Shows
The Digital Marketing PodcastHow to Go Viral – The Science Behind Content that SpreadsIn this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ask for, but few can explain or deliver. Brendan, however, has built a career proving that virality isn’t luck. It’s repeatable, measurable, and rooted in storytelling structures that have worked for decades. Brendan shares the behind-the-scenes thinking that led to his experiment growing an audience of 1 million followers in 30 days, starting from scra...2025-07-1126 min
The Digital Marketing PodcastAI Copywriting and Claude - A Copywriter’s Guide to Getting the Best from AIIn this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic’s Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make i...2025-07-1136 min
The Digital Marketing PodcastBranding, Strategy and Taylor SwiftIn this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This. Kevin dives into how Swift’s career offers a masterclass in brand strategy, audience connection, and long-term business thinking. Why does a global superstar in a notoriously cutthroat industry continue to outperform and outlast her peers? According to Kevin, it’s not luck or fandom - it’s strategy. Drawing on insights from his newly released book, Kev...2025-07-1131 min
The Digital Marketing PodcastDigital Marketing & AI NewsIn this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it’s never been more important to stay ahead, and this episode helps you do just that. Daniel covers the latest developments from Google, Meta, OpenAI, LinkedIn and more, offering practical commentary on what they mean for marketers right now. From ChatGPT’s new operator functions to Google’s AI-powered search evolution, this episode is packed with insight on how AI is...2025-06-1312 min
The Digital Marketing PodcastComplete Guide to Keyword ResearchIn this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn’t convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to runnin...2025-06-0624 min
The Digital Marketing PodcastAgile Marketing Hands-OnIn this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel...2025-05-2030 min
The Digital Marketing PodcastGuide to AI AgentsIn this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns. The duo dive into how...2025-05-1126 min
The Digital Marketing PodcastInfluencers Vs. Advocates - Building Brand AdvocacyIn this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You’ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative En...2025-05-0736 min
The Digital Marketing PodcastChatGPT for Marketing Latest UpdatesJoin Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying Ahead in the AI Race The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and how leveraging these advancements can deliver competitive advantage. But the...2025-04-0225 min
The Digital Marketing PodcastComplete Guide to LinkedIn AdsIn this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to...2025-03-2832 min
The Digital Marketing PodcastThe Latest Digital Marketing Tools & TechniquesUpdated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how...2025-03-1331 min
The Digital Marketing PodcastHow to Rank in ChatGPT - SEO is Dead, Long Live SEO!In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google’s Search Generativ...2025-01-2709 min
The Digital Marketing PodcastSocial Media Trends and Trip Hazards for 2025In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to y...2025-01-1916 min
The Digital Marketing PodcastNews Years Resolutions for Marketers 2025In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why Ciaran's energy levels should never be at a 10, how much Daniel sounds like Marvin the Paranoid Android and how Ciaran had no idea his face had been printed n 10,000 mugs! The team are also giving away loads of podcast merchandide, sharing the schedule...2025-01-0626 min
The Digital Marketing PodcastDigital Marketing Planning for 2025In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation. Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025! -- Show notes: Have a...2024-12-2009 min
The Digital Marketing PodcastWhat Is Digital PR?What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes: Have any f...2024-11-1117 min
The Digital Marketing PodcastGEO and How to Rank in SearchGPTDoes the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: Have an...2024-11-0117 min
The Digital Marketing PodcastEfficiency, Effectiveness and Time Management with Abigail BarnesIn this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical frameworks for emphasising activity and achieving a balanced and fulfilling life, and discusses with Daniel the impact of AI on time management. Abigail’s insights offer va...2024-08-2238 min
The Digital Marketing PodcastSEO Core Web Vitals & Page ExperienceDaniel and Ciaran explore the recent announcement from Google that they will be changing how their Algorithm works from 2021. We've never seen them give this much detail this much in advance of an Algorithm change, so we think this could have a big impact when it rolls out.
Daniel explores what this change is and what we now need to look at in order to ensure our websites continue to feature in Google's search result pages for 2021 and beyond.2020-06-1816 min
The Digital Marketing PodcastExploring Marketing Skill Gaps in 2020Daniel shares with us some key insights and findings from Target Internet's 2020 digital marketing skills benchmark. The digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector.
