Shows
Seller Sessions Amazon FBA and Private LabelGo With The Flow: Cowork Deep Dive - Skills, Guardrails, and Avoiding DisasterDanny and Ritu dive deep into Anthropic's new Cowork feature in Claude Desktop - the good, the bad, and the ugly. Ritu shares a cautionary tale about file deletion gone wrong, while Danny demonstrates his custom skills pack that protects users from common pitfalls. What You'll Learn: What Cowork is and how it differs from Claude Code and Claude Desktop Why the rm -rf command can permanently delete your files (and how to prevent it) How to set up deny lists in your Claude settings to protect critical files The power of skills and bootstrap files...
2026-01-3051 minSeller Sessions Amazon FBA and Private LabelConversion Monthly: 2026 Predictions - AI, Automation and The Future of Amazon CreativesConversion Monthly - The panel kicks off 2026 with predictions on AI-driven creative workflows, agentic shopping behaviours, and the tools reshaping Amazon seller operations. Host: Danny McMillan Panel: Sim Mahon, Dorian Gorski, Matt Kostan Episode Summary The newly rebranded Conversion Monthly show returns with its expert panel to discuss 2026 predictions for Amazon creative optimisation. The conversation covers how AI workflows have evolved since early 2025, with Dorian noting how N8N has become significantly more accessible through built-in AI assistants. Sim shares that his team can now create final, upload-ready main images...
2026-01-1838 minSeller Sessions Amazon FBA and Private LabelBroad Match Show: Adapting to Amazon's Evolving Landscape: Insights for 2026Broad Match: Adapting to Amazon's Evolving Landscape: Insights for 2026 Episode Overview In this episode, Danny McMillan and Adam Heist discuss the changes in Amazon selling strategies as we approach 2026. They emphasize the significance of adapting to new search algorithms and shifting consumer behaviors to ensure success in the competitive marketplace. This episode explores amazon selling strategies, search algorithm evolution with practical insights for immediate implementation. Key Takeaways Sellers need to rethink traditional SEO practices in light of new individualized search results. Embracing change and new technologies is essential for remaining competitive in...
2026-01-0950 minSeller Sessions Amazon FBA and Private LabelMain Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron GraybillMain Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill Episode Overview In this episode, Aaron Graybill discusses the challenges and successes of launching her whipped beef tallow lotion, focusing on product formulation, customer feedback, and the importance of visual optimization for increasing conversions. The conversation delves into strategic improvements for product listings and customer expectations in a competitive beauty market. This episode explores beauty product formulation and challenges, strategies for visual optimization in e-commerce with practical insights for immediate implementation. Key Takeaways Customer education is essential to address concerns...
2025-12-151h 00Seller Sessions Amazon FBA and Private LabelImages Outside The Echo Chamber: The Power of Product Opportunity ExplorerBroad Match: Images Outside The Echo Chamber: The Power of Product Opportunity Explorer Episode Overview In this episode, Adam shares insights on leveraging Amazon's Product Opportunity Explorer tool to enhance product marketing strategies and conversion rates. The discussion highlights the importance of clean imagery, understanding customer demographics, and optimizing listings based on data-driven insights. This episode explores amazon business strategies, product optimization techniques with practical insights for immediate implementation. Key Takeaways Utilizing Amazon's Product Opportunity Explorer is crucial for identifying growth opportunities and optimizing existing product listings. The importance of clean, professional...
2025-12-081h 11Seller Sessions Amazon FBA and Private LabelGo With The Flow: Unlocking the Future of Video Creation with AI ToolsGo With The Flow: Unlocking the Future of Video Creation with AI Tools Episode Overview In this episode, Danny McMillan and Ritu Java dive into the evolving world of AI-generated video content, discussing the advancements in technology that allow for creative video production without extensive resources. They explore tools like Nano Banana and LoRa to maintain character consistency while producing engaging video content. This episode explores ai in video creation, creative workflows and automation with practical insights for immediate implementation. Key Takeaways Understanding how to storyboard effectively can greatly enhance the output...
2025-12-0350 minSeller Sessions Amazon FBA and Private LabelGo With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome ExtensionsGo With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome Extensions Episode Overview In this episode, Danny and Ritu delve into creative methods for automating data scraping from Amazon pages using bookmarklets and Chrome extensions. They explore different approaches to gather valuable insights while emphasizing the importance of viewing challenges from multiple perspectives. This episode explores automation and data scraping techniques, creative approaches to workflow optimization with practical insights for immediate implementation. Key Takeaways Automation of Amazon data extraction can be achieved through bookmarklets and Chrome extensions, enhancing workflow efficiency...
2025-11-0555 minSeller Sessions Amazon FBA and Private LabelHarnessing the Power of DesignLoop: VEO 3.1 and Sora 2 - Free For Amazon SellersHarnessing the Power of DesignLoop: Elevating Your Amazon Listing Strategy Episode Overview In this episode, Danny McMillan discusses the pitfalls of relying solely on AI for design automation, emphasizing the importance of human creativity in the design process. He introduces DesignLoop, a tool designed to help sellers generate high-quality images and videos while maintaining a human touch. This episode explores ai in design automation, importance of human creativity in marketing with practical insights for immediate implementation. We've been building DesignLoop, a human-in-the-loop creative studio for images and video. I'll roll it out to the community soon - you...
2025-11-0547 minSeller Sessions Amazon FBA and Private LabelClaude on Steroids: Skills + Sub‑Agents + MCPs for 7‑ and 8‑Figure AmazonThe Blueprint: Mastering Claude Skills for Amazon Seller Optimization Episode Overview In this episode, Danny McMillan explores the transformative potential of Claude skills for Amazon sellers, demonstrating how AI can streamline processes that typically take hours into mere minutes. He provides insights on optimizing token efficiency and developing quick, impactful applications tailored for e-commerce. This episode explores ai skills and their applications in e-commerce, token efficiency and data analysis strategies with practical insights for immediate implementation. Key Takeaways Claude skills allow Amazon sellers to reduce complex tasks that would ordinarily take days...
