Shows
My Manager CoachRIP Marketing - Stop Boring Your Customer to Death!Did you know that 64% of B2B buyers say all vendor marketing content sounds the same? If your messaging sounds like your competitors, you may already be invisible. In this episode, we unpack how to build a true differentiator in your marketing—one that not only sounds good but sparks actual word-of-mouth buzz.Jody Bagno-Dill shares lessons learned over two decades in branding, consulting, and marketing—from turning coffee mugs into storytelling tools, to helping real estate agents own their unique angle. You'll hear about a wildly successful ad campaign targeted at women buyers, and why...
2025-09-1522 min
Social Pros PodcastA Social Pros Special: Looking At Q4 and 2025What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared b...
2024-08-3043 min
Breaking BeliefsEpisode 147: Seek Out Good People In Your Life And Be That Person To Others With Daniel LeminDuring this interview, we discussed Daniel's background, upbringing, and career path, including his experiences in show choir, his passion for water, and his shift to business and communications. We delved into his journey in digital communications, the importance of social media for organizations, the value of understanding and connecting with their target audience, and the importance of seeking good mentors and helping others.Transform Your Health & Energy: A 90-Day Journey to Vitality. Our program is designed to help you revolutionize your relationship with food, energy, and overall wellness. Transform Your Health & Energy: A 90-Day...
2024-07-2341 min
Everything SpeaksThe 6 Best Books to Read this Summer to Become a Better Communicator, with Lee CaraherCommunications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows. Today is a Solo Show with your host, Lee Caraher. What you will learn in this episode: Lee's six summer reading recommendations to become a better communicator by fall How to become...
2024-06-2716 min
Social Pros PodcastIntroducing Data-Driven Decisions Lessons from Marketing Leaders That Drive ResultsNew podcast series alert from Convince & Convert! Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where she talks about her new book Data-Driven Personalization. She discusses some of the key insights from the book, why marketers need to have a more important presence at the 'data table', and how the concepts in t...
2024-06-0409 min
Data-Driven DecisionsIntroducing Data-Driven Decisions Lessons from Marketing Leaders That Drive ResultsWhat can marketers learn from data? Data is more important than ever and gives marketers a seat at the table, not just when it comes to marketing decisions but also discussions that affect company culture, team structure, and sales. A brand new series hosted by Zontee Hou, the Managing Director of Convince & Convert, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where she talks about her new book...
2024-06-0409 min
Real Finds Podcast: Commercial Real Estate UnfilteredSuccess in High-Risk Scenarios: Tips From An Insurance SpecialistIn this episode of the "Real Finds Podcast," Gordon Lamphere, Director of Sales and Leasing at Van Vlissingen and Co., sits down with Jeremy Goodrich, host of the top commercial real estate insurance podcast in the world, "The Managing Commercial Real Estate Risk Podcast." Together, they delve into insurance in the commercial real estate industry. Jeremy shares his expertise on a range of topics, including common misconceptions about the insurance industry, techniques used by special operations to maximize success in high-risk scenarios, data-driven insurance shifting risk and returns and pricing deals, and taking the "gut" out of...
2023-04-2635 min
Living My Side Hustle: Inspiration for Anyone That Does ExtraE01 - Talk Triggers - Word of Mouth Advertising Can Work For Your Side HustleEPISODE 01Welcome to a solo episode hosted by Dave! I recently read Talk Triggers by Jay Baer & Daniel Lemin - Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.More than 30 detailed case studies of...
2023-02-1014 min
Portfolio ChecklistGyűlnek a felhők Magyarország fölött, sok múlik a gázon és BrüsszelenMár meghallgatható a Portfolio Checklist keddi adása. Az első részben arról volt szó, hogy a januári leminősítés után további negatív lépések fenyegetik Magyarország adósbesorolását. Sok múlik azon, hogy mi lesz a Európai Bizottság által a jogállamisági eljárás miatt felfüggesztett 6,3 milliárd euró sorsa, de a gázellátás stabilitása is kérdés. Erről Beke Károlyt, lapunk makroelemzőjét kérdeztük. A műsor második részében az orosz hadsereg robotfegyvereiről volt sz...
