Shows
The Startup CPG Podcast#227 - Operations Ask-Me-Anything with Jamie Valenti-JordanIn this episode of the Startup CPG Podcast, Daniel Scharff speaks with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, a leader in food and beverage product development, scale-up, and manufacturing strategy. Jamie brings decades of experience guiding brands from concept to commercialization, and a mission-driven focus on helping innovators build sustainable food systems for a rapidly growing population.Throughout the conversation, Jamie breaks down the realities of bringing products to market—from choosing the right product developer to navigating the complexities of frozen logistics, ingredient sourcing, and co-manufacturing partnerships. He offers clear, pragmatic frameworks for evaluating pa...
2025-12-1636 minThe Startup CPG Podcast#226 - Hungryroot 101: Launch Your Brand & Master Smart Cart ShoppingIn this episode of the Startup CPG Podcast, host Daniel Scharff sits down with the Hungryroot team for an exclusive inside look at how the fast-growing food tech platform curates products, personalizes grocery shopping through its innovative Smart Cart technology, and simplifies meal planning for millions of customers.The Hungryroot buyers reveal exactly how they evaluate new products, source clean ingredients across categories like meat, seafood, and snacks, and navigate operational challenges in packaging, shipping, and scaling partnerships. They break down what makes a product launch successful, how customer feedback shapes category strategy, and what...
2025-12-0952 minThe Startup CPG Podcast#223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini PizzaIn this episode of the Startup CPG Podcast, host Daniel Scharff takes listeners inside the UNFI Selling Shows, highlighting how Startup CPG’s first-ever Innovation Sections are expanding access, visibility, and retail opportunities for emerging CPG brands. Daniel is joined by Ashley Waldman of Jubilee’s and Damiano Messineo of Loopini Pizza, two founders who used the shows to unlock meaningful distribution growth and build high-value relationships with UNFI buyers and key retailers.The conversation explores why UNFI Selling Shows remain one of the most influential events in natural grocery and how strategic preparation, targeted DC p...
2025-11-1843 minThe Startup CPG Podcast#211 - Acquisition Story: How Hector Saldivar Grew Tia Lupita Foods From a Family Recipe to a Successful AcquisitionIn this episode of the Startup CPG Podcast, Daniel Scharff speaks with Hector Saldivar, founder and CEO of Tia Lupita Foods, about his journey from sharing his mother’s hot sauce recipe to building a nationally recognized, better-for-you Mexican-inspired brand.Hector shares how he grew Tia Lupita from kitchen batches to retail shelves, the challenges of competing in the crowded hot sauce category, and the strategies he used to stand out with authentic branding and premium positioning. He opens up about his SharkTank experience (and the realities of renegotiating after the cameras stop rolling), lessons le...
2025-08-2648 minThe Startup CPG Podcast#210 - Commodity Boards 101 with California Walnut Board and DoosraIn this episode of the Startup CPG Podcast, host Daniel Scharff is joined by Keith Seiz of the California Walnut Board and Kartik Das, founder of the emerging snack brand Dusra.The conversation offers a behind-the-scenes look at how commodity boards can play a critical role in supporting food and beverage startups — not just through marketing, but via product innovation, R&D resources, and industry connections. Keith shares how the California Walnut Board helps brands unlock the full potential of walnuts, from selecting the right varietals to facilitating prototyping and sourcing. Kartik discusses how this pa...
2025-08-1951 minThe Startup CPG Podcast#209 - Operations Law 101: Co-Mans & Distribution DealsIn this episode of the Startup CPG Podcast, Daniel Scharff speaks with Ryan Hall and Anthony Iuzzolino from the boutique CPG law firm Giannuzzi Lewendon, to dive deep into the legal backbone of operations in the consumer packaged goods (CPG) world. They explore the critical components of co-manufacturing, supply, and distribution agreements—covering everything from pricing structures and exclusivity to intellectual property, volume commitments, termination clauses, and the real-world risks brands face when contracts go sideways.Whether you’re dealing with a first-time co-man, evaluating DSD distributors, or navigating tricky termination fees, this episode is p...
2025-08-121h 04The Startup CPG Podcast#208 - Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund)In this episode of the Startup CPG Podcast, host Daniel Scharff speaks with David Fudge, Co-Founder and CEO of Aplós, and Amanda Amos, Investor at Collaborative Fund, for a comprehensive discussion on the current fundraising landscape in consumer packaged goods.Together, they break down what has — and hasn’t — changed in the early-stage fundraising environment, with actionable advice for founders from both an operator’s and investor’s perspective. Amanda shares how Collaborative Fund evaluates startups, what investors look for in pitch decks, how to think about market size, and the importance of aligning with the ri...
2025-08-051h 13
Coffee N° 5 with Lara SchmoismanHow Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start)Send us a textDaniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.We'll talk about:How Daniel scaled Startup CPG into the most trusted brand community in the industry.What most CPG founders get wrong when pitching to retailers.The surprising reason brand story is more important than ever (and...
2025-07-2926 minThe Startup CPG Podcast#207 - FFUPs' Shutdown: Post-Mortem & Lessons for BrandsIn this episode of the Startup CPG Podcast, Daniel Scharff speaks with Sam Tichnor, founder of FFUPs, a uniquely branded puff snack company that was focused on flavor innovation over health claims. Sam candidly shares the full arc of his entrepreneurial journey—from conceptualizing and launching the brand during the pandemic, to navigating DTC and retail channels, and the complex challenges that ultimately led to winding down the business.The conversation covers critical lessons on brand positioning, operational execution, inventory management, and the importance of marketing strategy—especially for solo founders. Sam reflects on the...
2025-07-2958 minThe Startup CPG Podcast#206 - Exit Interview: The Sale of Aura BoraIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Paul Voge of Aura Bora, who returns to share the full story behind the recent sale of his sparkling water brand. Paul takes us through the founding of Aura Bora, its rapid growth, and the hard financial truths of operating in the beverage industry. He dives deep into the reasons for selling, what the sale process looked like, and how changing investor expectations in CPG shaped their outcome.From fundraising strategies and capital efficiency to navigating the saturated sparkling water space...
