Shows
Search with Candour - SEO podcastCommon GA4 Mistakes to Avoid | Dana DiTomasoJack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!Follow DanaWebsite: https://kpplaybook.com/New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/LinkedIn: https...2025-06-161h 15
The Agents of Change Digital Marketing PodcastGA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomasoFor many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this conversation, she's going to show us how to stop obsessing over perfect accuracy (spoiler: it never existed) an...2025-06-1134 min
B2B Social Growth: Presented By Tribal ImpactDemonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick PointThe B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.We’ll explore the following:The limitations of traditional attribution in modern B2B marketingHow to track success when buyers engage across multiple channelsThe role of organic social and how to prove its value Actionable strategies for refining your tracking approach 2025-04-0939 min
Digital Marketing VictoriesWhen Marketing Data (GA4) Isn't Perfect: Strategies for Analytical ThinkingWelcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.This episode is for you if you’re curious about the following:You want to develop your analytic thinking. You want to be comfortable analyzing data and using it to persuade others.You need tips around selecting and presenting data when you're persuading others to change their behavior.You want to use data to guide a ruthl...2025-04-0752 min
SERP's Up SEO PodcastSERP’s Up | Marking marketing metrics meaningfulIs the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’. Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast! Hosts, G...2025-02-1237 minSERP's Up SEO PodcastSERP’s Up | Marking marketing metrics meaningfulIs the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’. Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast! Hosts, G...2025-02-1237 min
SEO Campfire ChatSEO Campfire Chat Episode 1 with Dana DiTomasoSummaryIn this conversation, Noah Learner and Dana DiTomaso navigate the complexities of live streaming and technical challenges before diving into actionable insights on tracking AI traffic in GA4. Dana shares her expertise on creating custom channel groups and reports, emphasizing the importance of data analysis and the detective work involved in understanding website performance. They also discuss personal influences in the digital marketing space, Dana's journey with ADHD and productivity, and the role of education in shaping analytical skills. In this engaging conversation, Dana DiTomaso and Noah Learner explore various themes surrounding analytics, the nonlinear journey...2025-01-0757 min
Podcast für gute WebsitesInformation Gain mit Saskia ErnstSaskia von den Wingmenschen ist zu Gast bei André und Jolle im Podcast für gute Websites und stellt das Konzept des Information Gains vor. Was steckt hinter dem Begriff? Ist das überhaupt neu? Mache ich das für Google (Ranking) oder für meine User (Reranking)? Wie will Google das messen? Wie steht Information im Verhältnis zu alten Taktiken wie Skyscraper Content, holistischen Seiten oder Topic Clustern? Saskia Ernst, Junior SEO-Consultant bei Wingmen Saskia auf Linkedin Saskias Präsentation zu Information Gain auf dem SEO Meetup Hamburg Bernard Huang (Clearscope) zu Gast im Kickpoint Webinar bei Dana Di...2024-11-141h 10
DoFollow PodcastMastering Analytics for Agencies: Insights from GA4 and BeyondExplore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based model to reporting with Looker Studio. Discover how to unlock GA4’s powerful features like 'Explorations' and get practical strategies for managing data privacy as cookies are being phased out. Want to dive deeper into GA4? Use the exclusive promo code SERANKING to get 20% off of Dana’s advanced courses on analytics:Grow Your Agency with Google Analytics Training & TemplatesPractical GA4 Course: a Ha...2024-11-0740 min
The Simple and Smart SEO ShowUnlock Big Data Vibes For Small Business with Dana DiTomasoIn this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data.Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time.UTM Parameters are essential: Use UTM parameters in your URLs...2024-10-1648 min
Standard Deviation PodcastScrolls, Clicks, and Data TricksFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The Hu...2024-10-0558 min
Great New Courses - Online eLearning With The Best CoachesDana DiTomaso – Google Analytics Training For Agencies – Free Download CourseDana DiTomaso – Google Analytics Training For Agencies – Free Download Course This program teaches agency teams and marketers everything they need to build a thriving analytics practice, scale their GA4...2024-09-0403 min
Search with Candour - SEO podcastKey events and attribution in GA4 with Dana DiTomasoSponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Dana DiTomaso joins Search With Candour to discuss:
What are Key Events?
