Shows
The Digital Marketing Mentor110: Office Hours | Paid Media Budgeting, Forecasting & Goal-Setting with the Optidge TeamWhen ad costs spike and attribution gets messy, even the best marketing budgets can start to feel unreliable. In this episode, Optidge's own Joe Wolf and Alejandro Torres cut through the noise on marketing budget planning and ad spend forecasting: what the models look like, where most plans fall apart, and how to build one that holds up when platforms shift, and results lag.This episode lights a fire under a candid, lively discussion of the most complex client-facing problems marketers will encounter, using our own experiences as fuel. An Optidge O...
2026-04-1530 min
Gaytriarchs: A Gay Dads PodcastThe one with tutor Danny BennettThis week, David is humiliated, Gavin has the best weekend of his life, David doesn't know what to do during a tantrum, we rank the top 3 worst gay people, and this week we are joined by Danny Bennett, who talks to us about his tutoring company, how to keep phones away from your kids, and answers the easy question "what is the problem with the American education system?"Questions? Comments? Rants? Raves? Send them to GaytriarchsPodcast@gmail.com, or you can DM us anywhere @GaytriarchsPodcast
2026-04-011h 02
The Digital Marketing Mentor108: Office Hours | Call Tracking for SEO: Why Phone Calls Are the Missing Half of Your Conversion Data with Dorit SassonPhone calls can potentially represent more than 50% of a local business's total conversions, yet most SEO reporting completely misses them. In this Office Hours episode, Danny sits down with Optidge SEO Manager, Dorit Sasson, to break down call tracking for SEO and how most companies have a major attribution blind spot from one of the oldest lead sources: the phone call!They walk through how Dynamic Number Insertion works, explain the three main call scenarios that matter for organic search, and share real advice on optimizing your website and Google Business Profile to drive real o...
2026-03-1829 min
Danny Mac's Awful Podcastpodmogging w/ Chris Carson, Gavin Langelo, & Quinten JamesThree elite Chads join Danny to framemog and podmaxx. We read Danny's newest (dumbest, longest) script ever, occasionally mention Smash Bros and Clavicular, and abandon all hope in the mind-meld game. Now that's what I call podmaxxcastmogging!***Get longer, PREMIUM Episodes, posted early: patreon.com/dmapodSub/Like/Follow to prove you're cool:instagram.com/dmapod youtube.com/@DMAPodtiktok.com/@dmapodcast Danny Mac instagram.com/the_dannymacChris Carson instagram.com/chrispcarson9Gavin Langelo instagram.com/gavinlangeloQuinten Ja...
2026-03-051h 05
PPC Live The Podcast - The F*ck ups that led to TriumphsEP354 - The Leads Were There… So What Went Wrong? ft Danny GavinIn this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experiences, including how honesty, communication, and technology checks can save campaigns and client relationships. TakeawaysHonesty and transparency are crucial when addressing mistakes.Regular communication and reporting can prevent misunderstandings.Implementing backup systems like lead data spreadsheets enhances visibility.AI can assist in analyzing phone call quality and lead qualification.Always double-check inputs and outputs when using AI tools.
2026-03-0441 min
The Digital Marketing Mentor107: ODEO Alumni Journey Series: From Music Class to Meta Tags with Shiri SilkinSometimes the best career opportunities come from the most unexpected places. For Shiri Silkin, that meant an arranged date that didn't work out, but led to her first SEO job without a single interview.In this episode, Danny sits down with Shiri, an ODEO Academy alum who went from teaching music and working in primary schools to becoming an SEO strategist. She shares what it's really like to learn digital marketing from scratch: the moment everything finally clicked, why she's already referred eight people to ODEO Academy, and the advice she'd give anyone considering a s...
