Shows
The Digital Marketing PodcastDealing With Exponential Change - Leadership in an AI-Driven WorldAI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another wave of innovation. It is a fundamental shift from linear change to exponential change, where familiar planning cycles, transformation programmes, and long-term roadmaps start to break down. In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Geoff Tuff, Consulting Principal at Deloitte and co-author of Hone: How Purposeful Leaders Defy Drift. Together, they explore why traditional transformation initiatives fail so often, and what leaders can do instead to build organisations that...
2026-01-0427 min
The Digital Marketing PodcastGenerative AI Update - What the Latest Model Wars Mean for MarketersThe generative AI landscape has shifted again, and at speed. In this update episode, Daniel Rowles breaks down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond. Covering everything from ChatGPT 5.x and Gemini 3 through to image generation breakthroughs, AI-powered apps, and the rise of accessible 'vibe coding', this episode is a practical briefing rather than hype-driven commentary. Daniel focuses on real-world capability, usability, and where these tools are already changing how marketing teams work, build, and analyse. Rather than asking which model is "...
2026-01-0416 min
The Digital Marketing PodcastAnswer Engine Optimisation (AEO) - How to Optimise for Google AI OverviewsSearch is changing fast. With AI overviews now appearing in the majority of Google results, the rules of visibility are being rewritten in real time. In this episode, Daniel Rowles explores what answer engine optimisation actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories. Drawing on real testing from Target Internet over the past year, this episode cuts through the noise around GEO, AEO, and SEO to focus on what genuinely works. The result is a practical framework for improving visibility both in traditional organic search and within AI-powered results, particularly Google's...
2026-01-0416 min
The Digital Marketing PodcastHuman First Marketing - Why Trust, Purpose and People Matter More Than EverIn this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity. As generative AI reshapes how content is produced, and digital channels become flooded with bland, algorithmically generated material, brands risk losing the very thing that makes them relatable: their people. Phil offers a timely and practical guide for putting humans back at the heart of your marketing strategy, from customer research to team culture and executive presence. Drawing on...
2026-01-0229 min
The Digital Marketing PodcastThe Big Debate: Non Keyword Signals - AI Chats & PrivacyIn this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of campaign targeting. With AI-powered ad platforms like Google's AI Max and social algorithms driven by behavioural data rather than search intent, the old model of keyword-driven marketing is rapidly giving way to something more opaque, more personalised, and potentially more invasive. Daniel and Ciaran explore how AI systems now use a vast array of signals, from your browsing patterns...
2025-12-0815 min
The Digital Marketing PodcastVibe Coding - How AI is Revolutionising App Development and Empowering Non-CodersIn this episode of The Digital Marketing Podcast, Daniel Rowles introduces us to the process of Vibe Coding, a revolutionary approach to software development that leverages AI to make app creation accessible to anyone, regardless of coding experience. Vibe coding shifts the focus from writing manual code to guiding AI with natural language prompts, allowing non-developers to build interactive apps, tools, and even businesses. Daniel explores the three tiers of vibe coding, from basic one-page web apps to full-scale, secure, AI-powered platforms , and shares practical steps, tools and security tips to get started. The second half of the episode features...
2025-12-0726 min
The Digital Marketing PodcastThe Changing User Journey - Lessons from the Travel Industry in the Age of AIIn this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital strategy for a fragmented, AI-enhanced, and...
2025-10-0727 min
The Digital Marketing PodcastThe Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still MatterIn this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight...
2025-10-0735 min
The Digital Marketing PodcastRegenerative Marketing - The Goose That Thought it was a Chicken!Far beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity and impact that helps build value. You'll have to listen to find out about the Goose! Drawing from systems thinking and marketing strategy, Daniel and Ciaran challenge the "hustle at all costs" mentality and instead champion a more humane, resilient and adaptable approach to digital marketing. In This Episode: What is a Regenerative Mindset? Understand the key difference between sustainability and regeneration - why one aims to sustain the status quo and the other aims to restore, replenish, and...
2025-09-0426 min
The Digital Marketing PodcastTools and Tips Special - Navigating AI Search, Ads & SEO in 2025In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the explosion of generative engine optimisation, Daniel and Ciaran unpack the shifts happening across search, paid media, and SEO. This isn't just another roundup of shiny tools, this episode explores how to think strategically about the role of AI in search, the real impact on your organic performance, and the mindset required to stay ahead of the...
