Shows
Business Growth On PurposeCrafting Your Growth Vision with Daniella Genas || Ep 416Our guest today is Daniella Genas of She’s The Boss International. Daniella works with entrepreneurs and owners looking to get to the next level. In today's episode, we will talk about the need for a practical vision and implementation steps to move you, the owner, from being the hub of every wheel in your company to being the leader of your company.
Daniella helps SMEs to transform their businesses. She has used her techniques, experience, and training to generate significant results among the companies she has worked with. Key metrics include increased turnover and profits, increased staff...2024-12-2427 minBusiness Growth On Purpose20 Marketing Questions Every Business Owner Should Ask - Part 3 with Jose Palomino || Ep 415Ready for another installment of our 20 Questions - Marketing Edition? This week, we are dipping our toes in the world of marketing tech, discussing platforms and strategies that many business owners struggle to grasp. From webinars to automation to data analysis, Jose is here to help break it down for you.
This week, Jose will cover:
What are the best practices for creating and promoting B2B webinars or events?
How can I improve my B2B branding and messaging to stand out?
What role does marketing automation play in B2B marketing, and how can...2024-12-1929 minBusiness Growth On PurposeBusiness Life is Part of Life with Jacob Baadsgaard || Ep 414Our guest today is Jacob Baadsgaard CEO and founder of Disruptive Advertising. In this episode, we will discuss the owner's role in a growing business, and how to maximize success in both business and personal life.
Jake is an entrepreneur at heart. He is a person who prioritizes relationships and enjoys learning from other people's life experiences. Jake actively works towards creating an environment where everyone feels seen, heard, and challenged to take the next big step on their life journey.
Check out Jacob's website after listening to today's episode.
2024-12-1725 minBusiness Growth On Purpose20 Marketing Questions Every Business Owner Should Ask - Part 2 with Jose Palomino || Ep 413Jose is back with Part 2 of our series 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. In this second session, Jose covers questions 6-10 from our master list.
In this episode, we cover:
How can I utilize social media effectively for B2B marketing?
What are the key metrics I should be tracking to measure marketing ROI?
How can I create a successful email marketing campaign for B2B clients?
What is account-based marketing (ABM) and should I consider it for my B2B business?
...2024-12-1235 minBusiness Growth On PurposePowerful Proposal Techniques with Jim Rogers || Ep 412Our guest today is Jim Rogers of Unbridled Revenue. Today we will discuss proposal techniques and Jim is an expert at crafting proposals that win. So get your pen and paper ready as we dive in!
Jim Rogers is the author of two books for the architecture and engineering industry. His latest is Becoming a Seller-Doer: Succeed at Business Development and Take Command of Your Career.
Civil engineering and architecture firms hire Jim to help them activate their seller-doers: their billable professionals who must engage in marketing and sales to help grow the company.
He is...2024-12-1027 minBusiness Growth On Purpose20 Marketing Questions Every Business Owner Should Ask - Part 1 with Jose Palomino || Ep 411Welcome to our new series, 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. If your sales and marketing have been stalled, it's time to break through with these 20 questions.
In this episode, we cover the first five questions:
What are the most effective B2B marketing strategies for my industry?
How can I generate more leads for my B2B business?
What is the best way to target and reach my ideal B2B audience?
How can I improve my B2B website's performance and...2024-12-0528 minBusiness Growth On PurposeYes, Everything Has Changed with Joe Apfelbaum || Ep 410The only constant is change, but the last few years have accelerated that change in a huge way. Businesses still have the same needs – growth being a critical one – but the methods have changed.
Our guest today is Joe Apfelbaum of Ajax Union. Joe is an expert on B2B marketing, but in particular, the proper and best use of LinkedIn, especially the advanced platform of LinkedIn to help sales professionals grow. In this episode, we will discuss what's happening in B2B marketing, what has changed, and what to expect in the future.
Joe Apfelbaum...2024-12-0324 minBusiness Growth On PurposeMoving Off the Revenue Plateau – Special Episode || Ep 409Today, we have a special episode featuring Jose's recent appearance on the Marketing the Invisible Podcast with Leadsology hosted by Tom Poland. If you've been frustrated, or stuck on a revenue plateau, this episode is for you!
2024-11-2810 minBusiness Growth On PurposeMastering the Art of Prioritization with Greg Martin || Ep 408Our guest today is Greg Martin. Greg spends time thinking about what business owners get out of owning and operating their businesses beyond the money. In today's episode, we will talk about Greg's story and his business adventures.
Greg is part of the founding team at Origin Merchant Partners, a boutique investment bank focused on mergers & and acquisitions and working with entrepreneurs of all kinds every day. He previously founded and operated a restaurant, catering, and food e-commerce business which he has since exited. In addition, he is the host of the Lifetime at Work Podcast, all abo...2024-11-2624 minBusiness Growth On PurposeThe Power of Clarity with Joanna Chanis || Ep 407In today's episode, we welcome Joanna Chanis. Joanna works with owners and leaders in a variety of industries, helping them find the clarity and focus they need to drive new growth.
Joanna Chanis, a professional mentor, catapults entrepreneurs and large-scale companies into a more productive and successful business life. With a 12-year corporate executive background running large teams and closing big deals, Joanna understands the pressure of hitting a target number. That’s why she created the Mindset Mentor Method, a manifestation-heavy process to help companies and entrepreneurs gain clarity and hyper-awareness of their goals. The key are...2024-11-2123 minBusiness Growth On PurposeWhy Branding Isn't Just for Big Companies with Marin Davis || Ep 406Our guest today is Marin Davis of Local Collaborative. Marin is a brand and marketing specialist. In today's episode, we will focus on the power of branding and what branding means for smaller, owner-led businesses.
Marin Davis is the Founder of Local Collaborative, a branding and marketing agency that helps small businesses succeed by using simple, creative approaches and strong communication strategies. Marin and her team work closely with businesses to create a memorable brand that people will love. Once you're done listening to today's episode, make sure to check out Marin's website to discover effective marketing and br...2024-11-1923 minBusiness Growth On PurposeOWNER INTERVIEW - International Trade and Business Building with Scott Hoffman || Ep 405Our guest today is Scott Hoffman CEO and founder of JADE International. Today, we will discuss international business and the need for thinking through how to expand your business and add people.
