Shows
The Content Queen Podcast258: Your Ticket to a better brand in 2025 | Darby LyndonYour brand is building a reputation whether you do anything about it or not.
So why wouldn’t you aim to have some level of control?
Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond.
This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marke...2025-01-1348 min
Brand ChatsThe missing piece in most small business content strategiesI have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget.
A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatting about the importance of inspirational content and how you can use it to take your content to the next level.
Connect with me over on In...2024-09-0312 minBrand ChatsThe most common re-branding mistakes that I'm seeing right nowThinking about a rebrand?
I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way.
Connect with me over on Instagram.2024-08-2016 minBrand ChatsMy proven formula for understanding your ideal client's pain pointsWhen building a business and a brand, knowing your target audience is essential. Your target audience is who you ultimately want to work with, and when you understand your audience deeply, it will mean that you can communicate with more impact and meaning.
One of the key ingredients that you need to know about your audience is their pain points or problems. Because, when you can use this in your messaging, your ideal clients will feel seen and heard.
Today I will run you through my proven formula for determining your audience's pain points, and...2024-08-0617 minBrand ChatsUsing video to build a personal brand with Lisa StockmanIn this episode, I'm chatting with the very talented Lisa Stockman.
Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from.
Leveraging video to build trust with your audience
The importance of being authentic on camera
Planning videos to show up consistently
Listening to your customers and cre...2024-06-1127 minBrand ChatsBehind the brand: chatting Duolingo with Mia FilemanIn this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond.
Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as we dissect how Duolingo has built such a compelling brand. We'll uncover the secrets to their integrated marketing approach and share valuable insights for small business owners who are ready to take their bran...2024-05-2837 minBrand ChatsMeasuring your brand performance with Brooke HuckerbyAre you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand.
Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically.
Why measuring marketing and brand performance is so important
How to measure the performance of your brand activities
The importance of listening to your clients in...2024-05-1446 minBrand ChatsHow podcasting supports my brand goalsIn this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business.
There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things.
If podcasting isn't on your radar, there's plenty that you can take away from this episode too. Podcasting is not for everyone...2024-05-0117 minBrand ChatsCultivating community through your brand with Peta PolitisIn this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis.
Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building.
How Peta came up with the idea for GrowGirlGrow
Creating a community through the power of relationship management
The importance of 'why' in community building and servi...2024-04-1629 minBrand ChatsBehind the brand: chatting about Glossier with Shanna GualtieriIn this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier.
Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine.
However, as we've seen in the fast-paced world of beauty, maintaining that initial momentum and cult following is no easy feat. In this e...2024-04-0236 minBrand ChatsBuilding a brand on TikTok with Maggie VirtuallyI know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all!
What types of businesses thrive on TikTok
The benefits of using TikTok as a brand tool
How to create a personal brand and deepen your connections through TikTok
Using this channel to complement your other marketing activities
How to create compelling stories
How important frequency is on TikTok and how to m...2024-03-1949 minBrand ChatsHow to use brand story to captivate your audienceAll great brands use the power of story to captivate an audience.
We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.
In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand...2024-03-0516 min
Trick or Treat RadioTorTR #605 - Betwixt and Between Bella BaxterSend us a textThe incredible tale about the fantastical evolution of Trick or Treat Radio, an immature podcast brought back to life by a brilliant and unorthodox visionary director. On Episode 605 of Trick or Treat Radio we discuss Poor Things, the latest film from director Yorgos Lanthimos! We also talk about our favorite Leap Year Mascots, we dissect the recently released images from the upcoming Crow film, and we nerd out on our favorite film of the year, so far. So grab your favorite ascot, get ready for some furious jumping, and strap on for the...2024-03-012h 53Brand ChatsHow to build a brand that resonates with Gen Z with Milly BannisterIn this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year.
We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HIN...2024-02-2023 min
Beyond BizS1E15. Building A Standout Brand With @darbylyndonOne of the many things we didn’t realise when we started our first businesses almost 4 years ago is that…you’re actually building a brand.
Joining us in this episode is Darby Lyndon.
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands. She's joining us today to talk about how to build a standout brand.