Using data from an additional 3,876 respondents, Daniel explores what's changed since we last published the report in 2018.2020-06-0220 min
The Digital Marketing PodcastOur Remote Working Video Streaming Top TipsDaniel and Ciaran are back with their top tips on better remote working using video conferencing and live streaming for meetings and presentations.
This episode is all about making your remote working self the best you can possibly be. Whether you are running more remote meetings, video chatting with remote colleagues or speaking to a large online conference, these tips will help you to focus your audience on your message rather than 'easy to trip up on' technical failures.2020-04-0123 min
The Digital Marketing PodcastWebsite User TestingDaniel walks us through website user/usability testing and highlights some of the performance improvements it can drive. If you have never engaged in this type of marketing activity, you really should. It's such a simple, straightforward and effective way to drive website improvement that in our opinion every marketer should be regularly practising it.2020-03-0219 min
The Digital Marketing PodcastDigital Marketing Trends for 2020Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Under discussion are Social Commerce Posts, Impulse Purchases, Embracing Influencers, Changes to how Google Indexes and serves longer form articles video and Audio. Also under discussion is the ever-increasing importance of Community around digital Content, Conversational design and chatbots as well as the death of programmatic as a blanket term.2020-01-0733 min
The Digital Marketing PodcastThe State of Digital Skills and EducationDaniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education and publishing and organisational structure and individuals, all of which struggle to keep up with current best practice, tactics and strategy.2019-11-2819 min
The Digital Marketing PodcastBIMA Conference HighlightsDaniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. While at the conference, Daniel collected a variety of interviews from movers and shakers in the interactive world which we are sharing with you this week. We hear from Microsoft's UK CEO Cindy Rose, Sky VR's Creative director Richard Nockles, and from William Skeaping from Extinction Rebellion2019-11-1335 min
The Digital Marketing PodcastExploring Instagram Influencers and Fake social Influence Part 1"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible?
In the wake of some interesting in-depth research into levels of fakery on popular social media channels, Ciaran and Daniel explore fake social accounts and followers and fake interactions. We’ve spent some time investigating the dark side of Social media metrics so we can explore how they get gamed.2019-07-2529 min
The Digital Marketing PodcastA Planning Masterclass with Peter MorvilleDaniel and Ciaran take a closer look at planning with an in-depth interview with Peter Morville, the father of information architecture and the author behind the book Planning for Everything: The Design Of Paths and Goals. Listen in and be inspired by learning, adjusting and refining how you approach planning and implementation of your plan and discover what better planning might do for you, and your organisation.2019-05-1534 min
The Digital Marketing PodcastA Planning Masterclass with Peter MorvilleDaniel and Ciaran take a closer look at planning with an in-depth interview with Peter Morville, the father of information architecture and the author behind the book Planning for Everything: The Design Of Paths and Goals. Listen in and be inspired by learning, adjusting and refining how you approach planning and implementation of your plan and discover what better planning might do for you, and your organisation.2019-05-1534 min
The Digital Marketing PodcastPodcast Marketing StrategyIn celebration of their book Podcast Marketing Strategy launching, Daniel and Ciaran explore some of the strategies that make podcasts such an effective content marketing vehicle for so many businesses. Listen in an discover what Podcasting could do for your business. We want to encourage more people to try podcasting. It's a lot easier than you think and the format is just so flexible. It's also a great way to build an engaged community of listeners in a way that other content mediums never achieve.2019-05-0216 min
The Digital Marketing PodcastPodcast Marketing StrategyIn celebration of their book Podcast Marketing Strategy launching, Daniel and Ciaran explore some of the strategies that make podcasts such an effective content marketing vehicle for so many businesses. Listen in an discover what Podcasting could do for your business. We want to encourage more people to try podcasting. It's a lot easier than you think and the format is just so flexible. It's also a great way to build an engaged community of listeners in a way that other content mediums never achieve.2019-05-0216 min