JADE provides global freight and logistics services, as well as customs brokerage services, to its clients. They help their clients expand their businesses and cater to their suppliers and customers worldwide.
Once you've finished listening to today's episode, be sure to check out Scott's website. It's packed with useful resources for both importers and exporters, as well as helpful content to support international growt...2024-11-1425 minBusiness Growth On PurposeSelling the Way Buyers Want to Buy with Samantha Stone || Ep 404You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow.
Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale.
If you sell and market in an arena that involves a lot of different people, time, and proof points, you do not want to miss this episode!
We are going to discuss an approach that engages buyers on their terms in ways that make y...2024-11-1222 minBusiness Growth On PurposeLeveraging a Personal Brand to Win More Business with Jevon Wooden || Ep 403Our guest today is Jevon Wooden. Jevon is a powerful consultant on the area of leadership and personal branding. Today, we will discuss how to drive new performanc e to help your organization mature and grow.
Jevon is a dynamic business coach, speaker, author, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, and technology, and helping motivated individuals and businesses achieve their goals.
Jevon's remarkable business growth and personal development ideas have been featured in top publications such as Entrepreneur, Fast Company, Foundr, Forbes, and Verizon.
After listening to toda...2024-11-0721 minBusiness Growth On PurposeSales as a Valuable Service with Lisa Smith || Ep 402Today, we have the pleasure of welcoming our guest, Lisa Smith, who is highly skilled in generating value in sales scenarios. Lisa guides individuals on how to create value in sales situations and conquer any negative thoughts that might hinder sales. During our discussion, we will explore the key aspects that you should keep in mind to steer your sales toward success.
Lisa is an esteemed sales coach and consultant who specializes in assisting female executives and business owners. According to Lisa, genuine transformation in one's career or business comes with a change in mindset about sales. 2024-11-0523 minBusiness Growth On PurposeContracts Matter with Lisa Scott || Ep 401Today we have Lisa Scott as our guest. She is the owner of a company that assists in contract management during stressful scenarios, such as mergers and acquisitions. This topic is significant for individuals who plan to sell their business in the present or near future. We will cover ways to prevent obstacles that may hinder a successful deal conclusion.
Lisa is a dynamic and experienced entrepreneur, business strategist, people developer, and licensed attorney in California. She has a wealth of knowledge in building successful alternative legal services companies, drafting and negotiating contracts, implementing strategies, developing partnerships an...2024-10-3120 minBusiness Growth On PurposeSpecial Feature: Who Needs a Strategy When Orders Are Up 20% with Manufacturing Masters || Ep 400Today's episode features a recent interview hosted by Allison DeFord from Manufacturing Masters.
In this episode, Jose discusses four things that will help you realize you need a strategy even if your orders are up 20% year over year.
Top-line growth (strategically)
Margin (reduce your risk exposure)
EBITA-Net Profitability (staying in control; being proactive)
Valuation (run your business like it's always for sale)
Jose and Allison tackled the challenging question of how business owners can utilize current growth to prepare for potential setbacks in the future.
2024-10-2927 minBusiness Growth On PurposeFailure Is Not an Option with Aneesa Muthana || Ep 399Sometimes, owners can feel on an island when it comes to a sense of urgency. Culture-making is the difference. A healthy culture multiplies your sense of vision and purpose.
And when failure is not an option, you need to have a culture around you that shares your urgency.
Today’s guest is Aneesa Muthana, the CEO of Pioneer Service Inc. Aneesa has seen her company through difficult times and taken it to new heights by building an intentional culture of success, and more importantly, a human culture.
In this episode, we will discuss ma...2024-10-2427 minBusiness Growth On PurposeUsing Your Finances Strategically with Florian Meyer || Ep 398We say it all the time - the weeds of your business limit its growth. As a leader, you need to be able to see beyond the day to day books and make big picture decisions about how to use your money.
Today's guest is Florian Meyer, a fractional CFO of Newhouse Partners. Florian works with companies in mid-market companies in the industrial and manufacturing categories. He will discuss how it's not all about keeping track of the books but making the big-picture decisions that affect the future success of your company.
Florian has been inv...2024-10-2224 minBusiness Growth On PurposeHow to Create an Innovative Strategy with Ross Youngs || Ep 397Innovation is what sets market leaders ahead, but most business owners view it as a luxury. It can feel like your day to day responsibilities are too demanding to focus on innovation.
If you want to succeed, you need to start with an innovative strategy that solves problems for your customers and for you. Our guest today can help you do just that.
Our guest today is Ross Youngs, President of Univenture and Founder and CEO of his most recent venture, Biosorta. Ross is a lifelong inventor and entrepreneur, has had companies on the Inc. 500, has s...2024-10-1728 minBusiness Growth On PurposeDifferentiation is a Choice Owners Need to Make with Sean Kline || Ep 396Our guest today is Sean Kline CEO of Turbotek. In today's episode, Sean will enlighten us on the current state of the economy and its impact on small to mid-sized business owners. Additionally, he will guide us on how to utilize technology to achieve maximum success.
At Turbotek, a Small Business IT Company, Sean is in charge of leading and managing the company. He ensures that all resources are efficiently utilized, providing quality services to customers in a cost-effective manner. Before joining Turbotek, Sean held various positions in notable companies such as RSA, Mercury Interactive (acquired by HP...2024-10-1523 minBusiness Growth On PurposeSuccess Syndrome: The Unexpected Obstacles Faced by Thriving Businesses with Larry Mandelberg || Ep 395Our guest today is Larry Mandelberg of Mandelberg Consulting. Larry collaborates with owners and their leadership team to manage changes effectively. He emphasizes that businesses do not simply die, but rather they commit suicide.
Larry Mandelberg is an experienced entrepreneur who specializes in resolving difficult business challenges. He has established four start-ups, overseen a merger, and executed a successful turnaround.
Despite encountering business failure, he has gained valuable experience from his thirteen businesses.
His consulting practice offers services such as leadership team development, change management, strategic planning, executive coaching, and ethics training to midsi...2024-10-1025 minBusiness Growth On PurposeSimple Video, Powerful Selling with Zach Fragapane || Ep 394Many business owners struggle with promoting themselves effectively and standing out online. One common challenge is communicating their vast knowledge to their audience.
