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Daryn Smith
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RevAmp by DealHub.io
Daryn Smith | Overcoming the AI Readiness Gap
Unlock the *real* path to AI-powered revenue operations.In this episode of **RevAmp**, Mark Lerner sits down with **Daryn Smith, CEO of Hubble Digital (HubSpot’s Global Partner of the Year)**, to unpack the data-readiness gap that is stalling AI adoption—even inside the world’s biggest B2B sales teams. If you’re wrestling with messy CRM data, rogue spreadsheets, or sky-high expectations for Gen-AI, this conversation is your fast-track primer on getting *truly* AI-ready.🎙️ Episode Highlights- Why only **9 %** of enterprises are genuinely ready for AI, despite 60 % wanting it yesterday - The “garbage-i...
2025-04-23
39 min
Evolving HubSpot
"AI shouldn’t be something you pay for every time you use it" | Daryn on DeepSeek’s Big Disruption
Welcome back to the Evolving HubSpot podcast with Daryn Smith. In this episode, we tackle some of the biggest shifts in AI, CRM, and the future of business starting with DeepSeek’s breakthrough in AI pricing and what that means for companies like HubSpot and Salesforce.Here’s what you can expect:1. The Disruption of AI PricingAI is getting cheaper, and DeepSeek is changing the game. Daryn explores why charging per AI interaction never made sense and how businesses will need to rethink AI monet...
2025-02-13
12 min
Evolving HubSpot
"AGI won’t see mass adoption in 2025" | Daryn Smith on What’s Next for AI & CRM
Welcome to the first episode of the Evolving HubSpot podcast in 2025, hosted by Daryn Smith.As we step into a new year, we explore the future of AI, the evolving role of HubSpot’s partner network, and the growing intersection of CRM, automation, and artificial general intelligence (AGI).Here’s what you can expect in this episode:1. The Rise of Artificial General Intelligence (AGI) in CRMUnlike today’s AI, AGI has the potential to learn, adapt, and make autonomous decisions. Daryn breaks down the opport...
2025-01-21
16 min
Evolving HubSpot
“AI agents could save 75% of your time" | Daryn Smith on the Future of Business Processes
Welcome to the final episode of the Evolving HubSpot podcast for 2024, hosted by Daryn Smith.In this episode, we reflect on the year’s biggest lessons, key trends, and the evolution of AI and business processes as we look ahead to 2025.From the rise of AI agents to Huble’s global growth, Daryn shares valuable insights to help you stay ahead in the rapidly changing business landscape.Here’s what you can expect:
2024-12-10
10 min
Evolving HubSpot
HubSpot’s Latest Updates | Countdown Timers, CoPilot on Calls, and UI Extensions
Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we explore the intersection of AI, productivity, and the latest updates to HubSpot’s platform.From personal experiences with the ChatGPT Chrome extension to exciting new features designed to empower sales and marketing teams, there’s plenty to unpack.Here’s what we’ll be covering:ChatGPT Chrome Extension: Why it might not be re...
2024-11-28
25 min
Evolving HubSpot
"Usage-based pricing is the future" | Daryn Smith reacts to HubSpot's Acquisition of Cacheflow
Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith.In this episode, we unpack some of the most talked-about developments in the tech and CRM space - HubSpot’s acquisition of Cacheflow, Dharmesh Shah’s sale of Chat.com, and HubSpot’s strong Q3 performance.Join us as we explore the strategic moves shaping the future of HubSpot and the broader industry.Here’s what you can expect:1...
2024-11-20
13 min
Evolving HubSpot
HubSpot's Q3 call-outs | Q3 Results, CacheFlow Acquisition, and AI Updates
Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we dive into the latest news and updates shaping the world of AI, CRM, and sales enablement. From ChatGPT's rumoured rebranding and Dharmesh Shah’s savvy domain sale to HubSpot’s stellar Q3 financial results and the acquisition of CPQ tool CacheFlow, there’s plenty to discuss.Here’s what we’ll be covering:Chat.co...
