Shows
Sports Maniac - Der Sportbusiness PodcastVom lokalen Sponsor zur globalen Marke: Die Sponsoring-Strategie | #492"Unser Ziel ist eindeutig: Junge Menschen fördern, der Region treu bleiben und international wachsen. […] Vor allem mit dem Radsport-Sponsoring haben wir eine ganz andere Strahlkraft." Der globale B2B-Finanzdienstleister grenke hat es in den letzten Jahren geschafft, sein Sponsoring auf ein neues Level zu heben. Geblieben ist die regionale Verwurzelung sowie die breite Jugendförderung. Neu ist hingegen die internationale Ausweitung. Denn gemeinsam mit dem Team Red Bull – BORA – hansgrohe ist grenke neuerdings im Radsport aktiv. Und dann gibt es ja immer noch den Schachsport. Und auch hier läuft es erfolgreich - u.a. als Sponsor vom "FC Bayern...
2025-04-1633 min
The Endorphin Report - LoadingReadyRunDo You Want To Bone A Snowman? - Hot Frosty || The Endorphin ReportCynthia and Daniel discuss the 2024 romantic fantasy Hot Frosty, starring Lacey Chabert and Dustin Milligan. Why did someone sculpt a naked man in the town square,¸ including ding dong? Is "It's christmas magic!" a real medical diagnosis? Did that magic scarf also give him a social security card? And most importantly: does this movie give endorphins?
This is a special bonus, or "lost" episode of The Endorphin Report - we plan to post new ones every once in a while when inspiration strikes!
Cover art by Paul Saunders, theme song written and performed by by Ali L...
2024-12-1440 min
Aggregate Feed - LoadingReadyRunDo You Want To Bone A Snowman? - Hot Frosty || The Endorphin ReportCynthia and Daniel discuss the 2024 romantic fantasy Hot Frosty, starring Lacey Chabert and Dustin Milligan. Why did someone sculpt a naked man in the town square,¸ including ding dong? Is "It's christmas magic!" a real medical diagnosis? Did that magic scarf also give him a social security card? And most importantly: does this movie give endorphins?
This is a special bonus, or "lost" episode of The Endorphin Report - we plan to post new ones every once in a while when inspiration strikes!
Cover art by Paul Saunders, theme song written and performed by by Ali L...
2024-12-1440 min
The Ecommerce UptickAnnouncing our FIRST "in-house" DTC ecom brand (Step-by-step growth)
Pumped to show you the first video in a series of many where I breakdown how we scale and grow our only "in-house brand" from 3k a month to 7 figures!
Want to to scale your ECOM brand? book a discovery call:
https://purplefire.io/
2024-10-3121 min
Marketing Academy (af PL & Partners)#32: Udenlandsk inspiration til datadrevet e-commerce vækst - med Daniel ChabertFå de nyeste tips fra udlandet, som vi ikke snakker nok om i Danmark endnu, fra den erfarne e-commerce guru, Daniel Chabert.
2024-09-2338 min2024-08-2123 min2024-07-2937 minThe Ecommerce UptickHere is How to Double Your Conversion Rate by Optimizing Your Product Gallery | Ep. 67Why product galleries are massive conversion boosters IF you do it right
Lets be honest.. Nobody is scrolling through a long PDP anymore. We just don’t have the time or interest.Consider that most people are coming from social media and they are not looking to buy your product right now.
You have caught their eye with an ad and got their attention for a minute.
They visit your site and you have 3-5 seconds to convince them to stay.
The first thing people are exposed to is usually a...
2024-07-1830 minThe Ecommerce UptickApply this 1 change to your Product Pages and see Conversion Rate soar! | Ep. 66want to work with me? book me here
https://beacons.ai/daniel.chabert
2024-07-1011 minThe Ecommerce UptickHow to turn losing split-tests into winners that boost conversion rate | Ep. 65
Here is the process.
First you want to do an audit and analyze the results.
First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people ar...
2024-07-0819 minThe Ecommerce UptickHow Supersonic(our software) is going to change the CRO game for ecom brands.mp4 | Ep. 64In this video i breakdown the lastest development and improvements we made to our software called gosupersonic.ai
want to book a call or get in touch with me? https://beacons.ai/daniel.chabert
2024-07-0412 minThe Ecommerce UptickFree CRO audits for ecommerce brands that responded to our ads #1 | Ep. 63Listen as i dive in and give free CRO audits to brands that commented on our FB ads.
want to book a call or get in touch with me? https://beacons.ai/daniel.chabert
2024-07-0319 minThe Ecommerce Uptick6 Powerful Ways to Reduce Bounce Rate on your Store | Ep. 62
Defining - “bounce rate”
Visitor A arrives on a product page and leaves after a few seconds
Visitor B arrives on a product page and spends a few minutes on it before leaving
Do they both count as a bounce?
Why do you want to reduce bounce rate?
Bounce rate tells you that people are coming to your website but not finding what they were looking for
Not finding a product or service that lived up to thei...
2024-06-2619 minThe Ecommerce Uptick8 Reasons Why Most Dentist & Cosmetic Clinics Fail to Scale their Businesses | Ep. 61
Service based businesses.. Often have the same issues.. After working a lot over the last few years.. We have found some big common mistakes that can be fixed and massively improve conversion rate.
Sending people to an overwhelming page that makes it hard to move forward.
https://www.lmaclinic.com/brazilian-butt-lift
Lack of social proof
Too much written text
No relevant client testimonials
No relevant before/afters
Does not have relevant pain-points addressed
No clear UPSs or advantages
Confusing...
2024-06-2423 minThe Ecommerce UptickThe Biggest Conversion Boosters for your Collection & Category pages (ecom brands) | Ep. 60Here are all my top tips to boost conversion rate
Move product up above the fold - remember always mobile first
Stickie filters so you can tick the off with 1 click and not have to click on filters first
Infinite scroll . Many have 10-20 products per page
Showing more images per product so making it possible to swipe to the right to see more photos.
