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Darla Powell

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Designed by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Interior Designer's Guide to Simplifying SourcingAre your vendor spreadsheets quietly killing your profits and sanity? Fragmented sourcing isn’t just an inconvenience; it drains time, eats into margins, and creates chaos you can’t afford. Host Darla Powell talks with Lee Anne Blake, CEO of The Expert, about why many designers are frustrated with juggling numerous vendors and outdated processes. They discuss how client expectations have changed, with buyers wanting smoother, faster, more transparent experiences, and what it really takes to keep up without losing your personal touch or design integrity. You’ll hear about the real challenges design...
2025-07-0235 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Write a Book if You’re an Interior DesignerAre you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today’s guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. Stay tuned! Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live even...
2023-07-1238 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessPivot Your Business with a Strategic Business Coach [Like Michele Williams] - Episode 238Michele Williams is a strategic business coach who works with designers to help them create a strategic focus for their business, finances, and all decision-making. She firmly believes when you have a clear idea of where you want to go, you can get clear steps forward in place. She empowers business owners to take back the reins.  When Darla came to Michele, she was struggling through a messy divorce while managing a full-time design business, Wingnut Social, and a podcast. Darla was ready to break and felt out of control. How was Michele able to guide her t...
2021-10-1347 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessDigital Product Libraries = The Way of the Future according to Rex Rogosch - Episode 211Are physical product libraries dying out? Are they even necessary? Are digital product libraries becoming the way of the future? Rex Rogosch—Darla Powell Interiors’ very own Creative Director—shares where he thinks the space is moving. If you need some tips and tricks to start building your own digital product library, don’t miss this episode of Wingnut Social!  What You’ll Hear On This Episode of Wingnut Social [2:00] How to maximize video on Facebook [9:50] Rex Rogosch is back on the podcast! [11:48] Building a product library digitally [15:15] Is it more important for some designers? [17:04] How do you get inspired...
2021-03-2936 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Use Influencers to GROW Your Business - Episode 201How do you use influencers to grow your business? How do you tap into your local influencer market? How do you nail down your value proposition to decide what influencer is THE best fit for your business?  Darla has talked about how to become an influencer in your space. Now, it’s time to flip the script and learn how to partner with someone to build your brand awareness. Eric Dahan joins Darla in this episode of Wingnut Social to share his expertise in the space. Check it out! Eric Dahan is a serial entrepreneur who...
2020-12-3046 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHappy Holidays from Wingnut Social! – Episode 2002020 has been a difficult year for much of the world. Darla has faced her own share of personal difficulties throughout the year. But she always falls back on this bible verse: “Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?” – Matthew 6:26 Whenever Darla feels like she can’t get through the struggle or overcome the hurdles she’s facing, she thinks of that verse. She just lets God take control. But Darla want...
2020-12-2317 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessRex Rogosch’s Take on the Future of Hospitality Design - Episode 195The Coronavirus pandemic brought to light many things that were lacking in the hospitality industry that will need to change. Rex believes you’ll begin to see different rules and regulations—and hospitality designers will need to know these things. What are the easiest materials to keep clean? How will social distancing change design? What temporary changes will become permanent? In this episode of Wingnut Social, Darla, Natalie, and Rex take a deep-dive into the future of hospitality design.  Rex Rogosch is an award-winning interior designer and the creative director at Darla Powell Interiors. Rex has over 20 years...
2020-11-1839 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow IGTV Captions Help YOU Capture a Larger Audience - Episode 184Are you guys still using IGTV? Did you know they’ve added a feature that will automatically add captions to your IGTV videos? Facebook has been doing it for a while and it’s time for Instagram to catch up. Why is this a BIG deal? Darla shares all the details in this week’s Wingnut Social Monday Marketing Minisode. Don’t miss it!  What You’ll Hear On This Episode of Wingnut Social [0:40] The solo Wingnut [1:04] IGTV is adding captions [3:41] How IGTV is rolling out this feature [5:27] Blooper Reel! Resources & People Mentioned IGTV How IGTV captions will impact vide...
2020-09-2105 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessMake Social Media FUN Again - Episode 180Has posting on social media started to feel like drudgery? Are you ready to put the “social” back in social media? Do you want to make it FUN again? Social media marketing is a multibillion-dollar industry with a serious ROI—but it isn’t all about business. It can be a place to be fun and light-hearted. How? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [1:32] Is social media a drudgery? [2:52] Check out the AR filters [3:42] Create a challenge [4:50] Insta stories: Jazz ‘em up [7:09] Contests and giveaways [7:59] The “Why” be...
2020-09-0711 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWingnut Social is Getting an UPGRADE - Episode 179If you haven’t noticed (where have you been?!) the Wingnut Social website has gotten an upgrade. Thanks to Nicole Heymer at Curio Electro, it’s got a stunning new look. But the ravishing new website isn’t the only thing getting upgraded. What’s happening next? Listen to this Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [0:33] In LOVE with the new website [2:13] WHY the website upgrade? [3:34] Upgrading the podcast [4:34] What changes are coming? [6:47] Blooper Reel! Resources & People Mentioned Curio Electro Wingnut is expanding its horizons Wingnut Social has been very niche...
2020-09-0408 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessInstagram’s Feed Refresh: Suggested Posts - Episode 177Did you know that you CAN get to the end of your Instagram feed? Darla and Natalie have never scrolled to the end of their 48-hour Insta-recaps, but if you do, something new awaits: suggested posts.  This new phenomenon replaces the notice that you’d normally get that says “You’re all caught up!” So why did Instagram give their feed an update? How does it impact YOU? Find out in this week’s Wingnut Social Monday Marketing Minisode. What You’ll Hear On This Episode of Wingnut Social [0:41] Hydrate hydrate hydrate [1:41] Instagram feed: suggested posts [3:23] The 48-hour m...
2020-08-3111 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessFacebook Partner Monetization for Designers - Episode 175Facebook is launching partner monetization for events in 20+ countries around the globe. What does that mean? Facebook will allow businesses and creators to charge on Facebook for access to live events. Boom.  But what does that mean for designers? What hoops do you have to jump through? Does Facebook get a cut of the income? Darla and Natalie answer these questions—and much, much more—in this week’s Monday Marketing Minisode. Don’t miss it.  Bonus Features: How to treat Gingervitis.  What You’ll Hear On This Episode of Wingnut Social [0:37] PSA: How to treat Ging...
2020-08-2409 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessInstagram Reels VS TikTok: The Game Begins - Episode 173It’s official, after a test-run in a few countries, Instagram Reels is officially available in 50 regions—including the US. They fast-tracked their launch because of the increased pressure Trump has placed on the sale of TikTok.  So what will come of Instagram Reels? Will they compete with TikTok, or be another Facebook flop? Only time will tell...but until then, check out this Wingnut Social Monday Marketing Minisode for all the deets on Instagram Reels! What You’ll Hear On This Episode of Wingnut Social [1:13] Instagram Reels has launched everywhere! [2:33] A TikTok alternative or Facebook flop?  ...