2023-02-0731 min
Social Pros PodcastTop Social Pros Moments from 2022So we've made it to the end of 2022. In this special episode, Anna Hrach, Erika Lovegreen and Daniel Lemin sit down to highlight some of their favorite Social Pros guest moments from the past year. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details 2022 hasn't been an easy ride for social pros. But, still, the podcast has welcomed over 40 incredible guests onto the show who have done...
2022-12-3041 min
DigiMarCon PodcastManipurated - Daniel Lemin, Convince and ConvertHave you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to p...
2022-10-0647 minDigiMarCon PodcastManipurated - Daniel Lemin, Convince and ConvertHave you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to p...
2022-10-0647 minDigiMarCon PodcastManipurated - Daniel Lemin, Convince and ConvertHave you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to p...
2022-10-0545 min
Social Pros PodcastAn Extra Special Social Pros: Meet the Co-Hosts!One episode ago, we said a fond farewell to long-time hosts Jay Baer and Adam Brown. But things are far from over on the Social Pros podcast. As promised, this episode introduces our two brand new co-hosts and long-time members of the Social Pros family. Say hello to Erika Lovegreen, SVP of Marketing and Communications at ICUC, and Daniel Lemin, Senior Strategist, CX Advisor at Convince & Convert. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full E...
2022-04-1535 min
Living The Next Chapter: Candid Conversations with Authors and Writers for Readers Searching for a New ReadE01 - Book Review: Talk Triggers by Jay Baer and Daniel LeminEPISODE 01 - Living The Next Chapter Book Review: Talk Triggers by Jay Baer and Daniel LeminTalk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy...
2022-02-0511 minEverything SpeaksCreating Talk Triggers, with Daniel LeminDaniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy. What you will learn in this episode: How to handle clients who would prefer to pay for word-of-mouth How to steer conversations that you ultimately cannot control What are talk triggers in B2B businesses, and why it's more important in B2B than B2C Why a talk trigger can't be fake, and...
2021-12-0237 min
The Freedom Experience with Jean MoncrieffYour Unique Ability Is Your Differentiator, And Your Company’s TooWith so many “me too” businesses out there, finding your ‘uniqueness’, has never been more important. It’s essential for building a sustainable competitive advantage and the foundation of a great business.
In this episode, I share four simple frameworks to help you create some uniqueness in your business.
In This Episode You’ll Hear:
What is a unique differentiator?
How a business without a unique differentiator is in a precarious position Why it’s so important to have a unique differentiator.
Four simple ways to discover your unique differentiator.
Show Notes:
Talk Triggers...
2021-04-2126 min
The Freedom Experience with Jean MoncrieffYour Unique Ability Is Your Differentiator, And Your Company’s TooWith so many “me too” businesses out there, finding your ‘uniqueness’, has never been more important. It’s essential for building a sustainable competitive advantage and the foundation of a great business. In this episode, I share four simple frameworks to help you create some uniqueness in your business. If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me Jean, https://www.instagram.com/jean.moncrieff/ (@jean.moncrieff).
To get my FR...
2021-04-2126 min
Winfluence - The Influence Marketing PodcastAre Influencers Considered Experts?The official launch date of the book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand - is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings us to another book sneak peek episode and today we’re going to talk to Daniel Lemin.He is the co-author of Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth, written with Jay Baer. We talked about word of mouth o...
2021-02-1923 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - Michael Frackowiak, Bespoke Shirt Club (UK)A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail. The book Michael mentions is Talk Triggers - The Complete Guide to Creating Customers by Word of Mouth by Jay Baer and Daniel Lemin.You can contact Michael at https://michaelfrackowiak.com and https...
2020-12-0746 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - Michael Frackowiak, Bespoke Shirt Club (non-UK)A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail.The book Michael mentions is Talk Triggers - The Complete Guide to Creating Customers by Word of Mouth by Jay Baer and Daniel Lemin.You can contact Michael at https://michaelfrackowiak.com and https...
