Shows
The Digital Marketing Mentor090: Building Teams and Breaking Silos: Marketing Leadership in the Dirt World with Dan BriscoeSend us a textIn this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach. His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.Ep...2025-06-2538 min
The Digital Marketing Mentor089: Office Hours | Diagnosing Paid Social Campaigns & Nurturing Stronger Client Relationships with Joe WolfSend us a textIn this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don’t just run ads—they build partnerships that last. From tactical frameworks like Optidge’s 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical...2025-06-1119 min
The Digital Marketing Mentor086: Mastering LinkedIn Ads & Mentorship in B2B Marketing with AJ WilcoxSend us a textIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss’s boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ e...2025-05-1444 min
The Digital Marketing Mentor085: Branding As a Solution, Not a Service with Chaya GlattSend us a textIn this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing. Chaya shares her thoughts on branding as a solution rather than just a service, offering insights into how businesses can use branding to solve real problems. The discussion touches on the importance of having a strong foundation in brand strategy and the dedication to gaining a deeper understanding of what branding can do for business growth. S...2025-04-3045 min
The Digital Marketing Mentor084: Office Hours | From NICU Nurse to PPC Pro: A Career Pivot Story with Sara StricklandSend us a textIn this episode, Danny welcomes Sara Strickland, a former full-time NICU nurse turned paid search coordinator at Optidge. Sara shares her powerful journey of transitioning from saving lives in hospitals to optimizing Google Ads campaigns.She discusses the transferable skills from nursing—like pattern recognition and empathy—that have made her a natural in PPC. Along the way, she’s found guidance from mentors (including her sister) and now mentors others through team training and client relationships.This conversation is packed with advice for anyone considering a leap into digita...2025-04-1737 min
The Digital Marketing Mentor083: Career Crossroads, PPC Prosperity, and Authentic Alliances with Susan YenSend us a textIn this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC). Together, they discuss Susan’s journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing. Susan talks about her experiences working in agency and in-house settings, the difficulties small businesses have with PPC, and how artificial intelligence is changing the sector.Episode Highlights: Susan shares her j...2025-04-0241 min
The Digital Marketing Mentor082: Office Hours | Paid Social Media for Beginners: Crafting Winning Ads with Grace GlassSend us a textIn this episode, Danny dissects the intricacies of paid advertising with Grace Glass, Paid Social Media Strategist at Optidge. She shares her expertise in balancing creative and strategic elements to build high-performing campaigns, especially for beginners. Tune in to gain valuable insights on ad budget allocation, testing methodologies, campaign optimization, segmentation strategies, and common pitfalls to avoid for beginners. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and...2025-03-1944 min
The Digital Marketing Mentor081: Powered By Psychology: Jyll’s Guide to Google Ads, Audience Targeting & MentorshipSend us a textIn this episode, Danny speaks with Jyll Saskin Gales, a Google Ads coach and former Google employee, about her journey from studying psychology to becoming a leader in digital advertising. Join us as Jyll shares insights on her time at Google, how she transitioned to consulting, and her approach to coaching and mentorship. She discusses personal branding, content creation, and the importance of audience segmentation in Google Ads. Jyll's experience offers helpful advice on optimizing ad effectiveness and business growth, applicable regardless of your level of experience with digital ma...2025-03-0546 min
The Digital Marketing Mentor079: From Microsoft to Mentorship: Jeremiah Andrick’s Journey of Lifelong LearningSend us a textWhat happens when nearly two decades of digital marketing expertise, an entrepreneurial spirit, and a passion for mentorship converge? In this episode of The Digital Marketing Mentor, Danny Gavin sits down with Jeremiah Andrick, a seasoned digital marketing professional who has worked with powerhouse companies like Microsoft, Logitech, and SteelSeries. Jeremiah’s journey is anything but conventional, as he shares how mentorship shaped his career, lessons learned from his immigrant grandfather, and his philosophy of building teams that thrive. Dive into this insightful conversation to learn how personal values, lifelong learning, and challenging th...2025-02-0559 min
The Digital Marketing Mentor078: Office Hours | Problem-Solving in Paid Search: Best Practices & Common Red Flags with Brianna DeboeverSend us a textIn this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge’s Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls. Whether you’re a seasoned marketer or just getting started, this episode will guide you through building stronger, more efficient paid search campaigns. Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our...2025-01-2226 min
