Shows
The Art of SwayNavigating Influencer Marketing Holiday ChallengesIn this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-12-1525 min
The Art of Sway2026 Influencer Marketing PredictionsIn this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-12-0833 min
The Art of SwayGratitude and Reflection: A Thanksgiving SpecialIn this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-11-2427 min
The Art of SwayCan We Not? Influencer Marketing Requests That Need to GoIn the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for strategic guidance. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-11-1726 min
The Art of SwayWho Owns the Content? Let’s Talk Usage RightsIn this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-10-2727 min
The Art of SwayRoundup of Lessons Learned from the Second NIIMBUS SummitIn this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics and team dynamics. They explore creative approaches to influencer campaigns and the complexities of budgeting and RFPs in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-10-2027 min
The Art of SwayKeep, Kill, Evolve: An Influencer Marketing GameIn this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affiliate marketing, and the nuances of influencer relationships, including crisis communications and the transition from bloggers to paid spokespeople. The conversation wraps up with thoughts on the future of blogging and the importance of long-form content. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-10-1331 min
The Art of SwayFans vs. Fit: Removing Bias in Influencer RecruitmentIn this week's conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of understanding parasocial relationships, authenticity, and the challenges of client expectations. They discuss how influencer crushes can cloud judgment in recruitment, the role of trust in influencer effectiveness, and the need for diverse influencer selection. The conversation also touches on the regulatory aspects of authenticity and the dangers of aspirational marketing, concluding with insights on improving client relationships and decision-making processes. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-10-0629 min
The Art of SwayExperiential Marketing: Engaging Gen Z in Real LifeIn this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experiences that resonate with younger audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-09-2926 min
The Art of SwayAI and Influencer and Affiliate - What a Mess!In this conversation, Danielle and Casey explore the nuances of authenticity in conversations, the impact of AI on influencer marketing, and the misconceptions surrounding influencer effectiveness. They discuss the importance of community and human touch in marketing strategies, share personal experiences, and reflect on the future of influencer marketing in the age of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-09-2229 min
The Art of SwayThe Rise of Full-Time Creators on LinkedInIn this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-09-1533 min
The Art of SwayNavigating Influencer Marketing: Agency vs. In-HouseIn this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence this decision, including brand size, expertise, and cost-effectiveness. The discussion emphasizes the value of agency services in navigating the complexities of influencer marketing and the potential benefits of collaboration between in-house teams and agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-09-0817 min
The Art of SwayInfluencer Marketing Ambassadorships - A Double-Edged SwordIn this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of ethics in social media, the dynamics of long-term relationships, and the role of data in making informed decisions. The conversation also touches on the realities of seasonal campaigns and the cost implications of managing influencer relationships in-house. Overall, the discussion emphasizes the need for brands to build genuine connections with influencers while navigating the evolving landscape of social media marketing. Learn more about your ad choices. Visit...
2025-09-0135 min
The Art of SwayIs Influencer Pricing Really a Black Box?In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer compensation, the discrepancies in agency fees, and the emotional dynamics involved in negotiations. The conversation emphasizes the need for better understanding and standardization in influencer marketing practices, while also highlighting the role of agencies in navigating these challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-08-2536 min
The Art of SwayFresh, New, Back-to-School Vibes in the Influencer Marketing WorldIn this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance of community engagement, and the impact of lo-fi content. The conversation also touches on the challenges of niche influencer marketing and the decision-making processes brands face when allocating budgets for influencer campaigns. As they look ahead, they invite listener input for future episodes and emphasize the ongoing relevance of influencer marketing in today's digital landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-08-1834 min
The Art of SwayTakeaways from the Ad Age Small Agency ConferenceIn this conversation, Danielle and Casey discuss their experiences at the Ad Age Small Agency Conference, focusing on the evolving definitions of independent agencies, the importance of female agency owners, and the implications of private equity in the agency landscape. They also delve into a debate on agency structures, contrasting traditional employment models with freelance-based approaches, and explore the role of AI in creative processes. Personal anecdotes and reflections on networking highlight the significance of community in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-08-0439 min
It Gets Late Early: Ageism in the WorkplaceWhat No One Tells You About Personal Branding at Work With Danielle HughesLet’s face it, whether you're looking for a new job, trying to stand out in your current role, or considering a career pivot, building a personality brand is a real game-changer (you read that right. A personality brand, not a personal one). In today’s landscape, you need more than just experience; you need a personality that resonates. In this episode, Danielle Hughes, Chief Personality Officer at More Than Words Marketing, joins me to chat about why creating a personality brand isn’t just about ‘selling’ yourself.Danielle shares tip...
