Shows
Local Marketing SecretsMarie Haynes: Google Is Becoming an AI Agent (What That Means for SEO)Marie Haynes is one of the most respected voices in SEO, Google algorithms, and AI search—and in this episode of Local Marketing Secrets, she breaks down how search is fundamentally changing.Google is no longer just ranking pages. It’s learning from users, predicting satisfaction, and increasingly acting as an AI agent that chooses outcomes on behalf of searchers. Marie explains what’s really driving rankings today, why many websites were hit by recent Google updates, and how concepts like EEAT, user signals, NavBoost, and Helpful Content have been absorbed directly into Google’s core systems.We...
2025-12-221h 20
Local Marketing SecretsHoward Patridge on How To Build a Business That Runs Without You (Systems, Leadership, Mindset)Howard Partridge is one of the most influential small business coaches in America, with a journey that started in deep poverty and led to building multiple multimillion-dollar companies. Raised in a 600-square-foot home in Mobile, Alabama, Howard went from having nothing to scaling a cleaning business from the trunk of his car into a fully turnkey operation. Along the way, he authored more than a dozen books, was personally mentored by Zig Ziglar, and spent nearly three decades helping service business owners build companies that run without them.In this episode of Local Marketing Secrets, Howard breaks down what...
2025-12-1540 min
Zip Code Kings PodcastThe ULTIMATE Guide To Local SEO For Pest Control - Danny LeibrandtAre you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this full training session, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down the complete blueprint for building a high-performing digital marketing foundation as a pest control company. Across five in-depth segments, Danny explains how websites, keywords, Google Business Profiles, on-page SEO, and backlinks all work together to create authority, visibility, and long-term ranking power. From understanding your website as a digital storefront to structuring pages, category architecture, and...
2025-12-081h 27
Local Marketing SecretsKen Moskowitz on How To Craft The Perfect Ad: Storytelling, AI Tools, and Brand MessagingKen Moskowitz is a 40-year branding veteran who has worked with some of the world’s most iconic companies, including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He’s helped generate billions of dollars in sales through storytelling-driven advertising and emotional brand building. Today, he holds equity in seven home service companies and teaches thousands of businesses how to create ads people remember, trust, and choose.In this episode, we dig into how Ken first became obsessed with advertising as a kid—long before he was working with billion-dollar brands. He shares how his early fascination with radio...
2025-12-0852 minZip Code Kings PodcastDanny Leibrandt on How To Build QUALITY Backlinks For Pest ControlAre you a pest control owner looking to grow? Join Our Facebook Group with 1,100+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with his friend Danny Leibrandt, owner of Pest Control SEO, to unpack the truth about backlinks for pest control companies. Danny starts by answering the big question of whether backlinks still matter, explaining that they act as “votes of confidence” from other websites and are one of the key ways Google evaluates authority and trust. He breaks down what a backlink actually is, why one high-quality link from a relevant, authoritative site beat...
2025-12-0518 minZip Code Kings PodcastDanny Leibrandt on How To OPTIMIZE Your Pest Control Website For SEOAre you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should optimize their websites for SEO. Danny starts by explaining the three main pillars of SEO—on-page, technical, and off-page—and then zooms in on on-page factors that matter most for pest control websites. He walks through the four key places every primary keyword should appear on a page (URL, H1, title tag, and on-page text) and expl...
2025-12-0315 minZip Code Kings PodcastDanny Leibrandt on How To RANK Google Business Profile For Pest ControlAre you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to walk through exactly how pest control companies can win their Google Business Profile and turn it into a consistent source of high-quality leads. Danny explains the most important details business owners must optimize, from services and descriptions to categories, basic information, and the one-time setup items most companies overlook. He also breaks down how to properly access and manage your...
2025-12-0119 min
Local Marketing SecretsJeremy Vest Gives a MASTERCLASS On YouTube: #1 Ranking Signal, Best Content Strategy, and AI VideoJeremy Vest has spent 18+ years helping creators and brands generate more than 50 billion organic views and over $100M in revenue. He’s trained some of YouTube’s top educators and global brands, spoken at conferences around the world, and built Creator Unlock to help everyday creators finally stop guessing — and start growing.In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jeremy to break down the biggest shift YouTube has seen in two decades: the rise of TV watch time. Jeremy explains why long-form, story-driven content is now dominating the algorithm, why 45-minute episodes outper...
2025-12-0149 minZip Code Kings PodcastDanny Leibrandt on The TRUTH Of Keyword Research For Pest ControlAre you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should approach keyword research and why it directly determines how many leads and calls your business gets. Danny opens the conversation by explaining the top keywords customers search for, how geography affects search behavior, and why slight variations in phrasing can create entirely different keyword opportunities. He also highlights why “pest control near me” and...
2025-11-2814 minZip Code Kings PodcastDanny Leibrandt on How To Build a Website The RIGHT Way For Pest ControlAre you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon interviews Danny Leibrandt, owner of Pest Control SEO, to break down exactly how important a website is for pest control companies and what separates a high-performing site from one that costs you customers. Danny explains why your website functions as your digital storefront, how first impressions influence buying decisions, and why a clean, on-brand, professional site is essential for building trust and increasing conversions.Jake and Danny walk through...