The Digital Marketing PodcastPersonalized MarketingDaniel makes a case for the importance of Marketing personalization. A lot of this years trend reports have claimed personalization is a big focus for 2019. So how do we provide relevant, personalised content at every stage of our marketing funnel? How can we perfect Personalization beyond delivering emails? What systems can we use to provide an improved and more personalised experience for our audiences? Listen in and get our top tips on where to start your personalization development journey.2019-04-0523 min
The Digital Marketing PodcastPersonalized MarketingDaniel makes a case for the importance of Marketing personalization. A lot of this years trend reports have claimed personalization is a big focus for 2019. So how do we provide relevant, personalised content at every stage of our marketing funnel? How can we perfect Personalization beyond delivering emails? What systems can we use to provide an improved and more personalised experience for our audiences? Listen in and get our top tips on where to start your personalization development journey.2019-04-0523 min
The Digital Marketing PodcastLarry Kim, Chat Marketing, Facebook Messenger Chatbots and MobileMonkeyWe take another look at Chat Marketing with Special Guest Larry Kim of Wordstream fame. Ciaran and Daniel introduce this episode and share their journey with Chatbots and explore some of the scepticism surrounding them. Larry tells us how he got interested in Chat marketing and chatbot services and shares practical tips and techniques marketers can use to get this new medium and discipline working for them.2019-03-2534 min
The Digital Marketing PodcastLarry Kim, Chat Marketing, Facebook Messenger Chatbots and MobileMonkeyWe take another look at Chat Marketing with Special Guest Larry Kim of Wordstream fame. Ciaran and Daniel introduce this episode and share their journey with Chatbots and explore some of the scepticism surrounding them. Larry tells us how he got interested in Chat marketing and chatbot services and shares practical tips and techniques marketers can use to get this new medium and discipline working for them.2019-03-2534 min
The Digital Marketing PodcastThe State of Content Marketing 2019Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embed changes that have been happening on Youtube. We cover the issues of tracking surrounding Dark social and ways to better track which social channels are driving shares.2019-01-1527 min
The Digital Marketing PodcastThe State of Content Marketing 2019Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embed changes that have been happening on Youtube. We cover the issues of tracking surrounding Dark social and ways to better track which social channels are driving shares.2019-01-1527 min
The Digital Marketing PodcastDigital Marketing New Year Resolutions 2019Ciaran and Daniel are back to kick the new year off on the podcast with the exciting announcement about our new Digital Marketing Podcast Awards. We also share some new year resolutions with a few changes we are making to the podcast. Daniel discusses his utopian dream of 'Inbox Zero.' Ciaran explores both his poor parenting skills and how social, 'social' media is. And post Christmas, we explore website image bloat/ muffin overhang. Do your images need to go on a diet?2019-01-0935 min
The Digital Marketing PodcastDigital Marketing New Year Resolutions 2019Ciaran and Daniel are back to kick the new year off on the podcast with the exciting announcement about our new Digital Marketing Podcast Awards. We also share some new year resolutions with a few changes we are making to the podcast. Daniel discusses his utopian dream of 'Inbox Zero.' Ciaran explores both his poor parenting skills and how social, 'social' media is. And post Christmas, we explore website image bloat/ muffin overhang. Do your images need to go on a diet?2019-01-0935 min
The Digital Marketing PodcastAdvocates and InfluenceDaniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale? We also explore how to deal with both positive or negative feedback while at the same time growing your influence. Are you promoting a purely commercial message or are you also building off the back of smaller steps to deeper engagement like asking for reviews and encouraging engagement and two-way conversations.2018-12-0523 min
The Digital Marketing PodcastAdvocates and InfluenceDaniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale? We also explore how to deal with both positive or negative feedback while at the same time growing your influence. Are you promoting a purely commercial message or are you also building off the back of smaller steps to deeper engagement like asking for reviews and encouraging engagement and two-way conversations.2018-12-0523 min
The Digital Marketing PodcastLinkedIn for Digital MarketingDaniel explores how digital marketers can make use of their own personal brand via LinkedIn profiles to full effect. Daniel also explores social selling and how to approach selling on LinkedIn without being too pushy. We also discuss changes in LinkedIn Groups, privacy settings, birthday reminders and how others can read between the lines when you post the same content to multiple social networks without really considering what the norms and accepted conventions of each platform are.2018-11-2922 min