2025-07-2239 min
The Art of SwayIn-House Influence: A New Face of Brand ContentIn this conversation, Danielle and Casey discuss the trend of brands hiring in-house influencers to create content. They explore the implications of this trend on authenticity, the evolution of content creation, and the role of technology in making content production more accessible. They also touch on the concept of employee influencers and how brands can leverage their expertise. The discussion highlights the importance of understanding the distinction between influencers and creators and how brands can navigate their relationships with both to enhance their marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-07-1431 min
The Art of SwayUnpacking Uncomfortable Truths in Influencer MarketingIn this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-07-0728 min
TheatreQsThe Last Five Years with Danielle Wright and Tyler WrightDanielle Wright and Tyler Wright join Nate to discuss their upcoming production of The Last Five Years, their extensive careers, using theatre for good, and CYT Tucson. They also play "A Summer in Ohio!" But first, Jaden Peterson shares a fun fact about The Last Five Years.The Last Five Years Tickets: https://www.tix.com/ticket-sales/NotThoseWrightBrothers/7802NTWB: @notthosewrightbrothers on Instagram/FacebookCYT Tucson: https://www.cyttucson.org/Submit a question: TheatreQs@natewileyproductions.comProduced by Nate Wiley Productions...
2025-07-011h 11
The Art of SwayNavigating the Buzz: Influencer Marketing After Cannes & VidConIn this conversation, Danielle and Casey reflect on the recent Cannes and VidCon events and discuss the evolving landscape of influencer marketing. They explore the distinction between creators and influencers, the importance of creator briefs, and the dynamics of long-term partnerships versus one-off collaborations. The discussion also touches on the challenges brands face in managing influencer relationships and the necessity of having a knowledgeable agency to navigate these complexities. Through case studies and personal insights, they emphasize the need for clear communication and strategic alignment between brands and influencers to achieve successful marketing outcomes.
2025-06-3035 min
The Art of SwayUnderstanding the Impact of Influencer Marketing CampaignsIn this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved in influencer marketing and the role of communication within organizations to ensure successful campaigns. They also touch on the shift towards solution selling in influencer marketing and the impact of technology on the industry. ...
2025-06-2337 min
The Art of SwayThe Evolution of our Social Media CareersIn this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-06-1640 min
The Art of SwayThe Future of Advertising: Creative Over TargetingIn this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-06-0929 min
The Art of SwayKPIs: From Impressions to Meaningful MetricsIn this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns. Learn more...
2025-06-0235 min
The Art of SwayThe Future of Influencer Marketing Post-Captiv8 AcquisitionIn this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-05-2637 min
The Art of SwaySmall Agencies vs. Big Firms: The Battle for RelevanceIn this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI...
2025-05-1937 min
The Art of SwayA Very Shocking Conference Panel TakeawayIn this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-05-1230 min
The Art of SwayNavigating Influencer Marketing: Process and TacticsIn this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of sample influencers in the proposal process. Through their insights, they explore how to navigate the complexities of influencer marketing while ensuring client satisfaction and campaign success. Learn more about your ad choices. Visit megaphone...
2025-05-0533 min
The Art of SwayThe One Where We Ask: What Makes a Good Client?In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate client expectations effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-04-2831 min
The Art of SwayThe Non-Negotiables That Every Brand Deserves from Their Influencer Marketing AgencyIn this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-04-1438 min
The Art of SwayThe Nimbus Innovation Summit: A New Era of CollaborationIn this conversation, Danielle and Casey discuss their experiences at the Nimbus Innovation Summit, focusing on the importance of collaboration in influencer marketing, the challenges of pricing and measurement, and the emotional dynamics involved in negotiations. They emphasize the need for support and resources in the industry, the significance of job satisfaction, and the value of in-person connections. The discussion highlights the evolving landscape of influencer marketing and the shared experiences of professionals in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-04-0733 min
The Art of SwayThe Evolution of Influencer EventsIn this conversation, Danielle and Casey explore the evolution and significance of influencer events in marketing. They discuss the shift from large, extravagant gatherings to more intimate, meaningful experiences that foster genuine connections between brands and influencers. The duo emphasizes the importance of creating engaging, accessible events that provide value to participants while also addressing the challenges brands face in measuring the success of these initiatives. They highlight the need for a strategic approach to influencer engagement that prioritizes community building and long-term relationships over short-term metrics. Learn more about your ad choices. Visit megaphone...
