Shows
Spa Marketing Made Easy PodcastAI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal ClientsAI is transforming how spa owners market, hire, and lead—and the shift is happening fast. In this episode, Daniela reveals how to actually use ChatGPT to grow your spa by getting ultra-clear on your Ideal Client Avatar. Discover how spa CEOs can use simple prompts to attract aligned, rebooking clients, save time on marketing, and reduce burnout—all while building a boutique brand that feels authentic and sustainable. Whether you’re just dabbling in AI or ready to go all-in, this episode will help you train ChatGPT to become your secret marketing assistant (with soul...2025-07-2820 min
Spa Marketing Made Easy Podcast$30K Months from Memberships? The Spa Revenue Strategy You’re Not Using (Yet)What if you could start every month knowing your spa’s core expenses were already covered? In this episode, we dive into the power of spa memberships—not just as a revenue stream, but as a business-transforming foundation. You’ll learn how even just 50–100 members can generate $10K+ in recurring monthly revenue, reduce your stress, improve client retention, and position you as a Spa CEO. Whether you're solo or scaling a team, memberships are the bridge between burnout and balance. What you’ll learn during this episode: The difference between monthly, annual, an...2025-07-2123 min
Spa Marketing Made Easy PodcastThe Retail Reversal: A Smart Way to Boost Spa RevenueLooking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail. In this episode, we dive deep into the Retail Reversal strategy: we reward retail purchases with complimentary services - driving loyalty, boosting results, and maximizing revenue. And the great thing? It will cost you about the same as offering 10% off products. Yep, you heard that right. We cover why retail is essential (when clients buy 3+ products, they’re 90% more likely to rebook!), how to systemize ordering and product rep relationships, and how to run a promotion that...2025-07-1418 min
Spa Marketing Made Easy PodcastStill on Track? How to Use a Mid‑Year Review to Save Your Spa’s 2025 GoalsHalfway through 2025 - and halfway to your goals. This episode uncovers a powerful Mid‑Year Spa CEO Review process designed to help you reflect, reset, and reclaim momentum for the rest of the year. We walk through 5 critical steps to assess your business - check key metrics, align your goals, and reclaim dedicated CEO time - plus a downloadable worksheet to guide your decisions. What you’ll learn during this episode: How to pause and assess your top 3 goals from January The metrics every spa CEO should review How to debr...2025-07-0723 min
Spa Marketing Made Easy PodcastLegal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney WalkerIf medically assisted weight loss is part of your revenue stream, this episode is non-negotiable. I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current chaos around GLP-1s—semaglutide, tirzepatide, and the like. From cease and desist letters to compounding confusion to trademark traps, Courtney breaks down what’s really going on and how you can move forward with confidence. Whether you’re all-in on weight loss programs or just exploring, you need to know your legal and operational options. What you’ll learn during this episode...2025-06-3050 min
Spa Marketing Made Easy PodcastMarketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?Ads are always changing—but your budgeting system shouldn’t. In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages: Maintenance: Hold steady & replace lost clients Growth: Scale month-over-month Hyper Growth: Seize big promotional moments like Black Friday Learn the exact percentage of revenue you should allocate in each stage, plus how to measure ad performance vs. SEO or referrals—so your marketin...2025-06-2325 min
Spa Marketing Made Easy PodcastBuilding a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s StoryCandice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team. In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align. Whether you’re still...2025-06-1630 min
Spa Marketing Made Easy PodcastWhat If Failure Isn’t the End - But the Beginning?Failure. It’s one of the scariest words for entrepreneurs - but what if we’ve been thinking about it all wrong? In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about a birthday weekend, a sourdough flop, and the unexpected business wisdom that came from both. If you’ve ever launched something that didn’t land, hired the wrong person, or felt the sting of putting your heart into your spa only to feel disappointed by the outcome - this episode is for you. You’ll walk away with a powerful...2025-06-0911 min
Spa Marketing Made Easy PodcastGetting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEOIf you’re a spa owner stuck in the treatment room, fully booked, and running on fumes—you’re not alone. But if your goal is to build a spa business that’s scalable, sustainable, and doesn’t rely on you doing every treatment, this episode is for you. In this solo episode of Spa Marketing Made Easy, I’m walking you through the step-by-step CEO shift—from being the overworked solo provider to becoming the visionary leader of your company. With over 1,600 spa professionals supported through our programs, we’ve identified three categories spa owners fall into...2025-06-0215 min
Spa Marketing Made Easy PodcastFrom Blow Dry Bar to Beauty Empire: Fatima Rosa’s Journey of Grit, Grace, and GrowthIn this inspiring episode of Spa Marketing Made Easy, Daniela sits down with serial entrepreneur and spa visionary Fatima Rosa to explore her incredible journey from launching Florida’s first blow dry bar to building a multi-location beauty brand and co-founding a clean skincare line, 100and1 Cosmetics. Fatima shares the highs and lows of entrepreneurship—from navigating complex build-outs and regulatory hurdles to embracing her identity as a CEO and visionary. She also delves into the power of persistence, the importance of genuine relationships, and how mindset and grit have been pivotal to her success. What...2025-05-2634 min
