Shows
Sales SOS PodcastEp32. Making the most of Q4: Creepy SellingSpooky Special 🎃 : In this episode of the Sales SOS podcast, hosted by Liz Heiman, we explore the unsettling behaviors in sales that give the profession a bad name. Experts Brynne Tillman, Chris Bowen, Darryl Praill, and Renee Bigelow join the discussion, highlighting 'creepy' sales tactics like invasive questions, excessive follow-ups, pressure tactics, and misuse of personal information. We emphasize the importance of maintaining boundaries and authenticity to foster trust and build a positive brand reputation.2024-10-2624 minSales SOS PodcastEp31. Making the most of Q4: Avoid the 4th Quarter ScrambleIn this episode of the Sales SOS podcast, hosted by Liz Heiman, we delve into strategies for ensuring sales success in the upcoming year with guests Brynne Tillman, Chris Bowen, Darryl Praill and Renee Bigelow. We discuss the importance of early planning, ongoing prospecting, and leveraging referrals to maintain a strong sales pipeline. The conversation also emphasizes the need for effective KPI measurement, understanding buyer cycles, and the significance of strategic goal-setting. The episode concludes with actionable advice for refining sales tactics, ensuring engaged customer interactions, and maintaining a quality sales funnel.2024-10-2633 min
Social Pulse Podcast: B2B EditionAI and the Modern Marketer: Navigating the Changing Job MarketAre you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive?These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand.Pam Didner is an...2024-09-2738 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#347 Become Layoff Proof in B2B Marketing (Survive The Recession)► Wanna keep your B2B marketing role secure?
Join Sam & Darryl Praill; CMO of Agorapulse, as they share:
👉 Why are so many B2B tech companies laying marketers + execs off currently?
👉 What should B2B marketers and execs focus on to become layoff proof?
👉 Are side hustles a smart idea for extra income/safety?
👉 GoToMarket is HUGE but what is actually working right now in B2B?
👉 What should marketing be doubling down on right now?
👉 What to avoid?
Darryl Praill
💬 LinkedIn: https://www.linkedin.com/in/darrylpraill/
🔗 Web: https://www.agorapulse.com
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Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
🔗 Grab...2023-10-0840 min
Sales Secrets#1003. Extreme Ownership ft. Darryl PraillIn this episode, we dive deep into the concept of Extreme Ownership with guest Darryl Praill. Join us as Darryl shares his insights on taking full responsibility for your actions and outcomes, both in business and life. Discover the trans formative power of this mindset and its impact on leadership and success. Whether you're a business leader or an individual striving for personal growth, this episode provides valuable lessons on owning your journey.SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...2023-09-1905 min
B2BoringAffiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl PraillJoin the dynamic duo, host Chris Rack CEO of MRP, and co-host Darryl Praill, CMO at Agorapulse as they dive deep into the riveting world of B2B marketing in the debut episode of the B2Boring podcast. Despite the seemingly mundane surface, B2B marketing is anything but boring—and Chris and Darryl are here to prove it!This episode tackles pressing issues of our times:Analyzing the current state of the economy and its impact on marketing strategies.Brainstorming innovative approaches to succeed with limited budgets. Strategies to keep your marketing teams not only on...2023-09-1540 minSales Secrets#961. Beating Negativity in Sales -ft. Darryl PraillIn this episode, we tackle the crucial topic of "Beating Negativity in Sales" with the insightful perspective of Darryl Praill. Join us as we explore effective strategies to overcome challenges, maintain a positive mindset, and achieve sales success. SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► ht...2023-08-0804 min
The Revenue-Driven CMOFour Marketing Leaders Share Their Secrets to Success - Episode # 109Today’s episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to use multi-threading with paid media to boost close rates. Briana Belisle, the Executive Vice President of Marketing at Field Nation, shares why you need to prioritize solving your prospects’ boring problems. Darryl Praill, the Chief Marketing Officer at Agorapulse, shares why your team’s cult...2023-07-1945 min
C-Suite Sales & Marketing PerspectivesPart 3: Why B2B CMOs Fail So QuicklyJoin host Steve MacDonald in this engaging episode of B2B Marketing Perspectives as he sits down with Darryl Praill, an accomplished four-time CMO and two-time CRO with an impressive track record. Darryl, a renowned content creator and respected figure on LinkedIn, delves into the captivating topic of why B2B CMOs face rapid failure and presents an array of thought-provoking strategies to tackle this issue head-on.Drawing from his extensive experience, Darryl emphasizes the critical importance of cultivating a deep understanding of external audiences and their needs. However, he also sheds light on a less-discussed aspect...2023-06-2844 min
Account Based BeveragesWhen do you know you are NOT a fit for ABM with Darryl PrailABM can be a costly mistake if it is not a fit for your company. Listen in as Darryl Praill covers his main reasons why ABM may NOT be a fit for your sales & marketing teams.2023-06-0804 min
Revenue Champions99: Should marketers be tied to revenue? (with Darryl Praill, CMO at Agorapulse)Cognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.2023-06-0734 min
Marketing DilemmasShould marketers be tied to revenue? With Darryl Praill, CMO at AgorapulseCognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.2023-05-0936 min
The Revenue-Driven CMOThe Key To Great Team Culture - Darryl Praill - The Revenue-Driven CMO - Episode # 098Today’s guest was voted a Top 3 Marketer on LinkedIn and was recognized as a 2020 Top 10 SaaS Branding Expert. He is an award-winning content creator and keynote speaker that helps businesses drive measurable results through social media. Darryl Praill is the Chief Marketing Officer at Agorapulse. Darryl shares why your team’s culture is so important, why defining success is imperative, and how a CMO really thinks about growing a company. Takeaways: The key to succeeding as a marketing leader is organizational culture. You need to make sure that every individual on your team...2023-05-0353 min
