Shows
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Marketing Ethical? A Deep Dive into Scarcity Tactics and EthicsIn this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We feature insights from Daniel Bisett, partner and CXO at WeRock DM, and Marketing Professor at UT McCombs, who shares his thoughts after watching "The Social Dilemma" and wrestling with the impact of digital marketing on mental health. Bisett discusses the ethical concerns of creating false urgency in marketing, comparing it...2024-09-0733 minThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain GrowthIs Marketing Ethical? A Deep Dive into Scarcity Tactics and EthicsIn this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We feature insights from Daniel Bisett, partner and CXO at WeRock DM, and Marketing Professor at UT McCombs, who shares his thoughts after watching "The Social Dilemma" and wrestling with the impact of digital marketing on mental health. Bisett discusses the ethical concerns of creating false urgency in marketing, comparing it...2024-09-0733 min
The PR Wine DownDaniel Bisett and Tricia Ulberg: Website and Brand Development 101On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast.
Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his side as teaching assistant. They’re here to discuss branding and website development for brands of every size, from mom-and-pop shops to multi-million-dollar companies. With hosts April and Laura, they also discuss the costs associated with a high-quality website, how design factors int...2024-05-1034 min
We Rock Digital Marketing AmplifiedApril White | CEO of Trust Relations | The Role of PR in Marketing | We Rock DM AmplifiedIn this episode, Daniel and Tricia interview April White, the CEO of Trust Relations, a strategic communications agency. April shares her journey in the PR industry and the pain points that led her to start her own agency. She discusses the importance of diversity and inclusivity in the PR industry and how Trust Relations is redefining the traditional PR paradigm. April explains the role of PR in the marketing mix and how it complements digital marketing efforts. She emphasizes the importance of messaging and branding in PR to build credibility and show, rather than tell, a brand's value.
Takeaways
Diversity...2023-12-0454 minWe Rock Digital Marketing AmplifiedApril White | CEO of Trust Relations | The Role of PR in Marketing | We Rock DM AmplifiedIn this episode, Daniel and Tricia interview April White, the CEO of Trust Relations, a strategic communications agency. April shares her journey in the PR industry and the pain points that led her to start her own agency. She discusses the importance of diversity and inclusivity in the PR industry and how Trust Relations is redefining the traditional PR paradigm. April explains the role of PR in the marketing mix and how it complements digital marketing efforts. She emphasizes the importance of messaging and branding in PR to build credibility and show, rather than tell, a brand's value.
Takeaways
Diversity...2023-12-0454 minWe Rock Digital Marketing AmplifiedTaylor Rudd | Wearing Multiple Hats in Marketing | We Rock DM Amplified🎙 Welcome to another riveting episode of We Rock DM Amplified! 🎙
In this episode, your hosts Daniel Bissett and Tricia Elizabeth Ulberg are joined by the one and only Taylor Rudd, Director of Marketing at Commit Consulting. But hold your horses—Taylor isn't your run-of-the-mill marketer. No, siree! He's a hybrid professional with a knack for both strategy and execution, a rare gem in today's dynamic marketing landscape.
Why Should You Listen?
Rebranding Real Talk: Ever wondered what goes into a rebranding strategy? Taylor spills the beans on Commit Consulting's recent transformation.
Blurring...2023-10-2550 minWe Rock Digital Marketing AmplifiedTaylor Rudd | Wearing Multiple Hats in Marketing | We Rock DM Amplified🎙 Welcome to another riveting episode of We Rock DM Amplified! 🎙
In this episode, your hosts Daniel Bissett and Tricia Elizabeth Ulberg are joined by the one and only Taylor Rudd, Director of Marketing at Commit Consulting. But hold your horses—Taylor isn't your run-of-the-mill marketer. No, siree! He's a hybrid professional with a knack for both strategy and execution, a rare gem in today's dynamic marketing landscape.
Why Should You Listen?
Rebranding Real Talk: Ever wondered what goes into a rebranding strategy? Taylor spills the beans on Commit Consulting's recent transformation.
Blurring...2023-10-2550 minWe Rock Digital Marketing AmplifiedFernanda Gratton and Katie Westman | We Rock DM Amplified🎧 Tune in to the latest episode of We Rock DM Amplified, where we're joined by digital marketing maven, Fernanda Gratton and Katie Westman! Known for her innovative approaches in the field, Fernanda brings a wealth of knowledge on marketing for specialized niches, like marijuana dispensaries.
