Shows
The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersLocal Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings | Ep. 143Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a...
2025-12-1529 min
Acupuncture Marketing School107 | How AI is Changing Search Engine Optimization for Acupuncturists with Darcy SullivanAI is changing SEO for local businesses like acupuncture clinics. Are you ready?Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your acupuncture website to thrive for SEO.If you’ve been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for...
2025-07-2234 min
Making Strides for Animal ChiropracticHarnessing AI: Transforming Your Animal Chiropractic Practice with Expert Darcy SullivanDr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizing the importance of small, manageable steps to adopt AI technology.Topics covered in this episode: Understanding AI in animal chiropracticPractical uses of A...
2025-06-3029 min
Rockstar Doctor Life| Chiropractic Life & PracticeDarcy Sullivan | 5 Chiropractic SEO Powerplays & How To Maximize Your Digital PresenceAre you current with all the ways you can support your practice’s online presence? In this conversation with marketing strategist Darcy Sullivan, we discuss the trends and necessities for getting adequate exposure for your business digitally. Darcy shares key strategies, the most common mistakes she often finds clients are unaware they are making, and how to keep it simple when sharing content online for practice growth. Connect with Dr. Melissa Longo and find all the resources to grow your practice at www.rockstardoctorlife.com. About Our Guest: Darcy Sullivan is the founder of...
2025-06-2634 min
Super Clinic Project Podcast123-Boost Clinic SEO with Darcy Sullivan's Expert TipsIn this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Darcy Sullivan, founder of Propel Marketing & Design and host of the Clinic Marketing Podcast. Darcy dives into the often-confusing world of SEO (Search Engine Optimization) and shares actionable strategies to help clinic owners improve their online presence, attract more patients, and grow their businesses. Whether you're a clinic owner just starting out or running a thriving practice, this episode is packed with practical advice to simplify SEO and amplify your results.
Key Topics Discussed:
What is SEO?
Darcy explains SEO as the o...
2025-06-2529 min
Modern Chiropractic MasteryAI and It's Role in Search with Darcy SullivanIn this episode of 'Modern Chiropractic Mastery,' Dr. Kevin Christie interviews SEO expert Darcy Sullivan to discuss the impact of AI on Google search and SEO strategies for chiropractors. They explore the benefits and challenges of using AI tools like ChatGPT, the importance of valuable content creation, and the evolution of search behavior. Darcy provides actionable advice on optimizing online presence, maintaining congruent business listings, and leveraging content to stay ahead in the evolving digital landscape. Dr. Christie emphasizes the critical role of consistent, educational content in drawing new patients an...
2025-06-0530 min
The Unscripted SEO Interview PodcastDarcy Sullivan: Mastering Local SEO for Health ProfessionalsIn this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO practices. Darcy emphasizes the significance of maintaining an optimized Google Business Profile and the impact of branding on local search visibility. The conversation also touches on the value of email marketing and actionable tips for small business owners to enhance their local SEO efforts.
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2025-05-1937 min
The Steak Lad Experience#54 Tim O’Sullivan - A Unique Journey Towards Mindfulness & Inner PeaceIn Episode 54 of The Steak Lad Experience, I sat down and enjoyed a Steak with Melbourne based Entrepreneur, Tim O’Sullivan.Tim is the co-founder of Bae Juice, a popular hangover drink that was established in 2018 and is now available within Australia as well as the USA.The great man has done plenty of podcasts, but throughout our conversation we dive deep into his journey, childhood and mindset in detail, unlike any other conversation I have heard of his before. Expect to take out of...
2025-03-231h 25The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Write a Professional Bio That Stands Out [template included] | Ep. 91Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make...
2024-12-1607 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGrow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.Episode Webpage: https://propelyourcompany.com/gbp-advanced-strategies/ Send in your qu...
2024-10-1513 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersLocal SEO: How to Optimize Your Apple Maps Listing | Ep. 81Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. Because ABC is becoming a heavy...