2026-03-0419 min
The Digital Marketing Mentor106: The Perfect Day to Start is Today: Sales Strategy that Actually Works with Menashe FriedmanMenashe Friedman’s career didn’t follow a straight line. From failing fast in an early sales role to decades later becoming the consultant companies call when their sales teams need clarity and consistency, his journey spans industries, downturns, and hard-earned lessons.In this episode, Danny and Menashe explore why quality matters more than quantity in sales activity, how to close the gap between sales and marketing, and why trust is built through mindset, not tactics. Menashe’s experience building from scratch, navigating the 2008 market crash, and selling in every industry he entered delivers insights that re...
2026-02-1835 min
ppc.zone | New Perspectives and Insights for Digital Marketers#57 ppc.zone February 2026: Danny Gavin “Paid Media + CRM = PerfCRMance”Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine.
Danny has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks with practical case studies, helping audiences move from lead generation to revenue...
2026-02-0410 min
The Digital Marketing Mentor105: Office Hours | Marketing Success in 2026: Mastering the Ebb and the FlowMarketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in 2026: why AI references matter more than rankings, why trust forms in communities you don't control, and why connecting paid media to your CRM is the difference between guessing and knowing. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to’s, and advice on specific marketing topics. Join ou...
2026-02-0409 min
Fast Forward PodcastEp. 14 — Optidge Digital Marketing w/ Danny GavinIn this episode of Fast Forward, I sit down with Danny Gavin, founder and chief strategist of Optidge, host of the Digital Marketing Mentor podcast, and creator of the ODO Academy, to unpack what it takes to build a modern agency in a world where AI is changing search, reputation, and strategy in real time. Danny shares his origin story from immigrating to Houston as a kid to building websites in the early internet era, how an MBA internship at blinds.com helped solidify his path, and why mentorship and education have stayed at the core of everything he...
2026-01-3035 min
The Digital Marketing Mentor104: No Playbook? Observation and Calculated Risk in Retail Marketing with David GavinWhen there's no handbook for building a career, you rely on tenacity, positivity, and education. David Gavin learned retail marketing the hard way: by watching, asking questions, and looking for the white space everyone else ignored.In this episode, Danny sits down with his uncle, David Gavin, a worldwide sales and merchandising consultant who went from navigating apartheid-era South Africa to becoming a strategic force in North American jewelry retail. David shares how focusing on what competitors aren't doing beats racing to the bottom of price, how mentors who throw you in the deep end c...
2026-01-2145 min
The Digital Marketing Mentor103: Office Hours | Case Studies: Paid Media and CRM - Closing the Attribution GapWhat if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn’t a mystery businesses have to live with. This problem, the attribution gap, can be solved through methodical thinking, technical capability, and a willingness to build the infrastructure that connects marketing activities to real business outcomes. In this episode, we pull back the curtain on two concrete case studies using two real companies who faced the maddening reality: their CRM systems and ad platforms weren’t talkin...
2026-01-0709 min
The Digital Marketing Mentor102: Office Hours | From Journalism to SEO Strategy: Dorit Sasson on Writing, Mentorship, and the Human Side of SearchIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO’s evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy...
2025-12-1042 min
The Digital Marketing Mentor100: Office Hours | Episode 100: The Mentors Who Made Us (Best Mentorship Stories)Join the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and communities. This milestone episode shines a spotlight on the profound impact of mentorship and how encouragement, honest feedback, and selfless teaching can change lives and spark lifelong learning. Every voice in this compilation episode reveals that mentorship is not just a practice, but a legacy worth sharing and celebrating.Episode Highlights: Some of the common traits tha...
2025-11-121h 17
Founders FutureThe Founder's Climb: Danny Gavin on Building Optidge and Embracing the JourneyIn this episode of Founders Future, with host Milan Kohut, we sit down with Danny Gavin, the founder and CEO of Optidge. Danny shares his fascinating journey from an ordained rabbi and MBA graduate to launching a full-service digital marketing agency. He delves into his immigrant family's influence, his early fascination with technology in the 90s, and the pivotal moment on the couch with his wife where the name "Optidge"—a blend of "optimizing" and "bridging" the gap for businesses—was born. Danny opens up about the initial challenges of starting a consultancy in a post-recession economy and the impo...
