Shows
Getting to Aha! with Darshan Mehta[Greatest Hits] Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House LimitedIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! Moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers holistic well-being, a homely environment and exceptional care. He also holds an Economics and Marketing degree from Warwick Business School and a teaching qualification. Heath is currently attempting to sail around the world with his wife. KEY TAKEAWAYS 👉 Heath realized the imp...2025-06-2743 min
Getting to Aha! with Darshan MehtaTurning Customer Feedback into Growth Engines with Don PoliteOn this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.Don Polite is a seasoned marketing executive with...2025-06-2034 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin ShoppeIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott is the Senior Brand Manager at The Vitamin Shoppe and has over two decades of experience in the health and wellness industry. At The Vitamin Shoppe, he is responsible for branding strategy, product development, business management, and customer and market analysis. He...2025-06-1343 min
Getting to Aha! with Darshan MehtaKen Kring on Thinking Beyond Silos: The Power of IntegrationOn this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. From customer experience flows to decision-making frameworks, this conversation offers practical insights for leaders eager to create nimble, connected organizations that thrive in today’s complex business landscape.Ken Kring is a seasoned business leader and strategic marketing expert, known for his innovative approach to...2025-06-0639 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin AgencyIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. The agency has a...2025-05-3030 min
Getting to Aha! with Darshan MehtaNeil Twa on Cracking the Code to $100M Amazon FBA SuccessIn this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon’s competitive marketplace.Neil Twa is the CEO of Voltage Holdings, a company that launches, operates, and acquires e-commerce brands focusing on Amazon FB...2025-05-2339 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at ZapposIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm.Alex is the Head of Customer Research and Marketing Insights at Zappos’ family of companies, where he has worked fo...2025-05-1638 min
Getting to Aha! with Darshan MehtaKai Fuentes on the Power of Cultural Nuance in Market ResearchIn this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI.Kai Fuentes is the President and Founder of Ebony Marketing Systems, a pioneering figure in multicultural market research with over 20 years...2025-05-0933 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure GreenIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’s creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.Ross Franklin is the founder of Pure Green and is the CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United St...2025-05-0233 min
Getting to Aha! with Darshan MehtaWork, Wander, Repeat: The Digital Nomad Path to Purpose and Connection with Stephanie RogersIn this episode of Getting to Aha!, host Darshan Mehta speaks with Stephanie Rogers, Senior Account Manager at Fame and seasoned digital nomad, about the realities of working remotely while traveling the world. Stephanie shares how she transitioned to a location-independent lifestyle following the pandemic, offering candid insights on maintaining relationships, embracing uncertainty, and balancing work with exploration. From debunking myths to sharing practical tips, this conversation is a must-listen for anyone curious about the digital nomad lifestyle.Stephanie Rogers is a Senior Account Manager at Fame, a leading B2B podcast agency, where she specializes in crafting...2025-04-2533 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the Founder of Utah’s Largest Off-Site CatererIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc., and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also discusses the value of continuous learning and creating unique customer experiences. Mary Crafts has over forty years of experience in the food and beverage industry. In 1984, Mary started Culinary Crafts, which has since grown into the largest off-premise caterer in Utah; Culinary Cr...2025-04-1843 min
Getting to Aha! with Darshan MehtaThe Aha! Moment in Parenting: Insight, Intuition, and Innovation with Ami MeodedIn this episode of Getting to Aha!, host Darshan Mehta speaks with Ami Meoded, Co-founder and CMO of LittleOne.Care about the power of combining early childhood development with cutting-edge baby monitoring technology. Meoded discusses how consistent parenting, behavioral insight, and enhanced communication in a baby’s first 1,000 days can shape lifelong growth. Discover how their device, Elora, supports nurturing relationships through data-driven insights, empowering caregivers to connect more meaningfully while reducing anxiety around parenting.Ami Meoded is the Co-founder and Chief Marketing Officer at LittleOne.Care, pioneering innovative baby monitoring technology. As the driving force behind the El...2025-04-1147 min
Getting to Aha! with Darshan Mehta[Greatest Hits] The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of SlidedesignrIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations.Vashte Johnson is an insights visualization consultant with over fifteen years of experience conducting qualitative and quantitative consumer research. She is the Founder of Slidedesignr, a market research, advertising, marketing, and business services company focused on building powerful insight deliverables. Vashte is also a member of the Qualitative Re...2025-04-0454 min