2025-11-2624 min
Local Marketing SecretsEllen Rohr on Why You NEED To Charge More, Building a $40M Franchise, and Top 3 Home Services KPIsEllen Rohr is one of the MOST influential leaders in home services. She helped grow Benjamin Franklin Plumbing from zero to 47 locations and over $40M in franchise sales in under two years. She’s the co-founder of ZoomDrain, now with 60+ locations nationwide. And she’s a major industry leader at ServiceTitan, where she helps thousands of contractors build more profitable companies.In this episode, we dive deep into the real financial mechanics behind a successful home service business. Ellen breaks down the three KPIs every owner must master, why most contractors are drastically underpriced, and the simple math...
2025-11-2452 min
Pest Control MillionairePCM 150 | Danny Leibrandt of Pest Control SEODanny Leibrandt is the founder of Pest Control SEO (https://pestcontrolseo.com/).Check out his podcast ‘’Pest Control Legends’’!: https://www.youtube.com/@PestControlLegendsOrder ‘’Zip Code Kings: The Ultimate Guide to Growing Your Pest Control Company’’: https://www.amazon.com/Zip-Code-Kings-Ultimate-Growing/dp/B0FWRK7S9XThe Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit pestcontrolmillionaire.com.Send your business and entrepreneurship questions to info@pestcontrolmilli...
2025-11-1854 min
Local Marketing SecretsBodhi Gallo on His SECRET To Local SEO, Building a $10M Agency, and Twitter Growth StrategiesBodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization...
2025-11-1743 min
Local Marketing SecretsDave Carroll REVEALS How He Built a $100M SaaS, Going To Prison, and What It Really Takes To WinIn this episode of Local Marketing Secrets, Danny Leibrandt joins Dave Carroll—the founder & CEO of DOPE Marketing, a direct-mail software and fulfillment company that lets small businesses and agencies send laser-focused mail with no minimums. DOPE Marketing just landed on the Inc. 5000 for the second year in a row (No. 475 last year, No. 675 this year) and now runs a 100+ person print operation that integrates with tools like HighLevel and Zapier to trigger postcards, handwritten notes, and even branded boxes from real-time customer actions. Dave also owns Lion’s Share Maintenance, giving him rare credibility on both the home-service and...
2025-10-271h 04
Local Marketing SecretsJason Hennessy on The TRUTH Of Hitting $23M, Reverse Engineering Google, and Local SEO StrategyIn this episode of Local Marketing Secrets, Danny Leibrandt joins Jason Hennessey—an internationally recognized SEO strategist, author of Law Firm SEO and Honest SEO, and founder of Hennessey Digital. Jason shares how he went from reverse-engineering Google in the early 2000s to leading a 100-person, eight-figure agency, while building a 1.7M+ audience on Instagram with daily insights on marketing and growth.You’ll learn what truly drives local search in 2025: clean technical foundations, intent-matched content, and authority through the right mix of relevance and high-trust links. We break down the “Lamborghini” agency model vs. low-budget churn, why sche...
2025-10-1348 min
Local Marketing SecretsTony Ricketts on His METHOD To Agency Growth, Scaling Local Businesses, and What's Working NowIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Ricketts—founder & CEO of LawnLine Marketing—to unpack how he grew one of the most recognized niche agencies in lawn & landscape. Over the past nine years, Tony has scaled LawnLine to serve 200+ companies and surpass $3M ARR, while spinning up two SaaS plays: Crystal Insights (AI call analysis) and AgencyTitan (an operating system for agency fulfillment and management).Tony walks through the pivotal shift from generalist web-dev projects to a productized, systems-driven model—and why “best known beats best” when it comes to winning deals. He...
2025-10-0651 min
Local Marketing SecretsChris Dreyer Gives a MASTERCLASS on AI SEO, Winning Inc. 5000 Award 8x In a Row, and "Niching Up"On this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Chris Dreyer, founder and CEO of Rankings.io — one of the most dominant SEO agencies in the country, built exclusively to serve personal injury law firms. Chris shares his wild journey, from playing Magic: The Gathering competitively to building an affiliate empire, crushing online poker tournaments, and ultimately launching a powerhouse agency that’s made the Inc. 5000 list eight years in a row.They dive deep into the importance of niching up, how focus compounds opportunity, and why most agencies still miss the mark on p...
2025-09-2950 min
Local Marketing SecretsTim Kahlert on The PROBLEM With Your Website, Building #1 Local SEO Community, and Common QuestionsIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tim Kahlert — founder of Hyptrix, author of The Local SEO Bible, and leader of the largest Local SEO Facebook group with over 100,000 members. Tim shares his incredible journey from being broke and living in a van in Australia to becoming one of the most recognized and influential voices in the Local SEO space.Throughout the conversation, Tim breaks down what really moves the needle in Google Business Profiles, why conversions matter more than rankings, and how to structure a website for maximum impact. He also di...
2025-08-2551 min
Local Marketing SecretsJoe Crisara on The SCIENCE Of Pricing Home Services, Escaping $471k Of Debt, and Sales StrategyIn this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions so customers feel in control while businesses capture higher margins. He breaks down the Three C’s—character, competence...
2025-08-1156 min
Local Marketing SecretsClaudia Tomina on Google Business Profile Suspension CRISIS, Ranking Factors, and Restaurant SEOIn this episode of Local Marketing Secrets, Danny Leibrandt is joined by Claudia Tomina, the founder of ReputationArm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a Platinum Product Expert for GBP, a contributor to Search Engine Land and the Local Search Ranking Factors study, and someone who’s helped countless businesses—from national restaurant chains to mom-and-pop shops—rank in the map pack and recover from suspensions.We cover everything from the suspension crisis and video verification to bulk verification strategies, the truth about keywords in reviews, why photos...
