Shows
The Authentic Marketing Podcast7. Social media success with storytellingWe all sometimes feel overwhelmed by the ever-changing world of social media. You're not alone! Even the savviest marketers can feel like they're drowning in the sea of different platforms and constantly evolving trends.
In this episode, marketing experts Simon Harvey and Daniel Kleber will give you some tried and proven approaches to help you use social media to stay connected with your customers and build your brand. And the secret weapon? Story. We will show you how to use the power of story to build your social audience. We'll guide you through the process of creating a clear and...2024-09-2021 minThe Authentic Marketing Podcast6. Messaging on your web page - what to do when visitors don't convertWhen visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never return.
In this episode, Simon Harvey and Daniel Kleber, will show you how to create landing pages that clearly explain how you can help visitors and why they should keep reading...2024-09-2014 minThe Authentic Marketing Podcast5. Why CTA matters and how to create one that convertsImagine you're the Hero of your own story. You have a problem that needs solving, and you're seeking a solution. But like many heroes, you may be hesitant to act until you're compelled to do so. The same is true for your customer!
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
You need a great call to action distinguishing the heroes who succeed from those who remain stuck. In this episode, Simon Harvey and Daniel Kleber will dive into...2024-09-2018 minThe Authentic Marketing Podcast4. How a clear plan will help you turn prospects into customersWe all know the feeling when you lose a potential customer just when you thought you had them sold. Or when we've noticed that prospects seem hesitant to commit to our offer, and we're unsure why. We have all been there. Many businesses struggle to get their prospects to commit to their offer.
In this episode, Simon Harvey and Daniel Kleber are joined by Alexandra Muz Huber to explore how a clear three-step plan can help you remove friction in your buyer's journey and make it easier for prospects to say yes to your business. We explore why prospects might...2024-09-2021 min
Conversa Bem Viver‘Nunca sai do Recife para fazer cinema,’ celebra Kleber Mendonça Filho, mas critica que ‘dinheiro segue no Sudeste’Confirmando a linha de atuação de Kleber Mendonça Filho, o novo filme do cineasta que recém acabou de ser gravado, terá como cenário o Recife. O Agente Secreto conta com Wagner Moura e definito pelo diretor como um “thriller de suspense” ambientando na década de 1970. O filme deve chegar às telonas apenas em 2025.
“Quando era um jovem estudante no início dos anos 1990, eu só ouvia que para eu fazer cinema teria que me mudar para o Rio, São Paulo ou para fora do país”, lembra o diretor em entrevista ao programa Bem Viver desta quin...2024-09-1959 minThe Authentic Marketing Podcast2. Storytelling - How to uncover and define customer’s problemWe all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in.
In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and marketing. If you want to grab and hold your audience's attention, you must continuously address their problem. By clearly defining the issue and offering a solution, you create a connection that keeps them...2024-09-1921 min
Locked On Mavericks - Daily Podcast On The Dallas MavsCan Klay Thompson Still Defend Well Enough for the Mavs? What Does Daniel Gafford Need to Prove?Klay Thompson has the most to prove on the Dallas Mavericks next season. What does he need to do to show he's still got it, and how will his performance impact the Mavs' success in the NBA? Nick Angstadt and Joey Mistretta discuss the upcoming season for the Dallas Mavericks on the latest episode of Locked On Mavs. They focus on Klay Thompson, who has a lot to prove defensively and must adapt quickly to the Mavs' scheme. The conversation also covers Daniel Gafford's role as a backup center and his potential to step up i...2024-09-0332 min
The Authentic Marketing Podcast46. My brand story in 15 minutes a day. Part 4 - The PlanHow to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.To help you improve your marketing s...2024-08-2215 min
The Authentic Marketing Podcast47. My brand story in 15 minutes a day. Part 5 - The ResolutionSo now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.To...2024-08-2215 min
The Authentic Marketing Podcast47. My brand story in 15 minutes a day. Part 5 - The ResolutionSo now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.To...2024-08-2215 min
The Authentic Marketing Podcast46. My brand story in 15 minutes a day. Part 4 - The PlanHow to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.To help you improve your marketing s...2024-08-2215 min
The Authentic Marketing Podcast44. My brand story in 15 minutes a day. Part 2 - The ProblemTo make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our...2024-08-0815 min