2025-07-2250 minThe Startup CPG Podcast#205 - CPG Brokers 101 with Matt MersonIn this episode of the Startup CPG Podcast, Daniel Scharff speaks with Matt Merson, Head of Strategy and Sales at Once Upon a Coconut, and a veteran executive with over three decades of experience in the consumer packaged goods (CPG) industry. This in-depth conversation offers a comprehensive guide to navigating sales broker relationships for emerging CPG brands.Matt provides practical guidance on when and how to find and engage a broker, how to evaluate broker performance, and what internal preparations are necessary for a successful partnership. The discussion covers key topics such as broker...
2025-07-1554 minThe Startup CPG Podcast#204 - Investor Spotlight: Habitat Partners with Daniel FaiermanIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Daniel Faierman, Partner at Habitat Partners, an early-stage venture firm spun out of the renowned creative agency Red Antler. With experience at major CPG companies such as PepsiCo, Danone, and AB InBev, Daniel brings a well-rounded perspective on brand building, strategic investment, and evaluating emerging consumer brands.They explore what Habitat Partners looks for in early-stage investments, with a focus on strong gross margins, capital efficiency, and early signs of product-market fit. Daniel shares how brands can succeed in pre-launch or seed...
2025-07-0847 minThe Startup CPG Podcast#202 - Buyer Spotlight: Total Wine & MoreIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Michael Lowry, Vice President of Global Spirit Sourcing, and Andrea Starr, Senior Director of Merchandising at Total Wine & More—the largest independent alcohol retailer in the U.S., with over 300 stores and $6 billion in annual sales.Michael and Andrea pull back the curtain on how Total Wine thinks about brand discovery, merchandising strategy, customer engagement, and category trends — including the rise of non-alcoholic beverages and the emerging THC space. They share what makes a product stand out and why the right design can make...
2025-06-241h 08The Startup CPG Podcast#201 - Sales Operations 101 with So Good So You and SPS CommerceIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Alicia Nelson, Sales and Customer Operations Manager at So Good So You, and Emily Curran of SPS Commerce to explore the essential role of Sales Operations in driving operational efficiency and scalability for growing CPG brands.Alicia provides a detailed look into how her team manages day-to-day execution—coordinating orders, logistics, and customer communications—and how cross-functional collaboration is critical to delivering products on time and in full. She also discusses the evolution of her role as the company scaled, the systems that supp...
2025-06-1749 minThe Startup CPG Podcast#200 - Buyer Spotlight: The FruitGuys with Erik Muller and Daria JacksonIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Erik Muller and Daria Jackson of The FruitGuys, a purpose-driven company providing fresh fruit and clean-label snacks to offices, schools, and organizations across the country.Erik shares insights from FruitGuys’ 27-year journey, highlighting its mission to nourish communities, support sustainable agriculture, and create meaningful workplace experiences. Daria, the Snack Category Manager, discusses how she curates their growing CPG assortment, current trends shaping workplace snacking, and what she looks for when partnering with emerging brands.This conversation co...
2025-06-1055 minThe Startup CPG PodcastBonus - Startup CPG's New Innovation Section @ UNFI Selling ShowsIn this episode, Daniel Scharff shares an exciting new opportunity for emerging CPG brands: the Startup CPG Innovation Section at the upcoming UNFI Selling Shows. For the first time ever, Startup CPG is partnering with UNFI to showcase innovative brands not yet working with the distributor — offering 10 free tabletop spots at their July shows in Las Vegas (July 15–17) and Mohegan Sun (July 29–31).Daniel explains why this opportunity is a game-changer, highlighting the exclusive access to top retailers and UNFI team members, and how distributor account managers can play a critical role in brand success. He also s...
2025-06-0704 minThe Startup CPG Podcast#197 - AI for CPG 101 with Chris SzigetiIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Chris Szigeti, a seasoned tech consultant and emerging CPG founder, for an in-depth discussion on how artificial intelligence is transforming the consumer packaged goods industry.Chris demystifies foundational AI models such as ChatGPT, Claude, Gemini, and Perplexity, and shares practical strategies for integrating these tools into early-stage brand building. From conducting deep market research to creating AI-powered advisory boards, Chris outlines how solo founders can effectively leverage AI to streamline operations, accelerate development, and make more informed business decisions.Drawing...
2025-05-211h 08The Startup CPG Podcast#196 - Corporate Structure & Financing 101 with Giannuzzi LewendonIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, one of the most trusted law firms for CPG founders. They break down everything early-stage founders need to know about setting up their companies, choosing the right entity (LLC vs. C-Corp), fundraising strategies, issuing equity to employees and advisors, and how to protect yourself from losing control of your business.Adam and Gabby also unpack key differences between SAFEs and convertible notes, the pros and cons of crowdfunding, the reality of secondary sales for founders, and...
2025-05-1358 minThe Startup CPG Podcast#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam KassIn this episode of the Startup CPG Podcast, Daniel Scharff chats with Dana Kim & Sam Kass to unpack what “health” and “sustainability” actually mean to today’s consumers.Sam Kass, former White House Chef and food policy advisor to the Obamas, shares behind-the-scenes stories from the West Wing—including what it's really like cooking for the First Family—and how those experiences led to a deep commitment to reshaping our food systems. He dives into the hard truths about sugar, portion sizes, and policy limits, as well as the ambitious mission behind his new venture, P...
