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Daniel Burstein

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Hospitality Strategy Lab with Jason Littrell
Hospitality Strategy Lab with Jason LittrellConsumer Psychology in Hospitality - Daniel Burstein on the Hospitality Strategy Lab PodcastSubscribe on YouTube, and wherever you listen to podcasts! https://pod.co/hospitalitystrategylab *** In this conversation, Jason Littrell and Daniel Burstein explore the evolving landscape of consumer psychology in the hospitality industry. They discuss the importance of understanding value propositions, identifying ideal customer tribes, and creating a third place for patrons. The conversation emphasizes the balance between tactical promotions and strategic branding, the role of AI in marketing, and the significance of nurturing customer relationships through frontline staff. They also address the challenges faced by independent bars and restaurants, including staffing issues and...
2025-10-0642 minHow I Made it in Marketing
How I Made it in MarketingAuthentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)I’ll tell you what happened in my career before. Maybe you’ve been there, too.There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy. That is not the way to get the best ROI, the most juice for the squeeze.Sponsorships truly succeed when they tie into the value proposition of the brand. So this lesson in a recent podcast guest application really grabbed my attention – “Maximize brand awareness by going beyond th...
2025-05-0851 minHow I Made it in Marketing
How I Made it in MarketingCybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)FUD. Fear, uncertainty, doubt.I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies.An example – nobody ever got fired for buying IBM.Then later in my career when I worked with cybersecurity companies, I saw the tactic on steroids.But I always wondered – is this really the most effective way to treat our potential customers? Is this customer-first marketing? Is there a better way?So I rejoiced when I saw an...
2025-05-011h 13How I Made it in Marketing
How I Made it in MarketingDTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend.But, according to my most recent guest, more importantly – AI boosts revenue.To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, CEO, Eric Javits [https://ericjavits.com/].Eric Javits had $15 million in revenue last year and is tracking to hit $18 million this year.Markovic manages a team of 10 with a three- to four-million-dollar marketing budget, along wi...
2025-04-221h 00How I Made it in Marketing
How I Made it in MarketingSecurity Marketing: Customers will tell you how to market to them if you ask them (episode #134)There are always tough times as you build and grow a startup.So how do you keep a team going when times are tough? ‘Culture is the glue’ my next guest says.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/].She is building out the marketing department at DefectDojo, has three vendors, and recently made her first hire. DefectDojo recently announced a $7 million funding round. It has been downloaded 38 million times.Lessons from the thin...
2025-04-1753 minHow I Made it in Marketing
How I Made it in MarketingAnalytics: Driving business value matters more than perfect models (episode #133)Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your organization.Now here’s another version of that same wisdom – ‘automate your job.’That’s a lesson from my most recent guest. To hear the story behind t...
2025-04-1037 minHow I Made it in Marketing
How I Made it in MarketingDTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)I realize everyone who listens to How I Made It In Marketing is not a marketer, per se.Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about.Well take heart in a lesson from my next guest – everything is learnable. Even marketing. Even photo shoots.To hear the story behind that lesson, along with more lesson-filled stories, I sat down with Connor Sweg...
2025-04-0846 minHow I Made it in Marketing
How I Made it in MarketingPremium Consumer Goods & Luxury Retail: Happy makes money (episode #131)Perception changes everything.Think about many of the chores your customers endure in their lives. Or you do personally. The perception of a chore is not positive, right?Take shaving – dragging a sharp metal object across your face every morning to meet societal norms…sometimes even drawing blood. Ouch. Literally.So how do you turn something like that into a luxury experience? According to my latest guest, that is ‘the power of storytelling in branding.’To hear the story behind that lesson, along with more lesson-filled stories, I talked to Eric Malka, C...
2025-04-011h 09How I Made it in Marketing
How I Made it in MarketingMarketing Campaigns: Lose the brand ego and lean into humility (episode #130)Would you ever launch a campaign celebrating your brand as second best? That’s exactly what Sandy Rubinstein did at Nick at Nite.I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing.DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries.Stories (with lessons) about what she made in marketingSeek serendipityLose the brand ego and lean into hu...
2025-03-2544 minHow I Made it in Marketing
How I Made it in MarketingCreative Social Media Marketing: When to break the rules (episode #129)Sometimes we overlook the ends, because we’re so focused on the means.Today in marketing, that means can be algorithms and machine-built lookalike audiences and automations.But as our latest guest explained in her podcast guest application, all that technology doesn’t matter if you don’t focus on the right ends: “It's all about the story – and it needs to include empathy.”To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Carmen Collins, director of social media, Generac [https://www.generac.com/].Generac is...
2025-03-131h 04How I Made it in Marketing
How I Made it in MarketingBusiness Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer’s customer – and innovate when the budget is tight.Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this episode of How I Made It In Marketing.Jelmar is a 50-year-old, third-generation family-owned business that is best known for its CLR and Tarn-X cleaning product brands. Volles leads the sales, marketing, strategy, and product deve...
2025-03-0445 minHow I Made it in Marketing
How I Made it in MarketingMarketing Strategy for Media: Listen first, sell second (podcast episode #127)What if collaborating with a competitor could significantly boost your revenue? That’s exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career.Times Internet has 571 million monthly users and a US audience of five million. It is owned by the Times Group, publisher of The Economic Times and The Times of India, the largest English-language newspaper by circulation. The Times Group is a private company and claims revenue exceeding a billion dollars a year.Roy manages a...
2025-02-2039 minHow I Made it in Marketing
How I Made it in MarketingIntegrated Marketing: Brands are built by how you show up every day (podcast episode #126)To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads and customer service are valuable customer touchpoints.So I saw a kindred spirit when I read this lesson in a recent podcast guest application that came across my desk – “Brands are built by how you show up every day.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked...
