Shows
Spa Marketing Made Easy PodcastSMME #468 From Burnout to Balance: Building a Seven Figure Spa Without Losing YourselfWhat does it really take to build a seven figure spa without sacrificing your sanity, your family time, or your joy for the business? In this powerful episode of Spa Marketing Made Easy, Daniela sits down with Fola, founder of Gizel Atlanta, who scaled her med spa to seven figures in just three and a half years. But this isn't just another revenue story. This is about the internal journey from hustling harder to leading smarter, from proving yourself to giving yourself grace, and from equating your worth with your revenue to defining success as freedom.
2026-01-2629 min
Spa Marketing Made Easy PodcastSMME #467 Why Winging It Is Costing You Growth (And What To Do Instead)Still winging your spa marketing? Creating promotions five days before they launch? Handling everything yourself because "it's easier than explaining it"? That approach might have gotten you to six figures, but it's the exact reason you're stuck there. In this episode, Daniela breaks down the real cost of winging it in your spa business and reveals exactly what strategic, systems-based businesses do differently. From last-minute marketing that leaves money on the table to systems living exclusively in your head, you'll discover where the gaps are and how to fix them. Whether you're doing $20K or $40...
2026-01-1932 min
Spa Marketing Made Easy PodcastSMME #466 From Solo Esthetician to Spa CEO: How to Build a Team That Runs Without YouCan you really step out of the treatment room, go back to school, AND keep your spa thriving? In this inspiring episode, Daniela sits down with Susan, a spa owner who did exactly that. After 13 years in esthetics and 7 years building her own practice, Susan shares her journey from solo esthetician in a 250 square foot suite to leading a multi-provider spa while pursuing her nursing degree. You'll hear the real story of navigating her first hire before maternity leave, learning from team turnover, building systems that actually work, and making the strategic decision to step back from...
2026-01-1222 min
Spa Marketing Made Easy PodcastSMME #465 Open to Growth: Why Comfort Zones Are Killing Your Spa Business in 2026What if the only thing standing between you and your next level of success is your willingness to be uncomfortable? In this powerful episode to kick off 2026, Daniela pulls back the curtain on her personal growth journey and shares why she's committing to a year of being "open" to opportunities that genuinely scare her. From speaking at a 500-person conference in Vegas to hosting intimate CEO intensives to manning a booth at the massive Javits Center trade show in New York, she's doing things that push every single one of her "I'd rather not" buttons. ...
2026-01-0524 min
Spa Marketing Made Easy PodcastSMME #464 Stop, Start, Continue: The CEO Planning Exercise That Will Transform Your Spa in 2026Ready to take your spa to the next level in 2026? This episode breaks down Daniela's favorite strategic planning exercise: the Stop, Start, Continue framework. This isn't about adding more to your already full plate. It's about strategic subtraction, intentional addition, and amplifying what's already working. Whether you're in the treatment room a few times a week or ready to fully step into your CEO role, this framework will help you make the decisions that move you closer to seven figures. In this episode, we discuss: The four things holding you...
2025-12-2934 min
Spa Marketing Made Easy PodcastSMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually WorksWhat does a former military and law enforcement professional know about building a successful spa team? Everything. In this special episode, Daniela introduces Ashley, Addo's newest coaching team member, whose unique background in military leadership and law enforcement has translated into exceptional team building and spa management skills. From putting mud on her skin as a child to leading a thriving spa with a team that's been together for years, Ashley's journey is both unconventional and incredibly insightful. If you've ever struggled with hiring the wrong people, felt stuck because you ca...
2025-12-2231 min
Spa Marketing Made Easy PodcastSMME #462 How to Do Social Media for Your Spa (Even When You Hate It)Feeling overwhelmed by social media? You're not alone. In this episode, Daniela breaks down exactly how to create a sustainable social media strategy that doesn't require you to be glued to your phone or film content daily. Whether you're drowning in daily tasks or ready to scale strategically, you'll discover how to build an editorial calendar with evergreen content that works for you while you focus on being a Spa CEO. In this episode, we discuss: • The exact four content categories that keep your feed balanced and engaging • H...
2025-12-2240 min
Spa Marketing Made Easy PodcastSMME #461 Open and Resilient: How Two Words Can Transform Your 2026 Spa BusinessWhat if your entire year could be guided by just one word? In this episode, Daniela sits down with Addo Coach, Sara Sykes-Moore to explore how choosing a word of the year can anchor your mindset, decision-making, and business strategy. From navigating AI adoption to handling unexpected challenges (yes, including a deer running through your house), this conversation reveals why openness and resiliency are the two superpowers every spa CEO needs in 2026. Whether you're rebuilding systems, testing new strategies, or simply trying to find clarity in the chaos, this episode will help you identify the...
2025-12-0821 min
Spa Marketing Made Easy PodcastSMME #460 Why and How to Raise Your Spa Prices in January (Without Losing Everyone)Is the thought of raising your prices making you anxious? You're not alone, but here's the truth: if you're not increasing prices annually, you're slowly putting yourself out of business. In this episode, Daniela tackles one of the most uncomfortable but essential aspects of running a sustainable spa business: strategic price increases. Whether you're keeping pace with inflation or making a bigger jump to get your pricing where it needs to be, this episode walks you through exactly how to do it with confidence and clarity. In this episode, we discuss: Why annual pr...
