Shows
The SaaSiest Podcast152. Daniel Eisenberg, Head of Expansion, Deel - How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!In our latest episode, we’re catching up with Daniel Eisenberg, Head of Expansion at Deel, to dive into how the company is shaking up the global HR space. Deel has been on a fast track, expanding rapidly across businesses of all sizes and eyeing that big $1 billion ARR milestone within a year.
We also chatted about Deel's growth playbook—how they’re fueling the pipeline with smart growth marketing, an agile SDR/BDR setup, and tight-knit collaboration between AEs and SDRs. Daniel also shared some golden insights on why events and networking are key to building strong...2024-08-2059 min
The SaaSiest Podcast110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!In this episode, we speak with Ashley Herbert Popa, Global Director of Product Marketing, Tellent, the Talent Management Suite, that enables People teams to improve the full employee lifecycle with a cutting-edge Applicant Tracking System, CoreHR, and Performance Management Software. Today they empower over 7,000 organizations across 100+ countries with their HR tech solutions
We talked with Ashley about the strategies to put in play when releasing new products and features. We are particularly looking into the topic of what makes a good Product Release Strategy:
- What is the difference between a Product launch vs a Fe...2023-11-1455 min
The SaaSiest Podcast109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?In this episode, we speak with David Heinemeier Hansson, CTO, 37signals, who built Basecamp, Hey, and created Ruby on Rails!
We talked with David about his decision to leave the cloud. Yes, you read that right, they've moved their offerings out of the cloud setup we all know as standard in B2B SaaS. Here is what we address in this episode:
- What does it mean to leave the cloud?
- Why and how is it done?
- What are the risks associated with such a move?
- How does this af...2023-11-081h 02
The SaaSiest Podcast108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer SuccessIn this episode, we speak with Evelien Sanders, Global Director Customer Success, GoodHabitz, the learning platform used by companies worldwide to support the personal development of their staff.
We talked with Evelien about the setup of a Revenue organization and the role of CS in such a setup. We are particularly looking into the topic of leadership and process:
- What is the definition of a Revenue team?
- What is the role of CS in a revenue team?
- What role does internal enablement play in aligning the revenue team?
- Whi...2023-10-1746 min
The SaaSiest Podcast107. Monica Elgemark, CMO, Oneflow - What can SaaS scaleups learn from traditional enterprise organizations?In this episode, we speak with Monica Elgemark, CMO, Oneflow, the platform that automates the entire contract process from start to finish, all in one place.
We talked with Monica about her learnings from working with large enterprise companies and which of those learnings we can benefit from in SaaS scaleups. We are particularly looking into the topic of leadership and process:
- How are investment decisions being made and prioritized?
- What is the role of the business case?
- How to lead is different in an enterprise organization - how can we l...2023-10-1040 min
The SaaSiest Podcast106. Bastian Karweg, CEO, Dealfront - SaaS Merger - when 2 become 1!In this episode, we speak with Bastian Karweg, CEO, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market.
We talked with Bastian about his learnings from the merger of two SaaS businesses with each 10M+ Euro ARR and 100+ strong workforces into one unified organization. We are particularly looking into the challenging and rewarding elements of a journey of this kind:
- What was the origin of this merger?
- Why the C-suite merger workshops are key prior to finalizing a full company merg...2023-10-0553 min
The SaaSiest Podcast105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!In this episode, we speak with Jacob Top Møller, Founder, Top Møller Venture & Consult, about MEDDIC and why it has grown so popular in the SaaS industry!
In particular, we dig into the inner concepts of MEDDIC and what it really means to run this methodology in your revenue team:
- What does MEDDIC stand for?
- How is it different from other sales methodologies?
- Who is it for?
- How do you start with MEDDIC?
- What are the Pros and Cons of the methodology and pitfalls to be...2023-10-0344 min
The SaaSiest Podcast104. Bridget Harris, CEO & Co-Founder, YouCanBookMe - Reflections from a bootsrapping journey to $5M in ARR?In this episode, we speak with Bridget Harris, CEO & Co-Founder, YouCanBookMe, the scheduling and booking platform that is fully customizable to each and every customer's needs, with more than 1m users across 100 countries!
We talk with Bridget about what it takes to bootstrap a business to a scale-up with millions in ARR - particularly looking into the challenging and rewarding elements of a journey of this kind :
- What is the true definition of a bootstrapped SaaS business?
- How does one decide whether to be bootstrapped or not?
- What is the be...2023-09-2839 min
The SaaSiest Podcast103. Nils Vold, Partner, Verdane - How will Generative AI transofrm B2B SaaS?In this episode, we speak with Nils Vold, Partner, Verdane, the equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth!
We talk with Nils about how this latest disruption in tech, Generative AI, will impact the B2B SaaS world - particularly looking behind the short-term AI hype to understand the long-term effects:
- How is the introduction of Generative AI compared to other historical tech disruptions?
- What different levels of AI exist today?
- How will AI...2023-09-2050 min
The SaaSiest Podcast102. Osen Akkemik, Senior Director Customer Success, Genesys - How to avoid churn in your CS team!In this episode, we speak with Osen Akkemik, Senior Director Customer Success, Genesys, the all-in-one Experience as a Service Platform that manages billions of of interactions for organizations in more than 100 countries - a true global leader in its space!
We talk with Osen about how to keep the CS team motivated, energized, and incentivized - particularly what methods they are using to keep staff churns down in the CS team:
- How do you keep people engaged and motivated?
- What is the role of the open door policy?
- Why do 1–1 ones...2023-09-1339 min
The SaaSiest Podcast101. Marie Ahlberg, CFO, Quinyx - Here’s how the CFO role evolves over time as your business grows?In this episode, we speak with Marie Ahlberg, CFO, Quinyx, the all-in-one Frontline Platform that helps over one million workers keep track of their daily schedules for a better work-life balance, trusted by enterprises worldwide.
We talk with Marie about the role of the CFO - particularly how the role and responsibility evolve as the business evolves! Topics that are being addressed in this episode are:
- At what point do you need a CFO? Why?
- What is the dynamic and role split between the CFO and CEO?
- What does the evo...2023-09-0542 min
The SaaSiest Podcast100. Nick Mehta, CEO, Gainsight - Why are your customers staying with you?In this episode, we speak with Nick Mehta, CEO, Gainsight, the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR of 200M+ USD and customers all over the world.