iDigress with Troy Sandidge87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media c...2023-04-1824 min
iDigress with Troy Sandidge86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-Part conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social m...2023-04-1825 min
The RevEngine™ PodcastRemoving Silos as a CRO with Darryl PraillJeff Davis is joined by Darryl Praill, Chief Marketing Officer (CMO) at Agorapulse. Darryl is an award-winning content creator, one of the Top 10 SaaS branding experts in 2020, voted Top 3 marketer on LinkedIn, Top 50 social seller, and Top 50 sales keynote speaker.In this episode, Darryl shares his journey from systems engineer to sales and marketing leader. They talk about what the Chief Revenue Officer (CRO) position entails, the top challenges, how it involves aligning sales and marketing, and the orchestrating the end-to-end revenue journey. Darryl also discusses why you need to bring everyone together and ensure they understand...2023-03-2944 min
Success Story with Scott D. ClaryLessons - How to Write Amazing Emails (That Convert) | Darryl Praill, CMO at Agorapulse➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory➡️ Show Linkshttps://www.linkedin.com/in/darrylpraill/➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclarySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-03-0316 min
RevOps 500Balancing the Power Dynamic - Darryl Praill - RevOps 500 Podcast - Episode # 004How do you become the unicorn of RevOps? We have just the episode for you! Today we have Darryl Praill, Chief Marketing Officer at Agorapulse. Darryl discusses with Sajeel Qureshi his two myths on RevOps, one is that not every RevOp have the skills to optimize operations and two, that RevOps tend to implement the tech that they are biased towards. Darryl gives us his tips on how to understand and optimize both sales and marketing. Tune in to this great episode!RevOps Myth:People think RevOps have the skills to help you optimize your operations...2023-02-2439 min
Operation: Automation | Marketing Done Better3.1. LinkedIn Branding Done Better with CMO of AgoraPulse - Darryl PraillHave you ever wondered why people bother with posting on LinkedIn? Are you tired of the majority of your feed being reduced to empowering entrepreneurship? We've teamed up with Darryl Praill - one of the Top 3 marketers on LinkedIn and the CMO of AgoraPulse to uncover the true meaning behind business social media accounts, the role personal branding plays in your company's success, and how many LinkedIn posts are too many in this episode of your favorite marketing podcast.
Got a funny LinkedIn story of your own? Don't hesitate and send it our way at podcast@getresponse.c...2023-01-171h 06
Life with a YEp. 13 - Darryl Praill's Story - Being the reluctant bad guyDarryl Praill was asked to write his own obituary in the middle of his marketing career and the impact this had on him still shapes his leadership style today. As CMO of Agorapulse, Darryl teaches the importance of branding and public perception to everyone that he leads, but today we find out how he carefully curated his own self-image as a CMO.In this episode we figure out why Darryl takes on the role of “the bad guy” for a lot of people in his life. We talk about how the struggles that he’s had with his wi...2023-01-1250 min
Predictable B2B SuccessHow to use soft leadership skills to empower and drive growthDarryl Praill is the Chief Marketing Officer of Agorapulse, a social media marketing platform.
Darryl is a high-tech marketing executive with over 25 years of experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO's. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis...2022-12-2753 min
Funnel RebootEvolving Social Tools, with Darryl Praill Darryl Praill is the CMO at Agorapulse where he leads a global team of 40. Prior to that, he held executive roles with companies like SAP, IBM, Kinaxis, Airbus and VanillaSoft. He has consulted for AC Nielsen, Salesforce.com, UBM and Tweed. He is also a speaker at keynotes and on podcasts (which at last count runs into the hundreds). You become convinced after hearing Darryl, he has a commanding grasp of how the social media game is played. He got onto social platforms earlier than anyone I know. He was posting audio & video c...2022-12-0839 min
RevOps CornerRevOps Live #9 - Why CMOs Don't Want to Report to CROs with Darryl PraillIn this episode of RevOps Live, Darryl Praill joins hosts Eddie Reynolds and Gerry Marletta to discuss the role of a CMO (Chief Marketing Officer), reporting to CROs, why the CEO doesn’t get marketing, sales & marketing alignment, insights into the best in class revenue teams & much more.
Who is Darryl Praill?
★ 2020 Top 10 SaaS Branding Expert
★ Voted Top 3 Marketer on LinkedIn
★ Top 50 Social Seller
★ Top 50 Sales Keynote Speaker
★ Award-winning Content Creator
To signup for all future events, click here.
This episode was recorded on Wednesday November 16th 12:00PM - 1:30PM EST
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STRATEGIC REVENUE OPER...2022-11-1858 min
10 Minute MBA - Daily Actionable Business Lessons With Scott D. ClaryHow to Write AMAZING EMAILS (That Convert) | Darryl Praill, CMO at AgorapulseGuest: https://www.linkedin.com/in/darrylpraill/The 10 Minute MBA, is a no-fluff weekly podcast that teaches you practical business lessons you can use to grow your business immediately.For more business case studies, tactics and insights, make sure to subscribe to my youtube channel (youtube.com/c/scottdclary).Tweet Me: https://twitter.com/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-11-1016 min
Operation: Automation | Marketing Done BetterBlack Friday Special: Busy Season Done BetterWe talked to 8 marketing experts from different fields to answer the most pressing issue of the season: are you ready for Black Friday? Buckle up for a fresh new compilation of proven tips of advice on what to do, what to avoid, and what's the role of marketing automation in it all!