2025-03-3135 min
The Art of SwayAre Influencers the New Face of Product Entrepreneurship?In this conversation, Danielle and Casey discuss the evolving landscape of the creator economy, emphasizing the shift from mere influence to entrepreneurship among creators. They explore the pressures placed on influencers to launch their own brands, the misconceptions surrounding influencer value, and the need for brands to support influencers in their marketing efforts. The discussion highlights the challenges and expectations faced by influencers in a rapidly changing digital marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-03-2429 min
The Art of SwayUnilever's 20X Investment: A Game Changer?In this episode, Danielle and Casey discuss the recent announcement by Unilever to significantly increase their investment in influencer marketing. They explore the implications of this bold move, the operational challenges it presents, and the potential role of AI in influencer marketing. The conversation also touches on the current economic climate and how it may affect marketing strategies moving forward. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-03-1728 min
The Art of SwayThe Intersection of Algorithms and Content StrategyIn this conversation, Danielle and Casey explore the intersection of social media management and influencer marketing, discussing the importance of understanding algorithms, trends, and audience engagement. They emphasize the value of expertise in creating effective marketing strategies and the need for authentic connections in the industry. The discussion also touches on the challenges of navigating client expectations and the evolving landscape of social media. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-03-0331 min
It's No FlukeE137 Danielle Wiley: Why oddly specific requests are on the riseDanielle Wiley is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns.Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011.With nearly 30 years of industry experience, Danielle is widely recognized as an...
2025-02-2638 min
The Art of SwayNavigating the AI Landscape in Influencer MarketingIn this conversation, Danielle and Casey explore the implications of AI in influencer marketing, discussing the absurdity of AI influencers, the ethical considerations of using deep fakes, and the potential impact of AI-driven agencies on the industry. They also delve into the evolving landscape of SEO and marketing in the age of AI, emphasizing the importance of creativity and chaos in maintaining authenticity and connection in marketing efforts. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-2434 min
The Art of SwayCreator Economy Insights from the Big GameIn this conversation, Danielle Wiley and Casey Benedict discuss the cultural impact of the Super Bowl, particularly focusing on the Doritos ad campaign that invited creators to submit commercials. They critique the implications for the creator economy, emphasizing the need for fair compensation and the importance of nurturing talent. The discussion also touches on the challenges brands face in bridging generational gaps in marketing and the potential for learning from past missteps in creator collaborations. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-1732 min
The Art of SwayNavigating the Creator Economy: Insights from Recent EventsIn this conversation, Danielle Wiley and Casey Benedict discuss their experiences at recent marketing events, focusing on the Creator Economy Live and the Women's Agency Ownership Summit. They explore the dynamics of networking, the challenges faced in influencer marketing, and the misconceptions surrounding the ease of influencer campaigns. The discussion highlights the importance of understanding audience perceptions of sponsored content, the complexities of long-term partnerships, and the need for effective performance measurement in influencer marketing. They also differentiate between influencer and affiliate marketing, emphasizing the unique strategies required for each. Learn more about your ad...