2025-05-061h 00The Startup CPG Podcast#194 - AI for Ops with YANY Beauty and Phenomenal Foods CoIn this episode of the Startup CPG podcast, Daniel Scharff and Caitlin Bricker dive deep into how emerging brands are using AI for operations and back office support. Joined by two powerhouse founders—Yaminah Childress of YANY Beauty and Veronica Blue of Phenomenal Foods Co—they explore how small teams are using AI to scale smarter, save time, and simplify complex workflows.From AI-powered forecasting and document automation to personalized marketing and product costing, this episode breaks down the real-world tools that founders are actually using. Yaminah shares how she leverages tools like Perplexity AI a...
2025-04-2942 minThe Startup CPG Podcast#193 - How to Drive Velocity with Matt MersonIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven’s Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with...
2025-04-2253 minThe Startup CPG Podcast#191 - GNC’s Next Big Thing: Plink! and Green Regimen’s Winning FormulaIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journeys through GNC’s Next Big Thing competition. From the initial application process to standing on shelves nationwide, Luke and Tyshawn share what it took to win, what they learned working with a major retailer, and how they’ve continued to grow post-launch.Hear how Plink! scaled from Vermont startup to national hydration contender, and how Green Regimen broke through with plant-based protein in GN...
2025-04-0941 minThe Startup CPG Podcast#189 - Distributor Spotlight: Tim Dornfeld, KeHEIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Tim Dornfeld, Director of Category Management at KeHE, to dive deep into what every brand should know about working with a distributor. Tim shares valuable insights on common misconceptions, the key factors that set successful brands apart, and how KeHE supports emerging brands through programs like KeHE Elevate and Trend Finder.They also discuss the role of KeHE as a Certified B Corp, how the company fosters community impact through KeHE Cares, and the importance of category management in i...
2025-04-0157 minThe Startup CPG Podcast#188 - Celebrity and Influencer Contracts with Foster GarveyIn this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of celebrity endorsements and brand partnerships with legal expert Hillary Hughes of Foster Garvey. They break down the different structures of celebrity deals—cash, equity, royalties, and affiliate marketing—and what brands are really paying for when they bring on a big name. Hillary shares insider insights on structuring contracts, negotiating exclusivity, managing risks (like "morals clauses"), and ensuring brands actually get value from these partnerships.They also discuss the difference between influencers and celebrities, the role of talent agents, common lega...
2025-03-2556 minThe Startup CPG Podcast#187- Expo West 2025 Debrief with S’NOODS and WhimsIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, Founder of Whims Delights to break down Expo West 2025—the industry’s biggest event of the year.They dive into key takeaways, touch on the hot debate: Did Expo West lack innovation? Hear firsthand insights on how emerging brands are making waves, the power of small booths over flashy displays, and how founders are navigating today’s tough funding environment with creative business models.Lauryn and Leanne also share...
2025-03-1752 minThe Startup CPG Podcast#185 - Commercial Kitchen vs. Co-Man: Where to Make Your First $1M of ProductIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commercialization Services, to break down one of the biggest decisions early-stage food brands face: Should you produce in a commercial kitchen or work with a co-manufacturer (Co-man)? They discuss the pros and cons of each approach, how to scale from small-batch production to full-scale manufacturing, the hidden costs and challenges of both options, when to transition from one model to another, and why cash flow is the most c...
2025-03-0456 minThe Startup CPG PodcastBONUS: Winter Fancy Food Show RecapIn this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu Foods x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas.The team shares behind-the-scenes insights on what made Startup CPG's section a must-visit for retailers and buyers, the power of community-driven brand support, and how small brands can maximize their trade show experience. Brendan and Maxi discuss their brand highlights, key buyer m...
2025-02-2640 minThe Startup CPG Podcast#184 -Distributor Spotlight: Karen Slusher of Azure StandardIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distributor is transforming the CPG industry. Karen shares Azure's mission-driven approach to supporting emerging and independent brands, with a focus on sustainability, transparency, and innovative distribution models like buying clubs and partnerships with independent stores.Karen dives into Azure’s family-owned ethos, its commitment to clean, organic, and non-GMO products, and how they help brands grow without compromising their values. You’ll also hear about the personal touches that set...
2025-02-2545 minThe Startup CPG Podcast#183 - How AI is Helping CPG Brands with Lentiful and FocusFuelIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space.Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers.
2025-02-1845 minThe Startup CPG Podcast#182 - Rewind: How to Crush Expo WestLet’s rewind, refresh, and get you ready for this year’s Expo West! 🎉 This episode originally aired in February 2024, but trust us—the insights are still absolute gold. Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your oppor...
2025-02-1056 minThe Startup CPG PodcastBonus: Tariffs 101 with Aaron AlpeterIn this bonus episode of The Startup CPG Podcast, Daniel Scharff sits down with supply chain expert Aaron Alpeter, founder of Izba, to break down the latest tariff changes and what they mean for CPG brands. With new tariffs potentially impacting goods from Mexico, Canada, and China, Aaron explains the potential ripple effects on supply chains, pricing, and business strategies.From understanding the true objectives behind these tariffs to exploring practical steps brands can take—like tariff engineering, cost sensitivity analysis, and alternative sourcing—this episode offers a crucial deep dive into a rapidly evol...
2025-02-0623 minThe Startup CPG Podcast#181 - Buyer Spotlight: John Lane, Category Manager at Raley'sIn this episode of the Startup CPG podcast, Daniel Scharff is joined by John Lane, Category Manager for Snacks & Commercial Bread at Raley's, a division of The Raley's Companies (formerly Pantry buyer), to explore the evolving grocery landscape and the secrets behind Raley's success as a trusted grocery store chain for nearly 90 years. John shares his journey from bagging groceries to leading category management, insights into Raley's health-focused initiatives, and strategies for balancing legacy brands with emerging market entrants.Discover actionable advice for startups on standing out in the crowded grocery market, the importance...
2025-02-0445 minThe Startup CPG Podcast#180 - Meet the Startup CPG Editor: Caitlin BrickerIn this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by personal and professional experiences—including transformative moments that have influenced her approach to life and work.They discuss Caitlin’s role at Startup CPG, her commitment to highlighting innovative brands, and her favorite discoveries like Jubilee’s no sugar added, kid-friendly milk...