2025-11-2436 min
Spa Marketing Made Easy PodcastSMME #456 Marketing Month Part 4: AI in Your Spa: Reclaiming Time to Build Real Community ConnectionsAre you using AI to replace human connection, or to create more of it? In this episode, Daniela and Lucy dive into how AI tools are transforming spa marketing by handling the repetitive tasks that drain your time, freeing you to do what matters most: build genuine relationships in your local community. You'll discover why the next five years will demand deeper local connections, how to become "the mayor of your town," and practical strategies for transforming content across platforms in minutes instead of hours. Whether you're drowning in content creation or struggling to find...
2025-11-2411 min
Spa Marketing Made Easy PodcastSMME #459 Your Q4 CEO Checklist: 7 Must-Do Tasks Before December 31Q4 isn't just about hitting revenue goals. It's about setting yourself up for sustainable success in the new year. In this episode, Daniela walks you through the seven essential CEO tasks every spa owner needs to complete before December 31. From team performance reviews to financial planning, product pricing strategy to systems audits, this tactical checklist will help you close out the year with clarity and step into the new year with confidence. What you'll learn during this episode: • How to conduct strategic team performance reviews in October (and why doing...
2025-11-1831 min
Spa Marketing Made Easy PodcastSMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®What does it take to pivot from a $25 million clothing empire to launching a facial bar franchise during a global pandemic? In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with Michele, founder of Face Foundrié®, to explore her remarkable entrepreneurial journey from fashion retail to facial bars. Michele shares the raw truth about selling her nine-location clothing chain and then five minutes later, launching Face Foundrié®. This was just months before COVID hit, and she built a franchise model that sold out Minnesota in 30 days. This conversation goes deep into the realities of fran...
2025-11-1026 min
Spa Marketing Made Easy PodcastSMME #457 Booked and Thankful: How Spas Turn Gratitude Into a Referral EngineWhat if gratitude could become your most powerful growth strategy this November? In this episode, Daniela reveals how to transform authentic client appreciation into a systematic referral engine that drives sustainable revenue growth without feeling salesy or transactional. You'll learn how to combine strategic gratitude campaigns with a scalable referral system that your entire team can execute. Whether you're feeling stuck at a revenue plateau or ready to break through to seven figures, this three-phase framework will show you exactly how to turn thanksgiving into bookings, referrals, and long-term client value. Spa CEOs will discover...
2025-11-0343 min
Spa Marketing Made Easy PodcastSMME #455 Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy)Remember when blogging felt like midnight writing sessions and endless editing? It's back, but this time it's different. In this Marketing Month episode, Daniela and Lucy dive into why consistent blogging has become one of the most powerful SEO tools for spa businesses in 2025. With AI making content creation faster than ever, strategic blog posts help you build authority with search engines, attract your ideal clients, and establish your spa as the go-to expert in your market. If you're ready to dominate local search, this episode gives you the practical strategy to make blogging work...
2025-10-2016 min
Spa Marketing Made Easy PodcastMarketing Month Part 2: Using AI to Solve Real Marketing Problems (Not Just Add More Tools)Still chasing the latest AI tool without knowing what problem it solves? In this episode, Daniela and Lucy shift the conversation from tool obsession to strategic problem solving. You'll discover how to track your lead sources, calculate your true client acquisition costs, and use AI to strengthen your marketing foundation. If you're ready to scale with data, this episode walks you through a quick way to understand where your clients come from, what it costs to acquire them, and how to optimize your efforts with AI. In this episode, we discuss: How to...
2025-10-1318 min
Spa Marketing Made Easy PodcastMarketing Month Part 1: The Foundation Documents Every Spa CEO Needs for AI SuccessReady to create marketing that sounds authentically you and speaks directly to your ideal clients? In this first episode of our special Marketing Month series, Daniela and Lucy dive into the two critical foundation documents that separate generic content from messaging that converts browsers into bookers. Whether you're using AI tools or creating content manually, your Company Bio and Ideal Client Avatar documents are non-negotiable for spa CEOs who want marketing that actually works. After a year of testing AI tools and adapting marketing systems, we're sharing exactly what moves the needle in 2025. In this...
2025-10-0620 min
Spa Marketing Made Easy PodcastREPLAY: Next Level Growth - Build Your 2026 Spa Growth Plan in 4 Hours🎧 BONUS EPISODE: Next Level Growth Workshop Replay - Available Through October 5th Only! What happens when hundreds of aesthetic professionals come together for 4 hours of intensive business growth training? Pure magic 💫 and now you can experience it all on this exclusive bonus episode! Join the replay of our epic Next Level Growth workshop where spa owners, aestheticians, and medical professionals from across the US and Canada worked together live to breakthrough their biggest business challenges. ⏰ LISTEN NOW - This replay disappears from the podcast on October 5th! Want the full experienc...
2025-09-304h 08
Spa Marketing Made Easy PodcastFrom Chaos to Clarity: How Spa CEOs Can Reflect, Reset, and Profit Big in Q4 2025As Q3 wraps up and the busy season looms, this episode helps spa owners move with intention—not stress. Join Daniela as she shares her Q3 reflections and lays out practical steps to lean into Q4 with energy, profit, and alignment. Whether you've struggled with burnout, revenue gaps, or just need clarity, this episode gives you the framework to finish 2025 strong—without losing your life outside the spa. What you'll learn during this episode: How to do a powerful Q3 reflection: digging into revenue, memberships, promotions, and expenses Why tracking Client Acqu...