Spa Marketing Made Easy PodcastCompliance + Scope of Practice: What Spa Owners Need to Know in 2025Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they’re critical to your long-term success and sustainability as a spa CEO. In this essential episode of Spa Marketing Made Easy, I’m joined by Paulina from Spakinect, a leading expert in med spa compliance and legislation, to break down the most important legal shifts happening in our industry right now—and what you need to do to stay protected. From new state-specific regulations to the importance of good faith exams, we cover everything you didn’t learn in esthetics...2025-05-1930 min
Spa Marketing Made Easy PodcastWhy LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That ScaleYou might be on Instagram every day—but is that really where your best business partnerships are? In this episode of Spa Marketing Made Easy, I’m diving into a platform that spa owners often overlook—LinkedIn. And trust me, if you want to build real, strategic, and scalable partnerships that help you grow your spa beyond client-by-client bookings, this platform is non-negotiable. LinkedIn isn’t just for job hunters—it’s where the decision-makers are. It’s where CEOs are having real conversations, building collaborations, and expanding their influence. If you’re ready to get out from beh...2025-05-1208 min
Spa Marketing Made Easy PodcastReplay: How to Build Rich Relationships with Selena SooA rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you. These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward. On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. 2025-05-0523 min
Spa Marketing Made Easy PodcastNew Clients Are Not Always the Answer: How to Grow with Retention + RelationshipsAre new clients really the answer to your growth challenges? 🧐 In this special episode of Spa Marketing Made Easy, I’m switching seats! I’m the guest on the Marketing 100 podcast powered by Mangomint, chatting with hosts John and Kayle about why new client acquisition isn’t always the solution for your spa—and how focusing on retention, relationship-building, and smart strategy will grow your business faster (and more sustainably) than chasing every new lead. We also talk about real-world marketing, practical tracking strategies you can implement today, and the powerful role your booking software plays in bu...2025-04-2125 min
Spa Marketing Made Easy PodcastWhy You’re Not a Million-Dollar Med Spa Owner – And How to Change ThatThe $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures? In this solo episode of Spa Marketing Made Easy, I’m diving into the six most common reasons spa owners don’t scale to a million-dollar business—and how to fix them. From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth. What you...2025-04-0723 min
Spa Marketing Made Easy Podcast6 Myths Holding Back Spa CEOs … Bust Them for Explosive GrowthDo you believe you don’t have time to network or that relationship marketing just isn’t for you? If so, you’re not alone—and you might be holding back your spa’s true growth potential. In this episode of Spa Marketing Made Easy, we’re busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting your visibility, customer loyalty, and overall growth. From strategic partnerships to authentic community engagement, I’m sharing actionable strategies that will help you shift your perspective, build meaningful connections, and unlock new opportunities...2025-03-3126 min
Spa Marketing Made Easy Podcast10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise)When business slows or budgets tighten, giving a raise might not be feasible—but that doesn’t mean you can’t show your team how much they matter. In this episode of Spa Marketing Made Easy, I’m sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren’t an option. As Spa CEOs, our job is to lead from the heart while keeping our business financially strong. From creating a culture of appreciation to offering flexible scheduling and professional development opportunities, this episode is packed with ideas that foster loyalty, b...2025-03-2424 min
PracticeCareDaniela Woerner on Making The Practice Manager Role Work For YouOne of the more pivotal roles in any practice is the practice manager, whose role looks very different everywhere you go. Are you setting up that role for success, both for you and the practice manager? My guest today consults with medical practices. She finds herself working on this question a lot and shares her ideas with us. Daniela Woerner is the Founder and CEO of Addo Aesthetics and the host of the Top 14 podcast, Spa Marketing Made Easy. She is an aesthetician who has worked as a spa director as well as consulted with the top s...2025-03-1136 min
Spa Marketing Made Easy PodcastHow to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa BusinessWhat if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve. In this Spa Marketing Made Easy episode, I’m pulling back the curtain on how we’re using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real hum...2025-03-1024 min
Spa Marketing Made Easy PodcastTeam Building: From Chaotic to ConfidentAre you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team? Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It’s all about having a clear pat...2024-11-2519 min
Spa Marketing Made Easy PodcastAuthenticity and Spa Social Media Success with Dr. Sheila Barbarino, MDSocial media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals. That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach...2024-11-1850 min