Our guest today, Zach Fragapane from GrowthMatch, will be sharing his process for capturing effective videos to help you build your presence and identity on social media. He'll be discussing how to create more powerful content to increase your reach.
Zach helps businesses build trust with new customers by conducting interviews and creating short but powerful videos and social media posts. With 16 years of experience working with tech startups and service businesses, he...2024-10-0824 minBusiness Growth On PurposeDriving Business Growth through Positioning, Marketing, and Sales with Justin Quinn || Ep 393Today, we have a special guest, Justin Quinn, CEO of Focused On Machining. Justin is an expert in growing businesses in a commodity category and has discovered effective methods to distinguish his business from competitors. In this episode, we will gain valuable insights on positioning, marketing, and sales from Justin.
Justin's professional career started in the Air Force, where he worked as an Aircraft Mechanic for six years. His job involved ensuring the C-17 aircraft was in good condition to fly. He traveled to various locations, including Afghanistan, Iraq, and Antarctica, to serve as a flight mechanic an...2024-10-0325 minBusiness Growth On PurposeBuilding Effective Teams Through Mentorship with Tim Rohrer || Ep 392Today's guest is Tim Rohrer, a sales manager at I Am A-OK, Inc. Tim will share valuable insights on mentorship. Our discussion will focus on how owners and operators of small or midmarket companies can effectively participate in mentorship programs.
Tim J.M. Rohrer is an accomplished sales director who is dedicated to assisting individuals in achieving their career aspirations. He offers guidance and support to salespeople and sales leaders through coaching and mentoring, as well as consulting and training services to sales organizations.
Tim enjoys sharing his stories and is constantly seeking a receptive au...2024-10-0123 minBusiness Growth On PurposeThe Keys to Process Improvement with Paul Vragel || Ep 391Every business owner's dream is a culture where every member of the team is continuously improving. But that is never an accident. It's a culture.
Our guest today is Paul Vragel, Founder of 4aBetterBusiness.
His specialty is helping organizations implement processes where all members of the team are always seeking improvement and he helps create a safe space for that to happen. We will discuss how this is a practical thing that can be done in any size organization; even a two-person company!
Paul Vragel founded 4aBetterBusiness over 25 years ago and has deep exp...2024-09-2628 minBusiness Growth On PurposePatterns of Thinking That Shape Success with Oscar Roche || Ep 390Come for the accent, stay for the insight! Today's guest comes to us from Australia: Oscar Roche of TWI Institute. In today's episode, we will discuss a different way of thinking about getting projects done in organizations.
The dialogue will stretch your thinking and challenge your assumptions about the best ways to really get things done.
Oscar believes passionately that frontline leaders have been ignored for many years and that it is high time to now support their development for businesses to survive and develop. The practical nature of the TWI and Toyota Kata programs makes...2024-09-2426 minBusiness Growth On PurposeCracking the Code for Revenue Growth with Jose Palomino || Ep 389Welcome to a special episode of Business Growth on Purpose from when Jose was a guest on the Conversational Selling Podcast.
Business owners often struggle to connect their strategy, marketing, and sales efforts. Jose is an expert in understanding how opportunities convert into revenue, diagnosing, and removing obstacles preventing the flow of opportunity into revenue.
In this episode, he breaks down the power of systems-minded strategy. With the right strategic vision, problems are solved more efficiently and growth is unlocked.
2024-09-1925 minBusiness Growth On PurposeHow Adversity Creates Opportunities with Robin Osborn || Ep 388Our guest today is Robin Osborn. Robin is an industrial company owner and a coach who works with other owners and leadership teams. She shares practical and actionable insights born in the fire of personal experiences. In today's episode, we will hear these insights and see how it applies to our organizations and our lives.
Robin Osborn is an executive coach and business consultant who was recently given a second chance at life after undergoing emergency surgery to remove a baseball-sized tumor from her brain. Remarkably, the tumor was benign but her recovery was no small feat– it to...2024-09-1723 minBusiness Growth On PurposeCreating a Resilient Business with Lu Phillips || Ep 387One of the hardest challenges business owners face is rebounding from challenges brought about by change. But a good leader knows how to keep themselves and their teams resilient in a fast moving world.
Our guest today is Lu Phillips. Lu is an experienced international business development executive with a strong engineering background. In this episode, we will explore globalization and resilience and how it applies to smaller to mid-sized markets that have to make it in this rough and tumble world that we have been living in over the last two years.
With everything Lu...2024-09-1225 minBusiness Growth On PurposeTurning Followers Into Fans with Social Media with Karlyn Ankrom || Ep 386One of the things that come up when developing a B2B company's strategy is social media. While this is nothing new, it can be challenging to know how to think about and know what's possible. In today's episode, social media expert Karlyn Ankrom will join us to talk about what is possible with social media and the simple approaches you can take that can have potentially big ROIs.
Oh Snap! Social is a digital marketing firm that specializes in social media services, aimed at assisting businesses, organizations, and individual entrepreneurs in crafting engaging content that resonates with t...2024-09-1024 minBusiness Growth On PurposeThe Smarter Manufacturing Business with Darrin Mitchell || Ep 385Our guest today is Darrin Mitchell. Darrin is an experienced and successful manufacturing owner. After exiting his business, he has dedicated himself to helping other owners be successful. So he founded Manufacturing Masters - a program that covers a wide range of topics in five-minute chunks designed for small to mid-sized manufacturers. In this episode, Darrin will share strategic insights for manufacturers and B2B owners.
Darrin is president and founder of Mitchell Industries and Manufacturing Masters, or as he likes to put it: “Netflix for Manufacturers”.
Over the last 20 years, Darrin grew a very successfu...2024-09-0525 minBusiness Growth On PurposeWhat B2B Marketing Can Borrow From B2C with Kim Rozdeba || Ep 384If you have been following our show for some time, you know we love to have experts and owners share their ideas earned through working with B2B owners. One of the topics we love to cover is branding.
Our expert today is Kim Rozdeba. Kim is an author, blogger, and branding guru who has guided some of the Fortune 500's oldest and most iconic brands including B2B.