2020-08-1710 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessGo LIVE from Facebook Messenger Rooms - Episode 169Facebook created Messenger Rooms in April as an answer to Zoom who had more than quadrupled their users during the Coronavirus pandemic. The FREE Messenger Rooms have done so well that they’ve dug into Zoom’s market share—and even lowered their stock price.    Now, Facebook is implementing a NEW feature into Messenger Rooms: The ability to go Live. This gives designers diverse alternatives and makes it more possible for large audiences (up to 50 people) to tune in and watch group video calls in real-time.  What You’ll Hear On This Episode of Wingnut Soc...
2020-08-0309 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessYour Pinterest Feed is Getting a Makeover - Episode 167Your Pinterest feed will NEVER be the same! Why? Because Pinterest has updated its algorithm to make room for new content—and creators. Pinterest has introduced a real-time ranking system for your home feed called controllable distribution.    They’ll be able to balance the types of content that will be shown in a pinner’s home feed. Why are they changing it? What will your Pinterest feed look like? Give this Monday Marketing Minisode a listen to find out! Plus, you’ll find out whether or not Darla can make it a week without talking about TikT...
2020-07-2709 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessYour Instagram Comments Section is Getting a MAJOR Upgrade - Episode 165Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 156 Instagram is rolling out yet another new feature that allows you to—drumroll please—PIN your favorite Instagram comments to the top of your thread! Do you want to put a superfan’s comment in the spotlight? Or move negative comments further down your feed? Now you can! In this Wingnut Social Monday Marketing Minisode, Darla and Natalie share how to pin Instagram comments—and why a designer would want to.  What You’ll Hear On This Episode of Wingnut Social [0:36] WHY are they doing a podcast a...
2020-07-2010 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessAre Instagram Reels THE Answer to TikTok? - Episode 163Instagram has stepped up to the challenge and has started rolling out its new feature—Instagram Reels. So where has it been rolled out? How will it function? Can it truly compete with THE fastest growing social media app in existence? What does it mean for designers? Darla and Natalie share all the twists and turns in the Instagram vs. TikTok saga in this Monday Marketing Minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:35] Breaking News: India bans TikTok [2:17] Instagram launches Instagram Reels [4:20] Instagram Reels will have the same features [5:20] Why is thi...
2020-07-1316 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessTikTok SPILLS Their Algorithm SecretsIf you listened to last week's episode, you know that Darla is FIRED UP about TikTok (it may or may not have taken over her life). They talked about why you should jump on the TikTok bandwagon before it’s completely saturated. This episode has become part two of a TikTok miniseries—and for good reason. TikTok has spilled the beans on HOW their algorithm works.  TikTok is the only platform where you can have ZERO followers and get a million likes on a video that goes viral. Their company values transparency, so they’re opened up about h...
2020-06-2919 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessDesigners: Jump on the TikTok Bandwagon NOWTikTok is the fastest growing social media platform of all time. Just as Darla and Natalie predicted, it’s completely taken off—and isn’t just for the tweens anymore. It’s expanding into different genres and gaining traction outside of the 18-24 demographic. People now spend just as much time on TikTok as they do on YouTube.  So how should a designer capture the audience? It isn’t just posting photos or catchy captions, but video production—which can be difficult. Is the payoff worth the effort it takes? Listen to this minisode of Wingnut Social as Darla and...
2020-06-2216 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessInstagram Monetization: NEW Live Badges and IGTV AdsInstagram is rolling out one new feature after another and this week is no exception. Instagram announced the launch of Badges for Instagram Live and ads for IGTV. The goal is to help support creators by implementing various ways to monetize their accounts.  Right now there are a lot of unknowns and unanswered questions. However, with the 70% increase in Instagram Live views since the beginning of the Coronavirus pandemic, these new opportunities can’t be passed up. Listen to this Monday Marketing Minisode to learn more! What You’ll Hear On This Episode of Wingnut Social [0:38] How t...
2020-06-1514 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessInstagram Launches ‘Guides’ Feature: What Does it Mean for Designers?Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out!  What You’ll Hear On This Episode of Wingnut Social [0:36] Darla LOVES her new Peloton Bike [1:40] Wingnut Social’s very first webinar [2:41] Instagram’s new Guides option [7:13] Where to find current examples [8:01] What do ‘Guides’ mean for designers? [9:12] The ONE caveat Darla identified [11:33] Blooper Ree...
2020-06-0812 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessSharing Inspiration Posts [The Pros and Cons]Do you share inspiration posts on Instagram? Or are you against the practice entirely? Perhaps you just don’t know HOW to do it properly. In this Monday Marketing Minisode, Darla and Natalie dissect the pros and cons of sharing inspiration posts. They also share how to do it the right way—giving proper kudos to the designers. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:40] Inspiration posts: to share or not to share?  [1:44] The cons of sharing inspirational posts [3:40] What’s a newbie designer to do? [5:49] Top reasons to share inspirational posts [8:20...
2020-06-0112 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow Instagram Live is Stepping it UpInstagram Live is launching a new feature that’s simple in nature—but the implications create a smoother experience for users. Live videos typically only live on Instagram for 24 hours, but Instagram has been beta testing this new feature AND it should be completely rolled out by May 14th. What is it? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [0:35] All about Instagram Live [2:00] The streamlined new feature [3:29] What remains the same [6:11] What does this mean for designers? [7:49] Instagram is testing monetizing IGTV [10:16] Blooper Reel! Resources & People Mentio...
2020-05-2511 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe LinkedIn Events Feature: Why You Should Use itLinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [0:32] LinkedIn: Natalie's favorite social media platform [3:36] HOW to create a LinkedIn Event—and WHY [8:09] What’s NEW about the LinkedIn virtual events [10:48] Blooper Reel! Resources & People Mentioned The Whova App LinkedIn The elusive LinkedIn events feature The events featu...
2020-05-1811 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe NEW Facebook Live Features Being Rolled OutFacebook is at it again—bringing back the old with the new in some updates to their features. Facebook is bringing back its “Live With” feature, making changes to donations, and adding a PAID option for live features. Say what?! Some serious upgrades are on the way. Listen to this Wingnut Social Monday Marketing Minisode for all the details.  What You’ll Hear On This Episode of Wingnut Social [0:32] Facebook is bringing back their “Live With” feature [2:56] Livestream straight from your event page [3:56] Updates to their ‘Donations’ option [6:33] You can now charge access to livestreams [9:38] Changes to Instagram Live features [11...
2020-05-1111 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessMessenger Rooms: The NEW Feature Facebook is Launching to Rival ZoomFacebook is launching Messenger Rooms—their solution to compete with Zoom. Everyone is living on Zoom these days, whether for business or reconnecting with family. It’s reached mind-boggling numbers due to the Coronavirus pandemic. The number of users skyrocketed from 10 million users to over 300 million. Enter Facebook. They’re launching an alternative that could steal some of Zoom’s market share. When will it be rolled out? What are the other competitors? Is it worth a shot? Listen to this Monday Marketing Minisode of the Wingnut Social podcast to find out!  What You’ll Hear On This Epi...
