Shows
Just Be HumansEmpathy in Business Development: Dr. Kevin Switaj on Human Connections, Proposal Strategy, and the Future of GovConGet in touch with our Special Guest Kevin Switaj:Personal LinkedIn: https://www.linkedin.com/in/kevinswitaj/Corporate LinkedIn: https://www.linkedin.com/company/bz-opportunity-managementWebsite: https://www.bzopportunity.comBook: https://amzn.to/40EunCaSummaryIn this episode, Danny Murawinski speaks with Dr. Kevin Switaj, president and CEO of BZ Opportunity Management, about the importance of empathy in business development and proposal management. They discuss Kevin's journey from academia to the business world, the nuances of government contracting, and how to create compelling proposals that resonate...2025-01-291h 01
Leaders Realm PodcastEpisode 26: Unscripted and Unedited with Danny Murawinski.In this episode of Leaders Realm Podcast, host Tony Cammarata and guest Danny Murawinski explore their journeys, delving into themes of self-sabotage, accountability, and personal growth. They discuss the importance of confronting limiting beliefs, the cycle of performance under pressure, and the transformative power of redefining one's identity. The conversation emphasizes the need for consistency, reframing goals, and the lessons learned from family and business experiences, ultimately highlighting the ongoing battle against complacency and the pursuit of resilience. In this engaging conversation, Danny and Tony discuss the importance of taking action, reframing goals, and the power of momentum in...2025-01-241h 25Just Be HumansBreaking down barriers - Self Sabotage, Self limiting beliefs, Imposter Syndrome - With Leaders Realm's Tony CammarataSummaryIn this episode of Just Be Humans, host Danny Murawinski and guest Tony Cammarata explore the journey of relaunching a podcast, delving into themes of self-sabotage, accountability, and personal growth. They discuss the importance of confronting limiting beliefs, the cycle of performance under pressure, and the transformative power of redefining one's identity. The conversation emphasizes the need for consistency, reframing goals, and the lessons learned from family and business experiences, ultimately highlighting the ongoing battle against complacency and the pursuit of resilience. In this engaging conversation, Danny Murawinski and Tony discuss the importance of taking action...2025-01-221h 27Just Be HumansBuilding Trust in IT: The CySec Technologies Story with Anthony MartelloSummaryIn this episode of Just Be Humans, host Danny Murawinski speaks with Anthony Martello, founder of CySec Technologies, about his journey in the IT and cybersecurity space. They discuss the importance of building relationships with clients, the challenges small businesses face in cybersecurity, and the need for transparency and education in the industry. Anthony shares insights from his personal experiences, including his daughter's sailing adventures and his transition to Tampa. The conversation emphasizes the significance of cybersecurity awareness and the evolving landscape of digital marketing for small businesses.TakeawaysEvery business deserves dependable...2024-11-131h 03Just Be HumansF*** Digital Marketing - Why the business models most digital marketing agencies have are broken...SummaryIn this episode, Danny Murawinski passionately critiques the traditional digital marketing landscape, emphasizing the need for a shift towards performance-based models. He discusses the fear and doubt prevalent in the government contracting and cleaning industries regarding digital marketing adoption. Murawinski highlights the flaws in legacy digital marketing agencies' business models, which often incentivize minimal effort and lack accountability. He advocates for a new approach that aligns marketing strategies with corporate goals and emphasizes the importance of building effective systems to drive results. The episode concludes with a call to action for businesses to demand better from...2024-11-0624 minJust Be HumansThe Most Powerful Industry in the World is Last to the Digital Marketing Game...SummaryIn this episode, Danny Murawinski discusses the government contracting industry and its impact on America. He highlights the shared sense of purpose within the industry and the traditional methods of doing business. Danny emphasizes the need for the industry to embrace digital marketing and social media to bridge the gap and attract new talent. He introduces the concept of ARR (Authenticity, Relatability, and Relevance) as a framework for creating effective content. Danny encourages individuals in the government contracting industry to share their authentic stories, relate to the audience's political beliefs, and highlight the relevance of their...2024-09-1018 minJust Be HumansBranding in 2024 - Your Reputation is your Brand with Jacob WadeSummaryThe conversation is about branding and relationships in the context of digital marketing. The