In today's episode, we will discuss why branding as a process is important for owner-operators of B2B companies trying to gain the attention and trust of b...2024-09-0324 minBusiness Growth On PurposeThe Four Strategic Questions You Need to Ask with Jose Palomino || Ep 383In the $5M-$50M space, we see a lot of business owners who struggle with this tension: big picture strategy versus day to day operations.
In order to keep your high level goals on track, you need to keep your vision simple and clearly understandable.
That's why in this episode, Jose brings you a clear 4 step plan to set and track your strategic trajectory. Using the picture of a rocket ship, we cover:
THE TARGET: the customers, the margins, market share - the key measurable goals
THE LAUNCHPAD: the resources, structure, and foundation that...2024-08-2914 minBusiness Growth On PurposeBecoming the Answer to Your Best Customer's Biggest Problem with Jose Palomino || Ep 382Today, we revisit a 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity.
This first episode deals with a critical component many business owners think they get right.
When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve?
These are the kinds of questions Jose answers in this episode - you won't see your business the same...2024-08-2717 minBusiness Growth On PurposeTackling the Sales Leadership Gap with Tom Glason || Ep 381Finding sales talent is hard. Finding talented sales leadership is harder.
Today's guest is Tom Glason of Scalewise. Tom excels in finding sales talent for fast-growing businesses. He helps connect owners with what he calls "scrappy and skilled" sales leaders who can help bring a business to the next level.
On this episode, Tom talks us through what it takes to build high-performing, highly-engaged teams and creating the systems and processes for scale.
After listening to today's episode, visit Scalewise to learn more about how their Scale Experts help build sustainable and scale-able startups. 2024-08-2223 minBusiness Growth On PurposeThe New Lead Gen Realities with David Valentine || Ep 380Our guest today is David Valentine of Avadel. David is an expert in reaching out to get appointments. You'll want to listen carefully to today's episode if you operate in a B2B company where you need to get in front of the right decision-maker to drive your business forward.
Dave owns 7 businesses that have generated over ONE BILLION dollars collectively for over 1000 clients, including major brands and Fortune 100 companies like Target, Time magazine, and American Express.
At the age of 29, his doctor said, “Are you prepared for your heart
attack?” Dave realized he needed...2024-08-2022 minBusiness Growth On PurposeYes, Your B2B Brand Needs PR with Lindsey Groepper || Ep 379In your B2B operation, is growth-driving PR a reality or a pipe dream?
For some owners who reach moderate success without PR, they start to adopt a hindered mentality: "I don't need PR to keep growing." The truth is a little different - to scale your growth, you need to scale your strategic brand awareness.
That's why Lindsey Groepper, President of BLASTmedia, joins us today. She's a specialist an helping B2B operations generate brand awareness that drives revenue growth in a powerful way.
In this episode, we are going to talk abou...2024-08-1524 minBusiness Growth On PurposeSocial Selling is Now with Tim Hughes || Ep 378Our guest today is Tim Hughes, Co-Founder, and CEO of DLA Ignite. Tim helps organizations of all sizes figure out ways to create relationships and conversations that lead to sales.
Tim is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.
He...2024-08-1324 minBusiness Growth On PurposeLeveraging Tech to Drive New Growth with Aaron Marks || Ep 377Today's guest is Aaron Marks, President of Aspire Marketing Group. Aaron will help us understand the practical first and next steps business owners might take in utilizing new technologies to grow their businesses.
Aaron has nearly two decades of marketing leadership expertise, focused on digital and inbound marketing.
From commercializing high-profile VC-backed startups to driving measurable growth at Fortune 500 companies, Aaron has helped companies of all sizes strategize and deliver marketing success.
Aaron has translated this expertise into practical and actionable insights for numerous audiences, including speaking at conferences, serving as a podcast guest...2024-08-0825 minBusiness Growth On PurposeA Growth Strategy That Works with Jose Palomino || Ep 376It's easy to think that "strategy" is only a priority for your market leaders – the trends setters. But we believe that for small to midmarket brands, strategy is the key that unlocks growth on purpose. Today, we recap the strategy series we created to bring powerful strategy to midmarket businesses.
2024-08-0614 minBusiness Growth On PurposeThe Accelerating Change in Customer Behavior with Dr. Michael Solomon || Ep 375Today's guest is Dr. Michael Solomon, Professor of Marketing at Saint Joseph’s University in Philadelphia. Michael has published many books, including the bestselling book on consumer behavior in the world. In today's episode, we will talk about what's changed in consumer behavior in the last couple of years, in light of COVID, and even the trends that may have been happening before then.
Michael literally “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about marketing from his books including, Consumer Behavior: Buying, Having, and Being; the most widely used textbook on the subjec...2024-08-0127 minBusiness Growth On PurposeExpanding Your Target Customer with Jose Palomino || Ep 374Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question!
Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer.
We'll cover topics like:
How to expand your relationship with your best clients
How to identify new pools of ideal clients
2024-07-3013 minBusiness Growth On PurposeDriving Performance through Leadership with Sebastian Schieke || Ep 373Our guest today is Sebastian Schieke of Sebastian Schieke & Company GmbH.
Sebastian mentors CEOs from around the world in building their ability to enhance their team's capacity to be high performance organizations.
In this episode, we'll discuss building a high-performance organization, developing people, and providing hope during tough times.
Sebastian is an entrepreneur, CEO mentor and coach, business angel, and investor. He has founded, operated, and grown multiple 7-figure companies.
Sebastian invests in startups, mentors, and coaches CEOs, and helps them move their teams forward. His expertise comes from a wealth of experience, including some challen...2024-07-2525 minBusiness Growth On PurposeGet Unstuck And Grow Your Business On Purpose With Jose Palomino || Ep 372In this episode, Jose Palomino joins host Hannah to explore essential strategies for guiding B2B companies through revenue plateaus toward purposeful growth.
The discussion starts with a definition of revenue plateaus and an exploration of indicators of stagnation. Jose underscores the importance of diagnosing core issues, crafting a robust value proposition, and aligning marketing efforts with the strategic vision of the company.
Throughout their conversation, they delve into actionable insights on differentiating in competitive markets, highlighting the critical role of owner-led leadership, and strategies for effectively communicating trust and value to customers. Jose enriches...2024-07-2350 minBusiness Growth On PurposeManaging for Profitability with Rocky Lalvani || Ep 371Our guest today is Rocky Lalvani of Profit Comes First. Rocky is a profit specialist. He helps small, owner-led businesses figure out ways to increase profitability. He does this strategically with a perspective that comes from doing this for a long time and for many companies.
Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches owners how to ensure they get paid and make profit a priority.
As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Pro...2024-07-1825 minBusiness Growth On PurposeThe Key to Marketing and Sales Success with Marcus Sheridan || Ep 370Our guest today is Marcus Sheridan, author of "They Ask, You Answer". Marcus is a leader in how modern selling has to adapt to today's buyers. We will discuss simple things you can do to navigate the simple fact that buyers are in control.
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask...2024-07-1625 minBusiness Growth On PurposeLeading Effectively as a Business Owner with Steve Smith || Ep 369Today's guest is Steve Smith of GrowthSource Coaching. Steve is an expert coach for owners who are looking to transition back into a hands-on role in their business because they either want to grow their business, take it in a different direction, or rescue it. Whatever the reason, Steve is the guy who helps business owners figure out their why and connect with their people to create great results.
Steve is the owner of GrowthSource Coaching, an Orange County, CA-based business and executive coaching company that specializes in helping business professionals become extraordinary leaders, savvy business owners, and con...2024-07-1125 minBusiness Growth On PurposeCreating Content Connections to Grow Business with Kristen Noelle || Ep 368Our guest today is Kristen Noelle of KN Digital. Kristen runs a digital marketing agency focused on empowering organizations leverage content through all the digital mechanisms available to us today. We will discuss practical strategies to approach this without being overwhelmed or blown out by budget demands. It's all about finding an authentic voice and connect with people in a way that markets will demand from anybody selling anything.
Kristen is a copywriter and digital agency owner, helping companies bring LIFE to their online presence — by showing up with a strategy, systems, and soul. She believes the best sm...2024-07-0925 minBusiness Growth On PurposeScaling for Success with Jan Cavelle || Ep 367The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully.
Our guest today is Jan Cavelle, a veteran business scaler and thought leader. Jan is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother...2024-07-0426 minBusiness Growth On PurposeLeveraging Creativity to Boost Marketing ROI with Ruth Klein || Ep 366In today’s episode, we welcome Ruth Klein, a seasoned expert helping high achievers and CEOs identify their unique differentiators to enhance their brand and profitability.
Ruth shares her expertise in overcoming momentum barriers that high performers often face, from mental fatigue to the overwhelming sensation of burnout. She discusses how action and self-leadership can transform productivity and drive business success. Moreover, Ruth delves into the importance of visibility in today’s market, emphasizing strategies like writing impactful books and engaging in joint ventures to break through the noise.
Tune in to hear Ruth’s action...2024-07-0226 minBusiness Growth On PurposeFunding the Future with Tom Maze || Ep 365Funding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business.
Our guest today is Tom Maze of Alteza Capital. Tom is an expert in helping startups get funded and get going. He's done it himself successfully and will talk to us about what investors are looking for. Now, if you're an established business, listen carefully because we will discuss som...2024-06-2725 minBusiness Growth On PurposeTaking Control of Your Marketing with Hannah Eisenberg || Ep 364In today’s episode, we are thrilled to welcome marketing guru Hannah Eisenberg. We will dig into the transformative shift in how buyers research and make decisions, emphasizing the growing preference for a seller-free experience.
Hannah shares some eye-opening insights on in-house marketing, equipping your team, and leveraging AI to stay ahead. If you want to regain control of your marketing and sales strategy, this episode is a must-listen.
After listening to today's episode, visit Hannah's website to learn more.
2024-06-2523 minBusiness Growth On PurposeHow to Target Growth-Driving Customers with Jose Palomino || Ep 363If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right?
Strategy helps us identify exactly who that ideal client is and then build the business to attract THAT persona. Today, we're digging into how to target and attract clients that fuel your growth while avoiding bad fits that keep you from growing.
2024-06-2012 minBusiness Growth On PurposeDoubling Down on Growth with Tyler Robertson || Ep 362Today's guest is Tyler Robertson, Founder, and CEO of Diesel Laptops. Today's episode is not about diesel or laptops, but it is about solving business owners' problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team and accelerate growth.
Tyler Robertson is an industry game changer who quit his job 7 years ago and started Diesel Laptops. His company has grown to over $50 million per year in revenue with 200 employees, and still growing!
A...2024-06-1823 minBusiness Growth On PurposeThe 4 Goals that Actually Measure Growth || Ep 361Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it.
That's why today, we're digging into the 4 KPIs that every owner needs to watch, each one a step further than the one before it. In this episode, we'll talk through how to accurately track and forecast:
Revenue Growth
Margin vs. Competitors
Profitability - (more than your margin)
Valuation Trajectory - h...2024-06-1322 minBusiness Growth On PurposeWhy Owners Need a Sounding Board with Phil Fraser || Ep 360If you want to keep growing, you never want to be the biggest fish in the pond, right? You don't want to be the "lonely owner" who gets bogged down in their own echo chamber. Growth is best accomplished collaboratively, and that's why you need a sounding board.
Today's guest is Phil Fraser. In today's episode, we are going to talk about something every owner knows they need, but not every owner takes advantage of. Specifically, we will be discussing the importance of finding someone that can serve as a sounding board as you process the many i...2024-06-1125 minBusiness Growth On PurposeDesigning Your Dream Team with Ken Rusk || Ep 359Hard work. Trial and error. Life long learning. These are a few of the qualities that make entrepreneurs successful. While they take time to cultivate, entrepreneurs like Ken Rusk of Rusk Industries are turning their attention to the next generation to help instill these qualities.
Ken is a successful entrepreneur who helps people figure out their next steps in their personal lives. In this episode, we're going to talk about how this connects to running a business successfully. He is the author of the book, Blue-Collar Cash, a New York Times Best Seller.
Ken spent...2024-06-0625 minBusiness Growth On PurposeThe Discipline of Now with Eric Twiggs || Ep 358For entrepreneurs, there is a world of difference between the words "could" and "did". The key to that difference? Procrastination. It's time to let your best ideas come to life and help grow your business on purpose.