2020-05-0412 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Life Moments Trending on Pinterest: How to Get YOUR Pins NoticedA few big life moments are sneaking up on the calendar—and they’re trending on Pinterest right now. So how should an interior designer take advantage of the trend in traffic? What are some angles you can use to create content to capture such a captive audience? In today’s Monday Marketing Minisode, Darla and Natalie share the THREE life moments that are trending. They also give you some fun ways to spin blog content to get yourself some pins and repins. Check it out! What You’ll Hear On This Episode of Wingnut Social [1:20] What’s t...
2020-04-2710 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe PR Strategy to Embrace In Times of Crisis with Andrew JosephA good PR strategy could make or break your business during this pandemic. Darla and Natalie are fans of doubling down and forging ahead—and so is PR guru Andrew Joseph. The industry is pivoting quickly and what was evergreen before isn’t relevant anymore. The whole world has shifted. Every magazine and publication is changing quickly to follow suit.  So what is a designer to do? Andrew Joseph shares his PR advice in this episode of Wingnut Social—everything from content to pitch to ways to propel your business through this pandemic. If you’re ready to find a...
2020-04-2236 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessBreaking News: Facebook Launches Small Business Grant ProgramDarla and Natalie don’t talk about Facebook often, but it’s THE topic of conversation today. Why? Because Facebook is changing the game and stepping up in a BIG way for small businesses. They found a few ways—both small and extravagant—to help small businesses survive and thrive.  Facebook is launching a Small Business Grant Program to offer $100 million in cash grants and ad spend as a way to give back during the pandemic. Listen to this minisode of Wingnut Social for all the details—and a few other things they’re doing that could be a gamechan...
2020-04-1310 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design Business6 Tips to Stay Productive [and SANE] Working From HomeFiguring out how to stay productive when you aren’t used to working from home can drive you insane. Maybe you don’t have a home office and your kids are home with you (making a racket in the background). You’re constantly getting updates and notifications about the impact of the Coronavirus. There are endless distractions in your home.  Sometimes it’s all just too much. So how do you stay sane? How do you learn to work from home AND be productive? In this minisode of Wingnut Social, Darla and Natalie share 6 tips that will help you...
2020-04-0613 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhy You Should Create an Instagram AR FilterWingnut Social has it’s own Instagram AR filter! You can hop on over to the Wingnut Social Instagram to check it out—and join their current challenge. In this episode, Darla and Natalie talk about WHY they’re embracing Instagram filters and why you should too. They also chat about a few FUN (and maybe productive) things you can do to ‘while away’ the hours under quarantine.  What You’ll Hear On This Episode of Wingnut Social [0:45] Natalie misses Jeri Cerutti [1:36] THE Virtual Design Industry Conference [3:21] Check out the Wingnut Instagram AR filter! [4:30] How to create an augmented rea...
2020-03-3011 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Launch a Design Career at ANY Age with Lauren BrownYou can reinvent yourself and launch a design career at any age—as long as you have drive, determination, with a little bit of moxie thrown in. If you’ve been waiting for the right moment to make the switch, let today’s guest be the inspiration that you CAN make it happen. Lauren Brown joins Darla and Natalie to share how she built a business and launched a design career at 65.  Lauren had a long career in luxury sales and design (making, on average, close to a million dollars a year). After settling into retirement—or what she...
2020-03-2538 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessShould You Turn Your Blog Into a Blogcast? with Jeri CeruttiDo you have a blog and are looking to gain more exposure? Perhaps your site is SEO optimized, adored with images galore, and your writing skills are stellar. But people are becoming increasingly busy and just don’t have the time to read a blog post like they used to.  Creating a video isn’t necessarily the answer—but what about a blogcast? Have you heard the term? Jeri Cerutti co-hosts this Monday Marketing Minisode with Natalie to talk about her genius idea to turn her blog into an audio recording, AKA—a blogcast.  What You’ll Hear On T...
2020-03-2313 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessContemplating a Free Consultation? Here’s How it Impacted Our Bottom-LineIf you’re contemplating a FREE consultation for your design business, it can be downright terrifying. It’s hard to imagine that giving your services away for free could Contemplating a Free Consultation? Here’s How it Impacted Our Bottom-Line make a positive impact. Darla and Natalie gave it a go—and this Monday's Marketing Minisode is all about their results. To find out if they give a free consultation a thumbs up or thumbs down, listen now! What You’ll Hear On This Episode of Wingnut Social [2:00] Implementing free design consultations [6:14] Sandra Funks Interior ‘...
2020-03-1612 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessAlignable: Should Interior Designers Use This Networking Site? with CEO Eric GrovesHave you heard of Alignable? Darla and Natalie recently set up an account, but are wondering if it’s worth the effort. After all, they’re on Instagram, Facebook, and LinkedIn (the list goes on). Should they invest their time in another social network that seems similar to LinkedIn? Eric Groves, the Founder and CEO of Alignable, joins the gals to share WHY it’s worth your time—don’t miss it! Prior to founding Alignable, Eric spent 10 years as a founding executive of Constant Contact leading their marketing efforts. He’s the author of ‘The Constant Contact Guide...
2020-03-1134 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Hidden ROI of Starting a Podcast with Katie FreemanShould you consider starting a podcast? Is the return on investment worth the time and effort put in? Or will you just be wasting your hard-earned time? Darla grew up listening to talk radio and knew when they launched Wingnut Social that a podcast would be a terrific vehicle for their niche. But what about other niches? Darla and Natalie’s guest today, Katie Freeman, shares her take on the industry—and why it’s been worth it for her. Katie is a furniture designer and creator, owner of Freeman Furnishings, and host of the Maker Mom podcas...
2020-03-0428 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe NEW LinkedIn ‘Featured’ Section: Showcase Your AccomplishmentsLinkedIn is rolling out a new (and highly requested) page section that will allow you to highlight your latest accomplishments: the ‘featured’ section. How is it different from the ‘activities’ section? What content can you include? Learn more by listening to this Monday Minisode of the Wingnut Social podcast! What You’ll Hear On This Episode of Wingnut Social [1:26] LinkedIn’s new feature [4:46] What to add to the ‘featured’ section [8:29] Blooper Reel Resources & People Mentioned LinkedIn LinkedIn Featured Section Detailed Instructions to add to ‘featured’ section Darla Powell Interiors LinkedIn LinkedIn’s new ‘featured’ section allows you to highlight whatever you wan...
