Shows
Creative CourageHow To Find 6-Figure Deals Hiding In Your Existing Network with Daniel OcockWhat if your next six figure deal was right in front of you?
What if you don't need more leads, you need to get better at finding the opportunities in your existing network?
This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together.
Before that, his branding agency was ticking along, but the spark wasn't there.
His business felt stale, and he knew he wanted more. More revenue, more growth and more impact. But doing more of the same wasn’t moving the needle.
Instead of looking for new opportunities, we fo...2025-05-0732 min
Bud's Garage OverdriveGuests: Daniel and Brittany AndersonBrad Ocock fills in for a vacationing Bud. He and Tim diPasquale discuss his new pogo stick; the demise of two beloved racing programs, and a Lanier Tech student working a race at MRA. Plus an interview with Daniel and Brittany Anderson, owners and operators of Resurrected Garage. Informative automotive buffoonery sponsored by Lanier Technical College, Concept One Pulley Systems and Year One, the Muscle Car Experts.2024-10-211h 01
Mighty FinsightsThe Finishing Touch: Designing a Memorable Brand LogoThe Finishing Touch: Designing a Memorable Brand LogoHost - Rory HollandCo-Host - Daniel OcockThis EpisodeRory explores the role of a logo in a financial brand's identity, including how it can influence customer perception and trust.Dan talks about the process of designing a memorable and effective logo, using case studies from well-known financial brands.They discuss the significance of a logo in a brand's overall marketing strategy and how it contributes to the brand's financial success.Three Key Takeaways The...2024-05-0535 minMighty FinsightsVisualizing Values: Crafting a Resonant Brand IdentityVisualizing Values: Crafting a Resonant Brand IdentityHost - Rory HollandCo-Host - Daniel OcockThis EpisodeRory discusses the importance of a consistent and resonant brand identity in the financial sector, including the visual and verbal components of identity.Dan explores how brand identity can be crafted to reflect the brand's values and meet the needs of the target audience. He uses examples from successful financial brands.They discuss the synergy between a well-developed brand identity and financial marketing, and how this affects brand visibility and...2024-05-0435 minMighty FinsightsGiving It a Soul: Crafting Your Brand's Personality & StyleGiving It a Soul: Crafting Your Brand's Personality & StyleHost - Rory HollandCo-Host - Daniel OcockThis EpisodeRory discusses how a brand's personality and style can impact its perception in the financial sector. Dan explores the process of creating a brand's personality and style, using examples from well-known financial brands. They discuss how brand personality can influence customer loyalty and the brand's overall financial performance.Three Key Takeaways The impact of brand personality on customer perception.The process of developing a unique...2024-05-0334 minMighty FinsightsGuiding Growth: Developing a Solid Brand StrategyGuiding Growth: Developing a Solid Brand StrategyHost - Rory HollandCo-Host - Daniel OcockThis EpisodeRory explains the role of a brand strategy in financial marketing. He discusses why strategic planning is crucial in this sector and how it influences the way financial products or services are presented to the market. To have a brand strategy means you understand how to progress and present your business to your audience effectively.Dan delves deeper into the steps involved in creating a brand strategy, including establishing business...2024-05-0231 minMighty FinsightsBedrock of Success: Laying Brand FoundationsBedrock of Success: Laying Brand FoundationsHost - Rory HollandCo-Host - Daniel OcockThis EpisodeRory and Dan discuss the synergy between financial marketing and branding in the context of brand strategy. They analyze the pitfalls to avoid and the keys to success.Rory shares his experience with brand strategy from a financial marketing perspective, defining what brand strategy is and why it's crucial for financial businesses.He highlights the role of market research, understanding target audience, and positioning in the financial sector.Dan...2024-05-0134 min
Divided by BrandShould you design your startup business brand now?Spotlight GuestI chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time.Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workflow management and high growth businesses and is in his element when supporting businesses to get more from their teams.Get Your Brand Score Report2023-05-241h 04
Divided by BrandHow to get brand right on videoSpotlight GuestI chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand.Augie works with full time YouTubers, online personalities, thought leaders, and...2023-04-051h 00
Divided by BrandHow do you add personality to brand messaging?Spotlight GuestI chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition....2022-11-251h 09
Divided by BrandHow important is content for your brand?Spotlight GuestMark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations.This base of knowledge allows him to pool information on what works and what doesn't when looking across a content marketing strategy.Get Your Brand Score ReportIs your brand re...2022-10-271h 04
