Dana Hork - Podcast Details

Shows

The Not Perfect Networking Podcast17. How Dana Hork Built Beers With Friends and Reimagined the Agency ModelWhat if your next big idea wasn’t born in a boardroom… but on the back of a cocktail napkin?Dana Hork is a transformational brand leader, entrepreneur, storyteller, and Founder & CEO of Beers With Friends, an agile creative agency helping challenger brands solve high-stakes problems in just five days. She partners with founders, CMOs, and marketing leaders to unlock fast, high-impact brand solutions through the agency’s signature ‘Beer Run’ sprint approach, delivering expert-driven strategy without the bureaucracy of traditional agencies.Dana shares how her career evolved from JP Morgan to marketing leadership roles at Jet, Walmar...2025-08-0630 min

The Exit Interview with Kim RittbergHow to Turn Your Experience into a Creative Business: Dana HorkIn this episode, Kim welcomes Dana Hork, a transformational brand leader and co-founder of the creative micro-agency Beers with Friends. With experience at powerhouse companies like Walmart, JP Morgan, and Jet.com, Dana shares her journey from corporate life to entrepreneurship, and the lessons she's learned about branding, marketing, and building something fresh. You will learn: How Dana transformed Walmart’s social media strategyCreating platform-native content that connectsThe role of AI in speeding up content creationInfusing brand identity into small but impactful momentsHow to turn your “baggage” into your biggest assetWhy starting with a loyal niche audience...2025-08-0635 min

Drop The Mic with Jason Hunt#232 – Dana Hork: Sprint-Based Marketing & the 5-Day Campaign RevolutionDana Hork is the founder of Beers With Friends and formerly lead social media marketing for Walmart. She discussed her model that's transforming how brands approach marketing campaigns. In this episode, we dive into her revolutionary 5-day sprint methodology that's helping brands move faster and execute smarter in today's crowded digital landscape.Dana brings years of experience leading social media at Walmart and Jet.com, where she built scalable content systems and managed viral moments like the famous Walmart Yodel Boy. Now she's channelling that expertise into an agile agency model that blends creativity, strategic insight, and...2025-07-2341 min

Genuin ConnectionsGenuin Connections: Episode 7 -- Dana Hork, CEO and Founder of Beers with FriendsWhat happens when you mix community-driven strategy, creative agility, and a cold beer? You get Dana Hork. 🍻 In this episode of Genuin Connections, host Matt Wurst sits down with Dana Hork, founder and CEO of Beers with Friends, to talk about building brands that actually connect. From leading social at Walmart to launching a new kind of creative agency, Dana has consistently delivered big ideas that are both remarkable and makeable. They dive into: - Why brands must build with their communities, not just for them ...2025-07-1533 min

Genuin ConnectionsGenuin Connections: Episode 7 -- Dana Hork, CEO and Founder of Beers with FriendsWhat happens when you mix community-driven strategy, creative agility, and a cold beer? You get Dana Hork. 🍻 In this episode of Genuin Connections, host Matt Wurst sits down with Dana Hork, founder and CEO of Beers with Friends, to talk about building brands that actually connect. From leading social at Walmart to launching a new kind of creative agency, Dana has consistently delivered big ideas that are both remarkable and makeable. They dive into: Why brands must build with their communities, not just for them How decentralized storytelling empowers employees and sca...2025-07-1533 min

SUM Disruptors PodcastThe Death and Reinvention of the Agency Model with Dana Hork Forget retainers and bloated decks: Dana Hork is building a better agency model from the ground up. In this episode, the Beers with Friends founder shares how productized services, sprint-based delivery, and brand clarity are reshaping the agency world. You’ll learn why mind reading is for suckers, what a “beer run” is in marketing, and how to get marketers and founders to finally speak the same language. You’ll hear: Why trust and collaboration beat the black-box agency mode How to talk to your founder without reading their mind Why marketer...2025-06-0943 min

On Brand with Nick WestergaardWhere Beer Runs Meet Brand StrategyDana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of this and more this week on the show.About Dana HorkDana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in ju...2025-04-1426 min