Spa Marketing Made Easy PodcastUsing Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreAppCould you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes! Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential c...2024-11-1130 min
Spa Marketing Made Easy PodcastGearing Up for Gift Card Sales in DecemberThe holiday season is upon us, and you know what that means…holiday sales! And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards. However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management. In this episode, I’m covering my top tips for getting geared up to make major...2024-11-0420 min
Spa Marketing Made Easy Podcast6 Productivity Tips for Aesthetic ProfessionalsI talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure...2024-10-2822 min
Spa Marketing Made Easy Podcast5 Ways to Sell More Retail with Daniela & Sara of Team AddoBeyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client re...2024-10-2127 min
Spa Marketing Made Easy PodcastWhy Planning is the Most Important Factor of Future SuccessAs we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfi...2024-10-1413 min
Spa Marketing Made Easy PodcastNew Website Reveal: What’s coming up for Addo Aesthetics?Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast! In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website! Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what...2024-10-1120 min
Spa Marketing Made Easy PodcastReframe: Turning Obstacles into OpportunitiesYour dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success. I know this year has...2024-10-0718 min
Spa Marketing Made Easy PodcastCreating Spa Profit & Flow with Daniel Lang, CEO of MangomintWe're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Management. Over the past couple of years, we've had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution. From their humble beginnings to now creating some of the most advanced software for salons and spas, it's been an inspiring journey. Join us as we delve into Mangomint's latest feature, t...2024-09-3030 min
Spa Marketing Made Easy PodcastShifting from Solo to Storefront with Daniela & Sara of Team AddoMany aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know. Joining me on the...2024-09-2328 min
Spa Marketing Made Easy PodcastTaking Vacation to Reflect as a Spa CEO“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work. Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose. If you’re not at that pla...2024-09-1613 min
Spa Marketing Made Easy PodcastStrategic Partnerships for Spa - Don’t Put All Your Eggs in One BasketAs a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy. That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them. 2024-09-0929 min
Spa Marketing Made Easy Podcast6 Key Areas of Ownership for Your Spa Manager2024-09-0220 min
Spa Marketing Made Easy PodcastLaunching Your Spa’s Shopify Store with Ryan Files of High Level MarketingRetail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level...2024-08-2631 min
Spa Marketing Made Easy PodcastManaging Your Spa’s Cash Flow with YNAB with Nicole CooleyYour sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your...2024-08-1932 min
Spa Marketing Made Easy Podcast5 Money Mistakes Spa Owners Make On Their Journey to a MillionThe magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!). However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren’t complicated...2024-08-1229 min
Spa Marketing Made Easy PodcastStrategically Lowering Your Spa’s Expenses with Nicole Cooley“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting." That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment. ...2024-08-0519 min
Spa Marketing Made Easy PodcastDiscussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. - National Master Trainer and Sales Manager for DermaConceptsWhile I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line. I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show. Toni Lee has over 30 years in the be...2024-07-2931 min
Spa Marketing Made Easy PodcastDeveloping Your Sales Mindset with Eugene VassilasSales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through. I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales...2024-07-2250 min
Spa Marketing Made Easy PodcastDiscovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn LuongoWe love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™. Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn...2024-07-1518 min
Spa Marketing Made Easy Podcast3 Ways to Increase Your Revenue Per Hour Per RoomTracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode. In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability. Tune in as I walk you...2024-07-0835 min
Spa Marketing Made Easy Podcast4 Steps to Retire Out of the Treatment RoomYou’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business. In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building...2024-07-0140 min
Spa Marketing Made Easy PodcastSuccessfully Launching a New Service with Ryan Files of High Level MarketingWhen introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success. Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual pr...2024-06-2426 min
Spa Marketing Made Easy PodcastSpa Sales Funnels 101You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas. In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and...2024-06-1720 min
Spa Marketing Made Easy PodcastUnderstanding and Increasing Your Spa's Client RetentionWhen we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profi...2024-06-1012 min
Spa Marketing Made Easy PodcastIs a Spa Membership The Right Strategy For Your Business?Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring...2024-06-0352 min