2025-02-1433 minHow I Made it in Marketing
How I Made it in MarketingMarketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)Your first day at a new job. Sounds exciting, right?Now imagine it's at a major bank in crisis, fresh off a £40 billion taxpayer bailout. Oh, and you're in charge of sports sponsorships – an easy target for public outrage.That’s exactly where Louise Johnson found herself. What did she learn from that experience? 'You must be a master of yourself during uncertain times.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I talked to Louise Johnson, Global CEO, Fuse [https://fuseint.com/]....
2025-02-0655 minHow I Made it in Marketing
How I Made it in MarketingHands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)In marketing, it’s easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach’ mindset, blending leadership with hands-on execution to stay relevant and drive results.I sat down with her to discuss how she learned that lesson, along with many more lesson-filled stories from her career.Stories (with lessons) about what she made in marketingTake risks to propel your careerStay a ‘Player-Coach’ as long as you canM & A = OpportunityMarketing is like a soccer teamReflect on the day...
2025-01-2347 minHow I Made it in Marketing
How I Made it in MarketingSocial Media Marketing: Educate your executives (episode #123)There’s a great Chris Rock bit where he says educational leaders lie to kids when they say kids can be anything they want. He says to – tell kids the truth, “You could be anything you’re good at. As long as they’re hiring. And even then, it helps to know somebody.”The good-at part, hopefully we help you with that everyday on MarketingSherpa.But the “it helps to know somebody,” that ties into one of the key lessons my next guest has learned in his career, and he uses the famous Porter Gale statement to exp...
2025-01-161h 09How I Made it in Marketing
How I Made it in MarketingTikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)“Incorporate lessons from others' mistakes into your business strategy.”I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.’ You can tune in and learn from others’ mistakes so you don’t have to make them yourself.And, of course, their triumphs as well. What fun would it be to only discuss the mistakes?So I talked to the man behind that podcast guest application – AB Lieberman, CEO and Founder, Clicks Talent...
2025-01-0740 minHow I Made it in Marketing
How I Made it in MarketingEntertainment Industry Marketing: Never forget the independence of your imagination (episode #121)Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman.In his reality, he is poor. But in his imagination, ah in his imagination, he is a rich man.I thought of that famous musical number when I read this lesson in a recent podcast guest application – “Never forget the independence of your imagination.”A perfect explanation of Tevye. And hopefully, of you and I as well, after we listen to my lat...
2024-12-171h 12How I Made it in Marketing
How I Made it in MarketingB2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].Stories (with lessons) about what she made in marketingBe an uncertainty killer Don't always trust your gutClear is kindLean in and listen on Zoom to connect and build deep relationships remotelyBring your best, m...
2024-12-1041 minHow I Made it in Marketing
How I Made it in MarketingBuilding Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team.But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing departments did.I was working on the data for that chart article when a podcast guest application came across my desk with these lessons – People and culture matter...
2024-12-0345 minHow I Made it in Marketing
How I Made it in MarketingGo-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)We’ve all seen it in the movies. A character has an invisibility cloak, or drinks a potion, or perhaps turns into a ghost. And then, oooh how tantalizing, they can see what goes on when they’re not around.Well as our latest guest explains it, we shouldn’t just think of that kind of moment as some sort of sci-fi fantasy. We should work as if we’re trying to optimize that conversation.As she puts it – “It's about what people say when you are not in the room.”To hear the story behi...
2024-11-1950 minHow I Made it in Marketing
How I Made it in MarketingStrategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don’t care. Because they weren’t the ideal customer for the product. So of course they weren’t interested in the copy.Like my old boss Mike Morgan used to tell me – you never read the refrigerator ad on page 3 of the newspaper…until your fridge breaks.So when I came across this lesson in a podcast gue...
2024-11-1248 minHow I Made it in Marketing
How I Made it in MarketingSales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them.Helping people understand whether a product or service is truly right for them creates long-term trust. So does helping them even when they don’t buy from you.Not only is this more effective, but my work is part of my life. My soul doesn’t magically leave my body during the workweek. And it is fulfilling to help people – both morally and financially.So when I read this l...
2024-11-051h 15How I Made it in Marketing
How I Made it in MarketingB2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)Think branding and demand generation are separate functions? Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica [https://www.informatica.com/], discusses why they shouldn’t be on this episode of How I Made It In Marketing.Informatica is a publicly traded company on the New York Stock Exchange. It reported total annual recurring revenue of $1.63 billion for 2023. And Kruger manages a team of 140 people.Stories (with lessons) about what he made in marketingUnderstand your customers' needs and build personalized strategiesCombine your branding and demand generationEliminate silos and cultivate trusting re...
2024-10-171h 01How I Made it in Marketing
How I Made it in MarketingWellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)Marketing is about helping your ideal customer perceive the value your products deliver.But before they can perceive that value, you have to create it.When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024.To hear key lessons and stories from building the company behind made that mattress, I talked to Jack Dell’Accio, CEO and Founder, Essentia [https://myessentia.com/].Dell’Accio originally funded Essentia himself, investing $3 million to deve...
2024-10-101h 04How I Made it in Marketing
How I Made it in MarketingGlobal Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)"One doesn't discover new lands without consenting to lose sight, for a very long time, of the shore."That quote is from Nobel Prize winning novelist André Gide. And I think there is a great lesson for marketers here.For 25 years, MarketingSherpa has published case study articles. And sometimes when I talk to marketers, they are so myopically focused on just the case studies from their industry.We’re an ideas profession. And sometimes to get the best ideas you have to step away from the familiar…including your industry.Which is wh...
2024-10-0147 minHow I Made it in Marketing
How I Made it in MarketingMarketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign. The creative is stunning, the messaging is on point, and the target audience has been meticulously defined. But as the launch date approaches, things start to wobble. A key department is out of sync, a crucial piece of technology isn't ready, or the timeline starts to slip. We've all been there – standing on the precipice of what could be a game-changing launch, only to watch it teeter on the brink of failure.The truth is, no matter how brilliant your marketing idea is, it wi...