2025-01-2838 minThe Startup CPG Podcast#178 - Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail)In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Sean Goldsmith, co-founder of The Zero Proof, the largest online direct-to-consumer retailer of adult non-alcoholic beverages. Sean shares insights into the booming non-alcoholic beverage market, exploring trends like Dry January, the rise of wellness-driven consumer habits, and the intersection of non-alcoholic options with broader societal shifts such as Ozempic's impact on cravings.They discuss the key demographics driving growth in the space, the unique appeal of non-alcoholic beers, wines, and spirits, and the occasions that make these drinks a special choice...
2025-01-1437 minThe Startup CPG Podcast#177 - Finding Your Co-Man: Lance Schwarzkopf of CopackIn this episode of the Startup CPG podcast, Daniel Scharff and Lance Schwarzkopf take us behind the scenes of launching a food or beverage product. They break down the complexities of working with contract manufacturers, or "co-mans," to transform a concept into a market-ready product. Daniel and Lance share essential steps for emerging brands, from developing and protecting proprietary formulas to sourcing quality ingredients and securing critical documentation, like a process authority letter.They provide practical advice on finding a co-man - from the pre-work and product development that happens prior, to finding out...
2025-01-0756 minThe Startup CPG Podcast#176 - Startup CPG’s 2024 Year in ReviewIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Patricia Menegoto, Head of Marketing and Community at Startup CPG, to reflect on a transformative year for the community and discuss ambitious plans for the future. Together, they recount the milestones of 2024, from hosting dedicated sections at trade shows, events in 17+ cities, building partnerships such as the GNC "Next Big Thing" initiative and the expansion of the Further platform supporting female-founded brands.Key topics include the success of in-person networking events, the growing impact of the Shelfie Awards, and how Startup C...
2024-12-3049 minThe Startup CPG Podcast#175 - E-Comm Wizards: David Fudge of AplósIn this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic spirits brand. David shares insights from his time leading brand at Bonobos, where he helped pioneer the direct-to-consumer model, and how those experiences informed his approach to creating Aplós—a brand redefining the cocktail experience without compromise.They explore the growing non-alcoholic beverage market, the importance of thoughtful branding, and how Aplós balances innovation and tradition with the help of renowned mixologist Lynette Marrero. David...
2024-12-2458 minThe Startup CPG Podcast#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op GrocersIn this episode of the Startup CPG podcast, Daniel Scharff chats with Heidi Traore, Supplier Relationship Development Manager, and Jeanette Bloss, Category Manager, from NCG (National Co+op Grocers). Together, they provide an in-depth look at NCG’s role as a powerful partner for natural channel brands and co-op grocery stores.Heidi breaks down what NCG is and how it functions as a secondary cooperative, helping hundreds of co-ops across the country thrive through centralized procurement, retail services, and retail development. Meanwhile, Jeanette offers invaluable insights into the world of category management, including how br...
2024-12-1858 minThe Startup CPG Podcast#173 - The Food Investors: Capital for Emerging CPGsIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ventures), Daniel Faierman (General Partner at Habitat Partners), Carolyn Simmons (Partner at Melitas Ventures), and Andrew Reynolds (Co-Founder & General Partner at RCV Frontline). Together, they provide an in-depth exploration of the current fundraising environment for CPG brands, discussing realistic valuations, funding strategies for pre-seed and seed stages, and the nuances of engaging with angel investors versus institutional funds.The panel offers expert insights on investor expectations, from gross...
2024-12-101h 02The Startup CPG Podcast#172 - Ops Talk: 5 Things Brands Get WrongIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, to tackle the five biggest mistakes brands make in operations—and how to avoid them. Jamie shares why "planning for the unexpected" isn’t just a saying, it’s a survival tactic, and explains how treating your co-manufacturer like a real partner can save you from production headaches.They also dive into the messy world of ramping up new equipment, keeping quality in check after launch, and knowing when to call in a consultant to sav...
2024-12-0337 minThe Startup CPG Podcast#171 - SupplySide West Recap with DossIn this episode of the Startup CPG podcast, Daniel Scharff explores the world of SupplySide West with Wiley Jones, Founder and CEO of Doss, who sponsored 2 lucky brands to attend SupplySide West this year - Paul and Barbara Logan from Uncle’s Ice Cream; and Mark Collis, CEO of Scout Organic.At Doss they're building tools for teams that work in the Real World. Manage your operations from PO to POS all within one platform. DossARP is a lightweight ERP and Data Platform, whether you need a total overhaul or want to unify fragmented sy...
2024-11-2646 minThe Startup CPG Podcast#171 - Buyer Spotlight: Taylor Cathala, Senior Spirits Category Merchant, Whole Foods MarketIn this episode of the Startup CPG podcast, host Daniel Scharff sits down with Taylor Cathala, Senior Spirits Category Merchant at Whole Foods Market, to explore the intricacies of getting a brand into Whole Foods’ coveted spirits section. Taylor shares his journey from graphic design to category management, where he now oversees an evolving landscape of alcoholic and non-alcoholic beverages, including spirits, mocktails, and RTD cocktails. He dives into how Whole Foods makes its product decisions, balancing customer demand with strict quality standards, local sourcing priorities, and the unique regulatory challenges around spirits distribution.Fo...
2024-11-1959 minThe Startup CPG Podcast#169 - "How to Take Advice" with Nikhil AroraIn this episode of the Startup CPG podcast, host Daniel Scharff engages with Nikhil Arora, co-founder of Back to the Roots, an innovative organic gardening company now selling $100M at retail. Nikhil shares the inspiring journey of how he and his co-founder, Alejandro Velez, transformed their initial idea of growing mushrooms from coffee grounds into a successful urban farming business.Nikhil opens up about the various kinds of advice he has received along his startup journey - the good, the bad, and with an overall focus on the perspective founders should have when hearing...