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The absolute pros featured in the episode are:
Hanna Wester – Client Services Director at Rewind Creative
Michael Smith – Founder at BuyerGain
Brandi Sims – CEO at brandinc
Nicholas Scalice – Founder at GrowthMarketer (The full Operation: Automation episode on LP optimization with Nicholas is already...2022-11-0732 min
The B2B Sales PodcastGoing from CMO to CRO, with Darryl PraillThis episode is an interview of Darryl Praill for Sales Development Talks, a new show Thibaut is launching with Tolstoy.If you're interested in receiving 1 weekly sales tip from Skip & Thibaut, you can sign up to their newsletter here.If you want 1 sales development tip per week from Thibaut, it's over here.2022-10-2638 min
The B2B Sales PodcastThibaut's interview with Darryl PraillThis episode is an interview of Thibaut by Darryl Praill, from AgoraPulse. Thibaut talks about his New Outreach System (you can check it here).If you're interested in receiving 1 weekly sales tip from Skip & Thibaut, you can sign up to their newsletter here.If you want 1 sales development tip per week from Thibaut, it's over here.2022-10-1140 min
Marketing on Mars#14 - Importance of Marketing: Budget, Culture and TeamworkIn this Marketing on Mars episode, we sit down with Darryl Praill—CMO of Agorapulse and the Top 3 Marketer on LinkedIn— to have a deep conversation about social media marketing cultures & budgets, building a modern-day marketing team and- dark social. Thousands of users rank Agorapulse above Hootsuite and Sprout Social for its features, ease of use, and value for money. Check out Agora Pulse: https://www.agorapulse.com Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Every week, we conduct interviews with marketing experts who have worked in t...2022-10-0445 min
Let's Talk About BrandLet's Talk About Brand Evangelism with Darryl PraillA live conversation with Agorapulse Chief Marketing Officer Darryl Praill about brand evangelism. What is it? Why does it matter? How can your brand harness its power? Tune in and find out!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by vi...2022-09-2335 min
Find My Catalyst PodcastAlignment - Sales, Marketing, and Customer Experience with guest Darryl Praill - 307Darryl Praill is my Catalyst this week. Darryl is the CMO at Agoropulse, top 10 SaaS branding expert, top 50 social seller, and someone I'm excited to claim as a friend. If you are interested in sales and marketing alignment, how this impacts the customer experience, common mistakes we continue to make, problem solving, the importance of team selling, and a couple of things you can do today to address the common challenges that continue to persist - this episode is for you. We talk about groundhog day, lessons you can learn from a planning a wedding...2022-09-1344 minCatalyst Sale PodcastAlignment - Sales, Marketing, and Customer Experience with guest Darryl Praill - 307Darryl Praill is my Catalyst this week. Darryl is the CMO at Agoropulse, top 10 SaaS branding expert, top 50 social seller, and someone I'm excited to claim as a friend. If you are interested in sales and marketing alignment, how this impacts the customer experience, common mistakes we continue to make, problem solving, the importance of team selling, and a couple of things you can do today to address the common challenges that continue to persist - this episode is for you. We talk about groundhog day, lessons you can learn from a planning a wedding...2022-09-1344 min
The Content Cocktail HourThe Process for Finding Amazing Guests and What We've Learned
Brett has met some truly amazing marketers while hosting this podcast, sparking connections and collaborations at The Juice. Today, he takes a moment to reflect and share his personal approach to seeking out and "hunting down" exceptional guests. His chats with Janet Granger, Darryl Praill, and Benyamin Elias are a few recent highlights that have resonated with him. 0:00 Intro 2:00 Curating and collaborating 3:25 Finding podcast guests 8:50 Hunting for killer content 11:40 Episode highlights 15:52 Closing words Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 2022-09-1200 min
The Content Cocktail HourHow to Recruit and Hire a Modern Day Marketer with Darryl Praill of Agorapulse
Darryl Praill is the CMO at Agorapulse, a Canadian social media management software company. The topic of today's discussion is how to recruit, hire, and onboard excellent marketers. As the need for skilled marketers grows, hiring has become highly competitive in the past 2-3 years. Darryl emphasizes that a candidate's online presence as well as their personal networks and contacts play a significant role in the recruiting process. Because overturn is common, Darryl suggests using a project management tool to record work, hiring internally when possible, and cross-training new hires. 0:00 Introduction 1:03 Conversation with Darryl 2:52 Modern...2022-09-0200 min
Digital Marketing DiveDarryl Praill Of Agorapulse, The Web, And The World!Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of...2022-08-1122 min
Revenue TodayOutcomes Not Actions - Darryl Praill - Revenue Today - Episode # 009Today’s guest is a funny high energy in-demand event host and panel moderator. He’s an accomplished award-winning marketer, a sales world top 50 keynote speaker, and multi-time gold medalist content creator. Darryl Praill is the host of the “Inside Inside Sales” podcast and the CMO of Agorapulse. Darryl joins Jared this week to smash revenue myths, show you how to make social media work for you, and explore the mysterious world of “dark social”.
Takeaways:
Revenue Myth: “social media doesn’t work for me because I don’t have a following.”
