Shows
Bulletproof Your CPG Brand269 Extend Your Runway Boost Sales - Bulletproof Your CPG BrandThe podcast "Bulletproof Your CPG Brand" focuses on helping emerging CPG brands extend their runway and boost sales. The host, Dan Lohman, emphasizes the importance of protecting the value these brands create, rather than solely focusing on velocity. He highlights three strategies, including fixing promotion agreements and deductions, to achieve this goal. The show outlines three strategies to help small brands succeed in retail. First, tighten up promotion agreements to prevent unnecessary deductions and maintain cash flow. Second, own your shelf strategy by proactively guiding product placement and ensuring consistent merchandising. Third, align your brand s...
2025-12-1018 min
Ministry XThru the Gates of Fringe with Trevor Lohman PhDPhD neuroscientist Trevor Lohman joins the program to talk about his new book, God's Eye View and his journey from atheism to Jesus Christ, touching upon consciousness, creation, simulation theory, artificial intelligence, the Shroud of Turin and other facinating fringe topics!Buy the book here: God's Eye View by Trevor LohmanCheck out the podcasts: Happy Fools Podcast - God's Eye ViewSubstack: Hemispheric PressWEB: http://fringeradionetwork.comEMAIL: ministryx@protonmail.comX: @FringeRadioNetX: @FRN_Daniel_XTelegram: t.me/ministryxtelestreamGab: @Ministry_X
2025-07-022h 03
Ministry XThru the Gates of Fringe with Trevor Lohman PhD - Ministry X - 045PhD neuroscientist Trevor Lohman joins the program to talk about his new book, God's Eye View and his journey from atheism to Jesus Christ, touching upon consciousness, creation, simulation theory, artificial intelligence, the Shroud of Turin and other facinating fringe topics!Buy the book here: God's Eye View by Trevor LohmanCheck out the podcasts: Happy Fools Podcast - God's Eye ViewSubstack: Hemispheric PressWEB: http://fringeradionetwork.comEMAIL: ministryx@protonmail.comX: @FringeRadioNetX: @FRN_Daniel_XTelegram: t.me/ministryxtelestreamGab: @Ministry_X
2025-07-022h 03
Bulletproof Your CPG BrandFixing Our Broken Food System By Embracing Nature, Chloe Sorvino with Forbes210. Explore fixing our broken food system with a focus on natural and local solutions for a sustainable future. Chloe, a Forbes writer, discusses her journey into food and agriculture journalism, highlighting her passion for food and gardening. She emphasizes the importance of understanding the complexities of the food supply chain, from farm to table. Chloe also touches on the inequities of the broken food system and the need for greater awareness about the true cost of our food. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to...
2020-09-081h 00
Bulletproof Your CPG BrandStop Wasting Money by Improving Brand Awareness, Jessica Malach with Social Nature209. Learn how to stop wasting money and make it easier for shoppers to find and buy your brand with effective strategies. Social Nature helps brands understand consumer stories and experiences to build brand awareness and drive conversions. Through hyper-targeting and data-driven insights, they identify the most effective marketing strategies and optimize product offerings building direct relationships with consumers through e-commerce. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P...
2020-08-311h 07
Bulletproof Your CPG BrandBuilding And Scaling A Brand for Success, Kevin & Patrick Webber, Jeff Kingsbury with Fourpoints®Bar & Basecamp Co-Pack208. Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building over retail opportunities, and emphasize the importance of a well-thought-out business plan. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers...
2020-08-241h 14
Bulletproof Your CPG BrandA Effective Trade Promotion Strategy Needs A Solid Business Plan, Michael J. O'Donnell with The Belmullet Food and Beverage Group207. Transform your brand's presence. An effective trade promotion strategy begins with a solid business plan for success. A solid business plan is crucial for brand success, including a clear product description, competitive analysis, and sales and marketing objectives. The plan should be concise, with the executive summary. A well-crafted business plan should be comprehensive enough for anyone to run the brand effectively. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item...
2020-08-171h 06
Bulletproof Your CPG BrandThinking Beyond Equity - Funding Strategies Explained, Jessica Bates with Dwight Funding206. Explore alternative funding solutions with Thinking Beyond Equity Empower your brand to thrive in a competitive market. Jessica, from Dwight Funding, discusses alternative funding solutions for growing consumer product brands. She emphasizes the importance of having a solid financial foundation, including accurate books and accounting, from the start of a business. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, b...
2020-08-101h 04
Bulletproof Your CPG BrandThe Impact of Regenerative Organic on Brand Sales Growth, Matthew Caspersz with Cha's Organics205. Discover how the impact of regenerative organic brands aligns with shopper values and drives sustainable purchasing. Matthew discusses the importance of biodiversity and traditional farming methods in Sri Lanka, highlighting the use of organic fertilizers and heirloom varieties. He emphasizes the need to preserve these methods and empower organic farmers to switch from conventional farming. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your...
2020-08-051h 14
Bulletproof Your CPG BrandWhy Regenerative Organic Is An Important Step For Sustainability, Birgit Cameron with Patagonia Provisions204. Understand the importance of regenerative organic methods in enhancing food quality and protecting our environment. Patagonia, an environmental company, entered the food industry to address climate change and soil depletion caused by chemical agriculture. Patagonia Provisions, their food division educates consumers about regenerative organic practices and the impact of their food choices and promote a more sustainable food system. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P...
2020-08-031h 13
Bulletproof Your CPG BrandHow To Explode Brand Sales Using Strategic Partners, Stu Strumwasser with Green Circle Capital Partners203. Learn how to explode brand sales with the right strategic investor and empower your brand to thrive in competitive markets. Stu emphasizes the importance of a strong business strategy and unit velocity for long-term success, especially when entering new distribution channels. He highlights the changing landscape of strategic buyers. Green Circle Capital Partners specializes in the natural products focusing on building relationships with investors who align with their clients' values and needs. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands o...