2025-09-2226 min
Spa Marketing Made Easy PodcastShed the Dead: How to Host a Mini Peel Event That Generates $5K–$25K in One DayPeel season is upon us - who's ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a "Shed the Dead" mini peel party - without the stress or event hangover. Learn the difference between a scaled-down mini event and an open house; why this format rewards you and the client on the same day; how to price, market, sell packages, and follow up like a pro; and how one spa generated nearly $50K in a single day. What you'll learn during t...
2025-09-1535 min
Spa Marketing Made Easy PodcastScaling Smarter: How to Equip and Expand Your Spa Without Losing Your SanityIf you're ready to scale your spa - whether that's upgrading equipment in your current location or expanding to multiple sites - this episode is your step-by-step guide to doing it efficiently. I sat down with Kevin Wyler from Medical Spa Supply to unpack the pitfalls of scaling - from inconsistent equipment and clerical chaos to transport logistics and supply chain headaches. He shares how a "McDonald's-style" systems approach can give you freedom, ensure consistency, and save your weekends - and not just your sanity. We also dig into: Who should lead scaling...
2025-09-0830 min
Spa Marketing Made Easy PodcastWhat's Your Exit Strategy? Planning a Profitable Spa Exit, Step by StepHave you ever wondered how you'll step away from your spa - retirement, sale, succession? If the thought makes you freeze, you're not alone. In this episode of Spa Marketing Made Easy, Daniela opens up about the critical importance of planning your exit strategy well before you need it. Discover why putting this off could cost you tens or even hundreds of thousands of dollars—and how even smaller spa owners can walk away with six-figure payouts if they prepare thoughtfully. Whether your business is $50K or $2M, here's your guide to planning your freedom—and building your...
2025-09-0137 min
Spa Marketing Made Easy PodcastSystem to Freedom: 7 Spa Systems Every CEO Needs for Growth & ClarityFeeling stuck in the treatment room? You're not alone—but the solution isn't another hack or trend. It's the systems. In this episode, Daniela unpacks seven core systems every spa owner needs—from client journey to financial management—to move from overwhelm to leadership. Discover how intentional, documented processes give you space, clarity, and the freedom to grow. What you'll learn during this episode: Why systems create freedom, not hustle How to systemize the client journey to deliver a consistent experience Why consultations must be repeatable, not forgettable The...
2025-08-2527 min
Spa Marketing Made Easy PodcastWhen and How to Pay Retail Commission in Your SpaHow do you fairly (and profitably) pay your team retail commissions without chaos? In this episode, Daniela draws from two decades in aesthetics to walk you through the who, how much, when, and why of spa retail commission - not just to boost revenue, but to build trust and client outcomes. Whether you're a spa CEO creating or refining your commission policies, you'll get: Clear roles for front desk vs. provider retail A commission tier framework tied to retail-to-service ratios Onboarding commission policies and credit-time windows Common retail commission...
2025-08-1827 min
Spa Marketing Made Easy PodcastAI Is Coming for Your Spa: How to Stay Visible (and Booked) in the New Era of SearchIf you've noticed your spa website's clicks going down but impressions going up, you're not imagining things—and you're not alone. In this episode, we break down what's happening with Google's new AI Overviews and why SEO is evolving fast. You'll learn how AI is reshaping how clients search, how your spa can stay visible, and how to make AI work for you (not against you). Whether you're doing your own marketing or working with an SEO team, these strategies will help you protect your rankings, build trust, and stay booked—even as AI changes the...
2025-08-1126 min
Spa Marketing Made Easy PodcastRising Costs, Shrinking Margins: Smart Strategies for Spa Owners Navigating InflationInflation is squeezing margins across every corner of the spa industry - from skincare products to payroll. But there's a smarter way forward. In this episode of Spa Marketing Made Easy, Daniela walks you through five proactive strategies to stay profitable, intentional, and allows you to cut costs without cutting the experience: Know your true cost-per-treatment and key KPIs Raise prices confidently without fear Build $10K+/mo in recurring revenue with memberships Streamline operations and get back 20-30% of your time Reduce payroll costs by up to 25% by training...
2025-08-0427 min
Spa Marketing Made Easy PodcastAI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal ClientsAI is transforming how spa owners market, hire, and lead—and the shift is happening fast. In this episode, Daniela reveals how to actually use ChatGPT to grow your spa by getting ultra-clear on your Ideal Client Avatar. Discover how spa CEOs can use simple prompts to attract aligned, rebooking clients, save time on marketing, and reduce burnout—all while building a boutique brand that feels authentic and sustainable. Whether you're just dabbling in AI or ready to go all-in, this episode will help you train ChatGPT to become your secret marketing assistant (with soul).