2025-08-2627 min
The Digital Marketing PodcastChatGPT Agent and the Future of Digital MarketingIn this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on our behalf, logging into websites, filling out forms, analysing data, creating content, and even posting to platforms like LinkedIn. It's here now, and it's changing how marketing teams work from the ground up. Daniel shares his firsthand experiments with ChatGPT Agent, from connecting it to Canva to create and publish carousel posts, to testing...
2025-08-0330 min
The Digital Marketing PodcastThe Future of SEOIn this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI Mode, and tools like ChatGPT and Gemini changing how people search, the rules of SEO are shifting fast. Some publishers report traffic drops of up to 60%, while others in e-commerce are holding steady. So is SEO really dead, or just evolving into something new? Daniel and Ciaran dig deep into what's happening, separating...
2025-08-0330 min
The Digital Marketing PodcastHow to Go Viral – The Science Behind Content that SpreadsIn this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ask for, but few can explain or deliver. Brendan, however, has built a career proving that virality isn't luck. It's repeatable, measurable, and rooted in storytelling structures that have worked for decades. Brendan shares the behind-the-scenes thinking that led to his experiment growing an audience of 1 million followers in 30 days, starting from scratch, without...
2025-07-1126 min
The Digital Marketing PodcastAI Copywriting and Claude - A Copywriter's Guide to Getting the Best from AIIn this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a...
2025-07-1136 min
The Digital Marketing PodcastBranding, Strategy and Taylor SwiftIn this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This. Kevin dives into how Swift's career offers a masterclass in brand strategy, audience connection, and long-term business thinking. Why does a global superstar in a notoriously cutthroat industry continue to outperform and outlast her peers? According to Kevin, it's not luck or fandom - it's strategy. Drawing on insights from his newly released book, Kevin breaks down...
2025-07-1131 min
The Digital Marketing PodcastDigital Marketing & AI NewsIn this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it's never been more important to stay ahead, and this episode helps you do just that. Daniel covers the latest developments from Google, Meta, OpenAI, LinkedIn and more, offering practical commentary on what they mean for marketers right now. From ChatGPT's new operator functions to Google's AI-powered search evolution, this episode is packed with insight on how AI is reshaping...
2025-06-1312 min
The Digital Marketing PodcastComplete Guide to Keyword ResearchIn this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task ("just pick some keywords, right?") quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn't convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to running...
2025-06-0624 min
The Digital Marketing PodcastAgile Marketing Hands-OnIn this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel...
2025-05-2030 min
The Digital Marketing PodcastGuide to AI AgentsIn this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns. The duo dive into how...
2025-05-1126 min
The Digital Marketing PodcastInfluencers Vs. Advocates - Building Brand AdvocacyIn this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that's reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You'll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative Engine Optimisat...
2025-05-0736 min
The Digital Marketing PodcastChatGPT for Marketing Latest UpdatesJoin Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying Ahead in the AI Race The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and how leveraging these advancements can deliver competitive advantage. But the...
2025-04-0225 min
The Digital Marketing PodcastComplete Guide to LinkedIn AdsIn this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to...
2025-03-2832 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonEp. 293- GUEST: #1 Marketing PODCAST U.K.🧐Building Community SECRETS! w/Daniel Rowles CEO TargetInternet.comIn this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management.=================================================================Best Moments:(00:40) Introduction of Daniel Rowles and his background(01:36) Overview of Target Internet’s training services(02:42) The concept of building communities and common pitfalls(04:59) The problem-agitation-solution (PAS) approach to community building...
2025-03-2118 min
The Digital Marketing PodcastThe Latest Digital Marketing Tools & TechniquesUpdated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover ho...
2025-03-1331 min
The Digital Marketing PodcastHow to Rank in ChatGPT - SEO is Dead, Long Live SEO!In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: "Is SEO dead?" This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it's far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering "Is SEO Dead?" presentations for more than a decade. Each new development—like Google's Search Generative Expe...
2025-01-2709 min
The Digital Marketing PodcastSocial Media Trends and Trip Hazards for 2025In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to...