2024-11-121h 00The Startup CPG Podcast#168 - CPG Founder Life - What to Expect: Paul VogeIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Paul Voge, Co-Founder and CEO at Aura Bora, a craft sparkling water company that has experienced remarkable growth from just 2 stores in 2019 to an impressive 10,000 stores in 2024. Paul shares his entrepreneurial journey, highlighting the challenges and realities of running a consumer packaged goods (CPG) startup in a fiercely competitive beverage industry.They explore the intricacies of distribution, retailer relationships, and the high stakes of navigating a market dominated by giants like Coca-Cola. Paul opens up about the operational hurdles of maintaining supply chains, forecasting d...
2024-11-051h 10The Startup CPG Podcast#167 - 5 Financial Factors That Make or Break E-commerce Brands with Paul BiancoIn this episode of the Startup CPG Podcast, Daniel Scharff interviews Paul Bianco, founder and CEO of Graphite Financial. They highlights the essential role finance plays in startup success, particularly within the e-commerce and CPG sectors. Paul emphasizes that finance should go beyond mere number-crunching, offering actionable insights that empower founders to make informed decisions. They discuss critical financial metrics such as margins, customer acquisition costs (CAC), and product costs, shedding light on how understanding these can guide strategic planning and promote sustainable growth.They also address the challenges of early-stage financial planning, underscoring the...
2024-10-291h 01The Startup CPG Podcast#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLucaIn this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability.The panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and cl...
2024-10-221h 00The Startup CPG Podcast#165 - The Rise of BRĒZ with Aaron NosbischIn this episode of the Startup CPG Podcast, Daniel Scharff interviews Aaron Nosbisch, the founder and CEO of BRĒZ, a rapidly growing cannabis beverage company using hemp-derived THC. Aaron shares his journey through the cannabis and e-commerce landscapes, offering a deep dive into BRĒZ’s innovative approach to cannabis-infused and functional beverages.Discover the unique elements of BRĒZ’s product line, from their craft cocktail-inspired flavors to the incorporation of functional mushrooms like lion's mane. Aaron discusses the company's e-commerce strategies, the challenges of scaling a beverage company, and how they’ve crafte...
2024-10-1550 minThe Startup CPG Podcast#164- UNFI UpNext Program: Aaron MayIn this episode of Startup CPG Podcast, Daniel Scharff sits down with Aaron May, the manager of UNFI's UpNext program, UNFI's major program that helps helps emerging and diverse brands thrive in the retail space. Aaron shares insights into how UpNext supports small brands by offering guidance, networking opportunities, and access to UNFI's trade shows, all while helping them navigate the challenges of distribution. They discuss key strategies for building strong relationships with UNFI account managers, unlocking regional distribution centers, and scaling through partnerships with major retailers.Aaron also covers practical advice for brands...
2024-10-0853 minThe Startup CPG Podcast#163 - The Startup CPG Newswire & PR Tips from Jess WindellIn this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.They highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and...
2024-10-011h 06The Startup CPG Podcast#161 - Emerging CPG Valuations: Ryan Williams, FABIDIn this episode of Startup CPG Podcast, Daniel Scharff sits down with Ryan Williams, founder of FABID (Food and Beverage Investment Database) and former CFO at RISE Brewing Co., to explore the evolving landscape of fundraising and valuations in the Consumer Packaged Goods (CPG) sector. With his extensive background in finance and investment banking, Ryan offers a deep dive into the shifting valuation trends, the tightening venture capital environment, and the growing prominence of family offices and angel investors.They also highlight successful brand strategies, recent notable raises, and essential fundraising advice for entrepreneurs...
2024-09-1751 minThe Startup CPG Podcast#159 - EDI 101: Emily Curran, SPS CommerceIn this episode of Startup CPG Podcast, Daniel Scharff sits down with Emily Curran, Senior Manager of Product at SPS Commerce, to talk about the role of Electronic Data Interchange (EDI) in optimizing supply chain processes. Emily breaks down how EDI automates the exchange of business documents between retailers, distributors, and brands, offering listeners an introductory understanding of its basic concepts and benefits for efficiency and accuracy.They also cover the necessity of EDI for brands aiming to partner with large retailers, including the costs involved, the setup process, and the numerous advantages it...
2024-09-0343 minThe Startup CPG Podcast#158 - SupplySide West 101 with Jon Benninger and Kantha ShelkeIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Kantha Shelke, a certified food scientist, and Jon Benninger, VP at Informa, to delve into an overview of SupplySide West—the best known supply chain trade show for the consumer packaged goods (CPG) industry. This event covers a wide array of sectors including food, beverage, dietary supplements, personal care, and animal nutrition.Daniel, Kantha, and Jon discuss how SupplySide West helps brands looking to connect with suppliers, discover new ingredients, explore packaging and co-packing solutions, and learn how to bring products fr...
2024-08-2750 minThe Startup CPG Podcast#157 - Buyer Spotlight: Jason Murrell, JIMBO’SIn this episode of Startup CPG Podcast, Daniel Scharff is joined by Jason Murrell, the Director of Grocery at JIMBO’S, a leading organic and natural foods retailer in San Diego. Jason shares his inspiring journey through the grocery retail industry and provides an inside look at JIMBO’S commitment to high ingredient standards and sustainability. Discover how JIMBO’S fosters strong ties with local brands and communities while curating quality products.Jason also sheds light on the intricate world of retail relationships and distribution channels, emphasizing the importance of strategic partnerships and navigating certif...