2020-07-271h 08
Bulletproof Your CPG Brand11 Proven Strategies To Increase Your Market Basket Size202. Discover 11 proven strategies to increase your market basket size and boost sales effectively for your brand. Retail is broken, focusing more on profit than customer needs. The key to fixing retail is educating retailers on the value of the customer shopping basket, especially for health-conscious shoppers who spend more. Understanding the ideal consumer and their buying habits is crucial for brands to increase market basket growth and provide value to retailers. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of...
2020-07-2616 min
Bulletproof Your CPG BrandHow To Explode Sales And Profits With Expert Guidance, Adam Hertel with Summit Sales Consulting201. Discover how to explode sales during a pandemic using expert insights and affordable strategies for maximum impact. Adam, a consultant with experience in both big CPG and natural brands, shares his insights on leveraging expertise to identify creative strategies for brand growth and scaling. He emphasizes the importance of fresh perspectives and outside expertise in accelerating brand growth. Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal shoppers, aligning...
2020-07-201h 05
Bulletproof Your CPG BrandTrade Promotion Review Strategies - Enhance Your Profits200. Unlock effective Trade Promotion Review Strategies - Where To Begin & What To Focus On for better brand growth and profits. This podcast episode focuses on trade marketing, specifically the costs associated with getting products on store shelves and into the hands of shoppers. Dan emphasizes the importance of understanding and executing trade promotions flawlessly to maximize brand growth and profitability. Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal s...
2020-07-1423 min
Bulletproof Your CPG BrandHow To Keep Your Brand Alive Today And Tomorrow, Andrew Therrien with Big Orange Productions199. Unlock the secrets of brand longevity Discover how to keep your brand alive today and tomorrow with proven strategies. Andrew discuss the importance of staying calm and strategic during uncertain times. They emphasize the need to reassess business situations, prioritize top accounts, and focus on customer needs. Providing value to retailers and building strong relationships can position brands for long-term success. Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your i...
2020-07-061h 05
Bulletproof Your CPG BrandHow Natural Brands Are Adapting To The Economic Challenges, Jessica Malach with Social Nature198. Learn how natural brands are adapting to the Economic Challenges, focusing on innovative strategies to thrive and engage consumers effectively. A study of CPG manufacturers revealed high confidence in adapting to market changes. Despite supply chain challenges, cash flow issues, and employee retention concerns, the outlook for the next six months is positive, with most companies projecting increased sales. Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal shoppers...
2020-06-291h 04
Bulletproof Your CPG BrandMaximize The Real Value Of Your Brand Today, Eric Skae with The Bricktown Group197. Unlock the secrets to maximize the real value of your brand and significantly increase your sales and profits starting today. Eric Skay emphasizes the importance of understanding the end consumer and articulating their value to retailers. He highlights the significance of EBITDA margins, particularly in the current market and stresses the importance of focusing on the market basket and the value a brand brings to retailers. Today's Free Downloadable Guide: Retail Scorecard - Maximize Retail Execution. Exploit your competitions weaknesses by committing to this simple strategy that they overlook. Scorecards are the most powerful and underutilized project m...
2020-06-221h 11
Bulletproof Your CPG BrandLeveraging Wisdom to Unlock Leadership and Brand Growth, Brad Barnhorn with Brad Barnhorn196. Unlock the full potential of your leadership and brand by leveraging wisdom Empower your brand with effective strategies. Brad Barnhart, a sought-after advisor in the industry, emphasizes the importance of unlocking leadership and brand potential for current and future success. He highlights the significance of creating healthy, sustainable companies and brands that thrive both externally and internally foster a culture of growth and innovation. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the l...
2020-06-151h 09
Bulletproof Your CPG BrandThe Importance Of Knowing What Your Customer Expects, Mike Berland with Decode_M195. Discover The Importance Of Knowing What Your Customer REALLY Want for effective branding strategies and business growth. Mike Berland with Decode_M discusses the importance of knowing your ideal customer and how to effectively promote your brand. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics t...
2020-06-081h 04
Bulletproof Your CPG Brand8 Proven Strategies To Maximize Trade Marketing Success194. Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week's podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The Trade Promotion ROI Calculator, is available to help measure promotion effectiveness. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the...
2020-06-081h 05
Bulletproof Your CPG BrandYour Brand Is A Reflection Of Your Community Impact, Alex Sanfilippo with Creating A Brand193. Explore how your brand is a reflection of your community and learn strategies to empower your business enhancing visibility. The strength of a brand is tied to the community it attracts, which can help sell the brand and provide support. This podcast episode features Alex, who is building a community and will share his insights. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your...
2020-06-0730 min
Bulletproof Your CPG BrandBrand Success Begins With Clarity in Marketing, Kim Kirchherr with K2 Outcomes192. Explore how brand success begins with clarity not confusion Discover insights to empower your brand and elevate your strategy. Kim emphasizes the value of connecting agriculture, food, and health to educate consumers about the origin of their food and its impact on their well-being combining category management expertise with health professional insights to better understand consumer needs and preferences. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L...
2020-06-0258 min
Bulletproof Your CPG BrandShopping Trends, The Changing Retail Landscape With, Phil Lempert with Supermarket Guru191 Explore how the economy is changing retail and discover strategies to remain relevant to shoppers in today's market. The retail landscape has changed, highlighting the fragility of the supply chain and the need for brands to step up their game. Natural brands should focus on understanding their core customers, communicating their value proposition, and supporting retailers to gain a competitive advantage. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn...
2020-05-261h 09
Bulletproof Your CPG BrandPromotion Analysis Growth Strategies to Maximize ROI190. Unlock growth strategies with promotion analysis to maximize your trade marketing ROI and eliminate wasted promotional spending. Trade marketing involves more than just tools; it requires experience and expertise to maximize promotional dollars. Learn what promotional tactics drive the biggest ROI and leverage it at retail. Become a trade marketing expert to gain a significant competitive advantage. Today's Free Downloadable Guide: Retail Scorecard - Maximize Retail Execution. Exploit your competitions weaknesses by committing to this simple strategy that they overlook. Scorecards are the most powerful and underutilized project management and goal-setting tools that help brands achieve success...