2025-02-1035 min
The Art of SwayInfluencers vs. Creators. The ShowdownIn this conversation, Danielle and Casey explore the nuanced differences between influencers and creators, discussing their roles in marketing and the implications for brands. They delve into the evolving language around these terms, the importance of trust and expertise in influencer marketing, and how aspirational marketing plays a role in consumer behavior. The discussion highlights the value of understanding these distinctions for effective marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-0330 min
The Art of SwayNavigating Overwhelm in a Chaotic WorldIn this conversation, Danielle and Casey discuss the overwhelming nature of current events and the impact on their work in social media and influencer marketing. They explore the challenges of navigating a rapidly changing digital landscape, the importance of building trust with clients, and the need for safe spaces within professional communities. They emphasize the value of connection, the cyclical nature of social media trends, and the necessity of finding purpose and joy amidst chaos. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-01-2731 min
The Art of SwayThe Future of Influencer Marketing in a Post-TikTok WorldIn this conversation, Danielle Wiley and Tracie Nall discuss the recent instability surrounding TikTok, particularly in light of the current ban. They explore the implications for clients and creators, the challenges of shifting to alternative platforms like Instagram and YouTube, and the impact on influencer marketing strategies. The discussion highlights the importance of adapting to the changing social media landscape while ensuring that both clients and creators are supported during this transition. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-01-2030 min
The Art of SwayAnalyzing the Benefits (and the limits!) of Influencer Marketing PlatformsIn this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing the spectrum of platforms available, the importance of human oversight in vetting influencers, and the role of technology in boosting content and reporting metrics. They emphasize that while platforms can streamline processes, the human element remains crucial for effective influencer marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-01-1333 min
The Art of SwayNavigating the Influencer Landscape: Lessons from 2024In this episode, Danielle Wiley and Casey Benedict reflect on the year 2024, discussing the challenges and successes in influencer marketing. They share personal experiences with influencer collaborations, emphasizing the importance of communication, professionalism, and creativity. The conversation highlights the need for influencers to establish clear communication styles, navigate exclusivity and usage fees thoughtfully, and engage proactively with brands. The hosts encourage influencers to take their roles seriously and foster professional relationships to enhance their careers. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-01-0633 min
The Art of SwayB2B Influencer Marketing: The New Frontier on LinkedIn (but does it have to be?)In this conversation, Danielle Wiley and Casey Benedict discuss the chaotic nature of the holiday season for parents, the potential ban on TikTok and its implications for marketing, the emergence of B2B influencers on LinkedIn, and the challenges faced in B2B influencer marketing. They explore the complexities of influencer partnerships, the importance of authenticity, and the need for best practices in this evolving landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-12-1637 min
The Art of SwayComplexities, and Outright Deception of Influencer Agency FeesIn this conversation, Danielle Wiley and Casey Benedict discuss the complexities surrounding influencer agency fees, including the lack of consensus on what these fees should be, the evolution of transparency in the industry, and the challenges of negotiating fees while maintaining proprietary knowledge. They also touch on the growing importance of influencer marketing as a legitimate part of the marketing mix and the issues of dishonesty and double dipping within the industry. In this conversation, Casey Benedict and Danielle Wiley discuss the complexities of pricing models in influencer marketing, emphasizing the need for transparency and clear communication with clients...
2024-12-0940 min
The Art of SwayEngagement Rates: A Moving TargetIn this episode, Danielle Wiley and Casey Benedict discuss the relevance of engagement rates in influencer marketing. They explore the declining trends in engagement metrics, the challenges of communication between agencies and clients, and the complexities of calculating engagement rates. The conversation also touches on the limitations of engagement rates as a sole metric for success and the importance of understanding consumer sentiment through various forms of engagement. They conclude by emphasizing the need for brand lift studies to provide deeper insights into campaign effectiveness and hint at future discussions on data in influencer marketing. ...
2024-11-2531 min
Career WanderlustDanielle Wiley, CEO of Sway Group talks Agency Leadership: Finding Mentors, Building Teams, and Staying Independent in a Consolidated MarketStep into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content into Sway Group, one of the industry's most respected independent agencies. In this enlightening episode, discover how a former food blogger built a network of 50,000 influencers and revolutionized brand-creator partnerships. Whether you're an aspiring entrepreneur or looking to evolve your leadership style, Danielle's journey from PR professional to CEO offers invaluable insights for navigating today's dynamic business landscape. Guest Bio:Danielle Wiley is the founder and CEO of Sway Group, a premier influencer m...
2024-11-1431 min
The Art of SwayIs Influencer Marketing About Awareness or Performance?In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the tension between performance metrics and brand awareness. They discuss the historical context of influencer marketing, the importance of understanding consumer behavior, and the challenges faced by agencies in meeting client expectations. The conversation highlights the need for a balanced approach that values both awareness and conversion, while also addressing the unique challenges influencers face in content creation. The speakers emphasize the importance of technology in refining metrics and the necessity of adapting strategies for traditional brands in a digital-first world.