2020-12-0741 min
If You MarketShhhhhhhh, Word of Mouth Marketing, with Daniel LeminYou're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are you hoping by having a good product people will spread the word? Daniel Lemin is a tech startup co-founder, operations and marketing leader, and has 20 years of experience working for major global organizations. He is also a best selling author and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-09-2253 min
LEVEL UP: A Wedding Photography + Videography Podcast22: Things I Love Using in My Wedding Film BusinessI am all about finding new tools to help me grow and run my business efficiently. So today, I’m sharing some of my favorite things I use in my wedding videography business.--MENTIONED IN THIS EPISODE---Apps+Programs Mentioned (may contain affiliate links):Later - Instagram SchedulingStorychicCanva - Graphic DesignDubsado - CRMCalendly - Calendar to book meetings + appointments-Books Mentioned:Girl Wash Your Face + Girl Stop Apologizing by Rachel HollisProfit First by Mike MichalowiczBuilding a Storybrand by Donald MillerTalk Triggers by Jay Baer, Daniel LeminBusiness Boutique by Christy WrightAtomic Ha...
2020-03-0911 min
The Over 50 EntrepreneurDaniel Lemin | How to Harness Word of Mouth MarketingIs your business doing something for its clients worth talking about? Referrals – and word-of-mouth marketing – can be one of the most powerful levers for your business’s growth, says digital marketing consultant and author Daniel Lemin. But too many businesses don’t pay enough attention to this channel, especially as people trust “traditional” marketing and advertising less and less. Daniel shares his recommendations for harnessing word of mouth – online and offline – in a way that can radically transform how your business reaches customers and compel rapid growth as a result.
2020-02-0538 min
One Percent BetterEp. 103: 1% Better Word of MouthMy guest today calls remarkable word of mouth marketing, a talk trigger. He's Daniel Lemin, and he and his co-author Jay Baer have studied the concept so deeply that they wrote on book on it. You can find it here. In our conversation we discuss how business owners can be intentional about the art and science of word of mouth marketing. I hope this conversation can be a valuable resource for business owners, employees, and educators looking to be remarkable. As always, thanks for listening! --JF
2019-09-0841 min
Zev Audio ZoneTalking Talk Triggers with Jay BaerHow do you get people talking about your business? We all know that word of mouth is the most effective and cheapest form of marketing, and that if we had word of mouth, we wouldn’t need to spend as much on advertising, but most of us simply don’t know how to go about getting word of mouth in a systematic way. We just provide our products and services and hope that people will talk about it. But what if there was a system or a formula we could use that could sustain-ably and repe...
2019-09-0436 min
The Zee Marketing PodcastTalking Talk Triggers with Jay BaerHow do you get people talking about your business? We all know that word of mouth is the most effective and cheapest form of marketing, and that if we had word of mouth, we wouldn't need to spend as much on advertising, but most of us simply don't know how to go about getting word of mouth in a systematic way. We just provide our products and services and hope that people will talk about it. But what if there was a system or a formula we could use that could sustain-ably and repeatedly generate...
2019-09-0436 min
The Shaun Tabatt ShowJay Baer - Talk Triggers: The Complete Guide to Creating Customers with Word of MouthIt's an honor to welcome marketing guru Jay Baer to the show to talk about his and Daniel Lemin's spectacular book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. About the Book: Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into prac...
2019-07-0529 min
Public Speaking with Peter GeorgeHow to Build Your Business Using Talk Trigger with Jay BaerWe all know how beneficial word-of-mouth marketing is, yet only 1% of businesses have a word-of-mouth strategy. This is because many of us believe that being competent in our professions inspires people to talk about us and our businesses. Oh, if only this were true. Jay Baer, Hall of Fame speaker and author of the best-selling "Talk Triggers," explains how you can use talk triggers and other tactics to grow your speaking business. In this episode, you'll discover: The benefits of making an unconventional choice. How you build word-of-mouth by making a dec...
2019-06-0422 min
Inside InfluenceJay Baer - Talk Triggers: How to harness word of mouthNow for anyone that’s been listening to the podcast for awhile - you’ll know I FIRMLY believe that the days of out-spending, out-shouting and out-interrupting our competitors is over.What do I mean by that? I mean that if you want to stand out in a new age of influence - in an age where what gets talked about, what gets remembered, what (in the words of my next guest) is considered ‘remarkable’ enough to share within our networks - isn’t ‘business as usual’ - OR ‘marketing as usual’.In fact - I believe i...
2019-05-081h 07
Hank's Business and Marketing TipsHMBT #168: Talk TriggersI recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth.
Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable. I discuss a few examples in this episode. What can you do to stand out?