So, what are Conversions in GA4 then?
Why did Google make this change?
How can one Key Event be attributed in three different ways?
User Acquisition vs Traffic Acquisition
What’s the difference between them?
Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
What should people actually use for reporting?
How can SEOs ensure our hard-earned traffic ge...2024-05-0654 min
The Near MemoAn interview with Dana DiTomaso: To Google GA4 analytics hell & back againSend us a text Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but criticizing its reporting features. Dana emphasizes the necessity of understanding what GA4 and other analytics tools can and cannot do. She advocates for a realistic approach to data, encouraging marketers to focus on trends rather than absolute numbers. She discusses the integration of v...2024-04-2633 min
The SEO Mindset PodcastCo-Owning a Business with ADHD with Dana DiTomasoWhat are the pros and cons of co-owning and running a business when you have ADHD? We have Dana DiTomaso to discuss this very topic on this week's episode.About Dana:Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and...2024-04-2546 min
Creator Craft: Tools, Mindset and Workflows for Content CreatorsMastering Analytics: Essential Tools for Content Creators with Amanda WebbAre you struggling to make sense of your digital marketing efforts? Discover how to harness the power of analytics and get clarity on what's actually helping you grow your creator business!In this episode of Creator Toolbox, Colin Gray and Jacob Anderson sit down with Amanda Webb, a digital marketing ROI and analytics mentor. Amanda shares her wealth of knowledge on essential tools and strategies for content creators to improve their productivity, measure their marketing efforts, and grow their online presence.What you'll learn:This episode is packed with valuable information for creators...2024-03-2750 min
Funnel RebootEveryday use of Google Analytics, with Dana DiTomasoEpisode 188 Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought her expertise in increasing website traffic, propelling her into the world of Search Engine Optimization (SEO). By 2012, Dana became an active participant in the SEO community, sharing insights on technical and local SEO topics. Dana, having typed her first line of code in 1982, consistently demonstrated an entrepreneurial spirit and started delivering talks and presentations since 1998. Recognizing the potential of digital-first marketing, she founded three businesses...2024-03-2054 min
The Majestic SEO PodcastWhat Should SEOs Know About Analytics?In this episode we cover the key aspects of analytics that SEOs should know about, but don’t necessarily know about. Also, how has analytics changed and what are the key metrics to be benchmarking performance against nowadays.Joining host David Bain to talk all things analytics are Andy Crestodina, Dana DiTomaso, Gemma Fontané, and Sébastien Monnier.2024-03-0647 min
The Business Storytelling Podcast646: How do you know you are creating successful content? A chat with Dana DiTomasoDana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success.
Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results.
Join us.
Find the playbook here: http://kpplaybook.com2024-01-2323 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerYour GA4 Health Check w/ Dana DiTomasoAre you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace. Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio’s blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you’re still unsure about GA4, be sure to check out Dana’s incredible training package, which fosters a motivating approach to opti...2023-12-0946 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerThe Role of the Agency and GA4 w/ Dana DiTomasoThis week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients. Pay attention to how Big Query is set up for your clients: they must own the connection - it cannot be moved from an agency account to the client after set up! 2023-12-0239 min
