Danait Berhe - Podcast Details

Shows

Outsmart the Hustle#019 Do Your Clients Have Confidence In You?Episode Description:Learn how to boost buyer confidence and close more sales by focusing on the four key drivers that make clients say “yes.” In this episode, Hannah shares her biggest takeaway from the Creative Educator Conference—how understanding what your buyer needs psychologically can transform your marketing, messaging, and overall sales strategy.Key Topics Covered:The 4 C’s of buyer confidence: competence, connection, capacity, and clarityHow to identify gaps in your sales process that may be causing objectionsWhy empowering your buyers is more important than convincing themThe critical questions clients are silently asking before making a...2025-04-0804 min

Unbreakable Business51: The difference between the businesses that succeed and the ones that failThe Independent Business Podcast launched one year ago this week, so what better way to celebrate than with a roundup of our favorite episodes?At the end of every interview, we ask our guests what they think is the biggest differentiator between the businesses that succeed and the ones that fail. In this episode, we’ve gathered some amazing answers from our incredible guests that will leave you feeling empowered and inspired. If you want to listen to the full episodes from each soundbite, they are linked below. The Independent Busi...2024-04-1030 min

Unbreakable Business46: Creating an empathy-forward sales strategy with messaging & positioning strategist Danait BerheWe know as independent business owners, understanding your target audience and communicating effectively is a critical step when it comes to selling our products and services. In order for our audience to buy from us, we need to understand their buying decisions. Messaging and positioning strategist Danait Berhe joins us on the show to share how business owners can communicate their offer through empathy driven sales strategies. In this episode, she breaks down how we can position ourselves as thought leaders in our industry through our messaging to move our audience into action. Th...2024-02-2845 min

Seen, Sought After, & Sold Out7. Decoding The Difference Between Messaging, Positioning, and ContentSo what's the difference between messaging, positioning, and content? It sounds like these words are used interchangeably and sometimes in confusing ways. Let's break down how they are different AND work together to help you get in front of the right people and be heard! If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide, join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all the details and register at the...2023-03-3114 min

Seen, Sought After, & Sold Out6. 6 Things You Need to Create Impossible to Ignore MessagingIn this episode, I'll be sharing the 6 things that you need in order to make your messaging impossible to ignore to the right people. It doesn't matter if you have a potent message if it isn't getting the right people to listen and pay attention. Let's change that! If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide then join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all...2023-03-2329 min

Seen, Sought After, & Sold Out5. How To Position Yourself As The Go-To ExpertIf you want to be seen as a leader and go-to in your industry, you're gonna want to listen to this! In this episode, we dive into positioning yourself as the go-to expert and the 3 core things you need to do that well. We'll cover - People - Process - Perspective Links - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! ...2023-03-0921 min

Seen, Sought After, & Sold Out4. 2 Surprising Ways To Better Articulate The Value Of Your OffersWe hear it all the time, "articulate the value of what you do" but what does that REALLY mean? In this video, I'm going to share 2 not so obvious ways to articulate the value of your offers without any convincing energy. We'll cover - What value actually is and who determines it - What we need to focus on instead of our offers - 2 levers to pull to help your dream clients understand the value of your offers, no convincing energy needed ------------------- Links - Take the free...2023-03-0216 min

Seen, Sought After, & Sold Out3. Why Your Ideal Client Avatar Is NOT Enough & What You Need InsteadWant to make effortless sales? I've got you covered! In this video, we discuss why your ideal client avatar is not enough to help you create messaging that connects and converts. Instead, I will break down the 5 decision-making factors you need to address in your messaging that will help you to sell with ease! Links Subscribe to the YouTube Channel Connect with Danait on Instagram Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more...2023-02-2219 min

Mastering the Business of YogaFrom the Archives: Danait Berhe on Elevating Your Yoga BrandThis week on the podcast I am joined by Danait Berhe! Danait is a brand and marketing strategist and the founder of The Asmara Agency. In this episode, Danait shares how she got started with branding, she breaks down what branding is vs. what we think it is, and she shares why your copy and messaging are so important! Danait has so much goodness to share when it comes to elevating your yoga business and brand, so I hope that you enjoy this episode. *This episode originally aired in the spring of 2021 2023-02-1347 min

Seen, Sought After, & Sold Out2. What it REALLY takes to stand out online (and explode your reach)Frustrated by feeling like there's so much noise and unsure how to stand out in a way that is authentic and true to you? In this episode, host Danait Berhe, takes you through what it really takes to stand out online (social media not required)! We'll talk about - The difference between primary and secondary differentiators - And the 3 timeless differentiators you actually need to stand out online Links Subscribe to the YouTube Channel Connect with Danait on Instagram Take the free Messaging Magic Quiz to help you uncover...2023-02-0919 min