This p...2024-02-1844 minBrand ChatsBehind the brand: chatting about Crocs with Jill AbsolomIn this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution.
When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions.
In this chat, Jill and I unpack how exactly they have transformed their brand thro...2024-02-0640 minBrand ChatsAttracting your dream clients through authentic brand-building with Jazz KostovIn this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School.
Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all!
Attracting your ideal clients through the power of personal branding and showing up authentically
Living and breathing your brand values when growing a business and a partnership
Building connections wi...2024-01-2349 minBrand ChatsBehind the brand: chatting about Who Gives A Crap with Loan KienIn this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap.
We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy
Even without a creative team or big budgets, there is so much goodness that small businesses...2023-12-1246 minBrand ChatsHow to not lose momentum with your brand over the summer holidaysIn this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays.
With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season. 2023-11-2818 minBrand ChatsUsing your voice to become a go-to personal brand with Jacqui MaloneyIn this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard.
In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all!
Why speaking is so scary for business owners
The importance of u...2023-11-1433 minBrand ChatsFour reasons to rebrand in 2024Thinking about a rebrand in 2024?
Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand.
But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry.
So in this solo episode, I am diving into the four key reasons for you to consider a rebrand in 2024. If you are on the fence, this one is for you!
I'd love you to say hello on Instagram...2023-10-3120 minBrand ChatsHow to create time for your branding and marketing with Christie FloraIn this episode I'm chatting with productivity queen, Christie Fora.
Christie Flora is a Time Trainer and the Owner of florandorder. She is on a mission to eliminate overwhelm, so in this chat, we talk about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving your business the love it deserves, and organising a schedule that sets your future self up for success.
We chat about setting targets, working at the time of day...2023-10-2537 minBrand ChatsBehind the brand: chatting about Heaps Normal with Sarina LoweIn this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal.
Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives.
We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages industry. The Heaps Normal story is based on the simple belief that...2023-10-1036 minBrand ChatsBuilding a brand on LinkedIn with Karen HollenbachIn this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker.
I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn!
Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat about whether it is the right channel for every business and how to get started with 'putting yourself out...2023-09-1236 minBrand ChatsBehind the brand: chatting about Go-To Skincare with Cass PontonIn this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare.
In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the use of collaborations and brand extensions to expand their reach. We question whether Go-To would be as successful without Zoe’s personal brand and what the future holds for this po...2023-08-2948 minBrand ChatsBuilding a brand in the world of AI and Chat GPT with Remi AudetteIn this episode, I'm chatting with the amazing founder of Sunday Best Digital, Remi Audette.
Remi runs one of Australia's few female-led SEO agencies and has established a reputation for delivering effective brand-building SEO and strategic content marketing solutions. Today we are chatting about a topic that is generating a lot of interest in the business world - AI and Chat GPT! Remi shares her insights into how you can utilise AI tools to run and market your business, as well as what we all need to be aware of when using AI to build a brand. 2023-06-2726 minBrand ChatsWhat is branding and why it can make or break your businessA lot of business owners think branding is about logos and colours and websites and Instagram, but it goes much deeper than that so I am excited to peel away all of the layers today in this solo episode! Tune in as I chat through what branding means and why it is so important.
I'd love you to say hello on Instagram and share your favourite takeaway from this episode!
https://www.instagram.com/darbylyndon/2023-06-1309 min
The Photo Diaries PodcastS1 E18 Creating a memorable brand to stand out from the crowd with Darby Lyndon, Brand StrategistSend us a textDarby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.In this episode we cover:> Standing out in the crowd> Using your about page to speak to your target audience, without oversharing> Di...2023-06-0549 minBrand ChatsHow to invest in brand building during tough economic times with Fi JohnstonIn this episode, I'm chatting with the wonderful founder of Peach Business, Fi Johnston.
Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact.
In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategies before diving into doing! We also chat about how finance strategy impacts decisions in branding, the difference between investing and costs within your branding an...2023-05-3034 minBrand ChatsLiving by your vision and values to build a purpose-driven brand with Ali AdeyIn this episode, I'm chatting with the incredible founder of She Mentors, Ali Adey.