We talk with Nick about churn, logo, and client retention - particularly what preventive actions you can put in place to secure success and minimize the risk of churn! Topics that are being addressed in this episode are:
- Why the question "Why did the customer churn" is the wrong one to ask
- The better proc...2023-08-3154 min
The SaaSiest Podcast99. Andreas Fabricius, Co-CEO & CCO, Playable - When the going gets tough - think fast, execute distinctively and learn from it!In this episode, we speak with Andreas Fabricius, Co-CEO & CCO, Playable, is a platform that powers over 650 global brands designed to build playable marketing activities that drive engagement with a brand’s products and services
We talk with Andreas about handling the ups and downs in a growth journey, particularly how they handled a tough period for the business to eventually come out on top better and stronger! Topics that are being addressed in this episode are:
- How should you react to changes that have a significant impact on the business
- What is the...2023-08-2546 min
The SaaSiest Podcast98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?In this episode, we speak with Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions, the unified supply chain and retail planning platform that helps retailers and consumer brands sell more and waste less, with 100m+ in ARR and a leader in its space.
We talk with Emma about the evolution of the CS discipline and how this new setup of CS teams best brings value to an organization! Topics that are being addressed in this episode are:
- How should a successful CSM team be measured going forward
- How should CS leaders balance betw...2023-08-1751 min
The SaaSiest Podcast97.Stine Mangor Tornmark, CEO & Co-founder, Openli - How a Community Led Growth approach change everything for the better!In this episode, we speak with Stine Mangor Tornmark, CEO & Co-founder, Openli, the compliance platform that helps its customers scale their privacy efforts and get on top of their vendors.
We talk with Stine about how she one day had an epiphany, while in the audience at SaaSiest, to do Community-Led growth, and how that changed everything! Topics that are being addressed in this episode are:
- What is the definition of Community-Led growth
- How do you know if this is the right approach for your business
- What is the process of...2023-08-0158 min
The SaaSiest Podcast96. Hélène Hulthin Hagnéré, Founder, SCHHH - Drop the win backs!In this episode, we speak with Hélène Hulthin Hagnéré, Founder, SCHHH, a Customer Success consultancy supporting organizations to transform their CS journey.
We talk with Hélène about all things CS and specifically Win-backs! Topics that are being addressed in this episode are:
- What is a win-back
- Why would you not want to save customers
- How do you recommend setting up a CS org for best throughput
- Shall CSMs have a revenue quota
- What is the main CS KPI to track
- Is CS c...2023-07-1942 min
The SaaSiest Podcast95. Katrine Rasmussen, CMO, Pixelz - What is the role of Event Marketing in your ABM strategy?In this episode, we speak with Katrine Rasmussen, CMO, Pixelz, a post-production platform for brands, retailers, and photo studios across the globe. Combining AI, automation, and the skills of photo retouchers, they are helping some of the world's most renowned brands get images on-site faster
We talk with Katrine about the role of Event Marketing in your ABM strategy. Topics that are being addressed in this episode are:
- What is ABM?
- What is Event Marketing
- How do these play together?
- How do you measure the success of these initi...2023-07-1349 min
The SaaSiest Podcast94. Linda Souza, Founder, 42muses - What is your Brand Archetype?In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit.
We talk with Linda about how brand archetypes and how they impact the operations of a SaaS company. Topics that are being addressed in this episode are:
- What are brand archetypes
- Do they really impact the business or is it just marketing fluff
- How can companies figure out what their archetype is
- What different types could be app...2023-07-0454 min
The SaaSiest Podcast93. Vigleik Takle, CEO, Simployer - Don’t fail to maximise the potential that already resides within your existing staff!In this episode, we speak with Vigleik Takle, CEO, Simployer, the all-in-one HR tech platform with more than 15000 customers serving over 1.2m users.
We talk with Vigleik about how companies can avoid missing the opportunity to enable and maximize the potential of their existing pool of staff, rather than just focusing on developing new hires. Topics that are being addressed in this episode are:
- Why does this oversight at all take place
- How do you in practice and over time make sure to support staff to reach their full potential
- Wha...2023-06-2252 min
The SaaSiest Podcast92. Karl-Fredrik Lund, CEO, Papirfly Group - What happens after M&A the contract is signed?In this episode, we speak with Karl-Fredrik Lund, CEO, Papirfly Group, the all-in-one brand management platform that empowers everyone working within your business to create brand-perfect collateral, using pre-approved templating aligned to brand guidelines.
We talk with Karl-Fredrik about the real work that happens after the M&A contracts are signed. Topics that are being addressed in this episode are:
- What are underlying good reasons to even do M&A
- What are the practical aspects of an M&A process
- What happens after the transaction is closed
- How to...2023-06-1442 min
The SaaSiest Podcast91. Sigrún Gunnhildardóttir, CPO, AGR - Going from On-Prem to SaaS!In this episode, we speak with Sigrún Gunnhildardóttir, CPO, AGR, the demand and supply chain software out of Iceland helping businesses manage their supply chain.
We talk with Sigrún about the process and the transition, going from On-Prem to SaaS, particularly from a product perspective. Topics that are being addressed in this episode are:
- What are the driving factors in this decision
- How do you balance uplifting the existing code base vs creating something from scratch
- What have been the most challenging parts in this transition, and how hav...2023-06-0642 min
The SaaSiest Podcast90. Viktor Underwood, CEO, Quickchannel - How do you merge with your former competition?In this episode, we speak with Viktor Underwood, CEO, Quickchannel, the all-in video platform for streaming, recording, and web-tv solutions. The solutions offer organizations to create, record, manage, and stream videos such as educational material, seminars, meetings, company events, or internal- and external presentations
We talk with Viktor about the process of merging with your competitor, from first touch to full operational efficiency as one new unit. Topics that are being addressed in this episode are:
- How is this process initiated considering you are competitors
- How does a due diligence process happen in...2023-05-3151 min
The SaaSiest Podcast89. Uku Tomikas, CEO, Messente Communications - What can B2B SaaS companies learn from the military?In this episode, we speak with Uku Tomikas, CEO, Messente Communications, the messaging API platform. Through secure, global messaging and two-factor authentication, Messente connects businesses to people across the globe spanning over 190 countries.
We talk with Uku about how some of the practices used in the military forces to organize and lead teams can be applicable to the SaaS world as well. Topics that are being addressed in this episode are:
- The vision and understanding of assignments are key to driving success
- Communication management in an up and downstream process
- The...2023-05-2545 min
The SaaSiest Podcast88. Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement - the power of multiple GTM motions in use at once!In this episode, we speak with Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant.
We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Topics that are being addressed in this episode are:
- Why use different motions vs doubling down on one
- Are some more suitable in some scenarios than others
- How does this affect the organ...2023-05-1635 min
The SaaSiest Podcast87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.
We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:
- If you don't exist, what would your customers use
- What features or capabilities do you have that alternatives do not2023-05-111h 01
The SaaSiest Podcast86. Patrick Olsson, CEO, Findity - White label to success!In this episode, we speak with Patrick Olsson, CEO, Findity, the white-label expense management platform that is growing strong together with strategic partners.