2024-11-1139 min
The Art of SwayCelebrities vs. Influencers: Understanding the DivideIn this episode, Danielle Wiley and Casey Benedict explore the distinctions between celebrities and influencers, discussing how their backgrounds influence marketing strategies. They delve into the complexities of working with each type, emphasizing the importance of trust and authenticity in influencer marketing. The conversation also touches on the evolving landscape of influencer marketing, the significance of building long-term relationships, and the need for brands to adapt their strategies accordingly. Finally, they engage the audience in selecting future topics for discussion. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-11-0433 min
The Art of SwayTalent Managers in the Influencer Space. Friends or Foes?In this episode, Danielle Wiley and Casey Benedict celebrate Danielle's birthday while discussing the latest trends in influencer marketing, particularly focusing on Instagram's carousel feature and its implications for brands and influencers. They explore the evolution of influencer marketing, the challenges faced by student athletes in the NIL landscape, and the complexities surrounding talent management in the influencer space. The conversation highlights the need for authenticity in influencer marketing and the importance of understanding the value of talent managers while navigating the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-10-2837 min
The Art of SwayThe Role of Influencers in PoliticsIn this inaugural episode of the new season of 'The Art of Sway', hosts Danielle Wiley and Casey Benedict share their backgrounds, how they met, and their experiences in the influencer marketing space. They discuss the evolution of influencer marketing, the upcoming Niimbus Conference, and the growing role of influencers in political discourse. The conversation also touches on the challenges of balancing brand expectations with influencer creativity and authenticity, as well as the implications of influencers becoming politically vocal. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-10-2136 min
The Art of SwayYouTube's A/B Testing and AI-Powered AdsThis week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, including improved comment visibility and email notifications. Lastly, they discuss Instagram's emphasis on messaging and the importance of shares as a metric for success. The hosts also express frustration with misleading advice shared...
2024-06-1735 min
The Art of SwayConfusion on Instagram, TikTok Streaks, Discord Disappointment, and Brand Reactions (or not) from Chanel and ChipotleIn this episode, Danielle and Lia discuss Instagram’s mixed messages, TikTok’s legal updates and the introduction of Streaks, some very disappointing news from Discord, and the reactions, or lack thereof, from Chanel and Chipotle in response to influencer feedback. They also share their recent influences, including a new cookbook and Australian fashion inspo. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-0337 min
The Art of SwayTweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and GoogleIn this episode, Danielle and Lia discuss the new TweetDeck-like tool on Threads, multiple product tests on Instagram, extended video length (60 minutes!) on TikTok, AMA updates on Reddit, and changes in Google search results. They also share their recent influences, including a reality show-inspired email marketing course and the hot new collaboration between Gap and Doen. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-05-2033 minIt Gets Late Early: Ageism in the WorkplaceThe Trouble With Capitalism, Ditching Our Hustle Culture Mindset, and Becoming More Human-Centric in the Age of AI With Anti-career Coach Danielle RobertsIn our hustle-obsessed society, the concept of "work-life balance" has become a twisted, unattainable ideal. From the dawn of our careers, we're fed narratives that glorify overachievement and self-sacrifice for the corporate grind.But what if we've been sold a lie? What if the real keys to fulfillment lie in dismantling those deeply ingrained notions?My guest today is Danielle Roberts, the bold anti-career coach. Danielle was well on her way to "having it all" - the prestigious job, the six-figure salary, the big promotion. But at what cost...
