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Clinic BoostYour receptionist is leaving the team next Tuesday. What now?Your old receptionist would probably teach the new hire their old habits with mistakes.
The best practice is to record videos on all standard operating procedures and put them somewhere where you can share them with your team.
Imagine how many times you have already onboarded someone and how much time you would save if you could share with them one link where they would have all these videos.
For more best practices, join our free facebook group here.2022-11-1105 minClinic BoostPerfect Contact FormAlways drive every patient enquiry to the call first.
But there are still some that do not want to call, or they are not ready yet. To capture those potential patients as well, you need a contact form.
Most forms we see on the clinic's websites are not that good. Usually, name, email, and sometimes phone, which people put the fake phone number. Yeah.
That information you're going to get from that potential patient is going to be weak. And also, you're not proving your quality as a clinic of excellence through the fo...2022-10-1207 min
Clinic BoostOnly 2 Ways To Reach More High-Value PatientsIntroductionDear clinic owner/manager,Thank you for reading this. I know our time is valuable and I will do my very best to earn your trust by getting straight to the point.So, the purpose of this blog post is to share with you in less than 5 minutes with 5 simple images, exactly what you can be doing right now as a clinic to reach more new and high-value patients.Think of it as getting an "MBA in Clinic Marketing" and explain it in such a way that even a 12-year-old...2022-02-0305 minClinic BoostThe ultimate self-managing clinic system - Quarterly reviewDo you remember the last "great idea" that you tried to implement in your clinic?How did it turn out? Take a moment to think right now about the last "big improvement" that you thought about but never managed to implement.What happened there? Well, if you're like most clinic owners, this "great idea" slowly suffocated. In-between patients, team motivation issues, technical, legal or other competing priorities in your medical practice and life outside of the clinic, your "great idea" then quietly took a bow and disappeared without anyone noticing, not even you.2022-01-2012 minClinic BoostYou do not rise to the level of your goals. You fall to the level of your systems.(That's a quote by James Clear from a great book Atomic Habits.)When I talk to clinics they usually belong to one of these 3 groups:1. FreestyleThey have vague goals. Just doing day to day work, hoping things will get better in the future.2. Goal orientedThis is much better, these types of clinics do have exact goals based on facts, but they are struggling to achieve them.3. Systems orientedThis is the way. These are the clinics that not only have goals but also put systems in...2021-10-0809 minClinic BoostForget CRMWhen you are tracking your patient journey numbers (such as messages, calls, consults...etc) don't rely on the automatic log of activities in your CRM.Make your admin team log it manually as well. It helps them to:- be accountable- perform better- know how they are standing in real time instead of end of the dayTry it and see your new patient numbers rise.2021-08-1907 minClinic Boost5 ways of attracting top talent to your clinicHere we explain how we look at hiring and how it closely mirrors the patient journey.Messages - receiving lot's of CV's into your inboxCalls - discovering if they are potential fit for your clinicConsults = Interviews - here's where you'll make an offerTreat = Job - here's where they start working for you and you start monitoring their performanceRecommend - having your new hire recommend your clinic to their friends and ex-colleagues2021-06-2507 minClinic BoostHow does a patient experience your clinic?A good thought excersise is to simply a pick a patient who visited your clinic today and think about how they experienced your patient journey.Does it match how you want it to be for the majority of your patients?Let's say potential patient decided to write you a message.- Have you engaged them in conversation or just send them big templated response?- How quickly have you responded?Then you call with them.- Are you listening or talking too much? (80% of talking should be done by potential...2021-06-2309 minClinic BoostWhy are clinic owners/managers so reactive?Here's a brief summary:Importance of being proactive vs reactive, by taking 5m a day to look at:the way your calendar is and the way you want it to becomethe way your numbers are and the way you want them to becomeReactive clinic owner/manager will never find the time to make changes to grow.2021-06-1812 minClinic BoostClinic marketing is like a game. How do you win?If you don't roll the dice at all (i.e. do marketing) you will loose.There are 6 results you can get, when you roll (i.e. do marketing).You might think that the goal is to only roll the highest possible result.But the ones who win are the ones who roll the most.2021-06-1705 minClinic Boost4 types of marketing for your clinic you never thought aboutMarketing to:1. new potential patients2. existing patients3. new potential team members4. existing team members2021-06-1604 minClinic Boost5 tips on how to increase the price of your treatmentsApart from making more profit, obviously. The main goal of increasing pricing is to provide a better service to your patients and have less stress in the clinic.More patients doesn't always equal more profit.Don't price based on competitionLook at how much profit you want and reverse engineer back to get the final priceFocus on high-profit treatmentsFast: tell everyone about the price increaseSlow: only new patients have higher prices2021-06-1506 minClinic Boost3 things every new receptionist should do (and old ones too:)1. Daily reporting- how many calls?