To increase your connec...2022-08-1047 min
The Predictable Revenue Podcast243: Best Practices for Outbound Sales SequencesDarryl Praill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss best practices and common mistakes when implementing outbound sales sequences. Darryl is the Chief Revenue Officer at VanillaSoft, the industry's most established Sales Engagement Platform. Highlights include: how sales cadences can counteract our bad habits (2:56), how to build the best possible cadence for your audience (7:49), how to design an optimal sales sequence for multiple different channels (16:58), how and why you need to optimize your social profiles to work with your cadences (22:05), tips for crafting a great subject line (27:30), and best...2022-04-1434 minThe Predictable Revenue Podcast243: Best Practices for Outbound Sales SequencesDarryl Praill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss best practices and common mistakes when implementing outbound sales sequences. Darryl is the Chief Revenue Officer at VanillaSoft, the industry's most established Sales Engagement Platform. Highlights include: how sales cadences can counteract our bad habits (2:56), how to build the best possible cadence for your audience (7:49), how to design an optimal sales sequence for multiple different channels (16:58), how and why you need to optimize your social profiles to work with your cadences (22:05), tips for crafting a great subject line (27:30), and best...2022-04-1434 min
Social CycologistsSocial Cycologists S01E34: Social Selling with Silicon Valley Companies with Darryl PraillThis week on Social Cycologists, we interview Darryl Praill, a veteran marketing and sales executive within the tech industry. He was previously the CMO and CRO of Vanillasoft, a sales engagement platform, and is currently the CMO of Agorapulse. In this episode, we cover:How is Account Based Marketing (ABM) changing with social media, how to get C-level execs to respond to your LinkedIn messages (hint, includes personalization and relevance), being professionally persistent and tailoring your outreach, and much more. Sign up for Social Cycle at socialcycle.io.Don't forget us to...2022-03-2147 min
The Extremely Successful Sales ClubDarryl Praill – Why Your Sales Messages are Deleted by ProspectsSend us a textWould you like to know how to make every sales message interesting and relevant to your ideal prospects, while ensuring that people recognise why you’re a different proposition from the rest of the sales crowd?Well, Darryl Praill has got some great advice that will help you with just that!And the good news is - he’s my guest on this week’s Extremely Successful Sales Club PodcastIn case you don’t already know, Darryl was voted LinkedIn’s Number 3 Marketer G...2022-02-0234 min
GTM Made Simple992: How To Project for the Future By Discussing Quarterly Successes & FailuresTaking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. Our panel includes:
Darryl Praill, CRO at VanillaSoft
Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
Caitli...2021-11-2253 min
GTM Made Simple992: How To Project for the Future By Discussing Quarterly Successes & FailuresTaking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. Our panel includes:
Darryl Praill, CRO at VanillaSoft
Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
Caitli...2021-11-2253 min
Making Sales Social PodcastDarryl Praill - Playing the Long Game: Know How Your Buyers Buy and How to Provide Value for ThemVisit the Darryl Praill website and connect with Darryl Praill on LinkedIn and Twitter!2021-10-1223 min
The Happiness Practices with Phil GerbyshakWhats a CRO - and how can your company benefit from having one with Darryl Praill 1What are the keys to sales and marketing success? Listening and communicating effectively, says Darryl Praill, Chief Revenue Officer (CRO) of @vanillasoft. He breaks it down for us all so we can be more effective in this high energy #GerbyCasts. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe2021-09-0937 minGTM Made Simple923. The Sean Connery of Business & Marketing: Better Content TacticsRepeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not enough on it’s own. Mixing all the ingredients of marketing together can be a subtle art: one our guest is willing to share with us. In this takeover series episode, Amber Khan talks with Darryl Praill, CRO at VanillaSoft, about his experience in marketing and tactics to beat out the competition.What we discuss:
Discussing content myths
Investin...2021-08-171h 10GTM Made Simple923. The Sean Connery of Business & Marketing: Better Content TacticsRepeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not enough on it’s own. Mixing all the ingredients of marketing together can be a subtle art: one our guest is willing to share with us. In this takeover series episode, Amber Khan talks with Darryl Praill, CRO at VanillaSoft, about his experience in marketing and tactics to beat out the competition.What we discuss:
Discussing content myths
Investin...2021-08-171h 10GTM Made Simple919. ABM 360: The Way to Drive Business Outcomes w/ ABMABM is all about marketing, right? I mean, it’s in the name — account-based marketing.But ABM is more than that. Done right, it should be something that spans your whole organization.That’s where ABM 360 steps in. In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you’re a seasoned veteran of ABM or a new recruit, you’ll want to hear what they have to say....2021-08-1125 minGTM Made Simple919. ABM 360: The Way to Drive Business Outcomes w/ ABMABM is all about marketing, right? I mean, it’s in the name — account-based marketing.But ABM is more than that. Done right, it should be something that spans your whole organization.That’s where ABM 360 steps in. In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you’re a seasoned veteran of ABM or a new recruit, you’ll want to hear what they have to say....2021-08-1125 min
808 Podcast#122 Darryl Praill - VanillaSoftDarryl Praill the Chief Revenue Officer of VanillaSoft shares how to improve your sales cadence.
Get more info at https://www.vanillasoft.com/2021-06-2308 min
What Is Your Legacy?Ep. 30: An Outsiders Legacy with Darryl PraillA fantastic conversation with Darryl Praill, CRO at VanillaSoft.We talked about his intended legacy, values, professional vs. personal legacy, and many other great topics, stories, and experiences shared in this conversation.Join us in this incredible conversation next!I'm your host for What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, and if you're enjoying this podcast, I'd love to see your rating and review on Apple.2021-06-0151 min
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth PodcastDarryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and MarketingDarryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine. He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals. We discuss marketing attribution to sales pipelines and what metrics are important to a CRO. Darryl shares some lessons learned on the people process of managing a revenue team and how to avoid misunderstanding and negative outcomes with your sales teams. He explains the criticalness of breaking down silo...2021-05-061h 02
Find My Catalyst PodcastSales and Marketing Alignment with CRO Darryl PraillIn this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration. Key Takeaways: Misalignment comes when you think your view is the only way/view. Have an intentional perspective. Are you being intentional and trying to understand all perspectives. If you want the cheapest source of information that’s going to have the most profound impact on your success, identify 10 different customers you can talk to and ask them why they invested in yo...2021-05-0544 minCatalyst Sale PodcastSales and Marketing Alignment with CRO Darryl PraillIn this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration. Key Takeaways: Misalignment comes when you think your view is the only way/view. Have an intentional perspective. Are you being intentional and trying to understand all perspectives. If you want the cheapest source of information that’s going to have the most profound impact on your success, identify 10 different customers you can talk to and ask them why they invested in yo...2021-05-0544 min
Revenue Growth PodcastDarryl Praill-Sales and Marketing Technology AlignmentSales and marketing technologies must be aligned to optimize revenue growth. Today you’re going to get a practical plan to help you align your technologies from Darryl Praill, CRO for VanillaSoft. With both a sales and marketing background, he brings rich insight into how to align technology to drive revenue. In this session, Darryl shares a list of tech categories around which you can align. His take on this may be different than you expect. I think you’re going to want to grab a pen and notepad for this.
FREE AUDIOBOOKGet instant acces...2021-04-2153 min
The Customer Experience Podcast127. 3 CX Strategies for CROs w/ Darryl PraillAs a CRO, how do you change the culture of your org so that customer experience is everyone’s responsibility? In this episode, I interview Darryl Praill, CRO at Vanilla Soft, about how he distributes the ownership of customer experience across the whole org by dissolving barriers between teams.Darryl talked with me about:- What a matrix organization is- How colleagues are influenced by how they are compensated- 3 ways to create a culture of empathy- How marketing leaders can develop their personal brand- Th...2021-03-1650 minGTM Made Simple782. On the CMO Track: How to Become a CMOYou haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies.