2020-03-0209 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhat is Design Harmony and Why Should Designers Care? with Michelle Castagna and Mike PetersonDesign harmony is a philosophy that’s becoming a movement embraced around the industry—and for good reason. More and more research is coming to light about the health benefits of interior design. Michelle Castagna and Mike Peterson join Natalie and Darla to talk about what design harmony is, what it means for the design industry, how to become certified in it and much more. Michelle Castagna is the owner and president of Muse Design Studio. She boasts over 20 years of experience in the design industry. She wants to encourage designers to embrace design harmony and help thei...
2020-02-2535 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessAbandoning Perfection—The Trending Instagram AestheticThe days of the perfectly curated Instagram feed are dying out, and for good reason—people are tired of seeing perfection. It doesn’t exist in the real world. The airbrushed & color-coordinated photoshopped grid that influencers model is becoming a thing of the past.  So what does that mean for designers? If you don’t have to strive for perfection—what do you shoot for? In this Monday marketing minisode, Darla and Natalie share their take on what your Instagram feed should look like.  What You’ll Hear On This Episode of Wingnut Social [1:30] The Instagram grid aesthet...
2020-02-2412 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessFacebook Community Groups: An Innovative Way to Market Your Interior Design Business with Natasa JonesNatasa Jones has found an innovative way to market her business by using Facebook Community Groups. Because, let’s be honest, organic traffic for businesses on Facebook isn’t what it used to be. Karina provided Darla with a startling statistic: your business page is only getting a whopping 2% of organic reach on Facebook. Learn how to overcome the underwhelming stats in this episode of Wingnut Social!  Natasa is an interior designer based in Milwaukee, WI. She owns a full-service interior design studio with the goal of a liveable modern aesthetic. She stumbled upon an ingenious strategy while...
2020-02-1937 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessInstagram Comes Clean: 5 Myths BUSTEDDarla and Natalie will bust 5 myths that have been floating around about Instagram in this Monday Marketing Minisode! Instagram launched a branded account—@creators—where they share tips, tricks, updates, tutorials, and MUCH more. Recently, they answered some FAQs in their stories. Darla and Natalie discuss those “answers” and share their take. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:35] Natalie’s rainbow work skivvies [2:03] It’s time to busy some myths [3:06] Photos versus videos: which one is better? [4:40] How often do they change the algorithm? [5:54] Will Pods get you to appear higher in the fe...
2020-02-1712 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Use Instagram Create Mode to Spice Up Your Stories!If you’re at a loss—banging your head against the wall—and can’t think of content for your Instagram story, look no further: Instagram’s create mode is here to save the day. What is it? What can you do with it? Is it worth your time? The short answer is YES.  Find out how to use this feature in this Monday Marketing Minisode of the Wingnut Social podcast! Darla and Natalie will fill you in on this fun and interactive side of Instagram. If you’re looking to increase engagement and connect with your fans, this is...
2020-02-1011 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessBrick-and-Mortar Isn’t Dead: The Upside of a Retail Space with Victoria SanchezShould an interior designer invest in a retail space to enhance their design business? How can a showroom benefit your current firm as well as be profitable on its own? If you’re on the fence about investing in your own space, Victoria Sanchez joins Darla and Natalie to go over the pros and cons and share why it works so well for her. Victoria Sanchez is an award-winning designer and the owner of ‘Victoria At Home’, a premier home furnishings boutique with showrooms in Alexandria, VA, and Santa Fe, NM. She has a Bachelor’s and Master’s...
2020-02-0545 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessYour [Ideal] Marketing Demographic IS on Social Media!If you think your marketing demographic isn’t on social media—you’re wrong! Stop using the excuse that it’s pointless to market on social media platforms because it won’t get you business. Darla and Natalie are about to prove you wrong. It’s time to embrace the power of social media. In this Monday Marketing Minisode, the ladies will share some fascinating statistics about popular platforms such as Facebook and Instagram. Listen to the end for a surprising statistic they didn’t see coming! What You’ll Hear On This Episode of Wingnut Social [0:36] Th...
2020-02-0315 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessLive Stream or Pre-Recorded Video: What is a Designer to Do?This is the question that Darla and Natalie are asked the most: Should you do a live stream or a pre-recorded video? Is it simply a matter of preference? As a designer, do you need to be shooting video for your social media at all?  In this episode of Wingnut Social, they’ll dissect the pros and cons of pre-recorded video vs. going live on Instagram. They’ll finally answer your burning question: which one is better? Don’t miss the answer—listen now! What You’ll Hear On This Episode of Wingnut Social [0:35] Darla’s upcoming spea...
2020-01-2717 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design Business3 Tips to Overcome Stage Fright and Record a VideoDoes stage fright keep you from recording videos for your audience? Are you worried that you’ll look dumb or stumble over your words? What’s holding you back?  In this minisode of the Wingnut Social podcast, Darla and Natalie aim to help you overcome your fear of being in front of the camera. Learn to shoot a video with confidence. If you’re struggling to hit that record button, this is a can’t-miss episode! What You’ll Hear On This Episode of Wingnut Social [1:23] 3 tips to overcome stage fright [2:35] Tip #1: Get over yourself! [5:15] Tip #2: Pretend you...
2020-01-1311 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Deal with a Bad Google Review (Hint: Don’t Lose Your Cool)Have you gotten a bad Google review? Does a 1-star review have you down in the dumps? If you’re about to blow your top, take a step back and give this minisode a listen. Darla and Natalie tell you where to start, how to get a review flagged if it’s inappropriate, and how to handle the situation the right way.  What You’ll Hear On This Episode of Wingnut Social [0:40] Darla got her John Wick action figure! [1:55] Bad Google reviews [2:30] What to do when you get a bad review? [7:10] How do you flag an inappropriate review? [8:15] How Nat...
2020-01-0611 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Best of Wingnut Social: Natalie’s 5 “AHA!” momentsIn this episode of Wingnut Social, Natalie shares her top 5 “aha” moments from 2019. Natalie will cover the tips she learned from Nicole Heymer in episode 5 on brand voice ALL the way to the sales pointers she learned from Nikki Rausch in episode 97. Don’t miss the valuable lessons she learned—listen to this episode! What You’ll Hear On This Episode of Wingnut Social [0:40] Natalie hosts this episode of Wingnut Social! [2:25] Nikki Rausch on sales techniques [5:30] The “Bless and Release”  [6:35] Closing the loop with clients [7:25] Carla Aston on blogging [9:00] Brand voice with Nicole Hymer [11:35] How to become an HGTV design sta...
2020-01-0115 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design Business[Here’s Why] You NEED to Engage with Fans on Social MediaLearning to engage with fans on social media could be the difference between having ZERO fans to having a platform full of superfans. We know followers, likes, and comments are important—so they can’t be neglected. So what’s the scoop? How do you engage with your fan base to cultivate a loyal following? Darla and Natalie dive into the topic in this holiday re-released minisode of the Wingnut Social podcast. What You’ll Hear On This Episode of Wingnut Social [0:55] All about engaging with fans [4:40] How do you get superfans? [7:50] An example of what NOT to d...
