Shows
The Revenue Cafe#126 - The New Demand Generation Paradigm in a Product-Led World with Danny Essner (Part 2)In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Danny Essner, VP Marketing at Chameleon, explores the shift towards product-oriented marketing strategies and the technologies that empower this transformation. The conversation touches upon the emergence of product demo software, messaging as an engagement channel, and the importance of product-to-sales connectivity. The interplay between product, marketing, and sales is examined, with a focus on aligning strategies with varying market segments and buyer dynamics.HIGHLIGHT QUOTESThe Shift Towards Product-Centric Marketing - Danny Essner: “A modern tech stack is now built on tools th...2023-08-3009 min
The Revenue Cafe#125 - The New Demand Generation Paradigm in a Product-Led World with Danny Essner (Part 1)In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Danny Essner, VP Marketing at Chameleon, joins Armando Biondi to discuss the changing dynamics of demand generation in a product-led business landscape. Traditionally, demand generation was focused on generating leads for the sales team. However, as the world shifts toward a product-led approach, the role of marketing has evolved significantly. Marketing is now responsible for guiding customers through their product exploration journey and showcasing the value of the product itself. Danny explains how marketing's role has expanded to encompass post-conversion engagement, highlighting the need for new...2023-08-2808 min
Awkward Silences#121 - The UX files: Top Moments from YouX 2023YouX 2023 is a wrap! No big deal, just us and 3500 other UX-obsessed friends. The half-day virtual event featured breakout sessions and presentations conducted by some of the brightest minds in UX, who covered a number of topics from personal wellness and professional growth to work-life balance and community. We’d like to thank everyone who attended the event, especially our guest speakers, panelists, and moderators. It was a truly extraordinary YouXperience for everyone. Head over to our blog to get a full recap of the 2023 YouX conference and videos of the sessions—we clipped all the awkward silen...2023-03-2235 min