Spa Marketing Made Easy PodcastA Conversation With Misty GilletteIn this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience. We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience...2024-05-2732 min
Spa Marketing Made Easy PodcastHappy Birthday, Daniela!Daniela’s turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades: 20s = Discovery 30s = Babies 40s = Refinement + Simplification Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode. In honor of her 43rd birthday, she’s running a limited time offer where yo...2024-05-2008 min
Spa Marketing Made Easy PodcastEmployee Breakeven CalculatorIn this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape. Focusing on these aspects of your business can reduce stress, increase profitability, and massively...2024-05-1314 min
Spa Marketing Made Easy Podcast10k Challenge for youIn this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability. I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. Learn the importance of having a sp...2024-05-0617 min
Spa Marketing Made Easy Podcast3-Step Process When in Entrepreneurial DownIn this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for...2024-04-2924 min
Spa Marketing Made Easy PodcastHow to use Monday.com in Your SpaIn this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly...2024-04-2221 min
Spa Marketing Made Easy PodcastSedona Spa CEO Intensive DebriefIn this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event. Day one began with a powerful 6-mile hike to a vortex, a high-energy area...2024-04-1529 min
Spa Marketing Made Easy PodcastHow to Fire a Bad ClientToday, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale. Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?2024-04-0811 min
Spa Marketing Made Easy PodcastSMME #374 Passing on the Kindness: Debbie Lee's Legacy of Love and Service in Honor of Her SonIn today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for. 2024-04-0129 min
Spa Marketing Made Easy PodcastHow Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are...2024-03-2528 min
Spa Marketing Made Easy PodcastUp Your Game with Google Business Profile in 2024 with Ryan Files of High Level MarketingHey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa...2024-03-1840 min
Spa Marketing Made Easy PodcastThe Legalities of Aesthetics - A Deep Dive with Mandie GossertCreating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience. Together, we explore the evolving landscape of sta...2024-03-1122 min
Spa Marketing Made Easy PodcastDaniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification EventIf you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers. In today’s epis...2024-03-0416 min
Spa Marketing Made Easy PodcastKey Takeaways from Echelon Front’s Muster Conference with Daniela + KyleTo truly practice what I preach, leadership development is constantly in my routine. With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs… but boy was I blown away! After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin. So my husband Kyle and I signed up...2024-02-2621 min
Spa Marketing Made Easy PodcastWATCH: What Does PDO Max AfterGlo™ Do For The Skin?We know the bread and butter of the spa industry are great before + after photos. So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™. Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business. In this episode, we discuss: A...2024-02-1924 min
Spa Marketing Made Easy PodcastThe Spa CEO Journey: What’s The Next Right Step For You?If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. If you find yourself trying to figure out a way to increase your monthly revenue numb...2024-02-1221 min
Spa Marketing Made Easy Podcast3 Ecom Strategies You Need in 2024 from Gamal CodnerAre you ready for another source of revenue stream for your spa in 2024? We live in a world that prioritizes ease and convenience. The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. Put on your headphones because today we’re covering all things to know about ecommerce in 2024. Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders ge...2024-02-0530 min
Spa Marketing Made Easy PodcastWATCH: Emage Medical® Image Pro® SUNLITE WalkthroughIf you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer. For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device. If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthe...2024-01-2927 min
Spa Marketing Made Easy PodcastMoney Mindset + Management with Daniela + Nicole“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer. Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?” My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley! Returnin...2024-01-2225 min
Spa Marketing Made Easy Podcast$46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month. In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. Here to spill the details on her goal crushing promotion and share her top takeaways i...2024-01-1523 min
Spa Marketing Made Easy PodcastBuilding a Winning Paid Ads Strategy with Tara ZirkerIf you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. I’ve been in your shoes. What is Meta? How do I know which ad campaign objective to select? Should I use an image or a video? This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy. I want to help you take the guesswork o...2024-01-0850 min
Spa Marketing Made Easy PodcastSetting Intentions: Daniela’s 2024 Words of the YearOne of my favorite practices every January is to set my intention for the year. The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year. For 2024, I decided to switch it up a bit. After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first. Tune i...2024-01-0108 min