The Digital Marketing Mentor076: Mentorship, Metrics, and Mastering PPC: Insights from Sophie FellSend us a textIn this episode, Sophie Fell, Head of Paid Media at Liberty Marketing Group, shares her journey in digital marketing after motherhood, discussing her transition from managing Facebook posts for a startup to overseeing multi-million-dollar ad campaigns. She emphasizes the value of mentorship, data-driven decision-making, and the challenges faced with top-of-funnel PPC strategies. She highlights the advantages for beginners of being a “t-shaped marketer,” advocating for a blend of broad knowledge of all platforms with deeper specializations. The episode also explores the impact of AI on digital marketing and the evolving role of paid medi...2024-12-1836 min
The Digital Marketing Mentor075: Mentorship and Representation: Mike's Journey from Music to Mastering SEOSend us a textIn this episode, Danny speaks with Mike King, SEO pioneer and founder of iPullRank, to explore the power of authentic representation through mentorship in the field of digital marketing and SEO. They discuss Mike’s journey from computer science to SEO leadership. These mentors helped shape his path and model for diversity in the industry and emphasized the importance of visibility for aspiring professionals reflecting all forms of diversity. Listeners will gain insights into the future of SEO, the impact of AI advancements, effective brand-building strategies, and tips on navigating the world of SE...2024-12-0438 min
The Digital Marketing Mentor073: The Risks of AI-Generated Content at Scale: How One Business’s Strategy Led to Traffic Declines (Office Hours)Send us a textIn this special episode, Senior SEO Strategist Mandy Politi reveals key strategies for mastering SEO in the age of AI, focusing on Google's EEAT guidelines. Through the compelling case study of a real Optidge client, Mandy and Danny highlight the risks of relying too heavily on AI-generated content for the sake of ramping up quantity, emphasizing the importance of aligning content with user intent. The conversation shares expert insights on on-page and local SEO, comprehensive content audits, addressing technical challenges, and best practices to ensure long-term success in search rankings....2024-11-0642 min
The Digital Marketing Mentor072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy ObersteinSend us a textIn this episode of The Digital Marketing Mentor, Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on balancing brand building with performance marketing, along with personal stories like his love for the Yankees and ground coffee.Episode Highlights:Mordy views mentorship as a deep interpersonal relationship, where mentors guide by sharing...2024-10-2347 min
The Digital Marketing Mentor071: Scaling with Strategy: Ross's Journey from Creative Writing to Digital PR LeadershipSend us a textIn this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and evolving SEO practices in the age of AI. Whether you're a budding entrepreneur or a seasoned marketer, this episode offers practical advice and insights on business growth and effective digital marketing.Episode Highlights: Mentorship h...2024-10-0935 min
The Digital Marketing Mentor067: Office Hours | The Superpowers of Effective PPC Budget Management and Pacing with Alejandro TorresSend us a textIn this ‘Office Hours’ episode, we examine PPC budget management closely. We speak with paid search analyst, Alejandro Torres, whose frustration with unpredictability of Google Ads’ spend tracking led to a revolutionary solution. With the assistance of his team, they built a robust tool designed to help them with pacing the spending schedule and optimizing the budgets of PPC campaigns for their clients. Tune into an episode packed full of tips on the technical aspects, team collaboration, and unique challenges faced in managing PPC campaigns. An Optidge "Office Hours" Episode...2024-08-1437 min
Gaytriarchs: A Gay Dads PodcastThe one with filmmakers Andy & Danny VallentineThis week, we are disappointed in the uniqueness of our kids names, Gavin's daughter doesn't want to hug him, David goes to Kindergarten, we rank the top 3 tiny things, and this week we are joined by filmmakers and fellow gay dads Andy and Danny Vallentine who join us to talk about their new movie, The Mattachine Family, as well as flying to Ireland with a 2-year-old, having a newborn while you make your first feature film, and what happened during "the pasta incident." Questions? Comments? Rants? Raves? Send them to GaytriarchsPodcast@gmail.com, or you can D...2024-06-1252 min
The Digital Marketing Mentor059: Office Hours | Bringing Heart into Building Hubspot with Berlin HeartSend us a textIn this episode, learn how Optidge teamed up with Berlin Heart to customize HubSpot, revolutionizing their data management. Explore the challenges Berlin Heart faced with spreadsheets and discover how Optidge customized HubSpot to streamline workflows and enable remote accessibility. Hear about the benefits of tailored CRM solutions and join us as we uncover the transformative power of this partnership with Berlin Heart. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fel...2024-04-2517 min