Reviews displayed on products
Finding out what filters people engage with and making it dominant...
2024-06-1823 minThe Ecommerce UptickHow to calculate The Best Free Shipping Threshold for Ecom Brands | Ep. 59how to find the best free-shipping threshold for DTC Ecom Brands.What are your business goals?
Do you want to increase your AOV?Do you want to increase your profit?
Do you want to increase your conversion rate?
Do you want to maintain your margins?
AOV:
Simple find your AOV now and start testing different thresholds.Test 10-20-30-40% above and see what it does to your conversion rate, AOV, revenue per visitor.We find that those ranges work very well but should be tested...
2024-06-1714 minThe Ecommerce UptickHow Long Should You Run a Split-test? | Ep. 58here is the resource to test sample size:
https://www.abtasty.com/sample-size-calculator/
How long do you run an A/B test?
The discrepancy between the two versions is gradually eroded as time goes by – two weeks after the starting point there’s hardly any observable difference at all.
This phenomenon where the results converge is a typical situation: the modification made does not have a real impact on conversion.
Rules on how long to run a test:The statistical confidence level (95% or more)
Th...
2024-06-1018 minThe Ecommerce UptickThe Overlooked Conversion Boosters from brands like Obvi, PetLabCo, MudWTR and other top DTC brandsin this video i break down hidden and often overlooked conversion boosters that the top DTC brands are using for their ecommerce stores.
implement or tests these and you should see some big conversions lifts.
2024-06-0614 minThe Ecommerce UptickThe 8 biggest mistakes I made while scaling my DTC ecom Brands | Ep. 56want to book a call or get in touch with me?
https://beacons.ai/daniel.chabert
I unpacked the top mistakes e-commerce brands make when scaling to 8 figures and beyond. We all know scaling is exciting, but it's crucial to avoid common pitfalls.
One big one is neglecting diversification. Don't rely solely on your website or one ad platform. Spread your wings across social media ads, influencer marketing, SEO, and email marketing to mitigate risk and boost sales.
Data is your best friend. Understanding your target audience through website analytics, surveys, and social medi...
2024-06-0315 minThe Ecommerce UptickShould you be split-testing multiple things at once or not? | Ep. 55in this episode i go over whether you should be testing multiple things at once or not...
Get all our CRO trainings for free here: https://gamma.app/docs/Here-are-all-our-Free-CRO-Resources--rgr2prhshsoa79q
Book a strategy session with me to discuss how we can help your brand: https://purplefire.io/schedule-a-call/?utm_source=youtube&utm_medium=organic&utm_campaign=description_1&utm_content=how_to_hire_top_ecom_players
Note - only brands over 30k+ a month for Landing Pages, and 100k+ for "full service CRO"
Join our free CRO community on Slack:
https://purplefire.io/signup-to-cro-slack-community/?utm_source...
2024-05-2908 minThe Ecommerce UptickMake high-converting product pages in 14 minutes | Ep. 54Get all our CRO trainings for free here: https://gamma.app/docs/Here-are-all-our-Free-CRO-Resources--rgr2prhshsoa79q
Book a strategy session with me to discuss how we can help your brand: https://purplefire.io/schedule-a-call/?utm_source=youtube&utm_medium=organic&utm_campaign=description_1&utm_content=how_to_hire_top_ecom_players
Note - only brands over 30k+ a month for Landing Pages, and 100k+ for "full service CRO"
Join our free CRO community on Slack:
https://purplefire.io/signup-to-cro-slack-community/?utm_source=youtube&utm_medium=organic&utm_campaign=description_2&utm_content=how_to_hire_top_ecom_players
——————
Follow me on other platforms:
h...
2024-05-2814 minThe Ecommerce Uptick(Ecom) How to create Drawer Carts that increases AOV and CVR | Ep. 53In this video we go over all the important aspects of designing a high converting cart for your ecommerce store.
want to book a call or get in touch with me?
https://beacons.ai/daniel.chabert
Free shipping should be 10-30% above your Average order value.
test price points.
1. Make sure to test 2-3 thresholds
2. test different free gifts.. (new categories is ideal)
3. test giftcards, discounts, free express shipping upgrade
2024-05-1414 min
Marketers.dk BlogHvornår er du klar til et nyt marked – E-commerce – Sådan tester du markedet
Alt for mange e-commerce virksomheder lader deres mavefornemmelse bestemme, hvilket marked de skal åbne som det næste. Daniel Chabert fra PurpleFire er i studiet for at fortælle om en datadreven tilgang til at åbne nye markeder. Det behøver ikke at være så svært at teste flere markeder af samtidig, uden at det koster de helt store summer.
2024-04-2513 minMarketers Morgen podcastHvornår er du klar til et nyt marked – E-commerce – Sådan tester du markedet
Alt for mange e-commerce virksomheder lader deres mavefornemmelse bestemme, hvilket marked de skal åbne som det næste. Daniel Chabert fra PurpleFire er i studiet for at fortælle om en datadreven tilgang til at åbne nye markeder. Det behøver ikke at være så svært at teste flere markeder af samtidig, uden at det koster de helt store summer.
2024-04-2513 minEcommerce podcast | Til dig der driver webshop og vil øge din indtjeningHvornår er du klar til et nyt marked – E-commerce – Sådan tester du markedet
Alt for mange e-commerce virksomheder lader deres mavefornemmelse bestemme, hvilket marked de skal åbne som det næste. Daniel Chabert fra PurpleFire er i studiet for at fortælle om en datadreven tilgang til at åbne nye markeder. Det behøver ikke at være så svært at teste flere markeder af samtidig, uden at det koster de helt store summer.