2025-07-2820 min
Spa Marketing Made Easy Podcast$30K Months from Memberships? The Spa Revenue Strategy You're Not Using (Yet)What if you could start every month knowing your spa's core expenses were already covered? In this episode, we dive into the power of spa memberships—not just as a revenue stream, but as a business-transforming foundation. You'll learn how even just 50–100 members can generate $10K+ in recurring monthly revenue, reduce your stress, improve client retention, and position you as a Spa CEO. Whether you're solo or scaling a team, memberships are the bridge between burnout and balance. What you'll learn during this episode: The difference between monthly, annual, and "bank-style" memb...
2025-07-2123 min
Spa Marketing Made Easy PodcastThe Retail Reversal: A Smart Way to Boost Spa RevenueLooking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail. In this episode, we dive deep into the Retail Reversal strategy: we reward retail purchases with complimentary services - driving loyalty, boosting results, and maximizing revenue. And the great thing? It will cost you about the same as offering 10% off products. Yep, you heard that right. We cover why retail is essential (when clients buy 3+ products, they're 90% more likely to rebook!), how to systemize ordering and product rep relationships, and how to run a promotion that's a...
2025-07-1418 min
Spa Marketing Made Easy PodcastStill on Track? How to Use a Mid‑Year Review to Save Your Spa's 2025 GoalsHalfway through 2025 - and halfway to your goals. This episode uncovers a powerful Mid‑Year Spa CEO Review process designed to help you reflect, reset, and reclaim momentum for the rest of the year. We walk through 5 critical steps to assess your business - check key metrics, align your goals, and reclaim dedicated CEO time - plus a downloadable worksheet to guide your decisions. What you'll learn during this episode: How to pause and assess your top 3 goals from January The metrics every spa CEO should review How to debri...
2025-07-0723 min
Spa Marketing Made Easy PodcastLegal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney WalkerIf medically assisted weight loss is part of your revenue stream, this episode is non-negotiable. I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current chaos around GLP-1s—semaglutide, tirzepatide, and the like. From cease and desist letters to compounding confusion to trademark traps, Courtney breaks down what's really going on and how you can move forward with confidence. Whether you're all-in on weight loss programs or just exploring, you need to know your legal and operational options. What you'll learn during this episode: Wh...
2025-06-3050 min
Spa Marketing Made Easy PodcastMarketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?Ads are always changing—but your budgeting system shouldn't. In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages: Maintenance: Hold steady & replace lost clients Growth: Scale month-over-month Hyper Growth: Seize big promotional moments like Black Friday Learn the exact percentage of revenue you should allocate in each stage, plus how to measure ad performance vs. SEO or referrals—so your marketing dollar...
2025-06-2325 min
Spa Marketing Made Easy PodcastBuilding a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson's StoryCandice Johnson didn't start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team. In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what's possible when faith, leadership, and purpose-driven business align. Whether you're still in th...
2025-06-1630 min
Spa Marketing Made Easy PodcastWhat If Failure Isn't the End - But the Beginning?Failure. It's one of the scariest words for entrepreneurs - but what if we've been thinking about it all wrong? In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about a birthday weekend, a sourdough flop, and the unexpected business wisdom that came from both. If you've ever launched something that didn't land, hired the wrong person, or felt the sting of putting your heart into your spa only to feel disappointed by the outcome - this episode is for you. You'll walk away with a powerful mindset shift and...
2025-06-0911 min
Spa Marketing Made Easy PodcastGetting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEOIf you're a spa owner stuck in the treatment room, fully booked, and running on fumes—you're not alone. But if your goal is to build a spa business that's scalable, sustainable, and doesn't rely on you doing every treatment, this episode is for you. In this solo episode of Spa Marketing Made Easy, I'm walking you through the step-by-step CEO shift—from being the overworked solo provider to becoming the visionary leader of your company. With over 1,600 spa professionals supported through our programs, we've identified three categories spa owners fall into when they're stuck in c...
2025-06-0215 min
Spa Marketing Made Easy PodcastFrom Blow Dry Bar to Beauty Empire: Fatima Rosa's Journey of Grit, Grace, and GrowthIn this inspiring episode of Spa Marketing Made Easy, Daniela sits down with serial entrepreneur and spa visionary Fatima Rosa to explore her incredible journey from launching Florida's first blow dry bar to building a multi-location beauty brand and co-founding a clean skincare line, 100and1 Cosmetics. Fatima shares the highs and lows of entrepreneurship—from navigating complex build-outs and regulatory hurdles to embracing her identity as a CEO and visionary. She also delves into the power of persistence, the importance of genuine relationships, and how mindset and grit have been pivotal to her success. What yo...
2025-05-2634 min
Spa Marketing Made Easy PodcastCompliance + Scope of Practice: What Spa Owners Need to Know in 2025Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they're critical to your long-term success and sustainability as a spa CEO. In this essential episode of Spa Marketing Made Easy, I'm joined by Paulina from Spakinect, a leading expert in med spa compliance and legislation, to break down the most important legal shifts happening in our industry right now—and what you need to do to stay protected. From new state-specific regulations to the importance of good faith exams, we cover everything you didn't learn in esthetics school but abso...
2025-05-1930 min
Spa Marketing Made Easy PodcastWhy LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That ScaleYou might be on Instagram every day—but is that really where your best business partnerships are? In this episode of Spa Marketing Made Easy, I'm diving into a platform that spa owners often overlook—LinkedIn. And trust me, if you want to build real, strategic, and scalable partnerships that help you grow your spa beyond client-by-client bookings, this platform is non-negotiable. LinkedIn isn't just for job hunters—it's where the decision-makers are. It's where CEOs are having real conversations, building collaborations, and expanding their influence. If you're ready to get out from behind your treatm...