IMDaily - Innovate Marketing DailyMozCon 2024 Unveils Stellar Speaker Lineup to Dive Into the Future of Digital MarketingMozCon 2024 Unveils Stellar Speaker Lineup to Dive Into the Future of Digital Marketing."MozCon's energy and sense of community can be hard to capture with words. It's unparalleled. Our team continuously strives to elevate the experience and provide real value for our audience," said Joelle Irvine, Director of Brand Marketing at Moz.This year's audience will hear from an incredible speaker roster, including Lily Ray (Amsive Digital), Dana DiTomaso (Kick Point Playbook), Crystal Carter (Wix), Andy Crestodina (Orbit Media Studios), Wil Reynolds (Seer Interactive), chima mmeje🏳️🌈 (Moz), Ross Simmonds (Foundation Marketing), and more.LINKS- Moz...2023-11-2906 min
Measure UpGA4 - The Good, the Bad, and the UglyLove it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I 2023-11-0351 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersMarketing Intelligence Strategies for Analytical Success with Dana DiTomasoJoin Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc.Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.Key Takeaways:(07:12) Not all data is suitable for leadership; it’s crucial to discern what to share.(13:44) Reporting is laser-focused on goals, while dashboards highlight real-time data for decision-making.(20:47) Marketers’ transparency and...2023-10-2750 min
Conversion CastGetting More From GA4What an episode this is: Getting More From GA4. My guest is the fabulous Dana DiTomaso - president and partner at Kick Point agency.What I love about Dana is her ability to share and teach digital marketing and analytics to marketers. She’s elite with Google Analytics 4, Google Tag Manager, Looker Studio and more; a former SEO speaker of the year award winner and constantly on stage at MozCon, LocalU, MnSearch Summit and other top conferences. Her newly launched Analytics for Agencies playbook is an amazing online course you n...2023-09-1429 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE318 More trust and fewer charts: How to keep clients loving you - With Dana DiTomasoDana DiTomaso is President & Partner at Kick Point and Founder & Lead Instructor at KP Playbook, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value.
In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta.2023-09-0529 minSERP's Up SEO PodcastSERP’s Up | Get Ready for GA4Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you pla...2023-03-2251 minSERP's Up SEO PodcastSERP’s Up | Get Ready for GA4Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you pla...2023-03-2251 min
Democratizing SEO PodcastWorking with SEOs 4: Dana DiTomasoWatch the video conversation with Dana on YouTube.Dana DiTomaso is President & Partner at Kick Point Inc. She was kind to join me on Working with SEOs this episode where we discuss the challenges client-side SEOs face on a regular basis. We cover what client-side SEOs can do to have SEO recommendations implemented, how client-side SEOs can better influence business leadership to attain more support, what frustrates business leaders about SEO, and several more topics.You can catch Dana on LinkedIn, join the Kick Point newsletter and read the Domain Migration case study carried out...2023-01-3157 min
Social Media Marketing PodcastHow to Use Google Analytics 4 for MarketingDo you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso. Guest: Dana DiTomaso | Show Notes: socialmediaexaminer.com/537 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-11-1744 min
Marketing O'Clock - Digital Marketing NewsFlipping the Bird: Musk Backs out of Twitter DealThis week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.
-------------------------
Intro - 00:00
📰 Main News -
Elon Musk Pulls Out From the Twitter Deal - 06:02
Google Ads Editor 2.1 - 9:50
Performance Max Location Updates (& More!) - 14:15
🔥 Take of the Week - PPCKirk - @PPCKirk - 17:35
🔎 ICYMI - Jyll Saskin G...2022-07-1554 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Reporting: How to Develop Effective & Impactful SEO ReportsLearn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:
1:02 Top Misconceptions and Issues when doing SEO reports
7:35 What to Not Do When Developing SEO Reports
12:53 What steps to take when developing SEO Reports
19:24 What Tools do you Use to Develop SEO Reports?