2024-04-2513 minMarketers.dk BlogAI der skaber bundlinje – Brug AI effektivt i E-commerce
Daniel Chabert fra PurpleFire besøger Mikael i studiet til en dialog omkring, hvordan e-commerce virksomheder benytter AI aktivt i deres forretninger. Eksempelvis fortæller Daniel, hvordan AI chatbots kan være med til at hæve konvertering ved at sikre brugerne den bedste pris. Hør dette og flere eksempler i episoden.
2024-04-1911 minPodcast - AI Archives - Marketers.dk BlogAI der skaber bundlinje – Brug AI effektivt i E-commerce
Daniel Chabert fra PurpleFire besøger Mikael i studiet til en dialog omkring, hvordan e-commerce virksomheder benytter AI aktivt i deres forretninger. Eksempelvis fortæller Daniel, hvordan AI chatbots kan være med til at hæve konvertering ved at sikre brugerne den bedste pris. Hør dette og flere eksempler i episoden.
2024-04-1911 minEcommerce podcast | Til dig der driver webshop og vil øge din indtjeningAI der skaber bundlinje – Brug AI effektivt i E-commerce
Daniel Chabert fra PurpleFire besøger Mikael i studiet til en dialog omkring, hvordan e-commerce virksomheder benytter AI aktivt i deres forretninger. Eksempelvis fortæller Daniel, hvordan AI chatbots kan være med til at hæve konvertering ved at sikre brugerne den bedste pris. Hør dette og flere eksempler i episoden.
2024-04-1911 minMarketers Morgen podcastAI der skaber bundlinje – Brug AI effektivt i E-commerce
Daniel Chabert fra PurpleFire besøger Mikael i studiet til en dialog omkring, hvordan e-commerce virksomheder benytter AI aktivt i deres forretninger. Eksempelvis fortæller Daniel, hvordan AI chatbots kan være med til at hæve konvertering ved at sikre brugerne den bedste pris. Hør dette og flere eksempler i episoden.
2024-04-1911 minAlle de vigtige online marketing områder, så ikke kan kategoriseresE-commerce konkurrentanalyse – Stjæl de andres wins
Når du udfører konkurrentanalyse, så handler det ikke kun om at kigge på andre e-commerce domæner, men også i høj grad at undersøge hele kunderejsen, den betalte annoncering og de specifikke landingssider. Daniel Chabert fra PurpleFire er igen i studiet til en snak om, hvordan de hjælper deres kunder med at tage de bedste elementer fra konkurrenterne.
2024-04-1509 minEcommerce podcast | Til dig der driver webshop og vil øge din indtjeningE-commerce konkurrentanalyse – Stjæl de andres wins
Når du udfører konkurrentanalyse, så handler det ikke kun om at kigge på andre e-commerce domæner, men også i høj grad at undersøge hele kunderejsen, den betalte annoncering og de specifikke landingssider. Daniel Chabert fra PurpleFire er igen i studiet til en snak om, hvordan de hjælper deres kunder med at tage de bedste elementer fra konkurrenterne.
2024-04-1509 minMarketers.dk BlogE-commerce konkurrentanalyse – Stjæl de andres wins
Når du udfører konkurrentanalyse, så handler det ikke kun om at kigge på andre e-commerce domæner, men også i høj grad at undersøge hele kunderejsen, den betalte annoncering og de specifikke landingssider. Daniel Chabert fra PurpleFire er igen i studiet til en snak om, hvordan de hjælper deres kunder med at tage de bedste elementer fra konkurrenterne.
2024-04-1509 minMarketers Morgen podcastE-commerce konkurrentanalyse – Stjæl de andres wins
Når du udfører konkurrentanalyse, så handler det ikke kun om at kigge på andre e-commerce domæner, men også i høj grad at undersøge hele kunderejsen, den betalte annoncering og de specifikke landingssider. Daniel Chabert fra PurpleFire er igen i studiet til en snak om, hvordan de hjælper deres kunder med at tage de bedste elementer fra konkurrenterne.
2024-04-1509 minMarketers.dk BlogDen største konverteringsdræber – E-commerce indsigter
I dagens episode af Marketers Morgen har Mikael inviteret Daniel Chabert fra PurpleFire i studiet til en dialog omkring de elementer, der dræber konverteringerne på en e-commerce forretning. Daniel arbejder professionelt med CRO og har indsigt på tværs af en masse forskellige brands og markeder.
2024-04-0912 minMarketers Morgen podcastDen største konverteringsdræber – E-commerce indsigter
I dagens episode af Marketers Morgen har Mikael inviteret Daniel Chabert fra PurpleFire i studiet til en dialog omkring de elementer, der dræber konverteringerne på en e-commerce forretning. Daniel arbejder professionelt med CRO og har indsigt på tværs af en masse forskellige brands og markeder.
2024-04-0912 minEcommerce podcast | Til dig der driver webshop og vil øge din indtjeningDen største konverteringsdræber – E-commerce indsigter
I dagens episode af Marketers Morgen har Mikael inviteret Daniel Chabert fra PurpleFire i studiet til en dialog omkring de elementer, der dræber konverteringerne på en e-commerce forretning. Daniel arbejder professionelt med CRO og har indsigt på tværs af en masse forskellige brands og markeder.
2024-04-0912 minThe Ecommerce Uptick10 Warning Signs to look out for When Hiring a CRO agency | Ep. 52Lack of transparency and data-driven approach
Unrealistic guarantees and quick fixes
Limited or no experience on the "client side" in your industry
These are just 3 of 10 big warning signs i talk about in this video..
want to book a call or get in touch with me?
https://beacons.ai/daniel.chabert
#ecommerce #shopify #conversionrateoptimization
2024-03-0411 minThe Ecommerce UptickUp to 50% higher Conversion Rate with User Testing (Video Tutorial) | Ep. 51In this video i go over how we run "user testing" for our clients in Purplefire and how you can use it to increase your conversion rate no matter what type of store you are running.