2024-11-11
37 min
Evolving HubSpot
Claude Updates | How to automate your whole computer with AI
Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In today’s special Halloween edition, we’re diving into some of the most intriguing developments in AI and tech – and how they’re reshaping the workplace.This episode covers the release of Claude’s new AI automation, enabling users to control their computers with simple prompts. We also discuss the launch of Claude Artifacts, a tool that breaks down and organises your workflow. As always, we round things off...
2024-11-04
37 min
Evolving HubSpot
HubSpot AI Agents | What do they mean for your business?
Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid, with special guest Amy Dwyer, Huble’s Chief Strategy Officer.In this episode, we’re reflecting on the latest product updates following INBOUND 2024, diving into the themes of HubSpot’s “Easy, Fast, Unified” approach, and how it’s shaping the future of the platform. Amy shares her insights on how these updates are driving change for customers, as well as her own experiences balancing Oktoberfest and INBOUND!
2024-10-24
44 min
Evolving HubSpot
Daryn Smith on why you need to embrace tech debt
Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith.In this episode, we discuss HubSpot’s recent recognition in Gartner’s Magic Quadrant for B2B marketing automation and AI innovations transforming the business landscape. Join us as we explore the latest trends, opportunities, and challenges in marketing automation and AI.Here’s what you can expect:1. HubSpot’s Leadership in the Gartner Magic Quadrant:
2024-10-09
11 min
Evolving HubSpot
Inbound 2024: AI Innovations + Easy, Fast and Unified
Welcome to another episode of The Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.In this episode, we’re fresh off INBOUND 2024, and we’re sharing our reflections on the event, including HubSpot’s latest product updates and the unveiling of the "Easy, Fast, Unified" narrative that’s setting the tone for the platform's future.We also discuss our personal experiences at INBOUND, from networking with old and new faces to the challenges of navigating the packed schedule. Plus, we touch on some of...
2024-10-03
42 min
Evolving HubSpot
AI Transformation in Business: Insights from INBOUND 2024 with Daryn Smith & AWS’ Susanne Seitinger
Join Daryn Smith, CEO of Huble, on this episode of the Evolving HubSpot Podcast as he sits down with Susanne Seitinger, Director of AI and Machine Learning Product Marketing at Amazon Web Services, live from INBOUND 2024 in Boston. In this insightful episode, they explore the rapid evolution of AI, discussing AI assistants, co-pilots, and the transformation of business and marketing landscapes.Susanne shares her expertise on the game-changing applications of AI, including AWS innovations like Amazon Bedrock and SageMaker, and how these tools empower c...
2024-09-20
17 min
Evolving HubSpot
Daryn Smith on the biggest updates announced at INBOUND24
Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith, recorded live at HubSpot’s INBOUND 2024 event in Boston. Join us as we explore the most exciting announcements from day one of the event and dive into how these innovations will impact businesses moving forward. Here’s what you can expect:1. Breeze AI and AI Agents: Redefining HubSpot's FutureHubSpot’s newly launched Breeze AI is setting the stag...
2024-09-19
13 min
Evolving HubSpot
These Are The Top HubSpot Product Updates From INBOUND 2024
Welcome to the Evolving HubSpot podcast, hosted this week by Verity Dearsley, the Chief Customer Officer at Huble. This week, we are coming to you from Inbound 2024 in Boston where we have just heard the latest HubSpot product updates live from HubSpot’s Co-Founder, Dharmesh, as well as their CEO, Yamini, and the EVP of Product, Andy. Joining her today is our CEO, Daryn Smith, our Chief Strategy Officer, Amy Dwyer, our Chief Creative Officer, Anthony O’Connor, and our Chief Technology Officer, Rowan Reid.
2024-09-19
40 min
Evolving HubSpot
The major themes we expect from INBOUND 2024
Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.In this episode, we dive deep into the upcoming INBOUND 2024 event, sharing our thoughts and predictions on the major themes we expect, including HubSpot’s focus on AI innovation and community engagement.We also cover the latest HubSpot product updates that will impact users leading up to INBOUND, including key features like export approvals, enhancements to legal basis tracking, and a new account insights page.