2025-08-0448 min
Local Marketing SecretsRoger Wakefield on Becoming a FAMOUS Plumber, Selling His Company For $46M, and YouTube SecretsIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with Roger Wakefield—master plumber, keynote speaker, and the most recognized face in the trades on social media. With over 650,000 YouTube subscribers and millions of views, Roger has built more than just a plumbing business. He’s built a personal brand that’s redefining what it means to be a modern tradesperson.Roger shares his journey from managing a restaurant at 16 to becoming one of the loudest voices for blue-collar entrepreneurship. He talks about how the trades saved his life, how he built his company from the gr...
2025-07-2851 min
Local Marketing SecretsMarko Sipilä on Becoming a MILLIONAIRE at 21, Keys To Winning Facebook Ads, and Using ChatGPTIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how...
2025-07-2148 min
Local Marketing SecretsTony Mormino Goes DEEP On Social Media For Local Business, How To Go Viral, and Personal BrandingIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Mormino—25-year HVAC veteran, VP of Tactical Media at Air Control Concepts, and the creator of HVAC TV. He’s built a massive personal brand with over 50,000 followers on both LinkedIn and Instagram, and he’s living proof that you can grow a real audience—even in industries like HVAC, pest control, or painting.We dive into how Tony took his field experience and turned it into trust-building content that actually brings in business. He shares what it takes to start from zero, why most peo...
2025-07-0747 min
Local Marketing SecretsJason Brown on EXPOSING Shady Local SEO, Helping The FTC with Fake Reviews, and Fighting SpamIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews (step-by-step), and why more businesses are getting suspended — even when they play by the rules. You’ll hear...
2025-07-0352 min
Local Marketing SecretsBryan Eisenberg on INVENTING The Term “CRO”, Making Billions For Big Clients, and Losing 100lbsIn this episode of Local Marketing Secrets, I’m joined by Bryan Eisenberg — two-time New York Times bestselling author, co-creator of the Persuasion Architecture Framework, and the guy who literally coined the term conversion rate optimization. We talk about the origin of CRO, how Bryan helped companies like Google, Dell, and Disney generate hundreds of millions in revenue, and how local businesses can apply the same frameworks to dominate their markets.We dig into Bryan’s “Five Rs” of SEO and authority, how to build brandable language that spreads, what Amazon’s four core pillars can teach service busi...
2025-06-301h 06
Local Marketing SecretsBarry Schwartz on Google’s CRAZY "I/O Update", Optimizing For LLMs, and The Future of SearchIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with the legendary Barry Schwartz — the founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and a go-to authority for all things SEO and Google updates. For over 20 years, Barry has tracked every major algorithm shift, interviewed Google’s top search executives, and built one of the most trusted voices in the SEO world.Together, Danny and Barry dive deep into the future of SEO, the rise of AI Mode, and how Google's search is transforming in real time. Barry shares insider insi...
2025-06-1651 min
Local Marketing SecretsAl Levi on His FRAMEWORK That Got Tommy Mello To $300M, Home Services Mistakes, and Marketing HacksIn this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Al Levi, a renowned business strategist and author of the bestselling book, The Seven Power Contractor. Al, a third-generation contractor who transformed his family’s plumbing and HVAC business into a thriving enterprise, shares his proven strategies that have helped thousands of trades businesses systematize their operations for less stress, more profit, and sustainable growth.Danny and Al delve deep into the Seven Power Framework—covering planning, operations, staffing, sales, sales coaching, marketing, and financial systems—and discuss how businesses of all sizes, from startu...
2025-06-0951 min
Local Marketing SecretsAaron Weiche on Why Your Website SUCKS, How To Win Local Business, and Conversion OptimizationIn this episode of Local Marketing Secrets, Danny Leibrandt is joined by Aaron Weiche, co-founder of Leadferno, a groundbreaking SaaS platform that boosts conversions for local businesses through streamlined text-based messaging. Aaron's impressive career includes leading GatherUp to an Inc. 5000 recognition before successfully exiting, and he's renowned for his insightful talks at major industry conferences like MozCon Local and SMX Advanced.Tune in as Danny and Aaron dive deep into the essentials of conversion optimization. Discover common pitfalls businesses encounter, practical steps to maximize website leads, and why "speed to lead" can dramatically impact your business growth...
2025-05-1948 min
Local Marketing SecretsBrigham Dickinson on The KEY To Sales In Home Services, Training 1,250+ Reps, and StorytellingJoin host Danny Leibrandt on this powerful episode of Local Marketing Secrets as he welcomes Brigham Dickinson, founder of Power Selling Pros, the nation’s leading coaching organization for customer service representatives (CSRs) in the home services industry. Brigham shares his game-changing "Pattern for Excellence" framework, revealing how to transform every incoming call into revenue, drive customer loyalty, and master the art of emotionally intelligent customer service.With insights gleaned from training over 1,250 CSRs across the US, Canada, and Australia, Brigham unpacks exactly what stellar customer service looks like in the trades, highlighting actionable strategies to effectively ha...
2025-05-1249 min
Local Marketing SecretsJim Klauck on Radio Ads STRATEGY For Home Services, Working With Tommy Mello, and 40+ Years On AirIn this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you want to tap into a trusted medium to reach homeowners who are ready to buy—and discover how podcasting can mult...
2025-05-0552 min
Local Marketing SecretsDan Antonelli on What Most Brands Get WRONG, Rebranding 2,500+ Home Services, and Lessons LearnedIn this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing dollar go further. If you’re ready to stop blending in and start attracting ideal clients (and employees!), don’t miss this conversation.