guest, Jacob Wade, shares his journey from being a personal finance writer to building a coaching business. He emphasizes the importance of building relationships and reputation in the online space. The conversation also touches on the role of personal branding and the need to understand and serve the audience on platforms like YouTube. Jacob Wade discusses the importance of reputation, trustworthiness, and corporate culture in branding. He explains how he uses YouTube to capture attention, build trust, and deliver value to his...2024-06-2552 minJust Be HumansUnpacking Interest Graph Algorithms and Practical Strategies to Navigate RelevanceSummaryIn this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity. The host provides three practical strategies to increase relevance in digital content: competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.TakeawaysInterest...2024-06-1820 minJust Be HumansUnderstanding Human-Centric SEO and Its ImportanceSummaryIn this episode, Danny discusses the concept of human-centric SEO and how it can be applied to improve SEO strategies. He emphasizes the importance of creating content that provides value to the audience and is relevant to their needs and interests. Danny explains the history of search engines and how they have evolved to prioritize relevance. He also provides practical tips for structuring SEO content, including using compelling hooks, clear headers, and actionable information. Danny highlights the significance of empathy, kindness, and building trust with the audience through valuable content. He cautions against relying solely on...2024-05-2827 minJust Be HumansHow To Grow Word of Mouth and Referrals Using the Respect LadderSummaryIn this episode, Danny discusses the concept of the respect ladder and how businesses can earn the respect of their customers to generate word-of-mouth referrals. He breaks down the respect ladder into several steps, including respecting the outcomes of the engagement, respecting the customer's process, respecting the customer's money, respecting the customer's core values, respecting the customer's time, and respecting the customer's message. Danny emphasizes the importance of setting clear expectations, regular communication, and customer-centric decision-making throughout the customer journey.TakeawaysWord-of-mouth referrals are the most powerful form of marketing and can be...2024-05-2323 minJust Be HumansCreating Digital Human Experiences that Nurture Your LeadsSummaryIn this episode, Danny discusses the importance of nurture campaigns in driving conversions for businesses. He emphasizes the need to shift focus from solely driving sales to building relationships with potential customers. Danny shares examples of how nurturing leads can be done effectively, both in-person and digitally. He highlights the importance of providing value and building trust over time, rather than using fear tactics or pushing for immediate conversions. Danny also provides insights on how to nurture leads through ad campaigns and the importance of empathy and care in the process.TakeawaysNurture...2024-05-1636 minJust Be HumansTik Tok Ban and Why You Might Want to Consider Starting an AccountSummaryIn this episode, Danny discusses the controversy surrounding TikTok and why he decided to start a TikTok account. He explains that TikTok is owned by a Chinese company affiliated with the Chinese government, which raises concerns about foreign government ownership of a major media platform. The US government has found evidence of algorithm manipulation by TikTok, favoring pro-China content and limiting the reach of pro-democracy content. As a result, the US government is pushing for the sale of TikTok to a non-Chinese entity. Despite the controversy, TikTok still has a large user base in the US...2024-05-1418 minJust Be HumansCreating Ad campaigns Using the Law of Averages and Human VirtuesSummaryThis episode explores the law of averages and how human virtues can impact it. The law of averages states that there is a 1% chance of closing a deal in sales and marketing. However, the human element can dramatically affect this outcome. The episode discusses the history of the law of averages, the impact of humanistic elements, and the importance of repetition. It also emphasizes the use of empathy, admiration, and creating environments for engagement in digital marketing campaigns. The episode concludes with a strategy for testing different messages and offers to improve conversion rates....2024-05-0938 minJust Be HumansHigh Value Offers that Actually Grow BusinessesSummaryIn this episode, Danny discusses the importance of creating high-value offers that actually convert for B2B businesses. He emphasizes the need to build relationships with potential customers before jumping straight into a transactional offer. Danny suggests creating an environment where people can share their stories and be promoted, whether through a