2024-09-11
35 min
Evolving HubSpot
AI-driven innovations in HubSpot’s Sales Hub and INBOUND24 expectations
Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.In this episode, we delve into the latest AI-driven innovations within HubSpot’s Sales Hub as we gear up for the upcoming INBOUND 2024 event. Joining us is Rowley Cubbit, Sales Director at Huble, who shares his insights on how these new tools are transforming the sales process.We also explore key updates, including advancements in lead scoring, dynamic sequences, and the introduction of AI-powered meeting summaries - all designed to enhance sales eff...
2024-09-02
45 min
Evolving HubSpot
Daryn Smith on The Future of AI in Sales and the Risks and Rewards of AI Adoption
Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith. In this episode, we dive deep into the future of AI in sales and marketing, along with some fascinating reflections on Daryn's career. Here's what you can expect:1. AI in Sales: 2026 and BeyondWe kick things off with a look into the future. Daryn shares his predictions on how AI will transform global sales strategies, where, post-2026, AI will take over many of the tasks that currently fall on salespeople, allowing them to shift their focus entirely...
2024-08-27
12 min
Evolving HubSpot
More INBOUND 2024 Predictions and Key HubSpot Feature Releases
Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.In this episode, we dive into the latest HubSpot product updates, prepare for the upcoming INBOUND 2024 event, and discuss our involvement in the Close the Gap charity campaign. We also explore key feature releases, including exciting improvements to mobile optimisation, workflow health tracking, and new functionality in HubSpot’s mobile apps.Here’s what we’ll be covering:INBOUND 2024 Predictions: Anticipate what’s coming from HubSpot at this year...
2024-08-26
33 min
Evolving HubSpot
Daryn Smith on the AI-First Era, AI in Search Technology & Staying at the Forefront of AI Innovation
Welcome to the third episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore the transformative potential of the AI-first era. Here’s what you can expect:1. The AI-First EraWe kick off by discussing the journey from desktop and laptop-focused digital experiences to the mobile-first design era. Daryn explains how the advent of the iPhone in 2007 revolutionised user experiences, leading to the current AI-first era where natural language and voice interactions are key.He then dives into the increasing importance of natural language processing (NLP) and voice in...
2024-08-08
15 min
Evolving HubSpot
INBOUND24 Predictions and The Impact of HubSpot’s Clearbit Acquisition
Welcome to another episode of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid.In this episode, we dive into the latest updates and predictions for HubSpot, including insights on the upcoming Inbound 2024 conference. We also discuss the evolution of AI tools within HubSpot, the impact of the Clearbit acquisition, and a roundup of smaller yet impactful updates.In this episode, we focus on:Inbound 2024 Predictions: What to expect from HubSpot at this year’s Inbound conference, including potential AI advancements and updates to Commerce Hu...
2024-08-01
34 min
Evolving HubSpot
Daryn Smith on Google's Failed Acquisition of HubSpot, the Implications for HubSpot & the Current CRM Market Situation
Welcome to the second episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore some critical developments and innovations in the world of HubSpot. Here’s what you can expect:1. Google’s Non-Acquisition of HubSpot:We kick off by discussing the recent news that Google will not be acquiring HubSpot. Daryn shares his disappointment over the acquisition falling through and reflects on the potential benefits that Google’s entry into the CRM ecosystem could have brought, particu...
2024-07-24
18 min
Evolving HubSpot
HubSpot HIPAA Compliance and Future Innovations
Welcome to Season 2 of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid.In this episode, we dive into HubSpot achieving HIPAA compliance, we cover HubSpot’s launch of Content Hub and what the means for Marketing Hub or CMS Hub users, and we also touch on the latest AI tools HubSpot has built into the product. Lastly - we review some small but mighty updates that may have gone under the radar this month. In this episode, we focus on:HIPA...
2024-07-18
42 min
Evolving HubSpot
Daryn Smith on Google's Potential Acquisition of HubSpot, Inbound24 Insights & HIPAA Compliance
Welcome to the first episode of the Daryn Smith podcast! In this episode, we dive into some exciting and pressing topics in the world of HubSpot. Here’s what you can expect:1. Google acquiring HubSpot:We kick off by discussing the rumours about Google potentially acquiring HubSpot. Daryn shares his positive outlook on the acquisition and its potential to transform the landscape of marketing and sales technology.Daryn compares Google and Microsoft's ecosystem, highlighting the advantages of a unified platform and the potential benefits of HubSpot jo...