2025-01-1916 min
The Digital Marketing PodcastNews Years Resolutions for Marketers 2025In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why Ciaran's energy levels should never be at a 10, how much Daniel sounds like Marvin the Paranoid Android and how Ciaran had no idea his face had been printed n 10,000 mugs! The team are also giving away loads of podcast merchandide, sharing the schedule...
2025-01-0626 min
The Digital Marketing PodcastDigital Marketing Planning for 2025In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation. Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025! -- Show notes: https...
2024-12-2009 min
The Digital Marketing PodcastSemrush Conference: Digital Marketing Trends for 2025In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and trends for 2025. Tune in today! -- Show notes: https://targetinternet.com/resources/semrush-conference-digital-marketing-trends-for-2025 Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show...
2024-12-0532 min
The Digital Marketing PodcastDigital Marketing Trends and Insights for 2025, with Jay SchwedelsonIn this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today. Show notes: https://targetinternet.com/resources...
2024-11-2630 min
The Digital Marketing PodcastWhat Is Digital PR?What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes: https://targetinternet...
2024-11-1117 min
The Digital Marketing PodcastGEO and How to Rank in SearchGPTDoes the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: https...
2024-11-0117 min
The Digital Marketing PodcastReviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim KhanHow do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make...
2024-10-1820 min
The Digital Marketing PodcastLife After Third-Party Cookies: What's Next for Data-Driven Marketing?In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know...
2024-09-2731 min
The Digital Marketing PodcastEfficiency, Effectiveness and Time Management with Abigail BarnesIn this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical frameworks for emphasising activity and achieving a balanced and fulfilling life, and discusses with Daniel the impact of AI on time management. Abigail's insights offer valuable...
2024-08-2238 min
The Digital Marketing PodcastBuilding Brands Using Communities, with Jon DavidsCurious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes: https://targetinternet.com/resources/building-brands-using-communities-with-jon-davids Have any feedback on the...
2024-07-0527 min
The Digital Marketing PodcastHow To Start a Digital Marketing Career, with Rachel ExtonDigital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that helped her succeed and advice for those looking to make a start. Daniel and Rachel also cover practical tips for job seekers...
2024-06-1437 min
The Digital Marketing PodcastLevel Up Your Marketing With These Design HacksIn today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes: https://targetinternet.com/resources/design-hacks-you-need-to-know Have any feedback on the show? Send us your feedback, tell us what you love and...
2024-04-1124 min
The Digital Marketing PodcastPerfect Your AI Prompts With This TechniqueIt's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our best prompting tips and techniques! -- Show notes: https://targetinternet.com/resources/how-to-perfect-your-ai-writing-prompts Have any feedback on the show? Send us your feedback, tell us what you love and what you think could...
2024-04-0516 min
The Digital Marketing PodcastComplete Guide to Affiliate MarketingThe affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for the latest episode of the Digital Marketing Podcast where we discuss everything you need to know to maximise your affiliate marketing efforts...
2024-03-2821 min
The Digital Marketing PodcastThe Best AI Tools for Digital MarketingThere is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: https://targetinternet.com/resources/the-best-ai-tools-for-digital-marketing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better...
2024-03-2227 min
The Digital Marketing PodcastConversion Rate Optimisation & Personalisation, with Rupali JainConversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important...
2024-03-2029 min
The Digital Marketing PodcastHow To Navigate a Rebrand, with Wildish & CoSome of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish & Co. With clients from all sectors, including start-ups and large global brands, they'll be giving us...
2024-03-1531 min
The Time Management Podcast022 How can AI IMPROVE your Time Management (inc Time Saving Tips) Daniel Rowles📣 This week Daniel Rowles CEO of Target Internet, Co Host of the Digital Marketing Podcast (which is in the top 0.5% of Podcasts in the World) talked about AI, Time Management and how to be more productive without burning yourself out!
He’s also a Programme Director for Imperial College Business School, Fellow of the Chartered Institute of Marketing & an Award Winning Author and brought a huge wealth of knowledge and experience to the conversation.
This Episode is for you if:
→ You want to learn more about how AI can save you time
→ You...