Seen, Sought After, & Sold Out1. Why It's Your Messaging And NOT Your Marketing That's Hurting Your SalesIn this episode, host Danait Berhe, is going to help you determine how to make sure your marketing and messaging is getting you in front of more clients and booking them consistently. - We’ll talk about the real culprit to not seeing results - How to figure out what’s working and not working - What to fix in order to start seeing results Links - Subscribe to the YouTube Channel - Connect with Danait on Instagram - Take the free Messaging Magic Quiz to help you uncover the...2023-02-0907 min

Seen, Sought After, & Sold OutWelcome & What To ExpectIn this episode, host Danait Berhe, welcomes you to the Seen, Sought After, & Sold Out Podcast which exists to help you uncover your unique messaging, position yourself as the go-to, and sell with ease and consistency. Danait also shares a bit about her entrepreneurial journey and what she hopes you will get out of these episodes. Links Subscribe to the YouTube Channel Connect with Danait on Instagram Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front o...2023-02-0216 min

The Connected Yoga Teacher PodcastSolve the Problem for Your Students with Danait BerheThe Connected Yoga Teacher Podcast 264: Solve the Problem for Your Students with Danait Berhe Description: As a yoga teacher, do you think of yourself as a problem solver? In fact, our yoga offerings are solving a problem for our students, and we need to talk about what problem we’re solving to attract our dream students! In this episode with Danait Berhe, learn more about why it’s important to talk about the problems you solve, and how it ties in with your messaging. Danait is the founde...2022-03-211h 09

The Unapologetic EntrepreneurEp. 138: Maintenance Mode: What it is, Why it’s needed and How to navigate it with Danait BerheSo you’re going along, building your business and BAM life throws you a curveball. You have to shift gears and focus more energy on other things rather than your business. This can throw even the most seasoned entrepreneur off course so that’s why we’re talking about it today. My friend and fellow entrepreneur, Danait Berhe shares how she navigated a tough year in 2021 and how you can too. Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast 2022-03-0751 min

Coach with ClarityCreating Your Messaging & Positioning Strategy with Danait BerheFiguring out how to talk about what you do and how you help your clients can feel really difficult. Today I’m delighted to introduce you to messaging and marketing expert Danait Berhe who joins us to share her wisdom and show us how to approach our marketing without feeling overwhelmed. Even though I’ve known Danait and worked with her for as long as I have, I learned so much during our conversation. So whether you’re wondering how messaging and positioning are different or you’re looking for key strategies you can use and the...2021-10-2541 min

Staying SoloFocusing on Values with Danait BerheWhen you think about your values, it’s probably pretty easy to list what matters to us personally.But what about your biz? We’ve all done those exercises where we sit down and write out a mission or a vision statement, or define the values for our business. But all too often they just end up in a file folder and forgotten about while we carry on with getting our work done.How do we ensure the values we define are something we actually consider regularly? In this episode, guest Dana...2021-09-2728 min

The Sell it, Sister! PodcastThe Nuance of Value-Based Pricing with Danait BerhePricing is very subjective. Even value based pricing is subjective. We have to stop dictating how people price without understanding the full context of their business, audience, or expertise and experience. So much of pricing advice is to just "increase your rates" or "double your rates," and while that can work, sometimes that isn't even what would make a huge impact on sales for someone. Because I know this is an area where nearly every entrepreneur struggles, and there's so much conflicting advice out there on it, I wanted to get the viewpoint of an expert who...2021-09-0158 min

Unf*ck Your Biz With Braden182 - Defining Your Scope of Services in a ContractOn today's episode, my guest, Danait Berhe, Founder & Brand Strategist of The Asmara Agency, shares her insight on evolving your contract as your business grows. Offering a wide scope of services from logo and web design to brand refreshes, Danait's scope of services changes for each and every client which means each client is getting their own custom contract. Clarity is key when it comes to contracts. Start by spelling out all the details in your proposal before the contract so your client understands what they will be getting and the timeline for the project t...2021-07-0821 min

Unf*ck Your Biz With Braden181 - The Importance of Clear, Detailed ContractsOn today's episode, my guest, Danait Berhe, Founder & Brand Strategist of The Asmara Agency, shares her insight on evolving your contract as your business grows. Offering a wide scope of services from logo and web design to brand refreshes, Danait's scope of services changes for each and every client which means each client is getting their own custom contract. Clarity is key when it comes to contracts. Start by spelling out all the details in your proposal before the contract so your client understands what they will be getting and the ti...2021-07-0137 min