2025-10-2418 min
The Digital Marketing Mentor098: Office Hours | What AI Can’t Do: Leading with Empathy in a Remote World with Sarah CuestaIn this deeply human episode, Optidge’s own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can’t do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical hypnotherapy to people operations, Sarah unpacks how trust, structure, and culture fuel successful teams, especially in remote environments. Whether you’re managing a team or just part of one, this is your blueprint for building stronger human connections in the age of tech.An Optidge "Office Hours" Episode:Our Office Hours ep...
2025-10-1527 min
B2B Marketing MethodsStrategy, Sales Alignment, and the Future of Marketing with Danny GavinIn this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, sits down with Danny Gavin, founder of Optidge, professor of digital marketing at the University of Houston, and host of The Digital Marketing Mentor podcast.Danny shares insights from his many “hats” in the digital marketing world—agency leader, educator, mentor, and family man. The conversation dives into the importance of CRM systems for tracking leads and driving ROI, how to align sales and marketing teams for greater transparency, and why strategy—not quick fixes—is the foundation of sustainable growth.Danny al...
2025-09-1244 min
The Digital Marketing Mentor095: AI Answers: The Future of SEO is Already Here (Office Hours)In this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility.From the shift away from rankings to the rise of Generative Engine Optimization (GEO), Danny breaks down what marketers need to know now, and how to stay visible and relevant in a world where ChatGPT might answer before Google does. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Opt...
2025-09-0309 min
The Digital Marketing Mentor094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle MillerMichelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable.From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional alignment, and no-nonsense mentorship.In this episode, she joins Danny Gavin to unpack the real challenges (and surprising rewards) of marketing technical products, mentoring young professionals, and thriving in male-dominated, B2B industries. It’s a conversation grounded in experience with lessons for every level of marketer, agency leader, or business builder.Episode Highlights: Discover Miche...
2025-08-2034 min
The Digital Marketing Mentor093: You Want One Person to Do All That?! Real Talk on Marketing Jobs in 2025What started as a frustrated student’s question turns into two powerful interviews about the chaos of modern marketing job descriptions.Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary.From overloaded listings to mental burnout, this episode is packed with practical hiring tips, career strategies, and real talk for both marketers and employers. Whether you’re hiring, job hunting, or redefining roles within your team, these conversations offer essential clarity.
2025-08-0641 min
Only ChokingGavin Stewart, 10th Planet Banbury Head Coach - Only Choking Episode 7In this engaging conversation, Gavin Stewart, a 10th Planet Black Belt and head coach at 10th Planet Banbury, shares his journey into martial arts, the evolution of his gym, and his training philosophy. He discusses the importance of fundamentals, injury management, and the future of his academy, including plans for expansion. Gavin also reflects on the challenges and joys of coaching, the impact of competition, and the camaraderie within the jiu-jitsu community.
2025-07-311h 05
Outlier's Edge Podcast with Niiamah AshongDo What You Love: The Key to Long-Term Success | Danny Gavin, Stacy Piagno | Ep 801"If you're not happy, it's not going to be sustainable. You can make all the money in the world, but what's that thing that's going to bring you happiness?" Stacey PiagnoJoin Niiamah (@niiamahashong) and Danny Gavin, Stacy Piagno for a raw conversation about the hidden costs of authenticity in business and why doing what you love isn't just feel-good advice, it's the key to long-term success. Learn how to turn your unique gifts into your competitive advantage.Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of...
2025-07-2944 min
The Digital Marketing Mentor092: Minisode - From Mommy Bloggers to Influencers with Paula BrunoWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today’s creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don’t DM creators unless you know their...