2024-05-1450 min
The Art of SwayMeta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space!This week, Danielle and Lia discuss various topics including Meta's new Verified for Business packages, Instagram's recommendation to keep Reels under 90 seconds, TikTok's new collaboration feature, YouTube's AI-generated video ideas. Apple's controversial iPad ad, and the joy of catalog shopping. They highlight the importance of giving creators the tools to amplify their message, the confusion around video length on different platforms, and the need for brands to understand their audience and stay true to their brand values. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-05-1337 min
The Art of SwayA Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTubeThis week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-05-0635 min
The Art of SwayHow Brands and Agencies Should Prepare for a Possible TikTok Departure, Meta News, and How Chick-Fil-A Missed the BoatThis week, Danielle and Lia cover everything that both brands and agencies embarking on TikTok need to know in light of it potentially going away. They also chat through some of the latest Meta news, have a mini-debate about the Chick-Fil-A creator controversy and, of course, share the latest things they were influenced to buy. (Hint: this week’s picks are both delicious AND adventurous.) Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-04-2842 min
The Art of SwayDispatches from Coachella, Celeb Programs Ignoring FTC Disclosure, AirChat is Coming on Strong, and Best Practices for Brands Engaging with their CommunityThis week, Danielle and Lia dive into the news coming out of Coachella, debate whether FTC disclosures are needed for certain celebrity campaigns, touch base on the buzz around AirChat, and talk through best practices for brands working to build their communities online. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-04-2235 min
The Art of SwayFun updates from Instagram, Shopping on YouTube, A New App from TikTok, and Lia's recap of Social Media WeekThis week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that is coming soon. You will also hear all about Lia's whirlwind trip to New York for Social Media Week. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-04-1535 min
The Art of SwayUpdates from the Creator Economy Summit including lots of chatter about TikTok Shop and the Power of CommunityThis week, Danielle and Lia catch up following Lia's week away. She fills us in on what went down during her trip to the White House (yes! that White House!) and then does a deep dive into everything she learned at this week's Creator Economy Summit hosted by The Information. We talk about the TikTok ban, what's new with TikTok Shop, AI developments, and the power of community. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-04-0839 min
The Art of SwayLinkedIn is Testing a Dedicated Video Feed, The Relationship between Size and Engagement, YouTube Shorts Check-In, and IG CarouselsThis week, Danielle and guest host Nilam Patel dive into LinkedIn’s newest format test and the discrepancy between size and engagement rates on Instagram and TikTok. They also chat about YouTube Shorts and Instagram’s continued focus on Carousels. And this week’s “what were you influenced” segment is one of the best ever - you will never believe what Nilam was influenced to buy! Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-04-0129 min
The Art of SwayTik Tok's Wooing Businesses, Poking, LinkedIn Puzzles & the ANA Media ConferenceThis week, Danielle and Lia dive into the latest updates from TikTok, many of which seem tailor-made to woo brands back into their good graces. They also revisit poking on Facebook - who knew that was still a thing?! Finally, Danielle gives an update on some of the interesting trends she learned about at the ANA Media Conference in Orlando. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-03-2532 min
The Art of SwayThe Art of Sway + ICYMI - Will TikTok's "Boost" Turn Your Phone Sideways?In this week’s episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform loyalty is a thing of the past, and how a company called Rembrand is allowing creators to use AI for product placement in their videos. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-02-0532 min
The Art of SwayCaroline Dettman: Pioneering Gender Equality in Modern MarketingJoin host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you behind the scenes of Caroline's inspiring journey from aspiring lawyer to a leader in the marketing world. From her innovative work at Have Her Back to her commitment to elevating women's voices at The Female Quotient, Caroline stands out as an influential leader in the industry — and she also touches on the complexities of being a working mom during the pandemic, the effects of remote work on parenting, and the crucial ro...
2023-11-2736 minThe Art of SwayField to Feed: Ali Cox on Amplifying Agri-Stories in the Digital RealmFrom Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms like DoorDash and TikTok — and learn about why understanding the story behind our food not only enhances its value for consumers, but also encourages them to invest more and truly savor each bite. Tune in for a treat both marketers and food lovers will appreciate, in this episode that serves up a blend of modern tactics and age-old farming traditions. Learn more about your ad choices. Visit me...
2023-11-1340 minThe Art of SwayWork-Life Balance and Fair Pay: Lessons from Jessy Grossman of WIIMHow can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women in Influencer Marketing); a community committed to empowering women in the influencer marketing industry. Jessy is a vocal proponent for salary transparency, and she joins host Danielle Wiley to explore how this effort enables decision-makers to negotiate better deals in influencer partnerships. In addition to covering Danielle's experiences in achieving work-life balance as a business owner, the conversation dives into Jessy's dedicated efforts through WIIM to uplift women in both business...
2023-11-0642 min
The Tuning In PodcastHow to build a strong, healthy body through Pilates whilst releasing unrealistic body standards with Danielle Wiley of Embody FitnessCatarina is in conversation with Embody founder Danielle Wiley. In this episode, we'll dive into Danielle's story of transitioning from the world of ballet to becoming a fitness educator. Danielle fell in love with ballet at a young age, pursuing her dreams with fervent passion and determination. Yet, her journey wasn't without hurdles. Today, she joins us to candidly share her personal struggles with eating disorders, body dysmorphia, and exercise addiction during her time as a ballet dancer.Instead of letting those difficulties define her, she embraced her past as a catalyst for change. Fueled by...