We talk with Patrick about what it means to run an organization with a white-label offering. Topics that are being addressed in this episode are:
- What is a white-label offering
- What are the characteristics of an organizational structure to support a white-label GTM motion
- How does one work with partners, split of responsibilities, and revenue
- What are the keys to success in a white-label strategy2023-05-0349 min
The SaaSiest Podcast85. Rasmus Holst, CEO, LMS365 - How to raise a $20 million A-round in times of recession!In this episode, we speak with Rasmus Holst, CEO, LMS365 the learning platform built into Microsoft 365 and Microsoft Teams with millions of users in 60+ countries worldwide.
We talk with Rasmus about raising funds in times of recession. Topics that are being addressed in this episode are:
- What's the process like raising now compared to the past
- Who are the key stakeholders internally
- How do you vet investors, what are the red flags
- All in on Plan A or do you entertain multiple options in parallel
These are...2023-04-2148 min
The SaaSiest Podcast84. Morten Klank, CEO, Bizbrains - The 3 month Diary of a new appointed CEO!In this episode, we speak with Morten Klank, CEO, Bizbrains, the B2B integration cockpit, built to help your business manage all the processes connected to EDI/API – with minimal impact on your IT department, minus the need for a VANs partner (Value Added Network Service partner).
We talk with Morten about the first 3 months of a newly appointed CEO, and the events that take place during that period. Topics that are being addressed in this episode are:
- Pre-start, interview on the first day in the office
- Expectations vs reality - where is t...2023-04-1344 min
The SaaSiest Podcast83. Mikkel Drucker, CEO, Netigate - What is it like working with a PE?In this episode, we speak with Mikkel Drucker, CEO, Netigate, the feedback platform for professionals, helping companies keep a finger on the pulse of their customers and employees.
We talk with Mikkel about what it is like to be working with a Private Equity fund as the main owner. Topics that are being addressed in this episode are:
- How would one define a PE
- What are the differences to other "types" of investors
- What are the pros and cons from an operator's perspective
- What makes for a good...2023-04-1148 min
The SaaSiest Podcast82. Mats Klaar, CEO, Viedoc - MVP vs Bugfree release, what does the customer want?In this episode, we speak with Mats Klaar, CEO of Viedoc, the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster.
We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are:
- Timing: MVP release vs Bug-free production-ready release
- Risk vs Rewards of the different approaches
- How do expectations vary in different business cultures
- How does th...2023-04-0650 min
The SaaSiest Podcast81. Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio - Master your cashflow management to fuel growth !In this episode, we speak with Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio the software that helps businesses incentivize employees, manage equity, stay compliant, and report costs with withing one solution.
We talk with Christoffer about the importance of mastering your cashflow management to fuel growth. Topics that are being addressed in this episode are:
- Cashflow management in the early days as bootstrapped
- How should contracts be structured for maximum effect
- When can you vs should you invoice
- How does your cashflow management today define future investments
...2023-04-0339 min
The SaaSiest Podcast80. Shameek Ghosh, CEO & Co-Founder, Trustrace - Building a company with a true global mindset!In this episode, we speak with Shameek Ghosh, CEO & Co-Founder, Trustrace the software that empowers brands and suppliers worldwide to standardize how supply chain and material traceability data is captured, digitized, and shared.
We talk with Shameek about what it means to build a company with a truly global mindset. Topics that are being addressed in this episode are:
- What does having a global mindset mean
- How do you leverage local cultural differences
- What are the challenges of having a team spread out in the world
- What is t...2023-03-3042 min
The SaaSiest Podcast79. Emil Sjödin, CEO & Co-Founder, Refined - Building a b2b SaaS company in another platform’s ecosystem!In this episode, we speak with Emil Sjödin, CEO & Co-Founder, Refined the software that turns Confluence and Jira into custom intranets, documentation sites, support desks, and more—no code required.
We talk with Emil about what it means to build a 10+m ARR company where your offering solely lives in one ecosystem, in this case, Atlassian. Topics that are being addressed in this episode are:
- Why chose to operate solely in one existing ecosystem
- Pros and cons
- How does this affect product development
- How does it affect sales...2023-03-2854 min
The SaaSiest Podcast78. Jakob Lunøe, CEO, Delogue - How to move from all-hands-on-deck to specializing!In this episode, we speak with Jakob Lunøe, CEO, Delogue the PLM platform for product development for the fashion industry with users in 60+ countries.
We talk with Jacob about transitioning an organization from an "all hands on deck" mentality into more of a specialized role and responsibility-driven organization. Topics that are being addressed in this episode are:
- Why do you need to make this transition
- What are the signs that confirm the timing is right to do it now
- What are the common risks in making this transition
...2023-03-2352 min
The SaaSiest Podcast77. Magnus Hultman, CEO, Safeture -You can’t cut corners!In this episode, we speak with Magnus Hultman, CEO, Safeture the cloud-based employee safety platform enabling companies to manage risk, safety, and crisis processes from a single platform.
We talk with Magnus about what it means to be a publicly listed company and how that has an impact on every operational decision that is made. Topics that are being addressed in this episode are:
- What are the main differences between being a publicly listed company vs a privately held
- How does this affect the organizational structure and internal processes
- Is I...2023-03-2156 min
The SaaSiest Podcast76. Mikkel Novod, CEO, Clerk.io - How to finance 90 SDRs with 5m Euro in ARRIn this episode, we speak with Mikkel Novod, CEO, Clerk.io the all-in-one e-commerce personalization platform that empowers thousands of customers around the world to deliver personalized shopping experiences to their end customers
We talk with Mikkel about how they've efficiently built and leveraged an SDR organization to fuel fast growth across multiple markets simultaneously. Topics that are being addressed in this episode are:
- How does one finance an SDR organization of this size
- SDR to Sales rep ratio
- How to rightsize the SDR organization based on needs
...2023-03-1738 min
The SaaSiest Podcast75. Urban Bucht, CEO, Hypergene - Your GTM and Pricing is a living element that requires catering to continuously!In this episode, we speak with Urban Bucht, CEO, Hypergene the SaaS that helps to streamline budgeting and forecasting processes.
We talk with Urban about how to actively work with Pricing & GTM as part of the Revenue Agenda. Topics that are being addressed in this episode are:
- Who owns the pricing
- How frequently does your pricing plan need to be updated
- What about having different pricing for different verticals or regions, good or bad
- What makes up a strong and efficient internal GTM function
- Where do p...2023-03-1442 min
The SaaSiest Podcast74.Nils Olsson, CEO, Lime Technologies - How to successfully recruit and onboard 100 new staff members within a year!In this episode, we speak with Nils Olsson, CEO, Lime Technologies the CRM specialist that is growing fast and in a profitable way as it takes on one European market after the other!