2025-07-2311 min
The Digital Marketing Mentor091: Office Hours | Websites That Convert: Development, Design, and SEO Success with Santi SchambergerIn this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge. They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design. Santi opens up about his self-taught journey, agency life, and how real impact comes from aligning websites with actual business goals. This episode provides a roadmap for creating digital experiences that not only look professional but actually drive business results. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for det...
2025-07-0934 min
Danny Jones Podcast#313 - Exiled VICE Founder: The #1 Villain in Political Media | Gavin McInnesWatch this episode FULLY UNCENSORED: https://patreon.com/dannyjones
Gavin McInnes created Vice Magazine in 1994. He is also known as the "Godfather of hipsterdom".
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2025-07-052h 51
The Digital Marketing Mentor090: Building Teams and Breaking Silos: Marketing Leadership in the Dirt World with Dan BriscoeIn this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach. His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.Episode Highlights: Dan shares how...
2025-06-2538 min
The Digital Marketing Mentor089: Office Hours | Diagnosing Paid Social Campaigns & Nurturing Stronger Client Relationships with Joe WolfIn this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don’t just run ads—they build partnerships that last. From tactical frameworks like Optidge’s 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.A...
2025-06-1119 min
The Digital Marketing Mentor086: Mastering LinkedIn Ads & Mentorship in B2B Marketing with AJ WilcoxIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss’s boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ explains why he left SEO and...
2025-05-1444 min
The Digital Marketing Mentor085: Branding As a Solution, Not a Service with Chaya GlattIn this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing. Chaya shares her thoughts on branding as a solution rather than just a service, offering insights into how businesses can use branding to solve real problems. The discussion touches on the importance of having a strong foundation in brand strategy and the dedication to gaining a deeper understanding of what branding can do for business growth. She also gives an honest tak...
2025-04-3045 min
The Digital Marketing Mentor084: Office Hours | From NICU Nurse to PPC Pro: A Career Pivot Story with Sara StricklandIn this episode, Danny welcomes Sara Strickland, a former full-time NICU nurse turned paid search coordinator at Optidge. Sara shares her powerful journey of transitioning from saving lives in hospitals to optimizing Google Ads campaigns.She discusses the transferable skills from nursing—like pattern recognition and empathy—that have made her a natural in PPC. Along the way, she’s found guidance from mentors (including her sister) and now mentors others through team training and client relationships.This conversation is packed with advice for anyone considering a leap into digital marketing from a non-traditional background.
2025-04-1737 min
The Digital Marketing Mentor083: Career Crossroads, PPC Prosperity, and Authentic Alliances with Susan YenIn this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC). Together, they discuss Susan’s journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing. Susan talks about her experiences working in agency and in-house settings, the difficulties small businesses have with PPC, and how artificial intelligence is changing the sector.Episode Highlights: Susan shares her journey from struggling with traditional schoo...
2025-04-0241 min
The Digital Marketing Mentor082: Office Hours | Paid Social Media for Beginners: Crafting Winning Ads with Grace GlassIn this episode, Danny dissects the intricacies of paid advertising with Grace Glass, Paid Social Media Strategist at Optidge. She shares her expertise in balancing creative and strategic elements to build high-performing campaigns, especially for beginners. Tune in to gain valuable insights on ad budget allocation, testing methodologies, campaign optimization, segmentation strategies, and common pitfalls to avoid for beginners. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny him...
2025-03-1944 min
The Digital Marketing Mentor081: Powered By Psychology: Jyll’s Guide to Google Ads, Audience Targeting & MentorshipIn this episode, Danny speaks with Jyll Saskin Gales, a Google Ads coach and former Google employee, about her journey from studying psychology to becoming a leader in digital advertising. Join us as Jyll shares insights on her time at Google, how she transitioned to consulting, and her approach to coaching and mentorship. She discusses personal branding, content creation, and the importance of audience segmentation in Google Ads. Jyll's experience offers helpful advice on optimizing ad effectiveness and business growth, applicable regardless of your level of experience with digital marketing. Episode Highlights:
2025-03-0546 min