She Mentors is a membership that first started in 2018 as a Melbourne MeetUp group and has since evolved into a tech platform and community packed full of women who genuinely want to help each other succeed.
We talk about the She Mentors brand story including the evolution of the brand, as well as the ways in which Ali has built a brand with impact front and centre. We dive into the importance of having a...2023-05-1647 min
Girls Gotta WorkAre You Procrasti-Branding Or Do You Actually Need A Rebrand?Where branding came from and that it’s now so much more than just logos & colour palettes in the modern business world, and we’ve got the pro, Darby Lyndon here to tell us all about it.
You’ll learn:
How to infusing your branding through your messaging
Why branding is so much more than the logo, it’s the feel and the vibe
If procrasti-branding actually a vibe
About getting clear on your Brand DNA and target audience
What people are missing in branding
Connect with Darby on her websi...2023-05-0934 minBrand ChatsPromoting your brand experience through the power of imagery with Grace CostaIn this episode, I'm chatting with brand photographer Grace Costa about promoting your brand experience through the power of photos and imagery.
We talk about trends in personal branding and photography as well as the role of images in brand building. This conversation highlights the importance of understanding your brand strategy when capturing brand images and Grace gives us some tips for how you can start building out your library of brand images.
Say hello to Grace and I on socials, and let us know your favourite takeaways from...2023-05-0233 minBrand ChatsUnderstanding consumer psychology to stand out from the crowdIn this episode, we are diving into a topic that I believe is the secret ingredient to building a stand-out brand - consumer psychology!
Consumer psychology is all about understanding what your audience thinks and feels in their decision-making process. Once you understand what makes your audience tick, you will be able to clearly and confidently communicate your message in a way that captures their attention.
This chat dives into two key components of consumer psychology and how business owners can start to apply these concepts to build their brand and deepen their connections with...2023-04-1812 minBrand ChatsPricing that aligns with your brand value with Anna LambIn this episode, I'm chatting with the wonderful Anna Lamb about pricing your services to align with your brand strategy.
Anna is the founder of Uplifting Value, mentoring female-led business owners in owning their value and pricing accordingly.
I'm excited to share this conversation because I know that so many female service providers struggle to feel confident in their pricing. But, undervaluing yourself is something that will significantly impact your profitability and how people perceive your brand. We talk about why it's so hard to price your services, how to take a value-based approach, and...2023-04-0428 min
Good Chats with CassHow a Podcast Fits Into Your Brand Strategy with Darby LyndonEver wondered what's really involved in a brand strategy? Join me to chat to Brand Strategist and host of the Brand Chats Podcast, the lovely Darby Lyndon.We dive into:what is involved in a brand strategyunderstanding your ideal audiencehow tone of voice plays a part in your podcastusing a podcast as a vibe check in your customer journeyAbout DarbyDarby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.Throughout her career, Darby has worked on marketing and...2023-03-2122 min
Brand ChatsUsing CEO psychology to build a confident brand with Monique HardingIn this episode, I'm chatting with the beautiful Monique Harding about all things mindset.
Creating a brand strategy is one thing, but having the confidence to show up for your brand is another key ingredient to success.
Imposter syndrome, anxiety and self-doubt are all things that many business owners experience when trying to show up for their brand and grow their business. It's something that I know holds so many people back so in this chat with Monique, we dive into all things mindset and ways for business owners to reframe their thinking to manage f...2023-03-2128 minBrand ChatsThe #1 reason why you struggle to create contentI regularly speak to many business owners who are completely overwhelmed and frustrated when it comes to creating content.
So in this solo episode of brand chats, I'm chatting about the real reason why you struggle to create content in your business.
HINT: It's nothing to do with your marketing strategy!
Tune in as I chat through where you're most likely going wrong and what you need to do to get on the right track.
I'd love you to say hey on Instagram and let me know what you thought of t...2023-03-0709 min
Not Just About Copy with Emma McMillanContent pillars 101: Everything you need to knowAre you flying by the seat of your pants when it comes to creating content for your business? There is another - better - way. Content pillars are the tool you need in your small biz copy toolkit to make the content writing process infinitely more purposeful and fun.In this episode, I’ll cover what content pillars are, why you need them, how to create them and how to implement them. Creating content pillars was an absolute game-changer for me and I can wait to share this episode with you.You might also en...2023-03-0515 minBrand ChatsFinding your brand sound with Kathy RastThis week I'm chatting with the wonderful Kathy Rast about finding your brand sound!