2024-10-0810 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersEnd the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to...
2024-10-0106 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGet Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.The four big online listings include:Google Business ProfileBing PlacesApple Business ConnectYelpIf you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup...
2024-09-2417 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing. Here you’ll learn:What citations areKey elements of online listingsWhether you should pay for citation listing services How and when you should conduct a citation audit How many citations you really...
2024-09-2310 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.We’ll discuss:
2024-09-1613 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHomepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We’ll show you how a few simple chang...
2024-09-0920 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.Episode Details: https://propelyourcompany.com/photos-google-business-profile/ Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should, and missing opportunities for ranking power on Google. A Google Business Profile (GBP) i...
2024-09-0312 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBlog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/Here’s what you can expect to take away from this episode:Our pro tips that will help you create excellent blog postsWhat you can expect from Google Analytics How to implement your keywords when you write a blog postOur number one, most favorite blog writing tipOur go-to tool for grammar and spellingThe best part of...
2024-08-2611 min
Move the Needle: The Human Performance PodcastDarcy Norman: Accel, Decel, and Soccer PeformanceDarcy Norman - Head of Performance, USMNT - joins us for the 60th episode of MTN. We had prepared quite a few questions on performance for Darcy but really found ourselves in a deep dive within acceleration and deceleration that was worth every minute. Darcy's incredible background combining high-performing coaching and rehabilitation makes him a wealth of knowledge.
Make sure to follow Darcy on X @DarcyNorman and on IG @darcynorman09
Find us on social media @mtn_perform and check back each Wednesday for a new episode
Big...
2024-08-211h 16The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersYouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/YouTube, the world's second-largest search engine, offers clinic owners a unique opportunity to showcase their expertise and connect with a wider audience. However, simply uploading videos isn't enough to guarantee success on this platform. Clinic owners m...
2024-08-1912 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids | Ep. 72In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base. In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.Tune in and take your clinic's SEO to the ne...
2024-08-1209 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersReviews and Local SEO: How Diversifying Platforms Boosts Visibility | Ep. 71Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them.Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews...
2024-08-0507 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersAmplify Your Reach: 5 Strategies to Expand Your Audience | Ep. 70Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry.By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients!Complete episode details - https://propelyourcompany.com/expand-your-audience/Send in your questions. ❤ We...
2024-07-2909 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersImportant: New Google Maps / Google Business Profile Listing Scam | Ep. 69Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics.We'll explore effective strategies for monitoring your Google Business Profile and provide step-by-step instructions for addressing unauthorized pin relocations. Equipping yourself with the tools to safeguard your digital footprint is vital to your online success. By the end of this episode, you'll know how to use an unlin...
2024-07-2305 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersNo, Sorry, That's Not "Doing SEO" [popular episode replay] | Ep. 68Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast SEO doesn’t cut it, and learn the crucial steps you need to take to transform these tools into a powerhouse strategy for your clinic's online success.For clinic owners ready to elevate their SEO approach, this episode is a gold...
2024-07-2213 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step proc...
2024-07-1512 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersElevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 66In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and position yourself as an authority in your field. Whether you're new to blogging or looking to refine your strategy, this episode offers valuable insights to help you grow your audience and boost your...
2024-07-0813 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWebsite Owner Headaches: Common Frustrations and Fixes | What Website Platform Should You Use? | Ep. 65In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save you...
2024-07-0112 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersSEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 64Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered.What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exac...
2024-06-2420 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersMarketing Remix | Changes to the Podcast | Ep. 63This mini-episode talks about recent changes to our podcast. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!
2024-06-2003 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersLocal SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with local organizations can help you reach a wider audience. Get ready to master the art of budgeting, preparation, and seamless execution, all while keeping your social media and website b...
2024-06-1719 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersAdvanced Strategies for Your Google Business Profile Listing / Google Map to Boost Your Clinic’s Listing & Help You Stand Out from Your Competition | Ep. 61Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers. 💥 Episode webpage & Show Notes👉 Grab your Google Business Profile...