Today's guest is Eric Twiggs, founding partner and president of The What Now Movement. In today's episode, we are going to talk about the discipline of now - the discipline of getting things done. We will discuss why we all struggle with that from time to time and some ways we can get into this discipline of getting things done so w...2024-06-0425 minBusiness Growth On PurposeThe New Rules of Digital Marketing with TJ Murphy || Ep 357"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business.
Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we will talk about what's changed in the world of digital marketing. We will discuss things you should be thinking about if you're looking to leverage digital marketing to create more opportunities.
TJ Murphy resid...2024-05-3024 minBusiness Growth On PurposeLeadership on Purpose with Michael Sonbert || Ep 356Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business?
Our guest today is Michael Sonbert, CEO of Rebel Culture. In this episode, we are going to talk about business culture because there's nothing more important in the world of business right now; especially in light of the recent changes that are occurring.
We will talk about practical things owner-leaders of businesses can do to ens...2024-05-2825 minBusiness Growth On PurposeThe Future of Business Collaboration with Charles Fry || Ep 355In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction.
Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk about the modern workplace; how to get people working together collaboratively, and the challenges that presents for international businesses.
Charles Fry is a technology entrepreneur and investor who has launched and grown successful companies in e-co...2024-05-2323 minBusiness Growth On PurposeHow to Leverage Promotions with Swire Ho || Ep 354Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around.
Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.
Born and raised...2024-05-2123 minBusiness Growth On PurposeCreating Purposeful Alignment with Katie Burkhart || Ep 353The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you.
Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key thought here is that if you want your team to follow you, you need to start thinking through the lens of "its' not about you!"
Katie Burkhart is the mastermind behi...2024-05-1623 minBusiness Growth On PurposePivoting Through Difficult Times with Sue Norma || Ep 352More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion.
Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that is an OEM of critical technologies that are used in modern manufacturing. In this episode, we will discuss what Sue has learned over the last two years about pivoting through difficult times.
Sue Nordman is the president of...2024-05-1421 minBusiness Growth On PurposeJumpstarting Your Lead Gen with Jack Reamer || Ep 351At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is Jack Reamer of SalesBread, an expert in getting leads and booking appointments with potential clients.
Jack started SalesBread to help B2B companies get 1 lead per day, even if they've had a hard time getting cold prospects to engage with them in the past. He accomplishes this by using familiar platforms to get your ideal customers excited about yo...2024-05-0925 minBusiness Growth On PurposeDesigning for Manufacturing with Tony Rogers || Ep 350Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country.
But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses
Solve critical design and prototyping challenges
Increase profitability through design strategies
Enter the do-or-die manufacturing stage with confidence in their design
If you're in a product-based business where design and manufacturing sta...2024-05-0727 minBusiness Growth On PurposeOWNER INTERVIEW: Keys to Connecting with New People with Richard Blank || Ep 349Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business.
You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle.
Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an entrepreneur who has built a full-blown business south of the border interacting with American companies with a bilingual call center. In this episode, he will share some insights into his journ...2024-05-0225 minBusiness Growth On PurposeHow to Engage Your Talent to Keep It with Lisa Ryan || Ep 348The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed.
Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing.
We will discuss if the current environment is the new normal, or if we will snap back to what it was pre-pandemic. We will also discuss what you can implement to make your company more attractive for the future of your...2024-04-3023 minBusiness Growth On PurposeOvercoming Supply Chain Challenges with Hugo Fuentes || Ep 347For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn?
We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains. In this episode, we will discuss what is still happening, potential outcomes, and what you can do to improve your supply chain to foster growth.
Hugo is a passionate supply chain management expert, with more than twenty years of leader...2024-04-2524 minBusiness Growth On PurposeSucceeding Through Culture Shifts with Jim Rich || Ep 346"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. How do you wrangle this wild card to work for you, not against you?
Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems. In this episode, we will talk about several topics, including changes in the sales environment, culture shifts in organizations, and a unique technology that streamlines communication between senior leadership and their troops.
Jim Rich has over 25 years of sales leadership experience in the software industry, with e...2024-04-2323 minBusiness Growth On PurposeMindset for Scaling with Lauren Goldstein || Ep 345Today's episode features an exciting guest: Lauren Goldstein, The Biz Doctor. In today's episode, we are going to talk about how to change your mindset to scale your business successfully.
Lauren Goldstein is the founder and CEO of Golden Key Partnership, a top business consulting firm that specializes in helping service-based entrepreneurs overcome obstacles in their business. She's known as "The Biz Doctor" and has over 12 years of experience advising Fortune 500 companies. Lauren's expertise lies in identifying the root cause of team and operational challenges so that businesses can scale sustainably and profitably. Her greatest strength is helpi...2024-04-1825 minBusiness Growth On PurposeConnecting with Your Target Customer with Jose Palomino || Ep 344In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer.
We get into key questions like:
Topics and questions your ideal customer cares about
How to use digital strategies to scale your footprint
Actionable steps to deepen connections and convert business
The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.
2024-04-1614 minBusiness Growth On PurposeHow Brand Influencers Really Work with Dr. James Richardson || Ep 343What do you get when you mix a business anthropologist with international-scale influencers? You get a perspective you're not likely to find on your normal podcast!
Today's guest is cultural anthropologist turned business strategist Dr. James Richardson of Premium Growth Solutions. James is an expert in consumer packaged goods. This topic is a little off the beaten path of what we typically do here, but the lessons apply to marketing and strategy if you're in B2B.
He has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Bra...2024-04-1124 minBusiness Growth On PurposeDIY SEO with Jeremy Poland || Ep 342SEO is a topic that many owners think they need, but they don't understand it and got burned by expensive agencies in the past. Today's guest helps us to demystify the topic so you can either manage within your team or better understand the vendors you're considering.
Our guest today is Jeremy Poland of CEO and founder of DIY SEO. And yes, in this episode, we are going to talk a lot about SEO and how it's not necessarily a dark, deep mystical art but something that can be learned and understood.
Jeremy Poland is a seas...2024-04-0924 minBusiness Growth On PurposeSelling Through Tough Times with Paul Reilly ||Ep 341What would you give for your sales reps to be able to sell during crunch time? When things get tough? If that's you, we have someone you need to hear!