2020-05-2013 min
Bulletproof Your CPG BrandECRM And RangeMe, How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves, with Sarah Davidson, Joe Tarnowski & Brandon LeongThere is a better way to get your brand onto store shelves and into the hands of more shoppers during these uncertain times. Trade shows are great for networking but they do not provide face time with retailers you need to grow and scale your brand.
Welcome, I have a special treat for you. Today I want to help you learn about an innovative strategy to get your brand on more store shelves and into the hands of more shoppers. After all that's why we're all here right! The best part is that you can use these resources today while...
2020-05-121h 13
Bulletproof Your CPG BrandBrand-Building Strategies For Natural Food Brand Growth, Jeffrey Hayzlett with C-Suite188. Unlock the potential of your natural food brand with tailored brand-building strategies to connect with shoppers and build loyalty. Jeffrey Hayzlett, a seasoned CPG executive with a background in marketing and sales, explains C-Suite, a network of C-suite leaders, as a trust-building platform that provides resources and support to brands with a thriving ecosystem. Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal shoppers, aligning with retailer objectives, and...
2020-05-0519 min
Bulletproof Your CPG BrandTrade Marketing Goal Setting to Achieve Targets187. Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned with the overall business plan. By prioritizing trade marketing goals and leveraging partnerships, brands can gain a competitive advantage and drive sustainable growth. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade...
2020-05-0459 min
Bulletproof Your CPG BrandWhat Role Should Trade Marketing Play In Your Growth Strategy?186. Unlock growth potential with trade marketing. Discover what role trade marketing should play in your growth strategy for success.Trade marketing is crucial for brand growth, driving sales and customer reach. However, 70-90% of trade marketing dollars are wasted due to ineffective strategies. By understanding trade marketing dynamics and leveraging data, brands can negotiate better promotions with retailers and distributors, creating win-win situations that boost sales. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine...
2020-04-2905 min
Bulletproof Your CPG BrandTofurky The Hottest Food Trend in Plant Based Products, Seth Tibbott with Tofurky185. In Search Of The Wild Tofurky. Tofurky is leading the plant-based revolution Discover how this brand shaped the hottest food trend in sustainable eating. Seth Isaacson, founder of Tofurky, recounts the company's journey from a small, self-funded business to a national success. Inspired by tempeh, Tofurky disrupted the market with its plant-based products, particularly the Tofurky roast, which gained popularity and transformed the company with a strong mission, company culture, and community engagement. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New p...
2020-04-281h 22
Bulletproof Your CPG Brand5 Top Strategies To Save Money And Boost Profits184. Learn how to save money with 5 top strategies to dramatically reduce deductions that drain your business finances. This webinar series focuses on reducing deductions and improving trade marketing ROI for brands. It covers trade marketing, goal setting, and strategies that work in any challenging times. The focus is to get your brand on more store shelves and into the hands of more shoppers. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest i...
2020-04-211h 07
Bulletproof Your CPG BrandSECRETS 184 5 Top Strategies To Save Money By Dramatically Reduce Deductions Dan Lohman With Brand Secrets And StrategiesTired of feeling like an ATM machine? Stop throwing money away! Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on your cash flow & negatively impact all aspects of your business
2020-04-161h 08Bulletproof Your CPG BrandSECRETS 183 How Do You Future Proof Your Store In Uncertain Times Dan Lohman With Brand Secrets And StrategiesNo one knows how the virus will impact shopper behaviors & how this will affect your sales. People still need to eat. They want healthy products more now than ever. Make it easier for your customers to find and buy the products they want, your brand!
2020-04-141h 03
Bulletproof Your CPG BrandFuture Proof Your Store Sales by Adapting These Strategies183. Learn how to future proof your store sales by adapting to changing shopper behaviors and prioritizing healthy products. Retailers need to change their approach, moving away from traditional category management and cookie-cutter strategies in exchange for the importance of understanding their unique shopper and leveraging brand partnerships to drive sustainable sales. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's...
2020-04-141h 02
Bulletproof Your CPG BrandStrategies To Reduce Deductions And Save Money Now182. Discover how to implement strategies to reduce deductions and save money, improving your brand's cash flow and profitability. Deductions are a significant financial burden for brands, often leading to wasted trade marketing dollars. Trade marketing ROI can be improved through clarity and accountability in promotional agreements. A complete contract, including product shipment details, store inventory requirements, and pricing, is crucial. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P...
2020-04-0907 minBulletproof Your CPG BrandSECRETS 182 Top Strategies To Dramatically Reduce Deductions And Save Money Dan Lohman With Brand Secrets And StrategiesDeductions are a huge drain on your finances & not all are valid. They can derail & even bankrupt your brand. They place a huge burden on your cash flow. Learn strategies to gain control over YOUR MONEY & channel it to grow sales & scale your brand
2020-04-0808 minBulletproof Your CPG BrandCreative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela With Oregon DryTech & Desert Lakes TechnologiesWe’ve been told that we are what we eat but even heathy food on store shelves is less nutritious than fresh just picked on the farm produce. What if there were a way to offer fresh quality that was shelf stable. Would you be interested? Now you can!
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE...
2020-04-071h 17
Bulletproof Your CPG BrandHeather Wainer With Whole Foods Magazine, Building Community By Informing And Educating The Natural Products IndustryBuilding a connected community begins with authentic honest collaboration. With all the disruption in our world right now, retailers and brands need more than ever to remain united. What makes natural, natural is our commitment to rise together as one
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
...
2020-03-311h 00
Bulletproof Your CPG BrandTrade Marketing Strategies That Grow Sales And Profits, Dan Lohman With Brand Secrets And Strategies25% of a brands gross sales are tied to your trade marketing and yet over 70% is wasted of ineffective, more in natural. Trade marketing includes everything required to promote your brand. Let’s fix that! There is a better way to grow sales & profits
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MA...
2020-03-311h 03Bulletproof Your CPG BrandHow To Merge Two Distinct Cultures Into A Beloved Brand, Evan Holod With Michel et Augustin’sTaking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FR...