The Digital Marketing PodcastLinkedIn for Digital MarketingDaniel explores how digital marketers can make use of their own personal brand via LinkedIn profiles to full effect. Daniel also explores social selling and how to approach selling on LinkedIn without being too pushy. We also discuss changes in LinkedIn Groups, privacy settings, birthday reminders and how others can read between the lines when you post the same content to multiple social networks without really considering what the norms and accepted conventions of each platform are.2018-11-2922 min
The Digital Marketing PodcastSmorgasbord of Digital Marketing ToolsDaniel and Ciaran are back with a brand new 'tips and tools' episode of tools we have been making use of and loving recently including a whole bunch of tools making use of artificial intelligence to save you time and money, as well as some great tools to dashboard your results, improve your audio quality and supercharge your online video meetings.2018-11-2220 min
The Digital Marketing PodcastSmorgasbord of Digital Marketing ToolsDaniel and Ciaran are back with a brand new 'tips and tools' episode of tools we have been making use of and loving recently including a whole bunch of tools making use of artificial intelligence to save you time and money, as well as some great tools to dashboard your results, improve your audio quality and supercharge your online video meetings.2018-11-2220 min
The Digital Marketing PodcastCustom Audiences and RetargetingIn this episode, we explore more effective retargeting. Daniel shares with us how to build better audiences and target your campaign more effectively. Done well, effective targeting can greatly reduce your ad spend and massively increase your advert success and engagement rates so what's not to love. Listen in and start making your campaigns more efficient, and more targeted and loved by your customers.2018-09-0716 min
The Digital Marketing PodcastCustom Audiences and RetargetingIn this episode, we explore more effective retargeting. Daniel shares with us how to build better audiences and target your campaign more effectively. Done well, effective targeting can greatly reduce your ad spend and massively increase your advert success and engagement rates so what's not to love. Listen in and start making your campaigns more efficient, and more targeted and loved by your customers.2018-09-0716 min
The Digital Marketing PodcastAwesome Competitor Benchmarking ToolsDaniel and Ciaran take an in-depth look at online tools to help you with any competitor benchmarking you might need to conduct. Some of them are paid for services but a lot of them are free and all of them are worth checking out.2018-08-2023 min
The Digital Marketing PodcastAwesome Competitor Benchmarking ToolsDaniel and Ciaran take an in-depth look at online tools to help you with any competitor benchmarking you might need to conduct. Some of them are paid for services but a lot of them are free and all of them are worth checking out.2018-08-2023 min
The Digital Marketing PodcastEffective Stakeholder ManagementDaniel shares with us his own approach to stakeholder management with some simple easy to follow guidance on how to go about managing the whole process. Learn how you can put more energy into your projects and less time debating them with detractors with this simple to follow approach.2018-08-0627 min
The Digital Marketing PodcastEffective Stakeholder ManagementDaniel shares with us his own approach to stakeholder management with some simple easy to follow guidance on how to go about managing the whole process. Learn how you can put more energy into your projects and less time debating them with detractors with this simple to follow approach.2018-08-0627 min
The Digital Marketing PodcastBenchmarking and improving your digital marketing skillsIn this episode, Daniel shares some of the insights the 2018 Digital Marketing Skills Benchmark Report has given on the state of marketing knowledge within the industry, sharing with us 8 key insights the data provided. We also announce the launch of our exciting new Online Learning programme which enables you to train for the CIM Level 6 Digital Diploma in Professional Marketing in bite-size chunks.2018-07-2922 min
The Digital Marketing PodcastBenchmarking and improving your digital marketing skillsIn this episode, Daniel shares some of the insights the 2018 Digital Marketing Skills Benchmark Report has given on the state of marketing knowledge within the industry, sharing with us 8 key insights the data provided. We also announce the launch of our exciting new Online Learning programme which enables you to train for the CIM Level 6 Digital Diploma in Professional Marketing in bite-size chunks.2018-07-2922 min
The Digital Marketing PodcastStrategic Positioning And Brand PurposeDaniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities.2018-06-1112 min
The Digital Marketing PodcastStrategic Positioning And Brand PurposeDaniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities.2018-06-1112 min