The Mentor Sessions90: Super Practical Answers To All Your Yoga-Tech Questions with Alex HaleyThe yoga world has changed so much since I started teaching 16 years ago. Back then I didn’t have a website, use social media or have any fancy tech equipment, and I didn’t know many (any?) yoga teachers who did! The need to be able to understand and use technology has changed a lot since 2005, and even more so in this last year...obviously. I’m so happy to have an episode for you today that has super practical answers to all your yoga-tech questions! My guest today is Alex Haley (he/him) and in addit...2021-05-1153 min

The Unapologetic EntrepreneurEp. 93: Yoga Business Models: Which is best for you? [with Danait Berhe]Things change quickly when you’re running your own business and it’s easy to feel scattered. One thing that will help you feel less scattered is to choose a business model, a business path, that’s best for you. In this episode, Danait Berhe, walks through the different paths you can take so that you can make your choice and move forward with clarity. Enjoy! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast 2021-04-261h 01

Mastering the Business of YogaDanait Berhe on Elevating Your Yoga BrandThis week on the podcast I am joined by Danait Berhe! Danait is a brand and marketing strategist and the founder of The Asmara Agency. In this episode, Danait shares how she got started with branding, she breaks down what branding is vs. what we think it is, and she shares why your copy and messaging are so important! Danait has so much goodness to share when it comes to elevating your yoga business and brand, so I hope that you enjoy this episode. ---- This episode is brought to you...2021-04-1947 min

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurWhy you should never leave your brand to chance, with Danait Berhe on the Personal Branding Entrepreneur ShowWeekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show :---You’ve probably heard this before. Your brand is what other people say about you when you’re not in the room. But what does this actually mean? Do people talk about you when you’re not in the room? No - there’s your first problem.Cultivating a strong personal or corporate brand leaves a lot of people scratching their head. It needs a clear intention and some consistent practices. But where do you start...2021-02-2239 min

The Unapologetic EntrepreneurEp. 57: Your Yoga Brand: Stop thinking “logo” and starting thinking “legacy” with Danait BerheThe idea of creating a brand as a yoga teacher can be really overwhelming or flat out scary for you. But I’ve got an incredible guest interview for you that will ease these nerves right away. We talk branding, niching, and how you are part of your brand, your brand is not 100% you. Danait Berhe is a branding expert and she has a calming way of explaining where you can start creating your yoga brand. Show notes available with all links mentioned here: https://www.marketingyogawithconfidence.com/podcast 2020-08-1040 min

Seen, Sought After, & Sold Out009. 3 Skills That Will Help You Thrive (Despite Coronavirus)We are in uncharted waters right now and it can feel so overwhelming and like we don't have any control over what happens next. In this episode, I challenge that thought process and share with you three (3) unique skills that all entrepreneurs are equipped with that will help them weather this storm. These 3 skills will help you dig deep, exercise some entrepreneurial muscles that you might not have in a while, and see this uncertain time as an opportunity for growth and learning instead of the doom and gloom all around us. We dive into: 3 unique skills all entrepreneurs have by...2020-03-1937 min

Seen, Sought After, & Sold OutDate Your Money, Love Your Money, Own Your Money with Nicole IacovoniLet's talk about all things money! The topic of money comes up a lot and not often enough in the entrepreneurial space. Usually, when we are talking about money it's in the context of make a zillion dollars in one day or scaling or hiring. We usually aren't talking about the psychology of money and how that influences our behaviors. In today's episode, I deep dive with guest Nicole Iacovoni, a financial therapist, into this topic. Nicole talks about money in such a loving way and really encourages us to build up a healthy relationship with our...2020-02-2746 min

Seen, Sought After, & Sold Out007. $650k in Revenue Later & the Path to Impactful + Profitable BrandsHave you ever wondered what makes the brands that are really successful work? I sure did. Two years ago I started to research and dig into these businesses to see what that was. What I found wasn't the latest and greatest marketing strategies or hacks. What I found was that the businesses that were successful had 4 things in common. Those 4 things they had in common are the basis for my Vision to Impact Method. In this episode I do a deep dive into 4 pillars that create strong and sustainable businesses. These pillars have nothing to do with a specific type o...2020-02-2024 min

Seen, Sought After, & Sold Out006. What Magnets & Your Business Have in CommonMagnets are incredibly fascinating in how they work and what makes them tick. In this episode, I talk about 3 principles that define a magnet and make it work and then apply those principles to our own business building. These 3 principles from the science world allow us to create brands that go deeper instead of wider, attract our ideal clients consistently, and allow us to be ahead of the game. We talk about things like: What actually makes a business work How you can create a magnetic brand that attracts and converts people What it takes to make your brand stand-out f...2020-02-2013 min