By now, you’ve learned something about how to knock the role out of the park.
That’s where my guest on today’s LinkedIn live episode is sitting: he’s Darryl Praill, CRO at VanillaSoft and many-time CMO. First thing he did on the episode was deliver a fire sales pitch and invite everyone listening to connect with him on LinkedIn.2021-01-2756 minGTM Made Simple782. On the CMO Track: How to Become a CMOYou haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies.
By now, you’ve learned something about how to knock the role out of the park.
That’s where my guest on today’s LinkedIn live episode is sitting: he’s Darryl Praill, CRO at VanillaSoft and many-time CMO. First thing he did on the episode was deliver a fire sales pitch and invite everyone listening to connect with him on LinkedIn.2021-01-2756 min
The Why And The BuyDarryl Praill Is Back!Darryl Praill, sales master, keynote speaker, podcaster, CRO of VanillaSoft and great friend of the show is here to talk about technology. Well... sometimes when Jeff, Christie and Darryl get talking, the subject can take a different path. So instead, Darryl drops of wealth of knowledge about shifting from marketing to his new role as CRO. Many think of this position as one that analyzes and minimizes risk, and is a process innovator. While that may be true, Darryl says it really boils down to being a professional counselor. He explains that it really is about working...2021-01-2737 min
Make It Happen Mondays - B2B Sales Talk with John Barrows178: Darryl Praill & Shawn Finder On The State Of Sales In 2021Our guests this week are Darryl Praill, CRO at VanillaSoft and Shawn Finder, Founder of Autoklose. They’re talking with John about everything from sales culture, diversity, hiring and firing reps for many reasons, to finding the right fit for acquisition. This episode is full of incredible wisdom, insights, and value!2020-12-2152 minBreaking B2B - B2B Marketing & Demand Generation Podcast#100 Make It EASIER For People to Do Business With You (via digital marketing) 🙋🏼♂️ - Sam Dunning👉 It's episode 100! & to celebrate Sam its swapping places on the mic! - It's his turn to shed insight & experience into the world of digital marketing
Darryl Praill has very kindly agreed to interview Sam Dunning in our celebratory 100th episode.
👉 Listen to Darryl & Sam as they help you to skyrocket your sales & biz as they discuss the following topics:
👉 The tables have TURNED. To celebrate hitting 100 episodes, Darryl Praill (CRO @ VanillaSoft) is interviewing ME for today's Business Growth Show.
👉 We will be sharing how you can utilise digital marketing and your website to make it easier to land new clients!
📽️ SPONSORED BY VIDY...2020-12-0940 min
Signals Podcast NetworkDarryl Praill’s Number One Secret to Marketing ROIDarryl Praill is the Chief Revenue Officer at Vanilla Soft. By education he is a computer programmer. He has worn many hats including CMO, SVP of Sales and Marketing and VP of marketing and strategy. He is a big fan of marketing and has been a CMO multiple times. He's also raised over 100 million dollars of VC funding and gone public twice. Connect with him on LinkedIn!Connect with Billy and ChatFunnels!Billy on LinkedIn and Twitter.ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.Check out our blog to for some great research o...2020-12-0621 min
Revenue Growth PodcastDarryl Praill-The Role of Chief Revenue OfficerAn increasing number of companies are adding the Chief Revenue Officer position to align marketing and sales with the goal of driving revenue growth. Today, Daryl Praill talks about his experience as a CRO and what it takes to be successful in this position. Daryl recently transitioned to the CRO position at Vanilla Soft. In this conversation he shares what he’s learned in this transition. We talk about how to develop your career to succeed in a CRO position. We also explore what’s changed and how you can set yourself up for growth in the new year. Dary...2020-12-0231 min
Martech StackedThe Live Video Production Suite That Professionalizes Your Livestreams - with Darryl PraillI’m joined today by a man who describes himself by saying...
- he’s an aggressive B2B SaaS revenue machine,
- he manages a budget better than a miser
- and he’s not afraid of making hard decisions.
He’s the host of Inside Inside Sales and the Chief Revenue Officer at VanillaSoft - welcome to Martech Stacked, Darryl Praill.
Here are the 3 top tools in Darryl’s current martech stack:
#1: https://terminus.com/ (Terminus)
Leading Account Based Marketing Platform - B2B marketers use Terminus to transform their organizations into full-funnel revenue generators.
#2: https://www.vmix.com/ (vMix...2020-11-1939 min
Sales Influence PodcastThis Week in Sales with Victor Antonio and Will BarronThis Week in Sales with Victor Antonio and Will Barron. On this week in sales we’ll be looking at: - New research shows that being honest about price leads to bigger deals - Microsoft is coming after Salesforce’s CRM dominance - Fractional management And much more! Brands mentioned: Salesforce, Microsoft, Copper, SalesGeek (🤓 Richard Few - FISM, Jonathan Finch - FISM), VanillaSoft (Darryl Praill), Google, Zoho CRM, Netflix.2020-10-2554 min
The Yaag ProjectDarryl Praill: Building your marketing career pathDarryl Praill is someone who started his career as someone who wrote code for 5 years, then did door-to-door selling, then went on to become the VP of marketing, then the CMO of Vanilla soft and now their CRO. So, Yaag and Manish got on to exploring marketing career paths available for people with specific interests, and we wish you don't miss this nuggets of wisdom from Darryl.2020-10-0558 min
The Hard Corps Marketing ShowThe SLA that Aligns Sales & Marketing - Darryl Praill - Hard Corps Marketing Show #215There is a constant battle for control between the sales and marketing departments. How do we combat these disproportionate power distributions and hold each other accountable?