Own ItHow Dana Hork of Beers With Friends, Owns ItThis week on Own It, we’re talking to Dana Hork from Beers with Friends. With that name, you might anticipate a lively conversation, and you aren’t wrong. Dana’s agency says they can crack just about any business problem better, faster and without the B.S. They call these five-day sprints Beer Runs. As you can imagine, we dig into her agency and its unique approach, but we also discussed the when, where and why of starting it and building the agency that way. We looked at her journey and got her very en...2024-10-0141 min

Web 2.5Robin Arzón, Founder of Swagger Society: Cultivating a Web3 Community for Go-GettersHow can the limits of community building in Web2 be overcome with Web3 technology?This week, our guest on Web 2.5 is Robin Arzón, a former lawyer turned ultra-marathon runner and global fitness leader who currently serves as the VP of Fitness Programming and Head Instructor at Peloton. In addition to her roles at Peloton, Robin is a 27x marathon and ultra-marathon runner, a 2x New York Times bestselling author, and the Founder of Swagger Society, an NFT-enabled lifestyle membership club aimed at helping members set and achieve their life goals.Swagger Society is a s...2023-05-0926 min

Web 2.5Sandy Carter, Unstoppable: Building Your Web3 Digital IdentityHave you ever wanted a universal username that serves as your login to the decentralized web?This week, our guest on Web 2.5 is Sandy Carter, the COO and Head of Business Development at Unstoppable, a digital identity platform.With an Unstoppable domain (e.g., Sandy.nft), you get a universal username that serves as your name, wallet address & login for web3.In her role, Sandy is responsible for overseeing the day-to-day operations of Unstoppable, as well as driving strategic partnerships and growth opportunities for the company.In today’s episode, we’ll d...2023-05-0227 min

Web 2.5Kit Codik, Liquid Collections: Bringing Web3 to Wines & SpiritsHow could the blockchain bring new capabilities to the beverage / alcohol industryThis week, our guest on Web 2.5 is Kit Codik, the Founder and CEO of Liquid Collections, a web3-powered wine and spirits platform.Kit is a serial entrepreneur with three decades of operating and investing experience across wine and spirits, media, structured finance, venture capital, consumer tech, and apparel industries. Notably, he served as the Founder and CEO of Liquor.com for over a decade before jumping into web3 to launch Liquid Collections.Liquid Collections began as a platform that democratized...2023-04-2541 min

Web 2.5Sam West, Mars: Unlocking Brand Value via Web3-Enabled ProgramsWhat value does a large global CPG company see with web3 technology?This week, our guest on Web 2.5 is Sam West, the Senior Global Marketing Manager of Web3 at Mars.In her role, Sam explores the transformational opportunities that web3 can unlock for Mars Pet Nutrition brands. She leverages the Metaverse, NFTs, Blockchain, and AI to accelerate Mars’ purpose and make the world a better place for pets.Through her role, Sam has helped launch an NFT-enabled membership community working to restore coral reefs through Sheba’s Hope Grows program and helped Pedigree driv...2023-04-1831 min

Web 2.5Tom McLeod, Arkive: Building a Participatory MuseumWhat if the Smithsonian was owned and curated by the Internet?This week, our guest on Web 2.5 is Tom McLeod, the Founder and Executive Director of Arkive, a decentralized, democratized, and participatory museum.Arkive’s goal is to flip the script on how society thinks about museums, art, and who gets to decide what is historically significant and worthy of being displayed.In this episode, Tom gives a behind-the-scenes look at Arkive, how it works, and some of the big works they have acquired.Show Notes:0:00 Episode announcement0:34 Show in...2023-04-1144 min

Web 2.5David Rodolitz, Flyfish Club: Building a Members-Only Dining ClubWhat would you get if you combined the exclusivity of NYC’s famed Rao’s restaurant, the members-only programming from Soho House, and the power of the blockchain via NFTs?This week, our guest on Web 2.5 is David Rodolitz, the Founder and CEO of Flyfish Club, an NFT-enabled members-only private dining club. Token holders gain access to the NYC-based restaurant as well as various culinary, cultural, and social experiences. Flyfish Club is one of the signature projects coming out of VCR Group, a partnership between Rodolitz, entrepreneur Gary Vaynerchuck, Chef Josh Capon, and Chief Culinary Officer Conor Hanl...2023-04-0447 min