Seen, Sought After, & Sold Out005. Building a Business On Your Own Terms with Kate McCarthyOn this episode, I have my lovely friend Kate K. McCarthy on to talk with me about Building a Business On Your Own Terms. Kate McCarthy is a former non-profit-lifer turned mentor and coach who’s obsessed with helping wholehearted entrepreneurs and creatives build braver brands and businesses, navigate the mess and the magic of the entrepreneurial journey, and really show up - for their businesses, for their people, and, most importantly, for themselves. A self-described fresh air enthusiast and host of A Braver Brand: The Podcast, she lives out in the Pacific Northwest with he...2019-06-181h 04

Seen, Sought After, & Sold Out004: What is the Cost of Your Dreams?Do you ever listen to the noise of entrepreneurship and feel uneasy about the message you hear? Do you ever feel guilt around how you’re showing up and making your dreams happen? This episode is for you, friend! In this episode we dive into the concept of understanding what they cost of your dreams are and then choosing to structure your business and your mentors around your dreams as opposed to structuring your dreams around the people you happen to be listening to. This episode will help you understand the cost of your dreams and more intentionally surround yourself wi...2019-06-1123 min

Seen, Sought After, & Sold Out003. Part 2- The Framework & Psychology of Value: Baking in Value Into Everything You DoOn this episode of the podcast we dive deeper into the concepts we touched on in Episode 2. We explore the idea that value doesn't equal more information, but that it in fact equals results and transformation. And what is the way to that transformation? It's through the psychology of our needs and the way we make buying decisions. In this episode we talk about: Maslow's Hierarchy of Needs The Elements of Value Pyramid The 5 steps on how to bake in those elements of value into everything you create What role messaging plays in communicating value Join me...2019-06-0435 min

Seen, Sought After, & Sold Out002. Part 1- Why Content Doesn't Equal ValueEver wonder what the phrase "give value" or "provide value" actually means? We hear that thrown around a lot in the context of creating more and more content, but I want to challenge this idea and explain why this doesn't make much sense. In the first part of this two part series I talk about Challenging the idea that more is more Why creating more content doesn't necessarily equal giving/providing value Why this concept of content = value is business owner centric and doesn't serve you or your audience The definition of value Introduction to the...2019-05-3024 min

Seen, Sought After, & Sold Out001: Bullying, Depression, Feeling Lost & Entrepreneurship- My Origin StoryIn this episode, my good friend Kate McCarthy of katekmccarthy.com interviews me for my origin story. I really struggled to release this episode because I didn't think it mattered, but I am a firm believer that sharing our stories is how we change the world. My business exists because of and for my story and so it was necessary that I found a way to get it out there. I'll be taking you behind the scenes of Navigating two worlds Being heavily bullied growing up The deep depression I experienced as a result of that ...2019-05-3038 min

Seen, Sought After, & Sold Out00: Intro- What to Expect From This PodcastA quick little intro of who I am and what you can expect from this podcast! 2019-05-2910 min

The Radiant Podcast with Kelsey Chapman#87 Danait BerheDanait is a strategic brand and web designer for female creative entrepreneurs who are on a mission to build communities, impact, and profit in their businesses. She combines the art of branding and the science of marketing to craft intentional designs that convert. Passionate about using entrepreneurship as a way to be the change, she is usually working on ways to create a table where we all feel welcome and heard. When she’s not designing, Danait is cuddling with her fur-baby Lula and wondering what the appropriate number of times to have pizza and wine in a week is. Y’a...2019-03-1242 min

A Braver Brand with Kate K. McCarthyEpisode 51: Danait Berhe on Perfectionism, Failure, And Peeling Back The Layers Around FearThis week on A Braver Brand, we’re welcoming Danait Berhe of Heart & Vine Creative. Together, Danait and I are cracking open the conversation around perfectionism. We’re getting vulnerable about the ways it shows up for us, what fear has to do with it, and the tangible ways that we move forward and heal. For full show notes & other resources, visit www.katekmccarthy.com/podcast.2018-12-1854 min

A Braver Brand with Kate K. McCarthyEpisode 15: Danait Berhe on Storytelling, Vulnerability, and Your Business Evolution2018 is going to be better than ever, y’all. And with my good friend, Danait Berhe, to kick off our interviews this year, you’re sure to leave inspired and feeling #allthefeels. Just some of what we cover is how to leverage storytelling to connect with your people on a deeper level and why leadership means taking the first step in vulnerability. It's so good. Listen in.2018-01-0938 min