Getting to Aha! with Darshan MehtaFrom Noise to Knowledge: Mastering Data-Driven Decisions with Sid JainOn this episode of Getting to Aha!, host Darshan Mehta speaks with Sid Jain, Head of Insights at Gain.pro, about the power of data analytics in private equity. They discuss defining true insights, leveraging AI, and refining data interpretation techniques. Sid shares his expertise on finding meaning in financial data, industry trends, and the evolving role of AI in analytics. Tune in for valuable strategies to turn numbers into actionable intelligence.Sid Jain is the Head of Insights at Gain.pro, where he leads a research team focused on private equity intelligence in Europe. With an extensive...2025-03-2820 min
Getting to Aha! with Darshan Mehta[Greatest Hits] The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth AdvisorsIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold has over thirty years of experience in corporate strategy. He is currently the CFO and Managing Director of CFO Growth Advisors, a CFO firm that provides a broad range of outsourced strategic and operational interim CFO...2025-03-2150 min
Getting to Aha! with Darshan MehtaSuccess Through Connection: Why Relationships Matter More Than Competition with Grace RedmanIn this episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author and success coach Grace Redman to discuss why connection—not competition—is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections.Grace Redman is a seasoned entrepreneur, success coach, and the founder of Stansbury Staffing, a thriving staf...2025-03-1438 min
Getting to Aha! with Darshan Mehta[Greatest Hits] From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory GrushkaIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focussed on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, st...2025-03-0747 min
Getting to Aha! with Darshan MehtaThe Future of Higher Ed Marketing: Personalization & Authenticity with Carrie PhillipsIn this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni.Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with over...2025-02-2834 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Differentiation and Authenticity in Marketing with Alex MontasIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.Alex Montas is an executive marketing leader who drives growth for Fortune 50 companies and startups. At BENlabs, he led marketing, built infrastructure, rebranded the company, and boosted lead generation. At Bloomberg Media, he cut paid media costs by...2025-02-2129 min
Getting to Aha! with Darshan MehtaThe Power of Human-Centric Business in an AI World with Gregorio UglioniIn this episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees.Gregorio Uglioni is a celebrated customer experience expert and CX Goalkeeper podcast host. Gregorio shares his journey focusing on business...2025-02-1431 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co.In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights.Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five...2025-02-0743 min
Getting to Aha! with Darshan MehtaThe 5 Whys: Deep Diving into Consumer Behavior with Brian LeCountIn this episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding.Brian LeCount is the Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a top healthcare staffing leader in the U.S. and globally. He oversees marketing innovation across four...2025-01-3134 min
Getting to Aha! with Darshan MehtaAuthenticity Over Ads: Unlocking Content Secrets with Paul BanksIn this episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital...2025-01-1748 min
Getting to Aha! with Darshan MehtaUnlocking Success in Sales: Conversations Over Transactions with Brian SmalleyIn this episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for...2025-01-0337 min
Getting to Aha! with Darshan MehtaUnlocking the Power of Social Insights with Maz NadjmIn this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape.Maz emphasizes the untapped potential of social platforms for extracting meaningful customer insights, creating personalized experiences, and driving business innovation...2024-12-1326 min
Getting to Aha! with Darshan MehtaCompassion, Critical Thinking, and Change with Hawah KasatIn this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity.Hawah Kasat is the Co-founder and former CEO of One Common Unity (OCU), a nonprofit dedicated to peace education through music...2024-12-0641 min
Getting to Aha! with Darshan MehtaFrom English Major to EdTech Leader: John Jorgenson’s Transformative JourneyIn this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education.John Jorg...2024-11-2935 min
Getting to Aha! with Darshan Mehta[Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom WayIn this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.Robert Spector speaks to salesmen about the importance of customer service and how to become a better salesman by putting your customer's needs first, using Nordstrom as a case study. Robert helps companies become and remain genuinely customer-centric. He is the author of several best-selling books on successful businesses and individuals...2024-11-2245 min
