Dana Snyder - Podcast Details

Shows

None of This MattersNone of This Matters Episode 20Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-07-211h 20

None of This MattersNone of This Matters Episode 19Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-07-141h 09

None of This MattersNone of This Matters Episode 18Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-07-071h 08

None of This MattersNone of This Matters Episode 17Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-06-301h 12

None of This MattersNone of This Matters Episode 16Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-06-241h 12

Missions to MovementsHow Boys Town Uses Text Messaging to Fundraise & Deepen Donor RelationshipsWould you believe it if I told you that texting is now one of Boys Town’s TOP revenue generating channels? Text messaging isn’t just for appointment reminders. It’s becoming one of the fastest and most effective ways nonprofits can deepen donor relationships. In this episode, I’m talking to Jasonea Shockey, Director of Digital Marketing at Boys Town, to share how her team launched their successful SMS strategy from scratch. With no new hires, they repurposed email content, added emojis, and saw sky-high engagement - think 98–99% open rates!Jasone...2025-06-1824 min

None of This MattersNone of This Matters Episode 15Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-06-171h 05

None of This MattersNone of This Matters Episode 14Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-05-301h 29

Missions to MovementsInside the Mastermind: How 5 Nonprofits Launched Monthly Giving ProgramsWhat happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability.Today’s episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind.The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly donors.You’ll hear firsthand how FundraiseUp, Flodesk 2025-05-2142 min

None of This MattersNone of This Matters Episode 13Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-05-211h 00

None of This MattersNone of This Matters Episode 12Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-05-141h 14

None of This MattersNone of This Matters Episode 11Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-05-051h 04

Missions to MovementsHow to Get Your Nonprofit Featured in the Press with Gloria ChouPR success can create a snowball effect for your nonprofit, ALL at once. But how do you do it?In this episode, I’m talking to former U.S. diplomat turned PR powerhouse Gloria Chou, who’s helped thousands of entrepreneurs and small organizations land over 10,000 media features without needing an agency, big budget, or insider contacts.Gloria shares why traditional PR is often gatekept and how you can break through using her "CPR Method" (Credibility, Point of View, and Relevance) to craft pitches that journalists actually want 2025-04-3032 min

None of This MattersNone of This Matters Episode 10Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-04-291h 03

None of This MattersNone of This Matters Episode 9Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-04-211h 07

None of This MattersNone of This Matters Episode 8Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-04-1246 min

None of This MattersNone of This Matters Episode 7Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-04-041h 14

None of This MattersNone of This Matters Episode 6Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-03-281h 06

None of This MattersNone of This Matters Episode 5Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-03-191h 02

None of This MattersNone of This Matters Ep. 4 with guest Andy MerrillDana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-03-111h 47

None of This MattersNone of This Matters Episode 3Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-02-281h 23

None of This MattersNone of This Matters Episode 2Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-02-111h 23

None of This MattersNone of This Matters Episode 1Dana Snyder and mc chris used to be arch rivals on a cartoon twenty years ago called Aqua Teen Hunger Force. Now they live in LA and have breakfast. They decided to turn this breakfast into a podcast.2025-02-061h 05

Missions to Movements12 Must-Have Tools for Nonprofit Professionals aka My Favorite Things for 2025In honor of the 12 Days of Christmas, I thought it would be fun to share 12 of my FAVORITE tools, services, personal treasures, and subscriptions that make my life easier, more productive, and more enjoyable.Shop Dana’s Favorite ThingsThe Monthly Giving Mastermind Book (For a limited time, get the first two chapters for FREE!)FlodeskNonprofit Automation AgencyMonthly Giving Summit Replays (Binge the replays for 50% off through 12/31/24!)...2024-12-1820 min

Missions to MovementsCopy My LinkedIn Strategy That Generated 70k Impressions in 90 DaysThis episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days! What's the secret sauce to see engagement?What trends did I see across posts that got a big response? Sharing your unique story. I'll guide you through the different content buckets I use when crafting posts - how to celebrate your achievements, teach through life experiences, and create meaningful connections. Plus, you'll get five prompts to kickstart your LinkedIn thought leadership journey! Con...2023-10-2314 min

Missions to Movements5 Creative Ways to Say Thank YouEver wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness. We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say...2023-09-0612 min