Divided by BrandThe impact of a well thought-out brand - 5 of 5Things we spoke about in this episode:Brand optimisationUniting a boardBrand cultureCommunication to clients About the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners...2022-05-101h 00
Divided by BrandBlast Off - 4 of 5Things we spoke about in this episode:Importance of managing your launchMarketing opportunities generatedTelling brand storyHow important is brand sign off?How to launch your re-brand?About the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand...2022-05-091h 00
Divided by BrandUgly babies - 3 of 5Things we spoke about in this episode:Whats going in in your clients brain when they engage with your brand?Ugly babies. Feedback that you need to hear not want to hearCognitive BiasDo your researchDo focus groups work?Good & Bad DataAbout the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and...2022-05-071h 01
Divided by BrandKill your darlings - 2 of 5Things we spoke about in this episode:Do you view your brand objectively?The magic of brandingComing out of your comfort zoneBrand equityAbout the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking...2022-05-0650 min
Divided by BrandDon't dream your brand up in the pub - 1 of 5Things we spoke about in this episode:What do we see when it comes to the typical growth cycle of a companyWhat is brand optimisationWhy brand is your most important assetBrand Strategy, Marketing Strategy and Tactical MarketingAbout the Brand Scran mini series:I'm your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit...2022-05-051h 00
Divided by BrandWhat value does brand deliver?Spotlight GuestAdam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side, he is a paid speaker and has coached hundreds of startup and small business owners. His primary focus is on helping startups get more sales appointments, hassle-free, through his lead generation business, Email Outreach Company.Get Your B...2022-04-281h 01
Divided by BrandWhat's it like rebranding a growing business?Spotlight GuestYoussef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years across Investment banking, digital SME banking and financial advice.Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.Key moments:15min - How important is it to love what you do?25min - Brand Insights2022-03-291h 09
Divided by BrandIs your brand copywriting connecting?Spotlight GuestA conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.Key...2022-01-191h 04
Divided by BrandAre there benefits to inheriting a brand?Spotlight GuestA conversation with the hugely adventurous business ActionCOACH Tim Coleman. Tim has an incredible background to his career so far including. University Radio, local BBC Radio, being a director on The Archers, Radio 4, 5 live and The World Service. He founded his latest business venture in the middle of the Pandemic as a Business Coach with the franchise ActionCOACH, supporting small and medium enterprises to grow across South Yorkshire. Something that few people know about him, until now, is that he was part of the team that discovered the talents of comedians Peter Kay and Lee...2021-12-161h 05
Divided by BrandHow to build your brand whilst being employedSpotlight GuestA conversation with Kim Dhatt. Kim works in HR & Recruitment but also has her own growing coaching business. Kim supports women, helping them gain confidence by making small but brave choices using journaling and helping them connect with their intuition.Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.Key moments:Don't doubt yourself - 15:00 minutesHow should you describe yourself - 21:00 minutesDividing your time between job and side hustle...2021-11-111h 00
Divided by BrandAligning a team with your brandSpotlight GuestA conversation with Founder of Local SEO Search John Vuong. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.Get your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore. Key moments:2021-10-1447 min
Divided by BrandWhen does brand matter to your business?Spotlight guestA conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business.Get your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore. Key MomentsIf nobody can see your brand then nobody knows it exists - 0:27When does brand matter to your business? - 0:33 Connect with HarrisonGrowth GeneratorsBoldest BrandTesla & Elon Musk Mentioned in this episode...2021-09-151h 02
Divided by BrandBonus Episode - What can you expect from series two?Changes, updates and new content. What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds?Don't forget. If you want to listen back to series one check out episode one here.If you'd rather just get the value adding download from that episode then download it here.Get your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't...2021-09-0106 min