Getting to Aha! with Darshan MehtaSimple Insights, Big Impact: Unlocking Customer Insights with Renee BrownIn this episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth.KEY TAKEAWAYS2024-11-1536 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.TeamIn this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten.Joe leads marketing at A.Team, the first team network connecting top product builders with leading companies. A contributor to Fast Company, he covers tech industry trends and authored Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You (2018). Before...2024-11-0838 min
Getting to Aha! with Darshan MehtaTransforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of ZappiIn this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also introduces his book, “The Consumer Insights Revolution,” co-authored with industry lead...2024-11-0136 min
Getting to Aha! with Darshan Mehta[Greatest Hits] The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of MealaweIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens.Nikhil Jain is the Co-Founder of Mealawe, a food delivery service that’s transforming the industry with fresh, delicious homemade meals. He also serves as Vice President of Rotaract and is the Founder of VIBRANCY. His previous roles include Channel Partner at Exampil Solutions, Founder of Sparkles Valley, and Marketing & Public Rel...2024-10-2529 min
Getting to Aha! with Darshan MehtaRevolutionizing Recruitment: Connecting Businesses to English-Speaking Talent from Eastern Europe and Latin America with Benjamin Moróne of ZabotaIn this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking talent from Eastern Europe and Latin America, helping them find the right fit while reducing costs. Zabota have matched over eighty American companies with exceptional talent from EE and LATAM, and have a high success rate, with 49 out of 50 placements being successful on t...2024-10-1830 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionProWelcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research.As the President of Research and Insights at Q...2024-10-1137 min
Getting to Aha! with Darshan MehtaUnderstanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark VenturesIn this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies...2024-10-0436 min
Getting to Aha! with Darshan MehtaCombining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CXIn this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at...2024-09-0639 min
Getting to Aha! with Darshan Mehta[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer BrandsIn this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company!Stephen is the Director of Insights & Strategy at Post Consumer Brands where he heads up a consumer insights team. He has a deep passion for understanding how consumers behave. In his 11+ years in the field...2024-08-3043 min
Getting to Aha! with Darshan MehtaThe Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of BrilliantIn this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients, leading to the establishment of a successful concierge corporate gifting and branded merchandise company. Before founding Brilliant in 2015, Millie worked in various roles across different...2024-08-2342 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market ResearchIn this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customers. Andrew Custage is a marketing expert focused on delivering groundbreaking research and insight to the food service industry. He is also a management consultant, analysis commentator, webinar host, and publisher of industry trends and marketing strategies for improving business growth. Andrew currently serves as the lead for the...2024-08-1643 min
Getting to Aha! with Darshan MehtaThe Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli FoodsIn this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Lisa is the founder and CEO of Kuli Kuli Foods, a company that specializes in superfood powders and snacks made from the sustainable superfood ingredient called Moringa. The company's products include nutrition bars, green powder, smoothie mixes, and wellness shots. She has been listed in Forbes 30 Under 30 and Inc Magazine’s...2024-08-0934 min
Getting to Aha! with Darshan Mehta[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double HorseIn this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities.As the CEO of Double Horse, a family-run business turned professional organization that provides good, high quality food for all their customers, Sanjai George has proven himself as a st...2024-08-0239 min
Getting to Aha! with Darshan MehtaFollowing Your Passion: Greg Segal's Journey from Lawyer to FilmmakerIn this episode of @Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Greg Segal is a writer/director and producer based in New York and Asia. He has also worked as an independent producer and legal counsel to production companies' writers, directors, and actors. Greg wrote and directed feature films including The Expat, Chasing Lights, Should've Been Romeo, and Sinners & Saints. He is...2024-07-2637 min
Getting to Aha! with Darshan MehtaThe Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth MattersIn this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers.Alan Versteeg is an engineer turned sales management expert with over two decades of experience in the sales industry. He is the Global Chief Revenue Officer at Growth Matters, who aim to drive sustainable growth in businesses by embedding practical sales execution disciplines...2024-07-1233 min