2024-06-1013 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersOnline Searching is Changing: The Impact of AI on Google & Bing | Evolution of Local SEO in an AI World | Ep. 60Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using it and confident that it can greatly enhance your SEO efforts. Worried about the tech aspect? Don’t be. We assure you, it’s super simple. Show Notes...
2024-06-0311 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersRebranding Without Losing SEO Rankings: Strategies for a Smooth Transition for Your Clinic | Healthcare Marketing | Ep. 59Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand.You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.Send in your questions. ❤ We'd love to hear from yo...
2024-05-2721 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 58In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization. Here, we detail the best ways to use ChatGPT to improve your healthcare blog and boost your SEO.When used correctly, ChatGPT can greatly benefit your blog and get you the SE...
2024-05-2013 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBoost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic’s website, you enhance user experience and increase your chances of ranking higher in search results, which can lead to more patients. Today, we’re talking about the right ways to incorporate videos into your website:How video helps your website SEO (search engine optimization) 10 ways to use...
2024-05-1327 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersThe Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 56The idea of using canned marketing content sounds easy, but is it a good idea? Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.
2024-05-0826 minAcupuncture Marketing School75 | Boost Your Local Acupuncture SEO and Your Google Business Profile with Darcy SullivanJoin me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for acupuncturists.In this episode, Darcy and I talk about: Why SEO is just like an Oreo cookieWhy target market matters SO MUCH for great SEOHow to choose keywords for your acupuncture websiteAn easy tip for quickly improving location keyword density on your websiteLots of specific tips for optimizing your Google Business ProfileUnique ideas for repurposing content and using Chat GPT to make acupuncture marketing simpler and fasterHow SEO is about appeasing Google and learning to p...
2024-05-0753 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhy Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 55Ever wondered why your clinic's website isn't getting the attention it deserves on search engines? It's time to uncover the truth and propel your practice to the top! Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems...
2024-05-0630 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 54Let's plan your next photo shoot! With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot. Here’s what you can expect to take away from this episode:How to choose the best photographer for your companyHow to plan in advance for a photo shootWhat to include in your shot listDay of photo shoot tipsHow to organize and us...
2024-04-2223 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersSEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 53SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we’ll go over:Some SEO basicsWhy organic website traffic is importantThe...
2024-04-1520 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersOnline Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52Navigating the World of Online Reviews for Local Healthcare SEOTestimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are patients / customers reading reviewsHow often are consumers reading online reviews?How many sites do consumers check reviews on?What are th...
2024-04-0825 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you...
2024-04-0110 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersYelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice | Ep. 50Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your PracticeYour Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get...
2024-03-2514 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO | Ep. 49As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go.Clinic owners can enhance the UX by addressing these twelve key areas, which contribute t...
2024-03-1821 min
Modern Chiropractic MasterySearch Engine Optimization Updates with Darcy SullivanIn this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search. In this episode we touch on many aspects of search and some of the topics you will learn are: *Google Algorithm Updates *Mobile Search Optimization *Zero Click Search *Zero Volume Keywords vs Long Tail Keywords *Website best strategies *Video *Call to actions *Google Analytics 4 *Leverage A.I. Much more! To find out more about SEO and Prop...
2024-03-1439 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers#1 SEO Website Tip for Clinics with Multiple Locations | Chiropractic Marketing | Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 48Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. This may sound basic, but many of you aren’t doing it, or you’re not doing it right. You’re about to learn the common pitfalls many clinics fall into, such as overlooking optimization practices and offering scanty information. As well as how your...
2024-03-1110 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Optimize Photos for Your Google Business Profile | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings | Ep. 47Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.Episode Webpage: https://propelyourcompany.com/photos-google-business-profile/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more ne...
2024-03-0412 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersNew SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing | Ep. 46Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this episode, you’ll learn about: New SEO and content marketing trends to help your business or clinic thrive online and offHow to use AI and Chat GPT properlyHow virtual...