2024-06-25
23 min
Digital Surfing
Beyond the open rate: email marketing mastery with Sue Cho
This week’s guest is Sue Cho, the Director of CRM at Outside Inc, the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.Guided by her mantra “Think creatively, proceed analytically”, Sue has been doing retention, email and engagement marketing for 14 years, focusing on e-commerce and subscription services.People say Sue went from EDM to CRM, as she was an electronic dance music singer in the early 2000s....
2024-04-04
30 min
RevSpot
A Worldwide Solutions Partner -> Daryn Smith w/ Huble
Tanner interviews Daryn, the visionary CEO of Hubble Digital, a leading force in the RevOps and HubSpot community. Daryn shares the evolution of Hubble, a company born from the merger of two like-minded agencies in 2020, emphasizing its unique position in the market due to its dual expertise in technical integrations and creative marketing, as well as its global footprint offering 24-hour support across multiple time zones. He discusses the importance of specializing in RevOps to provide a comprehensive and strategic approach to CRM, leveraging the full potential of HubSpot to innovate and improve customer experiences. Daryn also delves into...
2024-03-03
29 min
Evolving HubSpot
The changing dynamics of CRM governance and ownership with Samuel Banks
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we covered important aspects of CRM governance and the evolving role of HubSpot within organisations with our guest Sam, HubSpot Solutions Architect at Huble Digital.In this episode, we focus on:CRM ownership: We discuss how ownership and responsibility have become distributed among various departments and roles as HubSpot has grown.CRM governance and change management: With HubSpot's increased complexity, effective CRM governance and change management have become crucial, necessitating clear ownership, decision-making processes, and accountability for data management.Collaboration and customisation: We...
2024-02-20
31 min
Evolving HubSpot
HubSpot’s new pricing: What you need to know
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we delve into the recent pricing changes announced by HubSpot at the end of January 2024. Joining us are three guests from Huble Digital: Daryn Smith, CEO; Jessica Packer, Chief Customer Officer & Managing Director, North America; and MC, VP of Sales, USA.In this episode, we explore:HubSpot's pricing history and the implications of the recent changes on customers and the market.The introduction of the core seat concept and its impact on users across different HubSpot hubs, including Marketing, Sales, and Service.The...
2024-02-08
17 min
Digital Surfing
The future of web design: Why you need to consider website accessibility from the start with Malcolm King, Marc Viljoen, and Craig Johnston
This week’s guests are Malcolm King, the Head of Creative, Marc Viljoen, the Head of Development, and Craig Johnston, the EMEA Team Lead, here at Huble.Marc has previously worked at Imagemakers Corporate Wear, focusing on digital solutions for B2B and B2C customers, using technologies like Vue.js, Laravel, and Node.js. At Quint Group, he served as the Head of Technology for InQbate, focusing on consumer finance technology. Marc's expertise lies in creating efficient, customer-centric digital ...
2024-01-11
25 min
Digital Surfing
Season Finale: 2023 Digital Surfing Highlights
In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!This includes the episode with Irina Chuchkina, CMO of Thunes, where she discussed the concept of "Steal Like an Artist" and how it applies in the marketing world. She reminded us that originality often comes from undetected inspiration and to surround ourselves with excellence to elevate our standards.Another was the thought-provoking episode with Peter Stojanovic, the editor...
2023-12-21
10 min
Evolving HubSpot
HubSpot predictions for 2024: what's coming next?
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick.In this episode, we recap HubSpot's journey in 2023 and discuss the predictions for 2024 with our guests Maria, Consulting Team Lead (EMEA), Karl, Sales Consultant DACH and Daryn, CEO of Huble Digital.In this episode, we discuss:The impact of AI on marketing strategies and the emergence of new features in content creation, social media and more.How Sales Hub has undergone a significant re launch, with a focus on the new leads tool and improved customisation for sales teams.Insights into HubSpot's strategic moves...
2023-12-13
31 min
Digital Surfing
Gideon Thomas: Navigating modern marketing, demand generation, and customer experience
This week’s guest is Gideon Thomas, the Chief Marketing and Sales Officer at DealHub.io, a market-leading revenue platform, that offers an integrated suite of services including CPQ, CLM, DealRoom, subscription management, and billing solutions.In his role at DealHub, he orchestrates the company's go-to-market strategy, utilising his extensive expertise in marketing and sales to drive growth and innovation. Aside from his executive responsibilities, Gideon is an active contributing membe...
