Shows
Friends with BusinessesAll Things Social MediaIn this episode, Katherine and Danica emphasize the need to adapt to changes in social media algorithms. The conversation highlights strategies for building relationships with customers rather than focusing solely on sales, and the significance of engagement through social media platforms. In this conversation, Danica and Katherine explore the dynamics of social media engagement, the importance of authenticity in influencer marketing, and the evolving landscape of content creation. They discuss how building genuine connections with audiences can lead to business opportunities, the pitfalls of disingenuous influencer practices, and the shift towards experience-based marketing. The conversation...2025-02-051h 12
Friends with BusinessesMade For The LakeMeet Jackie! The business owner behind Danica's favourite brand: Made For The Lake. In this episode, Jackie, Katherine, and Danica discuss the harsh realities of running a small business in Canada, particularly focusing on the challenges of manufacturing locally, the impact of social media algorithms on visibility, and the shifting consumer expectations towards supporting local businesses. They reflect on their personal experiences, the lessons learned from their entrepreneurial journeys, and the importance of community support in navigating the ups and downs of small business ownership.2025-01-301h 16
Friends with BusinessesPlans for 2025In this episode, Katherine and Danica discuss their approach to business planning for the new year, emphasizing a holistic perspective that prioritizes personal fulfillment over strict financial goals. They explore the challenges of setting traditional sales targets, the importance of community and collaboration among small businesses, and the need for adaptability in a changing economic landscape. The conversation also touches on personal growth, the significance of self-compassion, and the value of finding joy in one's work. As they share their intentions for 2025, they encourage listeners to embrace change and focus on what truly matters in their business and personal...2025-01-221h 07
Friends with BusinessesRest, Recipes & Speaking to your CustomersIn this episode, Danica and Katherine discuss the challenges of balancing small business ownership with personal life, especially during the busy holiday season. They reflect on the toxic nature of hustle culture and the importance of taking time off to avoid burnout. The conversation also touches on Black Friday's evolution and its implications for small businesses, as well as strategies for collaboration among small business owners to enhance their market presence. In this conversation, Danica Dixon and Katherine discuss the challenges faced by small business owners, particularly those in the handmade sector. They explore the...2024-12-111h 00
Friends with BusinessesPricing StrategiesIn this episode, Katherine & Danica delve into pricing strategies for both product and service-based businesses, emphasizing the need to understand customer value and expectations.The discussion highlights the challenges of pricing, especially in wholesale and handmade products, and the complexities of quantifying service value in various industries. The conversation wraps up with insights on balancing costs and customer perceptions in business. In this conversation, the hosts discuss the intricacies of marketing, pricing strategies, and the importance of brand positioning in attracting the right clients.They explore how service providers can communicate their value effectively, navigate...2024-11-201h 00
Friends with BusinessesPricing StrategiesIn this episode, Katherine & Danica delve into pricing strategies for both product and service-based businesses, emphasizing the need to understand customer value and expectations. The discussion highlights the challenges of pricing, especially in wholesale and handmade products, and the complexities of quantifying service value in various industries. The conversation wraps up with insights on balancing costs and customer perceptions in business. In this conversation, the hosts discuss the intricacies of marketing, pricing strategies, and the importance of brand positioning in attracting the right clients. They explore how service providers can communicate their value effectively, navigate...2024-11-201h 17
Friends with BusinessesAttracting People to Your BusinessIn this conversation, Danica and Katherine explore the challenges and opportunities faced by small business owners, particularly in the context of authentic connections, community support, and effective marketing strategies.They discuss how positioning and branding can influence consumer behavior and sales, emphasizing the need for businesses to build relationships with customers before they enter the sales funnel. The conversation also touches on the differences in marketing approaches between established brands like Stanley and Yeti, highlighting the evolving landscape of consumer expectations and brand awareness. They explore the evolution of brand marketing, particularly focusing on how...2024-11-131h 14
Friends with BusinessesBuilding Community with Amanda PattinsonIn this conversation, Amanda, Danica, and Katherine discuss the importance of community, creativity, and the challenges of parenting in today's world. They explore how creative spaces can foster connections among individuals, especially children, and the need for supportive environments that encourage creativity and belonging. The discussion also touches on the difficulties of adult friendships, the impact of community on mental health, and the pressing issue of childcare accessibility.The discussion highlights the importance of collaboration, the challenges faced by small businesses, and the need for accessible community resources. They reflect on their personal experiences with community engagement...2024-11-0654 min
Friends with BusinessesGet CreativeOn today's episode, Danica & Katherine discuss the ups and down of small business ownership and how they've been forced to get creative with their marketing in the post-pandemic economy. 2024-10-3136 min
Friends with BusinessesGet CreativeIn this episode, Danica and Katherine explore the realities of being self-employed and running small businesses. They discuss the challenges of the ever changing social media landscape, the importance of community relationships, and the emotional rollercoaster of sales. The duo share insights on branding, customer feedback, and leaning into creativity when dealing with changing markets and consumer trends. 2024-10-3036 min
Friends with BusinessesISO FWBWelcome to FWB!In this episode, Danica and Katherine share their business journeys that have led them here and what their dreams are for this podcast.2024-10-3025 min