2024-09-2051 minBühneneingang - Kultur von innen
Bühneneingang - Kultur von innen#09 Ein Lehrstück ohne Happy End: Kultur und Bildung - mit Daniel LandauKann Kunst dazu beitragen, dass sich unser marodes Bildungssystem zu einem Ort des zukunftsfähigen Lernens weiterentwickelt? Und umgekehrt: Ist ein reformierter Schulbetrieb der Schlüssel, um nachrückende Generation in die Kulturinstitutionen zu bringen? Seit Jahren kreisen Kultur- und Bildungspolitik um diese und ähnliche Fragen – mit erstaunlich wenig konkreten Ergebnissen. Daniel Landau ist Dirigent, Lehrer und politischer Aktivist. In dieser Folge liefert er Anhaltspunkte, wie der Schulterschluss gelingen könnte.     Sie können den Podcast "Bühneneingang" mit einer Steady-Mitgliedschaft unterstützen.Sie haben eine spannende Geschichte aus dem Inneren des Kulturbetriebs? Wir freuen uns ü...
2024-09-131h 12How I Made it in Marketing
How I Made it in MarketingSubstance Over Style: Good work has to speak for itself (podcast episode #111)“Writing is never done, it is just due.”This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia.And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an infinite number of times.Or as my next guest puts it – ‘Don’t let perfection get in the way of completion.’To hear the story behind that lesson, along with many more less...
2024-09-1249 minHow I Made it in Marketing
How I Made it in MarketingClient Empowerment: Be the woman behind the woman (podcast episode #110)My latest guest represents the perfect dichotomy of what it takes to make it in marketing.On the one hand, the word rockstar is half the name of her company, which connotes to me, Mick Jagger strutting around on-stage crooning “I’m a man of wealth and taste.” Or perhaps for a newer generation, Adam Levine in the spotlight belting out “I got the moves like Jagger.”But then when I went through her podcast guest application, it was filled with humble lessons like, “Be a Horse Whisperer,” “Always Gain Alignment Behind the Scenes,” and “Be the Woman Behind...
2024-09-0541 minHow I Made it in Marketing
How I Made it in MarketingB2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.”Here’s where the rubber meets the road. If you’re only focused on businesses as accounts, you’re overlooking opportunities.For example, as our latest guest shared in his podcast guest application, “Track when your customer champions change jobs.”To hear the story behind that lesson, along with many more lesson-filled stories, I spoke with Matthew Bowman, VP of Strategy, GTM...
2024-08-271h 06How I Made it in Marketing
How I Made it in MarketingBreaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice.Today's guest has spent a significant part of her career selling condoms. As a result, our in-depth conversation may involve frank discussions about sexual topics. If you are uncomfortable with this subject matter, you should not listen to this episode. You can explore our 107 other episodes [https://www.marketingsherpa.com/podcast].
2024-08-2047 minHow I Made it in Marketing
How I Made it in MarketingCPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)Look, let’s face it, our industry can have a bad reputation.And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts.But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being.Sounds pompous, I know, but hear me out.Effective marketing deeply understands and portrays human realities, behaviors, and emotions. It connects authentically with people's experiences, desires, and needs.So w...
2024-08-1353 minHow I Made it in Marketing
How I Made it in MarketingSustainable Marketing: How DC Water turns waste into wealth (episode #106)The Accidental Recycled Poop Marketer!That’s the headline of a recent podcast guest application.And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal government.So no matter what type of marketing you do or business you run, there’s probably a lesson for you in this episode with April Thompson, Senior Director for Bloom, Blue Drop [https://bluedrop.co...
2024-08-0643 minHow I Made it in Marketing
How I Made it in MarketingAuthentic Brand Storytelling: Embed creative within your business model (episode #105)Be careful you don’t engage in marketing color by numbers so to speak. It’s easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook what that infrastructure should be for. This is just marketing color by numbers.So I love this lesson from my latest guest – ‘Embed creative within your business model.’To hear the story behind that lesson, al...
2024-07-2344 minHow I Made it in Marketing
How I Made it in MarketingSustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)Who is your ideal customer? And how does your brand serve them?Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets.But all marketing beings by asking… who is the ideal customer? And how does our brand serve them?So I loved a lesson I recently read in a podcast guest application – ‘Take the time to understand your target audience deeply and your value proposition.’To hear the story behind that lesson, along wi...
2024-07-1647 minThe Fifth Question
The Fifth QuestionBig Picture Israel Update w/ Alon BursteinWhat has been happening in Israel and the wider Middle East over the past several weeks? What should you be looking for moving forward? We unpack all these questions and more with expert Alon Burstein!
2024-07-1055 minHow I Made it in Marketing
How I Made it in MarketingCareer Adaptability: Marketing can lead to many other things (episode #103)Where do you see yourself in five years?I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan.I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise.So a lesson from this episode’s guest really resonated with me – ‘be open to where your path takes you.’To hear the story behind that lesson, along with...
2024-07-0251 minHow I Made it in Marketing
How I Made it in MarketingCreative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience?Focus your energy and budget there, to make the biggest splash you can.OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.’To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with...
2024-06-201h 02How I Made it in Marketing
How I Made it in MarketingMarketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math’—a rough yet pragmatic approach—is more effective than chasing false precision.I discussed forecasting, along with resilience, entertainment, and many other elements of a marketing career with her.Intrigued by Kempski’s insights? Listen to the full episode now and subscribe to our newsletter for more marketing wisdom (https://www.marketingsherpa.com/newsletters). Think you have a sto...
2024-06-101h 02How I Made it in Marketing
How I Made it in MarketingMarketing Operations: Balance ambition with well-being (podcast episode #100)How I Made It In Marketing is not about marketing.Not really.It’s about marketers. And the funny thing about marketers is that we’re not just marketers, we’re also human beings. So to succeed as marketers, we also have to be successful humans.Which is why I always love a lesson like – ‘Balance ambition with well-being.’To hear the story behind that lesson, along with many more lessons and stories from throughout her career, I talked to Jordan Welby, Director of Marketing Ops at Cella by Randstad Digital (https://www...