The Authentic Marketing Podcast43. My brand story in 15 minutes a day. Part 1 - The HeroIn this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your customer, make them the hero.Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Daniel Kleber will show you...2024-08-0814 min
The Authentic Marketing Podcast43. My brand story in 15 minutes a day. Part 1 - The HeroIn this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your customer, make them the hero.Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Daniel Kleber will show you...2024-08-0814 min
The Authentic Marketing Podcast45. My brand story in 15 minutes a day. Part 3 - The GuideNow it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.2024-08-0811 min
The Authentic Marketing Podcast44. My brand story in 15 minutes a day. Part 2 - The ProblemTo make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our...2024-08-0815 min
The Authentic Marketing Podcast45. My brand story in 15 minutes a day. Part 3 - The GuideNow it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.2024-08-0811 min
The Authentic Marketing Podcast42. A guide for Startups. How do I explain myself in emails?Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each...2024-06-1421 min
The Authentic Marketing Podcast42. A guide for Startups. How do I explain myself in emails?Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each...2024-06-1421 min
The Authentic Marketing Podcast1. Storytelling - the approach that makes your sales and marketing workWe all get frustrated with prospects and customers not understanding the value of our products and services, we all been there. Every business needs to make money to stay in business, but without a clear message, customers will walk away.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using...2024-04-1028 min
Inside The MavsEp. 78: Mavericks Crush Hornets, Clinch Playoffs w/Luka Doncic Monster 3PT Party & Perfect Daniel GaffordOn this episode of 'Inside The Mavs' Kevin Gray, Mavericks Pre/Post Host on 97.1 The Freak on the Dallas Mavericks Radio Network breaks down the Dallas Mavericks crushing the Charlotte Hornets and officially clinching a playoff spot in the NBA Western Conference! The Mavericks behind Luka Doncic's monster triple-double with 8 three-pointers and Daniel Gafford going a perfect 12-12 from the field helped the Mavs get back to the postseason after missing out last year. He recaps the Mavericks victory and the unsung heroes of the game like Maxi Kleber and how the Mavs have positioned themselves as one of the...2024-04-1021 min
ApéropéraLuciano Pavarotti"Quand Luciano Pavarotti chante, le soleil se lève sur le monde". Citation du chef Carlos Kléber pour évoquer ce fabuleux ténor que fût Luciano Pavarotti. Allant sur toutes les scènes du monde, dans des lieux inattendus... pour interpréter les plus grands rôles, c'est cet artiste qui est aujourd'hui à l'honneur !Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.2024-03-0728 min
Got Nexxt – Der NBA und Basketball PodcastStarten die Knickst jetzt durch? Haben die Mavs alles richtig oder alles falsch gemacht? Bittere Wochen für Daniel Theis und Maxi Kleber? Disst Schröder die Bundesliga?Der neue Fragenpod prognostiziert den Rest der regulären Saison, blickt kritisch auf die Mavs, checkt die Situation bei Theis und Kleber, nennt die Auf- und Absteiger der kommenden Wochen und vieles, vieles mehr! Checkt auf jeden Fall YAZIO mit seinen unter anderem über 2.500 Rezepten hier aus https://yazio.me/dunkmit50 und holt euch die 50% Rabatt auf […]
The post Starten die Knickst jetzt durch? Haben die Mavs alles richtig oder alles falsch gemacht? Bittere Wochen für Daniel Theis und Maxi Kleber? Disst Schröder die Bundesliga? first appeared on Got Nexxt – Der NBA und Basketball Podcast.2024-02-231h 48
The Authentic Marketing Podcast29. How to use HubSpot to simplify sales and marketing for your small businessHow much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up.But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use...2023-12-1420 min
The Authentic Marketing Podcast29. How to use HubSpot to simplify sales and marketing for your small businessHow much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up.But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use...2023-12-1420 min
The Authentic Marketing Podcast27. Improve your website conversion rates with the power of personalisationWe all experienced the problem of having an awesome website that's like a work of art, but here's the problem – it's not exactly performing when it comes to converting visitors into die-hard fans. That leaves us frustrated and overwhelmed.In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that. Let’s dive in.2023-11-0824 min
Alexandre DanielOs segredos do Pai Kleber de OgumUma conversa sobre o Candomblé com Pai Kléber de Ogum (@paikleberdeogum) #espiritualidade #candomblé #ensinamentos2023-11-0459 min