A Marketing Leader, 2020 Top 10 SaaS Branding Expert, Top 19 B2B Marketer To Follow, Sales World Top 50 Keynote Speaker, CRO at VanillaSoft, Darryl Praill, shares how marketing can level the power scales with their sales counterpart and bring alignment between the two.
Takeaways:
Create a service-level agreement between sales and marketing on marketing qualified leads. This helps define sales’ expectation of a lead to r...2020-10-051h 17
GTM Live63 - Marketing is not Sales and Sales is not Marketing | Darryl PraillChris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organization. They discuss common frictions between the two teams, and how they can work together to achieve a shared goal...revenue.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.2020-10-0352 min
Mad Over Videos by guchMOV Podcast - Ep 10 Feat. Darryl Praill | Mad Over Videos by guchDarryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform that keeps your sales team busy and focused on engaging your leads and growing revenue.
Darryl joined VanillaSoft as Chief Marketing Officer in 2017 and has successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide.
As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur.
In addi...2020-09-221h 00
B2B Growth1332: 2 Common Mistakes in B2B Influencer Marketing w/ James CreechIn this episode, we talk to James Creech, Co-Founder & CEO at Paladin. If you like this episode, you'll probably also love... ...this past episode: 3 Keys to Leveraging Influencer Marketing in B2B with Darryl Praill ....and this book: Streampunks: YouTube and the Rebels Remaking Media Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-09-1400 min
Confessions of a Serial SellerCOSS68 - Darryl PraillDarry Praill is a veteran Vice President of Marketing, an occasional Vice President of Sales, and often a Vice President of Sales and Marketing. He understands quotas as well as strategy and tactics.
He is a huge fan of the Forrester (SiriusDecisions Demand Waterfall) and their supporting process methodologies, as well as Gartner's (TOPO) Double Funnel. He uses CRM (Salesforce.com) and he uses marketing automation (Marketo, Pardot, HubSpot, Act-On). He relies on metrics (Google Analytics, Business Intelligence, Dashboards). He believes in Service Level Agreements (SLA) between Sales and Marketing.
For Darryl, success starts by telling the world that you’re...2020-08-2827 min
Sales Lead Management RadioWithout a Sales Engagement Platform CRM is Just a Database
Most sales managers believe that a CRM system is all they need to manage prospect leads. Sales engagement software, however, solves the salesperson’s human failings that hamper sales success. Sales and Marketing managers should listen to this program.
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About Darryl Praill
Darryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a...2020-08-2427 min
Conversational SellingDarryl Praill | Why Your Personal Brand Is More Important Now Than It’s Ever BeenOn this week’s episode of Conversational Selling, we sit down with special guest Darryl Praill. Darryl is the Chief Revenue Officer at VanillaSoft, the industry’s most established sales engagement platform, as well as an award-winning marketer, a Sales World Top 50 Keynote Speaker, a Top 10 SaaS Branding Expert, radio broadcaster, podcaster, and social media influencer. He has also raised over $100 million in venture capital.“I’ve had the success I've had in my career by being incredibly, uncomfortably, awkwardly vulnerable and transparent, which is saying, well, Darryl, you've won these awards, you've raised a lot of money...2020-08-1917 min
Ampliz PodcastDarryl Praill - What do Buyers Actually Want and Why are you Not Delivering itDarryl is the Chief Revenue Officer at the Vanillasoft. He is the Top 19 B2B marketers to follow globally and also the top 10 most sought after SaaS Branding expert for the year 2020. Darryl is the foremost leader in SaaS branding and growth. He unravels the mystery of “what buyers want?” which is a question that haunts any salesperson. “Why are you not delivering it?” the problem that irks most of the customers as many buyers fail to understand customers. He shares his immense experience as CMO in understanding the customer and how did he sell them the product. How customer...2020-07-3131 min
The Growth PlaybookEngaging Your Inbound Marketing Leads, with Darryl PraillThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Darryl Praill. Daryl is a marketing genius who has devoted his time to the brand VanillaSoft. “A sales engagement platform like no other!” In this episode Luigi and Darryl explore the facts and statistics gathered by VanillaSoft and the ways in which you can increase your engagement with marketing qualified leads.
Where you can find Darryl Praill:
https://www.vanillasoft.com (https://www.vanillasoft.com)
http://www.linkedin.com/in/darrylpraill (www.linkedin.com/in/darrylpraill)
Timestamps:
[04:30] - Da...2020-07-0941 min
The Hard Corps Marketing ShowThe Best of ABM - Casey Cheshire & Christina Anderson - Hard Corps Marketing Show #164There is a lot of talk about Account Based Marketing in the B2B space. To help separate the practical from the fluff, Casey Cheshire, the Host of The Hard Corps Marketing Show, interviewed the top ABM experts to give their insights and dispel all of the ABM myths.
This is a special episode as Casey, joined by the Producer of the show, Christina Anderson, compiled all of the best ABM episodes from the podcast and shared their takeaways and what marketers can do to execute an ABM approach across sales, marketing, and service.
...2020-06-251h 27
Sales Leadership PodcastEpisode 101: #101: Darryl Praill of VanillaSoft — Speaking With the Voice of Your CustomerDarryl’s powerful combination of sales and marketing experience brings a valuable view of the sales world today. With the Covid19 crisis affecting every business, salespeople need to take better care of each lead. Your targeted customers are picking up the phone and letting their guard down a bit more than during the “old normal”. If you can be authentic and offer relevant and helpful information in the customer’s own voice, the same voice a marketer uses, then you can get back the high growth place where you belong. 2020-06-021h 01
Live it Love it Sell itHC056 - Making automation human - with Darryl PraillAnother fabulous human conversation and today my guest was the brilliant Darryl Praill all the way from Canada.
This is a slightly longer episode, but we had so much to talk about - and we decided that there will be a part 2 - back over on Darryl's podcast called INSIDE Inside Sales Podcast.
So here is a flavour of our part 1 discussion. We talked about...
The Sales Transatlantic Throwdown
The beard 😍
Grey hair- Yes or No
Home hairdressing
The fact that Darryl is a year older than me - very important!