Divided by BrandGame Studios, Games & Brand RelationshipUncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a startup making a platform that lets people play and make games together.Connect with RobDotbigbang websiteBoldest BrandTeslaAbout the show...2021-04-3057 minDivided by BrandDoes Real Estate have a brand problem?Uncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach. As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund manager and analysed complex investment vehicles. After an unfulfilled and overwhelming stint in corporate, Daray found cash flow real estate as a means to quit his day job and travel the world. Toda...2021-03-251h 03Divided by BrandOwning a successful influencer brand & the challenges behind TikTokUncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer.Kyle is the head of t...2021-02-181h 00Divided by BrandGrowing your personal brand whilst working full timeUncover your Brandscape™ Strength ScoreSpotlight guestMy guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and describes herself as a Musician, Entrepreneur & Digital Storyteller. When she moved to NY she went with an open mind and a genuine enthusiasm for “the hustle,” excited to take advantage of the city’s unique opportunities. Leah works full-time but also compliments her songwriting projects, recording sessions, and local performance, as well as her unexpected new side...2021-01-221h 00Divided by BrandBuilding a business legacy and a brand to be proud ofTake your Brandscape™ Strength TestSpotlight guestA series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes, Sports Techie and Uproxx. Lafayette talks to me about his call to action and the journey he’s been on so far. I ask him about his mission and what part brand has played so far and where he hopes to get to.Lafaye...2020-10-261h 02Divided by BrandAchieve wellbeing and wealth through your brandTake your Brandscape™ Strength TestSpotlight guestOn this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to your higher vibrations, day to day success habits and being on this planet to lead a holistic life. How can you have balance within your life whilst striving for success? Rebecca has a drive and passion second to none and strategically her brand vision is incredibly important for her business. If you don’t have your...2020-10-071h 00Divided by BrandThe celebrity brand of a lifetimeSpotlight guestOn this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. This is a truly fascinating insight into how Taiisha's life business and brand have been shaped by her upbringing, in particular by having a celebrity as a close family member. We talk about black business community and entrepreneurship, along with podcasting, branding and "staying in your magic” and doing what just what feels good.Mentioned: Meichelle GibsonBig V...2020-09-281h 04Divided by BrandWildfire, grief and the birth of a personal brandSpotlight GuestOn this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance and launch his business and brand.Thomas has already spent the last thirteen years on the frontlines as a wildland firefighter, and he knows what it feels like for fear to relentlessly course through his body. He personally overcame his battle with daily anxi...2020-09-1454 minDivided by BrandDeveloping a brand mentality not a lifestyleSpotlight GuestOn this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mindset for the business. Plus how does his brand attract what you’d consider complete contrasting avatars?Ricardo's Bio:I'm a serial entrepreneur with an educational background in Finance. I've acquired knowledge in different fields from my business ventures in the influencer, fashion, and tattoo industries and...2020-09-031h 05Divided by BrandHow brand alignment helped a USA today, best selling author.Spotlight guestOn this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels building his own brand and fan base along the way. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way round very organically but with some great results. I also asked him how he approaches working with illustrators on some of his comics.Russells Bio:Russell Nohelty is a USA TODAY bestselling a...2020-08-181h 07Divided by BrandWhich simple branding items help grow a business?Spotlight guestOn this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul really is a fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of his time helping other business achieve the same success he has. We talk about how some basic brand principles helped him grow one of his first businesses by over four times its original value. Paul’s background was originally in finance and this proved gave Paul not...2020-08-051h 02Divided by BrandBeing genuine was the best branding move I made for myselfSpotlight guestOn this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. We also chat about why Natalie is currently in the middle of rebranding her own business and what made her decide to start the process of shifting to a more personal brand approach.Natalie's Bio:Natalie Klun helps purpose driven service providers be magnetic online by virtually networking to grow an engaged network with loyal clients and raving fans. She is the creator of M...2020-07-291h 11Divided by BrandMini Series - How to develop a unique & memorable brand identity 2 of 5.Featured on this episodeI want to deliver five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.If you haven't already listened to episode one of this mini series you can check it out here.Key takeaways;What is brand strategy? How can I develop a solid brand strategy?What are the core elements of brand strategy?To uncover what you need as part of your own successful brand strategy, then the first step is to take p...2020-07-1617 minDivided by BrandAn eclectic background is your brand advantageSpotlight guestOn