2024-08-2057 minThe Startup CPG Podcast#156 - Buyer Spotlight: Glenn Cunningham, Fairway/Gourmet Garage/ShopRiteIn this episode of Startup CPG Podcast, Daniel Scharff is joined by Glenn Cunningham, Director of Center Store for Village Supermarkets, which owns tastemaker New York stores Fairway Market, Gourmet Garage, and local area ShopRites, and is part of the Wakefern Co-op. Glenn sheds light on the cooperative model of Wakefern, providing valuable insights into grocery shopping trends and strategies for sourcing and supporting emerging brands.Glenn discusses distributor preferences and the criteria for getting brands onto shelves at major stores. He shares effective strategies for driving in-store trials a...
2024-08-1343 minThe Startup CPG Podcast#154 - The Startup CPG Financing Database with Daniel Taylor, BAGSJoin Daniel Scharff in this episode of Startup CPG Podcast for the release of Startup CPG's Financing Database, an amazing resource crowdsourced from our community that lists all the non-dilutive lending options we could find, categorized by loan type and with info on the minimums for each provider. The database is proudly sponsored by our friends at BAGS. On today's podcast, Daniel Taylor, Co-Founder & CEO at BAGS, explains crucial challenges and financing strategies for CPG entrepreneurs, emphasizing the pitfalls of excessive equity dilution and the benefits of non-dilutive funding options like debt financing. A real highlight in this episode...
2024-07-3056 minThe Startup CPG Podcast#153 - Buyer Spotlight: Tyler Killgore, GreenAcres MarketIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively...
2024-07-2344 minThe Startup CPG Podcast#152 Direct Store Delivery 101: Allison Taylor, Pint Size Hawaii, and Ahmed Chehade, Good StuffIn this episode of Startup CPG Podcast, Daniel Scharff is joined by Allison Taylor, Director of Business Development at Pint Size Hawaii, and Ahmed Chehade, Chief Operating Officer at Good Stuff Distributor, Inc. to delve into the intricacies of Direct Store Delivery (DSD) relationships in the retail sector. They explore the nuances between DSDs and broadliners, dissect market dynamics, and offer insights into operational strategies and brand support, while highlighting these two well-regarded DSDs who focus on Hawaii and NorCal, respectively.They uncover the strategies and challenges facing modern retail operations. Pricing considerations, incentive...
2024-07-161h 01The Startup CPG Podcast#151 - Field Sales Part 2: Namik Soltan, GNGR LabsJoin Daniel Scharff in this episode of the Startup CPG podcast as he sits down with Namik Soltan, CEO of GNGR Labs and the mastermind behind GNGR Labs' famous ginger shots. They explore Namik Sultan's entrepreneurial journey, from launching amidst COVID-19 to carving a niche with spicy ginger shots launching in the NYC and Northeast markets.They range from overcoming early distribution challenges and managing field sales teams to navigating NYC's competitive beverage market. Learn how Ginger Labs optimized distributor partnerships and retail merchandising to boost brand visibility and sales effectiveness.
2024-07-1048 minThe Startup CPG Podcast#150 - Field Sales Part 1: Sean Lynch, Halfday & Liquid DeathJoin Daniel Scharff in this episode of the Startup CPG Podcast as he dives deep into beverage with Sean Lynch, known as the head of sales during the blast off years at Liquid Death and now President at Halfday. Daniel and Sean have a discussion focused on the growth of sales at Liquid Death especially around the field sales team responsible for so much of its success.Sean also emphasizes the strategic importance of hiring team members aligned with brand values and reflects on his experiences with trade show strategies that drive business growth.
2024-07-0950 minThe Startup CPG Podcast#149 - Buyer Spotlight: Roberta Townes, GNCIn this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new brands and selecting prime store locations, offering individuals a deep dive into GNC's retail strategies tailored to current market trends.Whether you’re a seasoned entrepreneur or aspiring brand innovator, this episode is a great deep dive into one of...
2024-07-0248 minThe Startup CPG Podcast#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLulloIn this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. They highlight the success of products with clear problem-solving angles and the necessity of continuous testing and iteration in ad campaigns.Gain insights into creating enticing offers, testing various hooks and video content, and understanding the significance of c...
2024-06-2542 minThe Startup CPG PodcastData Spotlight: 4th & Heart, Max Dichter and Jamie NguyenIn this mini-episode of the Startup CPG podcast, Daniel Scharff dives into the world of data-driven decision-making with Max Dichter, CEO of 4th & Heart, and Jamie Nguyen, the Director of Finance and Strategy. 4th & Heart, the largest and fastest-growing ghee company in the US, is on a mission to highlight the benefits of ghee over traditional butter. Follow 4th & Heart's journey, from starting operations in a shared kitchen space to achieving national distribution in over 12,000 stores.In addition, Max and Jamie discuss their strategic use of data to drive growth, enhance product offerings, and...
2024-06-2322 minThe Startup CPG Podcast#147 - Rising Star: Simon Solis-Cohen, HuxleyIn this episode of the Startup CPG Podcast, Daniel Scharff leads an engaging conversation with Simon Solis-Cohen, the founder of Huxley, launched in March 2024 which has roared on the scene with a lot of early success and accolades. Drawing inspiration from nature and national parks, Huxley's branding resonates with a wide audience, including Gen Z, baby boomers, and 'Diet Coke moms.'Learn about the strategic milestones, from Expo West debut to partnerships with UNFI, Lululemon, and Misfits Market. Follow Huxley's slow growth approach, navigating challenges and celebrating success, including a top-three finish at...
2024-06-181h 12
Next Level Supply Chain with GS1 USDrink Outside the Box: QR Codes and Mocktails with Daniel ScharffIn this episode, we dive into how QR codes are revolutionizing packaging, non-alcoholic beverages are making waves, and community networks are driving market success. Daniel Scharff is the CEO and founder of Startup CPG, a vibrant community supporting emerging consumer packaged goods brands. With a background in San Francisco's food tech scene, Daniel created a Slack community with over 20,000 members, offering resources and fostering collaboration. He hosts 100+ events annually and produces the Startup CPG podcast, sharing his insights from his experience as a former CEO of a beverage company. Daniel's unique approach to helping brands na...
