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Playhouse FriendsThe Sweeter Side of Copywriting with Darci EllenbergerForget the copywriting grind, there’s an easier, sweeter way. In this Hot Take , Darci Elle, a brand voice copywriter behind Sweet Tooth Creative, shares how the classic “Done For You” copywriting turned into the collaborative, flexible “Done With You” model. Discover why inviting clients behind the scenes isn’t just less stressful, but more effective. Darci unpacks how messy first drafts, live strategy chats, and real-time feedback can help you craft compelling website copy faster, with less pressure and more confidence. Perfect for outside-the-box thinkers who want their website to feel more like them, with less burnout and more fun.2025-07-3104 min
Brand Jam!Ep. 10: Finding Balance: Goal Setting and Timelines for Small Business OwnersJoin hosts Chloe and Darci as they explore how to set realistic timelines for building your brand without burning out.In this episode, they discuss the common struggle of managing self-imposed deadlines and balancing client work with personal business development. They share their own experiences with procrastination, missing goals, and learning to give themselves grace when things don’t go as planned. You'll also hear about their year-long journey of launching Brand Jam and how they stayed motivated despite setbacks.If you're feeling overwhelmed by endless to-do lists and arbitrary goals, this episode is what yo...2024-10-1823 minBrand Jam!Ep. 9: Creating a Brand Guide for Your Small BusinessJoin hosts Chloe and Darci as they chat about the value of having clear brand guidelines, even if you’re a business of one. Bringing together insights from the last 8 episodes, they lay out how to combine visual elements with key aspects of brand voice and messaging to create a comprehensive guide for keeping your brand identity clear, consistent, and easily accessible.For small business owners who struggle with feeling confident in their brand presence, this episode is a can’t miss.View Episode TranscriptFollow Brand Jam:Instagram https://www.inst...2024-10-0421 minBrand Jam!Ep. 8: Finding Your Audience as a Small Business OwnerJoin hosts Chloe and Darci as they explore the essential first step towards brand awareness: identifying your audience.Drawing on their own experience as busy small business owners, they discuss the pitfalls of trying to appeal to everyone and share recommendations for the best ways to direct your efforts and build an engaged audience.Whether you're a seasoned entrepreneur or just launching your business, this episode offers valuable advice for connecting with the *right* people and forming genuine relationships that drive your business forward. You don’t want to miss it!View Episode Tr...2024-08-2322 minBrand Jam!Ep. 7: Getting Clear on Your Key MessagesJoin hosts Chloe and Darci as they discuss an all too common struggle for small business owners - defining your brand’s key messages.Key messages are an essential ingredient for a cohesive and effective marketing strategy. Clearly defined key messages will save you time when creating content and make building a cohesive brand feel so much easier. Yet they’re frequently overlooked by entrepreneurs when they DiY their branding.In this episode, Chloe and Darci dispel the myth that defining key messages is a daunting process and show you how mixing in a pinch of in...2024-08-0218 minBrand Jam!Ep. 6: How to Identify Your Brand's Core ValuesJoin hosts Chloe and Darci as they explore how defining your brand values and infusing them into your marketing helps you connect with your audience, build trust, and inspire customer loyalty.82% of buyers want a brand’s values to align with their own and, again and again, we’ve seen that play out in real time. From Starbucks to StickerMule, when a brand’s audience realizes its values don’t align with their own, many decide to shop elsewhere.Whether you've just begun to define your brand values or are looking to further refine them, this epi...2024-07-1924 minBrand Jam!Ep. 5: SEO Basics for Small BusinessesThis week Chloe and Darci walk listeners through the basics of SEO (search engine optimization) or how to ensure your business is discoverable through search.For small businesses, every audience member matters and showing up in search results is a great way to generate organic traffic to your website.But confusing algorithms and complicated tools can make SEO seem scary or overwhelming. Well, Chloe and Darci are here to show you it really doesn’t have to be.If you’re a small business owner seeking a simple, intuitive approach to SEO, you won’...2024-07-0530 minBrand Jam!Ep. 4: Building Digital Accessibility into Your BrandEpisode Overview:Join hosts Chloe and Darci as they discuss the importance of building accessibility into your brand from day 1 and breakdown the basics for business owners who might be new to the topic.From color contrast to alt text (and more), this episode of Brand Jam offers actionable tips and helpful tools to make your brand’s digital presence accessible to a wider audience.So, if you’re a small business owner who wants to build an inclusive brand, you won’t want to miss it!View Episode TranscriptReso...2024-06-1443 minBrand Jam!Ep. 3: Brand Clarity: What it is, Why it matters, & How to Achieve itJoin hosts Chloe and Darci as they talk about an essential ingredient that’s easy to overlook when you’re baking your brand from scratch: Brand Clarity.This episode takes listeners beyond the buzzword, explaining why brand clarity is a critical first step towards building brand awareness and sharing practical ways to prioritize it in your creative process, even when you’re learning as you go.So, if you’re building your brand on a budget and things feel a bit muddled, there’s no need to worry. Brand Jam has your back!View Episo...2024-05-3120 min
Hoorf! Radical Care in a Late-Capitalist Heckscapefinding the sweet spot of support as a chronically ill business owner, with Darci EllenbergerSend us a textChronically ill and dynamically disabled business owner and copywriter Darci Ellenberger joins us this episode for a conversation about running a solo-business while disabled. The thing is, managing a chronic illness or a dynamic disability is already full-time job. With at least 25% of the U.S. population self-reporting some kind of disability, and millions more reporting some level of new disability as a result of Long COVID or other post-COVID complications, how we approach work and disability requires a novel, creative approaches. Darci offers a wealth of insight for managing creative challenges, emphasizing...2024-05-1344 minBrand Jam!Ep. 2: Brain Dumps & Brainstorms: Finding Your Creative FlowJoin hosts Chloe and Darci as they give listeners a behind-the-scenes peek into the early stages of their own creative processes, sharing exactly how they turn jumbled thoughts into clearly executed ideas.Breaking down the difference between a brain dump and a brainstorm, along with how to use each one, this episode’s conversation is packed with valuable advice for finding your creative flow when your brain feels busy or (worse!) blocked.So, whether you’re sifting through endless ideas for your brand or struggling to get started, Brand Jam has your back!View...2024-05-1040 minBrand Jam!Ep. 1: You Don't Need a Logo: Branding Basics for Small BusinessesJoin co-hosts Chloe and Darci as they talk about what it’s like to build a brand from scratch as a small business owner.Drawing on their professional expertise (Chloe’s as a brand and web designer, Darci’s as a brand voice copywriter), as well as their personal experiences as solo entrepreneurs, they offer listeners realistic and actionable advice for crafting a brand identity that grows with your business.This episode covers what a brand needs from day 1 (hint: it’s not a logo!), what you can put off for later, and common pitfalls to avoid...2024-04-2526 min
The Angel Rated ShowMarie Forleo's B-School: Honest reviews from four alumniOnce a year Marie Forleo opens the doors to her B-School course: a 6-week, interactive video-based training program that claims to teach smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.But what’s it really like in B-School?In today’s episode I talk to a group of B-School alumni about their experiences. What they loved and hated, whether it was worth the money, who they would recommend it to, and much more.Rather than reading highly polished testimonials, join us for an i...2021-01-2733 min