2024-06-0643 minHow I Made it in Marketing
How I Made it in MarketingEnterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)I like to call it blandvertising. I’m sure you’ve read it and heard it before.There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation.You’ve seen these words before if you’re in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-driven. Cross-platform. Seamless.They seem to say something, but you’re left walking away…not really understanding and certainly not believing anything at all.I feel like my career is a battle ag...
2024-05-281h 02How I Made it in Marketing
How I Made it in MarketingMarketing Mentorship: Direct feedback is a gift (episode #98)“The difficult we do immediately. The impossible takes a little longer.” That quote is from David Ben-Gurion.And it reminds me of marketing. We’re in the digital age, or maybe we’ve crossed over into the AI age. Either way, we don’t have the long deadlines we had when I started my career writing print ads.And that’s just the difficult. What about the impossible? Well, that is part of our stock and trade as marketers, right? We push, try new things, experiment, innovate – that which was impossible yesterday is our new campaign or ne...
2024-05-141h 03How I Made it in Marketing
How I Made it in MarketingProduct Quality: Marketing's job is to help the product win (podcast episode #97)I’ve been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize.He calls it “The only significant American award for comedy…except for money.”It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately this art we do is a business art. And the ultimate measure of success is often monetary.So when I saw this lesson in a podcast guest application – ‘make people money...
2024-05-071h 05Fascinating People Fascinating Places
Fascinating People Fascinating PlacesCandace: The Woman Who Defeated the Might Roman Empire. Featuring Prof. Stanley M. BursteinRome's first and arguably greatest Emperor Octavian (Augustus) helped to evolve and expand the Roman Republic into an empire that encompassed France, parts of Germany, Asia Minor, Egypt and North Africa. But the seemingly all conquering Roman met his match in an African woman called Candace. Who was she? How did she come to be the de facto leader of the Kushites? How was she able to defeat Augustus and ensure an independence for her people that lasted for hundreds of years? In this episode, I speak with a subject matter expert Prof. Emeritus Stanley Burstein of...
2024-04-2927 minHow I Made it in Marketing
How I Made it in MarketingStrategic Delegation: Time is your most precious asset (episode #96)Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts.On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience.For as my latest guest puts it, ‘look past the CV.’ Hear the story behind how he learned that lesson in his career, along with many more lesson-filled stories, from Tomer Zuker, VP of Marketin...
2024-04-251h 01How I Made it in Marketing
How I Made it in MarketingCMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)One of my favorite career analogies is the music video for No Rain, by Blind Melon.There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand.  And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, and she joins them to dance her best dance.Are marketing careers really that different? As my next guest puts it – ‘find the place where you thrive.’To hear th...
2024-04-181h 04How I Made it in Marketing
How I Made it in MarketingEntrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)Whatever it is you’re working on and struggling with, don’t pivot too soon. Make sure you give it enough time to work.For as this episode’s guest explains – resilience pays out.Frank Spitzer, CEO, Pelecanus, shares the story of how he grew his company’s YouTube channel from zero to 100,000 subscribes, along with many more lesson-filled stories.Pelecanus has $250,000 in annual revenue. Spitzer manages a team of four employees, along with four freelancers and interns.Stories (with lessons) about what he made in marketingHere are s...
2024-04-1048 minHow I Made it in Marketing
How I Made it in MarketingMarketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems.It would be easy for me to sit here and point the finger at software developers, but are marketers any better? As we focus on getting campaigns out the door, new websites up, and hitting our numbers, what do we sacrifice?Which is why I love...
2024-04-0358 minHow I Made it in Marketing
How I Made it in MarketingBranding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)We as marketers, we’re the ones that make the brand promise to potential customers.So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand.I love a lesson from my next guest – don't be afraid to say ‘no’ if it serves the brand.Which of course sounds good in theory but can be incredibly hard in practice. To get underneath that lesson and hear the story behind it, along with many more lesson-filled stories, I sat do...
2024-03-2557 minHow I Made it in Marketing
How I Made it in MarketingStrategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly.I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy.Even when you don’t sign your name to something, it’s difficult, that commitment to always striving to make something the best it can be – whether that’s an ad o...
2024-03-191h 07How I Made it in Marketing
How I Made it in MarketingAdaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)Rebranding.We use that term for companies. But what about for you?What is your current value proposition, and what would you like it to be…no matter where you are in your career?Because as my next guest has learned – it’s never too late to reinvent yourself.Here to share the story behind that lesson, along with many more lesson-filled stories, is Carlos Cantú, CMO, Freepik (https://www.freepik.com/).Freepik is owned by EQT, a public company that trades on Nasdaq Stockholm. It reported 2.131 billion Euros of reve...
2024-03-121h 07How I Made it in Marketing
How I Made it in MarketingContent Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)You know too much. You know too much.No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do.And it makes it hard for you to see your advertising and your conversion funnel through the customer’s eyes.Or as my next guest put it in her podcast guest application – Be mindful of the ‘curse of knowledge’ (which could itself be a good name for a mystery movie).To hear...
2024-03-041h 10How I Made it in Marketing
How I Made it in MarketingB2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)If a podcast plays in a forest and no one is around to hear it, does it make a sound?Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought.We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or a process.So I love this lesson from a podcast quest application – ‘there is no content without an audience.’To hear the story behind that...
2024-02-2157 minHow I Made it in Marketing
How I Made it in MarketingJournalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content impactful. Was it the way it was written, the story it told, or how it connected with your experiences? This brings me to a crucial aspect of marketing – the art of storytelling and the responsibility that comes with it.In my career, I've seen how powerful content can shape perceptions and influence decisions. It's not just about putting words on...