2024-03-0747 min
The Digital Marketing PodcastGetting More From GoogleGoogle Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes: https://targetinternet.com/resources/getting-more-from-google/ Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
2024-03-0116 min
The Digital Marketing PodcastLatest Email StatisticsIn today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules. -- Show notes: https://targetinternet.com/resources/latest-email-statistics Have any feedback on the show? Send us your feedback, tell us what you love and what you...
2024-02-2617 min
The Digital Marketing PodcastWhat's New With AI SearchOn today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something we should be concerned about just yet. Listen in to hear our discussion, but when it comes to producing content, remember our aim should always be making our customers happy, not the algorithm. -- Show notes: https://targetinternet.com/resources/whats-new-with-ai-search Have...
2024-02-1615 min
The Digital Marketing PodcastGA4 Funnel ReportsThe onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now. Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Funnel Report, so you can see just how many users make it through each step of the online journey and which areas they might of dropped off, needing attention...
2024-02-0914 min
The Digital Marketing PodcastCustom GPTs for MarketingCustom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there. Join us on today's podcast episode as we tell you everything you need to know about custom GPTs, including the best custom GPTs in the GPT store and our own real-world use cases of how we've used (and loved) them...
2024-02-0218 min
The Digital Marketing PodcastGA4 News, Tips and TricksIn this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you're looking for some further guidance on GA4, we have a Masterclass coming up on 27th February. -- Show notes: https://targetinternet.com/resources/ga4-news-tips-and-tricks Have any feedback on the show? Send us your feedback, tell us what...
2024-01-2621 min
The Digital Marketing PodcastCRMs, Scaling Up and Beating the GiantsOn today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards. Nutshell proides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. With its competitors being big giants such as Salesforce and Hubspot, how do Nutshell compete and continue to scale up? In this episode, Andy and Will discuss with Daniel how they have competed against such huge competitors, how they continue to...
2024-01-1927 min
The Digital Marketing PodcastDigital Marketing Trends for 2024We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast approaching... join us as we discuss how you can prepare for its impact on digital marketing. We also discuss other emerging trends for 2024, the ride of voice, image and video search, private GPTs and AI (of course) and new types of web interface! Tune in today. -- Show notes: https://targetinternet...
2024-01-1238 min
The Digital Marketing PodcastNew Years Resolutions for Marketers in 2024First of all, Happy New Year! We're looking forward to the year ahead and we're sure that 2024 won't be short of new marketing trends and developments. In this episode of the Digital Marketing Podcast, we bring you our (long) list of New Years Resolutions that we will be bringing into 2024, and that we recommend you do to. From updating old content and keeping diaries of who you engage with online, to testing the small stuff, not just relying on GA4 and running SEO audits to get hold of any website issues, tune in to hear our top recommendations to get...
2024-01-0529 min
The Digital Marketing PodcastThe Danger of Attribution ModellingAttribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it's not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more. -- Show notes: https://targetinternet.com/resources/the-danger-of-attribution-modelling Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell...
2023-12-2215 min
The Digital Marketing PodcastUsability and Competitor Reviews, with Jonathan Lovatt-YoungOn today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of Love Experience and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way. If you are reviewing your direct competitors and conducting competitor analysis', great. But what are you doing with that information? Is it valuable? What are you taking away from them? To turn your competitor analysis into actionable insights you need to understand the entire customer journey, so you know how to outperform. Join us as for this insightful...
2023-12-1937 min
The Digital Marketing PodcastGoogle Gemini VS. ChatGPTIf you're not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts on MMLU (Massive Multitask Language Understanding), and surpasses GPT-4 in 7/8 capability benchmarks. Gemini is not due to be released to the public until January 2024, but its API is now available to developers and Bard is currently powered by Gemini Pro. Despite numerous reports on Google falling behind in AI compared to others, Google's Gemini could be the first serious competitor of ChatGPT, wh...
2023-12-1519 min
The Digital Marketing PodcastThe Latest Stats In Digital Marketing, with Simon KempOn today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in every country in the world. Bringing you the latest stats in digital marketing, Simon explores the remarkable growth in digital adoption, the country with the biggest surge in internet users and its impact on the rest of the world. We then turn our attention to Tiktok's continued...