this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it's so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is also a Curious World Traveler, an Adventurous Foodie, and Global Nomad who met his beautiful wife while working in Da Nang...2020-07-0858 minDivided by BrandEscape from New York & defining a beauty brandSpotlight guestOn this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office. Lynn cut her creative teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s early 90’s, hand produced artwork when clients with real budgets. Although she hasn’t literally escaped New York, we discuss her biggest brand dividing moment along with with some brand focused conversation. I also ask Lynn what made her decide to get involved launching a new striving haircare brand called Masami? A premi...2020-07-011h 01Divided by BrandBranding a business after having 4 kidsOn this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. "You say you would die for your kids, but would you change for them?” Suzanne was a bulimic and overcame it as an adult to be a better model for her daughters. She went on to create a virtual company that exists to clear up food confusion so others can win at losing weight.Spotlight guestHer official titles are t...2020-06-241h 00Divided by BrandThe brand journey of a life coachSpotlight GuestOn this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives.Since graduating from The Institute for Professional Excellence in Coaching (iPEC) in 2009 as a Certified Professional Coach (CPC) Ryan has changed the lives of hundreds of clients from all walks of life.Most recently, Ryan has also been working at his alma mater as both an Ad...2020-06-1755 minDivided by BrandMini Series - How to develop a unique & memorable brand identity 1 of 5.This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says.Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.If you haven't already listened to episode one you can find it here.Or if you’d prefer to just grab a PDF version of...2020-06-1022 minDivided by BrandFrom sitting room to stage. Defining a musical brand.Spotlight GuestIn the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the musical. Andy wrote the musical alongside his full time role in education, then twice gave up that career to pursue this passion project. No Horizon was originally created in 2004 with colleagues, Andy spent sixteen years pursuing the dream to the cusp of a professional theatre tour, only to find it cancelled due to the corona virus lockdown two days before it was due to begin. I...2020-06-031h 07Divided by BrandFrom foster care to founder establishing a brand at age 21In the Divided by Brand spotlight on this episode is Gareth Rafferty. He's a guy who is passionate about social media, marketing, tech and public speaking | Founder of New Found Media. At 21 he’s a university student who, over the past 2 years has been building his personal brand through creating video content on LinkedIn and has a weekly podcast called Building from the bottom. He also runs a podcast management agency called New Found Media over the past year. Gareth is obsessed with marketing and loves to help people get into content creation and personal branding during his...2020-05-2751 minDivided by BrandCan returning to your roots redefine your brand?In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura has been featured in and on Blogosphere Magazine, The Sunday Times and BBC Radio 4.Constantly inspired and motivated by her 4-year-old daughter. Ella St Communications donates a percentage of all profits to earth-protecting charities to ensure a safer world for tomorrow’s generation. Laura's mission is to encourage wom...2020-05-2046 minDivided by BrandCan branding help to reduce climate change?In the Divided by Brand spotlight on this episode is self described "reluctant environmentalist" Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his motto to live by - "A better world, by design" - he tries to get closer to that goal each day by using creativity and design thinking for good as much as possible.Will is also the founder of sustainable agencies an initiative which is leading...2020-05-1351 minDivided by BrandBonus content - Six brand focus points to help add value to your businessOn this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses brand.If you want to download and keep the brand value sheet for your own reference or share it within your business follow this link. I put myself under the Divided by Brand spotlight, giving you an insight into what I do and the reasons behind me making this podcast.I discuss how working with leading business coach Matt Essam helped me define the biggest...2020-05-1227 minDivided by BrandDivided by Brand - What to expect and why you should listen.About the showDivided by Brand is a monthly podcast aimed entrepreneurs, business owners and influencers. Listen and learn from inspirational individuals and industry experts as I interview them as spotlight guests on the show.Each episode I'll discuss brand and business focused topics with my guest. I ask them to choose their boldest brand for each episode, uncover some of the do's and don'ts that have worked for them on their business journey and ask them what advice they'd give themselves if they could meet themselves ten years earlier. Hosted by Daniel...2020-04-1102 min