And then we got on to talking about the bus...2020-05-2955 min
If You MarketHow to Own Your Career, with Darryl PraillIf you want to advance in your career listen to this episode twice. If you plan to stay in an entry level position listen three times. Darryl gives such an impressive amount of actionable career advice it's hard to believe he's only the second most notable Praill. Office politics, interviewing, recruiters, impostor syndrome, Darryl covers it all. Darryl is the CMO at sales engagement platform VanillaSoft. He has raised funding, taken companies public, and held executive roles in enterprise companies. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-121h 21
Funnel Radio’s Behind the MicPredictions for Post Pandemic Business
We’d all like to know the immediate future. Marketing veteran Darryl Praill predicts what will occur in the world of sales in this episode of Funnel Radio. This short episode is for C-Level executives, specifically sales managers and salespeople.
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About Darryl Praill
Praill is the host of the hugely popular podcast, INSIDE Inside Sales on the Funnel Radio Channel.
He also serves as Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments, and IPO’s. He has be...2020-04-2924 min
Outbound SquadSelling against your toughest competitors with Darryl PraillDarryl Praill is CMO at VanillaSoft, a sales engagement platform that gives sales teams the tools they need to engage, qualify, and close sales. We talked about selling against your competition, how to advise your customers around COVID-19, and real vs. fake empathy.Connect with Darryl on LinkedIn and check out the VanillaSoft here.Resources mentioned in the episode:
Show Notes Page
Reply Method Guide
Join Our Community
2020-04-2855 min
Surf and SalesS1E60 - The most important part of the sales process, sales coaching with Dave Kennet of ReplayzTeam USA v. Team UK. USA has a larger follower count. But the UK claims to have better engagement from their followers. A Sales Showdown discussing crowdsourced topics that are relevant to you, right now. So who do you think will win? We're proud to be part of Team USA along with Kevin "KD" Dorsey, Dale Dupree, Rob Jeppsen, Morgan J Ingram, Richard Harris and Scott Leese. The other guys are putting up Costas Perkas, Daniel Disney, Richard Smith, Sam Dunning, and Alex Olley. The event is moderated by Canadian Darryl...2020-04-131h 09
Virtual ShiftVirtual Shift with Darryl PraillAre you looking at producing your podcast? Partner with the best leadership podcast network, TBLP Network.Darryl Praill is the Chief Marketing Officer at VanillaSoft, the industry's most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged, and taken companies public, been hired and fired, and worked for companies of all sizes.Links2020-04-0111 min
The Business Leadership PodcastTBLP 153 | Virtual Shift with Darryl PraillDarryl Praill is the Chief Marketing Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top
The post TBLP 153 | Virtual Shift with Darryl Praill first appeared on The Business Leadership Podcast.2020-04-0111 min
Surf and SalesS1E42 - Software Developer to Printer Sales to CMO with Darryl Praill, CMO of Vanilla SoftWhat do you get when you add a software developer with an SDR with an AE with a sales manager with a product marketer, VP of sales and VP of marketing? You get Darryll Praill of Vanilla Soft. One of the most interesting backgrounds when you think about the sales and marketing relationship. Check it out and learn: What does good content mean at an industry event? What's more important at a show, content or experience? What does poor content look like at an event? How do you pitch ROI? The Sales Engineer to AE relationship 2020-03-0945 min
Sales Gravy: Jeb BlountWhy Salespeople Must Embrace Marketing NowOn this episode of the Sales Gravy podcast, Jeb Blount (author of INKED) and Darryl Praill (CMO of Vanilla Soft) discuss the new paradigm and mash-up of sales and marketing. If you want to engage more prospects, build a bigger pipeline, and close more sales, then you'll want to pay attention to and heed Jeb's and Darryl's advice.
There are new rules for sales and marketing. Sales professionals who embrace these rules will thrive. Those who don't may soon go extinct.2020-03-0836 min
Funnel Radio’s Behind the MicThe Magic of Podcasting Is in StorytellingBefore books and before drawings on cave walls, there were stories. Stories of the human struggle—maybe heroic stories, personal trials, or business successes and failures that draw in listeners. When someone says they have a story to tell, others grow quiet, shift their gaze to the storyteller, and wait for what comes next. It’s a natural yearning to hear something that hasn’t been shared very often.
Yes, each of us has a thousand stories. Since getting into the business of producing podcasts, I have found that podcasting and broadcasting, in general, are a natural medium...2020-03-0528 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#006: How To Move From Sales To Marketing - Darryl PraillDarryl Praill is the Chief Marketing Officer at VannilaSoft and an award-winning marketer.
In this episode we talk about how Darryl started out as a door to door salesman, then decided sales was not for him and moved into the mysterious and magical world of marketing!
Darryl shares how he ran his own marketing business for several years and the highs and lows that followed, plus his top secrets for people planning on starting a business or who want to grow their business.
We then move onto the controversial way Darryl landed his...2020-02-251h 14The Why And The BuySocial Selling Done Right with Darryl PraillIs “social selling” a legitimate sales tactic or is it sales voodoo? Is it just cold calling and building relationships as we’ve always done in sales, or is it something more? Our guest today helps to dissect the intricacies of social selling and how to leverage it in order to market yourself and your product. Darryl Praill brings his infectious energy to this episode. He discusses how to lean into the social media landscape by expressing your opinions, defining yourself and leading with quality material. This is not your grandparents sales strategy. Daryll is Chief...2019-12-1852 min
Selling From the Heart PodcastDarryl Praill-How To Engage On Social With AuthenticityHow is social working for you as a sales professional? Get some practical ideas from our conversation with Darryl Praill, CMO of VanillaSoft and all-around great guy. You'll enjoy this episode and you'll be challenged to up your game on social by engaging with clients and prospects in ways that add value.