2019-04-0202 min
Onward NationSparking conversations about your brand, with Jay BaerJay Baer, CSP is the world’s most retweeted person among digital marketers. He is a business strategist, keynote speaker, and the New York Times best-selling author of five books including “Hug Your Haters.” Jay has advised more than 700 companies including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps companies gain and keep more customers through the intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other...
2019-02-2000 min
The Foundr Podcast with Nathan Chan237: Find Your ‘Talk Trigger’ to Spark Powerful Word-of-Mouth, With Jay Baer of Convince & ConvertJay Baer was born to be in business. As a seventh-generation entrepreneur, he always knew he’d start his own company one day.Over the years, his ventures have run the gamut—from an early internet company to a design firm to his popular marketing consulting firm, Convince & Convert. His clients have included Hilton, Cisco, Nike, and Oracle, just to name a few.And if that weren’t enough, Baer is a New York Times-bestselling author, with six books under his belt. His latest, Talk Triggers—co-authored by marketing expert Daniel Lemin—dives into the power of w...
2019-02-1254 min
Higher Ed Marketing LabEngineering Word of Mouth with Daniel LeminResearch suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth. In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays out an actionable framework higher ed marketers can use to create the kinds of unique and memorable talk triggers students can't help sharing. We discuss: What makes for a great talk trigger (hint: it's not about having a flashy gimmick) How...
2019-01-0330 min
Social Pros Podcast10 Key Social Media Lessons From 51 Podcast EpisodesIn this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode 07:51 - Ep #316: Sarah O'Grady "Why the Best Social Media Ideas Sound Terrible at First" 10:17 - Ep #319: Chuck Hemann "Is Your Job Ready for the Future of Social Analytics?" 12:33...
2018-12-2841 min
Experience This!EP054: Tribal, Technical, and Bibliographical!Learn about implementing ancient wisdom into your employee and customer training efforts, taking a painful process and making it enjoyable every step of the way, and using iconic talk triggers to conveniently enhance your customer experience. Bite-Sized Delight From the Episode: • How tribal teachings around observation, story-telling, and gamification provide insight about effective training. • How removing obstacles can enhance your customers’ enjoyment and ease of use. • How three fantastic new books can augment your customer experience knowledge. Are You Looking for Things We Referenced? • Learning Like Tribes: Three Methods that Apply Today - by Jani...
2018-12-2438 min
Ask a House CleanerAngela Brown's Top 10 Books for House Cleaners in 2019Angela Brown's top 10 books for house cleaners in 2019 is an update to last year’s list found on My Cleaning Connection. If you are thinking "Clean with me, I need help to clean my space," check out last year’s selection. http://mycleaningconnection.com/resources/books/ Angela Brown's top 10 books for house cleaners in 2019 is not about cleaning. If you've been thinking "I need help to grow my cleaning company," this is your list. We could call this #Top10 "top 10 books for entrepreneurs." Angela Brown's top 10 books for house cleaners in 2019 will help you work smart n...
2018-11-3016 min
Ask a House CleanerAngela Brown's Top 10 Books for House Cleaners in 2019Angela Brown's top 10 books for house cleaners in 2019 is an update to last year’s list found on My Cleaning Connection. If you are thinking "Clean with me, I need help to clean my space," check out last year’s selection. http://mycleaningconnection.com/resources/books/ Angela Brown's top 10 books for house cleaners in 2019 is not about cleaning. If you've been thinking "I need help to grow my cleaning company," this is your list. We could call this #Top10 "top 10 books for entrepreneurs." Angela Brown's top 10 books for house cleaners in 2019 will help you wor...
2018-11-3016 min
B2B Marketing and More With Pam Didner65 - Book Review: Talk Triggers by Jay Baer and Daniel LeminI just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It totally exceeds my expectations. Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4 requirements for a talk trigger which gets your customers to spread the word for you. Then they identify 5 types of talk triggers that you may be able to use for your marketing outreach, and they end the book with 6 steps that you can take to implement a complete word-of-mouth strategy. A solid framework...
2018-11-2905 min
Scratch EntrepreneurJay Baer – How to explode your word of mouth marketing with Talk TriggersWhen McKenzie and I started Shine Insurance I had very little knowledge of how to run a business and even less about how to sell something. I had been a teacher for 13 years. People brought their kids to my classroom and if I boomed, the immediate consequences were limited. I also knew that people don’t particularly like insurance and insurance agents, maybe next to used car guys, are the basic definition of slimy sales people. We knew we where setting out to change that perception to literally change the way people feel about insurance, but besides just...