2023-11-0449 minThe Art of SwayThe Hidden Power of Personality: 'Brand Whisperer' Naomi Gora's Explosive Approach to Brand BuildingJoin host Danielle Wiley and ‘Brand Whisperer’ Naomi Gora, as they explore the surprisingly influential role of personality assessment tools when it comes to sharpening leadership skills and solving workplace conflicts. Whether you’re an INFJ or an ESFP, or something else entirely, discover why it matters in the grand scheme of things. Find out how heightened self-awareness can lead to better communication, collaboration, and a thriving workplace environment — especially during challenging times. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-10-3038 minThe Art of SwayReebok's Renaissance: Connor Altier on Brand Influence and ResponsibilityIn this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok's novel concept aimed at challenging the trend of 'deadstocking' among Gen Z. They also explore the exciting realm of Name, Image, and Likeness (NIL) in the college sports domain, tapping into the potential of micro-influencers and local hero athletes. Don’t miss Connor’s expert insights on how brands can pivot towards sustainability while maintaining a strong influential presence! Discover how Reebok is tackling these challenges, and what it means for the sportswear indust...
2023-10-2334 minThe Art of SwayCooking Up Success: Navigating the Evolving World of Food Media with Sally from Ekus GroupExplore the hidden ingredients that shape the world of cookbook publishing with host Danielle Wiley and her guest Sally Ekus from Ekus Group. Sally is a prominent literary agent in the culinary world, and her refreshing transparency in the publishing industry brings a candid perspective on book advances, behind-the-scenes editorial work, and the (often confusing!) role of an agent. Join the conversation as they unpack the dynamic evolution of food media, from timeless cookbook publishing to the new age of social media influencers. Delve into the intersection of influence and authenticity — and find out how a robust online presence an...
2023-10-0940 minThe Art of SwayBeyond the Game & ‘Gram: Brandon Saho Talks Mental Wellness in Influencer Cultures and SportsDon’t miss this thought-provoking discussion with host Danielle Wiley and Brandon Saho, a former sports reporter turned mental health advocate and content creator. Together, they take on a timely and relevant topic: the shifting landscape of mental health awareness in sports and the influencer realm. From the changing attitudes towards athletes' mental well-being to the complexities of college athletes managing the pressures of Name, Image, and Likeness (NIL) opportunities, this conversation offers valuable insights into nurturing mental wellness within industries driven by influence and visibility. Learn more about your ad choices. Vi...
2023-10-0235 minThe Art of SwayThe Remote Revolution: Grammarly's Erica Alioto on Modern Leadership and CommunicationJoin host Danielle Wiley and her guest Erica Alioto, Global Head of People at Grammarly, as they explore the changing landscapes of remote work, modern leadership, and communication. This episode digs deep into solutions for the challenges of the virtual workspace, from fostering intentional communication to mastering the art of timely feedback. Plus, how businesses can maintain authenticity during trying times like layoffs and the continued importance of written communication in an age of evolving norms. Don't miss these invaluable insights tailor-made for today's dynamic work environments! Learn more about your ad choices. Visit megaphone...
2023-09-2544 min
The Real Bitch of Bravo Podcast with Ji Hae WileyJi Hae Is Back On Team Danielle And We're Talking About ItSummer House is getting good and your Real Bitches, Ji Hae Wiley and Bravo Babe, are talking all about it along with some wellness advice, great Paige quotes, proposal stories, and all things shady in the headlines as well.
Do not forget to follow or subscribe to The Real Bitch of Bravo Podcast on Spotify, Apple Podcasts, & Anchor along with our social media outlets.
Music Credit:
Savage by Megan Thee Stallion
Bitch Better Have My Money by Rhianna
Social Media Outlets:
Instagram: @the_real_bitch_of_bravo @jihae_jho_w...