The Authentic Marketing Podcast26. Web analytics tools: Tracking and metrics for effective storytelling websiteEver found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark and what's falling flat. But what if I told you there's a secret weapon to cut through the confusion? Your backstage pass to understanding what's working on your website are tracking and metrics. They're not just random digits. They're the breadcrumbs leading you to the heart of your audience. When you crack the code of w...2023-10-2515 min
The Authentic Marketing Podcast26. Web analytics tools: Tracking and metrics for effective storytelling websiteEver found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark and what's falling flat. But what if I told you there's a secret weapon to cut through the confusion? Your backstage pass to understanding what's working on your website are tracking and metrics. They're not just random digits. They're the breadcrumbs leading you to the heart of your audience. When you crack the code of w...2023-10-2515 min
The Authentic Marketing Podcast25. Designing for all: The importance of website accessibilityAre you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking abilities, and your site should be accessible for them too.By throwing open the doors of accessibility, you're putting out a welcome mat for everyone, including those with disabilities. And guess what? You are awarded with increased SEO, because search engines rank websites that roll out the red carpet for everyone.In...2023-10-1928 min
The Authentic Marketing Podcast25. Designing for all: The importance of website accessibilityAre you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking abilities, and your site should be accessible for them too.By throwing open the doors of accessibility, you're putting out a welcome mat for everyone, including those with disabilities. And guess what? You are awarded with increased SEO, because search engines rank websites that roll out the red carpet for everyone.In...2023-10-1928 min
The Authentic Marketing Podcast24. Unlocking organic traffic: Storytelling, SEO, and content that ranksWhether you're a small business owner or a content creator, attracting organic traffic is crucial for the success of your online presence. It's not just about having great content; it's about telling a compelling story, that is optimised for search engines, and valuable to readers.In this episode, Simon Harvey and Daniel Kleber, will delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.To help you create quality websites that convert, download t...2023-09-2818 min
The Authentic Marketing Podcast24. Unlocking organic traffic: Storytelling, SEO, and content that ranksWhether you're a small business owner or a content creator, attracting organic traffic is crucial for the success of your online presence. It's not just about having great content; it's about telling a compelling story, that is optimised for search engines, and valuable to readers.In this episode, Simon Harvey and Daniel Kleber, will delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.To help you create quality websites that convert, download t...2023-09-2818 min
The Authentic Marketing Podcast23. Attracting visitors: A guide to launching and promoting your websiteSo, picture this – you've got this awesome website you've poured your heart and soul into, but there's just one little problem: no one's showing up to the party! I mean, what gives, right? You're not exactly the star of Google's search results either. It's like your website is throwing a party, but it's happening in the middle of the desert, and no one's getting the memo.In this episode, Simon Harvey and Daniel Kleber, will talk about using the power of storytelling to light up the path to your website and make it the ultimate lead-generating machine.2023-09-2114 min
The Authentic Marketing Podcast23. Attracting visitors: A guide to launching and promoting your websiteSo, picture this – you've got this awesome website you've poured your heart and soul into, but there's just one little problem: no one's showing up to the party! I mean, what gives, right? You're not exactly the star of Google's search results either. It's like your website is throwing a party, but it's happening in the middle of the desert, and no one's getting the memo.In this episode, Simon Harvey and Daniel Kleber, will talk about using the power of storytelling to light up the path to your website and make it the ultimate lead-generating machine.2023-09-2114 min
The Authentic Marketing Podcast22. Creating landing pages that convertWhen you’ve created a great landing page, you expect it to generate leads, but so often, that’s not the case. Good-looking landing pages are like good-looking people; they attract visitors and create conversation, but the problem is that if there’s no value or depth to that conversation interest quickly dries up, and everyone goes their own way.In this episode, Simon continues his interview with our special guest George Nemtzov. Together, they dissect the elements of a killer landing page and look at what makes pages that really convert. Get ready to transform your landin...2023-08-1725 min