22:34 A last SEO Reporting Tip
#SEO #SEOReports #SEOReporting2021-09-1227 min
Decoded - A Marriott Digital Services Podcast4: Learning about the Asian Travel Customer, Google, Expedia TravelAds and MoreWelcome to episode 4 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we chat the following subjects:
New WhiteSpark Local Search Study (1 Minute, 3 Seconds)
Mike's Recommendations on who to follow: Andrew Shotland, Case Meraz, Cindy Krum, Dana DiTomaso, Darren Shawnm David Mihm, Joel Headley, Mary Bowling, Mike Bumenthanl, Mike Ramsey, Phil Rozek, Nyagoslav Zheko
Skift Travel Trends for December (5 Minutes, 2 Seconds)
Google in Australia (9 Minutes, 42 Seconds)
2021-01-2646 min
Adventures in Local MarketingDana DiTomaso on Learning to Love ReportingDo you consider reporting a chore? Do you frantically scramble to pull all your data together at the end of the month?And does your reporting ultimately lead to more questions than answers?If you answered 'yes' to any of the above, then this is the episode of 'Adventures in Local Marketing' for you.Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn:Why marketers have a bad relationship with reportingWhat you can do to change that relationshipThe com...2020-08-1948 min
Motivation Mindset 365A50: The Best SEO Secrets from MozCon 2020Get ready to find out the best tips and tricks that I learned from MozCon 2020 last week. A lot of it was over my head, but some of the stuff that I actually understood was very helpful, and that is what I shared in this podcast! Hopefully you can make sense of it and make it work for you too!I sourced only a few of the talks from the conference since the others were honestly a bit over my head. Techies and SEO artists with basic programming skills would have been in heaven.2020-07-1718 min
The Small Business Big Marketing Podcast with Tim Reid6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cha Tang | #504In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was se...2020-06-1142 min
Tech Marketing TrendsDigital marketing success in 2020 - Dana DiTomasoListen to this podcast where we interview Dana DiTomaso, President and Partner at Kick Point Inc, a professional speaker and technology columnist for CBC Edmonton that helps people ‘do better marketing’. Dana is sharing her thoughts on what you as a B2B marketeer should do to reach your goals in 2020.
2020-02-0535 min
SerpCast EnglishLocal SEO in 2019 with Dana DiTomasoLearn about the current state and hottest topics in Local SEO with the top local Canada expert Dana DiTomaso. From how to use GMB posts to the latest tactics for better reviews on Google.Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money. Dana speaks at conferences around the world about reporting and analytics, SEO, and...2019-11-2258 min
brightonSEO's podcastDana DiTomaso - Insights, Not Data: Automated Reporting That WorksSpending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don't. In this talk, you'll learn how to make automated reports that don't suck - freeing you up to spend your time on insights, not data collection.2019-10-2518 min
The Content Strategy PodcastEpisode 24: Dana DiTomaso, Kick Point - Marketing and Measuring ContentDana DiTomaso joins Kristina this week to stray only slightly from the topic of content strategy—this time diving into the world of marketing and measuring content performance. As president and partner at Kick Point, an Edmonton-based digital marketing agency, Dana works with clients to untangle their varied and sometimes disjointed marketing efforts. In this episode, she shares specific tools her team uses to analyze content consumption and build more data-based and customer-centric marketing strategies.
2019-08-0130 min
Say it Online!006: Maintaining client engagement with Dana DiTomasoWhy does Dana DiTomaso from Kickpoint believe it’s important to teach clients how to tackle marketing independently? Find out as I sit down with Dana to discuss the training tools she provides to clients so that they can “learn to fish” for themselves. Dana DiTomaso is the President of Kickpoint, a digital marketing agency that helps exceptional entrepreneurs and organizations to do better marketing. In this episode, Dana dives into clearly communicating your agency’s methodology and processes, engaging clients through training, and how to approach those “hard” conversations with clients. 2019-07-1941 min
Say it OnlineMaintaining client engagement with Dana DiTomasoWhy does Dana DiTomaso from Kickpoint believe it’s important to teach clients how to tackle marketing independently? Find out as I sit down with Dana to discuss the training tools she provides to clients so that they can “learn to fish” for themselves. Dana DiTomaso is the President of Kickpoint, a digital marketing agency that helps exceptional entrepreneurs and organizations to do better marketing. In this episode, Dana dives into clearly communicating your agency’s methodology and processes, engaging clients through training, and how to approach those “hard” conversations with clients. 2019-07-1900 min
Time for Marketing# 17 - Dana DiTomaso - Understanding your local search presenceDana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence.
She mentioned LocalFalcon as the best tool to measure your local presence and this blog post.
You can find Dana here and her agency here.
This are the slides from her presentation.
Understanding Your Local Search Presence from Dana DiTomaso2019-05-2022 min
Time for Marketing# 17 - Dana DiTomaso - Understanding your local search presenceDana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence.
She mentioned LocalFalcon as the best tool to measure your local presence and this blog post.