We talk with Nils about how the process of recruiting the right people at the right time has turned into a competitive advantage for them, especially when recruiting 100+ plus people within a year. Topics that are being addressed in this episode are:
- What are the main steps in your recruitment process
- Who is involved internally in supporting the process2023-03-071h 03
The SaaSiest Podcast73.Tapani Kyrki, CEO, Aurora Innovation - Lessons learned when going from 5M Euro to 15M Euro in ARR!In this episode, we speak with Tapani Kyrki, CEO, Aurora Innovation, the healthcare SaaS specialist dedicated to increasing access to care services and creating well-functioning work environments for healthcare professionals.
We talk with Tapani about what needs to happen when you go from 5M Euro in ARR to 15M Euro in ARR. Topics that are being addressed are:
- What changes must the organization make, and which changes are critical to support this growth?
- How do you need to think about geo expansion?
- Which processes are key to getting in place t...2023-02-2843 min
The SaaSiest Podcast72. Michael Heiberg, CEO & Founder, Ocean.io - Remote selling - conquering the US market from Copenhagen!In this episode, we speak with Michael Heiberg, CEO & Founder, Ocean.io, the AI prospecting data platform helping organizations find accounts and contacts that match your best customers.
We talk with Michael about how you can get your US sales going without having local people on the ground to start with. Questions that are being addressed are:
- How does remote selling stack up to the alternative GTM possibilities here
- What data convinced the Ocean.io team that sales could be done from Denmark
- How does it work in practice having...2023-02-2137 min
The SaaSiest Podcast71. Jarek Owczarek, CPO & Founder, Contractbook - How to stand out from a product perspective in a crowded space!In this episode, we speak with Jarek Owczarek, CPO & Founder, Contractbook, the software company that enables small and medium-sized businesses in more than 75 countries to manage the entire lifecycle of their contracts in a single, fully automated flow.
We talk with Jarek about what it means to operate in a crowded space, particularly from a product perspective, and some of the themes that we address are:
- Is crowded space a bad or a good thing
- What role does the vision play when building a product in a crowded space
- What i...2023-02-1544 min
The SaaSiest Podcast70. Giles Whiting, COO & MD, Forsta - This is why your US sales will fail!In this episode, we speak with Giles Whiting, COO & MD, Forsta, the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences.
We talk with Giles about his views on why many European B2B SaaS companies fail with their sales efforts in the US and discuss the following themes:
- Is there such a thing as global Product-Market fit
- Do you have access to the right talent to...2023-02-0947 min
The SaaSiest Podcast69. Joel Hellermark, CEO & Founder, Sana – Organizational structure as a competitive advantage!In this episode, we speak with Joel Hellermark, CEO & Founder, Sana, an AI-powered learning platform that empowers organizations to find, share, and harness the knowledge they need to achieve their missions.
We talk with Joel about his views on how you can make your organizational structure into a competitive advantage. Some of the questions that are addressed in this episode are:
– What is an operating model
– What different types of operating models exist today
– How does the process look when deciding on the right model for your business
– What is the future operating mo...2023-02-0836 min
The SaaSiest Podcast68. Niclas Ramon Staberg, Operating Advisor, Verdane - The era of Earned Growth is here!In this episode, we speak with Niclas Ramon Staberg, Operating Advisor, Verdane the specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth.
We talk with Niclas about the new concept of Earned Growth that is gaining momentum in the B2B SaaS space - here are some of the questions that are addressed in this episode:
- What is Earned Growth Rate and why does it matter
- What is Customer Referral Value
- How do you...2023-01-2442 min
The SaaSiest Podcast67. Tine Karlsen, CEO & Co-Founder, Vev - How to combine a PLG motion with a Enterprise Sales led motion!In this episode, we speak with Tine Karlsen, CEO & Co-Founder, Vev the fast-growing SaaS design platform for professional organizations to create and launch unique web experiences, headquartered in Norway!
We talk with Tine about how their Go-To-Market method is a marriage of two motions, hands-on Large Enterprise Sales led motion with a PLG element to it. Some of the questions that are addressed in this episode are:
- Why can it be relevant to combine PLG with a more traditional Enterprise sales type of approach
- How do you make sure these two motions c...2023-01-1954 min
The SaaSiest Podcast66. Mikael Johnsson General Partner, Oxx & Fredrik Skantze, CEO, Funnel - Enter Growth & Moat phase!In this final episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to talk about the Growth & Moat phase!
We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Fredrik Skantze, CEO, Funnel on some of the following topics:
- What defines the Growth & Moat phase? How is it defined?
- What are the characteristics of a company entering the Moat and Growth stage?
- How does the CEO's role & focus change in this phase?
- What does a...2023-01-1657 min
The SaaSiest Podcast65. Alexandra Sevelius, CMO, OneiO - Marketing Learnings from a Hyperscale that you can deploy in a Early Stage SaaS business!In this episode, we speak with Alexandra Sevelius, CMO, OneiO, a cloud-native integration service provider connecting people, processes, and tools, headquartered in Finland.
We talk with Alexandra about some of the differences as well as similarities of running marketing for a HyperScale vs an Early SaaS organization, and specifically about:
- How do you define priorities in small vs big marketing operations
- How do you scale a marketing team from startup to scaleup
- What are the main differences in key operations between smaller vs bigger marketing operations
- What can s...2023-01-1041 min
The SaaSiest Podcast64. Anna Bloth Karling, CEO & Founder, Zebrain - Why B2B SaaS companies are doubling down on coaching of staff to fuel growth in 2023?In this episode, we speak with Anna Bloth Karling, CEO & Founder, Zebrain, the SaaS coaching and people development platform for next-generation SaaS companies!
We talk with Anna about why incorporating structured coaching is more strategic than ever, and specifically about:
- What is the true role of a coach, and what makes a good coach
- How does a coach complement a direct line manager
- How do you know what type of coaches you may need for your people
- What are some of the best coaching methods in use today2023-01-0551 min
The SaaSiest Podcast63. Ingrid Ødegaard , VP Product, IndyRiot - What is the role of a Product Strategy?In this episode, we speak with Ingrid Ødegaard, VP Product, IndyRiot the next-generation Community platform that allows you to create your own public or private space!
We talk with Ingrid about Product Strategy and, specifically about:
- What is Product Strategy
- Who owns the Product Strategy vs who should be involved
- How do you incorporate flexibility in a Product Strategy
- Which tools and processes are necessary to have in place
These are some of the many topics we address with Ingrid, tune in to get her to t...2023-01-0338 min
The SaaSiest Podcast62. Lisa Kruse, Founder, Holy Comms - The Mary Condo method of marketing in an economic downturn!In this episode we speak with, Lisa Kruse, Founder, Holy Comms the Marketing as a Service agency working to elevate SaaS companies' communication and PR efforts in the public market.