The Authentic Marketing Podcast21. Delivering value: Crafting lead capture offers that resonateEver wondered how to get folks flocking to your site? You know, when it seems like tumbleweeds are blowing across your web page? Well, get ready for a game-changer – your site’s about to become a lead-generating machine with killer landing pages and irresistible offers.You see, it's all about dishing out the good stuff. No more crickets on your site. We're talking juicy, can't-resist offers that have your audience practically begging for more. And guess what? Your website isn't just a pretty face anymore – it's a lead-converting wizard. Say goodbye to those lonely web days and hello...2023-08-1026 min
The Authentic Marketing Podcast21. Delivering value: Crafting lead capture offers that resonateEver wondered how to get folks flocking to your site? You know, when it seems like tumbleweeds are blowing across your web page? Well, get ready for a game-changer – your site’s about to become a lead-generating machine with killer landing pages and irresistible offers.You see, it's all about dishing out the good stuff. No more crickets on your site. We're talking juicy, can't-resist offers that have your audience practically begging for more. And guess what? Your website isn't just a pretty face anymore – it's a lead-converting wizard. Say goodbye to those lonely web days and hello...2023-08-1026 min
BdF Entrevista#172 Kleber Mendonça lança filme ‘Retratos Fantasmas’ e avalia retomada do setor cultural: ‘Margareth Menezes está reconectando o país’Durante os anos do governo Jair Bolsonaro (PL), entre 2019 e 2022, o Ministério da Cultura perdeu o status de pasta e se tornou secretaria. Para além do desmonte da estrutura, foram inúmeros os casos polêmicos, como quando o então secretário, Roberto Alvim, gravou um vídeo em alusão à propaganda nazista de Joseph Goebbles, ou mesmo as trapalhadas do ator Mário Frias, seu sucessor, à frente da Secretaria.
O período em que o Brasil foi acometido pela pandemia de covid-19 só agravou a situação de quem depende do financiamento público para tocar projetos cultura...2023-08-0928 min
The Authentic Marketing Podcast20. Multimedia on your website: Enhancing storytelling and impact on SEOYou know, when it comes to your website, multimedia is like the secret sauce that adds that extra punch to your storytelling game and boosts your SEO impact. It's all about finding the perfect multimedia type and giving it the right optimisation to create an amazing website experience that'll stick with your audience long after they've left.So, what's the deal with multimedia, you ask? Well, it's those eye-catching videos, stunning images, engaging infographics, and even those snazzy audio clips that work together to captivate your visitors. It's like giving them a front-row seat to your brand...2023-08-0317 min
The Authentic Marketing Podcast20. Multimedia on your website: Enhancing storytelling and impact on SEOYou know, when it comes to your website, multimedia is like the secret sauce that adds that extra punch to your storytelling game and boosts your SEO impact. It's all about finding the perfect multimedia type and giving it the right optimisation to create an amazing website experience that'll stick with your audience long after they've left.So, what's the deal with multimedia, you ask? Well, it's those eye-catching videos, stunning images, engaging infographics, and even those snazzy audio clips that work together to captivate your visitors. It's like giving them a front-row seat to your brand...2023-08-0317 min
The Authentic Marketing Podcast19. Captivating audiences: Crafting compelling website content through storytellingEver wondered how to hook your audience and keep them engaged? Well, the secret lies in storytelling. Yep, you heard it right! By weaving a compelling story, you can create content that works wonders at every stage of your buyers' journey.When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whether it's the "Once upon a time" intro for brand awareness or the thrilling plot twists for the consideration stage content, storytelling has got your back.In today’s...2023-07-2718 min
The Authentic Marketing Podcast19. Captivating audiences: Crafting compelling website content through storytellingEver wondered how to hook your audience and keep them engaged? Well, the secret lies in storytelling. Yep, you heard it right! By weaving a compelling story, you can create content that works wonders at every stage of your buyers' journey.When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whether it's the "Once upon a time" intro for brand awareness or the thrilling plot twists for the consideration stage content, storytelling has got your back.In today’s...2023-07-2718 min