The Digital Marketing Mentor056: Leveraging LLMs: Britney Muller's Insights on AI, Advocacy, and ASLSend us a textJoin us for a captivating conversation with Britney Muller, where she delves into the realms of mentorship, AI innovations, and her enchanting ASL escapades. Explore the intersection of expertise and experience in this digital marketing adventure!Episode HighlightsBritney Muller shares her journey from pre-med to journalism to internet marketing, emphasizing learning beyond the classroom through diverse experiences like waitressing and mentorship from industry giants like Rand Fishkin. She reflects on the pivotal role of informal mentorship, highlighting relationships that blur the line between guidance and friendship.In...2024-03-1350 min
The Digital Marketing Mentor055: The King of Paid Social's Path from Harmony to High-Performance MarketingSend us a textJoin us on this episode as Andrew Foxwell shares his journey from St. Olaf University through Capitol Hill to California, revealing how mentorship played a pivotal role in his career. Discover the inception of Foxwell Founders, a thriving community connecting marketers and mentors. Andrew reflects on the power of mentorship, the challenges of parenting during a pandemic, and the evolution of digital advertising and paid social on platforms like TikTok.Episode HighlightsAt St. Olaf University, Andrew Foxwell delved into political science and business, finding solace in the...2024-02-2857 min
The Digital Marketing Mentor054: Mentorship Musings: Advertising and the Art of Tailored Guidance with Raphael GavinSend us a textIn this episode, Raphael Gavin, the media-production master, spills the beans on navigating the advertising industry, humorous entry to his career, and the transformative power of mentorship. From his accidental title upgrade to the importance of tailored guidance, dive into the world of advertising with wit and wisdom.Episode HighlightsRaphael Gavin, son of advertising legend Louis Gavin, found his own path in advertising after a chance meeting during his time at his father's agency. He believes no degree can match the power of learning from experience.Raphael...2024-02-1433 min
The Digital Marketing Mentor053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah StemenSend us a textJoin us in this episode as we hear about Sarah Stemen’s journey from programming through in-house marketing to starting her own business. From unexpected mentorship lessons to the art of being an accessible mentor, Sarah spills the beans on agency struggles, the power of conversation in consulting, and her unique approach to Google Ads. Episode HighlightsSarah Stemen began her digital marketing journey before the field fully existed, transitioning from a tech-focused background with an MBA pivot into marketing. Sarah's genuine care for doing good is reflected in...2024-01-3147 min
The Digital Marketing Mentor052: Office Hours | Tracy’s Tale of Transition from Corporate to Creative MarketingSend us a textOn this special Office Hours episode, we are talking with Tracy about making a grand career change. After nearly a decade of working, after achieving a doctorate in physical therapy, Tracy transitioned to freelance work in marketing. Listen in to hear how she faced the questions, both from others and herself, the imposter syndrome, and the challenges of starting a new career. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Op...2024-01-1740 min
The Digital Marketing Mentor051: A Mosaic of Mentorship - Vicky’s Valuable Life LessonsSend us a textVenture on Vicky Charleston's transformative journey from art student to corporate leader. Uncover the profound impact of mentors, familial wisdom, and the challenges of breaking biases in the corporate realm. Explore the multi-chromatic blend of creativity and analytics in her digital marketing odyssey, proving that artistry and strategy can coalesce seamlessly.Episode Highlights Vicky Charleston's journey from abstract art studies at the University of Houston to graphic design success is marked by academic achievements, including a selective entry into the junior block of the graphic d...2024-01-0343 min
The Digital Marketing Mentor050: Office Hours | Debunking, Diversifying, and Diving into the Data of Paid Social Ads with Joseph WolfSend us a textExplore the dynamic world of social media advertising with Joseph Wolf, Optidge’s Head of Paid Social. From diverse campaign strategies to understanding audience behaviors, uncover the importance of quality over quantity and the nuances of tracking for optimal results. Join us as we debunk common myths and gain insights into crafting effective social media campaigns.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even...2023-12-2736 min
The Digital Marketing Mentor049: Navigating Personal Branding and Demolishing Imposter Syndrome with Stacey PieferSend us a textJoin us as Stacey Piefer shares her transformative career, from journalism to purposeful, personal branding. Discover the power of mentoring, authenticity, and Stacey's mission to banish imposter syndrome on the University of Houston campus. Unveil the truth in advertising and explore the evolving landscape of marketing through the lens of a perpetual student of life.Episode Highlights Stacey Piefer's journey began in broadcast journalism at Alvin Community College and led to a degree in Communications and Public Relations at the University of Houston. This shaped her impactful career i...2023-12-2049 min