2020-03-261h 12
Get Published PodcastDaniel Lohman - Book Writing ProcessIn episode 517 of the Get Published Podcast, Host and 15-Time Bestselling Author Paul G. Brodie talks with Daniel Lohman about the book writing process with his first book. Find out more about how we can help you Share Your Story at www.GetPublishedPodcast.com
2020-03-2500 min
Bulletproof Your CPG BrandHow To Plan And Forecast Sales In Uncertain Times177. Master the art of sales forecasting with creative strategies that keep your brand ahead of inventory challenges. Predicting sales is crucial for brands to avoid excess inventory and out-of-stocks. Understanding the consumer, category, and seasonality is key to effective forecasting. Brands should also consider reaching out to retail partners for guidance and insights into consumer demand. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing...
2020-03-2408 min
Bulletproof Your CPG BrandOver 70% Of Your Promotional Dollars Are Wasted - Let's Fix That176. Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand's gross sales, is often ineffective, with over 70% of spending wasted. The goal of trade marketing is to attract new customers and increase sales, not just incentivize existing customers. Optimizing trade marketing strategies can save brands money, allowing for greater investment in growth and innovation. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers...
2020-03-2005 min
Bulletproof Your CPG BrandCreative Strategies for Brands at Retail - incremental Opportunities, Brandon Leong with RangeMe175. Uncover creative strategies for brands at retail aimed at making your product discoverable for target shoppers effectively. The cancellation of Expo West prompted brands to prioritize digital strategies and creative thinking to connect with retailers. RangeMe facilitates online connections between brands and retailers becoming increasingly important for brands of all sizes to gain visibility and compete in the market. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L...
2020-03-181h 06
Bulletproof Your CPG BrandHow To Future Proof Your Brand In Uncertain Times174. Are you ready to future proof your brand in uncertain times? Explore strategies to thrive in a changing marketplace. This podcast emphasizes the importance of working smarter, not harder, and highlights the role of natural and organic brands in driving sustainable sales growth. It questions the reliance on traditional, ineffective strategies and suggests a more creative and disruptive approach to go-to-market strategies. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness...
2020-03-1112 min
Bulletproof Your CPG BrandThe Power Of Networking to Boost Brands Together173. Learn how The Power Of Networking can bring our industry together and support brands helping them thrive in any economy. It's important to future-proof brands in challenging times. Dan highlights the need for unique strategies to differentiate brands and gain a competitive advantage, especially for small disruptive brands with actionable insights and a go-to-market strategy that retailers can leverage to improve their business. Today's Free Downloadable Guide: Simple Solutions To Maximize Broker/Distributor Effectiveness. Want consistent sales growth? Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate...
2020-03-0511 min
Bulletproof Your CPG BrandDigital Brand Story Connecting Through Video, Jeffrey Fierberg with Sora Digital172. Learn the importance of a Digital Brand Story for building community and creating meaningful connections through video. Jeff Fierberg, creative director of Sora Digital, emphasizes the importance of video in digital marketing, particularly for natural food brands. He highlights the significance of collaboration between brands and video creators along with the video production process. Today's Free Downloadable Guide: Maximize Sales With The Right Product Assortment Strategies. Getting products on retailer shelves and keeping them there is crucial for brand success. Traditional ranking reports overlook important factors like the shoppers your brand attracts, your brands market basket and...
2020-03-031h 04
Bulletproof Your CPG BrandCompostable Packaging Can Increase Sales and Loyalty171. Learn how compostable packaging can increase sales and profits while appealing to environmentally conscious shoppers. Industry expert, Kelly Williams, answers questions about compostable packaging and how to leverage it for sustainable brand growth including importance of packaging in a brand's go-to-market strategy and highlights how compostable packaging can be a profit center. Today's Free Downloadable Guide: Simple Solutions To Maximize Broker/Distributor Effectiveness. Want consistent sales growth? Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth. Brands typically have a love hate relationship with their brokers...
2020-02-2611 min
Bulletproof Your CPG BrandUse Sustainable Packaging To Grow Sales & Amplify Your Mission, Kelly Williams with Futamura170. Grow sales and Explore The Inconvenient Truth About Single Use Packaging and its environmental impact on landfills and brands. Flexible packaging, crucial for the consumer goods industry, poses an environmental threat due to inadequate recycling systems. Earth-digestible packaging and digital printing are potential solutions to reduce waste and environmental impact. Today's Free Downloadable Guide: Simple Solutions To Maximize Broker/Distributor Effectiveness. Want consistent sales growth? Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth. Brands typically have a love hate relationship with their brokers. Learn crucial...
2020-02-2539 min
Bulletproof Your CPG BrandHow To Gain A Competitive Edge In Business Today169. Learn how to gain a competitive edge in business with simple strategies that ensure your brand's success and sustainability. Focus is the key difference between thriving and struggling brands. Founders and entrepreneurs should own their strategies in-house to effectively oversee help and make informed decisions, especially in understanding and interpreting reports for actionable insights. Today's Free Downloadable Guide: 8 Strategies To Maximize Your Trade Marketing ROI. Tired of wasting money? Most promotional spending is ineffective and wasted. Effective promotions expand your runway, make your brand more attractive to investors, grow sustainable sales & maximize your promotional ROI. Trade marketing...
2020-02-1910 min
Bulletproof Your CPG BrandTurn Industry Insights Into Growth Drivers and Trends, Jon Springer with Winsight168. Gain competitive advantage with industry insights into growth drivers Stay proactive with expert market trend analysis. Jon Springer, a grocery industry expert, about the importance of customer-centricity, technology, and understanding customer needs, particularly for natural shoppers. They also discuss the struggles of companies like Earth Fare and Lucky's Market. Today's Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will level the playing field for your brand by providing...
2020-02-181h 07
Bulletproof Your CPG BrandTop Digital Strategies Brands Need To Grow Effectively167. Unlock the top digital strategies brands need to grow and scale in both retail and online markets effectively. Insights from NatchCom, an organization providing industry resources and connections, are shared. Own your customer relationship by leveraging strategies like building an email list, providing valuable content, and engaging with your audience. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves...