2018-11-2752 min
Crack the Customer Code347: Jay Baer, Talk TriggersJay Baer enlightens us with his powerful and proven approach to strategically creating, controlling and measuring word of mouth with key takeaways from his new book, Talk Triggers. Create amazing word of mouth ON PURPOSE with Talk Triggers When it comes to marketing, nothing is more cost-effective than word of mouth. However, we tend to think of word of mouth as organic. We assume it’s something we can’t predict, measure, and control. Maybe you get lucky, and maybe you don't. But what if you could get customers talking on purpose, in ways that are...
2018-11-2130 min
Casual Fridays PodcastWord-of-Mouth Strategy: How Your Customers Can Power Your MarketingDo you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust. Today on the podcast, I'm joined...
2018-11-0235 min
????????? by ???? ?????Interview with Jay Baer from Convince & ConvertSocial Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie.
On this week's show, we talk to Jay Baer from Convince & Convert Digital Consultancy, chatting with Alan about Customer Word of Mouth Marketing and his new book co-written with Daniel Lemin, Talk Triggers The Complete Guide to Creating Customers with Word of Mouth
Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convin...
2018-10-3140 min
Social Media Talks PodcastInterview with Jay Baer from Convince & ConvertSocial Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Jay Baer from Convince & Convert Digital Consultancy, chatting with Alan about Customer Word of Mouth Marketing and his new book co-written with Daniel Lemin, Talk Triggers The Complete Guide to Creating Customers with Word of Mouth Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the...
2018-10-3140 min
The Happiness Practices with Phil GerbyshakTalk Triggers - Daniel Lemin Want to get more business? You need a talk trigger, and to leverage word of mouth in an intentional way. And you can learn how in this conversation with Daniel Lemin, co-author of the new book Talk Triggers. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into...
2018-10-2230 min
On Brand with Nick WestergaardCreating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy!About Jay Baer & Daniel LeminJay Baer is the fou...
2018-10-1635 min
Crack the Customer Code341: Is Word of Mouse Getting Less Important? Adam and Jeannie discuss the apparent decline in trust of Word of Mouse and how businesses and consumers are navigating the misinformation associated with online reviews. Navigating the new Word of Mouse Positive word of mouth can be very powerful in driving sales and forging loyalty. But because marketers know this, review sites and forums are becoming rife with fake reviews. For example, it’s been said recently that up to one-third of reviews on TripAdvisor are fake. “People are more and more suspect of fake reviews.” -Adam Toporek However, it’s not just TripAdvisor we’re talking about here. Ther...
2018-10-0917 min
Business of StoryBusiness Storytelling Tips From Six STORYco LeadersBrand and business storytelling is all of the rage today. And for good reason. It works. But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how. This week's show previews the latest storytelling tips and techniques you'll learn from leading brand and business storytellers who are coming together for STORYco, a FREE storytelling conference on October 25, 2018 at the historic downtown Los Angeles Theatre Center. This is your opportunity to receive the most invaluable free advice you can get on the art and...
2018-10-0846 min
Marketing Over CoffeeJay Baer and Daniel Lemin on Talk Triggers!In this Marketing Over Coffee: Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Jay: Youtility, Hug Your Haters Daniel: Manipurated! Have your customers do word of mouth with a consistent story The 4-5-6 Word of Mouth and the Doubletree Cookie - Spending money to do original research to verify Cheesecake Factory and the Massive Menu 6:52 SnapEngage is a dedicated enterprise chat...
2018-10-0530 min
The Successful Pitch with John LivesayTalk Triggers: Word Of Mouth Marketing - Daniel Lemin | TSP 182Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love...
2018-10-0328 min
This Is the AuthorS3 E131: Scott Belsky, Jay Baer and Daniel Lemin, and Chris YehIn this episode, meet entrepreneur Scott Belsky, marketing experts Jay Baer and Daniel Lemin, and entrepreneur Chris Yeh. You’ll learn about some of the most important--but often forgotten--pieces of business-building. Whether you want to optimize your team’s productivity or create word of mouth buzz among consumers, these experts will walk you through it. And, hear why, even when narrating a business book, channeling emotions is important.