You can find Dana here and her agency here.
This are the slides from her presentation.
Understanding Your Local Search Presence from Dana DiTomaso2019-05-2022 min
The Small Business Big Marketing Show | Insanely Effective Marketing IdeasSporting legend turned entrepreneur Matthew Pavlich is disrupting a very antiquated industry | #449Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar, which is now Australia’s largest marketplace to book sporting stars for any event, marketing campaign or fan experience.
In this candid chat Matthew talks about:
Life after football
Why he loves business so much
The similarities between achieving success in business and football
Why he’s backing PickStar to disrupt an antiquated marketplace
And plenty more …
“PickStar was always going to be a technology company that aimed to disrupt an industry that has never really embraced technology...2019-02-2241 min
The Small Business Big Marketing Podcast with Tim ReidSporting legend turned entrepreneur Matthew Pavlich is disrupting a very antiquated industry | #449Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar, which is now Australia’s largest marketplace to book sporting stars for any event, marketing campaign or fan experience. In this candid chat Matthew talks about: Life after football Why he loves business so much The similarities between achieving success in business and football Why he’s backing PickStar to disrupt an antiquated marketplace And plenty more … “PickStar was always going to be a technology company that aimed to disrupt...2019-02-2241 min
The Small Business Big Marketing Show | Insanely Effective Marketing IdeasPart 2 of the best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #439Clearly, SEO is a hot topic amongst small business owners.
Reviews of last week’s episode on SEO included: “Your best yet, Timbo!” And “The most practical marketing podcast I’ve ever listened to!” Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to set you up for a profitable year ahead.
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real...2018-11-2939 min
The Small Business Big Marketing Podcast with Tim ReidPart 2 of the best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #439Clearly, SEO is a hot topic amongst small business owners. Reviews of last week’s episode on SEO included: “Your best yet, Timbo!” And “The most practical marketing podcast I’ve ever listened to!” Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to set you up for a profitable year ahead. Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With...2018-11-2939 min
The Small Business Big Marketing Show | Insanely Effective Marketing IdeasBest SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #438What’s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it’s critical to your website’s and business’s success. And today I have all your SEO questions answered by one of the world’s leading experts on this very dark art.
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in p...2018-11-2259 min
The Small Business Big Marketing Podcast with Tim ReidBest SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #438What’s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it’s critical to your website’s and business’s success. And today I have all your SEO questions answered by one of the world’s leading experts on this very dark art. Dana is President & Partner at Kick Point, where she applies marketing into strategies...2018-11-2259 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastUser-Centered Design & Analytics: 3 Ways to Deliver a Better Customer ExperienceI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What is user-centered design and why should we care about it?User-centered design is an approach to understanding your customer and designing an experience from their perspective.Today, we have Dana DiTomaso on the podcast to share her in...2018-10-091h 01
MozPodImplementing HTTPS: Options to Consider with JR Ridley JR Ridley of GoFishDigital is interviewed by Hayley Sherman about options for implementing HTTPS. Later this year, Google will begin enhancing the identification of sites without security certificates. JR describes the kinds of sites where this will be most impactful and covers three common security certificate options: Traditional HTTPS migration, Lets Encrypt, and CloudFlare Flexible SSL. In the discussion, JR refers to the following resources: Here is an overview of the upcoming changes coming to Google results: http://bit.ly/2GuWgQD And here is a use case for a large scale HTTPS migration: http://bit.ly/2HwFy4R 2018-02-2138 minMozPodHTTPS Migrations: Insights from Dana DiTomasoThinking of doing an HTTPS migration? Listen to this episode first. Dana DiTomaso gives practical advice on why and when to do an HTTPS migration. I love this discussion for the little nuggets of wisdom Dana provides, like: consider the sales cycle (just because its a slow month on your site doesn't mean your migration team isn't busy). Those little details make this such a valuable conversation. If you're a digital marketing beginner, I also ask basics like what is a security certificate, how do they impact SEO, and what is HTTPS anyway? Dana brings a wealth of experience...2018-02-0633 min