2023-05-101h 28The Art of SwayEpisode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture
In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the context of appealing to diverse and varied audiences. You can also hear Stephanie's take on which metrics are most impactful when it comes to analyzing the success of social media initiatives.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-10-2427 minThe Art of SwayEpisode 3: Jared Watson, NYU Professor, Talks About the Future of CGI Influencers
Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistant Professor of Marketing.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-09-1226 minThe Art of SwayEpisode 2: Trendspotting and Gen Z according to Lynn Casey
Does Katniss from The Hunger Games REALLY tell us everything we need to know about Gen Z? Join us as we chat with trend expert, brand builder, and empathetic futurist Lynn Casey.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-08-2931 minThe Art of SwayEpisode 1: Mary Nice Talks Gender Conditioning in the WorkplaceOur inaugural episode with creator/consultant Mary Nice dives into everything from TikTok’s unique vibe to oh-so-tricky ways gender conditioning can influence women in the workplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-08-2521 min
Own ItHow Danielle Wiley of Sway Group, Owns ItHi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. Today, we’re talking to Danielle Wiley of Sway Group.Daneille launched her agency in the middle of the social media and blogging boom of the mid-2000s because she wanted to help fellow bloggers earn more and find better representation in the marketing world. Almost 20 years later, she has one of the most successful and widely recognized influ...
2022-07-2531 min
2021-11-192h 232021-11-112h 182021-11-054h 202021-11-052h 022021-11-051h 58An Amassing of MisfitsMemento FortesThe party faces its most emotional challenge yet. Not all things work out in the end.
2021-08-201h 472021-07-072h 24
Insider Interviews: Media and Marketing ProsHaving Sway - Agency CEO Danielle Wiley on Influencer MarketingIn 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it’s a safe bet that she has something to say about #influencermarketing. And that’s what she did, in Epi 32 of Insider Interviews.
I’d had the chance to experience Wiley’s thoughts last year when she contributed to The Continuum, a publication about brand + demand marketing, which I’m privileged to edit. In that article she explained how to look at the KPIs...
2021-06-1735 min2021-05-302h 012021-05-012h 042021-03-272h 00
The Reset PodcastEpisode 144: Social Media Marketing with Danielle WileyToday I get to chat with Danielle Wiley, CEO of Sway. Sway helps streamline and professionalize the process of being an influencer in marketing within social media. Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9 years, Sway's network prioritizes quality content for their projects and clients while adapting to the times and changes of technology, including TikTok! Listen in to learn about the importance of your social media presence as an influencer and the difference between authentic and aspirational content!
Donate and support these awesome charities!
Save the children: https://www.savethechildren...
2020-12-1127 min
Women in Influencer Marketing#45 How To Lead a Company with Danielle Wiley of Sway Group (@danielle_sway)Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group. You can find her on social and email her at:https://www.linkedin.com/in/daniellewiley/https://twitter.com/danielle_swaydanielle@swaygroup.comFind WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Only Private Facebook Group:www.facebook.com/groups/wiimindustryJoin our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on Instagram:www.instagram.co...
2020-05-291h 03
Mission Matters Marketing with Adam TorresProven Effectiveness and Engagement Through Influencer Marketing with Danielle WileyThe influencer marketing landscape has matured over the years. With this maturity has come a new way of doing business. In this episode, Adam Torres and Danielle Wiley, Founder & CEO of Sway Group, explore how influencer marketing has evolved, becoming a reliable source of reaching new audiences for many brands. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/More FREE content from Mission Matters h...
2020-05-0113 min
Winfluence - The Influence Marketing PodcastDeep Diving into Influencer Marketing with Danielle WileyDanielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer strategy firms in the world, more than a decade ago. She visited with Jason Falls recently to talk about the state of the industry, how younger generations respond to sponsored content and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-03-2725 min
Social PR Secrets by Lisa BuyerDanielle Wiley on Influencer MarketingHow much do you understand about influencer marketing?
Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing.
In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much trust goes into an influencer and company relationship? What does it mean to be...
2019-11-2217 min2019-08-084h 23
An Amassing of MisfitsAn Amass of Misfits (Dungeons and Dragons "Lost Mine of Phandelver")Dark elves to the back of the wagon.
2019-07-293h 28
Everyday Theology + Questions Kids AskBut Who is Her Real Mommy? with Danielle BellDanielle Bell has been serving in children's ministry for 21 years, and is currently at Dawson Family of Faith in Birmingham, Alabama. She recently adopted an adorable little girl from the foster system, and is passionate about helping people serve kids and families within the foster system well. In this episode, we talk about why foster care matters, what you can do to help, how you can educate your kids on why some kids are adopted and also calm any fears they have about them being "taken away" and adopted to another family, and what it looks like...
2018-05-1616 min