2025-10-2336 minSeller Sessions Amazon FBA and Private LabelConversion Monthly: PDP Analyser for Conversion LeaksConversion Monthly: Transforming Product Listings: From Clicks to Conversions Episode Overview In this episode of Conversion Monthly, the team dives deep into optimizing a children's art easel listing for better conversion rates. Key insights include reducing clutter in main images and leveraging compelling language to highlight unique features. This episode explores visual optimization of product listings, conversion rate improvement strategies with practical insights for immediate implementation. Key Takeaways Simplifying images can lead to higher click-through rates; focus on making the product the hero. Using more playful and engaging language in descriptions increases...
2025-10-1456 minSeller Sessions Amazon FBA and Private LabelUnlocking the Power of MCPs for Amazon SellersUnlocking the Power of MCPs for Amazon Sellers Episode Overview In this episode, Danny McMillan explores the fundamentals of using MCPs (Multi-Channel Processors) for Amazon sellers, emphasizing that it's entirely manageable with basic skills. He illustrates practical applications and innovative strategies to leverage MCPs to optimize operations and increase margins in the competitive marketplace. This episode explores mcp optimization for amazon sellers, ai tools for operational efficiency with practical insights for immediate implementation. Key Takeaways Utilizing MCPs does not require advanced technical skills, allowing sellers to leverage AI for better operational efficiency...
2025-10-0829 minSeller Sessions Amazon FBA and Private LabelBroad Match: Debunking the Straw Man Argument Around Rufus and KeywordsBroad Match: Debunking the Straw Man Argument Around Rufus and Keywords Episode Overview In this episode, Danny McMillan and Adam dive deep into the misconceptions surrounding optimizing for Rufus versus traditional keyword strategies. They discuss the importance of maintaining a balanced approach while navigating the psychological impacts of social media engagement on content creators. This episode explores keyword optimization in amazon listings, impact of content creation on personal identity with practical insights for immediate implementation. Key Takeaways Emphasizing both Rufus and traditional keywords is crucial for optimizing listings, not one at the...
2025-10-0339 minSeller Sessions Amazon FBA and Private LabelGo With The Flow: Mastering Automation with Agentic Browsers: A Deep Dive into Claude CodeGo With The Flow: Mastering Automation with Agentic Browsers: A Deep Dive into Claude Code Episode Overview In this episode, Danny McMillan explores the power of automation through agentic browsers and Claude code, discussing how to enhance productivity and streamline workflows. Ritu Java emphasizes the importance of automating repetitive tasks to free up time for strategic thinking. This episode explores automation, workflow implementation with practical insights for immediate implementation. Key Takeaways Automation should be prioritized for any tasks that are repeated, allowing businesses to focus on strategic work rather than repetitive tasks...
2025-09-2555 minSeller Sessions Amazon FBA and Private LabelThe Blueprint: Unlocking MCPs: Simplifying Automation For Amazon SellersThe Blueprint: Unlocking MCPs: Simplifying E-commerce Automation Episode Overview Last week we published a comprehensive article on MCPs for Amazon Sellers. This presents a golden opportunity for Amazon sellers to scale their operations without adding overhead costs, while gaining an edge over competitors. In today's session, Danny and Oana will explore the practical applications of MCPs across all areas of your business. Imagine no longer wasting time in comment sections trying to obtain broken N8N Json files that ultimately prove unsuitable for your business. Imagine logging into Seller Central without the tedious task of downloading countless reports. Imagine freeing...
2025-09-1650 minSeller Sessions Amazon FBA and Private LabelMain Image Monthly: Why Amazon Sellers Win by Innovating, Not ImitatingMain Image Monthly For Amazon Sellers: Winners Innovate, Losers Imitate: Which Side Are You On? Episode Overview In this episode, we explore the impressive results achieved through an innovative approach to visual optimization for the StudyKey brand, specifically targeting language flash cards. Guest Nafiseh Razavi learns insights from the team on how effective main image strategies can lead to significant increases in sales, conversion rates, and brand differentiation. This episode explores visual optimization strategies for increasing sales and conversion rates, customer feedback-driven product enhancements with practical insights for immediate implementation. Key Takeaways...
2025-09-1251 minSeller Sessions Amazon FBA and Private LabelHarnessing MCPs for Automation: Revolutionising Amazon Seller WorkflowsHarnessing MCPs for Automation: Revolutionizing Amazon Seller Workflows Episode Overview In this episode, Danny McMillan and Leo Automations explore the transformative potential of MCPs for Amazon sellers. They discuss how these tools can streamline workflows, enhance productivity, and ultimately drive business growth by automating mundane tasks. This episode explores automation in amazon selling, efficiency through mcp integration with practical insights for immediate implementation. Model Context Protocol (MCP) is an open standard created by Anthropic in November 2024. Think of it as the USB-C port for AI applications. Before USB-C, every device needed its own c...
2025-09-0445 minSeller Sessions Amazon FBA and Private LabelGo With The Flow: Advanced Image and Video Prompting and Genspark's new AI DesignerGo With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer Episode Overview In this episode, we explore the vast opportunities for e-commerce brands to leverage AI tools like Genspark's AI Designer for creating stunning visuals. Rita and Danny discuss strategies for effective image prompting using the 4D framework and best practices for ensuring brand consistency. This episode explores ai in image creation for e-commerce, strategies for effective image prompting with practical insights for immediate implementation. Key Takeaways Effective prompt engineering and understanding art direction vocabulary can significantly enhance...
2025-08-2651 minSeller Sessions Amazon FBA and Private LabelThe Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon SellersThe Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers Episode Overview In this episode, Danny McMillan and Oana Padurariu dive deep into the intricacies of Amazon's Cosmo system, providing valuable insights into how sellers can effectively optimize their listings. They cover 15 key relationships that drive successful product visibility and performance on Amazon. This episode explores amazon listing optimization strategies, understanding amazon's cosmo system with practical insights for immediate implementation. Key Takeaways Products that provide clear solutions to customer problems score higher in Cosmo optimization and gain better visibility on Amazon...