2023-12-1229 min
The Digital Marketing PodcastLatest Trends in Social Media, with Elina VilkOn today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media. Elina discusses the importance of forging authentic connections online, sharing her insights on establishing and nurturting two-way relationships with your customers on social media, and how how you can best measure the value and impact of these interactions. Elina also provides a deeper look into what it's like to work as a social media manager, including the notable gender gap and the key actors that influence salary, with findings from their new Social Media Careers...
2023-12-1131 min
The Digital Marketing PodcastDigital Marketing MythsDo you create content and wait for the magic to happen? Think link building doesn't matter anymore? Over relying on vanity metrics? Tune into our latest episode of the Digital Marketing Podcast where we debunk six of the most common digital marketing myths. Talking on meta keywords, marketing to your current customers, the effectiveness of social media advertising, Daniel, Ciaran and Louise share insights as to why certain beliefs are outdated and how you can adapt your strategies. --- Show notes: https://targetinternet.com/resources/digital-marketing-myths Have feedback on the show? We really would love to hear from you. Send...
2023-12-0523 min
The Digital Marketing PodcastThe Future of Social MediaThe world of social media is forever evolving, it's not always clear to see what the future has in store. Join us on our latest podcast episode where we explore and analyse the trends, challenges, and opportunities changing the social media landscape. We dive into X/Twitter's evolution, the dynamics of Facebook, the rise (or fall?) or Threads, LinkedIn's unique position and the controversy of fake followers. -- Show notes: https://targetinternet.com/resources/the-future-of-social-media Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you...
2023-12-0127 min
The Digital Marketing PodcastThe Future of Digital Marketing, an Interview with Nicholas HollandIn today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketing. Recorded in Boston as Hubspot's Inbound Conference 2023, Nicholas reveals how Hubspot have leveraged technology to provide new AI capabilities to their customer platform, assisting customers in crafting effective marketing emails to setting up a website. Nicholas and Daniel also address ongoing data and security concerns, the need for AI ethical standards for responsible usage, and the need to show that individual...
2023-11-2420 min
The Digital Marketing PodcastLatest Digital Marketing NewsThere's always news in the world of digital marketing... and today is no different. In this episode of the Digital Marketing Podcast we explore Performance Max search themes and how they can be leveraged for max performance in your campaigns. We also discuss the latest changes to core web vitals and how this will impact your website's performance metrics, as well as the shift in multi-channel marketing strategies. ---- Show notes: https://targetinternet.com/resources/latest-digital-marketing-news Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what...
2023-11-2226 min
The Digital Marketing PodcastThe Ethics of Artificial IntelligenceAs artificial intelligence continues to grow rapidly, so do its ethical concerns. In this episode of the digital marketing podcast, we discuss the challenges of deep fake audio and video technology, its societal impacts and the balance between innovation and deception. We also delve into the ethical use of content and training data, highlighting issues of privacy and bias, as well as the need for a comprehensive but transparent AI policy. ---- We are running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: https://targetinternet.com...
2023-11-1726 min
The Digital Marketing PodcastChat GPT News & UpdatesBy the time our Chat GPT updates episodes have published, there are new developments that we have to talk to you about. That just shows the rate at which this technology is progressing. Amazing or slightly scary? From the new app, it's ability to see, hear and think, Dall-e 3's impressive image generation and its data analysis capabilities… we have a lot to update you on. We have also now automated our digital marketing skills benchmarking tool. Just enter your team details and share the auto-generated link with your teams. Simple! ---- We are running a GA4 masterclass coming up on...
2023-11-1022 min
The Digital Marketing PodcastInbound 2023 and Digital Marketing TrendsIn today's episode of The Digital Marketing Podcast, Daniel shares with us his learnings from Hubspot's Inbound 2023 conference in Boston, as well as the latest digital marketing trends and how they're conveying into 2024. With every single talk mentioning AI, including Hubspot's Chatspot, it's clear to see the effect that is has had and will continue to have as it makes further developments. The team also delve into other key topics such as community, AI, algorithms, SGE (Search Generative Experience) and efficiency. -- We are also running a GA4 masterclass coming up on 22nd November for those who are still getting...