2023-11-30
35 min
Evolving HubSpot
A gradual HubSpot rollout: Inside ISB Global with Matt Farnworth
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, join us as we explore how to gradually introduce HubSpot into your day-to-day operations with our guest, Matt Farnworth, the Global Marketing Manager at ISB Global.Find out what Matt thinks about how HubSpot can streamline operations, how ISB Global has found marketing success through thought leadership, and how AI can help enhance one’s productivity.In this episode, you'll discover:The initial period of adopting HubSpot at IS...
2023-11-29
34 min
Evolving HubSpot
HubSpot and CRM customisation: a deep dive with Rowan Reid
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, join us as we explore the intricate realm of CRM customization with our guest, Rowan Reid, Head of Chief Information & Technology Officer at Huble Digital.Find out what Rowan thinks about the history of CRM, the need for customisation based on unique business processes, and the balance between out-of-the-box functionality and the ability to customise.In this episode, you'll learn:How to keep the delicate balance between standard functionality and the compelling need for customisation that is critical to broad...
2023-11-22
35 min
Evolving HubSpot
HubSpot's SEO potential: looking beyond perceptions with Jim Beckham
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we explore the relationship between HubSpot and SEO with our guest, Jim Beckham, SEO Director at Huble Digital.Find out what Jim thinks about the initial negative perceptions surrounding HubSpot’s SEO capabilities, particularly in comparison to platforms like WordPress, and how these concerns stem from SEO considerations such as code efficiency and page loading speed. In this episode, you'll learn:The SEO perspective on HubSpot, addressing negative perceptions and emphasising its user-friendly approach.The wider benefits of...
2023-11-15
35 min
Evolving HubSpot
HubSpot's Clearbit Acquisition: What this means for HubSpot users
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. Today, we're diving deep into a recent game-changing development in the world of marketing and CRM: HubSpot's acquisition of Clearbit. This strategic move has the potential to reshape how businesses interact with their customers and prospects.Joining us in this discussion is Daryn Smith, the CEO of Huble. Together, we'll explore what this acquisition means for HubSpot users and how it fits into the broader landscape of data enrichment, buyer intent, and marketing strategies.In this episode, you’ll learn:The implications of HubSpot's Cl...
2023-11-08
21 min
Dinis Guarda YouTube Podcast Series - Powered by citiesabc.com and businessabc.net
Daryn Smith, CEO of Huble, A CRM and Creative Marketing Consultancy
Daryn Smith is the CEO of Huble, a CRM and creative marketing consultancy that supports large and mid-market enterprises with the expertise to implement and augment HubSpot, as well as develop and execute creative marketing, sales strategy and websites. Daryn Smith Interview Questions00:00 – 03:13 Intro03:14 – 08:03 Daryn’s background: Motivations and inspirations08:04 – 13:13 From software development to entrepreneurial trajectory13:14 – 18:38 How do we empower businesses with technology? 18:39 – 23:33 Facilitating digital transformation of businesses23:34 – 28:17 Huble: Working and case studies28:18 – 33:39 Working in the age of AI and digital tools33:40 – 35:49 The use of AI: FOMO from business leaders
2023-11-07
50 min
Digital Surfing
Julia Pilkes & Crevan O’Malley: How HubSpot leaders align marketing and sales
This week’s guests are Julia Pilkes, HubSpot’s Senior Director of Marketing for EMEA, and Crevan O'Malley, the Director of Corporate Sales at HubSpot.Julia is a seasoned marketing professional based in Amsterdam, Netherlands, where she lives with her two children and her fiancé. With a rich career spanning various roles in marketing, Julia has honed her skills in both corporate and startup environments. She embarked on a new journey at HubSpot three months ago, with the primary responsibility...