The Authentic Marketing Podcast18. Building a business website: Choosing the right CMSAlright, let's dive into the exciting world of building a business website! Today, we're going to talk about a crucial aspect: choosing the right Content Management System (CMS). Trust me, this decision can make all the difference. You don't just want a website that looks good, but one that performs like a rock star while giving you the reins to control it.Think of it this way: the CMS is the engine that powers your website. It's the brains behind the beauty. With the right CMS, you can effortlessly create, edit, and manage your website's content. Want...2023-07-2017 min
The Authentic Marketing Podcast18. Building a business website: Choosing the right CMSAlright, let's dive into the exciting world of building a business website! Today, we're going to talk about a crucial aspect: choosing the right Content Management System (CMS). Trust me, this decision can make all the difference. You don't just want a website that looks good, but one that performs like a rock star while giving you the reins to control it.Think of it this way: the CMS is the engine that powers your website. It's the brains behind the beauty. With the right CMS, you can effortlessly create, edit, and manage your website's content. Want...2023-07-2017 min
The Authentic Marketing Podcast17. Designing for impact: Exploring website styles and wireframesLet's dive into the world of impactful website design. You've got a visually stunning website, but there's just one hitch—it's not converting as you'd hoped. In our episode today, we have a solution that might just do the trick. Enter the realm of storytelling websites.Here's the deal: a well-designed website is crucial, but what truly sets a site apart is the power of storytelling. It's all about crafting a narrative that captivates your audience, making them feel connected and engaged. And that's exactly what a Storytelling website does.In today’s episode Simon Harv...2023-07-1332 min
The Authentic Marketing Podcast17. Designing for impact: Exploring website styles and wireframesLet's dive into the world of impactful website design. You've got a visually stunning website, but there's just one hitch—it's not converting as you'd hoped. In our episode today, we have a solution that might just do the trick. Enter the realm of storytelling websites.Here's the deal: a well-designed website is crucial, but what truly sets a site apart is the power of storytelling. It's all about crafting a narrative that captivates your audience, making them feel connected and engaged. And that's exactly what a Storytelling website does.In today’s episode Simon Harv...2023-07-1332 min
The Authentic Marketing Podcast16. How to utilise AI tools to analyse your dataAlright, folks, let's dive into the exciting world of AI and its incredible applications in the realm of sales and analytics. Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away!Picture this: with the power of AI on your side, you can revolutionise the way you approach sales. It's like having a trusty sidekick that crunches data, uncovers patterns, and provides valuable insights to help you make smarter decisions. No more shooting in...2023-06-2918 min
The Authentic Marketing Podcast16. How to utilise AI tools to analyse your dataAlright, folks, let's dive into the exciting world of AI and its incredible applications in the realm of sales and analytics. Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away!Picture this: with the power of AI on your side, you can revolutionise the way you approach sales. It's like having a trusty sidekick that crunches data, uncovers patterns, and provides valuable insights to help you make smarter decisions. No more shooting in...2023-06-2918 min
The Authentic Marketing Podcast15. How to use ChatGPT to create content for your marketingEver found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day! It's like having your own marketing assistant on standby.But hold on a minute, don't think you can just sit back and let ChatGPT do all the work. While it's undeniably powerful, the skills of an expert marketer are still vital. You see, ChatGPT can provide the foundation, but it takes a human touch to truly elevate your marketing game.In this podcast, Simon...2023-06-2215 min
The Authentic Marketing Podcast15. How to use ChatGPT to create content for your marketingEver found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day! It's like having your own marketing assistant on standby.But hold on a minute, don't think you can just sit back and let ChatGPT do all the work. While it's undeniably powerful, the skills of an expert marketer are still vital. You see, ChatGPT can provide the foundation, but it takes a human touch to truly elevate your marketing game.In this podcast, Simon...2023-06-2215 min