2023-11-0324 min
The Digital Marketing PodcastSEO News & Updates October 2023As Google continually makes frequent changes to its algorithm each yet, your SEO strategy will require constant reevaluation and adjustment. In this latest episode, the team break down the latest update to Google's Quality Rater Guidelines, which they use to determine whether their search ranking systems are providing helpful information. The E-A-T concept has now gained an extra E (E-E-A-T) for experience, to emphasise the importance of first-hand, life experience on a topic. We also delve into some extra Google updates such as 'perspectives' and some hidden 'about this' features you might not have uncovered yet. We have are also...
2023-10-2718 min
The Digital Marketing PodcastCustomising GA4In this episode of the Digital Marketing Podcast, we start off with a podcast recommendation for you, the Upflip Podcast. The Upflip podcast is stories, directly from the business founder, of how they grew their business. We've found it really inspiring - it explores all sorts of business ideas but is brutally honest and there are some great human stories. Make sure to check it out. The team then discuss GA4 and its customisation features, including performance max campaigns, standard reports, editing standard reports and using the 'explore' section. We have are also running a GA4 masterclass coming up on 22...
2023-10-2020 min
The Digital Marketing PodcastYour Website Migration ChecklistIf you're not changing domains anytime soon, you might think this podcast episode is not relevant for you. Actually, migrations come in many different forms (structural changes, hierarchy changes, navigation changes, any major website changes) and we can guarantee these top tips are essential to know. Based off Ciaran and Daniel's learnings from seeing website migrations go horribly wrong, today's podcast episode will talk you everything you need to know and do before hitting the switch. Join us as we discuss the impact website migrations can have on search rankings, paid search and more and the steps you can take...
2023-10-1327 min
The Digital Marketing PodcastThe Digital Marketing Skills Benchmark 2023In times of fast change, if you're standing still, you're moving backwards and digital skills need to be continually updated with a culture of ongoing learning. In our latest episode of the Digital Marketing Podcast, the team share some of the latest insights and findings from our 2023 Digital Marketing Skills Benchmark Report. In it's fourth edition, the benchmark has now tested over 10,000 people's digital marketing skills, highlighting some very significant shifts in skills in the past year and explores the impact this will have on organisations of all types. Download the report here: https://targetinternet.com/benchmark-digital-marketing-skills-assessment/ Show notes: https...
2023-10-0913 min
The Digital Marketing PodcastLatest Digital Marketing Toolkit (and Awards Results!)Welcome to our special Digital Marketing Toolkit Awards podcast episode! Over the last few months we have been running the Digital Marketing Toolkit Awards, recognising the best tools and utilities worldwide within the Digital Marketing industry. We have been encouraging people to nominate, and then vote, for their favourite tool to ensure that they stand the best chance of winning. And now… the results are in! Listen in to find out which digital marketing tool topped the votes in each category and see the bespoke award and other benefits they won. We know that there are a lot of tools av...
2023-09-2826 min
The Digital Marketing PodcastBuilding Custom Reports in GA4The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data. Join us in this episode of the Digital Marketing Podcast to delve into the potential of custom reports within GA4. If you want to take your...
2023-09-2221 min
The Digital Marketing PodcastThe Problem With Digital MarketingWe usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have...
2023-09-1517 min
The Digital Marketing PodcastLatest Trends In Digital Marketing 2023We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can't shy away what's going on over at Twitter (or should we say X) and the team share their thoughts on Meta's launch of Threads. We al...
2023-09-0825 min
The Digital Marketing PodcastLocal SEO: How To Master Local Search RankingsSearch Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails...
2023-09-0130 min
The Digital Marketing PodcastThe Best Digital Marketing Tools: Part TwoWelcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards. Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers so if there's any you haven't heard of, we suggest you check them out! Have your favourite? Make sure to vote for it before votes close on 3rd September. Visit https://targetinternet.com/awards If you want your tool in with a chance of winning a Digital...
2023-08-3030 min
The Digital Marketing PodcastThe Best Digital Marketing Tools: Part OneWelcome to this special episode of the Digital Marketing Podcast! We all love a tools episode, right? Today we are introducing you to some of the shortlisted tools for the Digital Marketing Toolkit Awards. We had a huge number of nominations entered into the awards, and after a careful shortlisting process we have our finalists in each category! This episode is dedicated to the first half of the shortlisted tools. Some you might be very familiar with, and some might be brand new to you… but might just become your next most-used tool. Have your favourite? Make sure to vote fo...