We talk with Lisa about what B2B SaaS marketers should be ready for in 2023, specifically about:
- How is the downturn in the economy affecting marketing teams
- What are some changes you foresee in the way marketers operate
- How does this affect the individual marketer and the skillset needed to succeed in 2023
- Which channels should you consider doubling...2022-12-2939 min
The SaaSiest Podcast61. Alex Farmer, CCO, Nezasa - Community-Led growth for high-touch customers?In this episode we speak with, Alex Farmer, CCO, Nezasa, the industry-leading software provider to travel brands for automated trip planning, fulfillment, personalization, and optimization.
We talk with Alex about leveraging Community-Led growth for high-touch customers, specifically about:
- What you need to be aware of when building a community around a high-touch sales process
- What is it in for the customer, what is their incentive to participate
- How do you secure engagement
- Which are the key elements you need to cater to when starting your community initiative
- H...2022-12-2759 min
The SaaSiest Podcast60. Erik Holm, CFO, Planhat - Bootstrapping to VC funded, when is the timing right for this transition?In this episode we speak with, Erik Holm, CPO, Planhat, the customer platform built to give insights, manage workflow and drive customer experience.
We talk with Erik about the timing to go from bootstrapped to VC funded, specifically about:
- What made you decide to take in VC money - which were the main trigger points
- What was most difficult in the transition from Bootstrapped to VC funded
- How does this change your business, internally as well as externally
- What are the pros vs cons of being bootstrapped vs VC...2022-12-2235 min
The SaaSiest Podcast59. Tommi Ylinen, CPO, Relex Solutions - There is no playbook for B2B Enterprise product teams!?In this episode we speak with, Tommi Ylinen, CPO, Relex Solutions, the supply chain and retail planning platform from Finland that has over 100m Euro in ARR, serving the largest retailers in the world!
We talk with Tommi about what it truly means to serve Enterprise customers with a mission-critical platform that affects the entire organization, and specifically what that means for the internal product team!
- What are the characteristics of a true Enterprise Software Platform?
- What are the needed components of a product team that is serving an Enterprise market?
...2022-12-2044 min
The SaaSiest Podcast58. Per Henrik Nielsen, CEO, TimeLog - What does it take to go from an owner-led to VC-led business?In this episode we speak with, Per Henrik Nielsen, CEO, TimeLog, the PSA software which helps professional services organizations manage their projects, resources, time, and billing in one solution.
We talk with Per Henrik about their transition from an owner-led to a VC-led business, specifically around some of these questions:
- What is the trigger that suggests a transition like this?
- How does the organization change when you go from focus on profitability to growth?
- What does it take to make a transition like this?
- What role do the exis...2022-12-1441 min
The SaaSiest Podcast57. Jessica Gilmartin, Head of Revenue Marketing, Asana - Demand Generation - how do you build a business case and how do you get started?In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world!
We talk with Jessica about her experience in scaling Demand Generation at companies and specifically:
- How do you build a business case to focus on this internally?
- What are the key components of a Demand Gen organization?
- How do you measure and define success, which are key KPIs to track?
- How to allocate a budget for demand generation vs other initiatives?
These ar...2022-12-0642 min
The SaaSiest Podcast56. Mikael Johnsson General Partner, Oxx & Ola Sars. CEO. Soundtrack your brand - Why is it important to build for Go-To-Market-Fit before scaling?In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit!
We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Ola Sars, Founder, and CEO of Soundtrack your brand on some of the following topics:
- What is Go-To-Market Fit? How is it defined?
- How do you measure it, and how do you know if you have established a GTM fit?
- What are the main...2022-12-0254 min
The SaaSiest Podcast55. Jesper Frederiksen, Vice President & GM International, Lacework - How do you prioritize markets when going international?In this episode we speak with, Jesper Frederiksen, Vice President & GM International, Lacework, the fast-growing data-driven security platform for the cloud.
We talk with Jesper about his experience in scaling B2B SaaS companies and specifically:
- When are you ready to go International? What is the main tell?
- What should be included in an international GTM playbook?
- How do you need to think about Sales Capacity when expanding internationally?
- How do you find a balance between central setup and local presence?
These are some of the que...2022-11-2948 min
The SaaSiest Podcast54. Heta Ruikka, VP Product Management, Sievo - How do you take over product leadership from the founders?In this episode we speak with, Heta Ruikka, VP of Product Management, Sievo, the procurement analytics solution based out of Finland for data-driven enterprises!
We talk with Heta about how to make the transition from a founder-owned product strategy to a product strategy that is owned by the VP of Product:
- When is the right time to make this transition?
- What are the biggest signs for this?
- What does it take to make a transition from a Founder-led product to a process-driven product approach?
- What are some of t...2022-11-1736 min
The SaaSiest Podcast53. Carl Silbersky , Former CEO, BimObject - What it’s like to be a listed SaaS business from a CEO perspective!In this episode we speak with, Carl Silbersky, Former CEO, BimObject, the SaaS Platform that provides architects and engineers with the information and inspiration they need to design buildings faster, smarter and greener.
We talk with Carl about his experience running a publicly listed business and what the pros and cons are of doing so:
- Why should you consider listing
- When should you go public
- Were there any initial surprises/unexpected events when becoming a listed company
- What are the differences between being a listed company vs a...2022-11-1449 min
The SaaSiest Podcast52. George Brontén, CEO & Founder, Membrain - How do you go from founder-led sales to a scalable sales machine!In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.
We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization.
- When is the right time to make this transition, what is the trigger point
- Who should your first hire be, leader or individual contributor
- What is key in this recruitment process
- What are the do's and don'ts in...2022-11-0745 min
The SaaSiest Podcast51. Krysten Conner, Enterprise Account Executive, UserGems - Lessons Learned from working as an AE at 3 Unicorns!In this episode, we speak with Krysten Conner, Enterprise Account Executive, UserGems, the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since moved its HQ to the US.
We talk with Krysten about what makes the best-performing sales organizations stand out as she shares her lessons learned working for 3 SaaS Unicorns before joining UserGems.
- Why Sales Training is key to success
- Unique training focus on Toward vs Away language and Above the line vs Below the line conversations
- How a good Discovery meeting sets the...2022-10-2654 min
The SaaSiest Podcast50. Anna Gullstrand, Acting CEO, Mentimeter - How do you combine a Self-Service and Enterprise Sales motion?In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global player.
We talk with Anna about how Mentimeter's initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel Enterprise motion.
- Why was this addition made?
- How do you know when the timing is right to add an Enterprise motion
- What are the a...2022-10-1740 min
The SaaSiest Podcast49. Sascha E.H. Skydsgaard, CSO, Timelog - How to go from hire to production in the shortest time possible?In this episode, we speak with Sascha E.H. Skydsgaard, CSO, Timelog, the fast-growing PSA solution from Denmark which helps professional service organizations be more efficient in their work.
We talk with Sascha about onboarding new talent, and how to do that in an efficient way, in order to minimize the time to full productivity of new resources.