2025-04-2847 min
Local Marketing SecretsAdam Coffey on Doing $2.5 BILLION in Deals, Why Most Businesses Get Stuck, and 4 Stages Of GrowthIn this episode of Local Marketing Secrets, host Danny Leibrandt is joined by Adam Coffey—a three-time CEO who’s scaled multiple private equity-backed companies to over a billion dollars. Adam outlines the four key stages of growth every entrepreneur must master, from zero to a million, a million to 10 million, 10 million to 100 million, and eventually 100 million to a billion. Drawing on his 58 acquisitions and $2.5B in deal experience, Adam shares how to build and structure a business for maximum scalability, the importance of strong unit economics, and when (and why) to partner with private equity to fuel explosive grow...
2025-04-2149 min
Local Marketing SecretsBen Heath on Spending $100 MILLION on Meta Ads, Instagram Vs. Facebook, and Creating Killer OffersIn this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.Lead Campaigns for Local Businesses: Always tell Meta what you want—if you're after leads, optimize fo...
2025-04-1437 min
Local Marketing SecretsCraig Campbell on The MISTAKE Of Doing Black Hat SEO, When To Use AI, and How Google Has EvolvedWelcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).In this candid conversation, we dive deep into:- Black Hat vs. White Hat: Understanding the real difference and why it’s not always about spam- Local SEO Tactics: How be...
2025-04-0756 min
Local Marketing SecretsAndrew Shotland on NEW Local SEO Data, The Rise Of Reddit and Quora, and Google's AlgorithmIn this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly quoted by major publications such as the New York Times, the Wall Street Journal, a...
2025-03-3150 min
Local Marketing SecretsDennis Yu on The RIGHT Way To Start a Podcast, The Power Of Repurposing, and Boosting ContentIn this interview, Danny Leibrandt sits down with Dennis Yu to discuss how to start a podcast. Dennis is the CEO and founder of a BlitzMetrics, a company that helps home service business grow through digital marketing.With over 30 years over experience in digital marketing, Dennis has helped major brands like Nike, Red Bull, Starbucks, Adidas, and the Golden State Warriors shine online. In total, he's managed over $1B of ad spend on Facebook and Google Ads. In this episode, we break down the power of podcasting for local businesses—how to turn one conversation into a gol...
2025-03-241h 08
Local Marketing SecretsRobin Alex on Building a $2.5 BILLION Dollar SaaS, The GoHighLevel Story, and Using AI EffectivelyIn this episode of Local Marketing Secrets, host Danny Leibrandt interviews Robin Alex, one of the three co-founders of HighLevel—a powerful sales and marketing platform now valued at over a billion dollars. Robin’s story begins in the trenches of local marketing, where he grew his own agency to over 200 clients before realizing the critical need for a more unified, automated approach to managing leads and communicating with customers.Robin dives into how he teamed up with his co-founders, their early struggles duct-taping multiple tools together, and the “lightbulb moment” that sparked HighLevel’s creation. Learn why they d...
2025-03-1743 min
Local Marketing SecretsJosh Nelson on Scaling 137+ Agencies To $1 MILLION Dollars, Why Most Fail, and Local Marketing HacksIn this conversation, Danny Leibrandt interviews Josh Nelson, founder of Seven Figure Agency and Plumbing and HVAC SEO. They discuss Josh's journey from starting a web design company to building a successful digital marketing agency focused on plumbing and HVAC. Josh shares insights on scaling his agency to seven figures in just two years, the importance of client retention, and the evolution of his mentorship program for agency owners. They also explore the future of digital marketing, the role of AI, and the significance of video content in marketing strategies.Josh Nelson, Founder Of Seven Figure Agency:
2025-03-1054 min
Local Marketing SecretsGreg Sterling on The IMPACT Of AI in Local SEO, 25+ Years in Local Search, and Consumer TestingIn this episode, Danny Leibrandt interviews Greg Sterling, a local marketing expert with over 25 years of experience. They discuss Greg's journey into local marketing, the importance of user testing and research, and how consumer behavior varies across different industries. The conversation also explores the role of AI in local business, emerging trends in local marketing, and the future of local search. Greg shares insights from his research, highlighting the significance of reviews and the challenges small businesses face in claiming their Google profiles. The episode concludes with a discussion on the importance of prioritizing tasks and managing time effectively...
2025-03-031h 05
Local Marketing SecretsSean Akyildiz on AI Agents TAKING OVER, AI For Local Business, and Personal Branding StrategyIn this episode, Danny Leibrandt interviews Sean Akyildiz, also known as Zoro The Wiz, a personal branding and AI expert. The two reminisce about their shared history, including starting a software company, Pegasus UGC, in 2023. They discuss Sean’s entrepreneurial journey from launching NFT projects to pivoting into AI development and personal branding, where Sean scaled his Instagram following to 100,000+.Sean shares insights on:AI in Business: He highlights the rapid evolution of AI, especially in automating administrative tasks, sales, and content creation, while expressing concerns about AI's dystopian potential. Sean emphasizes using AI as a...
2025-02-241h 18
Local Marketing SecretsChris Yano on Building a $100 MILLION Dollar Agency, Partnering With Gary Vee, and Private EquityIn this conversation, Chris Yano, founder and CMO of RYNO Strategic Solutions, shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to clients, the lessons learned from his experiences, and the impact of his collaboration with Gary Vaynerchuk. He reflects on the evolution of his role within the company and...