2025-05-1208 min
Spa Marketing Made Easy PodcastReplay: How to Build Rich Relationships with Selena SooA rich relationship leaves a lasting impact on your life. It's something that brings abundance to you. These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward. On today's episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. ...
2025-05-0523 min
Spa Marketing Made Easy PodcastNew Clients Are Not Always the Answer: How to Grow with Retention + RelationshipsAre new clients really the answer to your growth challenges? 🧐 In this special episode of Spa Marketing Made Easy, I'm switching seats! I'm the guest on the Marketing 100 podcast powered by Mangomint, chatting with hosts John and Kayle about why new client acquisition isn't always the solution for your spa—and how focusing on retention, relationship-building, and smart strategy will grow your business faster (and more sustainably) than chasing every new lead. We also talk about real-world marketing, practical tracking strategies you can implement today, and the powerful role your booking software plays in building relat...
2025-04-2125 min
Spa Marketing Made Easy PodcastWhy You're Not a Million-Dollar Med Spa Owner – And How to Change ThatThe $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures? In this solo episode of Spa Marketing Made Easy, I'm diving into the six most common reasons spa owners don't scale to a million-dollar business—and how to fix them. From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth. What you'll lear...
2025-04-0723 min
Spa Marketing Made Easy Podcast6 Myths Holding Back Spa CEOs … Bust Them for Explosive GrowthDo you believe you don't have time to network or that relationship marketing just isn't for you? If so, you're not alone—and you might be holding back your spa's true growth potential. In this episode of Spa Marketing Made Easy, we're busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting your visibility, customer loyalty, and overall growth. From strategic partnerships to authentic community engagement, I'm sharing actionable strategies that will help you shift your perspective, build meaningful connections, and unlock new opportunities for long-term success. Wh...
2025-03-3126 min
Spa Marketing Made Easy Podcast10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise)When business slows or budgets tighten, giving a raise might not be feasible—but that doesn't mean you can't show your team how much they matter. In this episode of Spa Marketing Made Easy, I'm sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren't an option. As Spa CEOs, our job is to lead from the heart while keeping our business financially strong. From creating a culture of appreciation to offering flexible scheduling and professional development opportunities, this episode is packed with ideas that foster loyalty, boost morale, and he...
2025-03-2424 min
PracticeCareDaniela Woerner on Making The Practice Manager Role Work For YouOne of the more pivotal roles in any practice is the practice manager, whose role looks very different everywhere you go. Are you setting up that role for success, both for you and the practice manager? My guest today consults with medical practices. She finds herself working on this question a lot and shares her ideas with us. Daniela Woerner is the Founder and CEO of Addo Aesthetics and the host of the Top 14 podcast, Spa Marketing Made Easy. She is an aesthetician who has worked as a spa director as well as consulted with the top s...
2025-03-1136 min
Spa Marketing Made Easy PodcastHow to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa BusinessWhat if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve. In this Spa Marketing Made Easy episode, I'm pulling back the curtain on how we're using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real human-to-human conn...
2025-03-1024 min
Spa Marketing Made Easy PodcastThe Power of Personal Brand Photography with Brianna Shrader of Shy Heart StudiosSocial media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you're the expert to help them achieve their goals. So, how do you do that? One piece of the puzzle is crafting the right visual narrative, which I'm discussing with my guest on this episode, Brianna Shrader. Brianna is...
2024-12-1629 min
Spa Marketing Made Easy PodcastSave Thousands on Your Spa's Credit Card Processing Fees with TippyNo matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode! Together with Tippy sales team manager Marci Zerbe, we're diving into all the details of how the Tippy platform and variety of products allows gratuity-based industries such as spas and salons to save BIG on credit card processing fees (we're talking savings of $20-, $30-, and $40,000 per year) as well as b...
2024-12-0927 min
Spa Marketing Made Easy PodcastLaunching and Selling More Retail Through Events with Emilie of Team AddoWhether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day retail launch. If you've never had the pleasure of being on a coaching call with Emilie or catching one of her live trainings within our Addo programs, let's do a quic...
2024-12-0231 min
Spa Marketing Made Easy PodcastTeam Building: From Chaotic to ConfidentAre you tired of putting out job postings only to get candidates who don't fit the bill for your company's needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team? Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It's all about having a clear pathway and pro...
2024-11-2519 min
Spa Marketing Made Easy PodcastAuthenticity and Spa Social Media Success with Dr. Sheila Barbarino, MDSocial media has always been a hot topic within the Spa Marketing Made Easy community — it's an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals. That's why I couldn't wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a p...
2024-11-1850 min
Spa Marketing Made Easy PodcastUsing Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreAppCould you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes! Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential c...
2024-11-1130 min
Spa Marketing Made Easy PodcastGearing Up for Gift Card Sales in DecemberThe holiday season is upon us, and you know what that means…holiday sales! And I'm not talking about the "savings" type of sales; I'm talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards. However, gift cards aren't as simple of a revenue stream as you might think unless you're prepared in your marketing and cash flow management. In this episode, I'm covering my top tips for getting geared up to make major gift car...