Want to book a call or get in touch with me?
https://beacons.ai/daniel.chabert
2024-03-0110 minThe Ecommerce Uptick9 Ways to Improve Your Cashflow as an Ecommerce Brand | Ep. 50In this video i talk about the biggest ways to improve your cashflow as an ecommerce Brand
want to get in touch with me?
https://beacons.ai/daniel.chabert
2024-02-2812 minThe Ecommerce UptickHotjar Tutorial: How to use pop-up Surveys to Increase Conversion Rate (Video Tutorial) | Ep. 49Hey guys, in this video i show you show to use pop-up surveys to find the biggest reasons why people are not buying on your site.
if you wanna use Hotjar you can sign up here (my signup link)
want to get in touch with me?
https://beacons.ai/daniel.chabert
2024-02-2615 minThe Ecommerce UptickWhy You Should Implement AI Chat Support for Your eCom Brand | Ep. 4841% increased conversion rate for visitors that gets their request replied successfully within 15 secs or less.
Do i need to say more?
want to get in touch with me?
https://beacons.ai/daniel.chabert
2024-02-1912 minThe Ecommerce UptickHow to get 5x More From Your Split-testing Program With This Framework | Ep. 47Using The “ICE” Framework for our A/B testing Prioritization with modifications we have discovered is going to 5x the impact of your A/B testing program.
If you want the framework, just rate this podcast and reach out to me via email or through socials, and i will send it to you.
want to get in touch with me?
https://beacons.ai/daniel.chabert
2024-02-1804 minThe Ecommerce UptickWhy you Need to Attend Ecommerce Expos & Conferences | Ep. 46Why you need to attend Ecommerce expos and events
Connect with potential customers: Expos and conferences bring together thousands of people interested in your niche. Interact with them, showcase your products, and generate leads for future sales.
Meet industry experts and influencers: Network with thought leaders, learn from their experiences, and forge valuable partnerships that can boost your brand's visibility and expertise.
Find new suppliers and vendors: Meet potential partners for product sourcing, logistics, marketing, and other essential business functions.
Learning and Development:
...
2024-02-1708 minThe Ecommerce UptickHow to Improve Your Conversion Rate by using 1 Powerful Exercise | Ep. 45Think of your clients as cars with a limited tank of gas.. once its empty they leave
reduce the amount of effort to keep browsing.
images over copy
scanable sections over walls of texts
minimal amount of scrolling
minimal amount of processing any type of info
do not give customers any types of dilemmas
Spike dopimine levels, is like refueling the tank
customers are like water, they...
2024-02-1607 minThe Ecommerce UptickSaaS Vlog #5 - Building The Best A/B testing Software Ourselves | Ep. 44want to get in touch with me?
https://beacons.ai/daniel.chabert
A/B testing software... how to be better
allowing people to test multiple tests at once
make it easy to use but also give everything pros would want
It has to be so good its our own number 1 choice
we need to partner with tons of CRO agencies + ecom brands to develop new features
we need...
2024-02-1508 minThe Ecommerce UptickHow to use Competitor Review Analysis to Boost Your Conversion Rate | Ep. 43want to get in touch with me?
https://beacons.ai/daniel.chabert
Tools mentions in this episode:
Funnelytics.io
Browse AI
OpenAI - Chat GPT
Noticable ( Chat GPT plugin)
Upwork/Fiverr
2024-02-1411 minThe Ecommerce UptickFeedback Looping - My Favorite Method for Finding new winning A/B tests | Ep. 42want to get in touch with me?
https://beacons.ai/daniel.chabert
2024-02-1309 minThe Ecommerce UptickHow to use Visualization of the Customer Journey to Find Winning Tests | Ep. 41want to get in touch with me?
https://beacons.ai/daniel.chabert
2024-02-0906 minThe Ecommerce UptickHow to Find the right CRO A/B testing software for your brand | Ep. 39want to get in touch with me?
https://beacons.ai/daniel.chabert
Notes from today:
Integration med GA4 (import af events)
Integration med heatmap/session recordings
World Class Support.
Support for your CMS
Budget
Type af tests
2024-02-0706 minThe Ecommerce UptickThe 9 Biggest Mistakes Ecom Brands make when A/B testing | Ep. 38want to get in touch with me?
https://beacons.ai/daniel.chabert
Not testing based on the highest traffic pages
Not viewing the entire funnel holistically
not looking at the ads and messaging
not considering the copy and messaging in the email marketing flow
not testing different apps
not doing pricing tests and free shipping threshold tests
not focusing enough on AOV based tests
not...
2024-02-0611 minThe Ecommerce UptickAgency Vlog #3 - How I Plan to Scale my Agency | Ep. 40want to get in touch with me?
https://beacons.ai/daniel.chabert
Create more demand than supply - book by daniel priesley
Focus on amazing results, and let worth of mouth do its thing
Create more content and better stuff than anyone else, publish and amplfy with ads
Realize that agency and service is about trust, and that people have to spend +8 hours with you to buy from you
Become a Software-driven agen...
2024-02-0509 minThe Ecommerce Uptick10 Ways to Boost Your Conversion Rate by Fixing Your Navigation | Ep. 37want to get in touch with me?
https://beacons.ai/daniel.chabert
Mobile 1st. test your navigation on mobile. this is often the bottleneck.
menu on the left, cart on the right.. (write menu and cart" under the icons
search is often best if exposed and stickie.. go to my1styears.com if you want to see how we implemented this for a client
add in dynamic text in your search bar based on top categories
add in t...