Have you ever thought about utilising the power of sound for your brand? Many business owners recognise the importance of brand visuals but tapping into the other senses is a powerful way to get clear on your brand strategy.
Brand sound is a topic that not many people are talking about! Kathy shares her experiences with sound to help business owners align their brand voice, improve the way they communicate and show up in a way that is aligned with their...2023-02-2136 minNot Just About Copy with Emma McMillanCreate an irresistible marketing campaign with Mia FilemanBesides having earned the nickname "The Campaign Lady", Mia Fileman is an expert global marketing strategist and the founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business...2023-02-1935 min
Rise & ShineContent creation | Darby LyndonHear Darby Lyndon, brand and content strategist, reveal all on content creation to build your brand. Darby loves helping small business owners who have left the corporate world to serve others in their own special way.
Settle in and learn:
+ The leap from corporate life to full time in her own business
+ Brand therapy to clear blocks
+ The risk of offering new services/products – and ideas for testing them out
+ Content creation – what, why, where and how
+ Cross pollination and evergreen content
+ Removing fear in thou...2023-02-1330 min
Take Control With NicoleBuilding An Irresistible Brand with Darby LyndonToday I'm chatting with Darby Lyndon about all things brand strategy and how to build a business that is irresistible. We dive into: Collaboration over competition with other businesses The difference between marketing and brand strategy How creating a brand story helps you connect with your audience Is niching something that needs to happen Brand strategy framework About Darby Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands. A hurdle she continu...2023-02-0745 minBrand ChatsGetting your brand out there in 2023In this episode of brand chats, I'm doing my very first solo episode, chatting about how to get your brand out there in 2023!
I have noticed that a lot of business owners in my network are saying that this year is the year that they really want to 'get their brand out there'. But it is something that is easier said than done! So in this episode, I'm diving into how you can make this a reality.
We chat through four key questions that you can ask yourself if you are hoping to increase your...2023-02-0715 minBrand ChatsOwning your niche with Katherine PersogliaIn this episode of brand chats, I'm chatting with founder of Property Before Prada, Katherine Persoglia.
Katherine has built a beautiful brand that has made a mark in her industry and in this episode we unpack it all!
We chat about the Property Before Prada business story including how Katherine came up with the Property Before Prada brand name, and how this impacted her niche. Niching is a topic that comes up A LOT in the business world and we dive into what that looked like for Property Before Prada as well as how Katherine...2023-01-2423 minBrand ChatsUsing systems to improve your brand experience with Nicole SmithIn this episode of brand chats, I'm chatting with founder of the Artisans Business Solutions, Nicole Smith.
Nicole is a Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen, passionate about supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living.
Operations is important for managing the day to day of your business, but in this chat we also focus on how to use your systems to improve your brand experience. Creating an amazing brand experience is key to making...2022-11-2938 minBrand ChatsGetting more eyes on your brand with Rhiannon CarnohanIn this episode of brand chats, I'm chatting with SEO expert, Rhiannon Carnohan.
SEO is a scary world for many small business owners but Rhiannon is passionate about making SEO easy for business owners to understand and implement! Getting found on Google is important for brand visibility and something that often gets left behind.
We're chatting about all things SEO, small business and digital nomad life!
• Life as a digital nomad
• Why SEO can be so overwhelming
• Benefits of focusing on SEO for your business
• Tips for getti...2022-11-2237 minBrand ChatsShowing up authentically with Chantelle GallowIn this episode of brand chats, I'm chatting with the wonderful founder of Piece by Piece Wellness, Chantelle Gallow.
Chantelle is a multi-passionate, zig zagging solopreneur working with organisations as an employee wellbeing consultant, 1:1 with clients as a Transformational coach and facilitating movement as a Pilates instructor. As a facilitator, coach and speaker Chantelle is deeply passionate about helping people to create a home within themselves so that they can reach for their wildest wants.