2024-02-151h 09How I Made it in Marketing
How I Made it in MarketingSocial Media Marketing Leadership: Value productivity over perfection (episode #86)“We can say that. Sure we can say that.”Oh, I do not like having to utter this phrase in meetings. Because it’s not what you can say, it’s what you should say.I’ve heard so many times ‘we can say that in an ad.’ Or ‘we can write a press release about this.’ Oh, the hubris in that statement.Because we get lulled into false confidence in the four walls of our offices, when we think we can make a payment, and put whatever we want into ads or press releases or...
2024-02-071h 03How I Made it in Marketing
How I Made it in MarketingCustomer-First Marketing: Every click is a wish (podcast episode #85)I remember sitting next to someone at a conference, eating lunch, making small talk. And it came up that his brand had no competition.And I said, ‘wow, what a dream position to be in.’ I was used to working with a competitive sales office, hyper-focused on differentiating from competitors. You know, us vs. them.He said, ‘No, no, no. It’s not a dream position, it’s horrible. When you have competition, you know you’re going to get into a set amount of RFPs or bakeoffs, and win a certain percentage of them. When you hav...
2024-01-311h 03How I Made it in Marketing
How I Made it in MarketingCreative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)When I was president of my homeowner’s association, it changed my walk through the neighborhood.Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever.  But once I was on the board it became – I have an idea, we should have this, this should change, etc.And I’d always say – ‘Great, make it happen. We’re an all-volunteer organization, if you want it to happen, make it happen.’ The conversion rate on that was maybe 2%.Marketing organizations and businesses are really no different. Everyone has idea...
2024-01-2258 minHow I Made it in Marketing
How I Made it in MarketingArchitecture Design Marketing: Don’t stay in your lane (episode #83)I started my career as a copywriter, and I learned a key part of my value to any client or any employer was not just the way I shaped words or filled a block with text – it was to advocate for the customer. Take their viewpoint.To this end, being an ‘order taker’ was not going to help me create great copy. Or great marketing. I had to get underneath any requests or feedback I received from a client, to understand what they were really getting at, and hypothesize how the audience might react.So I love...
2024-01-151h 02How I Made it in Marketing
How I Made it in MarketingInnovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)Any industry, and our marketing industry is no exception, has a pack mentality. We say certain buzzwords and share certain ideas.But we can hear them ad nauseam, to the point where they just wash over us and don’t really mean anything. We nod in agreement at a networking event with a drink in our hand, but do we actually do anything about it the next day?Not really. We’re back to going through the motions executing a campaign, buried in email and Slack notifications.Here’s one such commonly heard phrase...
2024-01-081h 04How I Made it in Marketing
How I Made it in MarketingAdvertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)In 1957, Vance Packard wrote a book called ‘The Hidden Persuaders,’ about the mysterious arts of advertising, and how advertising agencies research ways to manipulate people.I don’t know about you in your career, but I don’t want to be that guy. The way I see it, companies create value. And in a capitalist society of choice, they need to communicate that value to the ideal customer in a way that helps the customer perceive it.So when I read a lesson like ‘authenticity is fundamental’ in a podcast guest application – with a real advertising st...
2024-01-0248 minHow I Made it in Marketing
How I Made it in MarketingCareer Management: Focus on your left foot (podcast episode #80)Let me confess something to you right now — I have my share of weaknesses.I’m sure you’re not shocked to hear that. We all do, right?But I don’t go ‘all in’ on improving them. Instead, I focus on my strengths. I learned this lesson from John Maxwell long ago.He said, “We’re taught to be well-rounded and to improve our weaknesses. However, in many arenas of life, we naturally perform poorly. Even with hard work, we will never become better than average in them. The reality is that people don’t pay...
2023-12-1344 minHow I Made it in Marketing
How I Made it in MarketingLeading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)Here’s one thing I love about a career in marketing. I’ve gotten the opportunity to learn the inner workings of so many other industries I would have never been exposed to if I didn’t have to tell their story.So I learned that my skill isn’t necessarily to know everything about every industry. But it’s to be able to learn quickly, work with subject matter experts to get the knowledge out of their head, and clearly communicate it to the ideal customer.Or as our latest guest puts it – “You don’t have to...
2023-12-041h 04How I Made it in Marketing
How I Made it in MarketingEntrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)Running a marketing department or agency can feel a bit like being in that Jay-Z song.And I gotta admit, sometimes I feel overwhelmed by 99 problems that come my way.So I appreciate the ray of sunshine who is my next guest, who reminds us that ‘Solving problems for people is a privilege, not a burden.’To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rich Davis, Founder and Chief Creative Officer, ThinkSpark (https://thinksparkinc.com/).In five years, ThinkSpark has grown its gross reve...
2023-11-201h 04How I Made it in Marketing
How I Made it in MarketingFranchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)In every survey we conducted for benchmark reports, one challenge consistently topped the list among marketers – the size of the marketing budget.I mean, who could argue. We would all want a bigger budget, right?And while a hefty budget is a dream for many, this episode’s guest is a testament to the idea that constraints can actually be a catalyst for innovation and creativity.I spoke with Jesse Keyser (https://www.facebook.com/JesseKeyserEntrepreneur), a franchisee of Sports Clips, Oxi Fresh Carpet Cleaning, and Ideal Image, and Chair of the Multi-unit Fran...
2023-11-1352 minHow I Made it in Marketing
How I Made it in MarketingExperiential Marketing: If you build it, they will come (episode #76)You’re reading this podcast description right now. But are you really paying attention? I mean, really tuned in?Or are you half reading and half thinking of your upcoming deadlines, a campaign that underperformed, and a plethora of other tasks, goals, and concerns?Actually being in the moment – and wringing the most we can get out of it – is so difficult during these modern times. Which is why I love a lesson in the podcast guest application for this episode’s guest, “Stop running to stand still.”Sometimes we’ve got to get step...