2025-08-2438 minSeller Sessions Amazon FBA and Private LabelMain Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven StrategiesMain Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective marketing strategies. This episode explores product image optimization, customer feedback analysis with practical insights for immediate implementation. Key Takeaways Visual representation is crucial in communicating product benefits effectively to boost conversions. Decibel ratings can be...
2025-08-1441 minSeller Sessions Amazon FBA and Private LabelGo With The Flow - Mastering Claude Artefacts For Amazon SellersGo With The Flow - Mastering Claude Artefacts For Amazon Sellers Hosts: Danny McMillan & Ritu Java Summary: This episode delves into the concept of 'artifacts' within AI platforms, highlighting their role in streamlining workflows. Discover how collaborative development, quality control, and a robust design system can enhance the usability of AI-generated tools. The hosts encourage starting small and building expertise, emphasizing creativity and imagination as keys to leveraging AI effectively. Takeaways: AI is rapidly evolving, and businesses must adapt to stay relevant. Understanding AI fundamentals aids in practical applications. Artifacts in AI p...
2025-07-2449 minSeller Sessions Amazon FBA and Private LabelThe Blueprint Live Build - N8N:Post Prime Day Performance AutomationThe Blueprint Live Build - N8N:Post Prime Day Performance Automation 📅 July 2025 | ⏱️ 53:07 | 🎙️ Danny McMillan & Oana Padurariu Danny and Oana tackle post-Prime Day analysis challenges by building a live automation workflow. Despite technical hurdles, they demonstrate how sellers can leverage AI and n8n to automate performance tracking without being technical experts. 📝 Key Takeaways Ask the Right Questions: Success with AI isn't about being a prompt engineer - it's about knowing what problems to solve Quality Gates Save Time: Always validate your automation logic before implementation Delegate Technical Work: Use handoff documents and job descriptions to...
2025-07-1853 minSeller Sessions Amazon FBA and Private LabelAI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep DiveAI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation. The episode showcases how modern Amazon sellers can leverage AI tools and systematic testing to eliminate guesswork in main image optimization. Starting with a confusing original image that s...
2025-07-0946 minSeller Sessions Amazon FBA and Private LabelThe Broad Match Show: AI Implementation & Business Automation 📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live impact on AI adoption 03:07 Danny's AI Evolution Claude implementation across 18 projects 05:27 N8N Integration Automated workflow creation and handoffs 16:59 AI for Amazon Sellers Practical applications and mindset shifts 23:13...
2025-07-0157 minSeller Sessions Amazon FBA and Private LabelGo With The Flow #1: Mastering N8N Automation with Visual WorkflowsGo With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main image specialist, CEO Keplo.com, N8N automation expert | LinkedIn 📋 Episode Summary In this inaugural episode of "Go With The Flow," Danny McMillan welcomes Dorian Gorski for an in-depth exploration of N8N auto...
2025-06-2740 minSeller Sessions Amazon FBA and Private LabelBroad Match Show : Embracing AI & Tool SelectionBroadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam's vacation and Danny's latest operational tweaks. Experimenting with Event Format Adam admits, "This could either be a fucking disaster or it could be spectacular," highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions . Danny reflects on the pressure of selling out and the mental toll of...
2025-06-2347 minSeller Sessions Amazon FBA and Private LabelThe Blueprint Show - Unlocking the Future of E-commerce with AI The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are transforming the shopping experience. The hosts provide practical strategies for sellers to optimize listings and ha...
2025-06-1952 minSeller Sessions Amazon FBA and Private LabelAmazon Sellers Special :The Future of AI and Software Innovation Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry. Key Takeaways The Commoditization of Software: Base models like OpenAI's GPT and Claude are improving rapidly, threatening the traditional software model. Max highlights the need for
2025-06-041h 01Seller Sessions Amazon FBA and Private LabelThe Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics. By using Manus, sellers can uncover why people buy, whether for joint pain o...
2025-05-1225 minSeller Sessions Amazon FBA and Private LabelInside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3 In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: "You're taking on their pressure too — to turn the ship." He reflects on how experience helps determine what truly works and what's just "proven strategy nonsense." The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: "You'll get the lowest experience manager assigned to your account. It just doesn't matter to them." Clients are often drawn in...
2025-05-0818 minSeller Sessions Amazon FBA and Private LabelBehind the Curtain of the Amazon Agency World I Part 2In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: "I'd rather die than jump on Clown World on LinkedIn selling magical strategies." He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in...
2025-05-0632 minSeller Sessions Amazon FBA and Private LabelThe Impact of AI on the Amazon Community I Part 1The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian's in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation. ⚡ AI's Disruption in Design and Creativity Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. "I saw the output and thought, damn, I might be ou...
2025-05-0427 minSeller Sessions Amazon FBA and Private LabelBroad Match Show - Who Hates Rufus?Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy's Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder only made things worse. Murphy's Law...
2025-03-2156 minSeller Sessions Amazon FBA and Private LabelKevin King: Conference Season, Networking & The State of Amazon SellingKevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at...
2025-03-2055 minSeller Sessions Amazon FBA and Private LabelIn-Depth with 7-Figure Amazon Seller Matt KostanIn-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into what makes an entrepreneur thrive. Breaking into Business & Early Failures First job: Marketing assistant at a small pharma company. Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO's attention. Helped grow the company to millions in revenue before it was sold—but ha...
2025-02-0657 minSeller Sessions Amazon FBA and Private LabelRufus Deep Dive for Amazon SellersThis is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon's RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data, and how sellers can future-proof their listings. If you're serious about staying ahead in e-commerce, this is a must-listen. Host: Joanna Lambadjieva Guests: Danny McMillan, Oana (AI A9 Algorithm Specialist), and Andrew (Custom GPT Ex...