Web 2.5Chika Uwazie, Afropolitan: Building an On-Chain NationThere have been many communities built on-chain. But what would it mean for there to be an on-chain nation?This week, our guest on Web 2.5 is Chika Uwazie, the Co-Founder of Afropolitan, a digital nation with a mission of enabling all Africans to build and live abundant lives. Afropolitan took inspiration from a thesis by Balaji Srinivasan, the ex-CTO of Coinbase and former Andreessen Horowitz partner. Balaji sees a future of cloud-first, land-later countries that are built around a shared ideology rather than history or DNA.In today’s episode, Chika shares Afropolitan’s founding stor...2023-03-2836 min

Web 2.5Jasmine Xu, Bitski: Simplifying the Crypto Wallet ExperienceWhy does a crypto wallet have to be so complicated and so confusing?This week, our guest on Web 2.5 is Jasmine Xu, the Head of Product at Bitski, the self-described NFT wallet for everyone.Crypto wallets are one-stop shops to buy, sell, transfer, and collect cryptocurrencies and NFTs. And Bitski believes that the key to greater crypto participation is creating a more user-friendly, mobile-friendly, and secure wallet experience.In today’s episode, Jasmine gives us the inside scoop on crypto wallets, how they work, how Bitski’s product is improving the user experience, and...2023-03-2137 min

Web 2.5Lin Dai, OneOf: Connecting Fans to Iconic Brands, Artists, and AthletesHow can web3 technology better connect fans to their favorite brands, artists, and athletes?This week, our guest on Web 2.5 is Lin Dai, the Co-Founder and CEO of OneOf, a mass-consumer web3 company connecting the next 100M non-crypto native fans to iconic brands, artists, and athletes.OneOf’s technology enables global brands and enterprises to reimagine commerce, loyalty, and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise.OneOf’s roster of partners includes iconic artists like Doja Cat and the estate of Notorious B.I.G., athl...2023-03-1433 min

Web 2.5Matt Voska, Origami: Mobilizing Ambitious Communities via a DAOHow can brands and creators organize existing communities with Decentralized Autonomous Organizations (DAOs)?This week, our guest on Web 2.5 is Matt Voska, the Founder and COO of Origami, a platform that helps communities create and grow Decentralized Autonomous Organizations or DAOs.Origami assists its clients with the end-to-end services needed to set up and run a DAO, from the NFTs that serve as token-gated membership passes, to the software, documents, and voting protocols that determine how a DAO makes decisions, to the token issuances that can be used to reward DAO members.Origami...2023-03-0732 min

Web 2.5Julien Genestoux, Unlock: Shifting From The Attention Economy To The Membership EconomyHow can brands and creators monetize their work without competing in the “Attention Economy?”This week, our guest on Web 2.5 is Julien Genestoux, the Founder and CEO of Unlock, a web3 protocol for memberships and loyalty.Julien was motivated to find a way to avoid the “Attention Economy,” the rat race in which brands and creators are forced to compete for attention by publishing a never-ending stream of divisive content. Instead, he sees an opportunity to empower these brands and creators with tools to monetize their work through memberships.As a result, Julien and his...2023-02-2837 min

Web 2.5Kate Brady, PepsiCo: Building Deeper Customer ConnectionsHow can web3 and the metaverse drive deeper consumer connections for one of the world’s leading CPG brands?Our guest on our Season 2 premiere is Kate Brady, the Head of Next Gen DTC Connections & Innovation at PepsiCo. Kate and her team enable and accelerate PepsiCo’s engagement directly with its customers, including by leveraging web3 technologies & metaverse experiences.In this episode, Kate explains how PepsiCo leverages web3 to forge direct customer connections, discusses some of the big case studies from PepsiCo’s portfolio using NFTs, POAPs, and metaverse experiences, and shares key learnings and insigh...2023-02-2141 min