2023-11-061h 03Jews on Film: Exploring Jewish Stories & Themes in Cinema
Jews on Film: Exploring Jewish Stories & Themes in CinemaThe Pawnbroker w/Nira BursteinDaniel and Harry welcome filmmaker Nira Burstein to discuss "The Pawnbroker," a 1964 film directed by Sidney Lumet and starring Rod Steiger.They unpack the film’s exploration of collective trauma and its consequences on the individual, consider the way the movie might be received by those more and less familiar with the Holocaust, and analyze how the film’s trailblazing editing techniques heighten Sol’s internal drama and put the audience in his head.Finally, they talk to Nira about her debut documentary feature, Charm Circle, now streaming on the Criterion Channel!As always...
2023-10-261h 25How I Made it in Marketing
How I Made it in MarketingOutside-In Messaging: Nothing counts more than the language of the customer (episode #75)How many times have you read a company’s marketing and thought – they’re not talking to a customer; they’re talking to themselves.This is especially prevalent in B2B. I’ve seen this on homepages, landing pages, print ads, in press releases, and on and on.I started my career as a copywriter and then worked in sales enablement. So I – it is tempting to write for the person signing your check.But where the revenue for that check really comes from is the customer. Always write for the customer.As our lat...
2023-10-251h 07How I Made it in Marketing
How I Made it in MarketingMarketing Leadership: Embracing questions and overcoming pretense (episode #74)Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Good marketing isn't just about catchy slogans or flashy ads; it's about understanding the human psyche. The psyche of our customers, yes, but our own as well.So in this episode we’ll delve into a psychological concept called ‘action bias’ – this is the idea that we, as humans, often lean towards taking action, even when standing still might be the better choice.Or as my latest guest aptly put it in hi...
2023-10-1656 minSimpli.fi
Simpli.fiEmpathy-Driven Marketing for Agencies | Daniel BursteinDaniel Burstein, Senior Director, Content and Marketing for MECLABS  Discover how agencies can craft impactful pitches, create customer-focused content, and ultimately thrive by fostering genuine connections and delivering value that resonates in this insightful interview, with Daniel Burstein, marketing expert and podcast host. Daniel delves into the power of empathy-driven marketing for agencies. Drawing from his extensive experience and research, he emphasizes the importance of understanding and prioritizing the customer's needs over technicalities like SEO and SEM. He shares real-world examples and lessons learned from successful marketers, revealing how putting the customer first leads to increased satisfaction a...
2023-10-1012 minHow I Made it in Marketing
How I Made it in MarketingPersonal Development in Career: Step out of your comfort zone (episode #73)Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one's attitude in any given set of circumstances, to choose one's own way.”This is from Viktor Frankl, in the book ‘Man’s Search for Meaning.’ He learned it in a very serious way, as a prisoner in Nazi concentrations camps.But he was a psychiatrist, and he used his experience in the Holocaus...
2023-10-0942 minHow I Made it in Marketing
How I Made it in MarketingLeadership Development: Network every day (episode #72)Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”That quote is from George Bernard Shaw, and hopefully is inspiration for anyone trying to make positive change in their organization.I thought of that quote while reading a lesson in the podcast guest application for this episode’s guest – ‘change starts here.’...
2023-10-021h 09How I Made it in Marketing
How I Made it in MarketingFemale Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)Get the power of 10,000 marketing experiments working for you. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).It is hard to make this episode of How I Made It In Marketing and share it with you.Because you are professional marketers and entrepreneurs, many of you know marketing, business, and content creation better than I ever will. So I could work on this forever just to make it better, bulletproof to criticism, dare I say… perfect.Of course, then we wouldn’t be able to p...
2023-09-181h 03How I Made it in Marketing
How I Made it in MarketingSaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).I wish I could just tell people what they should do. Whether it was people on my team who reported to me, potential customers, or even my own kids.But that approach has a major flaw – they will resist. Heck, I would resist, too. It reminds me of a lyric from Pearl Jam’s Eddie Vedder, “The wisdom that the old can’t give away.”So what can you do? I love how...
2023-09-1252 minHow I Made it in Marketing
How I Made it in MarketingLeadership Transformation: Come in quietly (episode #69)Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Perhaps you’re a key business leader and just acquired a company. Or maybe you’re starting your first job right out of college.Either way, you had to find a way to be effective with your new team. How do you do that?I love our latest guest’s description of how her CEO handled new brands after an acquisition – “he came in quietly.”Not throwing your weight around or boasting...
2023-09-0540 minHow I Made it in Marketing
How I Made it in MarketingStrategic Marketing Collaboration: Find your partner in crime (podcast episode #68)_____________________________________________________________________________________Join us in the AI Guild. Chat with MECLABS AI to learn more – MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa) _____________________________________________________________________________________We all know that if we run a marketing experiment, we can get a loss.But here’s a topic that is discussed less often.Sometimes you just didn’t get that win…yet. You need to make sure to let your test run its course.Or as this episode’s guest describes it in her podcast guest application, “Everything is expensive until it starts worki...
2023-08-2435 minHow I Made it in Marketing
How I Made it in MarketingData as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very farThe How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-BriefingI use one word all smooshed together to describe the time I spend on the job – worklife.I’m not talking about balance. I’m simply saying, ‘Yes we have a homelife. But we have a worklife, too.’ Every hour, every minute you spend working rolls up into that grand big, mysterious number of time you have on this plane...
2023-08-1641 minBelieve you can because you can!
Believe you can because you can!194. How To Launch Your Podcast With Daniel BursteinA podcast is a great way to reach your goals: – new customers; – grow an audience; – build relationships. So, how can you make it grow? Podcasts need a lot of work and time. There is no way to make them look professional. Learn how to manage your podcast with Daniel Burstein who has…
2022-06-2243 minHow I Made it in Marketing
How I Made it in MarketingTeam Building: Loyalty, relationships, pre-selling, and other keys to marketing management successWhen managing a marketing team, success is not necessarily a straight line. No instant inputs and outputs. After all, your team isn’t just filled with employees, it’s filled with human beings.Complex, fallible, emotional, confusing, questioning human beings. All of us, together, experiencing the human condition while trying to be productive, together, working in an organization.I say this because, if you’re not careful you might just fast forward to ramming your way through to the goal. The real challenge is to coax fellow humans along to that goal. Enabling them. Preparing them.