The Digital Marketing PodcastInfluencer MarketingDaniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. A far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans of your brand a unique experience that they can share. We also share the sad news that Klout is shutting the doors on its social scoring platform and discuss a few great alternatives.2018-05-1915 min
The Digital Marketing PodcastInfluencer MarketingDaniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. A far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans of your brand a unique experience that they can share. We also share the sad news that Klout is shutting the doors on its social scoring platform and discuss a few great alternatives.2018-05-1915 min
The Digital Marketing PodcastHow To Start Building Effective Adwords CampaignsCiaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a fraction of the cost your competitors may well be paying.2018-05-0823 min
The Digital Marketing PodcastHow To Start Building Effective Adwords CampaignsCiaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a fraction of the cost your competitors may well be paying.2018-05-0823 min
The Digital Marketing PodcastSocial Media Process & PlanningSocial Media can be massively time-consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing your social day to day tasks. Ciaran also has some practical tips on how to implement URL Google UTM code tracking in Google Analytics.2018-04-2417 min
The Digital Marketing PodcastSocial Media Process & PlanningSocial Media can be massively time-consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing your social day to day tasks. Ciaran also has some practical tips on how to implement URL Google UTM code tracking in Google Analytics.2018-04-2417 min
The Digital Marketing PodcastSingle Customer View And How To Achieve itDaniel and Ciaran explore the single customer view. What is it, how does it potentially work, and what benefits can it bring to your customer and your business in a progressively noisier and noisier marketplace. Sounds great right? But creating a single customer view is one of the most challenging IT headaches any organisation can face. In this episode, we explore some of the barriers to achieving this marketing utopia and give help and advice on steps you can take to move closer to it.2018-03-0517 min
The Digital Marketing PodcastSingle Customer View And How To Achieve itDaniel and Ciaran explore the single customer view. What is it, how does it potentially work, and what benefits can it bring to your customer and your business in a progressively noisier and noisier marketplace. Sounds great right? But creating a single customer view is one of the most challenging IT headaches any organisation can face. In this episode, we explore some of the barriers to achieving this marketing utopia and give help and advice on steps you can take to move closer to it.2018-03-0517 min
The Digital Marketing PodcastUser Journey MappingDaniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy.2018-02-2615 min
The Digital Marketing PodcastUser Journey MappingDaniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy.2018-02-2615 min
The Digital Marketing PodcastIs Twitter Dead?We discuss all things Twitter. Under discussion: 280 character tweets, Twitter threads, Twitter assistant, Twitter Promote, Twitter Analytics, Twitter Audiences and demographic reports, Twitter videos beta reporting, The Twitter Tracking Pixel. Daniel also shares a tool which enables you to analyse the words from any Twitter account to give you a summary of the personality of the account.2018-01-1221 min
The Digital Marketing PodcastIs Twitter Dead?We discuss all things Twitter. Under discussion: 280 character tweets, Twitter threads, Twitter assistant, Twitter Promote, Twitter Analytics, Twitter Audiences and demographic reports, Twitter videos beta reporting, The Twitter Tracking Pixel. Daniel also shares a tool which enables you to analyse the words from any Twitter account to give you a summary of the personality of the account.2018-01-1221 min
The Digital Marketing PodcastDigital Marketing Predictions for 2018Daniel and Ciaran discus their 2018 Digital Marketing Predictions, including Artificial Intelligence, AI, Voice Search, Virtual Reality, VR, Augmented Reality, AR, Oculus Go, Facebook Spaces. Which technologies do you think will be the most disruptive or influential in the coming 12 months?2018-01-0524 min
The Digital Marketing PodcastDigital Marketing Predictions for 2018Daniel and Ciaran discus their 2018 Digital Marketing Predictions, including Artificial Intelligence, AI, Voice Search, Virtual Reality, VR, Augmented Reality, AR, Oculus Go, Facebook Spaces. Which technologies do you think will be the most disruptive or influential in the coming 12 months?2018-01-0524 min
The Digital Marketing Podcast2018 Productivity Tips For Digital MarketersDiscover our top tips on producing better and more effective content that gets found, how to stay up to date, how to improve your keyword research and how to approach taming your email inbox throughout 2018.