2025-01-3158 minSeller Sessions Amazon FBA and Private LabelBuying Back the Brand - The Story of Beast Gear with Ben LeonardBuying Back the Brand - The Story of Beast Gear with Ben Leonard Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and Its Early Success Origins of Beast Gear: Ben launched Beast Gear as a strength and conditioning brand while working in oil and gas. By 2019, it reached $6M in annual revenue, becoming the largest in the UK and Europe. Sa...
2025-01-2229 minSeller Sessions Amazon FBA and Private LabelBehind the Scenes of Live Image OptimizationBehind the Scenes of Live Image Optimization Host: Danny McMillan Guests: Dorian, Sim, Andri This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-commerce imagery. Key Highlights: 1. Hydrogen Peroxide and Product Messaging The discussion emphasizes the importance of ingredient transparency in product imagery, suggesting that highlighting ingredients like hydrogen peroxide can build trust and credibility. Andri highlights the challenge of balancing safety with performance claims, questioning whether to emphasize less in...
2025-01-2155 minSeller Sessions Amazon FBA and Private LabelRUFUS: The Blueprint (World Exclusive)Cracking Rufus and the Story Behind The Blueprint Welcome to this special edition of Seller Sessions, where Danny McMillan dives deep into Amazon's AI-driven evolution with Oana Padurariu and Andrew Bell. In today's episode, they unpack the sicence behind Rufus and how it words on a technical level. Danny kicks off by highlighting the monumental shift Amazon is undergoing with the introduction of Rufus, a powerful AI-driven recommendation engine designed to personalize the shopping experience. Unlike traditional keyword-based search algorithms, Rufus interprets natural language queries, connecting questions and answers to products through. Noun Phrases and semantic similarity models. "The era...
2025-01-0944 minSeller Sessions Amazon FBA and Private LabelAmazon Seller Mental Health SpecialBack from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast, Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron. Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental health, his journey through immense challenges, and his path to recovery. This conversation offers a unique mix of raw vulnerability and actionable insights, providing listeners with lessons on resilience, self-awareness, and community. Key Themes and Takeaways 1. The Entrepreneurial Highs and Lows Paul...
2024-12-271h 06Seller Sessions Amazon FBA and Private LabelMain Image Monthly - Winning the Amazon Game with DataMain Image Monthly - Winning the Amazon Game with Data Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kostan and Andri Sadlak: Founders of ProductPinion and 7-8 figure sellers, with over a decade of experience in e-commerce growth strategies. Then stop the scroll expert Dorian Gorski on the main image optimisation, and Oana Padurariu (image recognition insights...
2024-12-1751 minSeller Sessions Amazon FBA and Private LabelMastering Amazon PPC and Organic Rankings with Anthony NguyenMastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings. Follow along on Youtube Key Takeaways: Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of s...
2024-11-2632 minSeller Sessions Amazon FBA and Private LabelAdvanced Ranking on Amazon in Q4: Garfield CooreAdvanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon's algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and profitable. Key Takeaways The Three-Stage Ranking System: Primary Ranking Events: Roughly 90% of ranking impact comes from core behaviours on Amazon. Key actions include searches leading to a product page, add-to-cart from a search click, and purchases from...
2024-11-1334 minSeller Sessions Amazon FBA and Private LabelBuilding a Full-Funnel DSP Strategy For Amazon SellersBuilding a Full-Funnel DSP Strategy For Amazon Sellers Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon's PPC. DSP allows for advanced targeting using Amazon's first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP. What is Amazon DSP? Sam explains that Amazon DSP is different from...
2024-10-3128 minSeller Sessions Amazon FBA and Private LabelSeller Sessions - The Man Behind the Honeymoon Seller Sessions - The Man Behind the Honeymoon In this episode of Seller Sessions, Danny McMillan welcomes Anthony Lee, the innovator behind the term "honeymoon period" in the world of Amazon FBA. Anthony dives into the history of this ranking strategy, clarifying misconceptions and discussing its evolution, while touching on advanced topics related to Amazon algorithms and the role of AI in e-commerce. The Honeymoon Period Debunked Anthony discusses the origins of the "honeymoon period," a concept he coined around 2015 when data showed unusual ranking activity in Amazon listings around the six-month mark. Initially, it appeared that there was a gr...
2024-10-0343 minSeller Sessions Amazon FBA and Private LabelThe Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New ExperimentsThe Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments Why Microsoft Clarity is Powerful & Free Danny McMillan emphasizes the value of Microsoft Clarity for website optimization. He recalls using multiple tools, but now Clarity integrates these features and pairs well with Google Analytics. It helps users spot and resolve issues affecting conversion rates, providing essential visibility. Not All Traffic is Equal Danny differentiates between vanity traffic (high volume, low engagement) and quality traffic (targeted, likely to engage). He stresses progress forms to refine audience profiles, reducing spam and increasing traffic relevance. Testing and Implementation Danny outlines tes...
2024-08-021h 00Seller Sessions Amazon FBA and Private LabelThe Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black HatThe Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat Introduction Welcome to another exciting episode of the Broad Match show! Adam's Segment: What's Coming Up Adam kicks off the discussion with some intriguing updates and future plans: Summer in Canada: Adam shares his experiences and upcoming summer plans. New Launches/Brands: A preview of exciting new product launches and brand developments. 9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion. Adam's Main Discussion Adam delves into the Co...
2024-06-261h 01Seller Sessions Amazon FBA and Private LabelThe BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and MoreThe BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More In this engaging episode of Seller Sessions, host Danny McMillan welcomes back co-host, Adam Heist to discuss a wide range of topics, from the latest insights into Seller Sessions Live to personal health challenges and the entrepreneurial mindset. Seller Sessions Live: The Evolution and Impact Refining the Format One-Day Event: Adam praises the one-day format of Seller Sessions Live, highlighting its efficiency and effectiveness compared to longer events. Quality Over Quantity: Danny explains that maintaining high-quality content throughout a multi-day event can lead to diminishing returns, hence...
