Shows
2022-08-2800 min
eCommerce Email Podcast (MailerSkills)Censorship, Black Friday and Nov updatesLots changing in the digital world, just giving some updates... some tips on email leadership and some upcoming news.
2020-11-1010 mineCommerce Email Podcast (MailerSkills)Recessions, Joint Ventures and Revenue Share Deals for CopywritersThis might be a controversial episode, but in this I explain the golden goose many copywriters salivate over that isn't what it seems, how to avoid bad deals and how to manage the good ones for profit and success. Should you do a joint venture or rev share deal? Listen in and find out.
2020-03-2607 mineCommerce Email Podcast (MailerSkills)Repurposing Emails to Save Labor - Things to avoid, best practices and more
2020-03-2410 mineCommerce Email Podcast (MailerSkills)eCommerce Email Marketing in a COVID-19 Corona Virus Strategy & MindsetThings are shifting rapidly. We're seeing some challenges and amazing opportunities. Let's take this time to discuss how to stay strong, what you can do as an agency, a business etc. It's time to manage our mindset, look for opportunities and above else, keep mailing. In this podcast I discuss one important reason why we must keep mailing and stay positive.
2020-03-2016 min2018-12-0317 mineCommerce Email Podcast (MailerSkills)Interview: Email Expert Vanessa CabreraVanessa is the author of The Email Empire and in this call, I dig into how she got into her line of work, success stories, struggles and some of the methods and approaches she uses for Email Marketing.
2017-09-2229 mineCommerce Email Podcast (MailerSkills)Interview: Drew Bay of Captain Copy servicesDrew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales. He has a real passion for getting under the skin of your ideal prospect and selling them… especially via direct mail and print, but also online…When he’s not creating new sales angles and writing persuasive copy to increase conversions, he’s learning the tricks of the trade in raising a newborn girlIn this episode:- How to get people's attention- How to persuade people- How email compares to direc...
2017-03-2853 mineCommerce Email Podcast (MailerSkills)Email Subject Secrets - A candid case study and revealI thought I'd take a quick moment to peak into some cold emails being sent out, discuss subjects that work, re-engagement subject lines and stuff that it takes to get higher open rates.I also discuss the impact relationship has on email open rates.
2017-03-1408 mineCommerce Email Podcast (MailerSkills)Interview: Kevin Polley of ARP Reach Email SoftwareOn today’s show we have Kevin Polley - Founder of the marketing firm Mutual Advantage in the UK and owner of the software ARP Reach. Also the CEO and founder of Wordpress webhost called TheHostingShop.co.uk.Now, ARP Reach is a piece of software you can install on your own web host for sending email, setting up autoresponders etc. It can be installed on a smaller web host or in the Amazon cloud, or on a custom server and allows you to manage your OWN reputation and your OWN marketing without the heavy hand of...
2017-03-031h 00eCommerce Email Podcast (MailerSkills)Interview: Adrian Savage on Infusionsoft DeliverabilityAdrian Savage, founder and creator of WeDeliver.email shares his amazing story of creating a slightly controversial and edgy solution to a regularly whispered out problem. Inboxing with Infusionsoft! We talk large lists, results and... even if you're NOT on Infusionsoft, we talk tools and strategies to reaching inboxes, testing your authentication and more in this VERY candid interview.
2017-01-1852 min
eCommerce Email Podcast (MailerSkills)Advanced: Avoid the spam folder and hit the inbox!Your system side - List hygiene• Responding instantly to unsubs• Optin confirmation strategy• Removing or suppressing the unengaged• Removing hard bounces immediately• Removing soft bounces after the 3rd bounce • Master suppression list - Engagement monitoring- DKIM and SPF- Properly formatted HTML- Careful wording selection (spam assassin)- Equal image to text ratio- Monitoring abuse@ and postmaster@ addresses- Volume and consistency- Obey the law (can spam act)Off your system factors- Blacklists- Accreditation programs- ISP...
2016-05-0612 mineCommerce Email Podcast (MailerSkills)The ultimate story formula, and how to use it!Last episode: we talked about affiliate marketing, and how to not annoy your subscribers...Introduction:Special guest… Trainer, fitness coach and nutritionist, Neerjie… She’s also a distributor of some top notch meal replacements and she has an earth shattering story we’ll get to near the end of the show, so stick around!Current episode: Ultimate StoryWhy…From camp fires to office cubicles, stories (the juicier, more authentic, ugly and raw and truer the better) transfer better than anything….They’re a part of the human experience and we visualize them and remem...
2016-04-1914 mineCommerce Email Podcast (MailerSkills)How to destroy relationships (with affiliate emails)What they areEmails that promote someone else’s products or services for a commissionWhy do themContestsRelationshipsTemporary cashWhy they destroy relationshipsHow to do it the right way… Write it yourselfUse the PAS (Problem, Agitate Solve) and recommendation approachBe honest, it’s an affiliate programSegment your list, people who click the 1st email…
2016-04-1410 mineCommerce Email Podcast (MailerSkills)Find a starving market (how to do your research)This podcast is sponsored by FunnelTracker, if you’ve got a webinar, email system, landing page system and website all using different software, and you want a 1 screen dashboard, check it out.Today’s topic:First, what’s a STARVING market… A group of people searching for a solution to a problem and not finding any relevant solution/results. Why should we care?Fact is, you can have any advantage you want…But if people aren’t actively hunting, worrying, stressing about this thing...Ok so first, how do we find peop...
2016-04-0711 min
eCommerce Email Podcast (MailerSkills)Proven fast ways to grow your email listAs a guy who's helped people grow email lists to over 400,000... I can truly speak to the shift I've seen in the last 8 years of what works and what doesn't. Whether you're a newbie or an expert, there's something here in this podcast that will shake your current knowledge and methods of lead generation and list building.Episode outline:First, for newbies let’s briefly set this up. What’s a newsletterWhat’s an opt-in boxHow do they work?- What’s not working very well anymore (that used to)
2016-03-2813 mineCommerce Email Podcast (MailerSkills)Myths and secrets of powerful subject linesWhat should your subject line say? Is the subject line the ONLY thing that controls massive open rates? If you want some secret tools, insider tips of when to send email and how to get more eyeballs on your content, don't miss this short and info packed episode of Email Expert Podcast!
2016-03-2608 mineCommerce Email Podcast (MailerSkills)What teachers hate doing that marketers loveNeed more people ordering your product, visiting your webinars or opening your emails? Perhaps what you're missing is this one key ingredient. Teachers just love to give you a complete lesson, but.. In this thought provoking teaching, Daniel Deyette explains why you might want to leave people unsatisfied on purpose! Fact is consumers will love you for it... Want to know why? Tune in!
2016-03-2505 min
Affiliate Marketing PodcastFormer Podcast Hater Hijacks the Affiliate BuzzLast Month Media Buyer, Copywriter and Email Marketing Relationship Guy Daniel Deyette Hated Podcasts, but This Week He Hijacks the Affiliate Buzz. Daniel asks question from a listener perspective on how the Affiliate Buzz radio series came to be with host James Martell.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2015-01-0855 min
Email Marketing PodcastEpisode #22 – Daniel Deyette on How To Beat Gmail’s Promotions Tab (and other email deliverability “hacks”)
Would you like to bump your open rates, beat the new "Promotions" tab feature in Gmail and protect your downside when it comes to email?
Meet Dan Deyette.
Dan Deyette is an email deliverability expert.
He has a very unique skill that can be summed up very easily: Dan knows how to make the emails you send actually [...]
2013-10-0835 min