Daniel and Ciaran take a look at some productivity tips to help you get things kicked off effectively in the New year. We've looked at some of the key lessons we have learned this year and share some of what worked and what didn't to take a view on how to do things better next year.2017-12-2219 min
The Digital Marketing Podcast2018 Productivity Tips For Digital MarketersDiscover our top tips on producing better and more effective content that gets found, how to stay up to date, how to improve your keyword research and how to approach taming your email inbox throughout 2018.
Daniel and Ciaran take a look at some productivity tips to help you get things kicked off effectively in the New year. We've looked at some of the key lessons we have learned this year and share some of what worked and what didn't to take a view on how to do things better next year.2017-12-2219 min
The Digital Marketing PodcastHalloween Special: 5 Tenuously Spooky Digital Marketing ToolsIn this episode, recorded while Ciaran and Daniel were touring the Highlands of Scotland, Ciaran picked out some tenuously spookily named digital marketing tools we think you might enjoy. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so we thought it best to let him get it out of his system.2017-10-2720 min
The Digital Marketing PodcastHalloween Special: 5 Tenuously Spooky Digital Marketing ToolsIn this episode, recorded while Ciaran and Daniel were touring the Highlands of Scotland, Ciaran picked out some tenuously spookily named digital marketing tools we think you might enjoy. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so we thought it best to let him get it out of his system.2017-10-2720 min
The Digital Marketing PodcastCIM Digital Summit Special 2017: Gimmicks Vs RealityDaniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It's always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between the headline-grabbing stories that are circulating.2017-10-1624 min
The Digital Marketing PodcastSocial Media Listening Tools and StrategyDaniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy and take a look at 10 different online tools you can make use of. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products.2017-09-2430 min
The Digital Marketing PodcastTest EverythingInspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Muti variate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights by testing and validating different variations of what you are doing. This technique can be incredibly insightful and because it doesn’t work on assumptions that can be wrong, it can surprise you with the results it can genera2017-09-1723 min
The Digital Marketing PodcastTop Collaboration ToolsCiaran and Daniel share some of our favourite team collaboration tools that help get stuff done and keep us together, whatever the distance. Listen in an d reduce your reliance on email.2017-08-1327 min
The Digital Marketing PodcastThe Science of Content MarketingDaniel talks us through how to go about choosing and creating the best content marketing for your campaigns. What tools can help you refine your content targeting? What should you do post launch as a follow up to optimise your historical content? Listen In and find out now2017-08-0613 min
The Digital Marketing PodcastGuide To Working With Digital AgenciesDaniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects. A great agency relationship can make an enormous difference to what you can achieve, but these relationships rarely happen by accident. Listen in to get our recommendations on how to find the right agency for you. We also highlight some of the common digital agency contractual issues you will want to avoid. We also share with you some of the challenges that agencies have managing clients and discuss ways we have found that are useful in building that relationship into a...2017-07-3024 min
The Digital Marketing PodcastHow To Develop Your Digital Marketing skillsDaniel and Ciaran have an update on some changes happening at Target Internet which we hope you all our listeners will find of value. As you may or may not know, Target Internet produces a whole host of different learning and training materials of which this podcast is just one part. We also publish regular articles in our Resources section which if you haven't dipped in and read recently we highly recommend. You can also sign up for our email updates which are every fortnight, and we also have a digital marketing skills benchmark which will highlight areas you need t...2017-07-2321 min
The Digital Marketing PodcastHow To Develop Your Digital Marketing skillsDaniel and Ciaran have an update on some changes happening at Target Internet which we hope you all our listeners will find of value. As you may or may not know, Target Internet produces a whole host of different learning and training materials of which this podcast is just one part. We also publish regular articles in our Resources section which if you haven't dipped in and read recently we highly recommend. You can also sign up for our email updates which are every fortnight, and we also have a digital marketing skills benchmark which will highlight areas you need t...2017-07-2321 min
The Digital Marketing Podcast9 Digital Marketing Psychology Tips & TechniquesDaniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing. Techniques covered include: How to use Cognitive Biases How to make use of Scarcity How to use Social Proof How to use Consistency How to use Loss Aversion How to use Confirmation Bias How to use Anchoring How to use the Decoy Effect How to u...2017-07-1627 min