2024-02-0509 minThe Ecommerce Uptick9 Areas of AI that actually drive value for Ecom in 2024 | Ep. 36want to get in touch with me?
https://beacons.ai/daniel.chabert
Personalized Recommendations - upsells and cross-sells - PDP, homepage, navigation, cart, checkout
financial health of your business - PROFITERO
Customer support - chatbots, customer service statistics
Inventory Management:
"Fraud Detection and Prevention:
"
Customer Segmentation:
Social Media Listening and Engagement:
Customer chur...
2024-02-0412 minThe Ecommerce Uptick(PF Agency Vlog) - The 9 Things we are Implementing Now to Keep our Clients Longer | Ep. 35want to get in touch with me?
https://beacons.ai/daniel.chabert
Hiring everyone single person in-house - no partners
Building a software that fixes a huge bottleneck for us - (lack of data in GA4 and limited testing options in convert)
building a custom client happinesss algo, based on ROI, feedback from client and other parameters
launching additional services - ads, email etc.
hiring more specialists to make us cutting edge in all areas - data...
2024-02-0309 minThe Ecommerce UptickSaaS Vlog #4 - Why You Should Consider Building SaaS as a Complimentary Service | Ep. 34want to get in touch with me?
https://beacons.ai/daniel.chabert
Build something that makes your company unique and stand out from the crowd. Ultimately improve loyalty and attacticeness
Cashflow is not an issue.. not having to raise money or stress out completely about launch
You have a team of capable people ready to help you
mentor, coaching and paying for expertise is not an issue.
nothing is forced, you have time...
2024-02-0208 minThe Ecommerce Uptick10 Improvements For Category Pages That Will Sky Rocket Your Conversion Rate | Ep. 33want to get in touch with me?
https://beacons.ai/daniel.chabert
above the fold... products, less text
consider adding some of your USPS as a space devider every 4-or 6 products
allow customers to scroll images on each product
add in similar categories at the top of the page.
stickie filters, that can be removed with 1 click
mostt commonly used filters
Pre-sort by best-selling but use AI to unde...
2024-02-0111 minThe Ecommerce Uptick10 Ways to Double your Revenue as a 7-Figure Ecom Brand | Ep. 32want to get in touch with me?
https://beacons.ai/daniel.chabert
Ad channel diversification.
tiktok, google, meta, pinterest, taboola, affiliate marketing.
CPA affiliates - Squaredance
Influencer marketing campaigns - whitelisting.
Avatar omnichannel research...
where do they spend their time? physically, online
what activities do they like, what do they eat, what social events do they like
make sure to be present in all areas
gyms, outdoor, soci...
2024-01-3116 minThe Ecommerce Uptick(Ecom) How to Hire The Best People Using a Data-Driven Approach | Ep 31In this episode we go over how you can scale your hiring and find the best people in the world using a a data-driven approach.
want to get in touch with me?
https://beacons.ai/daniel.chabert
2024-01-3012 minThe Ecommerce Uptick(Ecom) how to successfully launch your brand in new marketsthe 10 things you need to do if you want to be successful in any new markets you are launching in.
These are areas we advice our clients on all the time.
Want to get in touch?
https://purplefire.io/
2024-01-2914 minThe Ecommerce Uptick(Ecom) 10 best ways to retain your employees as you scale your brandThese 10 methods will make your employees happy and stay with you for longer.. I personally used them to scale all my biggest businesses but it took me years to value them like it do today.
If you want to get in touch with me. reach out here
daniel@purplefire.io
2024-01-2813 minThe Ecommerce Uptick(Ecom) How make the best products in the world by benchmarkingthis method is tried and tested and is key to scaling any ecommerce because it gives you a product range that people love.. That is how you create word of mouth...
want to work together?
https://purplefire.io/
2024-01-2607 minThe Ecommerce UptickSaaS Vlog #3 - Product or Marketing Lead? How we plan to scale our SaaSIn this video i lay out how we plan to scale our SaaS gosupersonic.ai
if you want to know more, you can sign up here
https://gosupersonic.ai/
https://purplefire.io/
2024-01-2512 minThe Ecommerce UptickHow we retain our agency clients for years and how to find the perfect agencyIn this episode i go over the 10 biggest reasons why clients stay with us for years. Bring this list with you and ask the agency you are hiring about how they deal with these areas.
If they can't give you examples then they are probably not a good fit.
want to get in touch with me?
https://purplefire.io/
2024-01-2416 min
Save the Last PodEp. 20 - Mean Girls (2024)She doesn’t even go here! Who, you ask? Lindsay Lohan, Rachel McAdams, Lacey Chabert, Amanda Seyfried – none of them go here anymore. It’s a new generation, baby, and this ain’t your Mommy’s Mean Girls. This week on Save the Last Pod, your favorite two person clique discuss the book, turned movie, turned broadway play, turned musical movie, Mean Girls (2024). Get in loser. Are you on the Renee Rocket? In this episode, Amy & Dan talk threeway calling, E.L.F. Cosmetics and Broadway musicals. Pencils down, earbuds in! Grab a Kalteen bar and pop a t...
2024-01-241h 31The Ecommerce Uptick(Ecom) How to get the Best out of Your Factories When Scaling Your BrandIn this video i lay out all the lessons i have had over the last 10 years when scaling ecom brands.
Want more of this? check me out here:
https://purplefire.io/#podcast
2024-01-2316 minThe Ecommerce Uptick(Ecom) How To Increase Conversion Rate For High AOV brands (+$1000)If this video helped you in any way, please rate this podcast wherever you are consuming it!
want more? get in touch here:
https://purplefire.io/
https://purplefire.io/#podcast
2024-01-2213 minThe Ecommerce Uptick(Ecom) How to ensure that every product launch is a massive successFinally you want to prototype and test your products. This is something that is often overlooked. Sure you may try it on or your product developer may say it is “fine” after trying it, but this is not enough.