Missions to MovementsThe 3-Step Marketing Engine Every Org Should Use with Vik HarrisonMarketing can be a very misunderstood word, but hands down, it’s a necessity if you want to create a consistent stream of lifelong donors and supporters. Do you have a strong creative strategy? Have you gotten stuck committing the dreaded “random acts of marketing”?Today’s guest is Vik Harris, the co-creator of charity: water, a self-proclaimed marketing and branding nerd, and a nonprofit coach who helps organizations hone their leadership, marketing, and fundraising skills.We’re about to go behind the feed and dive into some of her most provocative and powerful marketing strategies...2023-05-1733 min

Missions to MovementsThe Magic Behind Scaling Black Girls Code with Kimberly BryantKimberly Bryant started a movement out of a passion project. Black Girls Code has scaled significantly over the years and now has over 15 chapters across the United States and DREAM partnerships with brands like Google, TikTok, Verizon, the NBA, and Capital One.This inspiring conversation touches on so many pillars of growing a nonprofit organization from the ground up. You’ll hear Kimberly’s “founder’s story”, her obsession with building their brand and making it pop, and how she scored all of those incredible brand partnerships for the long-haul. Plus, Kimberly shares the new trailblazi...2023-05-1034 min

Missions to MovementsHow Culture Influences Marketing with Marcus Collins, Wieden+Kennedy“No lever influences people more consistently than culture.”Marcus Collins is the author behind a new book that I’m absolutely obsessed with, called For the Culture, and he’s also the Chief Strategy Officer at Wieden+Kennedy, a global advertising agency best known for their work with mega brands like Nike and Budweiser.We’re digging into all things culture today - starting with the premise of understanding culture and its influence on marketing, shared beliefs, the “identity marks” of branding, and how consumption becomes a proxy for culture.This conversation is SO good and I...2023-05-0332 min

Missions to MovementsHow To Ask For That Next Level Gift & Find Your Power Partners with Mallory EricksonHave you ever found yourself nervous or vulnerable around making an ask to a major donor?Today’s topic is all about fundraising - from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into activating empathy, connection, belonging and identity in relationship to our donors.Mallory Erickson is a business bestie of mine and an incredible fundraising consultant who helps nonprofits raise more from the right funders. As Mallory says, “Great fundraising is not an ask - it’s an offer!” ...2023-04-2646 min

Missions to MovementsHow Rebranding Led to a Nike Grant with Lauren AthertonYour branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging.Today’s episode features one of my favorite humans - Lauren Atherton, founder and creative director of HeartSpark Design. She’s also the website designer for my monthly giving mastermind program and is a whiz at all things design and branding.According to Lauren, the magic of going through a rebranding process is that it helps nonprofits better understand themselves, who they are, what they do, and how to communicate with confiden...2023-04-1934 min

Missions to MovementsMaking Good Cool with Afdhel AzizI read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time. Afdhel joins us on today’s show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You’ll hear how to win...2023-04-1235 min

Missions to MovementsSecrets to a 40-50% Email Open Rate with Jess CampbellNewflash: You’re probably not emailing your list enough!In Q4 of 2022, Jess Campbell, founder and principal at Out in the Boons, wrote over FOUR HUNDRED emails for nine campaigns! As you can imagine, she learned a lot, and she’s here today to share the nuts and bolts of email marketing - from coming up with creative subject lines, to personalizing and segmenting your email content.While most nonprofits are emailing their lists one or two times a month, Jess says we need to be more consistent. I have no doubt this episode will insp...2023-04-0537 min

Missions to MovementsThe Key Findings from Salesforce's Nonprofit Trends Report with John JensenIf you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question: Why do digital, mature organizations fare better than others?Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing teams build the broadest possible understanding of the sector's goals and challenges across the world. After downloading the latest report, I knew I had to have h...2023-03-2929 min

Missions to MovementsSolving the US Water Problem with Grassroots Marketing with DigDeep's George McGraw2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of hi...2023-03-2234 min

Missions to Movements5 Marketing Ideas to Try Right NowSpring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts and SEO-optimized headlines to use in your marketing.To...2023-03-1523 min