Getting to Aha! with Darshan Mehta[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruthIn this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer.Best known for building Wendy’s digital/social marketing, Brandon Rhoten has a successful track record of delivering sustained growth through enterprise-wide transformation initiatives. He is currently Chief...2024-07-0542 min
Getting to Aha! with Darshan MehtaDisruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at SoundhoundIn this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. Steve Bigari has over forty years in the restaurant industry and has founded several businesses, including Mr. Biggs in 2005 and Synq3 Restaurant Solutions; he was the CEO of SYNQ3...2024-06-2833 min
Getting to Aha! with Darshan MehtaExploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House LimitedIn this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers holistic wellbeing, exceptional care, and a homely environment. He also holds an Economics and Marketing degree from Warwick Business School, and has a teaching qualification. Heath is currently attempting to sail around the world with his wife. KEY TAKEAWAYS 👉 Heath realized the impo...2024-06-1439 min
Getting to Aha! with Darshan MehtaMisconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin ShoppeIn this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott is the Senior Brand Manager at The Vitamin Shoppe, and has over two decades of experience in the health and wellness industry. At The Vitamin Shoppe, he is responsible for branding strategy, product development, business management, and customer and market analysis. He holds a...2024-05-3143 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan XuIn this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey.Xuan Xu is an Experiential Designer who designs holistic experiences starting from a unique and meaningful story. She initially started her career as a bu...2024-05-2452 min
Getting to Aha! with Darshan MehtaBuilding Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin AgencyIn this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a...2024-05-1730 min
Getting to Aha! with Darshan MehtaInsights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at ZapposIn this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm. Alex is the Head of Customer Research and Marketing Insights at Zappos’ family of companies, where he has worked for over ni...2024-05-0338 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.Country Chicken Co. is the first brand to exclusively sell high-quality organic Country Chicken, looking to provide people with a healthier alternative to regular chicken. Before becoming the Chief Marketing Officer and the...2024-04-2630 min
Getting to Aha! with Darshan MehtaDebunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure GreenIn this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.Ross Franklin is the founder of Pure Green and is the CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United States. Pure Green is...2024-04-1933 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’sIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!Pavangopal is the Chief Marketing Officer at Nandu’s, one of India’s fastest growing hyper-local omnichannel meat and packaged foods brands, where he originally started as the Head of Marketing and E-commerce. Now he leads the charge for all of their marketing, PR, and CRM efforts. Prior to thi...2024-04-1233 min
Getting to Aha! with Darshan MehtaConstant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site CatererIn this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences. Mary Crafts has over forty years experience in the food and beverages industry. In 1984, Mary started Culinary Crafts, which has since grown into the largest off-premise caterer in Utah; Culinary Crafts is the...2024-04-0543 min
Getting to Aha! with Darshan MehtaThe Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of SlidedesignrIn this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations.Vashte Johnson is an insights visualization consultant with over fifteen years of experience conducting qualitative and quantitative consumer research. She is the Founder of Slidedesignr, a market research, advertising, marketing, and business services company focused on building powerful insight deliverables. Vashte is also a member of the Qualitative Re...2024-03-2254 min
Getting to Aha! with Darshan MehtaThe Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth AdvisorsIn this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold has over thirty years experience in corporate strategy. He is currently the CFO and Managing Director of CFO Growth Advisors, a CFO firm that provides a broad range of outsourced strategic and operational interim CFO services to startups...2024-03-0850 min
Getting to Aha! with Darshan MehtaFrom Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory GrushkaIn this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focused on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, an...2024-02-2347 min
Getting to Aha! with Darshan MehtaDifferentiation and Authenticity in Marketing with Alex Montas of BENlabsIn this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.Alex Montas is a marketer with extensive experience across various channels. Alex has worked in big corporations like Verizon and Bloomberg, as well as medium to small startups like BENlabs, where he currently serves as the EVP of Marketing and Gr...2024-02-0929 min
Getting to Aha! with Darshan Mehta[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex CharltonIn this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights.With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently...2024-02-0232 min