This is the process I followed that works every time.
First tests and prototypes are done directly with the factory. Sometimes you can visit the factories and go over multiple tests during a week. If this is not possible, keep testing until you are 100% happy by giving specific instructions to the factory every time you try the...
2024-01-2106 minThe Ecommerce UptickPurpleFire Vlog - Transitioning in-house & building the Ultimate AgencyIn this video i go through the exciting challenges of going fully in-house in the Agency and building the agency i wish i had access to when i was running my own ecom brands.
2024-01-2004 minThe Ecommerce Uptick(Ecom) How to be data-driven With Your Product DevelopmentThe biggest mistake I see is launching based on subjective opinions only. Employees, CMOs or designers have their opinion about what could work.
Most of the time there is no data behind it.
I made a huge mistake myself when I ran Rockay. I had some of the best running socks in the world (all top magazines praised them) and I had a romantic idea about what I should launch next - apparel.I could have used data to drive this decision but I guess you learn with every mistake.
Start off...
2024-01-1909 minThe Ecommerce UptickSaaS Vlog #2: Going Live Soon & Launch AnxietyIn this episode i go over what i am working on right now for my software "Supersonic" and the future plans to build our this SaaS app.
Here is the software if you want to see more
https://gosupersonic.ai/
2024-01-1709 min
LongPlayCastIcónica - Chicas Pesadas - LongPlayCast#206En este episodio del podcast hablamos de la película Chicas Pesadas (Mean Girls) dirigida por Mark Waters, guion escrito por Tina Fey, adaptación del libro Queen Bees and Wannabes de Rosalind Wiseman.
Protagonizada por Lindsay Lohan como Cady Heron, con Rachel McAdams como la icónica Regina George, Tina Fey como Sharon Norbury, Amanda Seyfried como Karen Smith, Lacey Chabert como Gretchen Wieners, Jonathan Bennett como Aaron Samuels, Lizzy Caplan como Janis Ian, Daniel Franzese como Damien, Amy Poehler como la Mamá George, Tim Meadows como el Director Ron Duvall, Rajiv Surendra como Kevin Gnapoor, Dieg...
2024-01-151h 03The Ecommerce UptickHow to Improve Conversion Rate on Collection/Category Pages1. Sorting.
Sorting out of the box is terrible.. you need to get an AI engine to run your sorting.
by default you wanna go with best sellrs,
but there is so much more to it.
each category is unique and has things to consider.
make sure you use short data ranges when sorting on best selling as you dont to sell bathing suits cus thats your best seller for the year when you are in deceember... keep the best seller data range 2-4 weeks.
2023-11-3014 minThe Ecommerce UptickSaaS Vlog #1 Announcing our new software tool and the plan aheadReally excited to launch our new tool even though it is a totally new area for us. This will be the first of many episodes where i talk about the specifics of the tool and how we are going to build it.
the tool is going to be the ultimate companion for any serious ecom brands out there!
Check it out on gosupersonic.ai
2023-11-2307 minThe Ecommerce UptickHow to Raise Your AOV using an "Offer/Discount Ladder"How to raise your AOV using an "offer ladder"
Ok so lets talk about your to raise you average order value. This is often much easier than raising the conversion rate. Lets face it, if a client has decided to buy, then increasing the basket size is a smaller commitment than deciding whether to buy or not at all...
so the best way to do this, (according to our AB tests) is through the cart.
The cart has become so important on mobile and today you got tons of tools...
2023-11-2306 minThe Ecommerce Uptick10 Reasons Why You Should add Phone Support to your Ecom Brand10 Reasons Why You Should add Phone Support to your Ecom Brand
1. Build trust and improve your conversion rate by adding it above the fold.
2. Convert declined sales to purchases (purchases where the card declined or they abandoned checkout)
3. 10x the quality of your customer experience - enable reaal time problem resolution.
4. build meaningful and emotional connections with your customers
5. Product feedback: Ask people straight up what they like or dislike
2023-10-2413 min
E! NewsMean Girls Reunion? Daniel Radcliffe Talks Being A Dad - E! News 10/10/23Lindsay Lohan, Lacey Chabert and Amanda Seyfriend are spotted working on a project together. Daniel Radcliffe gets candid about being a father. Plus, we're talking with Matthew McConaughey, Idina Menzel, Miranda Kerr, Jessica Alba and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-10-1021 minThe Ecommerce UptickHow To Reduce Your Order Returns By 30% Before BFCMHow to reduce your order returns by at least 30% before BFCM
1. Track your returns. You need to understand why people return items. Work with a return platform and give people options to pick from such as (size too big, size too small etc), leave one option open called "other" for freeform answers.
You need data on why people are returning items. This way you can change your sizing chart and talk to production if sizes have to be adjusted in the future.
Bonus: you...
2023-10-1016 minThe Ecommerce UptickThe 10 best performing A/B tests of Septemberthe 10 best performing A/B tests of September
1. Return policy in cart + phone number
2. Return policy and 2-3 other key USPS at checkout.
3. Upsells on cart + checkout using Rebuy or aftersell
4. discount ladders on cart (free shipping, freebie, discount %)
5. Adding shipping protection for 3% of order value.
6. asking customers to upgrade to express shipping for cost of shipping + 20%
7. adding split-payment info on...
2023-09-2813 minThe Ecommerce UptickHow a client grew by 600k a month in just 90 days
How my CRO agency took a Pet brand from 167K a month to 800k a month
The brand was:
- Selling mainly in the UK
- Mostly focused on 1 hero product
- Had many UX issues / low conversion rate
- Struggling to get over 200k a month
So we got to work and started with a big audit process.
This is where we get access to their Analytics...
