Shows
Wedding Content Creator - The BuildEp 10: Stop Getting Ghosted as a Wedding Content CreatorAre your wedding content creator enquiries going quiet after you reply?If you’re a wedding content creator struggling with enquiries that disappear, ghosting couples, or awkward follow-ups, this episode will change how you handle every enquiry from now on.In this episode, I explain why couples stop replying — and why it’s almost never about your price, your experience, or your talent.After 20 years in the wedding industry and a 70% booking conversion rate, I’ve learned that silence usually comes from overwhelm — not rejection...
2026-02-1919 minWedding Content Creator - The BuildEp 09: "Where to Start: 5 Steps for Wedding Content Creators Building a Business"How to start a wedding content creation business in 2026. Ready to turn your side gig into a real, sustainable business? In this episode, we're breaking down the 5 essential places to start as a wedding content creator who's ready to build something that lasts.If you've been creating wedding content as a weekend project or for extra income, this episode will show you exactly where to focus your energy first. We're covering the foundational steps you need to take to get visible, get connected, and start landing clients.In this episode, you'll learn:Where to...
2026-02-1012 minWedding Content Creator - The BuildEp 08: Wedding Content Creation is going to explode in 2026The demand for wedding content creators is skyrocketing — and 2026 is set to be the biggest year yet. In this episode, Darina McCabe shares how to prepare for the upcoming boom so you can book more weddings, attract higher-paying couples, and grow your content creation business with confidence.You’ll learn what’s changing in the wedding industry, why every bride will be looking for a wedding content creator, and how to stand out before the market becomes crowded. Whether you’re just starting or ready to go full-time, this episode will help you get noticed...
2025-10-1309 minWedding Content Creator - The BuildEp 07: Why Wedding Content Creators Should Stop Giving Away Freebies (and What to Do Instead)Too many wedding content creators think giving away free packages is the only way to get bookings. The problem? Freebies don’t pay the bills, and they don’t teach couples to value your work.In this episode, Darina McCabe shares a simple 4-step plan you can use instead: run short, smart special offers during quiet months. These offers bring money into your bank account right away with booking fees, while also securing dates for the year ahead.You’ll learn:Why free weddings don’t...
2025-09-2811 min
Dyed GreenDarina Allen Won't Slow DownKnown throughout Ireland and well beyond as the matriarch of Irish cuisine, Darina Allen is a powerhouse in the Irish food community. Since opening the first farm-to-table culinary education program at Ballymaloe Cookery School with her brother Rory O’Connell in 1983, Darina has gone on to publish more than twenty cookbooks and has presented nine seasons of the television show Simply Delicious (as well as other programs). Rather than take a retirement when she turned 75 two years ago, Darina decided to open a Farm School to teach students about sustainable food production and consumption.On this week’s sh...
2025-09-1959 minWedding Content Creator - The BuildEp6: Why Wedding Content Creators Struggle to Get Found OnlineDoes it ever feel like you’re posting and posting… but no one new is noticing? No enquiries, no couples reaching out — just silence.You’re not alone, and in this episode I’m breaking down exactly why this happens — and how to change it.Here’s what you’ll learn:How to actually get your posts found on GoogleHow to train the algorithm so the right couples see your contentHow to post more often — in less timeWhy one weddi...
2025-09-0912 minWedding Content Creator - The BuildEp5: The Truth About Pricing No One’s Teaching Wedding Content Creators (Until Now)Most Wedding Content Creators were never shown how to set profitable prices — and that’s exactly where we’re starting.Inside this episode, I’ll walk you through:Why pricing is the first thing we’re building together in my new courseWhat most people get wrong when they set their packagesHow I learned (the hard way) to charge based on cost, time, and actual take-home payThis isn’t about inflating your prices for the sake of it.It’s ab...
2025-08-3109 minWedding Content Creator - The BuildEp4: The Smartest Way to Grow as a Wedding Content CreatorIn this episode, I’m sharing why creating a local wedding content creator business is the smartest way to grow.Want to learn more - sign up for my weekly emails: Here!Destination weddings and nationwide travel might sound glamorous, but they’re usually one-and-done with no referrals afterwards. Building locally is where the long-term income and steady bookings come from.I’ll walk you through 10 real reasons why focusing on your area pays off:Get known at local venues & attract couples marryi...
2025-08-2522 minWedding Content Creator - The BuildEp 3: 5 Ways to Get Your Name Out There as a Wedding Content CreatorGetting known in your local wedding industry is the first step to steady bookings — but how do you actually make that happen?In this episode, I’m sharing 5 clever moves you can start using right now to get your name out there as a Wedding Content Creator. These are practical, personal strategies I used myself when starting out, and they’ll help you get noticed by couples and vendors in a way that feels natural and genuine.👉 Grab the free checklist that goes with this episode so you can take acti...
2025-08-1708 minWedding Content Creator - The BuildEp 2: Your Bio Is Probably Costing You Bookings — Let’s Fix That!If your Instagram bio isn’t pulling in enquiries, it’s not doing its job. In this episode, we’re going to fix that — so couples land on your profile and instantly know you’re the one for them.I’ll walk you through what actually makes a bio work, the small tweaks that make a big difference, and how to get more clicks without spending hours rewriting it.By the end, you’ll know exactly how to turn your profile into a little booking machine that works while you’re off cre...
2025-08-1120 minWedding Content Creator - The BuildEp 1: She's Just a Girl with a PhoneEver been dismissed as “just a girl with a phone”? In this very first episode of Wedding Content Creator – The Build, I’m sharing a personal story I’ve never told publicly—how gender bias in the wedding industry changed the course of my own business.Whether you’ve felt underestimated by vendors, ignored by couples, or unsure how to prove your value—this is the conversation we need to have.This isn’t about ranting—it’s about recognising your strengths as a female wedding content creator and learning how to own yo...
2025-07-2407 min