2024-05-161h 51Seller Sessions Amazon FBA and Private LabelThe Biggest Hack This Seller Used To Reach 9 FiguresThe Biggest Hack This Seller Used To Reach 9 Figures Welcome back to another insightful episode of Seller Sessions, hosted by Danny McMillan. In this episode, we are rejoined by Mels Terlouw, a seasoned entrepreneur peaking at 9 figures in sales. Together, they delve into the critical but often overlooked topic of addressing customer objections, a vital component of successful sales strategies. Key Insights from Mels Terlouw Understanding Psychological Warfare in Sales: Mels emphasises that selling is akin to psychological warfare where the goal is to win the customer's heart. He gets frustrated with the common...
2024-05-0132 minSeller Sessions Amazon FBA and Private LabelOne of the Top Amazon Ranking Experts You Haven't Heard OfOne of the Top Amazon Ranking Experts You Haven't Heard Of In an in-depth episode of Seller Sessions, host Danny McMillan sits down with Garfield, a pioneer in understanding and applying the concept of Geo Rank and is way ahead of the curve than most when it comes to ranking on Amazon. This podcast sheds light on how Geo Rank affects sellers and offers a critical look at common misconceptions in the industry. It has taken four years to get him on Seller Sessions and well worth the wait… Key Insights from Garfield: Understanding Geo Rank: Ge...
2024-04-221h 03Seller Sessions Amazon FBA and Private LabelThe Broad Match Show - Adam had a stroke, The W**d Farm and Rouge 99 Designer Steals A Seller DesignDanny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41. Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredictability of health and the critical nature of swift recovery strategies. Adam's path to regaining his balance, mobility, and a sense of normalcy underscores the essence of overcoming such health challenges.
2024-03-2840 minSeller Sessions Amazon FBA and Private LabelChina's Slow Meltdown For Amazon SellersChina's Slow Meltdown For Amazon Sellers Welcome to another enlightening episode of Seller Sessions, where host Danny McMillan engages with the ever-insightful Steve Simonson. This session dives deep into the evolving dynamics of global logistics, supply chain intricacies, and the strategic foresight needed in today's unpredictable market landscape. Unpacking the Logistics Landscape: A 2024 Outlook Current Climate Overview: Steve Simonson shares his expertise on the logistical challenges and changes as businesses transition into 2024, emphasising the importance of adaptive strategies in the face of unforeseen global shifts. Supply Chain Insights: Discussion revolves around the post-COVID supply...
2024-02-2925 minSeller Sessions Amazon FBA and Private LabelThe Challenge of Amazon's New FeeThe Challenge of Amazon's New Fee Host Danny McMillan and guest James McConnel Jr. delved into the complexities of Amazon's newly introduced fee structure. James, with over 40 hours dedicated to dissecting this topic, shared his profound understanding, emphasizing not just the increased workload for sellers but the nuanced challenges it presents. This conversation is crucial for Amazon sellers looking to navigate the murky waters of Amazon's fee adjustments with strategic foresight. Understanding the Fee's Complexity James McConnel Jr.'s analysis begins with acknowledging the inherent complexity of the new fee. Unlike straightforward increases...
2024-02-2039 minSeller Sessions Amazon FBA and Private LabelUnlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword StrategiesUnlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies In this insightful episode of the podcast, host Danny McMillan welcomes back Colin Raja, a New York-based brand builder who skyrocketed his startup from a modest investment to a million-dollar enterprise within 18 months. The duo embarks on a detailed exploration of Amazon's ranking mechanics, discussing indexing, keyword linking, and the future of Q&A features. Indexing Insights: Amazon's Evolving Indexing Strategy: Colin demystifies Amazon's indexing process, highlighting the transition from simplistic category-based indexing to a more nuanced approach involving...
2024-02-1523 minSeller Sessions Amazon FBA and Private LabelUnlocking Amazon Success in 2024 with Kevin KingUnlocking Amazon Success in 2024 with Kevin King Kevin King returns, a name synonymous with cutting-edge strategies in the world of Amazon. This deep dive explores Kevin's top picks for the year, offering listeners a blend of forecasting, strategic advice, and actionable insights aimed at navigating the evolving landscape of our community. Strategic Highlights and Expert Insights: Product Selection and Sourcing: Kevin emphasizes the critical importance of product selection and sourcing, advising sellers to focus their efforts on these areas for maximum profitability. The discussion delves into the necessity of looking beyond traditional sourcing markets...
2024-02-0754 minSeller Sessions Amazon FBA and Private LabelExploring Google Business Profiles with Norm FarrarExploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth. Key Insights from Norm Farrar Understanding Google Business Profile: GBP, previously known as Google My Business, is a platform for managing online presence. It's not just for local SEO or brick-and-mortar businesses; brands...
2024-01-2435 minSeller Sessions Amazon FBA and Private LabelThe Broad Match Show with Adam HeistThe Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing. Conversion Rate Optimization: The New Frontier The...
2024-01-2455 minSeller Sessions Amazon FBA and Private LabelMina Elias Unpacks Amazon DSP: A 20-Minute Expert GuideMina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide Introduction to Amazon DSP Welcome to another enthralling episode of Seller Sessions with host Danny McMillan. Today's special guest, Mina Elias, brings invaluable insights into the world of Amazon Demand-Side Platform (DSP). This session promises to be a goldmine for Amazon sellers eager to harness DSP's capabilities to elevate their business. Understanding Amazon DSP Mina Elias kicks off by demystifying Amazon DSP, clarifying its role beyond Amazon's delivery services. He describes DSP as a unique advertising platform, rich with Amazon's first-party data...
2024-01-0320 min
Menplus40 - Healthy Masculine MenMale and Female Dynamics with Izabela HamiltonMale and Female Dynamics with Izabela Hamilton Introduction: Complexities of Modern Relationships Welcome to another episode of MenPlus40, where host Danny McMillan converses with special guest Izabela Hamilton. This episode delves into the complexities of male-female dynamics, a topic often oversimplified in many discussions. Unlike typical narratives, this episode promises a nuanced exploration, considering various perspectives to enhance understanding and communication in relationships. The Essence of Male-Female Dynamics The conversation kicks off with a fundamental question: What does it mean when a woman asserts, "I do not settle?" Izabela, with her...