2025-02-1748 minPest Control MillionairePCM 113 | Danny Leibrandt of Pest Control SEODanny Leibrandt is the founder of Pest Control SEO: https://pestcontrolseo.com/Check out his podcast ‘’Local Marketeer’’!: https://www.youtube.com/@LocalMarketeerFacebook: https://www.facebook.com/DannyLeibrandtLinkedin: https://www.linkedin.com/in/dannyleibrandt/X: https://x.com/DannyLeibrandtPest Control Millionaires Course: https://pestcontrolmillionaires.com/The Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit pestcontrolmillionaire.com.Send your bus...
2025-02-111h 00
Local Marketing SecretsJonathan Bannister on His UNTAPPED Local Marketing Strategy, What Agencies Lie About, and BrandingIn this conversation, Danny Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics in driving business success. The conversation highlights the significance of adaptability, continuous learning, and building strong client relationships in the marketing field. In this conversation, Jonathan Bannister discusses the intricacies of PPC advertising, the importance of budgeting...
2025-02-101h 40
Local Marketing SecretsBlake Denman on What's ACTUALLY Working In Local SEO, Link Building, and Local Content StrategyIn this conversation, Danny Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and resources available for local SEO and the importance of testing and experimentation in SEO strategies.Key Takeaways:- Blake Denman has been in local SEO for 18 years and runs Rickety...
2025-02-031h 07
Local Marketing SecretsTim Brown on Building a $6 MILLION Dollar Agency, Social Media, and The Truth Of EntrepreneurshipIn this conversation, Danny Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in providing services. Tim also highlights the significance of creating unique customer experiences and the reality of entrepreneurship, noting that it is not for everyone. In this conversation, Tim Brown discusses the importance of...
2025-01-271h 04
Local Marketing SecretsGyi Tsakalakis on Legal Marketing SECRETS, 17+ Years in Local SEO, and Local Search PredictionsIn this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and setting realistic goals. The episode concludes with Gyi's vision for the future of AttorneySync and key lessons learned in business.Key Takeaways:...
2025-01-201h 04
Local Marketing SecretsPhil Risher on The 3 Systems EVERY Local Business Needs, Email Marketing, and Retargeting StrategyIn this episode of The Local Marketeer Podcast, host Danny Leibrandt chats with Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing.Phil shares his unique journey, from managing multi-million-dollar service branches at Enterprise Rent-A-Car to scaling HVAC and duct cleaning companies with groundbreaking strategies. Discover how Phil helped a business grow from $3M to $8M in revenue and increased another company’s leads by...
2025-01-131h 02
Local Marketing SecretsNeil Patel on The FUTURE Of AI, Growing To 1,000+ Employees, and Hitting 5 Million FollowersIn this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online.Neil also reveals his secrets to social media growth, including how he gained 1.3M YouTube subscribers and built a massive online following. Whether you’re lo...
2025-01-0628 min
Local Marketing SecretsPeter Rota on His FORMULA For Technical SEO, How To Audit Effectively, and What Actually WorksThis podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content.The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit and search optimization led to a full-time career. He explains how he’s tackled both local and enterprise-level projects, noting that local SEO can be surprisingly complex and ever-changing, while enterprise SEO involves careful stakeholder mana...
2024-12-1658 minPest Control MillionairePCM 104 | Danny Leibrandt of Pest Control SEODanny Leibrandt is the founder of Pest Control SEO (https://pestcontrolseo.com/).Check out his podcast ‘’The Pest Control SEO Podcast’’!: https://www.youtube.com/@PestControlSEOFacebook: https://www.facebook.com/DannyLeibrandtLinkedin: https://www.linkedin.com/in/dannyleibrandt/X: https://x.com/DannyLeibrandtGorilla Desk Free Trial: https://gorilladesk.com/?fpr=jonas-12The Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit pestcont...
2024-11-261h 05
Local Marketing SecretsJonas Olson on Growing To $10 MILLION Dollars, 120k on YouTube, and The Power Of PodcastingIn this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business.During the conversation, Jonas explains how the pandemic became a turning point for his company, forcing him to pivot from landscaping to pest control. He details how he took bold risks, such as investing in...
2024-11-251h 05
Local Marketing SecretsChris Panteli on The PR BLUEPRINT For Local Business, Getting Backlinks, and Building a BrandIn this value-packed episode, Danny Leibrandt, founder of Pest Control SEO, chats with Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility.Chris shares his fascinating journey, from running a family-owned fish and chip shop to discovering the potential of digital PR and building one of the top link-building agencies in the industry. He provides actionable insights on how local service business...
2024-11-181h 03
Local Marketing SecretsRonald Osborne on How To CRUSH Local SEO, Hitting 90k+ on YouTube, and Local Content StrategyIn this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver.Ronald’s approach to...
2024-11-111h 05
Local Marketing SecretsBrian Dordevic on $4/hour To MILLIONS in SEO, How To Rank on Keywords, and Agency ManagementIn this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies.Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, an...
2024-11-041h 33
Local Marketing SecretsMark Hummel on TRAITS Of Effective Leaders, What Contractors Get Wrong, and The 8-Figure MindsetIn this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals.Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the implementation of frameworks...
2024-10-2859 min
Local Marketing SecretsNathan Gotch on His CRAZY Blogging Strategy, Local SEO Tactics, and SEO Advice For BeginnersIn this episode, Danny Leibrandt interviews SEO expert Nathan Gotch to discuss Nathan's journey in the SEO world, from humble beginnings to becoming a recognized authority in local SEO. Nathan, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career.The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He...