2024-02-1939 min
Multiplier Mindset® with Dan SullivanFrom Trauma To Triumph: One Entrepreneur’s Unbelievable Journey, With Darcy LuomaDan Sullivan and guest Darcy Luoma dive into an extraordinary and unbelievable journey of resilience, reinvention, and triumph in the face of an unprecedented personal challenge. Darcy’s unwavering spirit and strategic approach are a true inspiration for all entrepreneurs navigating their own obstacles.Here's some of what you'll learn in this episode:The initial obstacles Darcy faced when becoming an entrepreneur, and how she overcame them.The traumatic experience Darcy had to work through while figuring out how to continue to run her business.Why Darcy was in a position to test drive...
2024-01-0926 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersFirst Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients. In th...
2024-01-0821 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersStarting from Scratch: Tips for Setting Up Your Clinic's First Website [replay] | Clinic Website & SEO | Chiropractic Marketing & SEO | Ep. 44Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. We’re going ove...
2023-12-2720 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp | Ep. 43Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients. Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.This is a special encore presentation of one of our most popular episodes from our podcast library. The...
2023-12-2118 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhy Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips | Ep. 42Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs.When you properly optimize your clinic's website, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows. This is a special encore presentation of on...
2023-12-0610 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersThe Anatomy of an Effective Blog Post [Rebroadcast] | Ep. 41This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience). So, let’s get to writing great blog posts using our precise blog post layou...
2023-11-2118 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBlogging 101 [Rebroadcast] | Blog, blog SEO, writing for the web, Ep. 40This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details, visit: https://propelyourcompany.com/blogging-101/ Send in your questions. ❤ We'd love to hear from you!🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven...
2023-11-2016 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBlogging Tell All: Answering All Your Questions About Blogging | Ep. 39In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape can be challenging. That's why this episode is all about demystifying blogging for clinic owners. We're tackling the most frequently asked questions and providing insights specifically tailored to the healthcare industry. From patient engagement to enhancing your clinic's online presence, we'll cover all aspects of...
2023-11-1318 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Use Your Google Business Profile Listing to Generate New Leads [Replay] | Google Business Listing, Google Maps, Local SEO, Ep. 38Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile. Here’s what you can expect to take away from this episode:What is Google Business Profile (GBP) and is it different than Google My Business (GMB) o...
2023-11-0720 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersContent Marketing: Is Content Still King? | Ep. 37Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? We’ll explore recent Google algorithm updates and answer the question, what does Google really think about AI content?We've also got a couple of key tips that can help your content cut through the noise and genuinely resonate with your true target audience.Are you ready to...
2023-10-3114 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersNew SEO & Content Marketing Trends You Need to Know | SEO, AI, content marketing, GBP, Ep. 36Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. Complete episode details: https://propelyourcompany.com/new-seo-content-marketing-trends/ Send in your questions. ❤ We'd love to hear from you!🎉 NEW Webinar: How to dominate Google Search
2023-10-2439 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersCreate the Perfect Contact Us Page for Your Clinic’s Website [Rebroadcast] | Clinic Marketing | Clinic Website SEO, Ep. 35On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website. Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there!Here’s what...
2023-10-1215 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow Do I Improve My Clinic’s Website Rankings? [Rebroadcast] | Local SEO, SEO 101, Ep. 34This is a special encore presentation of one of our most popular episodes from our podcast library. The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question, and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface of how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal. We want to help you achieve it! In this epis...
2023-09-2621 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersCreating Quick & Effective Blog Posts: The Template Approach | Ep. 33You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence. What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to your patients. We'll walk you through the process, using our experience, know-how, and even AI tools to craft compelling titles. But we don't stop there. So, if you’re ready to blog without burnout, cutti...