2024-06-1233 minNext Level Supply Chain with GS1 USDrink Outside the Box: QR Codes and Mocktails with Daniel ScharffIn this episode, we dive into how QR codes are revolutionizing packaging, non-alcoholic beverages are making waves, and community networks are driving market success. Daniel Scharff is the CEO and founder of Startup CPG, a vibrant community supporting emerging consumer packaged goods brands. With a background in San Francisco's food tech scene, Daniel created a Slack community with over 20,000 members, offering resources and fostering collaboration. He hosts 100+ events annually and produces the Startup CPG podcast, sharing his insights from his experience as a former CEO of a beverage company. Daniel's unique approach to helping brands na...
2024-06-1233 minThe Startup CPG Podcast#146 - Buyer Spotlight: Darren Viscount, Bristol FarmsJoin Daniel Scharff and special guest Darren Viscount, senior natural living category manager at Bristol Farms, in this episode of Startup CPG Podcast as they explore the world of emerging health and wellness brands. Darren shares his passion for natural living products, which are influenced by his personal health journey and his overcoming of cancer. Discover the latest trends in gut health items and learn about successful brand strategies that foster emotional connections.Darren highlights the importance of empathy, kindness, and personal connections in his career. He reveals his meticulous approach to selecting new...
2024-06-1154 minThe Startup CPG Podcast#145 Distributor Trade Shows with Samuel Jacobson, HOP WTRJoin Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger shows like Expo West.From buyer prep and negotiation tactics to booth management and cost-saving strategies, Daniel and Samuel offer valuable insights for optimizing trade show participation. Whether you're a vendor seeking to drive business growth or a...
2024-06-041h 15
the Joshua Schall Audio ExperiencePassionate About Supporting Emerging CPG Brands | Daniel Scharff (Startup CPG) InterviewThere’s something extremely admirable about those that “fight for the little guy.” Having worked in large CPG conglomerates like Mars, Daniel Scharff knew the advantages these mega companies have over small brands scratching and crawling for any opportunity. So, in late-2019…he began hosting Bay Area events that gave founders of the smallest emerging CPG brands a chance to demo products and network. But we all know what happened next, though being forced to pivot towards building virtual community the following year might have been the silver lining for Startup CPG. Instead of pausing everything, Daniel didn’t lose sight...
2024-05-2816 minThe Startup CPG Podcast#144 - Buyer Spotlight: Kenny Hausmann, Fresh ThymeIn this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and alignment with Fresh Thyme's values.They explore recent industry events like Expo West and the first large-scale CPG Shabbat, discussing the importance of human connections amidst industry buzz. Kenny also draws on his diverse experience, including managing Natural...
2024-05-2852 minThe Startup CPG Podcast#143 Qualitative Consumer Insights: Sara Schor, Schor Insights & StrategyThis episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to...
2024-05-211h 01The Startup CPG Podcast#142 - Buyer Spotlight: Christine McNerney and Jason Bidart, Thrive MarketThis episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards.
2024-05-141h 06The Startup CPG PodcastCommunity Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, WefunderIn this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise.Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively.Learn how personalized messages can sway investors...
2024-04-1956 minThe Startup CPG Podcast#138 Buyer Spotlight: Rich Gillmore, Gelson'sIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms...
2024-04-1653 minThe Startup CPG Podcast#137 Plant-Based Dumpling Kings: Eric Wu and Adam Yee, Sobo FoodsIn this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings.Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfort foods appealing to a wide consumer base. Delve into the evolving diet choices in the US, with Asian Americans leading trends in veganism and vegetarianism, and how Sobo Foods emphasizes a balanced approach to me...
2024-04-091h 02The Startup CPG Podcast#136: Growing Jaju Pierogi with Social Media Pro Vanessa WhiteIn this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection. Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish A...
2024-04-021h 10The Startup CPG Podcast#135 Recruiting 101 with Peggy Shell, Creative AlignmentsIn this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning company values, culture, and compensation for sustainable growth.Uncover the secrets of DIY recruiting for startups, including strategic decision-making points, behavioral-based interview questions, and negotiation strategies. Discover the significance of pay transparency and intentional sourcing to foster diversity in...
2024-03-261h 08The Startup CPG PodcastExpo West 2024 Recap: Trends, Brands, and SwagJoin Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market.Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From...
2024-03-2646 minThe Startup CPG Podcast#134 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 2We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode – How to Make and Scale Your Product.In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production runs to quality assurance, they unravel the complexities and challenges inherent in the CPG production landscape. Discover valuable insights on building relationships, fostering transparency, and naviga...
2024-03-2142 minThe Startup CPG Podcast#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry.Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the startup community.Gain valuable insights into the intricacies of new product launches, with Jamie advising a...
2024-03-1959 minThe Startup CPG PodcastNowhere Bakery Swims in the Shark Tank!Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow.Get the inside scoop on Nowhere Bakery's Shark Tank experience, from filming multiple episodes daily to managing the surge in demand post-airing. The founders share insights into their meticulous Shark Tank application process, emphasizing the intensive selection rounds and...
2024-03-1435 minThe Startup CPG Podcast#132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, HungryrootIn this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives and commitment to reducing waste resonate with a diverse consumer base, focusing on high-quality options for various age groups and regions.Discover the challenges faced by the meat industry, from navigating economic changes to maintaining impeccable...
2024-03-1240 minThe Startup CPG Podcast#131 The Rise of Carbone Fine Food with CEO Eric SkaeJoin Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies.Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and the evolving importance of margin and pricing as a brand matures. He also reveals his approach to brand launch, securing retail partnerships, and harnessing social media for optimal promotion....