Getting to Aha! with Darshan MehtaData-Driven Content with Becky Lawlor, Chief Research and Content Officer at RedpointIn this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence.Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, offering tailored, thought-leading, high-quality content to help clients reach their content marketing goals. She has over 20 years of experience as a B2B tech content marketing, copywriter, and consultant fo...2024-01-2633 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter AgentsIn this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. Rebecca Brooks is a consumer insights researcher who is passionate about revealing consumer history. She has always been interested in the motivations beyond human behavior, what people say and what they do...2024-01-1949 min
Getting to Aha! with Darshan MehtaOur Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition)Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20.We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing their incredible tips, wisdom, and insights gained from their jaw-dropping Aha! moments. To express our gratitude for your fantastic support, we're thrilled to kick off the new year by revisiting some of the most unforgettable Aha! moments from our recent 20 episodes.A special...2024-01-0513 min
Getting to Aha! with Darshan Mehta[Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!"In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. Louie Gravance is a keynote speaker and the author of "Service is a Superpower!" He worked for over 25 years at the Walt Disney Com...2023-12-1548 min
Getting to Aha! with Darshan MehtaHow Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruthIn this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Together, they delve into the introduction of Twitter and how that impacted branding for many companies; explore the big mistakes brands make when establishing their digital and social marketing strategies; and highlight the importance of customer insights for understanding the success of your marketing plan.Best known for building Wendy’s digital/social marketing, Brandon Rhoten has a successful track record of delivering sustained growth through enterprise-wide transformation initiatives. He is currently Chief Marketing Officer at GroundTruth, a media co...2023-11-2442 min
Getting to Aha! with Darshan MehtaAbandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co.In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights.Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five years. Her...2023-11-1043 min
Getting to Aha! with Darshan MehtaTension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.TeamIn this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team. They get into Joe’s aha! moment; why storytelling is so, so important; why you need to make sure people resonate with what you’re putting out there; and how our shorter attention spans have impacted the way we market.Joe is the Head of Marketing at A.Team, the first team network of world-class product builders, coming together to build what's next for top companies. He is also a Contributor at the Fast Company, reporting on key issu...2023-10-2738 min
Getting to Aha! with Darshan MehtaHow AI Helps You Better Understand Your Consumer with Alex CharltonIn this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights.With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the...2023-10-1332 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPowerIn this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. S...2023-10-0637 min
Getting to Aha! with Darshan MehtaExperiences Beyond the Product with Experiential Designer, Xuan XuIn this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together, we discuss Xuan’s transformative journey from business consultancy to experiential design. She shares insights into the growing importance of experiential design in today’s business landscape and the shift in consumer expectations from the product to the experience.Xuan Xu is an Experiential Designer who designs holistic experiences starting from a unique and meaningful story. She initially started her career as a business consultant in Germany but changed paths to the creative industry in 2014. She founded her...2023-09-0852 min
Getting to Aha! with Darshan MehtaHandling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.Country Chicken Co. is the first brand to exclusively sell high-quality organic Country Chicken, looking to provide people with a healthier alternative to regular chicken. Before becoming the Chief Marketing Officer and the Head of...2023-09-0130 min
The Team Engagement PodcastCreativity Starts at the Top | Darshan MehtaMeet Darshan Mehta, founder of iResearch.com and ConnectQik.com. He is a visionary entrepreneur with over 20 years of expertise in market research, branding, and innovation. As the author of "Getting to Aha! - Today's Insights are Tomorrow's Fact," he has led the way in uncovering impactful insights. Darshan's pioneering work in online focus groups and surveys has transformed data collection, while his fusion of marketing, digital media, and technology expertise has earned him recognition as a thought leader. He is a passionate global consultant, committed to enhancing business performance through cutting-edge strategies. Darshan's thought-provoking contributions have been featured...2023-08-2416 min
Getting to Aha! with Darshan MehtaData Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPowerIn this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. S...2023-06-2337 min