Missions to MovementsThe Latest LinkedIn Updates for Nonprofits with Jazmin GarciaToday we’re diving into one of my favorite platforms… LinkedIn! With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?It’s a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conver...2023-03-0836 min

Missions to Movements1 Website Update That Can Drastically Improve ConversionsThere's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact. In This E...2023-03-0110 min

Missions to MovementsOutline Your Personal Brand Story with Tania BhattacharyyaThere's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can ta...2023-02-2236 min

Missions to MovementsUsing Social Marketing to Attract, Retain & Convert Supporters with the NAACP & Red CrossWho says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies...2023-02-1532 min

Missions to MovementsHow To Activate the Thought Leader Within You with Joey Womack from Goodie NationJoey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs. He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a r...2023-02-0826 min

Missions to MovementsCreative Ideas To Build An Engaged Board with Sabrina Walker HernandezSabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors.Sabrina is a GEM in the space and so full of knowledge. Get ready to increase your fundraising capacity and recruit the most engaging board members....2023-02-0139 min

Missions to MovementsHow VING & The Archewell Foundation Will Provide 1,000 Teens with $1,000 Each To Instill A New Generation of PhilanthropyOne of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others. In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes...2023-01-2537 min

Missions to MovementsBranding vs Marketing - Where Should You Start with Taylor ShanklinTaylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately...2023-01-1837 min

Missions to MovementsRyan Reynolds, Dionna Dorsey Calloway & David Griner Are On A Mission To Change The Face of The Creative Industry - Are You In?What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)? Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of...2023-01-1133 min

Missions to MovementsLet's Get Intentional: Money, Mindset & Marketing with Ellen Yin, Renee Bowen, Tiffany Napper & Elise ArmitageAre you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise.As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer, this is designed for ALL of you. And shocker? The price point is $23!If you’re ready to get in on all of...2023-01-0433 min

Missions to Movements600+ New Email Leads for LESS than $.50 Using Social Media AdsHaving a passionate group of email subscribers is SO important for ANY business. In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads.Want the strategy too? In the episode, Hannah followed my: Grow Your Supporter Email List Course Pick which ad course fits your goals!Visible Reach In A Week - Increase your visibility & brand awareness for only $3/day 2022-12-1910 min

Missions to MovementsThis One Art Exhibit Is Changing Lives & Raising Awareness Around The Country with Gabrielle MartinThis episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement. Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME, which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What started as a local exhibit in Kansas City is making waves all over the nation. This is truly a wonderful way to wrap up this year and I can’t wait for you to meet Ga...2022-12-1428 min

Missions to MovementsYou Have 45 Days to Raise $8 Million Dollars. What Would You Do? Vance Roush Shares How He Did It.Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do? Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are you intrigued? This might open your eyes to an entirely new opportunity for your donors to give.Resources & Links‘Tis th...2022-12-1431 min

Missions to MovementsThe Secret to Generating 40+ Media Hits in 1 Year with Krista FerraraIf you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day. Krista is giving away her juiciest tips today, including how to craft a press release that will immediately garner attention (and a response!), what NOT to do when reaching o...2022-12-0728 min

Missions to MovementsA Google Ad Grant Strategy That Generated 250 New Leads with Chris BarlowGoogle Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He’ll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.2022-12-0726 min

Missions to MovementsMy 2023 Q1 Content Plan + A Few of My Favorite Things That Help Automate & Scale My BusinessWe are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!”Today’s episode is a special one, as I have an important announcement to share that I’ve been keeping a secret for a long time, plus I’m revealing 10 of my most loved tools and services I’ve been using at Positive Equation that should spark some new ideas.I’m also sharing what you can expect from December’s episodes (which will include quite a few tactical, short...2022-11-3020 min

Missions to MovementsWorking On Your Branding & Website? Start Here with Marketing Expert Jane PfeifferGet your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip, is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website.In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conversion rates, and help your audiences much more effectively become advocates (you won’t want to...2022-11-3038 min

Missions to MovementsHow To Build Super Fans with Jon McCoy and Becky EndicottIf you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years. With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,000 downloads! Jon, Becky, and I talk about the power of commun...2022-11-2352 min