2023-09-0808 minThe Ecommerce UptickThe 3 metrics That Make or Break an Ecommerce Brand
Wake up call for DTC Ecom brands!
Even though you are trending on social media.
The hottest VC is funding you...
You can brag about a 6x+ ROAS
And the best influencer creatives...
You will still fail without
- Knowing your Life time customer value
- Your unit economics (Gross Margin 1, Gross Margin 2 etc)
- Your Cashflow budget
2023-09-0410 minThe Ecommerce Uptick15 Highly Effective Strategies To Double Your AOV Fast
FREE SHIPPING THRESHOLD:
Offer free shipping for orders over a certain amount, which can incentivize customers to add more items to their cart to reach the threshold.
Example: "Get free shipping on orders over $50!"
Bundle products together at a discounted rate, which encourages customers to purchase multiple products at once.
Example: "Buy a shampoo and conditioner bundle for 15% off!"
Use product recommendations to suggest complementary products to customers that they might be interested in adding to their cart.
Example: "Customers who bought this dress also bought these...
2023-08-3118 minThe Ecommerce UptickHow a DTC Ecom Brand should Prepare for Q4 and Black Friday
Plan your sales targets.
This is not as easy as it sounds. You need to look at your historic data if you have it.
Look at what worked and what didn't.
How much inventory did you have?
what promotions did you run?
How much did you spend on advertising?
From there make your new targets. Make them realistic and brief your team on them:
2. Plan your inventory.
You have your sales targets...
2023-08-2923 minThe Ecommerce UptickHow to use "Attentional" Bias to boost Sales in EcommerceAre you familiar with the "Attentional bias" principle?
We tested this for our ecommerce clients recently...
The results surprised us and here is how you can implement it:
So first of all - Attentional Bias is a cognitive bias that influences people's tendency to focus more on certain stimuli or information due to personal interests, emotions, or preferences.
Think about it... if you are a meat lover, you are more likely to notice a big sign from the butcher saying "Ribeyes are 30% off just today"
Here...
2023-08-1710 minThe Ecommerce UptickHow to use "The Framing Effect" to boost CVR for EcomHeard of the Framing Effect? - If not. You should pay attention
We use it all the time to boost conversion rate for ecom brands
Let me give you my favorite 5 ways to test it out yourself 👇🏻
First of all - what is it? The framing effect is a cognitive bias that explains why people's decisions can be influenced by how information is presented to them.
Let me give you an example:
This meat is 20% pure fat.
This meat is 80% lean.
Which one ar...
2023-08-1410 minThe Ecommerce UptickHow to improve your conversion rate by almost 100% on Product PagesSimply by focusing on removing and decluttering information on PDP & Landing pages..
Read below how we did this in a few easy steps.
We came up with this test from going over session recordings inside of @hotjar, and this revealed that visitors were skimming and not taking the time to read the USPs of the product.
Post purchase surveys revealed that clients almost never mentioned the USPs or features displayed on PDP pages.
And for that reason our test Hypothesis became:
Improve buyer motivation by addressing the main product...
2023-08-0905 minThe Ecommerce UptickThe 4 main reasons why most Ecom brands CANNOT scale further...There are 4 main reasons why most Ecom brands CANNOT scale further...
Issues we tackle and help our clients overcome daily
Reason #1: Your ad setup sucks.
Your ad structure is too complicated.
You tend to have:
• Too many campaigns
• Too restrictive targeting
• No stability in your ad performance
Solution:
Let the algo work.
• Broader targeting
• Fewer campaigns
• More sales within a single campaign
Stop worrying about attribution and focus more on your overall marketing percentage o...
2023-08-0713 minThe Ecommerce UptickHow 8-Figure Ecommerce Brands Scale Massively using DataThere is one guaranteed way all 8-figure ecom brands scale their brand.
That 5, 6 & 7-figure Ecom brands usually don’t.
A method that stacks wins on top of wins and allow you to spend $100.000s on ads per month.
They subscribe to the principle of "CAYD"
"Constantly Audit Your Data"
Now you might be thinking... Oh we do that already.
but I'm guessing...
You don't do it consistently in all the ar...
2023-07-3115 minThe Ecommerce UptickEcom Owners: Get comfortable being uncomfortable!You can't build a business if you don't master this.
The road is full of obstacles but we can learn to enjoy it
To be honest with you - I have never been great at this.
I have been a "comfort zone seeker" most of my life.
But finally i learned to embrace the unknown. Even if uncomfortable at first, I know that i will end up regretting not trying a new path.
I find it useful to pause whenever...
2023-07-2604 minThe Ecommerce UptickHow to Work with an Agency Without Getting BurnedFinding a great Agency to work with is hard
You can lose a ton of money if you don't do your research first
These are the 7 questions to ask before you sign the deal👇🏻
1. Ask for references. Ideally you can self-pick from any brand they
advertise as their client on their website. Self-picked references are much better"
2. Ask what an ideal customer is like for them. Ask why this type is ideal
3. Ask th...
2023-07-2612 minThe Ecommerce UptickThe Survey Technique that Drove eCom Sales Up by +150%!Discover the Survey Technique that Drove eCom Sales Up by +150%!
A survey you can deploy in a matter of minutes yourself
Follow and implement this step by step guide👇🏻
We are all familar with the 80/20 principle by now
We are going to use this to our advantage and to boost our conversion rate
Step 1. List your 5 best selling products
Step 2. Setup a product page Friction Score Survey on each of those products
...
2023-07-2610 min
The Ecommerce UptickWhy Most DTC Ecommerce Brands will die In the next 5 years.The Ecommerce brands that survive & florish over the next 5 years have these things in common👇🏻
1. No dependency on 1 ad channel
Meta, Google, Tiktok, Affiliate, SEO, podcasts, and just some of the channels they win on
2. Stopped obsessing about pixels
They look at blended ROAS/marketing percentage combined with LTV, CAC etc.