2019-12-3014 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessMerry Christmas: The Wingnut Social Blooper ReelIt’s no secret that Darla and Natalie are quite the characters (*cough* special brand of crazy *cough*) and love injecting a little good-natured insanity into their podcast. This special Christmas edition of the Wingnut Social podcast is a compilation of their goofiest moments in Wingnut Social History. Pour a glass of eggnog (or whiskey) and tune in for some holly jolly laughs. Merry Christmas from Wingnut Social! ...Darla hopes you enjoy unwrapping your limited edition John Wick action figure... What You’ll Hear On This Episode of Wingnut Social Follow along—see if you can gu...
2019-12-2506 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessKenny Rogers Remix: All about Instagram StrategyDid you know that in Kenny Roger’s song, “The Gambler”, he says a lot about Instagram strategy and social media marketing? No? Well, Darla and Natalie dive into the social strategy outlined in his song in this special re-release of the Wingnut Social Podcast. Listen to gain some new insight!  What You’ll Hear On This Episode of Wingnut Social [2:55] Know when to hold ‘em [5:10] Delegate your social media [6:00] Know when to walk away [7:30] Money Money Money, Money! Resources & People Mentioned Kenny Rogers ‘The Gambler’ If you’re gonna play the game—learn to play it right You gotta know wh...
2019-12-2309 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessTech Tools Designers Need to Embrace with Jarret YoshidaIf you’re stuck in an old-school way of running your business, it’s time to begin embracing some tech tools. Gone are the days of just using Quickbooks. There are multiple project management systems available geared towards designers. If you’re ready to update some antiquated systems and embrace the technology that’s available, don’t miss this 100th episode of the Wingnut Social Podcast! Jarret Yoshida joins Darla and Natalie to chat about the systems and tools he’s integrated into his design business. Jarret is an interior designer in New York City, specializing in high-end res...
2019-12-1147 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Lowdown on Pinterest Rich PinsWhat are Pinterest Rich Pins? Why would you want or need them for your business? Darla and Natalie tackle Rich Pins in this minisode of the Wingnut Social Podcast. You’ll learn what they are, why they’re useful, and how they can greatly benefit you. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [2:20] What are Pinterest Rich Pins? [4:05] Is it hard to make a Rich Pin? [4:45] 4 different types of Rich Pins [6:45] The benefits of Rich Pins [8:05] Adding metadata to your account [9:35] Rich Pin Validator Resources & People Mentioned LuAnn Nigara’s Window Works Yoas...
2019-12-0912 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessPinterest SEO and What’s New!Pinterest has implemented a new change—they now require your pins to have a title. The goal is to make their search results more targeted to what the user is searching for. So what parameters have they set? How will it change your pinning process? Find out more (and hear a stunning impression of Yoda) in this mini-poddy episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social [0:35] The Mandalorian: the best thing to happen to Star Wars [1:40] Pinterest is its own search engine [2:10] Pinterest pins must now have a title  [3:30] Why are they doing...
2019-12-0209 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow Will Instagram Hiding Likes Impact Designers?Why has Instagram begun hiding likes? How will it impact your performance metrics? Will you see a sudden drop in engagement? If all of these questions are rolling around in your mind and sending you into a frenzy—you aren’t alone.  Instagram started rolling this out in the US after testing it in other markets. In this minisode of Wingnut Social, Darla and Natalie go over the pros and cons, the impact on engagement rate, and even how it can affect mental health. Listen on Apple Podcasts, Google Podcasts, Spotify, iHeart Radio What You’ll...
2019-11-2512 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhat Kenny Rogers Can Teach Us About Social Media MarketingIs your social media marketing on point? Do you know how to track when things are going well or when you’re struggling? How do you deal with haters? In this episode of Wingnut Social, Darla and Natalie channel their inner Kenny Rogers to deliver some stellar insight on social strategy. Listen on Apple Podcasts What You’ll Hear On This Episode of Wingnut Social [0:37] When do you implement changes? [2:15] Know when to hold ‘em [4:25] Delegate your social media [5:20] Know when to walk away [6:50] You NEED to budget for marketing Resources & People Mentioned Kenny Rogers ‘The Gambler’...
2019-11-1809 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Voxer Walkie Talkie App: Making Messaging FunVoxer is a push-to-talk walkie talkie app for communicating in real-time, in a way that’s fun. If you don’t like texting and Siri’s voice-to-text leaves you sending unintelligible messages—this may be the app for you. In this mini-poddy episode of Wingnut Social, Darla and Natalie gush about the app and how useful it has been for them.  What You’ll Hear On This Episode of Wingnut Social [1:35] Voxer basics [4:05] How is Voxer better than Siri? [6:15] For those who hate texting or typing [6:40] Take-backs allowed [7:15] How does it help designers? [8:55] Nitty-gritty details Resources & People Mentioned Voxer Nicol...
2019-11-1112 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessIGTV Launches a New Feature That is a Game-Changer for DesignersIGTV rolled out an update that should be a game-changer for those in the creative space! IGTV has been around since 2018, but its new feature allows you to create a series for your channel. You could become the next IGTV Design star!  Darla and Natalie share the simple steps to get your channel rolling in this episode of Wingnut Social. They’ll also fill you in on the “why” behind using this feature.  What You’ll Hear On This Episode of Wingnut Social [0:35] IGTV rolled out a game-changer [2:05] Create your own video series [4:00] Allows you to prepare an...
2019-11-0410 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow Sasha Bikoff Shattered the World of Iconic DesignWhat qualifies someone’s work to be labeled as iconic design? What makes it so groundbreaking that others begin to follow suit and emulate the style? Sasha Bikoff exploded onto the scene in the design world with what can only be described as a now iconic staircase design. Sasha has a background in Fine Art and art history which lends a unique spin to her design career. Her style is multicultural, pulling from her life in New York and her experience studying abroad in Paris. Darla and Natalie chat with Sasha at High Point Market, surrounded by he...
2019-11-0133 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe High Points of High Point MarketHigh Point Market needs to be an event every designer has marked on their calendar! The market is the largest home furnishings industry trade show in the world. With over 10 million square feet of space and thousands of vendors, it is THEeventfor Designers. The fall market just wrapped up and Darla and Natalie are here to chat about what they learned. The networking and other practical applications they took away are covered in this minisode of Wingnut Social—Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:35] High Point Market...
2019-10-2810 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhy It’s Time to Embrace Personal Brand Photography with Jamie SwansonPersonal brand photography is an up-and-coming style of photography that will change the way you look at your business. We’re all familiar with portrait photography and lifestyle shoots—but what sets a brand photographer apart? Why does your business need a personal brand photographer on retainer? Jamie Swanson is a photographer, a blogger, and also a podcaster with years of experience in the industry. Jamie talks with Darla and Natalie about the importance of personal brand photography and how it can positively impact your entire brand in this episode of Wingnut Social. What You’ll Hear O...