Missions to MovementsCreating Immersive Experiences with VR and NFTs with Hope for HaitiIf there is an organization to watch, Hope for Haiti is it, and today, you’ll meet Community Director of Innovative Philanthropy, Sarah Porter, and CMO Taylor Hebble.Hope for Haiti is pushing the boundaries with incredible creativity and innovation! A new VR experience transports supporters to a partner school in rural Haiti, they created a beautiful NFT collection in partnership with Haitian artists to fund the build of new schools after the earthquake, AND they’re using LinkedIn as an outlet to reach the media and have already more than doubled their following in the process....2022-11-1648 min

Missions to Movements#1 Way To Grow Better Relationships with Your Donors AND Increase Gifts with Floyd JonesIf you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet! Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast).Check out https://givebutter.com/giving-tuesday for...2022-11-0934 min

Missions to MovementsWhat The Findings From GivingTuesday Tell Us with Chief Data Officer Woodrow RosenbaumGenerosity beams across the globe on every GivingTuesday, and 2022 will be no different (it’s backed by data!)Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US! Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it's so important for organizations to play an active role in the day, the need for more diverse donors, and the incredible potential for what this year could hold. You’ll also hear why small and mid-sized organizations are growing faster than ever on GivingTuesday and the re...2022-11-0232 min

Missions to MovementsFrom Drybar to Squeeze: Brittany Driscoll Shares How To Make A Brand A Household NameBrittany Driscoll is building the feel good revolution… and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue! Do I have your attention yet? Now in her new venture at Squeeze, we talk about what it takes to actually grow brand awareness in new markets, the importance of marketing and branding, and a few key...2022-10-2635 min

Missions to Movements3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia's Meghan Walsh Made It HappenI am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created!Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once the program went live. Roots Ethiopia is doing amazing things in...2022-10-1931 min

Missions to MovementsHow To Maintain a 98% Monthly Donor Retention Rate with Chive Charities's Erika CarleyChive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow! If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders. Together, we talk about th...2022-10-1247 min

Missions to Movements2 Facebook & Instagram Ads I Recommend Running in Q4This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES.If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset.I’m going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gift...2022-10-0514 min

Missions to MovementsHow To Find Success Using YouTube with Jamar DiggsDid you know YouTube is the 2nd largest search engine in the world? And yet many of us aren’t taking full advantage of it.That’s why my YouTube Coach Jamar Diggs is here to share why YouTube's evergreen search strategy works for ANY organization, how to draft intentional content for the platform, and one of the key foundations for success. We also talk about the power of utilizing chapters, YouTube shorts, what metrics to measure, and why you need to pay attention to low competition keywords when titling your videos.If you're ready to l...2022-09-2842 min

Missions to MovementsEstablish Your Personal Brand and Become An In-Demand Paid Speaker with Jess EkstromHave you ever thought about boosting your thought leadership and getting paid to speak?I have followed the career of influential keynote speaker Jess Ekstrom for years. I've purchased headbands from her company Headbands of Hope, I subscribe to her email newsletter, and now she's here to share her wisdom on entrepreneurship, thought leadership, how to build a brand as a speaker and so much more!We also cover the big mistake speakers make, the impact of powerful journaling prompts, and how to get yourself booked for well-paying gigs (Jess shares so many juicy tips).2022-09-2138 min

Missions to MovementsIncrease Your Email Open Rate & Clicks with 5 Expert Email Marketing TipsThe average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor? Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we want our open rates to increase. A...2022-09-2112 min

Missions to MovementsWhat Makes a Good Story Turn Into $$$ with Shereese FloydStorytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story?When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars.Get your notepads ready, y'all! This conversation is jam-packed with a ton of tactical tips to integrate into your organization.Episode Part...2022-09-1436 min

Missions to MovementsThe #1 Strategy To Increase Your Visibility & Brand AwarenessThere are countless ways to raise brand awareness, increase your visibility, your sales, your donations, but there has been ONE secret along my own journey that has exponentially increased the notoriety of my business more than anything.Can you guess what it is? You’ll have to tune in to find out.Today’s episode concept actually came from a reflection of my business over the past two years that I want to share with you. This strategy has brought me so much joy, and the best part? There are so many different ways to try...2022-09-1209 min