2024-03-0545 minThe Startup CPG PodcastFila Manila's Founder Jake Deleon Brings Filipino Flavors to Shark TankIn this special bonus episode of the Startup CPG Podcast, Daniel Scharff is joined by Jake Deleon, the founder and CEO of Fila Manila. With a focus on crafting award-winning sauces and spreads inspired by Filipino flavors, Jake shares insights into his appearance on the upcoming episode of Shark Tank, along with his anticipation for increased online orders and brand buzz.Drawing from his background at major CPG companies like Procter Gamble and Starbucks, Jake delves into the importance of understanding target audiences and product differentiation when launching a new product line. His persistence in applying multiple...
2024-02-2943 minThe Startup CPG Podcast#130 What is a CMO? With Erin Fasano (Core Foods)In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emphasizes the pivotal role of a CMO and advises aspiring marketers to start at classic CPG companies before venturing into smaller enterprises.Discover the keys to success, including building strong relationships with retailers like Whole Foods and...
2024-02-2751 minThe Startup CPG Podcast#129 Buyer Spotlight: Jonathan Lawrence, Fresh Thyme MarketIn this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brands.Explore the intricacies of building meaningful relationships with brands, tailoring assortments to community needs, and the significance of local brands in their stores through initiatives like the local scout program. Jonathan shares his excitement for international flavors and products, offering...
2024-02-2053 minThe Startup CPG PodcastHow to Crush Expo WestStep into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity.From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack...
2024-02-1655 minThe Startup CPG Podcast#128 Buyer Spotlight: Dwight Richmond, Town & Country MarketsThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizing the keys to building successful sets for retailers. He also shares invaluable insights on understanding consumer trends, adapting to market changes, and establishing connections with brands.Highlighting the significance of product quality, including attributes like organic o...
2024-02-1350 minThe Startup CPG Podcast#127 Launching on Amazon with Leon LewisThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.From experiences at Amazon and starting his own venture-backed brand, Leon emphasizes the challenges such as rising advertising costs and co...
2024-02-0659 minThe Startup CPG PodcastBonus - Startup CPG's BIG Plans for 2024This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community.From the upcoming Shelfie Awards to a booth giveaway for female founders they delve into the first dedicated section for Startup CPG at Expo West, the first ever Swag Fashion shows, happy hours with the TikTok Shop team, partnerships with industry leaders like RangeMe, and plans for empowering BIPOC brands through microgrants. Additionally, t...
2024-02-0139 minThe Startup CPG PodcastBonus - THE BIG RELEASE of Startup CPG’s Retail Sales TrackerThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com This episode was sponsored by Cultivate CPG. Go to cultivatecpg.comIn this episode of the Startup CPG podcast, Daniel Scharff together with the Cultivate CPG president Aaron Barnholt and Eli Bank co-founder and COO of Absurd Snacks unveils the highly anticipated Startup CPG retail sales tracker. This comprehensive database empowers emerging brands with vital information on channels, store locations, numbers, websites, and direct submission links. Eli, sharing his beta testing experience, underscores the tool's value in building relationships w...
2024-01-2541 minThe Startup CPG Podcast#125 The Most Common Lawsuits Hitting Brands Right Now with Handel Food LawThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Want to learn about the top claims against emerging CPG brands?Join Daniel Scharff in this episode of the Startup CPG podcast to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law. From the surge in lawsuits against emerging brands to the nuances of labeling and disability compliance, Lauren provides prevention tips and strategies for both small and established brands.Gain insights into specific areas of litigation, including f...
2024-01-2357 minThe Startup CPG Podcast#124 Beer and Non-Alc Industry Trends from Pioneering Craft Brewer Dan KopmanThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher.Kopman shares what it was like to be an early microbrewing innovator in St. Louis, home of Anheuser Busch, and many lessons learned in his journey expanding into retail. As a beer policy pro and advocate, Dan studies the g...
2024-01-161h 05The Startup CPG Podcast#123 Jeff Church's Lessons on Entrepreneurship, from Suja Juice $140 Million/year Success to Shutting down Rowdy EnergyThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Can you handle the highs, survive the lows, and still rock the runway?In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy, Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows of entrepreneurship, navigating acquisitions, and the tough decisions that led to the closure o...
2024-01-0952 minThe Startup CPG PodcastBonus: Getting Into Retail & Tips from a BuyerThis episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Get ready for an extra special treat this holiday season! We've got an exclusive bonus episode fresh from a recent webinar, where Daniel Scharff sits down with movers and shakers in the industry. Meet Paul Voge, the brains behind Aura Bora, Clara Paye, the powerhouse founder of Unite, and Mitch Orland from Earth Fare. We couldn't keep this g...
2023-12-3058 minThe Startup CPG Podcast#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame FarmThis episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com In this episode of the Startup CPG podcast with Daniel Scharff featuring Emily Griffith, founder of Lil Bucks, and Luke Peterson from A-Frame Farm, delve into their mission to make America fall in love with buckwheat and improve diets and soil health. Discover the wonders of regenerative organic certified buckwheat products and the pr...
2023-12-1953 minThe Startup CPG Podcast#118 From Bicycle Beginnings to Global Recognitions with Chlorophyll Water Founder, Matt LevineThis episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgIn this episode of the Startup CPG podcast with Daniel Scharff featuring Matt Levine, the founder of Chlorophyll Water, he recounts the journey of transforming a unique product idea into a major success. Matt discusses the genesis of Chlorophyll Water, emphasizing the importance of proactivity and relationship-building in a competitive market. The entrepreneur's scrappy approach to brand growth, centered on profitability and effective marketing through platforms like LinkedIn and...
2023-12-1249 minThe Startup CPG Podcast#117 Rebranding, Fundraising, and the Success Behind Launching Myles Comfort Foods at Target with Myles PowellThis episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Myles Powell, the founder of Myles Comfort Food. Myles Comfort Foods is a clean, premium comfort food brand elevating the landscape of frozen foods through the marriage of quality and clean convenience that the modern day consumer is seeking in grocery. Join us as we dive into Myles' inspiring journey, exploring t...
2023-12-0540 min