2018-10-0210 min
Journey Through The Full Audiobook Everyone Is Talking About — So Immersive!Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth by Daniel Lemin, Jay BaerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/342185to listen full audiobooks.
Title: Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth
Author: Daniel Lemin, Jay Baer
Narrator: Ted Wright, Daniel Lemin, Jay Baer
Format: Unabridged Audiobook
Length: 5 hours 34 minutes
Release date: October 2, 2018
Ratings: Ratings of Book: 4.71 of Total 7
Ratings of Narrator: 5 of Total 1
Genres: Business & Career Development
Publisher's Summary:
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and...
2018-10-025h 34Feel Your Ears To A Sensational Full Audiobook.Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth by Daniel Lemin, Jay BaerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/342185to listen full audiobooks.
Title: Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth
Author: Daniel Lemin, Jay Baer
Narrator: Ted Wright, Daniel Lemin, Jay Baer
Format: Unabridged Audiobook
Length: 5 hours 34 minutes
Release date: October 2, 2018
Ratings: Ratings of Book: 4.71 of Total 7
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences...
2018-10-025h 34
The Small Business Radio Show#501 Win More Business and Turn Clients into Raving FansSegment 1: Mo Bunnell is author of THE SNOWBALL SYSTEM: How to Win More Business and Turn Clients into Raving Fans. Over the course of his career, he's worked in nearly every area of business development and used this knowledge and experience to build the GrowBIG business development system, resulting from years of testing and peer reviewed research into why people buy and what makes the buying process happen faster, in greater volume, and with more enjoyment. BIG has now certified over 100 professionals as licensed GrowBIG trainers who have trained tens of thousands of professionals around the world, from individuals to...
2018-10-0253 min
Relish The Full Audiobook That Keeps Thriller Fans Hooked.Talk Triggers by Jay Baer, Daniel LeminPlease visithttps://thebookvoice.com/podcasts/2/audible/98108to listen full audiobooks.
Title: Talk Triggers
Author: Jay Baer, Daniel Lemin
Narrator: Jay Baer, Daniel Lemin, Ted Wright
Format: mp3
Length: 5 hrs and 34 mins
Release date: 10-02-18
Ratings: 4.5 out of 5 stars, 249 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy...
2018-10-025h 34Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingTalk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth by Daniel Lemin, Jay BaerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/342185to listen full audiobooks.
Title: Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth
Author: Daniel Lemin, Jay Baer
Narrator: Ted Wright, Daniel Lemin, Jay Baer
Format: Unabridged Audiobook
Length: 5 hours 34 minutes
Release date: October 2, 2018
Ratings: Ratings of Book: 4.71 of Total 7
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences...
2018-10-025h 34Unlock Top Full Audiobooks in Business & Economics, Business & Career DevelopmentTalk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth by Daniel Lemin, Jay BaerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/342185to listen full audiobooks.
Title: Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth
Author: Daniel Lemin, Jay Baer
Narrator: Ted Wright, Daniel Lemin, Jay Baer
Format: Unabridged Audiobook
Length: 5 hours 34 minutes
Release date: October 2, 2018
Ratings: Ratings of Book: 4.71 of Total 7
Ratings of Narrator: 5 of Total 1
Genres: Business & Career Development
Publisher's Summary:
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and...
2018-10-025h 34
Thinking With Mitch JoelSPOS #638 - Talk Triggers With Jay BaerWelcome to episode #638 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #638 - Host: Mitch Joel. My good friend Jay Baer has spent 25 years in digital marketing and customer experience. His current company – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel. We're here to talk about his amazing new book, Talk Triggers (which he co-authored with Daniel Lemin), which is the complete guide to getting customers to use a brand's differentiator in a way that would compel them towards better word of mouth. In the best compani...
2018-09-3053 minSocial Pros PodcastA Special Preview of Talk Triggers By Jay Baer and Daniel LeminIn this bonus episode of the Social Pros Podcast, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!
2018-09-2506 minOn Brand with Nick WestergaardWhy Data Is Critical to Building Customer Loyalty with Kevin Dean“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy!About Kevin DeanKevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in...