Getting to Aha! with Darshan MehtaSwitching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’sIn this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!Pavangopal is the Chief Marketing Officer at Nandu’s, one of India’s fastest-growing hyper-local omnichannel meat and packaged foods brands, where he originally started as the Head of Marketing and E-commerce. Now he leads the charge for all of their marketing, PR, and CRM efforts. Prior to this he was th...2023-06-0233 min
Getting to Aha! with Darshan MehtaThe Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double HorseIn this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities.As the CEO of Double Horse, a family-run business turned professional organization that provides good, high-quality food for all their customers, Sanjai George has proven himself as a strategic thinker and proactive leader who nurtures and builds ta...2023-05-2639 min
Getting to Aha! with Darshan MehtaForever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech VenturesIn this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works!Ashutosh is the Founder and CEO of Foodtech Ventures, a company bringing food delivery to the twenty-first century and the world’s only baking on-the-go delivery platform. He is also a Pedal Grad - Zero to One at Peda...2023-05-1934 min
Getting to Aha! with Darshan Mehta[Greatest Hits] Remember: No Consumer is the Same with Nishat Mehta, President of IRIIn this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. They discuss some of Nishat’s Aha! moments, whether the carrot or the stick approach to management is more effective, and why consumer behavior has been more geared towards variety in recent years. They also delve into the difficulty of trying to attain brand loyalty in recent years and why the context surrounding consumer data is more important than the da...2023-04-2837 min
Getting to Aha! with Darshan MehtaRemember: No Consumer is the Same with Nishat Mehta, President of IRIIn this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. They discuss some of Nishat’s Aha! moments, whether the carrot or the stick approach to management is more effective, and why consumer behavior has been more geared towards variety in recent years. They also delve into the difficulty of trying to attain brand loyalty in recent years and why the context surrounding consumer data is more important than the da...2023-03-2437 min
Mirror Talk: Soulful ConversationsDarshan Mehta: Extracting And Gaining Insight For A Successful LifeHow powerful are insights?
In this episode, Darshan Mehta enlightens us on the importance of instant connections and meaningful conversations. He shares how insights can help startups and existing businesses succeed. He reveals the secret to his success as an entrepreneur and a leader some of which he writes in his book entitled “Getting to A-Ha! Today’s Insights Are Tomorrow’s Facts.”
“Being curious and open-minded leads to a great conversation.”
Forbes Magazine recently featured Mr Darshan Mehta as one of 9 CMOs to watch. Darsha...2022-12-3040 min
Getting to Aha! with Darshan MehtaHow to Effectively Use Net Promoter System NPS for Customer Retention with Rob Markey, Partner at Bain & CompanyIn this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more. Rob Markey helps companies become and remain truly customer-centric. He is an architect of customer experience transformation, employee engagement, marketing, and sales capabilities development for dozens of the world's largest companies. Rob Markey is the creator of the Net P...2022-10-1443 min
Getting to Aha! with Darshan MehtaThe Power of Service with Louie Gravance, Author of "Service is a Superpower!"In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. Louie Gravance is a keynote speaker and the author of "Service is a Superpower!" He worked for over 25 years at the Walt Disney Company and the...2022-09-3048 min
Getting to Aha! with Darshan MehtaThe Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMRIn this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction. KEY TAKEAWAYS👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now m...2022-09-1625 min
Getting to Aha! with Darshan MehtaFocusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at MoxionIn this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.Mo started her journey in acting, which taught the many lessons she then went to use in her following customer success roles. After a couple of work experiences, she pivoted into customer service and technical support. Before joining Moxion, Mo worked for companies like Groove, Upworthy, Help Scout, and Br...2022-09-0251 min
The Thoughtful Entrepreneur1280 - Innovation Fueling Success with I Research's Darshan MehtaIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of iResearch and Author of Getting to Aha!: Why Today’s Insights Are Tomorrow’s Facts, Darshan Mehta.Darshan explains that quantitative and qualitative data and surveys allow for better results. This is because you are gathering data rather than blindly trying to find the right decision. Surveys are a typical way for research data to be collected. Darshan explains that many people enjoy giving feedback to be a part of making a change in something. Darshan explains how conversations allow...2022-08-0820 min
The Marketing Rules PodcastHow can insights support your marketing with Darshan MehtaBeing a customer-centric business and improving the customer experience is now more important than ever.