We chat about the importance of authenticity in the business world and how to show up in a way that...2022-11-1542 minBrand ChatsCreative branding as a multi-passionate business owner with Sherise FlemingIn this episode of brand chats, I'm chatting with Sherise Fleming, a Central Gippsland photographer and digital creative.
Sherise has built two creative businesses and also promotes her personal brand. In this episode, we chat about juggling multiple brands, the power of social media and standing out through creativity and personality!
Managing multiple brands as a multi-passionate business owner
Finding your brand personality
Weaving personal branding into social media
Standing out and having fun on social media with filters and GIFs
The future of branding and social media
Say hello to Sherise and I on...2022-11-0835 minBrand ChatsCreating a brand that oozes personality with Sam BrightIn this episode of brand chats, I'm chatting with ads expert and founder of 'Ads For Breakfast', Sam Bright.
Sam's brand oozes personality and makes the overwhelming world of Facebook ads a little easier for business owners to understand and execute.
We chat about Sam's brand story as well as tips for those who are thinking about utilising Facebook ads to grow their brand!
Crafting a unique brand name and brand personality
Understanding your audience when building a brand
The benefits of using a brand name over a personal brand name
Creating a consistent b...2022-11-0129 minBrand ChatsOutsourcing your brand management with Natalie KidcaffIn this episode of brand chats, I'm chatting with my amazing client, Natalie Kidcaff.
Natalie is a strategic accountant who helps business owners to link their business strategy with their financials so that they can see sustainable growth. She is passionate about helping business owners stop stressing about how it all works financially so that they can start focusing on what matters to make their dreams a reality.
I worked with Natalie to set up her marketing strategy and now I support her with brand management, all the way from social media content to email...2022-10-2522 min
Run Your Business Like A BossDeveloping a personal brand strategy as a Business Owner with Darby LyndonAs a small business owner, it's more important than ever to develop a personal brand strategy to differentiate yourself from others in your market. In today's fast-paced world, your personal brand can be the difference between success and failure in your niche.Fortunately, developing a personal brand is not as difficult as it may seem, and my guest on the podcast today is here to talk us through where to start.Darby Lyndon is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.Throughout her career, Darby has...2022-10-1034 minNot Just About Copy with Emma McMillanPasta, pilates and pinot - a brand chat with Darby Lyndon~ If you’re listening to this the day it comes out, doors are closing tonight October 10 for my 8-week online group copy coaching program, the Co-writing Content Crew. We’re kicking off this Friday, October 14. Will I see you there? Join here. ~ Today’s guest on the Not Just About Copy podcast is Darby Lyndon.Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property...2022-10-0942 minBrand ChatsUsing your voice to grow your brand with Sally ProsserIn this episode of brand chats, I'm chatting with voice and public speaking coach, Sally Prosser.
Sally works with top journalists and broadcasters, as well as executives and business owners, to help them speak with confidence, clarity and charisma.
We chat about Sally's story, the power of voice and how you can use it to grow your brand.
Why public speaking is an important life skill
How service-based business owners can use their voice to grow their brand
Why it is also important for product-based businesses and agencies to have a voice
Sharing your...2022-10-0432 minBrand ChatsBuilding a business, brand and partnership with Hayleigh Watson and Jordan KosterIn this episode of brand chats, I'm chatting with Hayleigh Watson and Jordan Koster, founders of the Girls Gotta Work podcast!
Hayleigh and Jordan are both business owners and have now come together to create a community where they share the rad, the bad and the mad reality of running a business, providing a space to help small biz owners feel a little less alone.
In this chat, we dive into the behind-the-scenes of building a brand in a partnership!
We talk about the story behind Girls Gotta Work and how Hayleigh and...2022-09-2727 minBrand ChatsExpanding your brand visibility with Anna ScottIn this episode of brand chats, I'm chatting with Visibility Coach, Anna Scott.
With decades of experience in PR & Branding, Anna supports her clients with the confidence and know-how they need to increase their visibility and grow their audience. She empowers passion-led women in business to become their own Hype Women so they can become noteworthy in their industry and take their business to the next level.
We chat about Anna's story and tips for business owners who are ready to get their brand out there and have fun doing it!
What does PR...2022-09-2028 min