We'd like to introduce you to our guest today Paul Reilly. One of the reasons we wanted him on the show is because he recently wrote a book titled, Selling Through Tough Times. He has insights on how to think about the adjustments and approaches you need to sell during tough times. We are always going to go through tough times but there's a way to be suc...2024-04-0425 minBusiness Growth On PurposeBuilding the Future while Protecting the Present with Justin Coutu || Ep 340Owners face a common challenge - chasing growth without losing what you've built so far. Today, we talk to a master manufacturer who is leading the charge into innovation while reinforcing their progress so far.
Our guest today is Justin Coutu, President of R&D Technologies. Justin has been our guest before, but we wanted to talk to him again because things are changing! His business has taken remarkable strides forward even since the last time we talked.
As President of R&D Technologies, Justin oversees all facets of management, including personnel and policy matters, in...2024-04-0225 minBusiness Growth On PurposeThe Keys to Effective Dashboarding with Donna Dube || Ep 339Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don’t know which half." And without clear, understandable dashboards, business owners today hit the same issues.
Today's guest is Donna Dube, President of Productivity Plus. Donna's focus is something that I think every business owner should care about. In this episode, we are going to talk about how to set up dashboards and how to ensure you are getting the best bang for your buck.
Donna is a certified director of operations, who focuses on data & measurement. She works...2024-03-2823 minBusiness Growth On PurposeFrom JIT to Just in Case with Bob Tippmann || Ep 338The words "supply chain" served as a bit of a stick in the spokes over the last two years for businesses. For many owners, reactionary strategy was the name of the game. Now, having seen the massive disruption we are prone to, it's time for business owners to stop thinking "just in time" and start pursuing "just in case".
As a smaller to midsize engineering firm, most of your main competitors are much larger than you. Finding a way to be more pre-meditated in your company's direction is a discipline a business owner's critical role.
O...2024-03-2621 minBusiness Growth On PurposeTransitioning CEO Leadership with Rob Dube || Ep 337The value of what you build as owner needs to continue beyond your leadership. While this transition isn't exactly easy, we talk to an expert who has done this successfully.
Our guest today is Rob Dube, former CEO, and founder of ImageOne.
In this episode, we will talk about Rob's journey as an owner and leader and as somebody who has transitioned leadership in his organization. Rob will explain how this transition has freed him to do more for his company and serve other entrepreneurs who are in high-performance roles and may be experiencing burn o...2024-03-2120 minBusiness Growth On PurposeMavens of Manufacturing with Meaghan Ziemba || Ep 336The future of manufacturing isn't primarily in ideas – it's in the next generation. It's in the people and perspectives that craft those ideas.
Our guest today is someone who has helped blaze a trial into manufacturing, especially for talented young women. Her name is Meaghan Ziemba.
Meaghan is the founder of Z-ink Solutions and Mavens of Manufacturing. Mavens of Manufacturing is a group that focusses on encouraging young women to get into modern manufacturing and to call out that manufacturing is a promising career path for them to pursue.
In this episode, we will he...2024-03-1924 minBusiness Growth On PurposeProactive Selling in Changing Realities with Ken Cheo || Ep 3352024-03-1423 minBusiness Growth On PurposeWinning Websites and Google Business Listings with Bruce Leto || Ep 334Today's guest is Bruce Leto. Today is a special episode for me. I met Bruce many years ago at Villanova University when Bruce was a stellar student in my Entrepreneurial Marketing class.
At the time, Bruce was very successful in his corporate world, but he wanted to do something different. Over the years, I have seen Bruce build a practice of impact and importance for a specific target market which we'll discuss in this interview.
With nearly 10 years in sales and project management, Bruce Leto, Jr. has been a thought leader and expert designer in the m...2024-03-1223 minBusiness Growth On PurposeContinuously Improving Tight Supply Chains with Kim Wolf || Ep 333Today's guest is Kim Wolf, of Kim Wolf Consulting. Kim is a specialist in continuous improvement - specifically in the field of manufacturing business.
In today's episode, Kim will share some great ideas on how this moment in history, including tight supply chains and demanding customers, can be leveraged to create even more success.
Kim was born and raised in Pennsylvania and graduated from Pennsylvania State University with a BS in Mechanical Engineering Technology and Math. She has had a successful career, holding multiple managerial roles for several companies including Pepperidge Farm, Cambell's Soup, and late...2024-03-0725 minBusiness Growth On PurposeWin the Relationship Not the Deal with Casey Jacox || Ep 332Is it really money that drives your business? Or is there something deeper? And more... lucrative?
Our guest today is Casey Jacox. Casey is an elite seller who is now coaching others to reach elite status in B2B selling. Specifically, Casey knows how to build relationships that drive sales growth. And if you can win the relationship, you can win the deal.
In this episode, we are going to cover key principles on how to show up and win the relationship. We will discuss how focusing on the relationship will help you win more deals...2024-03-0527 minBusiness Growth On PurposeHow to Connect with Unreceptive Buyers with Tom Stanfill || Ep 331Our guest today is Tom Stanfill. Tom is an expert at adapting sales teams and processes to the new reality that the buyer is in control and that the buyer does not want to be sold.
In today’s episode, we will discuss ideas and principles that Tom wrote about in his book, UnReceptive: A Better Way to Sell, Lead & Influence. If you apply his principles, you can grow your sales; especially with customers that haven’t given your services or product serious consideration.
Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales...2024-02-2924 minBusiness Growth On PurposeHow to Create a Digital Marketing Strategy with Jacob Salem || Ep 330Our guest today is Jacob Salem, Founder, and CEO of EZ Metrics. His focus is on digital marketing that is measurable to help grow business. In today's episode, we will go over four key fundamentals to growing your business on purpose.
Jacob Salem is an accomplished thought leader in the business and digital marketing space. He is helping people from all walks of life realize their dreams of financial freedom. He is dedicated to ensuring his clients have access to the best resources, insights, and strategies designed to help them reach higher levels of success.
His...2024-02-2724 minBusiness Growth On PurposeTurning Current Success Into Lasting Prosperity with Jose Palomino || Ep 329Few things are more important to your long term growth than recognizing momentum. And more importantly - how to turn today's momentum into sustained growth.
If you're experiencing success in your business, today's episode with Jose Palomino dives into practical strategies to keep your momentum rolling. Set yourself up for long term success by leveraging the abundance of today.