2024-11-0420 min
Spa Marketing Made Easy Podcast6 Productivity Tips for Aesthetic ProfessionalsI talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. Although entrepreneurship isn't about trading time for dollars, the old adage of "time is money" is true – you need to be using your time well to ens...
2024-10-2822 min
Spa Marketing Made Easy Podcast5 Ways to Sell More Retail with Daniela & Sara of Team AddoBeyond the fact that retail revenue can make or break your spa's profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. And, of course, we're never solely focused on the sale; we're approaching these five strategies from a place of sales as service, so don't let the feeling of sales being "slimy" keep you from growing that retail revenue while bolstering your client relationships and th...
2024-10-2127 min
Spa Marketing Made Easy PodcastWhy Planning is the Most Important Factor of Future SuccessAs we turn the corner on Quarter 4, it's time to start thinking about the year ahead, and no, it's not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it's critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. In this episode, we'll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why N...
2024-10-1413 min
Spa Marketing Made Easy PodcastNew Website Reveal: What's coming up for Addo Aesthetics?Year 10 of our business has been packed with exciting moments and achievements! I'm excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast! In this special milestone episode, we're thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website! Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what's in...
2024-10-1120 min
Spa Marketing Made Easy PodcastReframe: Turning Obstacles into OpportunitiesYour dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you'll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success. I know this year has be...
2024-10-0718 min
Spa Marketing Made Easy PodcastCreating Spa Profit & Flow with Daniel Lang, CEO of MangomintWe're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Management. Over the past couple of years, we've had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution. From their humble beginnings to now creating some of the most advanced software for salons and spas, it's been an inspiring journey. Join us as we delve into Mangomint's latest feature, t...
2024-09-3030 min
Spa Marketing Made Easy PodcastShifting from Solo to Storefront with Daniela & Sara of Team AddoMany aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it's all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don't know what you don't know. Joining me on the mic t...
2024-09-2328 min
Spa Marketing Made Easy PodcastTaking Vacation to Reflect as a Spa CEO"Building a business and life you love" has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it's not an attempt to escape the trappings of life and work. Instead, it's an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose. If you're not at that place y...
2024-09-1613 min
Spa Marketing Made Easy PodcastStrategic Partnerships for Spa - Don't Put All Your Eggs in One BasketAs a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today's economy. That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we'll explore what makes for a strong strategic partnership and my top tips for finding and building them. In...
2024-09-0929 min
2024-09-0220 min
Spa Marketing Made Easy PodcastLaunching Your Spa's Shopify Store with Ryan Files of High Level MarketingRetail sales are a big chunk of your spa's revenue, and while you may feel like you're maximizing your sales opportunities in the spa, the truth is, if you don't have an online storefront for your retail, you're leaving a lot of money on the table. Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a...
2024-08-2631 min
Spa Marketing Made Easy PodcastManaging Your Spa's Cash Flow with YNAB with Nicole CooleyYour sales are going great, and you're expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? Whether it's constantly feeling like you're in a state of catch-up with your business finances, or you honestly don't know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is goi...
2024-08-1932 min
Spa Marketing Made Easy Podcast5 Money Mistakes Spa Owners Make On Their Journey to a MillionThe magic "million dollar mark" is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don't achieve, especially women (a statistic we're set out to change among spa owners!). However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren't complicated to fix. B...
2024-08-1229 min
Spa Marketing Made Easy PodcastStrategically Lowering Your Spa's Expenses with Nicole Cooley"It's one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we're scaling back and focusing on not wasting." That's just one of the nuggets you'll glean from this week's episode, which is all about lowering your spa's operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren't bringing you a return on your investment. Joining me on the m...
2024-08-0519 min
Spa Marketing Made Easy PodcastDiscussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. - National Master Trainer and Sales Manager for DermaConceptsWhile I no longer work in the treatment room, I'm an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz's presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line. I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show. Toni Lee has over 30 years in the beauty in...
2024-07-2931 min
Spa Marketing Made Easy PodcastDeveloping Your Sales Mindset with Eugene VassilasSales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you've forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don't need to be something you fear or white-knuckle your way through. I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Tra...
2024-07-2250 min
Spa Marketing Made Easy PodcastDiscovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn LuongoWe love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a "talk shop" style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. In this week's episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max's new skin booster, LúmEnvy™. Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not...
2024-07-1518 min
Spa Marketing Made Easy Podcast3 Ways to Increase Your Revenue Per Hour Per RoomTracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there's one particular KPI that plays a foundational role in your spa's overall success and profitability, which is why I'm giving focus to it in its own podcast episode. In this episode of Spa Marketing Made Easy, we're diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business' profitability. Tune in as I walk you through...
2024-07-0835 min
Spa Marketing Made Easy Podcast4 Steps to Retire Out of the Treatment RoomYou've got happy clients who sing your praises and a business that's flourishing, but you're feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business. In this episode of Spa Marketing Made Easy, I'm walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and...
2024-07-0140 min
Spa Marketing Made Easy PodcastSuccessfully Launching a New Service with Ryan Files of High Level MarketingWhen introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it's not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success. Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices...