The Digital Marketing Podcast9 Useful Tools And A GDPR Email Marketing UpdateThis week Daniel and Ciaran have some more tips and tools for you. We start with a brief overview of the new GDPR EU legislation due to take effect in May 2018 and how it affects email marketers. We also discuss nine tools all focused on helping you to improve your website, monitor website downtime as it happens, improve your drawing, measure data in exciting and animated formats from multiple sources, plus we have a quick round-up of our favourite screen capture and video screen capture software. Under discussion this week:- Are you ready for GDPR? Do you even know what it is? If you are involved with email marketing, and you send email t...2017-07-0917 min
The Digital Marketing PodcastLatest Digital Marketing Trends UpdateDaniel and Ciaran are back this week with some of the latest Digital Trend updates. Under discussion are the new Snapchat location update and the geo-sharing privacy issues it highlights, as well as Snapchat streaks which is gamifying the use of the platform. Daniel also takes a look at the trend of stories migrating everywhere and making narrative journeys more interesting with stories now available in Instagram and Facebook. We also discuss some of the recent changes in Google Analytics reporting updates with the new homepage summary data visualisation insights and Intelligent reports allowing you to ask natural language questions w...2017-07-0328 minThe Digital Marketing PodcastLatest Digital Marketing Trends UpdateDaniel and Ciaran are back this week with some of the latest Digital Trend updates. Under discussion are the new Snapchat location update and the geo-sharing privacy issues it highlights, as well as Snapchat streaks which is gamifying the use of the platform. Daniel also takes a look at the trend of stories migrating everywhere and making narrative journeys more interesting with stories now available in Instagram and Facebook. We also discuss some of the recent changes in Google Analytics reporting updates with the new homepage summary data visualisation insights and Intelligent reports allowing you to ask natural language questions w...2017-07-0328 min
The Digital Marketing PodcastWhat is PR Smith’s SOSTAC® Plan and why should you be using it?If you have ever studied marketing you will have come across . But what is SOSTAC® and how can you use it to improve your results in a digital world? Daniel walks us through this daddy of marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes. Useful resources: Download the Target Internet Content Marketing Calendar Useful books by PR Smith is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit2017-06-1316 min
The Digital Marketing PodcastDigital Measurement And Why It's A Waste Of Time!OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all important allocation of time and resources for your digital marketing campaigns? Useful Links: https://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/2017-05-2718 min
The Digital Marketing PodcastA Guide to Digital FailureDaniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced properly using 10 key measurement points you can all review and Ciaran shares a soggy anecdote about his first business meeting with Daniel. Find out how to grade your business’s digital capability https://www.targetinternet.com/digital-transformation-the-essential-guide-to-understanding-digital-capability/2017-05-1520 min
The Digital Marketing Podcast(-; ʇsᴉʍʇ ɐ ɥʇᴉʍ slooʇ ⅋ sdᴉʇDaniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you. Daniel also walks us through a selection tips and tools he and Ciaran have been using over the last few months which we think you might find interesting, useful or just curiously entertaining. (Note: we used one of the tools to create the title for this podcast episode...Clever or annoying?- answers / complaints via Twitter to @ciaraniow please.) Tools covered in this episode Leadberry https...2017-04-0619 min
The Digital Marketing PodcastThe Rise and Growth of Direct TrafficHave you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares some practical steps everyone can take to more accurately measure results. Also under discussion are click through rates and display campaigns.2016-12-2718 minThe Digital Marketing PodcastDigital Marketing on a Zero BudgetFollowing a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero Content, Ciaran indulges in a spurious fishing analogy, and Daniel explores some interesting influencer outreach and content curation techniques. Wordpress.com Hosted Wordpress website for those of you wanting to get up and running with a website content hub. Google Search Console https://www.google.com/webmasters/tools/ Great tool for understanding ho...2016-05-1421 min
The Digital Marketing Podcast#FaceTweetChallenge: How to Get Social Media Buy-in From Your OrganisationDaniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through.Tough questions Daniel tackles:How to deal with negative conversations onlineHow to minimise the chance that social team might say something embarrassing.How to deal with leakage of confidential information.How to deal with the disbelief that people w...2016-02-2316 minThe Digital Marketing Podcast#FaceTweetChallenge: How to Get Social Media Buy-in From Your OrganisationDaniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through.