2024-02-2212 minBusiness Growth On PurposeBuilding a Retention Culture that Performs with Sean Glaze || Ep 328Our guest today is Sean Glaze of Great Results Teambuilding. In this episode, we will talk about building cultures that will help you retain and attract people, and build a leadership environment so that you are building teams that are performing better and are happier doing so.
Sean Glaze is an author and leadership expert who has worked with clients like the CDC, John Deere, and Emory University to increase collaboration, boost productivity, and build exceptional workplace cultures.
Sean’s engaging conference keynotes and interactive team-building events help you develop more effective leaders.
As a su...2024-02-2025 minBusiness Growth On PurposeUnderstanding Your Best Customer's Biggest Problem with Jose Palomino || Ep 327Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity.
This first episode deals with a critical component many business owners think they get right.
When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve?
These are the kinds of questions Jose answers in this episode - you won't see your bus...2024-02-1517 minBusiness Growth On PurposeEducating Your Target Customers with Ken Burke || Ep 326Our guest today is Ken Burke, founder, and CEO of The EntrepreneurNOW! Network. Ken is particularly focused on delivering educational courses online, but not in the academic sense. Rather, Ken focuses on how this approach can be used to build closer connections with your prospects and existing customers.
Ken is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016.
Ken has taught well over 10,000 entrepreneurs how to successfully star...2024-02-1319 minBusiness Growth On PurposeCreating Unique Value for Your Best Target Customers with Jose Palomino || Ep 325In today's episode, Jose tackles the 4 best angles you can take to create clear, unique value for your best target customers. Jose covers the 4 pitches of:
Your ROI story
Making a time-saving impact
Removing their hassle
Being a risk mitigator
If you can sharpen any one of these angles, you can unlock the accelerated customer growth you have been looking for. Equipped with an articulate value prop, your ideal customers will find a faster, clearer answer to the question, "Why you?"
2024-02-0819 minBusiness Growth On PurposeLeveraging Custom Software Solutions with Slava Podmurnyi || Ep 324Today's episode introduces us to a business owner who is leading a company that tackles innovation, client experience, and technology all in a day's work.
Our guest today is Slava Podmurnyi. Slava is the CEO of a company called Visartech. They make custom software options available to a wider range of businesses, delivering great experiences for their end users.
If you're a small business, you may do everything off the shelf, but as you start growing, you might find you need something a little different. In today's episode, we will discuss custom software and Slav...2024-02-0623 minBusiness Growth On PurposeWhy Strategy Matters to SME Businesses - Part 2 || Ep 323The biggest problem with business strategy might be just how often it gets put on the back burner. If we're being honest, this is an even bigger problem when the status quo is calm. If there's no pain point to solve, business owners don't always look for strategic solutions.
But today, we're digging into why you need to keep your strategic vision active and evolving. Even when you're in peaceful stretches for your own business, the world around you is far less reliable. Change is coming, and you need to be getting stronger.
Join Jose t...2024-02-0109 minBusiness Growth On PurposeFinding & Developing Sales Talent with Barbara Spector || Ep 322In today's episode, we're diving into the crucial world of talent assessment, specifically, for hiring top-notch salespeople. In the world of owner-operator B2B, finding the right sales talent is pivotal to your success. Our guest today is Barbara Spector, an expert in identifying, acquiring, and developing sales talent to drive your revenue growth. She shares with us what she looks for when she helps businesses upgrade their sales team and reignite their growth.
Barbara Spector is a renowned sales force expert and founder of Smart Moves. With a degree from Boston University and certifications in over a d...2024-01-3026 minBusiness Growth On PurposeWhy Strategy Matters to SME Businesses Part 1 with Jose Palomino || Ep 321There’s a word that often gets treated a little differently in the small and mid-market, and that is the word strategy. In big companies and corporations, all they talk about is strategy whether it’s their go to market strategy, their branding strategy, or their product development strategy. That word has a lot of currency in those circles.
Yet in over 20 years of providing coaching and consulting for mostly small to mid-market business owners, mostly in B2B, I found that often crossing that chasm requires a strategic perspective. It sometimes gets a little pushback because for...2024-01-2520 minBusiness Growth On PurposeOEM and Digital Transformation with Kristina Harrington || Ep 320Today's guest is Kristina Harrington COO and Co-Founder of GenAlpha Technologies. Kristina's focus is on the digital transformation of OEMs. While that sounds like a heady topic, it's very practical: it's all about how you, an OEM, support their customers with parts, add-ons, and configuration practically and compete with much larger companies. Kristina will explain how this is practical and how you can join the digital transformation revolution.
As an original founder, Kris joined GenAlpha Technologies full-time in 2013. Prior to joining GenAlpha, Kris worked for over 10 years in leadership positions at two large multinational manufacturing companies, Bucyrus Inter...2024-01-2324 minBusiness Growth On PurposeThe Five Questions for Every Growth Strategy with Jose Palomino || Ep 319Is your approach to growth systematic? Is it a clearly defined process with targets, steps, and measurable outcomes? Today, we cut through the jungle of growth strategies and boil your strategy down to five simple questions.
Listen in to engage with these questions, and you'll the foundation of a strong growth strategy in 10 minutes!
2024-01-1811 minBusiness Growth On PurposeTax Strategies for Owner-Led Businesses with Wendy Barlin || Ep 318Tax strategy might just be the unsexy topic that business owners need to be strategic about. Play it right, and you optimize your capital to grow. Play it wrong, and you can chop your growth plan out at the knees. That's why we need to talk to an expert.
Our guest today is Wendy Barlin of That's Deductible. Wendy is a CPA who has real knowledge on a topic that for any business owner is important. And that is: what's deductible?
In this episode, we will discuss how to manage your reporting in such a way, as...2024-01-1622 min
Get Advisor FitEpisode 18 - Daniel Keever - Evergreen Financial MarketingIn this episode, Olivia has a great conversation with Daniel Keever - President and Founder of Evergreen Financial Marketing based out of Wilmington, DE. As a specialized financial advisor marketer, Daniel explains how he quickly realized that he’s less like a marketing vendor and more like a fitness coach.
Daniel walks Olivia through his approach on how he creates a process with his advisors to create content specifically for them, and why he changed what he used to call “Marketing Strategy” to “Client Relationship Strategy”.
There are many great takeaways from this episode, like when Daniel shares what he would tell...2022-12-0837 min