2022-05-0947 minHow I Made it in Marketing
How I Made it in MarketingHard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)You don’t just start with an amazing website. Or product. Or marketing campaign. As discussed in Session #9 of MECABS free digital marketing course – Website Strategies: 4 ways to prepare your marketing team to increase conversion rates (https://meclabs.com/course/lessons/website-strategies/)– you start by preparing your team.Listen now to hear Jonathan Murrell, Co-Founder & CMO, The Escape Game (https://theescapegame.com/), discuss how his company decided on a strategy of long-term quality, prepared the team to executive on this strategy by hiring smart people and empowering them, and many more lesson-filled stories.The Escape Game h...
2022-04-111h 00How I Made it in Marketing
How I Made it in MarketingNot Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)“We run the scientific method. Hypothesis. Experimentation. Observation. Analysis. Optimization,” Aron North told Daniel Burstein in our latest podcast episode. Great minds think alike. North’s approach is almost identical to Step #6 of the Landing Page Blueprint (https://meclabs.com/course/blueprint/).Listen now to hear Aron North, Chief Marketing Officer and Commercial Owner, Mint Mobile (https://www.mintmobile.com/), discuss allowing for failure (when you follow the scientific method), trusting your gut, conducting a job interview with every single person coming into the marketing department, and more.Some ideas from the stories North told in thi...
2022-04-041h 09How I Made it in Marketing
How I Made it in Marketing99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)Customer-first objectives (https://meclabs.com/course/lessons/customer-first-objectives/). You may think of these three words when you hear our latest guest describe his role in the creation of the first internet banner ad (which had a clickthrough rate of … wait for it… 44%!). He described the objective behind the ad this way – create a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibility.That was one of the lessons from the stories our guest shared with host Daniel Burstein in Episode #10 of the How I Made It...
2022-03-2857 minHow I Made it in Marketing
How I Made it in MarketingSpontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)The marketer is central to the success of any organization. Which is why the very first section of the Landing Page Blueprint (https://meclabs.com/course/blueprint/), before there is any mention of anything on the landing page, is about The Marketer.Our latest guest described it this way – the five most important things in a startup or any creative process are people, people, people, market, and product.That is just one of the lessons from the stories Paul Krasinski, CEO and Founder, Epicenter Experience (https://www.epicenterexp.com/), shared with Daniel Burstein in Episode #9....
2022-03-211h 05How I Made it in Marketing
How I Made it in MarketingClient Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8Empathy is not just the human choice, it’s the right choice for business. The power that your own stories have to connect more effectively with others.These are a few of the lessons from the stories Nasya Kamrat, CEO and co-founder, FACULTY (https://www.wearefaculty.com/), shared with Daniel Burstein in Episode #8 of the How I Made It in Marketing podcast.Stories (with lessons) about what she made in marketingSome lessons from Kamrat that emerged in our discussion:Know when to ask for help...
2022-03-1143 minHow I Made it in Marketing
How I Made it in MarketingThe Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7Keep it simple. You are nothing without the people around you.These are a few of the lessons from the stories Maja Frølunde Sand-Grimnitz, Director of Global Marketing for Consumer Gaming, EPOS (formerly Sennheiser Communications)(https://www.eposaudio.com/) shared with Daniel Burstein in Episode #7.Some lessons from Sand-Grimnitz that emerged in their discussion:– Keep it simple…both in defining the problem/need of the consumer and developing the solution and communication to meet that need Sand-Grimnitz led sales and marketing for Denmark’s hosting of the 2018...
2022-03-0738 minHow I Made it in Marketing
How I Made it in MarketingDon’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6Don’t give clients whatever they ask for. The most fatal blind spot lies in audience knowledge.These are a few of the lessons from the stories Liz Harr, Partner, Hinge (https://hingemarketing.com/), shared with Daniel Burstein in Episode #6 of the How I Made It in Marketing podcast.Some lessons from Harr that emerged in our discussion:Don’t give clients whatever they ask for: When a tech client wanted to name its conference CapCon, Harr’s team did some competitive research and discovered that it was the name of an annual...
2022-02-2851 minHow I Made it in Marketing
How I Made it in Marketing“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5In Episode #5, Daniel Burstein, Senior Director of Content & Marketing, MarketingSherpa, interviewed  Jonathan Fashbaugh, President, Pro Impressions Marketing (https://www.proimpressionsgroup.com/).Some lessons from Fashbaugh that emerged in the discussion:Popular content isn't always the best content for the client. His team blogged on a dentist’s website about the vampire fang effect that was used in the TV show “True Blood.” The post explained how people could get porcelain veneers that looked like fangs…only problems was, the dentist did not offer that service. Well-written content put together by someone who understands the busine...
2022-02-1737 minHow I Made it in Marketing
How I Made it in MarketingThe Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4Daniel Burstein spoke to Dr. Michael Solomon, Professor of Marketing, Saint Joseph’s University (https://www.sju.edu/) in Episode #4.Some lessons that emerged in the discussion: Don’t overlook unconventional sources of data. When Dr. Solomon worked with Levi Strauss on the psychology of blue jeans, he learned a lot by poring through letters customers had written to the company over 150 years.  Interact as much as possible with real consumers when you’re developing a new product. Dr. Solomon’s team observed how users struggled with a popular cleaning product from Black & Dec...
2022-02-0835 minHow I Made it in Marketing
How I Made it in Marketing500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3Trust your gut – always, especially in regard to hiring and retention decisions. Negotiate – and know your worth.These are a few of the lessons Michelle Burrows, CMO, Splashtop (https://www.splashtop.com/), shared with Daniel Burstein in Episode #3 of the How I Made It In Marketing podcast.We discussed:Make sure you have the right partner for what you want to do: Why a test direct marketing campaign of 500 dimensional mailers went awryTrust your gut always…especially regarding hiring and retention decisions: The chief marketing officer shares what she learned from leading teams ranging in siz...