2018-09-2429 min
FOMOFanz the Brian Fanzo showTalk Triggers: Cookies & an AlpacaOn today's episode, I discuss the power of word of mouth marketing, talk triggers and a new must-read book. How has wearing a hat and bright red shoes helped grow my business? You'll have to listen to this episode to find out! Inspired by the new book by Jay Baer & Daniel Lemin titled Talk Triggers! Get a copy of the book at http://www.TalkTriggers.com
2018-09-2021 min
FOMOFanz the Brian Fanzo show083: Talk Triggers: Cookies & an AlpacaOn today's episode, I discuss the power of word of mouth marketing, talk triggers and a new must-read book. How has wearing a hat and bright red shoes helped grow my business? You'll have to listen to this episode to find out! Inspired by the new book by Jay Baer & Daniel Lemin titled Talk Triggers! Get a copy of the book at http://www.TalkTriggers.com
2018-09-2021 min
Build a Better Agency PodcastTalk Triggers and Chatter Matters: Word-of-Mouth Marketing with Daniel LeminWord of mouth is nothing new. For generations, it's been talking with your neighbor over the fence, at the local watering hole, or telling your co-worker about the latest movie in the breakroom. As a business, word of mouth is sparked by those things that you do that separate you from the pack. These talk triggers are so memorable and unique that your customers can't help but talk about them. My guest Daniel Lemin gives plenty of examples that show us that talk triggers are rarely very expensive, and they tend to be operational differentiators rather than...
2018-09-1753 min
Steal The Show – Steal the Show with Michael Port119 Jay Baer and Daniel Lemin on How to Get People to Talk About YouListen Now
“Those who have the courage to do something distinctly, purposefully, and strategically different will reap the rewards.” – Jay Baer
(click to tweet)
On today’s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, to create one inside our own company is much easier said than done.
That’s why we’re digging into the specific elements required for a talk trigger to be activated. With so much noise in the...
2018-09-1727 min
Steal the Show with Michael Port119 Jay Baer and Daniel Lemin on How to Get People to Talk About You“Those who have the courage to do something distinctly, purposefully, and strategically different will reap the rewards.” - Jay Baer (click to tweet) On today’s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, to create one inside our own company is much easier said than done. That’s why we’re digging into the specific elements required for a talk trigger to be activated. With so much noise in the marketing and advertisin...
2018-09-1750 min
Gen X Amplified with Adrion Porter046: Jay Baer on Creating a Memorable Brand with Word of MouthOn this new episode of Gen X Amplified, we are welcoming back a familiar voice and friend to the show. Hall of Fame keynote speaker, business advisor, and best selling author…the one and only Jay Baer is joining Adrion once again on the podcast. For this his second visit to Gen X Amplified, Jay and Adrion discuss and unpack his latest book titled: – Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, which he co-wrote with Daniel Lemin. Jay Baer is an award-winner speaker, consultant, strategist and whose mission is to help busines...
2018-09-1249 minBusiness of Story#159: How to Share Your Brand Story Through Talk TriggersWord of mouth marketing is incredibly effective – if done the right way. A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. Creative and purposeful implementation of talk triggers is necessary to garner customer traction and propel your business forward. In this week's show, you will learn how to do just that. Jay Baer, Maestro of Word of Mouth Marketing and Daniel Lemin, a leader in reputation management, join forces to discuss their latest book Talk Triggers: The Com...
2018-08-2748 min
Orion's World90. Hug Your Haters; Turn Customers Who "hate" You Into Raving Fans with Jay BaerA quick confession: I love every conversation I have on this show. I was so excited for this one that I forgot to hit "record" for a moment! Jay Baer is my guest today, and he's an expert on making customers happy. You probably know the feeling of getting a complaint or criticism at work. But if you have an online presence, you probably know all about the power of bad reviews. Bad reviews can happen to anyone , no matter how hard we try to satisfy our customers. So listen as we learn to deal with bad reviews and...
2017-11-1451 min
The Marketing CloudcastHow to Use Customer Reviews and Testimonials to Make Your Marketing More BelievableYou know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have traditional reviews to pull from? Get the answers from two leading experts in customer testimonials and reviews: Daniel Lemin, author of "Manipurated" and head of consulting at Jay Baer's Convince & Convert; and Andy Crestodina, cofounder and strategic director of Orbit Media Studios and planner for hundreds of websites in his caree...