2024-06-2426 min
Spa Marketing Made Easy PodcastSpa Sales Funnels 101You've got a beautiful website for your spa and social media profiles where you post content consistently, but there's one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas. In this episode of Spa Marketing Made Easy, I'm going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you...
2024-06-1720 min
Spa Marketing Made Easy PodcastUnderstanding and Increasing Your Spa's Client RetentionWhen we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa's door. Now don't get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that's profitable. In t...
2024-06-1012 min
Spa Marketing Made Easy PodcastIs a Spa Membership The Right Strategy For Your Business?Maybe you've considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it's the right strategy for your business. Well, if you're a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. This episode about starting a spa membership is no different. Whether you're looking for a new way to bolster client retention and build in recurring revenue, or revive a...
2024-06-0352 min
Spa Marketing Made Easy PodcastA Conversation With Misty GilletteIn this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience. We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience...
2024-05-2732 min
Spa Marketing Made Easy PodcastHappy Birthday, Daniela!Daniela's turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades: 20s = Discovery 30s = Babies 40s = Refinement + Simplification Take a listen as this episode is full of "Danielaisms" AKA the big, bold statements Daniela repeats as part of her coaching philosophy. PLUS, and most importantly, she's giving back to the Spa Marketing Made Easy listeners in a big way during this episode. In honor of her 43rd birthday, she's running a limited time offer where you can...
2024-05-2008 min
Spa Marketing Made Easy PodcastEmployee Breakeven CalculatorIn this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape. Focusing on these aspects of your business can reduce stress, increase profitability, and massively...
2024-05-1314 min
Spa Marketing Made Easy Podcast10k Challenge for youIn this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability. I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. Learn the importance of having a sp...
2024-05-0617 min
Spa Marketing Made Easy Podcast3-Step Process When in Entrepreneurial DownIn this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for...
2024-04-2924 min
Spa Marketing Made Easy PodcastHow to use Monday.com in Your SpaIn this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly...
2024-04-2221 min
Spa Marketing Made Easy PodcastSedona Spa CEO Intensive DebriefIn this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event. Day one began with a powerful 6-mile hike to a vortex, a high-energy area...
2024-04-1529 min
Spa Marketing Made Easy PodcastHow to Fire a Bad ClientToday, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale. Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?
2024-04-0811 min
Spa Marketing Made Easy PodcastSMME #374 Passing on the Kindness: Debbie Lee's Legacy of Love and Service in Honor of Her SonIn today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.
2024-04-0129 min
Spa Marketing Made Easy PodcastHow Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are...
2024-03-2528 min
Spa Marketing Made Easy PodcastUp Your Game with Google Business Profile in 2024 with Ryan Files of High Level MarketingHey there, it's another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what's new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa.
2024-03-1840 min
Spa Marketing Made Easy PodcastThe Legalities of Aesthetics - A Deep Dive with Mandie GossertCreating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience. Together, we explore the evolving landscape of sta...
2024-03-1122 min
Spa Marketing Made Easy PodcastDaniela's Debrief: Addo Wellness Institute's Spa Manager Certification EventIf you've been a long-time listener of the Spa Marketing Made Easy podcast, you'll remember back in November, I introduced my team's next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We've been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers. In today's episode, I'm sharing a fu...
2024-03-0416 min
Spa Marketing Made Easy PodcastKey Takeaways from Echelon Front's Muster Conference with Daniela + KyleTo truly practice what I preach, leadership development is constantly in my routine. With that in mind, I bet you didn't think you'd catch me attending a leadership conference led by former Navy SEALs… but boy was I blown away! After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin. So my husband Kyle and I signed up to att...
2024-02-2621 min
She Believed She Could™ PodcastHow To Turn Obstacles Into Opportunities With Daniela WoernerDaniela Woerner is a spa marketing and retail sales strategist that teaches spa industry professionals how to create time freedom and financial freedom through running a systems based business. She is also the host of the iTunes top 50 podcast, Spa Marketing Made Easy. In the 17 years she has spent in the industry, she has worked with some of the top dermatologists in the field; consulted with global physician-dispensed skincare brands; contributed her expertise to the branding and positioning of major product launches; spoken to and trained hundreds of spa employees on retail sales and developed educational training pro...
2023-02-0720 min
I Heart My Life ShowSystems, Service (and Skin Care!) with Daniela WoernerDo you dread looking in the mirror knowing a drained complexion will stare back at you? Don’t you want to find the perfect recipe to get that glowing, youthful complexion we see sweeping social media? Turns out you don’t need an extensive twelve step routine or the most popular face mask on the market. All you need is a little faith, lots of genuine support, and good ole’ fashioned science! For all the ladies out there passionate about the beauty industry and how to best take care of ourselves, you might wanna sit down for this o...
2022-06-2146 minI Heart My Life ShowSystems, Service (and Skin Care!) with Daniela WoernerDo you dread looking in the mirror knowing a drained complexion will stare back at you? Don’t you want to find the perfect recipe to get that glowing, youthful complexion we see sweeping social media? Turns out you don’t need an extensive twelve step routine or the most popular face mask on the market. All you need is a little faith, lots of genuine support, and good ole’ fashioned science! For all the ladies out there passionate about the beauty industry and how to best take care of ourselves, you might wanna sit down for this o...