2022-01-2840 minHow I Made it in Marketing
How I Made it in MarketingThe De-Branding Campaign: When customers make fun of your new product launch – Episode #2In Episode #2, Daniel Burstein talks to Natalie Marcotullio, Head of Growth and Operations, Navattic (https://www.navattic.com/).Natalie shares key lessons from what she’s made (and in her case, unmade) – ranging from a de-branding campaign to a redesigned website – in her career where she often was the sole marketer in the company. We discussed:A de-branding campaign and the importance of being agile when things go so wrongBuilding, writing, and designing three ad campaigns per month as a solo marketer – why that is too much, quality must trump quantity, and how a marketing calendar helped “...
2022-01-2730 minHow I Made it in Marketing
How I Made it in MarketingScaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1In the debut episode of the How I Made It In Marketing podcast, Daniel Burstein talks to Whitney Hill, Co-Founder and Head of Business Operations & Development, Snap ADU (https://snapadu.com/).Whitney shares key lessons from what she’s made – ranging from Excel data tools to a transparent website to a memorable brand name – in a career that has spanned Yale, an MBA from NYU Stern School of Business, Seamless.com, Bain & Company, and more. We discussed:Winning on execution: using real-time data to intrinsically motivate a warehouse fulfillment team (and reduce headcount by 20 percent)Scaling to a $...
2022-01-1235 minBelieve you can because you can!
Believe you can because you can!How To Improve Conversion Rate with Daniel Burstein (Episode #42)How to get more sales? Optimize with conversion rate. Daniel Burstein shares his valuable insights. He is senior director, content and marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as…
2021-10-1149 minBelieve you can because you can!
Believe you can because you can!How To Improve Conversion Rate with Daniel Burstein (Episode #42)How to get more sales? Optimize with conversion rate. Daniel Burstein shares his valuable insights. He is senior director, content and marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as…
2021-10-1149 minIf You Market
If You MarketConversion Consistency, with Daniel BursteinThis week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever.  Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He is also a speaker and moderator at live events and on webinars. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-03-2355 minRE EXEC TL | Commercial Real Estate Executive Growth & Marketing Insights
RE EXEC TL | Commercial Real Estate Executive Growth & Marketing InsightsDon't Target Growth | Daniel BursteinIn Episode Three, we interview Daniel Burstein, Senior Director of Content and Marketing at the MECLABS Institute – a Jacksonville-based marketing research firm that publishes educational and professional development content for marketing executives via the MarketingSherpa and MarketingExperiments Brands. We’ll learn how content has the power to tell a story that moves clients to make the buying decision. To paraphrase Daniel: “Buyers make decisions based on gut, and backfill with logic.” He breaks down MECLABS' conversion heuristic that predicts the likelihood of conversions based on five factors. We explore the application of the heuristic with Software...
2020-06-1641 minThe Age of Jackson Podcast
The Age of Jackson Podcast078 The Presidents Adams Confront the Cult of Personality with Nancy Isenberg & Andrew BursteinJohn and John Quincy Adams: rogue intellectuals, unsparing truth-tellers, too uncensored for their own political good. They held that political participation demanded moral courage. They did not seek popularity (it showed). They lamented the fact that hero worship in America substituted idolatry for results; and they made it clear that they were talking about Benjamin Franklin, George Washington, Thomas Jefferson, and Andrew Jackson. When John Adams succeeded George Washington as President, his son had already followed him into public service and was stationed in Europe as a diplomat. Though they spent many years apart--and as their careers spanned...
2019-06-211h 44The Hard Corps Marketing Show
The Hard Corps Marketing ShowConversion Testing Jedi Master - Daniel Burstein - Hard Corps Marketing Show #37The formula is strong in this episode! We discuss A/B Testing best practices and methods with Senior Director of content and marketing at MECLABS Institute, Daniel Burstein. In this episode you will learn all about the purpose of conversion testing, why it is important to boost your conversion rate and the many factors that will impact your testing methods, both positively and negatively, to get you the results you want.   Takeaways Testing may sound boring, but it’s all about breaking down the false obstacle we have between us and our cus...
2018-08-101h 28The Next 100 Days Podcast
The Next 100 Days Podcast#105 How People Make Choices with Daniel BursteinHow people make choices. Daniel Burstein from MECLABS Institute, based in Jacksonville, Florida, explains some of the insight drawn from over 20,000 marketing experiments into understanding how people make choices, particularly on the live laboratory of the internet. Lessons that no marketing professional should miss out upon.
2018-01-1954 minDigital Marketing Radio
Digital Marketing RadioDMR #43: DANIEL BURSTEIN – How should you get started in content marketing?David: How should you get started in content marketing? How do you determine the content that performs the best? and how do you best serve your existing customers with content marketing? Those are just three of the questions that I intend to ask my special guest today, Daniel Burstein. Daniel, welcome to DMR. Daniel: Thanks for having me. David: Welcome. Daniel is Director of Editorial Content at MECLABS working with a team of reporters digging for actionable information while serving as an advocate for the audience. So Daniel, how have website visitor's expectation of content changed over the past few...
2014-10-2937 minDigital Marketing Radio
Digital Marketing RadioDMR #43: DANIEL BURSTEIN – How should you get started in content marketing?David: How should you get started in content marketing? How do you determine the content that performs the best? and how do you best serve your existing customers with content marketing? Those are just three of the questions that I intend to ask my special guest today, Daniel Burstein. Daniel, welcome to DMR. Daniel: Thanks for having me. David: Welcome. Daniel is Director of Editorial Content at MECLABS working with a team of reporters digging for actionable information while serving as an advocate for the audience. So Daniel, how have website visitor's expectation of content changed over the past few...
2014-10-2937 min