In this insightful episode, hosts Daniel Bisett and Tricia Elizabeth Ulberg explore a range of topics with Fernanda, including crafting engaging content and navigating the complexities of today's digital landscape specifically around Marijuana/Canabis Dispensaries. With the added layer of brilliance from our second guest, Katie Westman, this is a conversation you don...2023-09-141h 07We Rock Digital Marketing AmplifiedFernanda Gratton and Katie Westman | We Rock DM Amplified🎧 Tune in to the latest episode of We Rock DM Amplified, where we're joined by digital marketing maven, Fernanda Gratton and Katie Westman! Known for her innovative approaches in the field, Fernanda brings a wealth of knowledge on marketing for specialized niches, like marijuana dispensaries.
In this insightful episode, hosts Daniel Bisett and Tricia Elizabeth Ulberg explore a range of topics with Fernanda, including crafting engaging content and navigating the complexities of today's digital landscape specifically around Marijuana/Canabis Dispensaries. With the added layer of brilliance from our second guest, Katie Westman, this is a conversation you don...2023-09-141h 07We Rock Digital Marketing AmplifiedChris Burns | We Rock DM Amplified🎧 Welcome to another episode of We Rock DM Amplified! In this enlightening conversation, we're joined by Chris Burns, a seasoned digital marketing coach, podcaster, and author who has made social media marketing both easy and fun. Chris has worked in the field for over 20 years and has helped hundreds of businesses scale through effective digital strategies.
In this episode, we dig deep into the essentials of revitalizing stale marketing, making digital efforts enjoyable, and generating real results. Tune in to get your dose of #MarketingInspiration and actionable tips that could be a game-changer for your business.
D...2023-09-081h 00We Rock Digital Marketing AmplifiedChris Burns | We Rock DM Amplified🎧 Welcome to another episode of We Rock DM Amplified! In this enlightening conversation, we're joined by Chris Burns, a seasoned digital marketing coach, podcaster, and author who has made social media marketing both easy and fun. Chris has worked in the field for over 20 years and has helped hundreds of businesses scale through effective digital strategies.
In this episode, we dig deep into the essentials of revitalizing stale marketing, making digital efforts enjoyable, and generating real results. Tune in to get your dose of #MarketingInspiration and actionable tips that could be a game-changer for your business.
D...2023-09-081h 00We Rock Digital Marketing AmplifiedDustin Hayes | Red, White and Bad Ass Brew | We Rock DM AmplifiedIn this riveting episode of We Rock DM Amplified, we had the pleasure of hosting Dustin Hayes, the brains behind the Veteran Owned & Operated business, Red White and Bad Ass Brew. Beyond being just a fantastic coffee brand that supports the worthy nonprofit, Shelter to Soldier, Dustin has navigated the challenges of starting a business as a veteran, honing his marketing strategies and aligning them with his core target market.
We dived deep into the essential topics, from identifying your core target audience to optimizing your content strategy to speak directly to them. Dustin shared his insightful...2023-07-211h 18We Rock Digital Marketing AmplifiedDustin Hayes | Red, White and Bad Ass Brew | We Rock DM AmplifiedIn this riveting episode of We Rock DM Amplified, we had the pleasure of hosting Dustin Hayes, the brains behind the Veteran Owned & Operated business, Red White and Bad Ass Brew. Beyond being just a fantastic coffee brand that supports the worthy nonprofit, Shelter to Soldier, Dustin has navigated the challenges of starting a business as a veteran, honing his marketing strategies and aligning them with his core target market.
We dived deep into the essential topics, from identifying your core target audience to optimizing your content strategy to speak directly to them. Dustin shared his insightful...2023-07-211h 18We Rock Digital Marketing AmplifiedPam Hults | We Rock Dm AmplifiedIn this podcast episode, Pamela Hults, an account manager with WSI Digital Marketing Services and a former photojournalist, shares her journey of transitioning from photography to digital marketing.
She explains how the pandemic shutdown forced her to reevaluate her career and seek a plan B. Pam then narrates her experience attending a digital marketing boot camp at the University of Texas, where she met Daniel and Tricia.
She describes the initial doubts she had about her abilities but shares how the supportive environment and effective teaching style of the boot camp helped her gain confidence. 2023-07-1354 minWe Rock Digital Marketing AmplifiedPam Hults | We Rock Dm AmplifiedIn this podcast episode, Pamela Hults, an account manager with WSI Digital Marketing Services and a former photojournalist, shares her journey of transitioning from photography to digital marketing.
She explains how the pandemic shutdown forced her to reevaluate her career and seek a plan B. Pam then narrates her experience attending a digital marketing boot camp at the University of Texas, where she met Daniel and Tricia.
She describes the initial doubts she had about her abilities but shares how the supportive environment and effective teaching style of the boot camp helped her gain confidence. 2023-07-1354 minWe Rock Digital Marketing AmplifiedMia Umanos | CEO of Clickvoyant | We Rock DM AmplifiedIn our latest conversation, we had the pleasure of learning from Mia Umanos, CEO of Clickvoyant. We delved into an array of interesting topics, including the nuances of GA4, which Mia charmingly refers to as the new 'Dubai' of Analytics.