2023-08-1829 min
The Digital Marketing PodcastGA4 Events and TipsWith Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis. Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you. Show notes - https://targetinternet.com/resources/ga4-events-and-tips If you have any feedback on the show, please get in touch and let us know. And, if you are really enjoying...
2023-08-1124 min
The Digital Marketing PodcastUnderstanding Social AlgorithmsWelcome to our latest podcast episode where we dive deep into the captivating world of social media algorithms! Social media algorithms have become the gatekeepers of our social media lives, determining the content we see, the people we engage with, and the brands we discover. Understanding these algorithms is crucial for anyone seeking to make an impact in the digital space, whether you're a business professional, a content creator, or a social media lover. In this information-packed episode, we will be discussing the fascinating mechanics that govern some of the most influential platforms of our time: LinkedIn, Twitter, YouTube, Instagram...
2023-08-0421 min
The Digital Marketing PodcastBuilding A Personal BrandIn this podcast episode, the team delve deep into the realm of personal branding and explore the crucial aspects of establishing a trustworthy online presence. We explore how personal branding builds trust, unlocking SEO secrets for your brand, understanding SSI scores, choosing the perfect profile image, and navigating the complexities of the 'right to be forgotten.' Stay tuned for our secrets to crafting a compelling personal brand that leaves a lasting impact. Show notes - https://targetinternet.com/resources/building-a-personal-brand If you have any feedback on the show, please get in touch and let us know. And, if you...
2023-07-3119 min
The Strand Review of BooksDigital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, with the author, Daniel RowlesAuthor Daniel Rowles talks about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/1398694142/ Hosted on Acast. See acast.com/privacy for more information.
2023-05-3009 min
For the Love of MarketingEp 18: Daniel Rowles - Digital Marketing Skills & TrainingIn this week's episode, we have Daniel Rowles, a digital marketing trainer, author and consultant.
Listen the full episode to understand which skills are needed to become a successful digital marketer in today's world. Daniel and I also discussed our views on how AI is transforming the digital marketing space.
2022-10-2725 min
Audio AstronautsDeke & Daniel discuss The Beatles: Get BackToday on Audio Astronauts I'm joined by my long time friend Daniel Dean. Daniel and I used to play in a band together way back in the day and he and I have always had a knack for long discussions on music and recording.
We decided to brave the waters of the epic 3 part series The Beatles: Get Back by Peter Jackson. It's a long enthusiastic episode. Buckle in!
2021-12-091h 20
The Whole Marketer podcastEpisode 5- Digital Marketing with Daniel RowlesDigital Marketing: with guest Daniel Rowles Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides online courses, training and industry benchmarking for digital marketing) Daniel is a leading voice on digital trends, opportunities and challenges facing marketers. In this chat with Abby he talks about skills gaps, how to keep pace with fast moving technology and bringing the fundamental principles of marketing into your digital channels as well as top tips on new resources to explore….. living legend. Resources mentioned in this po...
2020-06-2123 min
The Mojo Radio ShowThe Mojo Radio Show EP 266: Essential Skills To Market Your Company Through Digital - Daniel RowlesDaniel Rowles works on the client and agency side of digital marketing. A certified Google Squared trainer and lecturer, he works with both startups, and global brands like BBC, Sony, Tesco, Vodafone, Mercedes, L'Oreal and Warner Bros. David is the voice of the Digital Marketing Podcast, a top-ten business podcast in iTunes. Daniel has a practical approach to both the technical and business aspects of digital to make the best use of tools and technology. When do people ask Daniel what he does, how does he like to reply? Do many marketers not measure what they are doing so that...
2020-03-221h 30
The Digital Marketing Podcast#FaceTweetChallenge: How to Get Social Media Buy-in From Your OrganisationDaniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through.Tough questions Daniel tackles:How to deal with negative conversations onlineHow to minimise the chance that social team might say something embarrassing.How to deal with leakage of confidential information.How to deal with the disbelief that people w...