Tough questions Daniel tackles:
How to deal with negative conversations online
How to minimise the chance that social team might say something embarrassing.
How to deal with leakage of confidential information.
How to deal with the disbelief that people we want to reach don't use social media.
How to deal with t...2016-02-2316 minThe Digital Marketing PodcastDigital Skills Gap HacksHow do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some quick and easy to follow hacks from Daniel.Have a trick, tip or hack that helps you keep your ears to the ground and your finger on the pulse? We would love to hear from you. Please share and get in touch. Email: feedback@targetinternet.com2015-12-2816 minThe Digital Marketing PodcastDigital Skills Gap HacksHow do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some quick and easy to follow hacks from Daniel.
Have a trick, tip or hack that helps you keep your ears to the ground and your finger on the pulse? We would love to hear from you. Please share and get in touch. Email: feedback@targetinternet.com2015-12-2816 minThe Digital Marketing PodcastYour Digital Marketing Questions AnsweredDaniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourite mac cheat sheets of yesteryear and discuss one of Daniel’s favourite topics: Gadgets and gear to go travelling with!
Resources
humix.be article
http://www.humix.be/en/blog/how-accurate-are-google-analytics-demographics-reports
Mac cheat sheets? We found a few!
http://edge-cache.lifehacker.com/lifehacker/lh_mac_shortcuts_update.pdf
http://www.customguide.com/cheat_sheets/mac-os-x-cheat-sheet.pdf
http://www.cheat-sheets.org/sa...2015-11-0723 minThe Digital Marketing PodcastYour Digital Marketing Questions AnsweredDaniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourite mac cheat sheets of yesteryear and discuss one of Daniel’s favourite topics: Gadgets and gear to go travelling with!Resourceshumix.be articlehttp://www.humix.be/en/blog/how-accurate-are-google-analytics-demographics-reportsMac cheat sheets? We found a few!http://edge-cache.lifehacker.com/lifehacker/lh_mac_shortcuts_update.pdfhttp://www.customguide.com/cheat_sheets/ma...2015-11-0623 minThe Digital Marketing PodcastLessons from a New StartupDaniel and Ciaran discuss Target Internet’s new digital e-learning training programme for individuals. With the launch of this subscription based flexible on demand training resource Daniel shares with us how Target Internet has developed and some of the key learnings from the journey we have been on in developing our own startup.Find our new online relearning training for individuals here and sign up for free sample modules :-http://www.targetinternet.com/online-digital-marketing-elearning-courses/2015-10-2321 min
The Digital Marketing PodcastLessons from a New StartupDaniel and Ciaran discuss Target Internet’s new digital e-learning training programme for individuals. With the launch of this subscription based flexible on demand training resource Daniel shares with us how Target Internet has developed and some of the key learnings from the journey we have been on in developing our own startup.
Find our new online relearning training for individuals here and sign up for free sample modules :-
http://www.targetinternet.com/online-digital-marketing-elearning-courses/2015-10-2321 minThe Digital Marketing PodcastBacon, SPAM & How to Radically Boost your Email PerformanceDaniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques. Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life. Email Segments discussed in case you missed them:>Low open high click - stimulate open>High open low click - stimulate click>High both open high click - ( these are your email champions) >Low open / low click - trigger a reactivation process.2015-09-1321 min
The Digital Marketing PodcastBacon, SPAM & How to Radically Boost your Email PerformanceDaniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques. Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.
Email Segments discussed in case you missed them:
>Low open high click - stimulate open
>High open low click - stimulate click
>High both open high click - ( these are your email champions)
>Low open / low click - trigger a reactivation process.2015-09-1321 min