We also navigated the captivating landscape of AI - discussing Process AI, LLM AI, and Generative AI - and their powerful roles in data and statistical analysis. Perhaps most importantly, we had an insightful conversation around empathy in marketing - a critical element in truly connecting with our audiences.
We genuinely enjoyed this conversation and...2023-06-231h 03We Rock Digital Marketing AmplifiedMia Umanos | CEO of Clickvoyant | We Rock DM AmplifiedIn our latest conversation, we had the pleasure of learning from Mia Umanos, CEO of Clickvoyant. We delved into an array of interesting topics, including the nuances of GA4, which Mia charmingly refers to as the new 'Dubai' of Analytics.
We also navigated the captivating landscape of AI - discussing Process AI, LLM AI, and Generative AI - and their powerful roles in data and statistical analysis. Perhaps most importantly, we had an insightful conversation around empathy in marketing - a critical element in truly connecting with our audiences.
We genuinely enjoyed this conversation and...2023-06-231h 03We Rock Digital Marketing AmplifiedAlyse Deanda-Zagata | Joli Fashion Society | We Rock DM AmplifiedWelcome to the latest episode of We Rock DM Amplified on YouTube Live, where we continue our journey of amplifying your knowledge in the web world. Today, we have an exciting guest - the dynamic and innovative, Alyse Deanda-Zagada.
Alyse, a trailblazer in the fashion industry, is the genius behind the renowned Joli Fashion Society. Through her creative endeavors, she skillfully merges the worlds of fashion and technology, building an influential community along the way.
In this episode, your hosts, Daniel Bisett and Tricia Ulberg, will delve into an insightful conversation with Alyse, exploring the...2023-06-051h 28We Rock Digital Marketing AmplifiedAlyse Deanda-Zagata | Joli Fashion Society | We Rock DM AmplifiedWelcome to the latest episode of We Rock DM Amplified on YouTube Live, where we continue our journey of amplifying your knowledge in the web world. Today, we have an exciting guest - the dynamic and innovative, Alyse Deanda-Zagada.
Alyse, a trailblazer in the fashion industry, is the genius behind the renowned Joli Fashion Society. Through her creative endeavors, she skillfully merges the worlds of fashion and technology, building an influential community along the way.
In this episode, your hosts, Daniel Bisett and Tricia Ulberg, will delve into an insightful conversation with Alyse, exploring the...2023-06-051h 28We Rock Digital Marketing AmplifiedUlrika Smith Svenstedt | Swedish Biathlon Federation & Olympic Team | We Rock DM AmplifiedWelcome to We Rock DM Amplified on Podbean, where we delve into all things Web related! In this episode, our guest Ulrika Smith Svenstedt shares her enlightening perspective on using social media as a storytelling platform to build authentic relationships. Her experiences extend beyond athletes, embracing coaches, staff, volunteers, sponsors, and fans as part of the wider sports community.
Ulrika emphasizes that nothing is handed to us on a silver platter - success in sports, just like in any endeavor, requires hard work and dedication. She gives us a heartfelt glimpse into the Swedish Biathlon Federation, painting...2023-05-101h 01We Rock Digital Marketing AmplifiedUlrika Smith Svenstedt | Swedish Biathlon Federation & Olympic Team | We Rock DM AmplifiedWelcome to We Rock DM Amplified on Podbean, where we delve into all things Web related! In this episode, our guest Ulrika Smith Svenstedt shares her enlightening perspective on using social media as a storytelling platform to build authentic relationships. Her experiences extend beyond athletes, embracing coaches, staff, volunteers, sponsors, and fans as part of the wider sports community.
Ulrika emphasizes that nothing is handed to us on a silver platter - success in sports, just like in any endeavor, requires hard work and dedication. She gives us a heartfelt glimpse into the Swedish Biathlon Federation, painting...2023-05-101h 01We Rock Digital Marketing AmplifiedGresh Harkless Jr. and Blue16 Media | We Rock DM AmplifiedOn this episode of We Rock DM Amplified, our guest speaker talks about their background in digital marketing and offers insights on how to stay relevant in the tech industry. They discuss the future of SEO, AI technology, and the importance of being picky with clients. They also share their experiences with teaching and training others in the industry, and their thoughts on how AI can enhance creativity without replacing it. Tune in to this episode for valuable tips on staying ahead in digital marketing and embracing the opportunities that come with change.