2024-01-0259 minSeller Sessions Amazon FBA and Private LabelAds Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results?Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their businesses. From exploring the nuances of PPC strategies to the evolving role of AI in Amazon's ecosystem, this episode is a must-listen for anyone looking to stay ahead in the competitive world of Amazon. Danny McMillan's Discussion on Amazon's Search...
2023-12-2728 minSeller Sessions Amazon FBA and Private LabelOptimizing Conversions and Scaling Traffic with Mansour Norouzi For Amazon SellersOptimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions, Danny McMillan interviews Mansour Norouzi, ecommerce expert and director of advertising and partner of Incremental Digital, about optimizing conversions and scaling traffic on Amazon. Key Takeaways Conversion and traffic are the two main factors of the "Amazon equation" needed to grow and scale Targeted traffic is key - non-targeted traffic with low relevance won't convert Align traffic growth with conversion rate to balance advertising costs Use Product Opportunity Explorer to optimize listings and identify customer preferences Add virtual bundles, A+...
2023-12-2045 minSeller Sessions Amazon FBA and Private LabelA9 Bot - How To Get The Most Out Of Your Listing OptimisationA9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents. Laying the Groundwork Around A9 Understanding Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner...
2023-12-1807 minMenplus40 - Healthy Masculine MenA9 Bot - How To Get The Most Out Of Your Listing OptimisationA9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents. Laying the Groundwork Around A9 Understanding Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner...
2023-12-1707 minSeller Sessions Amazon FBA and Private LabelAmazon / Life Year in Review 2023 with Danny McMillan & Adam Heist Recapping 2023 in the Amazon seller world - major trends and pain points Personal and business challenges faced in 2023 - including health issues, family emergencies, and day to day struggles Reflecting on importance of family, health, and relationships over business and material success Maintaining perspective and finding meaning amidst life's ups and downs 2023 Amazon Seller Trends and Challenges: "Post-COVID hangover" - sales declined 30% for many sellers, increased competition and costs -Success is now about differentiated, high-quality products with good branding and customer experience - Or...
2023-11-2353 minSeller Sessions Amazon FBA and Private LabelWorld's Largest Resource For Amazon's A9 (with Danny McMillan & Adam Heist) Introduction: In this episode of Seller Sessions, hosts Danny and Adam have an insightful discussion about shifts they are seeing in how Amazon ranks products in search, and what this means for sellers going forward. They talk about moving beyond a primary focus on keywords to a more holistic optimisation strategy. Key Topics Discussed: Evidence that Amazon search algorithms are incorporating more semantic matching (and BERT), looking at full product listings rather than just keywords Success with broad match and phrase match PPC campaigns, indicating changes under the hood at Amazon The c...
2023-11-2327 minSeller Sessions Amazon FBA and Private LabelWhat's New In Amazon's AMCAMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rather than a direct path. You can use AMC to build targeted audiences in DSP, like people who searched...
2023-11-1320 minSeller Sessions Amazon FBA and Private Label8 Figure Amazon Seller Mels Terlouw Goes Deep On Data8 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions. About Mels Mels started selling on Amazon in 2014 after discovering people selling $100k per month. He set a goal to hit $10k in sales by end of 2014. Hit $100k that first year. Grew to $2.4 million in sales in 2015, then continued rapid growth each year. Hit 9 figure mark in 2020 but had a setback afterwards. Still doing great. In 2016, started building own software tools and put them into a...
2023-11-0147 minSeller Sessions Amazon FBA and Private LabelSourcing and Manufacturing Options Outside of China - With Mike MicheliniSourcing and Manufacturing Options Outside of China - With Mike Michelini Introduction In this episode of Seller Sessions, host Danny McMillan interviews Mike Michelini, an expert on sourcing and manufacturing in Asia, specifically Thailand. They discuss the pros and cons of manufacturing in Thailand compared to China. Key Takeaways Thailand is known for handmade, natural products vs China's expertise in electronics and injection molded plastics Northern Thailand specializes in wood, handmade goods, natural products. South Thailand near Bangkok has more traditional factories. Response times are slower in Thailand - you have to follow up more but once engaged...
2023-10-2821 minSeller Sessions Amazon FBA and Private LabelAmazon Seller Health CheckAmazon Seller Health Check Maintaining Your Health During the Stressful Q4 Season: Insights from Amazon Sellers The Q4 season is a crucial time for Amazon sellers, with increased competition and sales targets to meet. However, it's important to prioritise your health during this time to avoid burnout and maintain productivity. 1. Prioritise exercise Exercise is key for maintaining your health during the Q4 season. Matt Phipps, an Amazon seller and fitness enthusiast, shared that exercise is crucial for his daily routine. It helps him stay...
2023-10-2353 minSeller Sessions Amazon FBA and Private LabelRyan Edkins - When The Aggregator Copies Your BrandKey Points: Unethical behavior by some aggregators in the Amazon space is a growing concern. Sellers need to be cautious when sharing sensitive information and should read NDAs carefully. Not all aggregators engage in unethical practices, and many have brought benefits to sellers. Staying true to your brand's authenticity can help navigate competition and protect your business. In a recent conversation between Danny McMillan, an Amazon expert, and Ryan Adkins, an experienced seller, they delved into the murky waters of unethical behavior by some aggregators in the Amazon space. This issue has been a growing concern for many sellers who ha...
2023-10-2027 minSeller Sessions Amazon FBA and Private LabelQ4 Roundtable with Danny McMillan, Cara Sayer, Joe Jakes, Matt Parker, Matt Phipps, Nick Eary, and Ryan EdkinsIn this insightful episode of the Seller Sessions Podcast, host Danny McMillan brings together a panel of e-commerce experts to discuss Q4 strategies. As the holiday season approaches, this episode offers invaluable insights for Amazon sellers aiming to optimize their strategies. Guest Lineup and Bios: Cara Sayer: Cara is the inventor of SnoozeShade - a global baby brand that has helped hundreds of thousands of parents, won 80+ awards, and is recommended by the world's leading baby experts. Passionate about her journey, Cara loves sharing her experiences and the reality of running and growing a 7-figure business in her signature straight-talking...