3. Customer-centric with an obsession to make them brand ambassadors
Not only want them to be happy, they want customers to be their word of mouth
4. Mobile-Only Focus
All efforts go into making the shop work better on mobile on all fronts.
5. Low overhead & and a multicutural team
No need to sit...
2023-07-2518 min
Entrepreneur ConundrumPurpleFire Founder Daniel Chabert Talks About the Pull Strategy to Reaching SuccessDaniel Chabert founded his first companies in the affiliate marketing industry. He had a need for development and sought to find developers that were not only reliable but also knowledgeable and proactive in their mindset.A great deal of the success he has had over the last 10 years is no doubt due to the relationship he has built with his team of developers in a variety of industries such as Ecommerce, NFTs, Blockchain, Content/Affiliate media and many more.This birthed the idea of starting a software development agency that focuses on the values that...
2022-12-1934 min
Portraits Littéraires#4 - Portraits Littéraires - Hyacinthe ChabertPortrait du jour : Hyacinthe Chabert, personnage principal du Colonel Chabert, d'Honoré de Balzac (1832).
2022-02-0604 min
Get New Full Audiobooks in Literature, ClassicsColonel Chabert by Honoré De BalzacPlease visithttps://thebookvoice.com/podcasts/1/audiobook/526342to listen full audiobooks.
Title: Colonel Chabert
Author: Honoré De Balzac
Narrator: Bill Homewood
Format: Unabridged Audiobook
Length: 2 hours 55 minutes
Release date: May 31, 2021
Genres: Classics
Publisher's Summary:
In the brutal Prussian winter of 1807, Emperor Napole?on Bonaparte's Grande Arme?e suffered massive losses to the Russians in the Battle of Eylau. Many thousands died. Young Colonel Chabert falls heroically, his actions having turned the tide of the battle, but he is buried anonymously on the battlefield in a mass grave. Incredibly he is alive but severely injured, and digs himself out. On his eventual r...
2021-05-312h 55
EdeniCultivez votre jardin... punk, rasé ou perma ?La Permaculture ? Concept NewAge pour les urbains en quête de nature ou réalité maraîchère ?
Limité au potager ou véritable paradigme ? Comment vivent les maraicher·es, est-ce applicable partout ? Qu'est-ce que la permaculture et qui l'applique vraiment ...? Et nous en ville on fait comment ?
Lors de cet épisode nous avons reçu deux professionnel·les de marques :
Eric LENOIR, pépiniériste, paysagiste, poète et auteur de l'ouvrage "Petit traité du jardin Punk" aux éd. Terres vivantes, où il nous encourage à nous émanciper des conventions, des idées toutes faites sur le jardin e...
2021-05-271h 01
Dannylize This PodcastGoing Deep with Mysia ChabertWelcome back everyone, in this Episode I sat down with Mysia Chabert the host of the toJunto Podcast, Stand up comedian and all around bad ass to talk like, comedy, relationship and So much more. Don’t forget to follow, like and Subscribe on all podcast platforms. Use the link https://linktr.ee/Dannylizethis for all merch and Social media links. Thank you and enjoy! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm...
2021-01-191h 26
The InnerFight Podcast#610: Building a sustainable sports brand with Daniel Chabert of Rockay RunningRockay is the brainchild of Daniel Chabert, an ultra runner from Copenhagen. While travelling around the world, Daniel saw first-hand the pollution and destruction harming our planet and felt compelled to be part of a movement for change. From this vision Rockay was born. Combining Daniel’s passion for sport and the environment, he decided to produce the best technical Performance Wear on this planet, but with a core aim for Rockay to help give back and protect our planet.
In this show I talk to Daniel about the process to make a sock from waste, the future of sustainable pr...
2020-03-0440 min
Sustainability In Your EarEarth911 Podcast: Rockay Socks Combine Recycled Ocean Plastic With Reduced Water UsageRockay makes socks from ocean plastic with anti-odor characteristics that reduce the need to wash by five to 10 times. It's a remarkable combination of recycling and water-use reduction that can make a big impact on an athlete's environmental impact. Earth911 talks with Daniel Chabert, founder and CEO of Rockay. The company produces organic wool and other socks, but Chabert's addition of recycled ocean plastics has transformed his perspective on sustainability.Rockay's ocean plastics come mostly from discarded fishing nets, which constitute about 70 percent of all the plastic waste in the Earth's waters. The recovered fibers are tough and...
2019-11-1113 min
Mads Singers Management PodcastMSMP 10: Daniel Chabert on Autonomy and EmpowermentEmpowering a team is not rocket science. Profound appreciation and understanding of shared responsibility are the primordial requirements along with trust will entail for productivity to work at a large extent. Not to mention of having a remote set up. In this episode of Mads Singers Management Podcast, we are joined by Daniel Chabert, who shares to us his management philosophy and how he capitalizes on autonomy and camaraderie. Daniel started a business in 2012; he started venturing in affiliate marketing and quickly expanded into building different sites related to affiliate marketing and...
2019-09-1127 min
Roast Chestnuts8: Pride, Prejudice, and Mistletoe (2018) with Valerie LoftusWriter Valerie Loftus joins Alan and Jeanne to talk about Pride, Prejudice, and Mistletoe, a 2018 Hallmark movie starring the Queen of Christmas, Lacey Chabert. It's not really based on Pride & Prejudice at all. Instead it's a heartwarming tale of an investment expert who goes home for Christmas to help her mother organise a charity event in their huge stately home. Her old debate team nemesis is a chef now and gets brought in to help with the event. Can Lacey run the charity event, and fall in love, AND stave off a hostile takeover from her business...
2018-12-2149 min