Experts On The Wire (An SEO Podcast!)080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience […]
The post 080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen] appeared first on Evolving SEO.2017-08-291h 02
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerBrand Voice and Strategy w/Dana DiTomasoDana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best. Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how...2017-01-101h 44
IABC Edmonton Podcast005 Introduction to Analytics - Dana DiTomasoIABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
Dana DiTomaso (Partner, KickPoint) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.2016-05-2107 min
Call to ActionWhy Branding and PPC Go Together Like PB&JBranding and performance are typically seen as being on opposite ends of the marketing spectrum - the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy. But as Dana DiTomaso, Partner at digital marketing agency Kick Point explains in the latest episode of the Call to Action podcast, if you don't see how the two relate, you're likely cheating yourself out of a higher conversion rate.2016-02-0319 min
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy056. Specific Strategies On High-Value Content Creation — With Dana Ditomaso from Kick PointDana Ditomaso is an expert in search engine optimization and content marketing, and she was introduced to me by Rand Fishkin. She’s a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specializes in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She’s spoken at MOSCON, SearchLove, SearchFest and a lot of other leading events relating to search and search engine optimisation.2015-12-0727 min
Expert Empire | Conversations with entrepreneurs, innovators and personal development experts with host Marshall Stevenson004 – Chris Garrett – Content marketing expertChris Garrett is the CDO of Copyblogger, world renowned speaker and introvert…though you’d never guess it from the way he speaks. Of course, we talk about that a bit in the conversation.
Chris takes a deep dive in to some strategies for content marketing. More importantly, we find out why it’s not likely a traffic problem and what you should be doing instead.
Experts mentioned
Dana DiTomaso
Darren Rowse
Seth Godin
Barack Obama
Michael Stelzner
Noah Kagan
Chris Brogan
Sonia Simone
Ben Eadie2013-07-2540 minExpert Empire | Conversations with entrepreneurs, innovators and personal development experts with host Marshall Stevenson003 – Dana DiTomaso – SEO expertDana DiTomaso from Kick Point is truly an SEO expert. I know enough about SEO to be considered dangerous, and knew the best time to get SEO advice is at the beginning when you can do things right.
I asked Dana about some of the technical aspects and got some good information from her. The best part was her telling me I really need to focus on my persona and audience. Who my client really is. Over the next few episodes in going to explore that a little further and hope that we land somewhere that makes...2013-07-1836 min
The Unknown StudioOur Date with Dana | S04E06If you're in the know in Edmonton, you've probably heard of Dana DiTomaso. Dana moved here from Hamilton 3 years ago with her now-wife; she's the technology columnist on CBC's Edmonton AM; she was named Top 40 Under 40 this year by Avenue Magazine; she was named one of the "Next Ten" by Alberta Venture; she's the president of digital agency Kick Point (you should also check out the Kick Point Blog); and she's utterly brilliant and delightful.
Though Dana was on our live show last season, we wanted to bring her back and spend a bit more time with her chatting about... w...2012-12-0600 min
Podcast! The ComicsEpisode 48 – Early Night with James and Brandon: The Show!This week, the boys have an extra special episode ready: a recording of the first ever Comics! The Blog live show, recorded live at the PureSpec festival on November 17th. Here at C!TB, we're lifelong fans of late night talk shows, and when the opportunity to do a live show arose, there was only one clear option: grab the fake plants, write the site acronym on some mugs and interview some guests! And thus, Comics! The Blog Presents: Early Night with James and Brandon: The Show! The Experience! The Ride! The Squeakquel! was born!
The first guests...2012-11-281h 30The Unknown StudioThe Live Show Season Finale | S03E18It's Season Finale time, everyone!
We recorded this episode live in front of about 50 people in the back room of Happy Harbor Comics in downtown Edmonton. We had a great time doing the show thanks to our outstanding guests. You can actually see the full recap of the show thanks to the work Sandra Der did on Storify.
I'm not going to give you the full episode breakdown with time codes and such... Just discover it for yourself, my friends (oh and sorry about some of the sound levels — it was our first live show, after all)!
Huge thanks again to...2012-07-0400 min