2023-10-0921 minSeller Sessions Amazon FBA and Private LabelJohn Hefter - Thrasio to Go NorthInsights from John Hefter, Co-founder of Thrasio: A Conversation on Entrepreneurship and the Future of Sellers In this episode of the Seller Sessions Podcast, Danny McMillan interviews John Hefter, co-founder of Thrasio. John shares his journey as an entrepreneur and offers predictions for the future of sellers. They delve into the challenges and opportunities of running a successful Amazon business, the impact of the recent layoffs at Thrasio on the seller community, and the upcoming trends that sellers should be aware of. With his wealth of experience and knowledge, John provides valuable insights and advice for anyone...
2023-10-0538 minSeller Sessions Amazon FBA and Private LabelAmazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 MonthsAmazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months - - *About Frankie*: Not commonly found in traditional FBA circles like Facebook groups or events, Frankie is an old-school seller who's carved out his unique path in the FBA community. ### The Early Years: Starting on eBay - Frankie shares that he got his start in 2012 on eBay. - Frankie recounts how eBay served as his starting point before Amazon became the juggernaut it is today. - He believes eBay offered essential lessons in understanding marketplace d...
2023-09-2541 minSeller Sessions Amazon FBA and Private LabelIn-Depth with Amazon seller Michael FenechIn-Depth with Amazon seller Michael Fenech ### Introduction - Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast. - Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures. ### Michael Fenech's Brief Intro - Michael and his wife are Amazon sellers with three SKUs. - A four-year Amazon journey preceded by experiences in Dropshipping and network activities. ### Inspirations - Michael's background growing up in a high-achieving...
2023-09-0740 minMenplus40 - Healthy Masculine MenToxic Shame In Men Feat: Elise Micheals ### Introduction - **Host**: Danny McMillan - **Guest**: Elise Micheals, men's mental health coach - **Overview**: Discussing the impact and management of toxic shame in men's mental health. ### Elise Micheals - Rise to Prominence - **Social Media Insights**: Elise's knack for condensing complex mental health topics into short, impactful social media clips. - **Understanding Her Message**: Elise’s appreciation for being able to refine her message through social media platforms. ### Journey to Men's Mental Health Coaching - **Initial Focus...
2023-09-0548 minSeller Sessions Amazon FBA and Private LabelMMA Nutrition - Amazon Open BrandsMMA Nutrition - Amazon Open Brands Mina Elias joins the show as we delve into another behind-the-scenes episode in our Open Brands series. Here, a few brave souls open up and discuss their brands in an industry where it's common for brands to be kept secret due to fears of being copied or, in some cases, attacked. - **Introduction and Background** - Danny McMillan welcomes Mina to the show for an Open Brands series discussion. - Mina is known for his work in content with PPC and his...
2023-08-1631 minSeller Sessions Amazon FBA and Private LabelA New Hybrid Model For Financing Your Amazon Business A New Hybrid Model For Financing Your Amazon Business In this episode of the Seller Sessions Podcast, Danny McMillan and returning guest Fe Soutter dive into a discussion on a groundbreaking hybrid model tailored for Amazon sellers aiming for exponential growth. Fe Soutter, seasoned Amazon seller, opens up about her own experiences grappling with cash flow constraints and the intricate complexities of managing her brand. At a critical juncture, she confronted the tough choice between sourcing funds for expansion or selling her business altogether. Traditional avenues like a standard bus...
2023-08-0924 minSeller Sessions Amazon FBA and Private LabelOpen Amazon Brands - Rich Hawkins - GravityOpen Brands - Amazon Seller Rich Hawkins - Gravity Fitness Introduction: In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins. This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning. Rich shares his insights on leveraging influencers as affiliates and the challenges of quantifying their impact. He also highlights the significance of brand recognition and the highest converting phrase...
2023-06-2845 minSeller Sessions Amazon FBA and Private LabelBehind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillanBehind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan Episode Summary: In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offers valuable insights into the world of organising and hosting live events. Episode Highlights: The Origins...
2023-06-211h 00Seller Sessions Amazon FBA and Private LabelAmazon Seller Mihkel Moosel In-DepthIntroduction: In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration. Childhood Dreams and Role Models: Mihkel reflects on his childhood and how he looked up to his father for inspiration. He shares his early aspirations, ranging from wanting to be a veterinarian to a...
2023-06-1440 minSeller Sessions Amazon FBA and Private LabelHacking the Brain, Amazon Data & Living Life On Your Terms - with Anthony CofrancescoAdam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio...
2023-02-2729 minSeller Sessions Amazon FBA and Private LabelHacking the Brain, Amazon Data & Living Life On Your Terms - with Anthony CofrancescoAdam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio...
2023-02-2729 minSeller Sessions Amazon FBA and Private LabelUser Generated Content For Amazon Sellers - Earn Buyers Trust!On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! ...
2023-02-1651 minSeller Sessions Amazon FBA and Private LabelUser Generated Content For Amazon Sellers - Earn Buyers Trust!On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! ...
2023-02-1651 minSeller Sessions Amazon FBA and Private LabelTips & Tricks for Post Chinese New Year Product Sourcing for Amazon Sellers Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even. Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on...
2023-02-0322 minSeller Sessions Amazon FBA and Private LabelRanking on Amazon in 2023 Roundtable Ranking on Amazon in 2023 Roundtable Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon's ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and t...
2023-02-011h 06Seller Sessions Amazon FBA and Private LabelAdam Heist Makes His Debut As HostAdam Heist Makes His Debut As Host Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands. Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube channel "Adam Heist," where he shares his insights and experiences with other Amazon sellers.