Web 2.5Avery Akkineni, Vayner3: Unlocking Value for the World’s Most Iconic BrandsWhy do big brands and IP owners enter the world of Web3? What have they hoped to get out of it? And what new trends and themes can we expect from them in 2023?This week, on our Season 1 finale of Web 2.5, our guest is Avery Akkineni. Avery is the President of Vayner3, a Web3 consultancy that guides some of the world’s leading Web2 enterprises through their journey into Web3. Their services cover cryptocurrencies, NFT program development, immersive digital experiences (aka the metaverse), and more – and they work with some of the world's most iconic bran...2023-01-1030 min

Web 2.5Justin Breton, Walmart: Building Deeper Brand Engagement With Customers in The MetaverseWhy does the world’s biggest company launch into the metaverse? What’s their approach? How does it go? What are they learning? This week, our guest on Web 2.5 is Justin Breton, the Director of Brand Experiences & Strategic Partnerships at Walmart. Justin and his team are responsible for driving meaningful engagement with Walmart customers via brand engagement programs, including shoppable livestreams, augmented reality activations, and now, Walmart’s presence in the metaverse.Justin was behind the launch of Walmart’s first foray into the metaverse with two immersive experiences on Roblox — Walmart Land & Walmart Universe of Play. Ac...2023-01-0330 min

Web 2.5Shondra Washington, Black@: Powering New Ownership Opportunities for the Black CommunityHow can the blockchain power new ownership opportunities for Black creatives, investors, and entrepreneurs?Our guest on Web 2.5 this week is Shondra Washington, the Co-Founder & CEO of Black@, a token-gated private community for Black creatives, entrepreneurs and investors.Black@ first took shape at Art Basel 2021 – and since then has grown into a full-blown digital community with token-gated chat rooms, member-only events, coordinated NFT group buys, and a burgeoning roster of technology apps that the community builds and monetizes. Black@ also recently announced a partnership with Andreessen Horowitz to support Black artists.On the sh...2022-12-2034 min

Web 2.5Michelle Reeves, Mavion: Unlocking Economic Rewards for Women Through FashionHow could the blockchain make fashion more social, more interactive, and drive new economic opportunities for women?This week, host Dana Hork sits down with Michelle Reeves, the Co-founder and CEO of Mavion, a leading Web3 company focused on empowering women through fashion.Mavion’s first NFT collection has been a pioneer in the physical meets digital realm, where NFT holders have access to the physical jewelry pieces featured in their NFT. Plus, Mavion teamed up with iconic fashion designer Rebecca Minkoff this fall to create NFT collections for fans who want exclusive access, perks, an...2022-12-1332 min

Web 2.5Rebecca Minkoff, Fashion Designer: Ushering an Iconic Web2 Fashion Brand Into the World of Web3Why does an iconic fashion brand spend time experimenting in Web3? And why would they partner with a Web3-native community as part of their go-to-market plan?This podcast episode is part of a special back-to-back two-episode series featuring two powerhouses in the fashion world, Rebecca Minkoff and Michelle Reeves.On this episode, show host Dana Hork sits down with Rebecca Minkoff, the co-founder, designer, and entrepreneur behind the global fashion brand bearing her name, to discuss her company’s foray into the world of Web3 and NFTs. Rebecca discusses her recent NFT collaboration with Ma...2022-12-0619 min

Web 2.5Amber Vittoria, Artist & Poet: Accelerating Artist Opportunities with NFTsHow are NFTs transforming opportunities for artists?On this week’s show, we have Amber Vittoria, the NYC-based artist and poet, to talk with us about how web3 and NFTs are changing the game for artists and collectors.Amber is known for her bold, vibrant, and colorful artwork – using ink, colored pencil, and acrylic paint to create her signature rainbow gradients. And she is also one of the leading artists building her brand and business at the intersection of web2 and web3.She started her career working in all facets of design, having been...2022-11-2939 min