So does this mean your Marketing strategy constantly needs to change to keep pace?
And if so, how does your business adapt?
Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights for creating a customer-centric business.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid...2022-08-0224 min
Getting to Aha! with Darshan MehtaThe Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot InsightsIn this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questi...2022-07-2240 min
Getting to Aha! with Darshan MehtaListening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services. Nicholas Zeisler is a Cust...2022-07-0848 min
Getting to Aha! with Darshan MehtaOnline Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionProIn this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, role of online communities in market research, and much more. They delve into the influence of COVID on online survey adoption and accessibility, the role and impact of atomic research, survey presentation recommendations, and the future of online qualitative user research.Dan is the President of Research and Insights at QuestionPro. He has over fifteen years of...2022-06-2437 min
The People of Digital MarketingInterview with Darshan Mehta - You Have Your Insights, Now What? - Episode #82Darshan is the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions.
Drawing from more than 20 years of marketing strategy and research experience, Mehta has also authored a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences.
Questions and topics we covered include:
What are insights and what are they supposed to do?
Why does marketin...2022-06-0622 min
Getting to Aha! with Darshan MehtaWhy Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter AgentsIn this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. Rebecca Brooks is a consumer insights researcher who is passionate about revealing consumer history. She has always been interested in the motivations beyond human behavior, what people say and what they do...2022-04-2949 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaAdapting Your Market Strategy and 'Getting to Aha!' with Darshan Mehta | Marketing Expedition PodcastDarshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book...2022-03-2427 min
Product: KnowledgeGetting to “Aha!” in Product Validation, with Darshan MehtaIt's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might learn. And many don’t have confidence in their approach to conducting validation research.But the learning will come one way or another, Darshan Mehta points out. And far better to get as many insights as possible early on, while there is time to make changes and the cost of doing so will never again be so low. There is nothing worse than lea...2022-03-2320 min
I Am SpeakingWe Are Speaking w/ Dr.Darshan MehtaThis man’s CV reads pretty impressive:
Dr. Darshan Mehta is Medical Director and Director of Medical Education for the Benson-Henry Institute for Mind Body Medicine at Massachusetts General Hospital (BHI-MGH) and Director of Education at the Osher Center for Integrative Medicine, Harvard Medical School and Brigham and Women’s Hospital (OCIM).
Dr. Mehta received his BA in Biology from Illinois Wesleyan University and an MD from University of Texas-Southwestern Medical School. He completed his residency in internal medicine at University of Illinois-Chicago Hospital. In 2008, he completed a clinical research fellowship in complementary and integrative medi...2022-03-161h 44
REALLY Know Your CustomerAha! Uncovering Customer Insights With Darshan MehtaDarshan Mehta’s time and passion for research goes back to the 1990s, when he became interested in case studies and customer focus groups. Today, Darshan is CEO of iResearch, which built an online insights platform that enables companies to quickly, easily, and affordably extract insights from consumers or employees worldwide. In other words, Darshan saw the value extracted from in-person focus groups and created a way to leverage some of that same value using an online methodology.Let’s dive into this insightful conversation with Darshan and explore the world of customer focus grou...2022-02-2831 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World833: Have Meaningful Customer Surveys and Conversations to Create Meaningful Ideas with Darshan MehtaHow are great ideas created? Many times, ideas come from the thought of two people or even multiple people just having a conversation over a cup of coffee. As entrepreneurs, these are the conversations that we should look for. Engaging in conversations with other people can give you that “Aha!” moment. But how exactly can we engage in those types of conversations? Listen to this episode to know more! Darshan Mehta of iResearch is going to talk about how you can create meaningful conversations. Stay Tuned!