2022-06-2146 min
The Brave Table with Dr. Neeta Bhushan29. How To Take Life One Day at a Time and Radical Presence Through Divorce, Grief, & Motherhood with Daniela WoernerThanks for tuning into another episode of The Brave Table with today’s guest, Daniela Woerner. Daniela is the CEO of Addo Aesthetics, where she coaches spa owners and aestheticians on marketing tactics and retail sales strategy. She’s also the host of the Spa Marketing Made Easy podcast, a mama of 2, and a military wife to her husband, Kyle. In this conversation, Daniela bravely cracks open her heart to share the story of losing her dad suddenly, starting fresh in Hawaii, meeting her first husband, going through a divorce, and how she found love once a...
2022-05-0848 min
So Worth ItEpisode 19. What It Takes To Be a Leader Others Want To Follow with guest Daniela WoernerThey say it's possible to build a business around your life and family instead of the other way around. But how? In this episode, my guest, Daniela Woerner, shares how she has done exactly that and how you can, too!Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an emai...
2022-04-2146 min
The Entrepreneur Evolution103. Episode #52: Addo Aesthetics with Daniela WoernerIn this week’s episode we interview Daniela Woerner, a spa marketing & retail sales strategist aimed at aestheticians, and owner of Addo Aesthetics. Daniela is a licensed Aesthetician who combined her passion for aesthetics with her business administration degree to help spas and aestheticians with strategy, marketing, and strategic development for scalable and successful businesses. Daniela’s story began upon the realization that as a military spouse who moves regularly, she needed to find a passion that would allow her to continue her work despite moves. And so her entrepreneurial attitude created a consulting business, working with worldwide skincare bran...
2021-07-0618 min
Faith Forward Online Business With Sara Anna PowersEp. 107 - How to Run a Half-Million Dollar Business in 15 Hours a Week (with Daniela Woerner)Let me ask you a quick question: What if you could work just 3 hours a day for 5 days a week… and still smash all of your business goals? Would that be something you'd want to learn how to do? Well, some great news is coming your way, because my guest on this episode of the Faith Forward Online Business Podcast is opening up about exactly how she put in the work to build her 6-figure business to the point where she can now work just 15 hours a week! Daniela Woerner is an international spa consultant, men...
2020-09-2449 min
The Fast-Track Coach with Terra Bohlmann#8 Secrets To Run Your Business Easier with Daniela WoernerEpisode 8 is all about sharing the secrets to run your business easier. Terra Bohlmann interviews Daniela Woerner, founder and CEO of Addo Aesthetics. Learn the systems and people to put into place so that you aren’t working so hard in your business. Both Terra and Daniela share the inside scoop from getting support from their husbands to delegating the right tasks in your business. Let’s scale your business today!www.TerraBohlmann.com/consult
2020-01-2151 min
The Sugar ShowDon't Be Afraid of Your Biz Numbers! Make This Your Sweetest Year Yet! with Daniela WoernerSend us a textShannon and Daniela have the most real heart to heart conversations and this one doesn't disappoint! We get down to talking about why people don't talk about money, and why they absolutely should when it comes to their success in business. Daniela is all about systems and having a plan in place...this episode will dive deep and help sugar professionals learn to not be afraid of their business numbers, but rather embrace them so they can grow.Daniela's zone of genius is numbers and strategy. She loves to help take the...
2020-01-1241 min
The Beauty Business PodcastBBP 056 : Boost Your Retail Sales While Beating the Online Beauty Sites and Department Stores with Daniela Woerner
Finally. . . the much promised, much anticipated mini-series all about products is here!
To kick things off I am joined again by a good friend of mine and the queen of salon and spa retail sales Daniela Woerner.
We’re talking about why retail sales are important to your spa or salon in 2019 because I firmly believe that your ability to sell retail products can help you to the next level of your business no matter how big or small you are.
Plus, we will be tackling the current pressing issue of be...
2019-07-0345 minThe Beauty Business PodcastBBP 025 : How to Become The Retail Rockstar in Your Business with Daniela Woerner
Welcome to SEASON THREE of The Beauty Business Podcast!
To kick off the new season I have a real treat in store for you. In this episode, Episode 25, I am joined by a successful licensed aesthetician, mentor, consultant, speaker and business woman, Daniela Woerner.
I asked Daniela to come on the show today to talk a little about her thoughts on selling retail products in spas, salons and clinics as this is something of a passion for her. What we ended up with was an incredible mini-masterclass in retail sales for the beauty...
2018-03-281h 10
The Erica Duran Show | Freedom Based Luxury Lifestyle Design Radio[Ep 30] Keeping Your Goals and Connections While Being Location Independent with Daniela WoernerMeet Daniela Woerner!
Daniela is the founder of AddoAesthetics and AddoConnect.
She is the creator of The 5 Pillars of Success for Aestheticians course and author of The 5 Pillars of Success for Aestheticians Companion Guide.
She is a business coach, educator, and mentor who provides business and strategic planning skills to health and beauty professionals assisting them in building successful and lucrative careers without compromising the experience and results of their patients.
What You’ll Learn In This Episode:
How Daniella took those first initial steps to set off on her freedom based location independent business. Even though her business at fir...
2015-07-2800 min