Web 2.5Special Educational Episode: Zeneca Explains Web3, NFTs, DAOs, and MoreWhat is the blockchain? What are NFTs? What is Web3?This week's podcast is a special educational episode where “Zeneca explains it all.” Host Dana Hork sits down with Zeneca, the founder of ZenLabs, an educational company that is working to onboard billions more people into web3, to help define and explain a series of terms -- in simple terms. We cover everything from what are NFTs, to what is the blockchain, to what is web3, and more. It’s perfect for anyone new to the space trying to learn -- and it’s great...2022-11-2226 min

Web 2.5Zeneca, ZenLabs: Building the “McKinsey of Web3”How DO people learn web3? And what would it take to help educate the next billion users (and more)?This week’s episode is the first show in a two-episode series with Zeneca, one of the leading builders, influencers, and educators in web3.This week is an in-depth, behind-the-scenes interview exploring Zeneca’s personal journey into web3, his success as a content creator and project founder, and how he’s now transforming his organically built community into a full-blown company called ZenLabs. He’s aiming to build, as he calls it, the “McKinsey of Web3,” helping to e...2022-11-1545 min

Web 2.5Tejpaul Bhatia, Axiom Space: Creating Off-Earth Economies in SpaceWhat if we could make space travel free (well, free-ish)? What if something like NFTs could create a store of value that subsidizes future missions to space? What if NFT-enabled communities, not the government, could decide what goes up, who goes up, and why we go up to space?On this episode of Web 2.5, host Dana Hork sits down Tejpaul Bhatia, the Chief Revenue Officer of Axiom Space, a privately owned space infrastructure company that is building and operating the world's first privately owned commercial space station. Tej and his team are tasked with figuring out how...2022-11-0830 min

Web 2.5Matt Smolin, Hang: Powering Brand Loyalty Programs On-ChainWhat if there was a much simpler, cheaper, and more effective way for brands to reward and engage loyal customers? In a world where the cost of acquiring a customer is rising, many brands are focused on retaining and enhancing relationships with their existing customer base. But building a loyalty program is challenging. It's expensive to build from scratch, and inherited legacy systems can be clunky. Yes, you can send more marketing emails and SMS messages, but competing for attention is hard. In-person events and personalized customer outreach are great, but they are also expensive...2022-11-0128 min

Web 2.5Alex Cavoulacos, Meta Angels/HUG: Building Tokenized Networks to Drive Real World ValueWhat if our personal and professional networks could be reimagined and improved? We're talking about networks like school alumni groups, technology accelerators, parent support groups, and more. What if we could take everything we loved about them -- how they were sources of support, comfort, knowledge, growth, and more -- and then fix some of their limitations, like making them permissionless to join and liquid to trade or even lend out. Alex Cavoulacos, CEO of Meta Angels, talks with host Dana Hork about the NFT-enabled membership community she co-founded and how the team is building a global, d...2022-10-2539 min

Web 2.5Leanne Bats, New Zealand Rugby & Tres Cool: Ushering a Global Sports Franchise into Web3Have you wondered why a global sports franchise would enter the world of web3? Have you ever wondered how the blockchain can be used to tackle something as important as climate change? Have you ever imagined that you could get the answer to both questions on the same podcast? Wonder no more. Leanne Bats, Head of Web3 Strategy for New Zealand Rugby and Founder of Tres Cool, talks with us about New Zealand Rugby’s entry into web3 and their purchase of 33 World of Women Galaxy NFTs, how she’s using the blockchain to create a perpetual fundi...2022-10-1830 min

Web 2.5TrailerWelcome to Web 2.5, a show about innovation at the intersection of Web 2.0 and Web 3.0. Join Dana Hork, a former web2 turned web3 business leader, as she interviews the Web 2.5 movers and shakers who are combining the best of both worlds to ignite new thinking and drive greater impact. Launching soon, with new episodes dropping weekly.Show Website:https://www.web2point5.ioSubscribe to Show Newsletter:https://newsletter.web2point5.io/subscribeShow Credits: Dana Hork (Founder, Host, Producer)Ron Passaro (Co-Producer/Editor)2022-10-0703 min