Resources
dm@iresearch.com (Email)
iRESEARCH (Official Website)
Darshan Mehta on LinkedIn2022-01-0425 min
Code Story: Insights from Startup Tech LeadersS5 Bonus: Darshan Mehta, iResearchDarshan Mehta has a degree in marketing and finance, and has typically served those disciplines. However, he has been accused of having the extra tech gene, since he was born in India. He enjoys out door activities, and is scuba diving certified. He really likes to do activities around what he is passionate about. For example, he is launching a hackathon in Bangkok called Big Mango, to help teams achieve product market fit and incubate early stage startups. And, he teaches at universities around the world, in particular around how to give presentations. He believes deeply in communicating effectively...2021-12-0932 min
Make Each Click Count Hosted By Andy SplichalUnderstanding Your Customers In Order To Grow Your Business With Darshan MehtaThis episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions.Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors. Learn why Darshan believes that insights are the key to innovation and differentiation and how he has made running a market group possible...2021-11-2625 min
Making Bank HighlightsHow Emotional Insights Impact Business with Darshan Mehta #MakingBank S6E18Customers are motived by their emotions. So, why isn’t your company?
On season 6 episode 18 of the Making Bank podcast, Darshan Mehta discusses how insights and emotions impact your business. Using real life examples, Darshan outlines how the way people feel and think can influence what they buy. Therefore, every company needs to understand these emotions responses to be successful. Listen to the episode to hear more about how insights can impact—and improve—your business in a highly competitive world.
Listen to Josh and Darshan discuss emotional insights:
Problem Solving and Insights (2:47)
Da...2021-10-3107 min
Do Good WorkTurning Market Insights Into Strategy with Darshan MehtaDarshan Mehta is the CEO and founder of iResearch, an online focus group platform that enables companies to quickly and affordably extract insights from consumers worldwide. Drawing from more than 20 years of marketing strategy and research design experience, Mehta is authoring a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences. In addition to his role at iResearch, Mehta is an adjunct professor at universities in Thailand, Sweden, France, and the U.S. Through the course of his work, Mehta has traveled to more than 80 countrie...2021-09-0221 min
Shrinking It Down: Mental Health Made SimpleMidsummer Meditation with Dr. Darshan MehtaCan six minutes of meditation really make a difference? Try it for yourself!In this excerpt from our March 17 episode, "Medicating with Meditation?" Dr. Darshan Mehta leads us in a 6-minute meditation - right in the middle of our workday. Follow along to take a break in your own day, and share with someone else in your life.Darshan Mehta, MD, MPH, is Medical Director of the Benson-Henry Institute for Mind Body Medicine and Director of the Office for Well-Being at Massachusetts General Hospital. For more on the power of meditation to support...2021-06-2306 min
Shrinking It Down: Mental Health Made SimpleMedicating with Meditation? featuring Darshan Mehta, MD, MPHOn today’s episode of Shrinking It Down, Gene and Khadijah welcome special guest Dr. Darshan Mehta, Medical Director of the Benson-Henry Institute for Mind Body Medicine of Massachusetts General Hospital, to talk about something we could all use more of: Meditation. This past year has brought on new stressors and anxieties for families, on top of those they were already managing. So, what about treating this stress with a healthy dose of meditation?Meditation is a practice that can help to decrease stress levels, increase calmness and clarity, and improve our physical health. Whether you’ve trie...2021-03-1741 min