2019-11-2335 min
BobCast - The Digital Marketing PodcastA Day in the Life of a CMO (Chief Marketing Officer)For many marketers the life of a CMO sounds glamorous from the outside but the fact is the average tenure of a CMO is only 18 months! During this time, a CMO is tasked with things including driving revenues for the company, building brand, hiring and retaining great people and increasing shareholder value. That seems a lot but something that comes with the CMO territory! In this Podcast episode, our host Bob Tripathi chats with VanillaSoft CMO, Darryl Praill on what a day in the life of a CMO is like. Tune into this BobCast episode...2019-10-0945 min
The B2B Mix ShowEvery B2B Brand Needs a FaceEver wonder why some B2B brands seem to be everywhere -- people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these brands have discovered the incredible value of putting a face (or faces) to their brands.
In this week's episode, VanillaSoft CMO Darryl Praill shares why B2B brands should cultivate executives, as well as other employees, to be visible thought leaders who share, speak, and advocate visibly on behalf of the brand. Everything can't just come from "the logo."
2019-05-131h 04
The Hard Corps Marketing ShowChess Master Marketing - Darryl Praill - Hard Corps Marketing Show #78Are you a marketer feeling discouraged that your department is thought of as the cost center at your business? Or perhaps your department is respected and you are dreaming about someday having that CMO position, but you may feel intimidated about where to start?
Ever thought of marketing as a game of chess? A Lecturer, Public, Speaker, Radio Personality, and the CMO of VanillaSoft, Darryl Praill, turns on the lights for the match and provides professional insight on how to plan your strategy for victory among the many moving pieces of marketing.
Takeaways:2019-05-071h 15
Modern Marketing Engine podcast hosted by Bernie BorgesHow Marketing Can Support High Performing Sales TeamsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a plan that drives your high performing sales team? Listen in to learn how Marketing Leadership can create a vision and a plan in collaboration with Sales Leadership to develop the most successful high-performance sales teams. Bernie’s guest on this episode is Meshell Baker, Director of Global Sales Development at the National Association of Sales Professionals and the founder and spokesperson for the Women of Sales & Influence. The National Association of Sales Professionals (NASP) is the largest on...2019-04-2428 min
The Sales Technology PodcastEp 95 - Darryl Praill - Leveraging Alignment of Marketing and Sales Development for Massive SuccessIf you ever meet @Darryl Praill at a conference, buckle up. This is a man with an encyclopedic knowledge of the marketing world, sales engagement platforms, and how marketing and sales can align in order to drive massive value for companies.He’s also knee-slapping hilarious - and one heck of a snazzy dresser.He’s also considering putting in a massive order for Mr Pep Talk for all his friends and family.https://mrpeptalk.com/ - which is very exciting. Big thanks to Darryl for his support and mentorship, as well...2019-04-2046 min
Modern Marketing Engine podcast hosted by Bernie BorgesThe Career Journey of the Modern CMOSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie’s guest on this episode is Darryl Praill, CMO of VanillaSoft, a Sales Engagement platform that provides sales and marketing teams tools to more efficiently engage, qualify and close the sale. Darryl is a passionate guy who has strong and informed opinions about the role of marketing. On this episode, he provides a clear picture of the evolving role of the Chief Marketing Officer, how it came to be the huge responsibility that it is, and even peeks into the fu...2019-04-1736 min
Sales Strategy & Enablement by Revenue.ioAccelerate Revenue by Aligning Marketing and Sales, with Darryl PraillDarryl Praill, Chief Marketing Officer of VanillaSoft, joins me on this episode.2019-02-1344 min
Revenue Rebels by DemandLabHow to Accelerate Company Growth Strategically (Part 2)Did you catch last month’s episode of Revenue Rebels? We’re back with part 2 of “How to Accelerate Company Growth Strategically” as Darryl details the last step in his 4-step approach to strategically growing VanillaSoft in just over a year:TriageRinse and RepeatMake some NoiseGrowListen to the full episode to hear Darryl and Rhoan discuss growth tactics, team restructuring, business team alignment, and transformation results.About Our GuestDarryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestment...2018-12-1327 min
Sales BabbleThe Day Marketing Held Sales Accountable with Darryl Praill #243The Day Marketing Held Sales Accountable with Darryl Praill #2432018-11-2041 min
Funnel Radio’s Behind the MicNov 8 Podcasts: Sales Mastery, Entrepreneurs Money, Email BP, $50,000 Throw Down, Buyer Enablement and Brands in MotionClick to hear all programs sequentially. Or click on the program links below to listen to individual 25 minute podcast replays of the live program.
These are the Funnel Radio Channel Programs for November 85th, 2018. They are offered sequentially as broadcast on November 8th.
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9:00 am Pac: INSIDE Inside Sales with Host, Darryl Praill @vanillasoft @ohpinion8ted
Guest: Brian Smith, Jr., Member Services Exce, AA-ISP @iammrsmith__
Topic: In the pursuit of sales mastery
https://goo.gl/QRBzZ3
Brian Smith Jr recently shared that the biggest mistake he’s ever made in hi...2018-11-122h 32Funnel Radio’s Behind the MicFunnel Radio Channel Shows from November 1, 2018These are the Funnel Radio Channel Programs for November 1st 2018. The programs are offered to you in sequence.
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9am Pacific: Predictable Revenue Radio with host, Patrick Morrisey by Altify @PatMorrissey
Guest: John Kreisa, VP Marketing at Hortonworks @marked_man
Topic: Going from Technology Innovation to Owning a Category
https://goo.gl/FmND48
Live Nov 1 from Dublin, Ireland and San Jose, CA: How do you go from innovative new technology to building and owning a category? That’s the question will dig into with John Kreisa, VP Marketing at Hortonworks – one of the fastest growing t...2018-11-092h 33
Revenue Rebels by DemandLab4 Steps to Accelerating Company GrowthRevenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft.Since joining the VanillaSoft team a year ago, Darryl has transformed the sales and marketing process and increased lead flow by launching an inbound marketing strategy and an aggressive digital marketing program supported by a strong sales and marketing stack. If you’re a marketing leader ready to elevate your company, tune in to this episode to hear Darryl’s 4-step approach to accomplish this and more.2018-11-0827 min