2023-11-01
43 min
Digital Surfing
Amy Dwyer & Anthony O’Connor: How to set yourself up for marketing success in 2024
This week’s guests are Amy Dwyer, Huble’s Chief Strategy Officer, and Anthony O’Connor, the Chief Creative Officer here at Huble.Amy was the founder and managing director of a digital marketing agency for over 10 years before it was acquired by Huble in 2022. With more than 20 years experience in international marketing and CRM, Amy is passionate about combining innovative technologies with clever minds and creative ideas to truly make for a more efficient, fun and successful work environment...
2023-10-31
34 min
Evolving HubSpot
IDC's verdict: 505% three-year ROI with HubSpot Marketing Hub
Welcome to the 'Evolving HubSpot Podcast', hosted by Matthew Creswick.In this episode, Matt is joined by Amy Dwyer, Chief Strategy Officer, and Jessica Gamble, VP of Consulting Services at Huble Digital.They’ll explore the business value of HubSpot Marketing Hub, diving into key insights from the recent IDC whitepaper, shedding light on the remarkable returns and efficiency gains achieved by companies leveraging HubSpot Marketing Hub.In this episode, you'll learn:How HubSpot is revolutionising marketing by offering an intuitive design that allows teams to quickly adopt the to...
2023-10-18
33 min
Evolving HubSpot
Maria Christoforidou: Why AI is not a game-changer for digital marketing - yet
Welcome to the 'Evolving HubSpot Podcast', hosted by Matthew Creswick. In this episode, Matt is joined by Maria Christoforidou.Maria is the Team Lead of EMEA at Huble Digital and shares her valuable insights into the world of AI in marketing, spanning content creation, data analytics and automation. Matt and Maria also delve into the reasons why AI has not yet revolutionised the marketing industry and explore the necessary steps and changes required for it to become a game changer.In this episode, you'll learn:The evolving role of AI in marketing and...
2023-10-11
25 min
Digital Surfing
Ryan Spalding: Lessons from 20 years in marketing
This week’s guest is Ryan Spalding, the Director of Marketing at Garage Living, a home services company that focuses on garage renovations.With over 20 years in marketing, Ryan has experienced the shift in consumer behaviour first-hand. He is navigating change through the pandemic, economic headwinds, and the introduction of AI to marketing.Ryan is a massive sports fan and has been on every continent except Australia and Antarctica.In this episode, Daryn and Ryan chat about the similarities a...
2023-10-10
29 min
Evolving HubSpot
Jeffrey DeAnna: How to unlock HubSpot's CRM customisation potential
Welcome to the "Evolving HubSpot Podcast'' hosted by Matthew Creswick. In this episode, Matt is joined by Jeffrey DeAnna, the head of North America Solutions Architect team at Huble Digital.Jeffrey brings his extensive experience in CRM development and customisation to the table as he discusses the transformative potential of React in HubSpot's ecosystem.In this episode, you'll discover:How React, a JavaScript library, revolutionises HubSpot's UI customisation.The impact of React on security enhancements within HubSpot.Real-world examples of how React can streamline processes, improve user adoption, and integrate seamlessly with other platforms...
2023-10-04
32 min
Digital Surfing
Romka Walkowiak: The potential of & considerations for expanding into APAC
This week’s guest is Romka Walkowiak, the Sales Director for South-East Asia at HubSpot, the easy-to-use CRM to scale your business.Romka has been in the sales industry for almost 15 years, with 10 of those spent in leadership positions. She started her career in a BPO organisation before she moved to the vendor side, joining Red Hat. She then moved on to LinkedIn, before joining HubSpot to lead their South East Asia region. Romka is a citizen of the world. Born and raised in Poland, she...
2023-09-21
25 min
Evolving HubSpot
New HubSpot product updates, September 2023
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this week's episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs.Our guest this week, Daryn Smith, CEO at Huble, offers an insider perspective on the evolving landscape of CRM and marketing automation. He recaps exciting updates from INBOUND23 and deep dives into how this changes the industry.In this episode, you'll discover:Insights from Daryn on HubSpot's new product updates and what to anticipate in...
2023-09-20
29 min
Evolving HubSpot
Laura Susnea: Unravelling the impact of customer journey reports
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this week's episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs.Our guest this week, Laura Susnea, Senior CX Consultant at Huble, provides an insider look into the rapidly changing landscape of CRM and marketing automation.In this episode, you'll learn:How the introduction of customer journey reports by HubSpot allows for precise mapping of customer journeys and bridging the gap between marketing and sales.The significance of...