2023-09-0513 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGoogle Posts: An Overlooked Google Business Profile Listing Feature | GBP, Google Maps, Local SEO, clinic SEO, Ep. 32Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice. We’re going through Google Post’s recent changes, post types, and the best practices related to this beneficial feature. Plus, you’ll get insights on local SEO and how to best optimize your Google Business Profile listing. From avoiding red flags that could hinder your posts' approval to tracking your post's progr...
2023-08-2821 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWill Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change.You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.We'll also discuss how to determine your target audience...
2023-08-2123 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGoing Beyond Google Reviews to Improve Your Online Reputation | Local SEO, SEO 101, Ep. 30Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them.Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews...
2023-08-1408 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Choose an SEO-friendly Company Name | SEO 101, clinic marketing, Ep. 29Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered.What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exac...
2023-08-0721 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersRethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query. We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you...
2023-07-3109 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers4 Online Listings that Will Help Your Clinic Get More Patients | Local SEO, clinic SEO, Google Business Profile, Bing, Yelp, Ep. 27Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.The four big online listings include (in this order):Google Business ProfileBing PlacesApple Business ConnectYelpIf you’re ready to get more business through your clinic doors, grab a copy of our Local List...
2023-05-2318 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhy You Need to Invest Some Time in Your Apple Maps Listing | Local SEO, Ep. 26Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. Because ABC is becoming a heavy...
2023-05-1211 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO | AI, SEO, Ep. 25ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye. There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and correct them. Getting the most out of your SEO campaign is the key, and AI can be helpful, but it’s not enough to replace unique, compelling, and personalized conten...
2023-05-0817 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersNo, Sorry, That's Not "Doing SEO" | Local SEO, SEO 101, clinic SEO, Ep. 24By now, most business owners understand the importance of SEO (search engine optimization). Implementing an SEO strategy, on the other hand, is a bit more complex. Many website owners believe that applying tools that promise SEO greatness is all they need to do. But, unfortunately, that’s not doing SEO. Learning how to use your SEO tools is a key step in your website’s performance, and it does involve more than simply installing a tool or using an SEO-friendly platform for your site. Show Notes:[00:01:27] How do I b...
2023-03-2814 minMaking Strides for Animal ChiropracticInterview with Darcy Sullivan: How to Have and Maintain a Successful WebsiteJoining Dr. Kaitlyn Lackey on today’s podcast is Darcy Sullivan, the founder of Propel Marketing & Design. Propel is a digital marketing agency located in South Florida that works with chiropractors and other businesses to improve their online presence through an array of proven digital marketing techniques.She is a recognized public speaker and educator on topics related to traditional marketing, content marketing, SEO, and other digital marketing strategies. Over the past few years, Darcy has taught over 20,000 small businesses and entrepreneurs how to effectively build their brands and use digital marketing to gain a larger, more va...
2023-03-0633 min
Modern Chiropractic MasteryChatGPT and Content Marketing with Darcy SullivanEveryone hears all about ChatGPT, and it is all over the news. What does it mean for you as a chiropractor? It isn’t going to impact our profession negatively and can’t replace our hands, but what can it do to enhance your practice? In this episode, I bring on Darcy Sullivan to discuss ChatGPT and, what it is, how it could impact your marketing and search. You don’t want to miss out on how ChatGPT and other AI capabilities can enhance your content marketing strategy for...
2023-02-0935 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersStarting from Scratch: Tips for Setting Up Your Clinic's First Website | SEO, website marketing, Ep. 23Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. We’re going over the following: Sma...
2023-01-2420 minThe Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersDoes Your Website Spark Joy in Its Visitors? | Website tips, SEO, website marketing, Ep. 22Your website is the face of your clinic for many new and prospective patients. If it’s not giving them what they want, they’ll leave it. Your website must provide several elements to ensure your visitors know who you are and what you offer, stay on the page, find what they’re looking for, and more. Does your website currently spark joy in those who visit it? Giving them all they’re looking for easily and quickly? If not, let’s make it happen.We’re going over the following: How Goog...
2022-12-2814 min