2024-10-211h 11
Local Marketing SecretsAmy Toman on FIXING Google Business Profile Suspensions, Appeals, and Choosing The Right LocationIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Amy Toman, a distinguished Google Business Profile (GBP) Diamond expert. Amy shares insights on her journey to becoming a Diamond expert, emphasizing the value of participating in the GBP community and helping small businesses with Google listing management. She explains the process of gaining Diamond status, which involves actively answering questions in the Google forums and demonstrating a deep understanding of Google products.Danny and Amy discuss the challenges small businesses face when managing Google Business Profiles, particularly for local service businesses like pest control...
2024-10-1449 min
Local Marketing SecretsAllan Draper on OWNING 28 Different Companies, Winning in Pest Control, and How To Scale FastThis podcast features Danny Leibrandt, founder of Pest Control SEO, interviewing Allan Draper, a renowned figure in the pest control industry with ownership in 28 different companies, including 12 under the Proof Pest Control brand and a digital marketing agency called Lizard SEM. Allan also hosts the Bug Bucks podcast and manages a coaching program and community called Bug Bucks Plus. Danny admires Alan's extensive experience and accomplishments in the pest control space.The conversation delves into Allan’s journey into pest control, starting with his first failed venture. He shares how he pivoted from law to pest control, ev...
2024-10-071h 01
Local Marketing SecretsLenny Gray on How To DOMINATE Door To Door Sales, Hitting 8-Figures, and Hiring Sales RepsIn this podcast, Danny Leibrandt interviews Lenny Gray, a seasoned expert in the pest control and door-to-door sales industry. Lenny discusses his journey from starting as a door-to-door sales rep for Orkin Pest Control to founding Rove Pest Control, one of the largest pest control companies in Utah. He explains how door-to-door sales played a significant role in his success and shares insights from his two books, Door to Door Millionaire and More Door to Door Millionaire.Lenny emphasizes the importance of a systematic sales process, which he calls the "sales flow," that can be applied to...
2024-09-301h 04
Local Marketing SecretsWyatt Chambers on His TRICK To Business Growth, Local Marketing Strategy, and Networking TipsIn this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Wyatt Chambers, a seasoned entrepreneur and marketing expert specializing in pest control. Wyatt's career journey started with UPS, where he served as an e-commerce consultant working with Fortune 500 companies. His exposure to young entrepreneurs succeeding through digital marketing, particularly in Google Ads, piqued his interest in online marketing, which led him to launch CS Design Studios, a marketing agency that later focused on pest control.Wyatt co-founded multiple pest control companies, including Swarm Pest Control Marketing, and emphasized the importance of niching down in industries like...
2024-09-231h 05
Local Marketing SecretsDanny Barrera on Sleeping in His CAR To 7-Figure Agency, Sales Process, and Delivering ResultsIn this podcast, Danny Leibrandt interviews Danny Barrera, a successful digital marketing agency owner specializing in local businesses. Danny Barrera shares his journey from working in IT at Fox News to building a thriving agency, Contractor Click, which has helped over 550 clients generate more than $250 million in revenue.Barrera describes his early struggles, including launching an e-commerce business, experiencing financial losses, and ultimately moving to Florida, where he hit rock bottom and found faith in God. This period of hardship, which included sleeping in his car, helped shape his resilience and desire to succeed in digital marketing...
2024-09-161h 05
Local Marketing SecretsBill Dowd on Building a MAJOR Local Franchise, Lessons Over 35 Years, and Local Marketing InsightsIn this episode of Local Marketing Secrets, Danny Leibrandt speaks with Bill Dowd, founder of Skedaddle, a wildlife and pest control company that has grown into one of North America's leading franchises in the industry. The conversation dives deep into Bill’s journey from his early years as a professional hockey player to becoming a successful entrepreneur, running Skedaddle for over 35 years.Bill's Hockey Career: Bill shares his background as a former professional hockey player, drafted by the New York Islanders in the early 80s. After spending time in the minor leagues, Bill transitioned into wildlife control wh...
2024-09-0959 min
Pest Control SEO PodcastBill Dowd on How To Start a Franchise, Growing to 170+ Trucks, and The Key To His Success.In this episode of the Pest Control SEO podcast, Danny Leibrandt speaks with Bill Dowd, founder of Skedaddle, a wildlife and pest control company that has grown into one of North America's leading franchises in the industry. The conversation dives deep into Bill’s journey from his early years as a professional hockey player to becoming a successful entrepreneur, running Skedaddle for over 35 years.Bill's Hockey Career: Bill shares his background as a former professional hockey player, drafted by the New York Islanders in the early 80s. After spending time in the minor leagues, Bill transitioned into wildlife control when he...
2024-09-0959 min
The SwarmCast by Swarm Pest Control MarketingSwarmCast Episode 8 | Special Guest: Danny LeibrandtWelcome to Swarm Pest Control Marketing with Wyatt Chambers, where we dive deep into the marketing strategies that drive growth for pest control businesses. In this episode, Wyatt sits down with Danny Leibrandt of Pest Control SEO to discuss actionable best practices for pest control companies. Whether you're a sub-million-dollar business looking to scale or a larger operation aiming to refine your marketing approach, this conversation covers crucial tips that can help you succeed. Wyatt and Danny share expert insights on what you can do right now to improve your online presence, attract more customers, and stay ahead in...
2024-09-0651 min
Pest Control SEO PodcastKyle Roof on How To Rank Website Pages, Insights From 350+ SEO Tests, and Advice For Agency Owners.In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG).Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients.Building an SEO Agency...