2020-02-1226 min
Bulletproof Your CPG BrandProduce Is The Gateway To Center Store Sales Growth, Lori Taylor with The Produce Moms166. Learn why produce is the gateway center store sales for health-driven brands and how it builds consumer trust. The Produce Moms, founded by Lori Taylor, aims to educate consumers and industry professionals about produce, farming, and healthy eating. The brand, which started as a marketing strategy, was rebranded in 2017 to reflect its broader mission of promoting fruits and vegetables. Today's Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide...
2020-02-1255 min
Bulletproof Your CPG BrandMaximize Sales At EXPO West with These Strategies165. Learn how to maximize sales at EXPO West with proven strategies for standing out in the natural products industry. Expo West is a prime opportunity for brands to showcase their products and connect with retailers, bloggers, and consumers. Brands should ensure their sales team is well-prepared, with all necessary collateral and a strategy to capture visitor information. Follow-up is crucial. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the...
2020-02-0513 min
Bulletproof Your CPG BrandHow To Swim With The Sharks On Shark Tank - Lessons Learned, Dustin Finkel with KAPOP164. Discover insights on how to swim with the sharks on Shark Tank to pitch your products and secure funding for your brand. Dustin, founder of KaPop, discusses the challenges of educating consumers about ancient grains and the importance of authenticity in the natural food industry. He emphasizes the need for a comprehensive business plan and leveraging relationships with retailers to negotiate better terms and ensure sustainable growth. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new...
2020-02-041h 10
Bulletproof Your CPG BrandConvert Shoppers Into Loyal Evangelists Today163. Learn how to convert shoppers into loyal evangelists and boost brand loyalty through effective strategies and insights. Shoppers are loyal to brands, not retailers, and retailers need to understand their customers to retain them. Brands should help retailers understand their customers and leverage that knowledge to grow sales and loyalty to increase traffic, profit, and a competitive advantage. Today's Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will...
2020-01-2808 min
Bulletproof Your CPG BrandProfitable Distribution Strategies for Your Business to grow sales162. Learn how to achieve profitable distribution and avoid common pitfalls that could derail your brand and sales growth. While the right distribution in the right stores can boost growth, selling products in the wrong stores can be detrimental. Small brands often make the mistake of accepting distribution opportunities without evaluating their alignment with their long-term strategy. Today's Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will level the...
2020-01-2213 min
Bulletproof Your CPG BrandGet On More Store Shelves with Proven Strategies161. Unlock the secret to getting on more store shelves and boost your sales with proven merchandising strategies. To effectively land shelf space and win at retail, brands must understand their target customers and guide retailers on optimal product merchandising. A simple yet effective strategy involves using visual aids like pictures to illustrate where a product should be placed on the shelf. Today's Free Downloadable Guide: Merchandising Checklist To Grow Sales And Shopper Loyalty. Real shopper loyalty is earned, not found on plastic cards or purchased through promotions. Your brand's real strength is its ability to convert casual c...
2020-01-1514 min
Bulletproof Your CPG BrandReach Your Goals Tomorrow and Beyond, Top Strategies Revealed160. Unlock your potential and reach your goals beyond 2020 with effective growth strategies for your brand and business. This podcast episode outlines the top 10 strategies for brand growth in 2020 and beyond. The strategies include reviewing the prior year's performance, getting focused, establishing well-defined targets, building a roadmap to success, and ensuring goals are SMART (Specific, Measurable, Attainable, Realistic, and Timely). Today's Free Downloadable Guide: Retail Scorecard - Maximize Retail Execution. Exploit your competitions weaknesses by committing to this simple strategy that they overlook. Scorecards are the most powerful and underutilized project management and goal-setting tools that help brands...
2020-01-0823 min
Bulletproof Your CPG BrandSage Advice From Industry Icons for Entrepreneurs - Revisited, Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O'Loughlin & Chuck Muth159. Unlock valuable insights with sage advice from industry icons to fuel your brand growth and success in 2020 and beyond. Successful entrepreneurs (industry icons) share their experiences, emphasizing the importance of relationships, intuition, and overcoming fear and self-doubt. The podcast also highlights the importance of understanding core customers and leveraging that knowledge for a competitive advantage. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your...
2019-12-3146 min
Bulletproof Your CPG BrandUse Your Data to Explosive Sales Growth Effectively, Meaghan Connell & AJ Yager with Praxis Metrics158. Unlock explosive sales growth by learning how to use your data effectively. Gain insights that boost profits effortlessly. Meaghan and AJ, co-founders of Praxis Metrics, discuss the importance of a digital strategy for brands, emphasizing the need for an omnichannel presence to compete in today's market. They highlight how data can be utilized to understand consumers better and make informed decisions for brand growth. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase...
2019-12-241h 15
Bulletproof Your CPG BrandTools To Ensure Sales Success with Scorecards157. Explore the essential tools to ensure sales success and enhance your retail execution with effective scorecards and KPI's. Scorecards are a project management tool that helps brands track progress, ensure accountability, and execute their go-to-market strategy effectively. They improve communication, align teams, and provide specific instructions to the sales team on how to merchandise and promote products. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade...
2019-12-1822 min
Bulletproof Your CPG BrandMaximize Trade Marketing ROI for Business Growth, Kurt Kaiser with ViaggioTrade156. Unlock the secrets to maximizing trade marketing ROI and gain a sustainable advantage in sales and profits. This podcast episode explores trade marketing, emphasizing its importance for brand growth and highlighting the ineffectiveness of many trade funds. It features a discussion on the need for a unified team approach, creative thinking, and a focus on the shopper journey to maximize ROI. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on...
2019-12-101h 02
Bulletproof Your CPG BrandWhat is Trade Marketing Maximizing Revenue, Kurt Kaiser with ViaggioTrade155. Explore what trade marketing is and see why it is crucial for brands to optimize their trade spending to enhance revenue. Trade marketing, managing trade spending to introduce products to new consumers, is crucial for brand growth and sustainability. Effective trade marketing strategies, such as optimizing trade rates and promotion effectiveness, can significantly impact a brand's bottom line and longevity. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your...
