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Showing episodes and shows of
Darcy Sullivan /
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The Steak Lad Experience
#54 Tim O’Sullivan - A Unique Journey Towards Mindfulness & Inner Peace
In Episode 54 of The Steak Lad Experience, I sat down and enjoyed a Steak with Melbourne based Entrepreneur, Tim O’Sullivan.Tim is the co-founder of Bae Juice, a popular hangover drink that was established in 2018 and is now available within Australia as well as the USA.The great man has done plenty of podcasts, but throughout our conversation we dive deep into his journey, childhood and mindset in detail, unlike any other conversation I have heard of his before. Expect to take out of...
2025-03-23
1h 25
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
How to Write a Professional Bio That Stands Out [template included] | Ep. 91
Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make...
2024-12-16
08 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
SEO 101: How do I improve my website’s position online? | Ep. 88
SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we’ll go over:Some SEO basicsWhy organic website traffic is importantThe...
2024-11-26
20 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87
Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are patients / customers reading reviewsHow often are consumers reading online reviews?How many sites do consumers check reviews on?What are the most important review factorsDo your reviews need to all be positiveDo you re...
2024-11-19
26 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86
If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.We’ll give you three categories of Google Post-creation guidance:What not to do with your Google PostsGoogle Posts that CAN work if done correctlyGoogle Posts that you simply...
2024-11-12
13 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. We're going...
2024-11-05
23 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84
In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results.We’ll break down practical strategies tailored for clinic owners, focusing on writing for patients rather than just for search engines, creating SEO-friendly pages, and avoiding common pitfalls like overwhelming “doctor talk.”Whether you're posting a blog, updating your website, or planning your next email, these tips will help you c...
2024-10-29
13 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity. Are you read...
2024-10-22
12 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82
Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.Episode Webpage: https://propelyourcompany.com/gbp-advanced-strategies/ Send in your qu...
2024-10-15
13 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. Because ABC is becoming a heavy...
2024-10-08
11 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80
What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to...
2024-10-01
06 min
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79
Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.The four big online listings include:Google Business ProfileBing PlacesApple Business ConnectYelpIf you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup...
2024-09-24
18 min