2017-07-1900 min
The Marketing Disenchanted PodcastTMDP 040: Digital Marketing Is Not A MonolithIn this episode I share the clarity of purpose I gained going on Park Howell’s Business of Story podcast. Park helped me tap into my why and get to the brand statement: “Temi is the #1 resource to teach you the reality of digital marketing to propel your career.” I share the strange but true story of how an unwitting black hat was spread bad information to REIAs. I also share how my why closely aligns with wisdom shared by guest Jay Acunzo. You’ll Learn: You’ll learn Temi’s “why” that...
2017-07-0430 min
Crack the Customer Code183: Online Reviews More Important Than EverWe've learned some startling facts about how online reviews affect the decisions your customers make, so we're sharing tips on how to take action today. Your customer journey includes online reviews Adam and Jeannie have been researching online reviews, and they’ve found some interesting facts they can’t wait to share. 2016 was a big year for online reviews, but 2017 will be bigger. Are you ready? Studies show we rely more on customer reviews to find what we need than ever, and this is especially true for local businesses. It behooves leaders to understand h...
2017-02-0613 min
The Marketing Disenchanted PodcastTMDP 001: Just Google It?!In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. Without getting political, the point I’d like to pull out is that most people can’t call B.S. online when they see it. They lack what I call digital discernment, which is a skill they must be learned. This is in strake contrast to the “un-College” movement that touts self-study via search engines over higher education. Just Google-ing it can work, assuming you know how to make heads or tails out of the results; which as we’ve seen above most...
2016-12-1132 minBuild a Better Agency PodcastEpisode 56: Helping Clients Manage Their Online Reputations, with Daniel Lemin.Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of "Manipurated," an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer's Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC...
2016-10-3142 min
Crack the Customer Code152: Daniel Lemin, ManipuratedToday we’re uncovering what every small business owner needs to know about online reviews with Daniel Lemin, reputation expert and author of Manipurated. About our guest Daniel Lemin is a respected authority on the reputation industry. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on businesses and the ongoing struggle business owners have with their online reputations. Daniel is the head of consulting for Jay Baer’s Convince & Convert consulting team, and he’s a regular contributor to the Convin...
2016-09-1928 min
Digital Mitten009: Handling Negative Reviews on Social MediaJeff DeHaven of Digital Mitten is joined by Daniel Lemin, author of Manipurated, in discussing how to handle negative reviews on social media. Get into the minds of the customers and those who write the reviews, as well as how to handle the reviews and crisis of malicious attacks from competitors. Get the inside scoop on the unique online world of reviews and ratings in this month’s edition of Social Insights.
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Send in a voice message: https://podcasters.spotify.com/pod/show/digital-mitten/message
2016-09-1520 min
Entrepreneurs on Fire Business PodcastA guide to the complex world of online ratings and reviews with Daniel LeminDaniel is the author of Manipurated, a business owner’s guide to the complex world of online ratings and reviews. He is also a strategist with Jay Baer’s Convince & Convert consulting team, and was an early member of the Google marketing team. Visit EOFire.com
2016-04-0524 min
Like, Bite & ShareRatings & ReviewsDaniel Lemin is the founder of One Good Brand. He is a Senior Strategist at Convince and Convert. He has been on Fox News, CBS Radio, in the New York Times and USA Today. He is also the author of Manipurated, a deep dive into the online rating and review business. On the show we discuss the importance of staying on top of your customer and how responding to reviews can be more impactful than marketing on social media. He joins Like, Bite & Share to teach us how those reviews affect small and medium-sized businesses.
ABOUT THE S...
2015-12-2433 min
The Marketing Book Podcast047 Manipurated by Daniel LeminManipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin Recorded 10/27/2015
2015-12-0432 minSocial Pros PodcastAre You Being Manipurated by Online Reviews?Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book "Manipurated," a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhan [...]
2015-12-0348 min
Social Media Marketing PodcastOnline Reviews: How to Respond to Fraudulent ReviewsDo people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews. Show notes: https://www.socialmediaexaminer.com/173
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2015-11-2739 min
The Agents of Change Digital Marketing PodcastHow to Fix Bad Yelp Reviews (TripAdvisor, Too) - With Daniel LeminWhether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally.
But once that bad review is posted, how do you move on from that, and is it really as bad for our business as we think it is?
In the business world, reputation means a great deal. What better way to build that reputation than by encouraging your happy customers to write a review, share their experience and recommend you to others on one of th...
2015-11-0437 min