2023-01-2230 minSeller Sessions Amazon FBA and Private LabelAmazon FBA New Capacity Limits 2023 & AWD Amazon FBA New Capacity Limits 2023 & AWD Today on Thursdays with Sharon, we discuss the recent news of Amazon FBA's new capacity limits for 2023. Amazon has implemented new capacity limits for its Fulfillment by Amazon (FBA) program. We'll discuss what these limits mean for sellers and how they may impact our storage, Additionally, we'll also delve into Amazon's new Automated Warehousing and Distribution (AWD) program and how it may change the way products are stored and shipped. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out succe...
2023-01-2027 minSeller Sessions Amazon FBA and Private LabelAmazon Exits in 2023 - Roundtable (The Brokers) Amazon Exits in 2023 - Roundtable (The Brokers) Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling. We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again. Today we discuss some of these trends with brokers tha...
2023-01-1843 minSeller Sessions Amazon FBA and Private LabelAmazon Exits in 2023 - Roundtable (The Brokers) Amazon Exits in 2023 - Roundtable (The Brokers) Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling. We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again. Today we discuss some of these trends with brokers tha...
2023-01-1843 minSeller Sessions Amazon FBA and Private LabelAmazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel FernandezAmazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months. Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC...
2023-01-131h 02Seller Sessions Amazon FBA and Private LabelA Deep Dive Into the Technical Workings Of ChatGPT For Amazon SellersA Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business. Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he's dedicated his energy to helping sellers market their products more efficiently and effectively. From getting more traffic, to earning raving fans, to building repeatable marketing systems, Anthony's lessons he...
2023-01-0947 minSeller Sessions Amazon FBA and Private LabelDanny McMillanFollowing my recent gig at ASGTG in Brooklyn for Ed Rosenburg, I caught up with Many Hoffman to get an inside view of what makes Brooklyn a hot bed of turning out some of the most successful Amazon sellers on the planet. As a concentration point, Brooklyn is pretty much pound for pound the most successful place of collective sellers doing 10's of millions in revenue each year. Many Hoffman is the CEO and Founder of Ptex Group; an award winning marketing and business services agency headquartered in Brooklyn, NY. They specialise in helping businesses flourish amidst...
2022-06-0130 minSeller Sessions Amazon FBA and Private LabelCommon Mistakes When Structuring Amazon PPCMina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space...
2022-04-0745 minSeller Sessions Amazon FBA and Private LabelRanking On Walmart & Omni Channel Management Darren is CEO of Vendo, a is a 360° digital growth agency specializing in online marketplaces such as Amazon and Walmart.com having. Darren has 20 years+ of ecommerce experience including affiliate marketing, PPC marketing, marketplace strategy, supply chain, sourcing, and all areas of general ecommerce management. He believes that in today's highlight competitive online marketplaces you need to win as much off of those platforms as on them by building brand awareness. Darren is very passionate about all things ecommerce and is focused on how we can continue to add value and growth for all of our VENDO clients in an e...
2022-04-0627 minSeller Sessions Amazon FBA and Private LabelAmazons New Query Performance Dashboard Explained On Thursdays with Sharon, Sharon goes over the new Query Performance Dashboard in Brand Analytics. The Query Performance Dashboard Provides visibility into your search term's performance based on shoppers' search behavior. For the selected timeframe, it shows metrics of the top terms of your catalog or ASIN (e.g., search displays, clicks, adds to shopping cart, and purchases). This information can help you to understand customer demand, what queries lead buyers to your products, at what stage you may be "losing" the buyer and much much more! ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Th...
2022-04-0128 minSeller Sessions Amazon FBA and Private LabelAI And Machine Learning For Amazon Sellers With An Edge Today Andy Arnott joins as we discuss some of the future possibilities for marketing on the cutting edge for Amazon sellers. The impact of AI on Marketing, Machine Learning and how to use in your business. How AI can improve your supply chain and why those that do use AI will have the upper hand. Andy started selling on Amazon in 2012 and hit 7 figures in sales within the first year of starting the business. Before starting his Amazon business, he worked for the US government in the aerospace industry & created a 7 figure mobile app software company. In 2015, he started an...
2022-03-3149 minSeller Sessions Amazon FBA and Private LabelAmazon Sellers Of The UkraineToday we take a look at what is going on for Amazon sellers inside the Ukraine the impact on their families and Amazon business. Today, Vitalii Khyzhniak joins me to gives us some insight on how things are going and the effects of those around him. Vitalii Khyzhniak is an Amazon advertising and marketing expert, Chief Executive Officer at Profit Whales, a full-service marketing agency for Amazon brands, that accelerates sales growth using on & off Amazon traffic to give them an edge over competitors and diversify the revenue streams while increasing the business evaluation. Amazon Ads partner...
2022-03-3024 minSeller Sessions Amazon FBA and Private LabelGoing Deep Into Web3 With Blockchain And Advanced NFT StrategiesYev Marusenko is founder of Zontracker, tracking $4B+ of Amazon sales including attribution from Facebook ads. He also created the georank tracker for regional Amazon keyword ranks in each US state. With Zontracker, Georank, and Wego behind him, he is taking a data-driven and innovation approach from e-commerce to web3. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference...
2022-03-291h 02Seller Sessions Amazon FBA and Private LabelA Chat With 14 Year Old Entrepreneur Hayden Hart This week on Inspired With Bell... 14 year old entrepreneur ready to conquer the world. From a young age Hayden has realised that he can make money through different small business opportunities. His journey is inspiring and uplifting and a must listen for all your business owners coming through the ranks. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the "Afterparty brought to you by Be...
2022-03-2851 minSeller Sessions Amazon FBA and Private LabelA Chat With 14 Year Old Entrepreneur Hayden Hart This week on Inspired With Bell... 14 year old entrepreneur ready to conquer the world. From a young age Hayden has realised that he can make money through different small business opportunities. His journey is inspiring and uplifting and a must listen for all your business owners coming through the ranks. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the "Afterparty brought to you by Be...
2022-03-2851 min