podcast, newsletter, or other platforms. By focusing on the customer's story and providing value, businesses can nurture relationships and increase conversion rates. Danny also highlights the importance of empathy, authenticity, and caring about people in the process of building relationships and scaling businesses.2024-05-0741 minJust Be HumansDigital Shaping in GovCon With Eric GregorySummaryIn this episode, Danny introduces Eric Gregory, an experienced executive consultant and advisor in the government contracting industry. Eric shares his journey in the field of federal business development and proposal operations, highlighting the importance of continuous learning and the adrenaline rush of competing for federal business. He also emphasizes the significance of empathy and understanding in leadership, drawing from his experiences with two influential capture managers. Eric's stories demonstrate the art of managing large teams, synthesizing information, and building trust with clients and team members. In this conversation, Eric Gregory emphasizes the importance of building...2024-05-021h 26Just Be HumansLeveraging Search engine and Social Media Business ModelsSummaryIn this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valuable content to users. Danny then transitions to social media and highlights the goal of keeping users on the platform for as long as possible to trigger ads. He emphasizes the need to focus on delivering value to the audience and building engagement...2024-04-3040 min
Just Be HumansBreaking Down Micro ConversionsSummaryIn this episode, Danny discusses the importance of micro conversions in the sales and marketing journey. He uses the analogy of meeting someone at a coffee shop to explain the process of building relationships and converting prospects. Danny emphasizes the need to focus on the human element in digital marketing and avoid the common mistake of bombarding prospects with sales pitches. He also explores the concept of impressions and the power of grabbing attention. Danny concludes by highlighting the significance of getting prospects to ask questions as a key micro conversion.TakeawaysMicro conversions...2024-04-2442 min
Palm Harbor Local#128 Danny Murawinski | Leveraging AI in MarketingSend us a textIn this episode of Palm Harbor Local, we delve into the world of marketing, exploring various aspects of the industry and discussing strategies for success. Join us as we take a closer look at how our guest, Danny, found his way into the marketing field and built a successful career. We also explore the importance of converting leads into profitable opportunities for your business, and the significance of fostering relationships within the local small business community. Additionally, we examine the role of search engine optimization (SEO) in content optimization and the p...2023-07-1339 min
#Clockedin with Jordan Edwards#112 - Danny Murawinski - A True Entreprenurship JourneySend us a textDanny Murawinski sits down with #Clockedin with Jordan Edwards to discuss about his Journey of Entreprenurship and creating an incredible life experinces!Danny’s experience as a professional snowboard coach, biologist and entrepreneur transcend that of a traditional marketer. As the visionary behind the message of the content revolution, Danny operates at the intersection of digital marketing and analytics.During his time at James Madison University , Danny excelled in quantitative biological research using multivariate statistics. He Co-authored Professional Publications , traveled to International Conferences and was Awarded a National Science Fo...2023-02-1045 min
The Digital Marketing BlueprintEpisode #137 with Danny Murawinski | Marca MediaDanny runs a boutique digital marketing firm that specializes in the Defense and Space Industry. Most recently he produced record results for The Buffalo Group. Please see, Paul Schlee's, Co-Owner of The Buffalo Group, review of Danny's work below:
"Marca media gets results - period. In two months from initial engagement, they have surpassed our LinkedIn platform metrics achieved over the past 10 months in just their initial 2 months. In some cases, they have surpassed the results between December 2018 - September 2019 in just 1 month.
As a mid-sized business, It’s of...2020-06-2600 min
DeepHire PodcastTelling stories people actually want to listen to | Rob Stewart and Danny MurawinskiThis episode of the podcast I am joined by Rob Stewart and Danny Murawinski with Mighty Recruiter.
On this episode we discuss:
Providing value just for the sake of providing value
Paying attention to what people actually care about, and then reflecting that on social media
Telling stories people actually want to listen to
If you’d like to learn more about Mighty Recruiter, click here.
Or if you’re part of a recruiting and staffing firm that would like to modernize their process, check out DeepHire here.
Want more? Check out...2020-04-0822 min