- What should happen in a hiring process - which are the key steps to evaluate talent
- What should happen during pre-boarding
- Which key elements are part of an efficient onboarding
- W...2022-10-1041 min
The SaaSiest Podcast48. Nora Tandberg, CFO, Papirfly - Recession readiness from a CFO perspective!In this episode, we speak with Nora Tandberg, CFO, Papirfly, the fast-growing Brand Activation Management platform with a global presence, headquartered in Norway!
We talk with Nora about the current Macroeconomic events affecting all B2B SaaS companies, and precisely what you need to monitor closely and how you need to prepare for 2023:
- What are the main external drivers and indicators you need to keep tabs on
- What is the appropriate way to respond to these
- How should you approach your 2023 budget planning
- What are the key differences...2022-10-0342 min
The SaaSiest Podcast47. Nick Peters, VP Operations, Ardoq - The power of the Meaningful work umbrella in SaaS!In this episode, we speak with Nick Peters, VP Operations, Ardoq, the leading global data-driven tool for Enterprise Architecture and a key tool for digital transformation journeys, based out of Norway.
We talk with Nick about meaningful work, and why the concept is key to driving progress in a fast-growing organization! Nick walks us through topics such as:
- What is the meaningful work umbrella?
- Why is it important to understand what meaning full work is to people?
- How is this related to culture and values?
- How does it...2022-09-2941 min
The SaaSiest Podcast46. Lars Grønnegaard, CEO & Co-Founder, Dreamdata - Social selling from the CEOs perspective!In this episode, we speak with Lars Grønnegaard, CEO & Co-Founder, Dreamdata, the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success!
We talk with Lars about their decision to go all in on social selling and the huge success they've seen from this strategic initiative! We discuss the following main themes:
-How do you implement a corporate social selling strategy that includes all employees
-What framework do you need to continuously enable this initiative
-What are the main pitfalls and risks with this strategy
-How do...2022-09-2243 min
The SaaSiest Podcast45. Kyle Poyar, Operating Partner, OpenView - To gate or not to gate - the new trends in PLG!In this episode, we speak with Kyle Poyar, Operating Partner, OpenView, the expansion stage venture firm, that helps build PLG software companies into market leaders!
We talk about all things PLG, and particularly dive into the ever-debated topic in PLG - How to showcase value that drives signups and converts down the road? Kyle and his team have developed the 11 principles of PLG and we touch upon elements such as:
-Pros and Cons of different PLG strategies
-Activation points, the real trigger of proving value to a customer
-The power of reverse trials2022-09-1951 min
The SaaSiest Podcast44. Avtar S. Jasser , CEO & Founder, CatalystOne Solutions AS - How to go from Startup to Scaleup!In this episode, we speak with Avtar S. Jasser, CEO of Catalystone, the fast-growing Human Capital Management software out of Norway!
Avtar shares with us how they transitioned from being a Startup back in the day and going into Scaleup mode - and the challenges to be aware of when going through this critical transition. He shares his thoughts on:
- Timing - when do you know you have enough product-market fit to scale
- What are the top priorities for a CEO and organization in the beginning of a scaleup phase
- Ch...2022-09-1337 min
The SaaSiest Podcast43. Göran Lindö , CEO, EcoOnline - How to leverage a Merger & Acquisition (M&A) strategy to fuel growth!In this episode, we speak with Göran Lindö, CEO of EcoOnline, the fast-growing Workplace Safety Platform out of Norway on their M&A Strategy!
Göran shares with us how they've been fueling their expansion with both organic growth and via acquisitions - a key strategy to their rapid success! They've purchased 11 businesses to date and more are to come!
- How do you develop a good M&A Strategy?
- What does it take to be successful with your M&A Strategy?
- What are the requirements for the organization to mak...2022-09-0644 min
The SaaSiest Podcast42. Chris Walker , CEO, Refine Labs - Do you have a Revenue R&D strategy?In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm.
Chris shares with us his thoughts on:
- Why Demand Generation is key now in the new era of buying behaviors
- How to set up your Demand Generation strategy & program for success
- The risks and opportunities with going all in on Demand Generation
- What channels to pr...2022-09-0246 min
The SaaSiest Podcast41. Jonas Thordal , Co-founder & CEO, Weld - How to leverage Professional Service to accelerate Product Sales!In this episode, we speak with Jonas Thordal, Co-founder & CEO of Weld, the fast-growing Data Operations Hub platform that allows companies to centralize, model and activate their data – without scripts or APIs – built on top of your data warehouse.
Jonas walks us through their journey and how specifically they've leveraged Professional Services to grow ARR 100% year over year! There is a way to combine Product led growth with a manual touch, and when done right magic happens! Here are some of the learnings that Jonas shares with us regarding professional services:
- How to leverage PS to...2022-08-1835 min
The SaaSiest Podcast40. Cristina-Tamara Grigorie Product Director, Verdane Elevate - How to align overall business goals with the product!In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe.
Cristina-Tamara is a B2B SaaS Product Director and shares her experience on why companies struggle with aligning their overall business goals with what their product teams are building and hence affecting how to prioritize the next big product bets.
We address topics such as:
- What do most growth phase/scale-up companies struggle with on the product side?
- What is a product strategy, and...2022-07-1450 min
The SaaSiest Podcast39. Jeppe Rindom Co-founder & CEO at Pleo - How to build for the future!In this episode, we speak with Jeppe Rindom Co-founder & CEO at Pleo, the Danish Unicorn that has taken Europe by storm with their all-in-one solution for all company spending, trusted by over 20k customers to date!
In this episode, we talk to Jeppe about his philosophy on how he has built Pleo to be this great SaaS business, but also about his passion to make the entire Nordic business ecosystem more competitive.
We get to hear some insights on the following topics in this episode:
-How Pleo purposely designed the team to be international...2022-07-0447 min
The SaaSiest Podcast38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond.
In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are:
-Why is Product-Market fit so important for B2B SaaS companies?
-What is Product-Market...2022-06-1639 min
The SaaSiest Podcast37. Simo Salmensuu CEO, Miradore - Born Global - key is the local touch!In this episode, we speak with Simo Salmensuu CEO, Miradore, the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, and Windows devices. Today, they are trusted by over 10,000 organizations in more than 180 countries, with 10m+ Euro in ARR.
We talk to Simo about their international expansion, and specifically how their first international market was the US. Contrary to many other Nordic players going first into another Nordic country, or maybe taking on some European Miradore decided to take on the US first thing!
It all...2022-06-0238 min
The SaaSiest Podcast36. Elif Schmidt CEO, Oxceed - Leadership in a B2B SaaS company - you have to love change!In this episode, we speak with Elif Schmidt CEO, Oxceed that helps over 10,000 companies produce reporting to support financial decision making.
We focus on leadership and change in a B2B SaaS company with Elif, a topic she is very passionate about. Some of the questions that we address are:
What is leadership all about & the role of a CEO in a scaleup?