2024-09-031h 03
Local Marketing SecretsKyle Roof on How To Rank ANY Website Page, Why "EEAT" Matters, and Insights From SEO TestingIn this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG).Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients.
2024-09-031h 03
Pest Control SEO PodcastAndrew Shotland on What To Know About Local SEO, Consulting For Big Companies, and Favorite Tools.In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to SEO...
2024-08-2644 min
Local Marketing SecretsAndrew Shotland on Making Walmart BILLIONS, Local SEO For Big Businesses, and Best SEO ToolsIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to...
2024-08-2644 min
Pest Control SEO PodcastDarren Shaw on How To Make Your GMB Rank, Top Lessons From Other Local SEOs, and Citations 101.In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO.They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an entity-based knowledge graph...
2024-08-191h 06
Local Marketing SecretsDarren Shaw on How To RANK Any Google Business Profile, Insights From Local SEO Pros, and ReviewsIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO.They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an...
2024-08-191h 06
Local Marketing SecretsBen Fisher on The TOP Google Business Profile Ranking Factors, Suspensions, and Local SEO MythsDanny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.Key Points:Ben Fisher's Background:Started in local SEO in 1994, officially in 1996.Transitioned from computer repair to building websites.Early projects involved unique solutions like building a BBS for credit reports.Evolution of Local SEO:Early days were the "wild west"...
2024-08-121h 12
Pest Control SEO PodcastBen Fisher on How To Avoid Suspensions, Every GMB Ranking Factor, and 30 Years in Local SEO.Danny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.Key Points:Ben Fisher's Background:Started in local SEO in 1994, officially in 1996.Transitioned from computer repair to building websites.Early projects involved unique solutions like building a BBS for credit reports.Evolution of Local SEO:Early days were the "wild west" with simple SEO techniques like keyword stuffing.Importance of user-focused SEO rather than optimizing...
2024-08-121h 12
Local Marketing SecretsMike Blumenthal on Insights From The Google LEAK, 40+ Years in Local SEO, and Consumer ResearchIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO...
2024-08-051h 03
Pest Control SEO PodcastMike Blumenthal on How To SEO The Right Way, Understanding User Behavior, and Google's Data Leak.In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO and the...
2024-08-051h 03
Local Marketing SecretsJake Sheldon on How Virtual Assistants SAVED His Life, The Key To Facebook Ads, and Equity PlaysIn this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast.Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to...
2024-07-2952 min
Pest Control SEO PodcastJake Sheldon on How To Hire Virtual Assistants, The Key To Facebook Ads, and Building Relationships.In this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast.Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to a partnership in...
2024-07-2952 min
Local Marketing SecretsJoy Hawkins on What Drives RESULTS in Local SEO, What's Changed Recently, and YouTube StrategyIn this engaging podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joy Hawkins, a highly respected expert in local SEO. Joy is known for her extensive experience as a Google Business Profile product expert and the owner of Sterling Sky, Local Search Forum, and Local University. With nearly two decades in the field, Joy shares her journey from starting as a telemarketer for Google ads in 2006 to becoming a self-taught SEO expert and founding her own successful agency.Key insights from the conversation include:Joy's SEO Journey: Joy started her career in sales but...
2024-07-221h 03
Pest Control SEO PodcastJoy Hawkins on How To Rank in Your Area, The Past and Future of Local SEO, and Dominating YouTube.In this engaging podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joy Hawkins, a highly respected expert in local SEO. Joy is known for her extensive experience as a Google Business Profile product expert and the owner of Sterling Sky, Local Search Forum, and Local University. With nearly two decades in the field, Joy shares her journey from starting as a telemarketer for Google ads in 2006 to becoming a self-taught SEO expert and founding her own successful agency.Key insights from the conversation include:Joy's SEO Journey: Joy started her career in sales but soon transitioned to SEO by...
2024-07-221h 03
Pest Control SEO PodcastJoe Dingwall on Operating a $15M Pest Control Company, Building Company Culture, and Sales Training.In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Cat's Eye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Cat's Eye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.Cat's Eye's success is largely due to its strong...
2024-07-1558 min
Local Marketing SecretsJoe Dingwall on Managing 100+ Employees, How To Train Sales Teams, and Tech For Pest ControlIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Catseye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Catseye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.Catseye's success is largely due to its...
2024-07-1558 min
Pest Control SEO PodcastBradley Benner on How To Win Local SEO, Google's New Algorithm, and His New SEO Strategy.In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries.Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process compared to today's...
2024-07-0854 min
Local Marketing SecretsBradley Benner on Google's HUGE Algorithm Change, Keywords Vs. Topics, and Internal Linking HacksIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries.Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process...
2024-07-0854 min
Pest Control SEO PodcastDennis Yu on How To Crush Facebook Ads, YouTube For Local Business, and Proper Tracking.In this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.Key Points Discussed:Background on Dennis Yu:Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.He emphasizes the difference in advertising strategies between large corporations and local businesses.Facebook Ads for Local Businesses:Local businesses should focus on creating authentic, everyday content rather than high-production...
2024-07-071h 08
Local Marketing SecretsDennis Yu on Spending $1 BILLION on Ads, His "Dollar a Day" Strategy, and Dominating LocallyIn this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.Key Points Discussed:Background on Dennis Yu:Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.He emphasizes the difference in advertising strategies between large corporations and local businesses.Facebook Ads for Local Businesses:
2024-07-071h 08
Pest Control SEO PodcastChris Brencans on How To Drive Local Traffic, The Evolution of Local SEO, and Link Building.In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search.Chris’s Background and On The Map Marketing:Chris started at On The Map Marketing 10 years ago as a website project manager.The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search results.The agency has grown significantly, now generating $6 million annually.Evolution of Local Search:Local search ha...