2019-12-0350 min
Bulletproof Your CPG BrandBe An Authentic Brand That Shoppers Trust, Emily Soccorsy & Justin Foster with Root + River154. Learn how to be an authentic brand that resonates with shoppers and aligns with their values. Emily and Justin, founders of Root + River, believe authentic branding is crucial for success. They help leaders uncover their truths and articulate them to create authentic connections with customers. Intrinsic branding, emphasizing authenticity and transparency, is the antidote to extrinsic branding that relied on manipulation. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn...
2019-11-261h 08
Bulletproof Your CPG BrandBecome An Indispensable Brand for Customers, Mitch Duckler with FullSurge153. Learn how to become an indispensable brand that customers cannot live without. Discover essential branding strategies today. Understand customer perception and how it shapes brand positioning. The podcast highlights the need for brands to be intentional and consistent in their messaging to influence customer perceptions and build a loyal community. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70...
2019-11-191h 00
Bulletproof Your CPG BrandFood Business Success Strategies for Thriving Brands, Sari Kimbell with Food Business Success152. Unlock the secrets to Food Business Success strategies: build a strong foundation and connect with your community to thrive. Sari Kimbell from Food Business Success, shares her journey from the restaurant industry to consulting for early-stage food producers. She emphasizes the importance of storytelling, starting at farmer's markets, and building a loyal customer base through grassroots campaigns. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to g...
2019-11-1256 min
Bulletproof Your CPG BrandSales Success Customer First Strategies for Brands, Mike Forbes with Alter Eco151. Unlock Sales Success with Customer First Strategies Learn how aligning brand values enhances trade marketing effectiveness. Mike Forbes, CEO of Alter Eco Foods, discusses the company's commitment to sustainability and eco-friendly practices in the chocolate industry. He emphasizes the importance of leveraging strategies from mainstream CPG to help natural brands thrive. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth...
2019-11-0656 min
Bulletproof Your CPG BrandCreative Produce Solutions - Building Blocks For The Products You, Kristyn Lawson with Krissy Farms150. Uncover the significance of Creative Produce Solutions in connecting consumers to the origins and qualities of their food. Krissy Farms produces premium, accessible purees from locally sourced, organic produce. The brand has expanded its uses to include cocktails, appetizers, and as an egg substitute in vegan recipes. Today's Free Downloadable Guide: Simple Solutions To Maximize Broker/Distributor Effectiveness. Want consistent sales growth? Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth. Brands typically have a love hate relationship with their brokers. Learn crucial strategies to improve...
2019-10-291h 21
Bulletproof Your CPG BrandSustainable Brand Growth Strategies for Success, Katie Mleziva with Real Food Brands149. Explore the secrets of sustainable brand growth Learn how successful brands align products with customer needs for lasting success. Katie, from Real Food Brands, discusses her journey from big food to natural food and beverage to make a difference in the food system. She emphasizes the importance of aligning brand strategy with consumer needs and preferences, highlighting the interconnectedness of branding, marketing, and sales. Today's Free Downloadable Guide: Simple Solutions To Maximize Broker/Distributor Effectiveness. Want consistent sales growth? Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & a...
2019-10-221h 07
Bulletproof Your CPG BrandEdible Upcycling Eliminate Food Waste Responsibly, Dan Kurzrock with ReGrained148. Explore how edible upcycling can eliminate food waste by transforming discarded ingredients into high fiber, high protein foods. ReGrained, founded by Daniel Kurzrock, upcycles spent grain from breweries into high-protein, high-fiber flour. The company works with breweries and food brands to create sustainable products. ReGrained aims to close the loop on spent grain waste by becoming an ingredient company and collaborating with various stakeholders in the food industry. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract...
2019-10-161h 11
Bulletproof Your CPG BrandWin Over Future Shoppers with Ethical Practices, David Lemley with Retail Voodoo147. Unlock the secrets to winning over future shoppers. Explore how ethical practices can enhance your brand growth sustainably. Brands should educate retailers about their unique consumers and the value of their products to differentiate themselves and drive growth. This education should include insights into consumer lifestyle, preferences, and purchasing behavior. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70...
2019-10-091h 05
Bulletproof Your CPG BrandAccelerate Sales With Expert Advice for Brands, Daniel Karsevar with Plant Based Solutions146. Transform your business strategy with expert advice to accelerate sales. Learn how to effectively get products on more shelves. Leverage the importance of a compelling story for retailers and highlights the need for consistency in product development and scaling, especially when working with third-party manufacturers - especially when maximizing selling opportunities for plant-based products. Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial...
2019-10-021h 04
Bulletproof Your CPG BrandMastering In-Store Execution for Trade Marketing, Yuval Selik & Christopher Ambarian with Promomash145. Unlock the secrets to mastering in-store execution and boost your trade marketing ROI effectively and efficiently. This podcast episode discusses maximizing trade marketing ROI, particularly through in-store demos. It highlights the importance of data-driven decision-making and the challenges faced by brands in managing and measuring the success of in-store demos. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves...
2019-09-251h 05
Bulletproof Your CPG BrandCreative Disruptive Retail Strategies to Win Customers, Mike Fogarty with Choice Market144. Explore innovative and creative disruptive retail strategies that put shoppers' desires at the forefront of retail success. Choice Markets, a hybrid grocery, convenience, and fast-casual store, was founded by Mike, inspired by his experiences in Barcelona and his desire to innovate in the convenience store industry. The store, designed to cater to urban consumers seeking healthy, high-quality products, aims to fill the gap left by traditional convenience stores that lack innovation. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel...
2019-09-1750 min
Bulletproof Your CPG BrandEffective Trade Show Strategies for Maximum Impact143. Uncover effective trade show strategies to maximize sales and make the most of your marketing investment at events. Trade shows are a valuable opportunity for brands to connect with retailers and consumers, potentially leading to increased sales and distribution. Brands should be prepared with samples, marketing materials, and a follow-up strategy to engage with potential customers and retailers effectively. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical...