Coming in as a hired CEO, where do you start?
How do you lead in a constantly changing environment?
Leading an organization through other leaders, how is that done?
What's the key to...2022-05-1929 min
The SaaSiest Podcast35. Daniel Eisenberg Head of Expansion, Deel - the fastest growing B2B SaaS company to 100m dollars - ever!In this episode, we speak with Daniel Eisenberg Head of Expansion, Deel, the global payroll solution that helps businesses hire anyone, anywhere.
Daniel shares some insights into how Deel managed to grow so fast and he particular talks about the following 3 corner pillars as key elements in their success:
- Treat your customers like investors
- Run the company like you are running out of time
- Culture is King
Tune in and be inspired by the tips and tricks that Daniel shares from the Deel journey that you can apply as w...2022-05-1233 min
The SaaSiest Podcast34. Erik Fjellborg CEO & Founder, Quinyx - the power of a clear vision and a strong plan!In this episode, we speak with Erik Fjellborg CEO & Founder, Quinyx, the Workforce Management Tool that is taking the world by storm!
Erik walks us through the different stages of the Quinyx journey, starting as a student project in a small city in Sweden, to becoming a global player serving some of the largest enterprises in the world. This is a fascinating story where we get insights into their GTM process, their look at M&A as a growth strategy, and Eric's thoughts on managing opportunities and challenges when growing at the speed of lightning!
T...2022-04-0835 min
The SaaSiest Podcast33. Kristoffer Cedfors Commercial Excellence, Verdane - Chose your pricing model wisely!In this episode, we speak with Kristoffer Cedfors Commercial Excellence, Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe.
Christoffer is a B2B SaaS pricing expert and takes us through the sophisticated world of defining the right pricing strategy for your business. He walks us through the different established pricing models, the pros and cons, when they fit vs not and how you need to think about them in relation to the value you bring to your customer.
We address questions such as:
-What's the process of finding...2022-03-3147 min
The SaaSiest Podcast32. Johnny Warström CEO & Co-Founder, Mentimeter - it is not about the WHAT, it is all about the HOW!In this episode, we speak with Johnny Warström CEO & Co-Founder, Mentimeter, the collaborative and interactive presentation software that lets presenters do instant audience feedback, that has taken the world by a storm with 200m users!
We take the opportunity to talk to Johnny about how their success journey started, the evolution of their product and offerings, going from a self-service product to also include an Enterprise offering since a few years back.
We've all heard the great story in terms of numbers, Mentimeter being a 30M USD ARR, growing 100% year over year! Their secret, at...2022-03-1050 min
The SaaSiest Podcast31. Hugo Wernhoff CEO & Co-Founder, Kognity - A vision worthy far beyond what money can offer!In this episode, we speak with Hugo Wernhoff CEO & Co-Founder, Kognity, the learning platform that is powering teachers and students to better learning all over the world.
We take the opportunity to talk to Hugo about Kognity being a Vision driven business, and specifically about his great vision for the students of today and tomorrow. He is on a mission to democratize and elevate education all over the world....the results so far are stunning!
What does it mean to be a vision and mission-driven SaaS company? What does it mean for a CEO and te...2022-02-1739 min
The SaaSiest Podcast30. Sindre Haaland CEO & Founder, SalesScreen - The art of motivating and engaging sales people!In this episode, we speak with Sindre Haaland CEO & Founder, SalesScreen, the Sales Gamification platform that is used globally by sales organizations to engage, encourage and motivate salespeople to perform well, all while having fun!
We take the opportunity with Sindre to dig into the psychology and levers at hand when crafting an environment that Salespeople want to thrive in. How do you compensate and award salespeople? How do you encourage and enable salespeople to do better? Do we all need to have Presidents Clubs? What about team incentives? How do you craft your competitions to be...2022-02-0345 min
The SaaSiest Podcast29. Johanna Småros Co-Founder & CMO, Relex Solutions - a fantastic international journey to 100m Euro ARR!In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions, the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time!
Johana is the engineer that Co-Founded RELEX Solutions, turned CMO, and has taken RELEX Solutions on a fantastic international journey to 100m Euro in ARR. How did they do it? That's what we are digging into in this episode.
Tune in to learn how this global international expansion started, what their approach was in the beginning, and how this has evolved over time. This is...2022-01-1948 min
The SaaSiest Podcast28. Jenny Sagström CEO, Sköna - Why your brand matters in this day of age!In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guessed it, about branding!
Working with the likes of Snowflake Jenny knows what it takes to build a brand that stands out in this day of age. She shares with us her perspective on brand vs marketing, why they are different, and why both matter.
The trick is in the execution and timing, knowing when to focus on dema...2021-12-3141 min
The SaaSiest Podcast27. Rickard Carlsson CEO & Co-Founder, Detectify - hacking your way to triple digit ARR growth!In this episode, we speak with Rickard Carlsson CEO & Co-Founder, Detectify, the Security Platform that helps some of the largest tech companies in the world keep their services secure and intact.
Rickard and his team are currently enjoying triple digits ARR growth year over year and it all started with a hack!
Literally, they started off by successfully hacking (with their approval of course) some of the most well-known tech companies, helping them understand their security vulnerabilities. Not only did they get paid to do this, but more importantly they were allowed to write about th...2021-12-0934 min
The SaaSiest Podcast26. Øyvind Reed CEO, Whereby - The never say die attitude that gets you to 10m ARR!In this episode, we speak with Øyvind Reed CEO, Whereby, the Video Platform that helps connect people and is trusted by companies like Netflix, Hubspot, and IKEA among many other global brands.
Øyvind takes us down memory lane, and very generously shares Whereby's nonlinear journey to the success they are seeing today! While he has taken his business from 2m to 10m Euro ARR in a couple of years he makes a point to have us all understand that it is a journey of resilience!
Here are some great lessons from starting out as bootstrapped and...2021-11-2448 min
The SaaSiest Podcast25. Mikko Honkanen Co-Founder, Vainu - Bootstraping at its finest!In this episode, we speak with Mikko Honkanen Co-Founder, Vainu, the Sales Intelligence Platform that helps salespeople and marketers move forward through real-time company data.
Mikko walks us through Vainu's journey, from startup to scaleup all while bootstrapping their way to 13M Euro ARR. Tune in to learn how and what they did to have full control and predictability of their success.
During the journey, Mikko and his founding team had to make a number of critical decisions when it came to sales and marketing, product innovation, and product (re)positioning. It's a beautiful story of...2021-11-1140 min
The SaaSiest Podcast24. Charlotte Ekelund CEO and Co-Founder, Teemyco - The age of Hybrid and Remote workforcesIn this episode, we speak with Charlotte Ekelund CEO and Co-Founder, Teemyco, the SaaS platform that brings your offline people into a virtual office for better collaboration.
