Darryl Sparey - Podcast Details

Shows

PRmoment PodcastEditorial content drives 61% of ChatGPT's resultsWelcome to the latest PRmoment podcast. Today we’re chatting about some new research that looks at the impact of earned media on ChatGPT’s content.On the show to talk about this is Darryl Sparey, the MD and Co-Founder of Hard Numbers, a PRmoment award winning communications consultancy. Hard Numbers is predominantly an B2B PR firm, working with clients like BT Group and Nebius AI, but also with consumer clients like PDD, Roadchef. It has around 20 staff, and a fee incoming approaching £2m.Unlike many agency founders, Darryl...2025-02-1021 min

The SEO Agency RollercoasterThe SEO Agency Rollercoaster with Darryl Sparey of Hard NumbersJoin Darryl Sparey, Co-Founder of Hard Numbers, as he shares his journey into marketing and the creation of his innovative agency. Gain insights into managing a remote team, overcoming challenges, and using essential tools for productivity. Learn about Hard Numbers' services, current challenges, and future plans, including preparations for AI in PR and marketing. Tune in to explore future trends and Darryl's vision for growth.2024-08-2230 min

DoFollow PodcastThe SEO Agency Rollercoaster with Darryl Sparey of Hard NumbersJoin Darryl Sparey, Co-Founder of Hard Numbers, as he shares his journey into marketing and the creation of his innovative agency. Gain insights into managing a remote team, overcoming challenges, and using essential tools for productivity. Learn about Hard Numbers' services, current challenges, and future plans, including preparations for AI in PR and marketing. Tune in to explore future trends and Darryl's vision for growth.We’re thrilled to announce that the SEO Agency Rollercoaster is now a separate podcast! Starting today, you can find the show on your favorite platform and hear more in-depth discussions and in...2024-08-2230 min

The Disruption Is NowDarryl Sparey on Leveraging AI for Hard Numbers in MarketingDarryl Sparey joins The Disruption Is Now to discuss how his company, Hard Numbers, integrates AI into marketing and communications strategies, enhancing ROI and adapting to the digital landscape. He shares insights from his recent report on AI's rapid growth in the UK and offers advice for leveraging AI in new agency ventures.2024-07-1732 min

Fuse - The PR, Marketing and Communications PodcastThe Power of Numbers in PR: Darryl Sparey on Metrics that MatterIn this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy. Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies. In This Episode, We E...2024-07-1648 min

...𝗮𝗻𝗱 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝗳𝗳𝗶𝗰𝗲 𝗗𝗼𝗴. 𝗔 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁Episode 60 - Darryl Sparey - Co-Founder Hard NumbersChris Simmance, The Agency Accelerator⁠, speaks with Daryl Sparey, Co-Founder of Hard Numbers, in this fascinating and candid podcast episode. Listen in as they dive deep into the story behind Hard Numbers, a performance-driven marketing and communications agency, and discuss the key factors that have contributed to their success.2023-05-3129 min

PR Resolution podcastCoverage to CapitalIn this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process. This conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have so...2023-04-3049 min

The Sticky CMOHard Numbers: How Marketers Can Use Data To Stand OutData is fundamental for proving your value as a marketer. That's why this week's episode features Darryl Sparey, the co-founder of Hard Numbers - an award winning performance-driven communications consultancy. Darryl joins host Tom Basgil to break down the ever-evolving world of marketing data. We cover: How to harvest all available forms of data to prove your success as a CMO. How best to present frame your results to C-Suite. The pitfalls of marketing jargon and increasing power of employee advocacy Enjoy the episode. It's time to become sticky.2023-02-1423 min $You\'re my commsHERO$ You're my commsHEROS7 - E7: Size matters: Why are PR people so afraid of measurement?If you like getting down with digits and sexy with the spreadsheets, our next podcast is for you. Darryl Sparey is MD and Co-Founder of Hard Numbers, the (AMEC, PR Moment, PRCA and UK Agency of the Year) award winning, performance-driven communications consultancy. Hard Numbers combines killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. In this episode, you’ll learn all about the hard numbers (see what we did there) of measurement and why these shouldn’t be forsaken for the fluffy elements of PR, comms and marketing. 2022-09-0122 min

PRmoment PodcastHow to measure the impact of your PR with Darryl Sparey, co-founder of Hard NumbersOn the PRmoment Podcast this week with me Ben Smith we’re talking to Darryl Sparey, co-founder of Hard Numbers about how to measure the impact of your PRDarryl believes the opportunity is ripe for communicators everywhere to accurately measure their results through sales software like Hubspot and the like.And today Darryl is going to give his insight into the techniques and tools that he’s found most useful in taking that approach.Hard Numbers is a B2B tech PR firm with a fee income of £1.4 m in the last finan...2022-07-1133 min

The PRovoke Media PodcastProving That Coverage Equals CapitalAMEC chair Richard Bagnall, the CEO for Europe and the Americas of measurement firm Carma, and Hard Numbers founder Darryl Sparey join Maja Pawinska Sims on the PRovoke podcast to discuss their new research showing a direct link between PR and media coverage, and the level of Series B funding start-ups in all sectors can attract. 2021-01-2937 min