2016-02-2316 minThe Digital Marketing PodcastDisruptive Ad Targeting TechniquesDaniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business.Gmail Ads https://support.google.com/adwords/answer/6105478?hl=en-GB Facebook Custom Audiences https://www.facebook.com/business/a/custom-audiences Google Adwords Customer Match https://support.google.com/adwords/answer/6276125?hl=en-GB
2016-02-1918 minThe Digital Marketing PodcastThe Future of Email Marketing 2016 and Beyond?Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing to be a channel of communication that consistently drives results, we also discuss Adobe’s vision of the tools email marketers need and discuss what their email marketing platform provides. Adobe isn't so well known as an email service provider, but if you have used and love Adobe’s creative suite or analytics platform then take a look at the email solutions Adobe provide. Designed for mult...
2016-01-3129 minThe Digital Marketing PodcastDiscover Google Tag ManagerCiaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager when it first came out we would encourage you to take a fresh look at the tool and investigate the new Google learning resources behind it which are rather good in our opinion. https://tagmanager.google.com
2016-01-2211 minThe Digital Marketing PodcastDigital Skills Gap HacksHow do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some quick and easy to follow hacks from Daniel.Have a trick, tip or hack that helps you keep your ears to the ground and your finger on the pulse? We would love to hear from you. Please share and get in touch. Email: feedback@targetinternet.com
2015-12-2816 minThe Digital Marketing PodcastWhat is Programmatic Advertising?Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work! Understand some of the latest advances and jargon used in display advertising on various advertising networks and learn how you can use whats on offer to boost your online visibility. We also discuss best practice with re-marketing and retargeting of adverts and how to use display for brand re-enforcement and content marketing placement.
2015-11-2617 minThe Digital Marketing PodcastYour Digital Marketing Questions AnsweredDaniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourite mac cheat sheets of yesteryear and discuss one of Daniel’s favourite topics: Gadgets and gear to go travelling with!Resourceshumix.be articlehttp://www.humix.be/en/blog/how-accurate-are-google-analytics-demographics-reportsMac cheat sheets? We found a few!http://edge-cache.lifehacker.com/lifehacker/lh_mac_shortcuts_update.pdfhttp://www.customguide.com/cheat_sheets/ma...
2015-11-0623 minThe Digital Marketing PodcastLessons from a New StartupDaniel and Ciaran discuss Target Internet’s new digital e-learning training programme for individuals. With the launch of this subscription based flexible on demand training resource Daniel shares with us how Target Internet has developed and some of the key learnings from the journey we have been on in developing our own startup.Find our new online relearning training for individuals here and sign up for free sample modules :-http://www.targetinternet.com/online-digital-marketing-elearning-courses/
2015-10-2321 minThe Digital Marketing PodcastHow to Create #humdinger content that drives traffic for yearsDaniel and Ciaran discuss ways they have used to create content that continues to drive traffic to their site month after month.Learn about the tools and sources of information they use to identify topics and phrases that are of interest to their audience and will help to impact positively on audience figures.
2015-09-2615 minThe Digital Marketing PodcastBacon, SPAM & How to Radically Boost your Email PerformanceDaniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques. Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life. Email Segments discussed in case you missed them:>Low open high click - stimulate open>High open low click - stimulate click>High both open high click - ( these are your email champions) >Low open / low click - trigger a reactivation process.
2015-09-1321 minThe Digital Marketing PodcastHow to Maximise Your Facebook ReachCiaran and Daniel share their top tips on how to increase the reach of your digital content in Facebook using some simple techniques and measuring what your audience really likes.
2015-08-1014 minThe Digital Marketing PodcastControversial Content Marketing TechniquesDaniel and Ciaran discuss a couple digital marketing tools that we think offer amazing functionality but which need to be used responsibly.Tools explored:snip.lymeetedgar.com
2015-07-2113 minThe Digital Marketing PodcastEmail Marketing Best PracticeDaniel and Ciaran discuss Email Marketing best practice and share their top tips for effective mass email communication with your highly valuable engaged email subscribers.
2015-07-1216 minThe Digital Marketing PodcastHow to Guide: Setting up a YouTube ChannelDaniel and Ciaran discuss setting up a YouTube Channel highlighting some of the key things they have learned while setting up various channels for Target Internet and Clients.Find us on YouTubehttp://www.youtube.com/targetinternetTranscription serviceshttps://www.speechpad.com/captionsCheck out our resources to help you get your channel set up.http://www.targetinternet.com/setting-up-a-youtube-channel-tips-templates-and-infographic/
2015-06-1717 min