2019-09-1124 min
Bulletproof Your CPG BrandMaximize Sales With A Solid Business Plan Today, Michael J. O'Donnell with The Belmullet Food and Beverage Group142. Unlock your brand's potential. Maximize sales with a solid business plan that outlines your roadmap to success. A well-crafted business plan is essential for brand success, especially for startups. It should include a clear understanding of the target consumer, a collaborative approach between marketing and sales with a detailed marketing and sales budget - a 3-5 year plan. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps t...
2019-09-041h 11
Bulletproof Your CPG BrandAmplify Sales with Effective Broker Management Strategies141. Unlock strategies to amplify sales with broker management and enhance your brand's performance in the market. Never hand the keys to your business to anyone. Brokers, as external sales forces, can be cost-effective but require clear communication, support, and accountability. Not providing that could be detrimental to your brand and can blunt and even derail your growth potential. Today's Free Downloadable Guide: Simple Solutions To Maximize Broker/Distributor Effectiveness. Want consistent sales growth? Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth. Brands typically have a l...
2019-08-2727 min
Bulletproof Your CPG BrandTrade Marketing Strategies That Grow Sales and Profits140. Unlock the potential of your brand with trade marketing strategies that grow sales and maximize your promotional ROI. The future of retail is changing, with shoppers having more choices and brands needing to personalize their connections with them. Brands should focus on understanding their core customers, their needs, and preferences, rather than relying on one-size-fits-all promotional solutions. Today's Free Downloadable Guide: 8 Strategies To Maximize Your Trade Marketing ROI. Tired of wasting money? Most promotional spending is ineffective and wasted. Effective promotions expand your runway, make your brand more attractive to investors, grow sustainable sales & maximize your promotional...
2019-08-2040 min
Bulletproof Your CPG BrandSolid Brand Position Key to Explosive Sales Growth, Suzie Yorke with Love Good Fats139. Unlock the secrets of a solid brand position and watch your sales soar Learn from Suzie's success story today. Suzie, founder of Love Good Fats, emphasizes the importance of brand positioning, particularly in the oversaturated bar category. Her brand, positioned as a premium, tasty keto bar, aims to differentiate itself through clean ingredients and a focus on health benefits. Today's Free Downloadable Guide: Merchandising Checklist To Grow Sales And Shopper Loyalty. Real shopper loyalty is earned, not found on plastic cards or purchased through promotions. Your brand's real strength is its ability to convert casual customers into...
2019-08-141h 02
Bulletproof Your CPG BrandCultivating Your Future Customers & Improving Community Health, Nona Evans with Whole Kids And Whole Cities Foundation138. Learn how to start cultivating your future customers by focusing on their nutrition and well-being from a young age. Nona Evans discusses her journey from various store roles to leading Whole Foods Market's marketing. Her passion for food and community led her to develop Whole Kids Foundation which educates shoppers and support schools in serving healthier food, impacting children's education and future eating habits. Today's Free Downloadable Guide: Maximize Sales With The Right Product Assortment Strategies. Getting products on retailer shelves and keeping them there is crucial for brand success. Traditional ranking reports overlook important factors like...
2019-08-0658 min
Bulletproof Your CPG BrandThe Future of Retail Insights from a Industry Leader - Whole Foods, Walter Robb with Stonewall Robb and Whole Foods Market137. Explore the future of retail and discover how natural products will shape the industry's landscape in the coming years. Walter Robb, the former Co-CEO of Whole Foods, shares the history and future of the natural products retail industry. Robb discusses his journey from a small grocery store owner to a key figure in the growth of Whole Foods, highlighting the importance of understanding the industry's past to anticipate its future. Today's Free Downloadable Guide: Maximize Sales With The Right Product Assortment Strategies. Getting products on retailer shelves and keeping them there is crucial for brand success. Traditional r...
2019-07-3055 min
Bulletproof Your CPG BrandThe Retail Game – What You Need To Know to Win, Bob Burke with Natural Products Consulting136. Understand The Retail Game – What You Need To Know to thrive in retail Master the rules and enhance your selling strategy. A solid go-to-market strategy is crucial for brands, especially early-stage companies. This involves understanding retailer expectations, conducting market research, and ensuring a sustainable gross margin. A pilot program and market research help validate assumptions and determine the appropriate go-to-market strategy. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn th...
2019-07-2345 min
Bulletproof Your CPG BrandMarketing Success Strategies for Building Trust, Meghan Disch with GoodBelly135. Unlock your brand's potential with effective Marketing Success Strategies that prioritize customer relationships and authentic communication. Meghan discuss the importance of brands understanding their core customer base. Meghan, with experience in advertising and brand management, highlights the significance of consumer insights in building brand equity and developing effective marketing strategies. Today's Free Downloadable Guide: Top 10 Strategies To Build Sustainable Sales And Profits. Nothing happens until someone buys your products and shoppers can't buy what they can't find. To grow sustainable sales and profits, brands need to become experts in their core customers and their retail partners, maximize...
2019-07-161h 11
Bulletproof Your CPG BrandCategory Review Strategies to Maximize Sales134. Unlock your brand's potential with effective category review strategies that maximize sales and strengthen retailer relationships. Category reviews are crucial for brands to demonstrate value to retailers by driving sales and profitable shoppers. Beyond topline reports, brands should provide actionable insights and value to differentiate themselves and gain incremental distribution and promotional opportunities. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on...
2019-07-0919 min
Bulletproof Your CPG BrandBrand Health Strategies for Success in Business, Whitney Lauritsen & Jason Wrobel with Eco-Vegan Gal & Wellevatr133. Learn how to maintain strong Brand Health for increased sales and profits while managing the distractions of branding. Jason and Whitney, founders of Wellevatr, discussing veganism, sustainability, and brand authenticity. They emphasize the importance of variety in a vegan diet, transparency in food labeling, and the role of brands in educating consumers. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more r...