Spa Marketing Made Easy Podcast3 Keys for Building a High Performing TeamOperating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner. I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO. Developing a team has changed my life for the better. In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performi...2023-12-2521 min
Spa Marketing Made Easy PodcastFranchising Your Spa with Founder of VIO Med Spa, Joe StanoszekLongtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. There are currently 37 franchises of VIO Med Spa and counting! Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today. In this epi...2023-12-1838 min
Spa Marketing Made Easy PodcastRediscovering Her Entrepreneurial Calling with Shirin ZakerionYou’ll often hear me talk about how entrepreneurship is like riding a rollercoaster. Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age. As she pursued a career in the hair industry, she found herself thrust into the wo...2023-12-1137 min
Spa Marketing Made Easy PodcastSharing Event Strategies that Resulted in $225K with Samantha SurmanWhen you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!” Today’s episode of Spa Marketing Made Easy is doing just that. Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events. After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Co...2023-12-0432 min
Spa Marketing Made Easy PodcastEmbracing the Serial Entrepreneur Title with Charlie CarterThe greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur. Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. If you can relate to Charlie’s feelings of always wanting to take on the next big challen...2023-11-2731 min
Spa Marketing Made Easy PodcastAnnouncing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of AestheticsWhat you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030. In addition to military spouses and veterans, Addo Welln...2023-11-2014 min
Spa Marketing Made Easy PodcastDetermining + Increasing Your Lifetime Customer Value with Scott Bell of High Level MarketingGetting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value. Here to break it down with me is Scott Bell, the Chief Executive Offi...2023-11-1327 min
Spa Marketing Made Easy PodcastReplay Part 4 - Next Level Growth - Make Room for MagicDid you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 4 of our Planning Process, you’ll learn: Why we always need to leave space for the unexpected and the relationships or opportunities that come up that are sim...2023-11-0808 min
Spa Marketing Made Easy PodcastReplay Part 3 - Next Level Growth - Write It OutDid you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 3 of our Planning Process, you’ll learn: What you need in your 2024 marketing plan and how to craft it to align with your life and business goals a...2023-11-0839 min
Spa Marketing Made Easy PodcastReplay Part 2 - Next Level Growth - Making Money Efficiently With the Time You HaveDid you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 2 of our Planning Process, you’ll learn: Understanding your numbers and knowing how payroll factors into your time and how much time you have to make that am...2023-11-0854 min
Spa Marketing Made Easy PodcastReplay Part 1 - Next Level Growth - Calendar Audit Deep DiveDid you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all four episodes breaking down our 4-Step Planning Process to catapult your life and business to your next level of success in 2024. In Part 1 of our Planning Process, you’ll learn: How to perform a calendar audit to see where you’re spending your time and how to manage your time and...2023-11-081h 01
Spa Marketing Made Easy PodcastReleasing Guilt Over Time Spent and How We Plan for SuccessAmbitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in. Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well. No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk thro...2023-10-3012 min
Spa Marketing Made Easy PodcastFrom Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie BrewerA sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age. Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids wer...2023-10-2333 min
Spa Marketing Made Easy PodcastWhat Does a Spa Manager Do?Is your spa’s revenue stuck at the $28-30K per month mark? Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team. Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yoursel...2023-10-1613 min
Spa Marketing Made Easy PodcastPreparing Your Spa to Sell with Ben Hernandez of Skytale GroupIf you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater. Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of t...2023-10-0931 min
Spa Marketing Made Easy PodcastCrafting a New Glow with Giovanna of PDO MaxThis may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share! And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show. In January 2020, PDO Max became one of a few companies who had a fully...2023-10-0239 min
Spa Marketing Made Easy PodcastMaking Ecommerce Your Spa's Profit MachineNow that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan? If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit...2023-09-2514 min
Spa Marketing Made Easy PodcastProfitably Paying Your TeamPaying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (Link to this video in the full show n...2023-09-1821 min
Spa Marketing Made Easy PodcastPartnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer AestheticsOne of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele. Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a...2023-09-1138 min
Spa Marketing Made Easy PodcastA Recap of the Spa Business Boost Maui Fundraiser EventDid you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action. In this episode, we discuss: How the Spa Business Boost Event came together and what we were ab...2023-09-0416 min