2019-10-2342 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhy the Bublup App is a Game Changer for CreativesBublup advertises itself as “the cloud reimagined”. Why are Darla and Natalie so fascinated by it? It’s changing the way the world looks at storage. It allows you to save everything in visual folders—PDFs, photos, videos, GIFs, notes, and more. It’s akin to Pinterest, Dropbox, and Google Drive on steroids. So how can an interior designer use the application? Are the unique applications of it worth the learning curve? Darla and Natalie chat all about it in this episode of Wingnut Social. What You’ll Hear On This Episode of Wingnut Social [1:50] All about Bublup...
2019-10-2109 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhy You Need to Create a Branded Hashtag for your BusinessHashtags are all the rage—which is why you NEED to create a branded hashtag for your business. A hashtag is a fun and effective way to build an authentic following. It also allows you to bring your voice to social media. So are you ready to take your social media presence to the next level? Do you want to build a community for your followers? Listen to this minisode of Wingnut Social with Darla and Natalie to find out how to create a branded hashtag, and why it’s so important.  They share their brand...
2019-10-1411 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessIs TikTok the Next Instagram?Just in case you haven’t heard—TikTok is the new app exploding onto the scene for kids and teeny-boppers worldwide. With over 500 million downloads, it’s projected to be the next “big thing” maybe someday passing the popularity of Facebook or Instagram. So what is this phenomenon we speak of?  TikTok is an app that allows you to record short 15-second videos whose content usually consists of a music video, comedy bit, or someone completing a challenge. So how does this remotely relate to the design space? Listen to this mini-poddy episode of Wingnut Social with Darla and N...
2019-10-0710 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessMaking Your Interior Design Brand Authentic with Karima NeghmoucheWe hear a lot of talk these days about authenticity - it’s a buzzword that is quickly losing its meaning. But that doesn’t mean the concept is out of date, in fact, it’s more important than ever. So, when it comes to making your design brand authentic, what does it really mean? On this episode of Wingnut Social, Darla and Natalie speak with Karima Neghmouche, a brand expert who works alongside all kinds of people - designers and otherwise - to help them discover, capture, and communicate a brand that is authentic to who they a...
2019-10-0232 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessMoney Can’t Buy What Superfans Bring To Your Interior Design BusinessYou may not have grabbed a copy of Pat Flynn’s new book, “Superfans” yet - Darla has it but hasn’t made space in her busy schedule to read it yet - but you need to understand the term all the same.  A superfan is exactly what it sounds like - a person who truly loves the things you do, whatever that might be. They comment on your social media posts. They share your stuff with others, they even reach out to you directly from time to time via DM or email or whatever. This epis...
2019-09-1614 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow An Interior Design Virtual Assistant Could Increase Your Profitability, with Brittanie ElmsAs you’ll hear during the first part of this episode, just the thought of hiring an interior design virtual assistant stripped Darla’s gears a bit. That’s because there’s so much specialization, so many moving parts, and a ton of location-dependent stuff involved in design work. She couldn’t see how an assistant who’s not on location could be effective. But now she’s seen the light - thanks to Brittanie Elms. On this episode of Wingnut Social, you’re going to hear how Brittanie became an interior design VA, how she has learned...
2019-09-1149 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessTurn Your Prospects into Super Fans with BonjoroTurn your prospects into super fans with Bonjoro When it comes to making a real and personal connection with clients, video connections beat email, text, or instant messenger, hands-down. And the impact it can have is powerful. But creating a personalized video is tough, from a time and technology standpoint. Until now. On this mini-poddy episode Darla introduces you to a fun new app she’s using called Bonjoro. You’re going to love this! What You’ll Hear On This Episode of Wingnut Social [1:10] A cool new app: Bonjour-O - to make personalized videos...
2019-09-0911 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessTailwind Tribes and Pinterest for Your BusinessTailwind is an incredibly helpful app that enables auto posting and more for Pinterest. Yes, Pinterest - we’ve been a bit neglectful of the platform for a while but since Instagram appears to be in kind of a lateral stall lately, Darla decided to jump back on to see what it might have to offer. Boy! There is a lot that’s happened with Pinterest in our absence! Take a few moments to listen, learn about Tailwind, Tribes, and Pinterest - and find out how you can join our new little Design Tribe on Tail...
2019-09-0209 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhat To Do About Instagram’s Declining Engagement - Are Instagram Promotions Worth It?There’s lots of complaining out there in social media land about buying followers. On some level we all kinda resent it, because getting followers used to be kind of automatic or organic. But no more - organic is going away. So instead of swimming against the tide of the inevitable Darla decided to go surfing - and tried out a 2 day experiment using Instagram’s promotional feature. And she reeled in 70 followers in two days. How? Glad you asked…(but you should listen to hear all the nuance of how this works)... This approa...
2019-08-2611 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Top 5 Books to Inspire You and Your Design BusinessEveryone needs a good book recommendation, but the problem is that everyone always recommends the same five business books. Today Darla makes some off-the-beaten-path recs that will help your interior design business. While Natalie loves the open seas and the sun, Darla would much rather be curled up with a book, so this episode is her five favorite books that have helped her in life and in business. The episode starts off with Do the Work by Stephen Pressfield, a book that will help you stop procrastinating and get the big projects you’re dreaming of done....
2019-08-1916 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhy You Should Go to High Point MarketYou’ve heard about it, you’ve seen the Instagram photos, but is hitting up High Point Market worth it for interior designers? The answer, yes, on this week’s Monday Minisode (not poddy). Today, Darla and Natalie issue a public service announcement. High Point Market may not be until October, but you should be thinking about it and booking your hotel, etc., now, because lodgings go quickly. In fact, if you’re new to High Point, you can do what Darla and Natalie did their first year there, and use High Point’s concierge to book a room and...
2019-08-1215 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhen to Hire for Your Interior Design FirmOn this week’s Marketing Monday Minisode, the Head Wingnut and the Hungry Ginger talk about the first time they delegated work. Darla was asked to do a 3D rendering of a room, and it took her way longer than could be financially justified. And after hiring out that work, and consulting with a copy of The Big Leap by Gay Hendricks, Darla realized she should be focusing on the work that leverages her strongest talents. And nearly two years ago, Darla Powell Interiors made its first hire of an interior designer, without actually having the financial mean...
2019-08-0517 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Top 4 Apps for Interior DesignersApps make life easier for you in 100 different ways. But for interior designers, there are four that can really be game changers. Darla and Natalie break them down on this episode. The first app the two recommend is a graphic design program that is cop- and firefighter-proof: Canva. Canva is an online app that’s plug and play and allows you to make pro-level graphics with a minimum of sweat. Up next is a task-tracking app that has made a huge difference at Wingnut Social, allowing everyone to see who needs to do what to keep a pr...