- how many messages? - what are the results?2. Objections diaryEvery time someone doesn't book consult, write the reason down. You will soon find out there only couple variations of objections that you need to overcome.3. Story bankFacts about the product are hard to remember for potential patients but they will always remember stories. Collect stories for every feature/benefit of your service. Find nice parallels. Make them unique to your clinic.2021-06-1406 minClinic BoostDon't reveal price on the phoneCommon mistake that we see many clinics do is revealing the price of the treatment too early.Sometimes they say it straight in the first message and sometimes on the call.It's important to realize you're making it way harder for yourself, if you reveal the price too early.Why?According to Way of the wolf by Jordan Belfort (excellent book) there is an equation constantly going on in the head of your potential patient - is the value I'll receive more than the money I'll pay for it? This is...2021-06-1105 minClinic Boost3 reasons why your admin team is not doing as well as they couldDon't know what you want (communication)Don't know how to do (training)Don't want to do it (motivation)2021-06-1009 minClinic Boost4 questions for your weekly meetingsLook at your numbers 5m/day and have 15m weekly meetings about the numbers and ask these questions:What was good?What was bad?What did you learn?What will you do differently?2021-06-0908 minClinic Boost3 signs of a top notch clinic1. Wildly Important Goals (WIGs) vs Possibly Important Goals (PIGs)They have specific goals with deadline.2. Pro vs AmateurThey know their exact numbers and can make good decisions because of them.3. AcquisitionTheir main focus is on the patient acquisition system. They do not leave it to chance.2021-06-0806 minClinic BoostScrolling vs SearchingDaniel & Alex discuss difference in marketing to someone who needs a treatment vs someone who wants it.2021-06-0404 minClinic BoostWho's picking up your phone when you are closed?Just increasing your availability can sometimes grow your business much more effectively than doing paid ads.2021-06-0306 minClinic BoostWhere to focus your marketing resourcesDaniel & Alex discuss where to focus your marketing resources. How to identify "hot spots" that are producing you disproportionate results.2021-06-0205 minClinic BoostDo you market to your existing patients and employees?Daniel & Alex discuss the importance and benefits of marketing not only to cold audience but also to your existing patients and employees.2021-05-3106 minClinic BoostDon't waitDaniel & Alex discuss how imperative is to always take action even during pandemic.2021-05-2702 minClinic BoostRecipe for your clinicWhat is a system? How many things you should improve at once? To find out answers to these questions, listen to this episode.2021-05-2602 minClinic BoostSystemsDaniel & Alex discuss the importance of systems to get results in a medical practice.2021-05-2507 minClinic BoostImportance of presenting 2 treatment plansDaniel & Alex discuss steps that needs to happen before you have a consultation for a higher level treatment and what needs to happen on that consultation to convince them to go for it.2021-05-2006 minClinic BoostIf you are not willing to invest in your clinic, don't expect patient to invest in youDaniel & Alex talk about the importance of believing in the value of the treatment you provide before trying to convince patients of that value.2021-05-2002 minClinic BoostYour clinic story sellsDaniel & Alex discuss how important is to have a unique story about your clinic that helps your patients to talk about you more.2021-05-2004 minClinic BoostTaking time out to check your progressDaniel & Alex discuss the struggles of patient managers that constantly put down fires. And how important is to stop for a while and check whether we are progressing towards our goals. The clinic boost method was designed to help you do this everyday.2021-05-2004 minClinic BoostThe fear of letting goDaniel & Alex discuss that if you want to scale your clinic you have to be willing to let go some of your duties. If you don't let go, you cannot grow.2021-05-1907 minClinic BoostHelping your new team member to understand your patient journeyDaniel & Alex giving overview of the Clinic Boost Method and how to explain it to a new team member, as well as the dangers of relying on one source of new patients.2021-05-1809 minClinic BoostThe importance of looking at your numbers weeklyDaniel & Alex discuss how they look at the data of their clients on a weekly basis to improve their numbers.2021-05-1704 minClinic BoostWhy and what to trackDaniel & Alex explain why the tracking of your numbers is so important and also what are the key metrics to look out for.2021-05-1404 minClinic Boost7 things you must have when you hire a new team memberDaniel & Alex discuss 7 essential things you should give to all your new hires to ensure smooth transition into their new position.2021-05-1305 minClinic Boost3 quick fixes to improve your clinic website right nowDaniel & Alex share 3 best practices that you can do to reach more patients through your website right now.2021-05-1105 minClinic BoostFollow ups and when to do themDaniel & Alex discuss when is the best time to follow up on your potential patients (even during pandemic). Spoiler alert: It's now.2021-05-1003 minClinic BoostReferral box tacticJoin Daniel & Alex as they share a unique way of getting more patients referring to your clinic.2021-05-0705 minClinic BoostBuilding the case studyDaniel & Alex discuss the only 2 ways of reaching new or high-value patients.2021-05-0603 minClinic BoostHow Clinic Boost came to beHere Daniel and Alex talk about how they came about the idea of Clinic Boost Method.2021-05-0504 minClinic BoostOur first episode!Welcome to our first ever attempt at podcasting:)2021-05-0404 min