2023-04-2459 minWe Rock Digital Marketing AmplifiedGresh Harkless Jr. and Blue16 Media | We Rock DM AmplifiedOn this episode of We Rock DM Amplified, our guest speaker talks about their background in digital marketing and offers insights on how to stay relevant in the tech industry. They discuss the future of SEO, AI technology, and the importance of being picky with clients. They also share their experiences with teaching and training others in the industry, and their thoughts on how AI can enhance creativity without replacing it. Tune in to this episode for valuable tips on staying ahead in digital marketing and embracing the opportunities that come with change.
2023-04-2459 minWe Rock Digital Marketing AmplifiedCrunch Ranjani | We Rock DM AmplifiedDaniel and Tricia interview Crunch Ranjani to discuss how she can better utilize her website to attract and find new clients for her content writing business.
Guest website: https://crunchranjani.com/
http://www.werockdm.com http://www.werockwp.academy #contentmarketing #digitalmarketing #websitedesign #webdevelopment #smallbusiness #healthcoachingtips #website #marketingagency
2023-04-061h 19We Rock Digital Marketing AmplifiedCrunch Ranjani | We Rock DM AmplifiedDaniel and Tricia interview Crunch Ranjani to discuss how she can better utilize her website to attract and find new clients for her content writing business.
Guest website: https://crunchranjani.com/
http://www.werockdm.com http://www.werockwp.academy #contentmarketing #digitalmarketing #websitedesign #webdevelopment #smallbusiness #healthcoachingtips #website #marketingagency
2023-04-061h 19We Rock Digital Marketing AmplifiedOvercoming with K | We Rock DM AmplifiedWelcome to the latest episode of our podcast, where we analyze and provide actionable advice to help businesses improve their online presence. In this episode, we take a closer look at K's financial coaching website and evaluate its content marketing strategy, website performance, UX/UI, and SEO to identify areas of improvement.
We begin by analyzing K's Frankenstein approach to content strategy and how that affects (negatively) the overall User Experience (UX) when a new visitor comes to her website.
Furthermore, we provide K with recommendations on how to improve her website's layout, performance, and S...2023-03-151h 30We Rock Digital Marketing AmplifiedOvercoming with K | We Rock DM AmplifiedWelcome to the latest episode of our podcast, where we analyze and provide actionable advice to help businesses improve their online presence. In this episode, we take a closer look at K's financial coaching website and evaluate its content marketing strategy, website performance, UX/UI, and SEO to identify areas of improvement.
We begin by analyzing K's Frankenstein approach to content strategy and how that affects (negatively) the overall User Experience (UX) when a new visitor comes to her website.
Furthermore, we provide K with recommendations on how to improve her website's layout, performance, and S...2023-03-151h 30
We Rock Digital Marketing AmplifiedThe Financially Empowered Entrepreneur | We Rock DM AmplifiedWelcome to the latest episode of our podcast, where we analyze and provide actionable advice to help businesses improve their online presence. In this episode, we take a closer look at Brittany's financial coaching website and evaluate its content marketing strategy, website performance, UX/UI, and SEO to identify areas of improvement.
We begin by analyzing Brittany's content marketing strategy to determine if it aligns with her target audience's needs and interests. We also evaluate her website's performance to identify any technical issues that could negatively impact user experience and search engine rankings. Our team of experts...2023-02-211h 26We Rock Digital Marketing AmplifiedThe Financially Empowered Entrepreneur | We Rock DM AmplifiedWelcome to the latest episode of our podcast, where we analyze and provide actionable advice to help businesses improve their online presence. In this episode, we take a closer look at Brittany's financial coaching website and evaluate its content marketing strategy, website performance, UX/UI, and SEO to identify areas of improvement.
We begin by analyzing Brittany's content marketing strategy to determine if it aligns with her target audience's needs and interests. We also evaluate her website's performance to identify any technical issues that could negatively impact user experience and search engine rankings. Our team of experts...2023-02-211h 26We Rock Digital Marketing AmplifiedCreative Minds Coach | We Rock DM AmplifiedIn this conversation, Daniel Bisett and Tricia Ulberg discuss the importance of having a personal story and building trust with potential clients.
In one section, Daniel suggests that having a story on your website about yourself can yield more results for your business because people who lack confidence often have a hard time trusting others. He goes on to say that many of these people lack trust in others and that if they don't know your story or background, they may view you as just another business trying to sell something. However, if they know your story...2023-01-271h 31We Rock Digital Marketing AmplifiedCreative Minds Coach | We Rock DM AmplifiedIn this conversation, Daniel Bisett and Tricia Ulberg discuss the importance of having a personal story and building trust with potential clients.
In one section, Daniel suggests that having a story on your website about yourself can yield more results for your business because people who lack confidence often have a hard time trusting others. He goes on to say that many of these people lack trust in others and that if they don't know your story or background, they may view you as just another business trying to sell something. However, if they know your story...2023-01-271h 31