Missions to MovementsPrepare for Google Analytics 4 with SEO Consultant Pri KruijenI can’t stress the importance of having access to data AND understanding your data to drive important business decisions. So that’s why I’m bringing on SEO and marketing expert Pri Kruijen who has spent over 15 years working across a ton of different marketing disciplines.Pri and I go deep today on what exactly data driven marketing is, the 3 essential questions you have to ask yourself when reviewing your data, and what you must know about the new Google Analytics tool, GA4.Ready to nerd out with me? Let’s do it!E...2022-09-0746 min

Missions to MovementsYour TikTok Questions Answered With Expert Samantha VlasceanuTikTok is where it’s at. In fact, it’s the #1 platform nearly ALL of my podcast guests have said they’re the most intrigued about. So today I’m talking to Samantha Vlasceanu, a TikTok coach on a mission to convince you that TikTok is NOT just for teenagers and silly dance videos.In fact, it’s an incredible platform (yes, even for nonprofits), that has taken the world by storm. Samantha blew me away when she told me that there are over 400 million active users on TikTok every single week that are over the age of 30! Int...2022-08-3138 min

Missions to MovementsAMA: Why A/B Testing Matters with Social AdsA/B testing is absolutely critical if you’re running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience?In this minisode of Ask Me Anything, we’re getting to the heart of how you can reframe your mindset and frustrations around ads. It’s easy to say, “I didn’t see the result I wanted, so my ad failed”, but there is SO much in the data that can teach us something.I’m ready to break it all down for ya and sha...2022-08-2408 min

Missions to Movements1 Website Update = A 300% Increase in Monthly Donations with Shannon McLaughlin from Animal HavenWe’re about to talk about a cause that’s near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven, a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area.In today’s discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She’ll give us the scoop on how she increased monthly donations by 300% (and saw a 40% increase in online fundraising!), PLUS how their Instagram grew from 57,000 followers to 150,000 followers in just a few ye...2022-08-1734 min

Missions to MovementsNavigating the Metaverse, Web 3.0 & NFTS with Sasha WallingerAre you fascinated by the endless possibilities that Web3, NFTs, and the Metaverse hold for us? I promise you - after hearing this conversation with Sasha Wallinger, your head will be spinning with ideas!Sasha is the Head of Web3 and Metaverse Strategy for Journey, an innovation and design consultancy, and has pioneered new ways of connecting brands with consumers at H&M, Nike, and Superplastic.Her definition of the Metaverse? “It’s infinite, so highly creative, highly exploratory, and a lot of fun, too.” If you’re wondering how this new world can play a part i...2022-08-1029 min

The Rock Fit FilesS5:E1 Dana Snyder's Body TransformationRock talks with his wife, Dana, about her amazing body transformation. TIME STAMPS: 1:30 Dana’s struggle with weight loss 6:00 Introduction to Bright Line Eating 12:00 Recognizing which foods do not work for you 15:00 Why Bright Line works for Dana 18:30 4 bright lines 21:00 Dana’s transformation 27:30 The Will Power Gap 31:30 Focusing on eating, not exercising - automaticity 36:00 Intermittent reinforcement MEET: Visit the Rocky's online headquarters: www.RockySnyder.com READ: Grab a copy of his new "Retu...2022-08-0448 min

Missions to MovementsAmplify Your Mission on Social Media with charity: water's Cubby GrahamStories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead.Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in their monthly giving program, The Spring.Are you fired up yet? I know you’re going to hear so many mic drop moments on this episode.2022-08-0349 min

Missions to MovementsHow GoNanas Cultivated 2,000+ Brand Ambassadors with Co-Founder Morgan LernerWhen a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they’re onto something.Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with how Morgan runs her company while making time to cultivate genuine appreciation for their thousands of ambassadors.If you’ve ever wondered whether an ambassador program makes sense for your organization, this...2022-07-2735 min

Missions to MovementsHow To Pitch Influencers and SEO Tips with What The Fab's Elise ArmitageLifestyle blogger, podcaster, and SEO expert Elise Armitage of What The Fab took a big risk when she quit her corporate job at Google to launch her own business.I now live vicariously through Elise’s Instagram account @wtfab, where she’s amassed over 142,000 followers, skyrocketed her website traffic to 160,000 page views a month, and gets approached left and right for influencer opportunities. This episode is chock full of so many tips and tools to help you increase your brand awareness and build meaningful influencer relationships. Plus, we’ll dive into SEO, UTM links, and how to...2022-07-2042 min