2024-05-3133 min
Local Marketing SecretsChris Brencans on His WILD Local Marketing Strategy, Getting "On The Map", and Building BrandIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search.Key highlights from the discussion include:Chris’s Background and On The Map Marketing:Chris started at On The Map Marketing 10 years ago as a website project manager.The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search re...
2024-05-3133 min
Pest Control SEO PodcastJeremy Newman on Going From Zero To Millions, The Importance of Faith, and Lead Generation.In this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.Introduction:Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and 1 Tom Plumber. Jeremy's Entrepreneurial Journey:Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he decided to return to Texas and explore new business opportunities. With a background in construction, he started researching restoration and eventually moved...
2024-05-241h 04
Local Marketing SecretsJeremy Newman on Building a $7M Home Service EMPIRE, The Role Of Faith, and Hard Lessons LearnedIn this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.Introduction:Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and OneTom Plumber. Jeremy has generated over $7 million in revenue and is now venturing into real estate.Jeremy's Entrepreneurial Journey:Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he...
2024-05-241h 04
Pest Control SEO PodcastEric Bassett on How To Scale Pest Control, Hiring The Right People, and The Bug Bux Project.This podcast transcript features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:Eric's Journey:Eric shares his journey into pest control, starting at 18 after his brother-in-law convinced him to sell pest control services during summer. Initially skeptical, he was drawn back to the industry the following summer due to the attractive earnings.Door-to-Door Sales:Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting...
2024-05-171h 06
Local Marketing SecretsEric Bassett on Building a 7-FIGURE Pest Control Company, Lead Generation, and Finding PurposeThis podcast features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:Introduction:Danny introduces Eric as the co-owner of Nutura Pest Control and host of the Bug Bucks podcast. Eric has over 16 years of experience in the pest control industry, and Nutura has accumulated over 2,000 5-star Google reviews.Insights into Door-to-Door Sales:Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting...
2024-05-171h 06
Local Marketing SecretsGreg Gifford on What Local SEO Gurus Get WRONG, What Actually Works, and Building Local BacklinksThis podcast is a comprehensive discussion between Danny Leibrandt, the founder of Pest Control SEO, and Greg Gifford, a seasoned local SEO expert with over 20 years of experience. Here’s a summary:Introduction & Background:Danny introduces Greg, highlighting his extensive background and expertise in SEO, especially with local businesses. Greg started his journey as a Flash designer before transitioning into SEO, eventually becoming an authority in the field.Evolution of SEO:Greg explains how SEO has evolved over the past 20 years. Initially, ranking relied heavily on keywords and backlinks, but Google’s al...
2024-05-101h 02
Pest Control SEO PodcastGreg Gifford on How To Learn Local SEO, Speaking at 100+ Events, and Tactical SEO Tips.This podcast is a comprehensive discussion between Danny Leibrandt, the founder of Pest Control SEO, and Greg Gifford, a seasoned local SEO expert with over 20 years of experience. Here’s a summary:Introduction & Background:Danny introduces Greg, highlighting his extensive background and expertise in SEO, especially with local businesses. Greg started his journey as a Flash designer before transitioning into SEO, eventually becoming an authority in the field.Evolution of SEO:Greg explains how SEO has evolved over the past 20 years. Initially, ranking relied heavily on keywords and backlinks, but Google’s algorithms have since grown more sophisticated. Today, it’s cruc...
2024-05-101h 02
Local Marketing SecretsDennis Yu on How To BUILD a Brand, Online Vs. Traditional Marketing, and Understanding "EEAT"In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak.Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business...
2024-05-0359 min
Pest Control SEO PodcastDennis Yu on How To Build a Brand, Digital Marketing Vs. Offline, and Local Service Ads.In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak.Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business from an SEO...
2024-05-0359 min
Local Marketing SecretsMike Forgie on FAST Wins For Local SEO, Optimizing Google Business Profile, and Utilizing LSAsAre you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast.Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships.Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized...
2024-04-261h 05
Pest Control SEO PodcastMike Forgie on How To Grow Locally, Digital Marketing Strategies, and SEO Fundamentals.Are you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast.Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships.Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized the...
2024-04-261h 05
Local Marketing SecretsRaphael Sterk on The KEY To Google Ads, Lessons From His Biggest Clients, and Measuring ResultsAre you a local business owner or local marketer? Raphael Sterk reveals everything you need to know about Google Ads on the latest Pest Control SEO Podcast.The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor.Campaign Setup:The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads.Top-of-funnel ads...
2024-04-191h 07
Pest Control SEO PodcastRaphael Sterk on The Key To Google Ads, Common Mistakes, and Working With a $14B Company.Are you a local business owner or agency owner? Raphael Sterk reveals everything you need to know about Google Ads in this podcast.The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor.Campaign Setup:The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads.Top-of-funnel ads might focus on general pest-related queries, while middle and bottom-of-funnel ads would target more...
2024-04-191h 07
Pest Control SEO PodcastDennis Yu on The New Era of SEO, Keys To Local Business, and Search Engine Secrets.Are you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.The...
2024-04-131h 04
Local Marketing SecretsDennis Yu on The NEW Era Of SEO, How Google Has Changed, and ChatGPT Taking Over SearchAre you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.The conversation...
2024-04-131h 04