2019-07-021h 12
Bulletproof Your CPG BrandThe Wrong "Expert" Jeopardizes Your Brand Success, Jeff Schmidgall with Bubba's Fine Foods132. Avoid the pitfalls of hiring The Wrong 'Expert' Jeopardizes Your Brand Understand the risks to your profitability. Bubba's Fine Foods started as a grain-free snack mix business. Jeff, who has Crohn's disease, believes in the power of the paleo diet and emphasizes the importance of real, unprocessed food. The company faced challenges in grocery distribution but prioritized customer value and strategic partnerships to grow. Today's Free Downloadable Guide: Merchandising Checklist To Grow Sales And Shopper Loyalty. Real shopper loyalty is earned, not found on plastic cards or purchased through promotions. Your brand's real strength is its ability...
2019-06-251h 15
Bulletproof Your CPG BrandProfitable Digital Brand Building Strategies that Work, Josh Tabin with Wild Zora and NatchCom131. Unlock the potential of your business with profitable digital brand building strategies that enhance visibility and growth. Wild Zora started with a dehydrated meat and veggie bar as a healthier alternative to traditional energy bars. The brand's success can be attributed to a dual strategy of building an online presence and community while gradually expanding into traditional retail stores. Today's Free Downloadable Guide: Top 10 Strategies To Build Sustainable Sales And Profits. Nothing happens until someone buys your products and shoppers can't buy what they can't find. To grow sustainable sales and profits, brands need to become experts...
2019-06-181h 10
Bulletproof Your CPG BrandCompostable Packaging Solutions Made Simple, Carl Joachim & Dustin Steerman with ePac Flexible Packaging130. Explore Compostable Packaging Solutions to elevate your brand while being eco-friendly and efficient in your product delivery. ePac, a company that uses digital printing technology for flexible packaging, aims to disrupt the industry by providing a more accessible and efficient solution for small and medium-sized businesses, offering a concierge-like experience and a print-on-demand model. Today's Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will level the playing field...
2019-06-121h 08
Bulletproof Your CPG BrandKnow Your Core Customer to Boost Sales Growth, Ethan Hirshberg with Ethans129. Understand the importance of knowing your core customer to drive sales and category growth in retail and beyond. Ethan Hirshberg discusses the journey of creating a line of apple cider vinegar shots. He emphasizes the importance of understanding the target customer, particularly Millennials, and how consumer feedback influenced product development. He highlights the challenges of getting their shelf-stable product onto the right shelves. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand a...
2019-06-041h 19
Bulletproof Your CPG BrandCompostable Packaging Strategy for Sustainable Brands, Kelly Williams with Futamura128. Explore an effective Compostable Packaging Strategy to align your brand mission with sustainable packaging solutions*. This podcast episode discusses the concept of "earth digestible" print-on-demand packaging, highlighting its importance in the food industry and its potential to help brands differentiate themselves and increase profits. It emphasizes the challenges faced by emerging brands in accessing quality packaging and the impact of the traditional packaging supply chain on their agility and brand image. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel...
2019-05-2938 min
Bulletproof Your CPG BrandYour Branding Promise & Commitment to Excellence, Fred Hart with Interact Boulder127. Uncover the secrets of effective branding with Your Branding Promise & Commitment to ensure your brand is memorable and trustworthy. A strong brand identity, consistently communicated across all channels, is crucial for product success. Brand design agencies emphasize the importance of a unique visual identity and compelling brand story to differentiate brands and build a loyal customer base. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to...
2019-05-2254 min
Bulletproof Your CPG BrandWell Defined Business Strategy for Lasting Success, Dustin Finkel with KAPOP126. Achieve your vision with a well defined business strategy Master the art of goal setting to ensure brand sustainability. Dustin, founder of Ka-Pop!, shares his journey from investment banking to CPG, highlighting his work on 8th Continent and Chex at General Mills. He emphasizes the importance of authenticity, simplicity, and joy in healthy eating, which inspired him to launch Ka-Pop! in the crowded salty snack category Today's Free Downloadable Guide: Retail Scorecard - Maximize Retail Execution. Exploit your competitions weaknesses by committing to this simple strategy that they overlook. Scorecards are the most powerful and underutilized project...
2019-05-151h 13
Bulletproof Your CPG BrandBuilding A Solid Team Essential Strategies, Josh Wand with ForceBrands125. Building a solid team is crucial for any leader. Find out how to assemble a talented group that drives success and innovation. ForceBrands, a talent acquisition firm, connects brands with unique talent in the beverage, food, beauty, and cannabis industries. They offer executive recruiting and a job board, catering to different stages of a company's growth. They emphasize the importance of relationships and collaboration. Today's Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big...
2019-05-0758 min
Bulletproof Your CPG BrandCelebrating Real Food The Farmer's Essential Role, Phil Lempert with Supermarket Guru124. Join us in celebrating real food and the vital role farmers play in our food system and product availability. Phil Lempert discusses the importance of farmers in the natural food industry and the need to support them. He emphasizes the role of retailers in educating consumers about food sources and dietary trends, highlighting the need for personalized shopping experiences and accurate product information. Today's Free Downloadable Guide: Top 10 Strategies To Build Sustainable Sales And Profits. Nothing happens until someone buys your products and shoppers can't buy what they can't find. To grow sustainable sales and profits, brands...
2019-04-3056 min
Bulletproof Your CPG BrandIn-Store Marketing Strategies Every Brand Should Use, Andrew Therrien with Big Orange Productions123. Unlock the potential of your brand with effective in-store marketing strategies that boost sales and gain new customers. In-store product sampling is a highly effective strategy for introducing new products to potential customers. Brands should prioritize retailers as strategic partners, invest in in-store marketing, and collaborate with retailers on cross-selling opportunities. Proper planning and execution are crucial to maximize results and ensure profitability. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand...
2019-04-2331 min
Bulletproof Your CPG BrandBrand Building Success Strategies for Retail Growth, Mathis Martines with M2 Brands122. Unlock the secrets to successful brand building Discover effective Brand Building Success Strategies for retail success. Mathis Martinez discuss the importance of a "pull" strategy for brands seeking shelf space in retailers. Brands should focus on understanding retailer expectations, demonstrating online sales success, and providing value to retailers to build successful relationships. Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more...
2019-04-1737 min