Missions to MovementsBuilding Influencer Partnerships with Preemptive Love's Kalindi CorderoGet ready to hear how Preemptive Love garnered partnerships with some of the biggest influencers in the world - from Kristen Bell, Bella Hadid, Morgan Harper Nicols, to convert some of their followers into new donors, and raised $50,000 during their first peer-to-peer fundraiser.Kalindi Cordero joined the Preemptive Love team at just 22 years old. As their Major Gifts Officer, Kalindi shares how she landed such a powerful role at a young age, the inner workings of their Move for Peace fundraiser (now an annual tradition!), plus the two platforms that are intriguing her the most right now.2022-07-1352 min

Missions to MovementsCreating an Influencer Strategy with LoudCrowd's Lacey MillerToday, we’re exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today’s landscape? And how can we engage with user-generated content to increase retention and loyalty?Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd, is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro influencers, TikTok, and how LoudCrowd has helped over 80 of their most active brands reach 8 billion impressions collectively.Join me the rest of this month as we continue our series on influencer marketing!...2022-07-0644 min

Missions to Movements3 Tips On How To Make Your Content Stand OutWe spend so much time on the hamster wheel of content creation, but oftentimes only 1-3% of our audience are actually seeing our posts. Not to mention - Instagram is starting to heavily prioritize reels and vertical content.What if we started asking ourselves, what would my audience find valuable today? How can I start a conversation and generate engagement? If you’re a content creator OR you’re tasked with creating content for your organization, this is the episode for you as I dive into 3 of my favorite tips to make your content stand out...2022-06-2912 min

Missions to MovementsCreating a New Revenue Stream During COVID with The Birthday Party Project's Paige ChenaultPaige Chenault and her team of birthday enthusiasts celebrate the lives of children experiencing homelessness by throwing birthday parties and providing a “birthday in a bag” so no child goes without feeling celebrated on their special day. To date, The Birthday Party Project has hosted over 2,500 parties!Paige gets into the nitty gritty of their nonprofit’s social media strategy, how they curate meaningful brand partnerships with household names like Dr. Suess, Milkbar, and Southwest Airlines, and how in the heart of COVID, they created an entirely new revenue stream and expanded from 48 agency partners to 70!You’...2022-06-2250 min

Missions to MovementsMy Process to Plan and Reach Quarterly GoalsAs Michael Hyatt famously says, “To accomplish our goals, we must distill our dreams into daily actions.” Now that Q3 is just around the corner, I’m diving into my quarterly planning process and sharing a recap of how well I actually did on my Q2 goals.Hear about the planner that has changed my life tremendously, how to break down your goals into actionable steps, and the importance of celebrating your achievements along the way.Ready to dig into some power-packed goal setting? Let’s do this.Episode Partner: This episode...2022-06-1512 min

Missions to MovementsHow To Get What You Want with Julie SolomonYou’re about to get a front row seat into what my personal coaching and mastermind experience has been like working with Julie Solomon. One word? Transformational.Julie and I go deep today on limiting beliefs, how to work through and understand our origin stories, the #1 thing we HAVE to invest in to grow our business, and the secrets and strategies behind the launch of her brand new book, Get What You Want. Julie is also the host of the top charting Influencer Podcast, which has completely shaped my business over the last 4 years.I ca...2022-06-081h 02

Missions to MovementsWhat's Working Right Now on Instagram with Expert Natasha SamuelToday we’re getting tactical and nitty gritty with Instagram. From how to build authority with a small audience, the ins and outs of reels, Instagram Lives, why you shouldn’t freak out over hashtags, and what metrics to track.Does Instagram rank saves, comments, and shares higher than likes? What are the best tools for scheduling social media content?Natasha Samuel is an Instagram Strategist, podcaster, and YouTuber who helps small businesses shine online and her content is so inspirational and intentional. If you’ve been intimidated by Instagram Reels, keeping up with posting consis...2022-06-0143 min