2019-07-2913 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Get Your Trades on Instagram (Seriously)How to Get Your Trades on Instagram (Seriously) It can be hard to find the right general contractor or tradesman for your interior design projects. So today, Darla and Natalie give tips on how to find trades on, you guessed it, Instagram. On this week’s Marketing Monday Minisode, Darla and Natalie admit that when it comes to working with trades, they’ve kissed a few frogs and have the warts to prove it. But they found their current general contractor through Instagram. And that’s vital because then Darla can say that her firm has ve...
2019-07-1508 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow Facebook Pixels Can Help You Find Your Ideal ClientHave you ever been shopping online, and then suddenly the only ads you see are for the things you were just shopping for? Find out how that bit of technology can help your interior design business. On this week’s Marketing Monday Minisode, Darla and Natalie dig through the world of Facebook Pixels. That’s the tiny bit of code that you can put on your website and connect with your Facebook Ads Manager. Once you’ve done that, the people who visit your site will begin to see ads for your services when they visit Facebook and, i...
2019-07-0811 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessAre You a Designer or a Decorator?What’s in a name? Pretty much everything, if you ask your favorite interior designer. On today’s Marketing Monday Minisode, Darla and Natalie dig into designing versus decorating.  The inspiration for this discussion came from a discussion in Claire Jefford’s Facebook group (link below), in which interior designers who earned degrees in the field took umbrage with people without degrees calling themselves designers. But of course the debate didn’t start there, and in fact, Darla recounts a conversation she had with a designer at a recent event in which the issue came up. But a g...
2019-07-0111 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessFacebook vs Instagram: What’s Better for Interior DesignersYou gotta have them both, but which one should you devote the most time to? On today’s Marketing Monday Minisode, Darla and Natalie help you pick your favorite kid: Facebook or Instagram. Facebook just isn’t what it used to be when it comes to organic traffic. But there are still ways you can make it valuable for your interior design business. The first is to create a group. If you can start a group and get users into your group and sharing ideas and asking questions, then you can really engage them and boost your orga...
2019-06-2415 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessAre Instagram Pods Worth It?Are Instagram Pods Worth It? Today’s Marketing Monday Minisode dives into the mysterious and somewhat delirious world of Instagram pods. Are they worth it? Do they work? Do they glue you to your phone? Find out. If you’ve never heard of an Instagram Pod, it’s when people who are in a similar industry or share a similar interest join one big group direct message on Instagram. And when a member of that group posts something, they post about it in the DM. Then the rest of the members go to that post and li...
2019-06-1711 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow Interior Designers Leave Money on the Table with John DupraWhen designers need to buy products for their work, they often buy them through third-party middlemen. But why? Today we talk with John Dupra of Revel Woods hardwood flooring about how he works directly with designers, and how that saves them big bucks. John Dupra is the co-founder of Revel Woods fine hardwood flooring. Growing up, he watched his dad work in the flooring business, and after leaving to work in other areas, he came back to the family business and brought some serious project management skills with him. Inspired by high-end fashion sites, Revel Woods is...
2019-06-1255 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessEverything You Need to Know About Instagram Creator AccountsToday, Darla and Natalie are kicking off a new series called Marketing Monday Minisodes. There are no guests and no lightning rounds because the whole episode is one big lightning round of knowledge. On today’s first minisode, Darla and Natalie dig into Instagram Creator Accounts. Instagram Creator Accounts for Designers Instagram’s director of product development Ashley Yuki recently spoke with The Hollywood Reporter about creator accounts, and here’s what you’ll get: flexible profile controls, simplified messaging and more growth tools. And what does more growth tools mean? You’ll get a studio dashboard where you ca...
2019-06-0311 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWhy You Need a PR Agency with Andrew JosephEverybody wants to get featured in a magazine or booked as a speaker, but how do you do it? On today’s episode of the Wingnut Social Podcast, Darla and Natalie turn to one of the industry’s best to get some answers: Andrew Joseph. With over twenty years in the world of publishing and public relations, Andrew Joseph is an experienced and strategic asset for home and design brands as well as designers looking to position themselves in a busy market. Andrew started his career at Conde Nast publications in fashion and beauty with Vanity Fair and...
2019-05-1552 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessShould You Be Doing E-Design? With Chaney WidmerDepending on whom you ask, e-design is either the next evolution for interior design, or a bubble that has already burst. But no one is savvier about online design than the guest on today’s episode, Chaney Widmer. Chaney Widmer started Mix & Match Design Company in 2015 with the goal of making interior design affordable and accessible to everyone. Her company uses online tools to make interior design services less expensive and less intimidating. Last year, Chaney expanded to start offering online courses for interior designers (and aspiring ones) to teach them how they could grow their online bu...
2019-04-0350 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessAre Showrooms Worth It for Interior Designers? with Cheryl Kees ClendenonHaving a showroom can be an amazing calling card and home base for interior designers. But is it worth the overhead and the headaches? On today’s episode, Cheryl Kees Clendenon answers all your questions about showrooms. Cheryl Kees Clendenon is the owner and lead designer of In Detail Interiors on Florida’s Gulf Coast. Her innovative work has earned her firm more awards than any other firm on the Gulf Coast, and Cheryl is also an accomplished business coach to interior designers. On today’s episode she talks about why she opened a showroom, how it’s benefi...
2019-03-271h 01Designed by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Market Your Home Staging Business with Marianne Cherico  Marianne Cherico has owned and operated a home staging company in New England for more than 20 years. She’s also a professional development coach who has helped countless entrepreneurs level up their businesses. She is also a bona fide ginger, making this week’s episode a little dangerous for Darla as she faces two soulless gingers for the first time. What You’ll Hear On This Episode of Wingnut Social [1:25] There’s a breakout of gingervitis [6:45] Sorry/not sorry about the whole gingervitis thing [7:34] Marianne’s ideal client [9:11] Target market for stagers [14:22] How to connect with potential c...
2019-03-2051 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessHow to Build Authenticity on Instagram with Shana HeinricyEveryone says it: If you’re going to be successful on social media, you have to be authentic. If you think you know what that means, think again. Today, Shana Heinricy, Social Media Director for Wingnut Social, blows your mind. Darla and Natalie talk to Shana (on her own free will) about how to achieve authenticity in social media, and why it’s different than what most people think. In addition to being Wingnut Social’s director, Shana has a masters degree in communications, working toward a Ph.D. And she’s worked in public relations and communic...
2019-03-0637 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessMarketing Your Interior Design Business for Vacation Homes with Nicole O’DwyerThere is a whole untapped market out there for interior designers that you may not even be thinking about: Vacationers. People who buy second homes need someone to help them beautify it. That’s where Nicole O’Dwyer’s expertise comes in. Nicole O’Dwyer is the owner of NS Interior Designs, and because she lives in Northeastern Pennsylvania, right by the Poconos, she specializes in helping with new home construction and second-home design. Nicole has worked hard to market her company to people who don’t even live where she works. No easy feat. And on today’s ep...