She Believed She Could™ PodcastHow To Turn Obstacles Into Opportunities With Daniela WoernerDaniela Woerner is a spa marketing and retail sales strategist that teaches spa industry professionals how to create time freedom and financial freedom through running a systems based business. She is also the host of the iTunes top 50 podcast, Spa Marketing Made Easy. In the 17 years she has spent in the industry, she has worked with some of the top dermatologists in the field; consulted with global physician-dispensed skincare brands; contributed her expertise to the branding and positioning of major product launches; spoken to and trained hundreds of spa employees on retail sales and developed educational training pro...2023-02-0720 min
I Heart My Life ShowSystems, Service (and Skin Care!) with Daniela WoernerDo you dread looking in the mirror knowing a drained complexion will stare back at you? Don’t you want to find the perfect recipe to get that glowing, youthful complexion we see sweeping social media? Turns out you don’t need an extensive twelve step routine or the most popular face mask on the market. All you need is a little faith, lots of genuine support, and good ole’ fashioned science! For all the ladies out there passionate about the beauty industry and how to best take care of ourselves, you might wanna sit down for this o...2022-06-2146 minI Heart My Life ShowSystems, Service (and Skin Care!) with Daniela WoernerDo you dread looking in the mirror knowing a drained complexion will stare back at you? Don’t you want to find the perfect recipe to get that glowing, youthful complexion we see sweeping social media? Turns out you don’t need an extensive twelve step routine or the most popular face mask on the market. All you need is a little faith, lots of genuine support, and good ole’ fashioned science! For all the ladies out there passionate about the beauty industry and how to best take care of ourselves, you might wanna sit down for this o...2022-06-2146 min
The Brave Table with Dr. Neeta Bhushan29. How To Take Life One Day at a Time and Radical Presence Through Divorce, Grief, & Motherhood with Daniela WoernerThanks for tuning into another episode of The Brave Table with today’s guest, Daniela Woerner. Daniela is the CEO of Addo Aesthetics, where she coaches spa owners and aestheticians on marketing tactics and retail sales strategy. She’s also the host of the Spa Marketing Made Easy podcast, a mama of 2, and a military wife to her husband, Kyle. In this conversation, Daniela bravely cracks open her heart to share the story of losing her dad suddenly, starting fresh in Hawaii, meeting her first husband, going through a divorce, and how she found love once a...2022-05-0848 min
So Worth ItEpisode 19. What It Takes To Be a Leader Others Want To Follow with guest Daniela WoernerThey say it's possible to build a business around your life and family instead of the other way around. But how? In this episode, my guest, Daniela Woerner, shares how she has done exactly that and how you can, too!Send me a message!This summer -- when you join First Class Ads your first month is 100% done-for-you!Strategy, tech, pixel, testing... we do all of it for you.This special offer is only available when you sign up in June or July. DM me on instagram or email me a...2022-04-2147 min
The Entrepreneur Evolution103. Episode #52: Addo Aesthetics with Daniela WoernerIn this week’s episode we interview Daniela Woerner, a spa marketing & retail sales strategist aimed at aestheticians, and owner of Addo Aesthetics. Daniela is a licensed Aesthetician who combined her passion for aesthetics with her business administration degree to help spas and aestheticians with strategy, marketing, and strategic development for scalable and successful businesses. Daniela’s story began upon the realization that as a military spouse who moves regularly, she needed to find a passion that would allow her to continue her work despite moves. And so her entrepreneurial attitude created a consulting business, working with worldwide skincare bran...2021-07-0618 min
Faith Forward Online Business With Sara Anna PowersEp. 107 - How to Run a Half-Million Dollar Business in 15 Hours a Week (with Daniela Woerner)Let me ask you a quick question: What if you could work just 3 hours a day for 5 days a week… and still smash all of your business goals? Would that be something you’d want to learn how to do? Well, some great news is coming your way, because my guest on this episode of the Faith Forward Online Business Podcast is opening up about exactly how she put in the work to build her 6-figure business to the point where she can now work just 15 hours a week! Daniela Woerner is an international spa consu...2020-09-2449 min
The Fast-Track Coach with Terra Bohlmann#8 Secrets To Run Your Business Easier with Daniela WoernerEpisode 8 is all about sharing the secrets to run your business easier. Terra Bohlmann interviews Daniela Woerner, founder and CEO of Addo Aesthetics. Learn the systems and people to put into place so that you aren’t working so hard in your business. Both Terra and Daniela share the inside scoop from getting support from their husbands to delegating the right tasks in your business. Let’s scale your business today!www.TerraBohlmann.com/consult2020-01-2151 min
The Sugar ShowDon't Be Afraid of Your Biz Numbers! Make This Your Sweetest Year Yet! with Daniela WoernerSend us a textShannon and Daniela have the most real heart to heart conversations and this one doesn't disappoint! We get down to talking about why people don't talk about money, and why they absolutely should when it comes to their success in business. Daniela is all about systems and having a plan in place...this episode will dive deep and help sugar professionals learn to not be afraid of their business numbers, but rather embrace them so they can grow.Daniela's zone of genius is numbers and strategy. She loves to help take the...2020-01-1241 min