Charlotte shares her thoughts on what you need to be aware of in the age of remote teams. Is it for every SaaS organization? How do you prepare for this? What are the biggest pitfalls in making this adaption if you've run an "office first" organization in the past? What are the requirements for leadership going forward? These and many more questions are discussed in this episode.
This c...2021-10-2838 min
The SaaSiest Podcast23. Tom Henriksson General Partner, OpenOcean - How do you asses the value of a SaaS company?In this episode, we speak to Tom Henriksson General Partner at OpenOcean, the Finnish-based VC company with a particular love for Enterprise data-intensive software businesses across Europe.
Tom joins us to talk about how they assess the value of SaaS companies, and this is from the perspective of someone that has invested early in companies like MySQL, Truecaller, and Supermetrics among others. Hear him talk about ARR as the meta-level for valuations, CAGR, the importance of NRR growth, access to capital, and how the location of your home market all play a role when applying a valuation o...2021-09-2345 min
The SaaSiest Podcast22. Fredrik Rönnlund COO, Leadoo Marketing Technologies - What is the the role of your professional board?In this episode, we speak to Fredrik Rönnlund COO, Leadoo Marketing Technologies, the Finnish-based Conversion Platform for Marketing and Sales powering over 800 customers worldwide.
Fredrik joins us to talk about the role of the professional SaaS board. Currently, with 4 board assignments with Leadoo, Kundo, Miradore, and Bonalive Biomaterials, he has a direct view of what a good board look likes, and how it best supports the business to succeed? Spoiler alert, being good at numbers is not good enough :)!
This is an exciting and insightful conversation about how you shape, engage and involve your bo...2021-08-1933 min
The SaaSiest Podcast21. Sigrun Dora Saevinsdottir COO, LS Retail - Transforming legacy business to SaaS!In this episode, we speak to Sigrun Dora Saevinsdottir COO, LS Retail, the Icelandic based SaaS company powering over 80000+ storefronts in 140 countries with unified retail software.
Sigrun shares with us the journey of transforming a successful on-prem business to become cloud and mobile-first! With 1000s of customers and 100s of channel partners all over the world, this was an activity that required lots of forward planning and gradual adjustment. What does it take to make this transition? How do you manage the ecosystem, particularly partners, when they are used to a pricing and delivery model that has b...2021-08-0541 min
The SaaSiest Podcast20. Niilo Fredrikson CEO, Efecte - the role of Channel Sales in SaaS!In this episode, we speak to Niilo Fredrikson CEO, Efecte, the fast-growing service and identity management solution headquartered in Finland!
Niilo shares his view on Channel Sales in SaaS. What is it, when does it work and how to go about establishing a successful Channel Sales program are some of the questions addressed in this episode.
If you are considering setting up a channel sales program, we would suggest you start by listening to this episode - it will certainly set you in the right direction! Done right, the channel sales program can be worth g...2021-07-0838 min
The SaaSiest Podcast19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!In this episode, we speak to Mikael Thuneberg CEO and Founder, Supermetrics, about how they've taken the world by storm with their platform that helps businesses manage and understand their marketing data.
This is a great story about how Michael working as an analyst couldn’t find the right tools to support him in the work and therefore built something for himself! That was the birth of Supermetrics and in this episode, we talk about the journey of bootstrapping the business to tens of millions of Euros. What did it take? How was it done? What are som...2021-06-2436 min
The SaaSiest Podcast18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!In this episode, we speak to Erik Bakstad CEO, Ardoq, about their Enterprise Architecture Tool that helps organizations around the world manage their digital transformations.
This is a feel-good story, a few guys that experienced an issue, decided to find a resolution to the problem, started a business, built a product, and went to market. However straightforward that sounds, it wasn't and the team has learned to evolve and reiterate to get to the strong position that they are in now with 10s of millions in ARR and growing extremely fast.
Erik walks us through...2021-06-0342 min
The SaaSiest Podcast17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!In this episode, we speak to Søren Skovbølling Chairman of the board, Digizuite - the Digital Asset Management platform that has seen a growth of 600% over the past few years and recently got listed on the stock market in Denmark.
Søren navigates us through the process of going IPO, from the planning sessions, investor pitches to the very launch and what his learnings are from this exercise. Spoiler alert; if you have prepared properly the journey can be rather quick - the devil is in the preparation and planning!
So what is it that...2021-05-2042 min
The SaaSiest Podcast16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm.
Susanne takes us behind the scenes and shares how Hubspot manages to produce relevant and frequent content that triggers buying intentions. What is their approach to Content Marketing? How do you produce content that will stick, and drive the desired behavior? Oh, and did you know that the yearly content calendar is not a good idea!
Tune in to learn from the best in class, everything f...2021-05-0646 min
The SaaSiest Podcast15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS ScaleupIn this episode, we speak to Mikael Johnsson Co-founder and General Partner, Oxx, a VC company active in the Nordics with a specialized focus on Scaleups and growth capital.
Mikael shares his views on the nature of Scaleups, covering everything from how to validate product-market fit to establishing scalable GTM mechanics.
What makes some Scaleups successful when others fail? How does one prove commercial fit, why is nailing the ICP so important at this stage....these and many other questions are addressed in this episode.
Tune in to find out which Michael's 10 commandments a...2021-04-2242 min
The SaaSiest Podcast14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?In this episode, we speak to Linn Bredesen CTO, itslearning, the fast-growing EdTech SaaS company from Norway that is supporting and empowering students and teachers all over the world with their Digital Learning Management System.
Linn takes us through the amazing growth of itslearning, and more specifically how they have successfully prepared their product and teams to manage peaks in usage, especially like the one they experienced fueled by Covid when big parts of the world went into distance teaching overnight. Linn speaks about the power of the cross-functional team, having a plan in place, and...2021-04-0838 min
The SaaSiest Podcast13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!In this episode, we speak to Jessie VanderVeen CMO, Controlant, the Icelandic SaaS company behind the offering "Cold chain as a Service" enabling some of the world’s biggest organizations to monitor and control their supply chains in real-time. Jessie walks us through the journey that Controlant has been on, creating a new category within an established vertical. She shares her thoughts on the role of Product Marketing in the process of creating a new category, all the way from framing the problem, showing the solution, and proving the value to the customers. What is Product Marketing, where do yo...2021-03-2541 min
The SaaSiest Podcast12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!In this episode, we speak to Christian Lund Co-Founder and CPO, Templafy, who recently made the Financial Times list as one of the 125 fastest-growing companies in Europe, with a unique product offering related to Dynamic Document Creation. Christian tells us all about how they established product-market fit and landed their first enterprise customer within months of inception, going enterprise and being a born global from the getgo, and how every customer is a market of its own. Among many other interesting tips, Christian also shares how they approached geographical expansion in a way that is different from the norm...2021-03-1155 min