People buy PeopleLaura's final guest of 2020, Darryl Sparey, talks about pat leave, being transparent and his new love of PeletonDarryl Sparey of Hard Numbers, a new agency born in lockdown, chats to Laura about his latest addition to the family, how he plans to cope with work and life and about being a transparent industry. And no podcast featuring Darryl wouldn't be complete if John Brown from Don't Cry Wolf didn't get some love! lol You can follow Darryl on Twitter @DarrylSparey - feel free to drop him a note. Also, as I indicate at the end of the show, I'm looking for guests for 2021 show. If you've got some PR, digital...2020-12-0131 min

The Agency AcceleratorBusiness Development Strategies (part 2) with Darryl SpareyIn part 2 of the business development interviews, we chat about what is working and what isn't working in this new predominantly online world of doing business. We explore some mistakes that agencies are making and how to avoid them. Time stamp 1.05 Introduction to this week’s guest, Darrly Sparey from Hardnumbers 2.21 What changes have you seen in the business development landscape in 2020? 3.20 Why you should not be embarrassed to sell 4.00 Don’t make it about you! 5.08 Earning the right to sell to your audience...2020-11-1234 min

This Much I Know - The Seedcamp PodcastDarryl Sparey, Co-Founder of Hard Numbers, on how to convert PR into SalesOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.2020-10-1418 min

This Much I Know - The Seedcamp PodcastShachar Radin on how to build a demand generation machineOn the afternoons of 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for one of our favourite events of the year - the Seedcamp Marketing Summit. Attended by over 80 people we delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all. Huge thanks to all the fantastic people who contributed...2020-10-1441 min

Digital Download with Paul SuttonThe Disruptors: Take Control of Your Own DestinyIn part two of a duo of shows focused on the communications professionals who are shaking up the industry, we discuss conventional agency models and their limitations, selling results not time, the importance of transparency, ditching the pitch process, and taking responsibility for change rather than waiting for someone else to do it. The special guests in this fast-moving and impactful episode of the Digital Download podcast are founder of Don't Cry Wolf, John Brown, co-founder of Rise at Seven, Carrie Rose, and co-founder of Hard Numbers, Darryl Sparey. What to do Next Subscribe to the podcast to receive new...2020-08-1924 min

The PR Hub PodcastSeason 2, Episode 7: "Whatever happens, my mum will always love me"This time, Adam and Jon are joined by British communication industry's answer to Batman and Robin, agency and in-house advisor, Stephen Waddington, and Hard Numbers co-founder, Darryl Sparey, In an entertaining (sometimes sweary) and insightful interview, the duo discuss the challenges of establishing a new agency during the current COVID environment, why more comms professionals should roll out CRM platforms into their workflow (Clue: It's to do with the benefits they offer over the endemic use of Excel in the industry), and why there has never been a better time to start a business. If you'd like to follow the...2020-08-111h 01

Digital Download with Paul SuttonThe Disruptors: A Template for the Future of CommunicationsOn the last episode of the podcast, we discussed how the public relations industry is under serious threat from the pandemic. In this show we outline a template for the future that will ensure that communications agencies not only survive, but thrive. There is a new breed of communications professional that is challenging the status quo and doing things differently to what has come before. It's a hybrid of PR, marketing, creative and SEO that has strategic communications at its heart, and following their lead is, in my view, the way forward for the industry. This episode of the Digital...2020-08-0523 min

Beyond the Noise - the PRWeek podcastThe PR Show - Launching an agency during coronavirusThe coronavirus pandemic has been challenging for established PR agencies with many battling for survival. Despite this, many new agencies have launched. This episode will take a closer look at four of them to find out why they decided to launch, the challenges and opportunities that lie ahead. Guests include: Shook co-founder Gemma Moroney, Hard Numbers co-founder Darryl Sparey, Coldr founder Kamiqua Pearce and Bold White Space co-founder Mike Robb. Hosted on Acast. See acast.com/privacy for more information.2020-07-2043 min

Digital Download with Paul SuttonTo Blog or to Podcast: That is the Question [S4 E5]Both podcasting and blogging have been around for nearly thirty years. But whereas the former has undergone a huge resurgence due to developments in mobile technology and 4G, the latter is in decline as readers switch to more immersive forms of content. Both still hold significant benefits for marketing communications, but which is better? In this episode of the Digital Download Podcast I debate the issue with Darryl Sparey, Business Development Director at Hotwire UK. Darryl believes that blogging is less demanding, had greater SEO benefits and is more measurable. I believe that podcasting is a more engaging form of...2019-04-0231 min

the c-suite podcastShow 29 - FuturePRoof Edition Two Book LaunchRecorded at the launch of the new book FuturePRroof: Edition Two, Russell Goldsmith's guests for Show 29 are the book's curator and editor, Sarah Hall, along with three of the 39 chapter authors, Sarah Clark, Head of Communications Insight at the Department of Health; Darryl Sparey, UK Business Development Director, Hotwire PR; Sarah Hall, Curator & Editor, FuturePRoof; Tina Fegent, Independent Procurement Consultant 2016-09-0834 min