2019-02-2744 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Importance of Networking at Industry Events with Jane DagmiNetworking can be sort of a dirty word, but don’t let that scare you off. Instead, think of it as building genuine relationships. And there’s no one more genuine, or more connected, than today’s guest, Jane Dagmi. Jane Dagmi is the editor of Designers Today, a great interior design magazine that all designers should be subscribed to. Jane has been in the magazine industry for more than 20 years, and as editor, her focus is less on the pretty pictures of interior design, and more on the process of design, and how professionals can improve and tr...
2019-02-1348 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessSocial Media Success Stories with Yours TrulySocial media is the biggest sea change to hit marketing in a long time, and there are few who would argue you shouldn’t have a social media presence. However, there are many who would argue about the return on investment for a business spending on social media. How can you be sure the money you’re spending is leading to actual client work? This week, Darla and Natalie open up their books and looks at what gigs they’ve gotten directly from social media. Now it would be easy to fudge the numbers a bit, and count...
2019-01-0926 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessBecoming an Instagram Personality with Natalie ReddellEveryone tells you that you need to be an “influencer” on Instagram. But what does that really mean? Does that mean you should have 10,000 followers, 20,000 followers? Does it mean brands are knocking down your door to work with you? There’s no one key number that will grant you magical influencer status, but if you can really make your personality shine on social media, you will build a following. And more importantly, you’ll connect with that following. Case in point: Today’s guest on the Wingnut Social podcast, Natalie Reddell. Natalie is an interior designer based in Richmon...
2018-12-2644 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessLinkedIn for Interior Designers with Joe ApfelbaumInterior designers know they have to be on Instagram and on Facebook and make sure all their pins look great on Pinterest. But LinkedIn is just a place to stick your résumé or look for your next hire, right? Wrong. LinkedIn can actually be a very fruitful networking platform if you put in the work and if you have a great strategy. And on today’s Wingnut Social podcast, we dig deep into how LinkedIn can pay off for interior designers. Darla and Natalie welcome Joe Apfelbaum, CEO of B2B marketing firm Ajax Union to the...
2018-12-1935 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessLeverage Your Expertise to Become a Public Speaker with LuAnn NigaraYou have ideas, you’ve been working your butt off for years gaining experience and insight, and now you want to share that with audiences. But, if you don’t have a lot of experience on stage or on mic, how do you become a public speaker? For interior designers, being able to guest on a podcast or speak at a conference can be huge for raising your profile and the profile of your business. So today on the podcast, Darla and Natalie talk to the G.O.A.T., LuAnn Nigara, host of the A Well-Designed Busi...
2018-12-1243 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessMaster Pinterest with the Tailwind App with Melissa MegginsonThere are roughly 4.5 billion apps that proclaim they’ll help you manage and schedule your social media, but there’s one in particular that is really piquing the interest of graphic designers: Tailwind. A social media scheduling app that allows you to post to Pinterest and Instagram, two very important platforms for interior designers, Tailwind is a key tool for those who are doing their own social media. So today on the podcast Darla and Natalie are talking to Melissa Megginson, the community manager of Tailwind, who describes her job as being there to make sure Tailwind’s user...
2018-11-2831 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessFacebook Collaborations to Grow Your Design Business with Nancy GanzekauferGoing live on Facebook can be a great way to connect with, and build, your audience. But it can also be election-night-level anxiety-producing. Luckily, the Wingnut Social Podcast has you covered. This week, Darla and Natalie discuss everything you need to have in place before you go live, what benefits you’ll see in collaborating on Facebook streams, and the one trick today’s guest uses to make Facebook Lives seem totally natural. And no, there’s no way you’re guessing it. Business coach Nancy Ganzekaufer joins Natalie and Darla on this week’s episode, breaking down how s...
2018-11-1434 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessSEO for Interior Design Blogging and Websites with Justin EasthallEveryone knows that search engine optimization (SEO) is important for their company’s web traffic, but it can feel as difficult to parse SEO best practices as it is the tax code, and just as fun. On today’s show, Darla and Natalie break down simple, actionable advice for how interior design companies can improve their SEO without losing their minds, and bust a few myths while they’re at it. Joining Natalie and Darla today is Justin Easthall, the web design wizard behind Easthall Designs and Darla’s website, along with the Wingnut Social site. Justin has been...
2018-10-1732 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessUse rewardStyle to Become an Influencer with Taylor Walker SinningYou work hard to build a following on social media (and these days, it feels harder than ever to do so), but to what end? What can you do with that social media “influence?” Well, there’s a way to provide a service to your audience and to monetize your social presence with an easy-to-use app that not a lot of people fully understand. After today’s episode, you’ll have a Ph.D. in how to use rewardStyle. On today’s show with Natalie and Darla is Taylor Walker Sitting, a certified personal trainer, nutrition expert, and social me...
2018-10-1030 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessBusting the Biggest Social Media Myths with Scott AyresThere are a lot of theories out there about what works and what flops on social media. And there are even a few theories that have been tested and then put out as fact, only to have them turn out to be wrong. On today’s episode, we talk about myth busting in social media with the guy who does some serious testing (you can tell by his lab coat). On today’s show with Natalie and Darla is Scott Ayres, a self-described “Scott-of-all-trades” who has done everything from sell cars to rent bouncy houses. But we know and...
2018-09-2635 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessThe Rise of the Machines: How Robots Are Killing Your Brand on Social MediaOn today’s episode of Wingnut Social, hosts Darla and Natalie discuss how the dreaded robots may be killing your brand. What are the robots? Have you ever opened your social media and been excited that you have 20 or 30 likes on your post, only to check the post the next day, and they’re gone! They may trick you into following them, and then they’re gone. How does it make you feel? Darla is one of perhaps thousands of followers who have fallen prey to the robots. So buckle up, Wingnuts, because we are going to take o...
2018-09-0522 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessGetting Strategic on Social Media with Stefanie ScalishOn today’s show, Darla speaks to the Chief Wingnut Specialist at Wingnut Social, Stefanie Scalish. Stefanie is super-passionate about social media and dives into it every day. She loves helping designers figure out what their goals are and then helping them hone in on them by using social media. Stefanie has seen first-hand how social media has really helped Darla Powell Interiors skyrocket and knows how to use social media to its fullest. Natalie Grafe, CFO at Wingnut, also joins the show today to weigh in on the importance of using social media as a business too...
2018-08-3021 minDesigned by Wingnut Social | Interior Design Business
Designed by Wingnut Social | Interior Design BusinessWho and What is Wingnut Social  The mission of Wingnut Social is to provide you, the interior designers, the decorators, the stagers, and architects with the knowledge and techniques needed to step up your digital marketing game, and to help you fasten your brand in this ever-competitive, digital age. Darla Powell, an interior designer from Miami, Florida, along with Natalie Grafe, the Chief Financial officer for Wingnut Social, introduce the first episode of their brand new podcast. You may know Darla from Darla Powell Interiors on Facebook, Instagram, Twitter, The Design Blog and the Social Media Laboratory Facebook Group. Darla is n...
2018-07-1208 min