2023-09-13
30 min
Digital Surfing
Chris Hemingway: The impact of remote work on CRM
This week’s guest is Chris Hemingway, the Vice President of Sales & Business Development for Europe at Atlas HXM, which guides companies on their growth journeys with software and solutions that enable streamlined global talent management and retention. A seasoned IT industry professional with over 30 years of experience, Chris drives business growth in Europe, applying his leadership and visionary approach to develop sales strategies across diverse industries and tech start-ups/scal...
2023-09-07
28 min
Evolving HubSpot
Rowley Cubitt: A sales perspective on HubSpot’s evolution
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this captivating episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs. Our guest this week, Rowley Cubitt, Sales Director from EMEA at Huble, provides an insider look into the rapidly changing landscape of CRM and marketing automation.In this episode, you'll learn:How Rowley’s sales career started with a deal at Manchester City Football Clu...
2023-08-30
35 min
Evolving HubSpot
Daryn Smith: How has HubSpot evolved?
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. This inaugural episode features an in-depth conversation with Daryn Smith, the CEO of Huble Digital. As an exploration into the world of HubSpot, this podcast delves into the evolution of both HubSpot as a platform and how businesses utilise it over time.In this episode, Daryn shares his journey from a computer science background to becoming CEO of Huble Digital, a company focused on aiding businesses in their HubSpot-based front office evolution. He also c...
2023-08-22
35 min
Digital Surfing
Ralf Paschen: The importance of high-quality leads
This week's guest is Ralf Paschen, the CMO at xtype.io, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow.Ralf's professional journey started in a data centre and has taken him through various roles, including sales, product marketing, and his current position as CMO. This diverse background has given him a comprehensive understanding of the value of a ...
2023-08-02
35 min
Digital Surfing
Alex Gyllstrom: Setting your website project up for success
This week's guest is Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes.Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the company's marketing arm and ensuring that its expertise and services are communicated effectively to potential clients through various mediums such as T...
2023-07-06
31 min
Digital Surfing
Jess Gamble: The state of marketing trends
This week's guest does 10,000 steps every day and has recently completed her second half-marathon. A UCT graduate, Jess started on the Chartered Accountant route before finding marketing, changing her majors without telling her parents, and not looking back. She got her start in marketing with Instant Grass, a consumer insight & research agency and as an intern for Gigham, an online events site founded by Roach Roth and George Gally.Along the way, Jess has co-founded and written...
2023-06-08
28 min
Digital Surfing
Peter Stojanovic: Navigating the challenges of AI
This week's guest is Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events.A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the future of work, and business leadership.Peter has interviewed the likes of Jimmy Wales, founder of Wikipedia, and Nicola Mendelsohn, VP EMEA for Faceboo...
2023-05-17
33 min
Digital Surfing
Irina Chuchkina: How to steal like an artist
This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia. A globe trotter, Irina is currently living in the UK, her 6th country. While living in...
2023-04-27
25 min
Digital Surfing
Kostas Giannoukaris: The SEM landscape in 2023
This week's guest is Kostas Giannoukaris, Huble’s Vice President of Search Consultancy.Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of Southampton.After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company throug...
2023-04-06
22 min
Digital Surfing
Tyler Vaughn: Change management of non-tech savvy users
This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland.With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration. This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a trainin...
2023-03-16
33 min
Digital Surfing
Rowan Reid: Adapting to technological innovation
This week's guest is Rowan Reid, the Chief Information & Technology Officer here at Huble. With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today. This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to IS...
2023-02-23
28 min
Digital Surfing
Annabelle Taylor: The importance of personalisation in lead nurturing
Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees.In this episode, we focus on the similarities in marketing the recruitment...
2023-01-26
22 min
Digital Surfing
Nikki Piper: Innovation and adapting to change in digital
Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather than...
2023-01-12
24 min
Digital Surfing
Season Finale: 2022 Digital Surfing Highlights
In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith
2022-12-22
02 min
Digital Surfing
Amsal Alihodzic: Approach the world as an explorer
Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011. In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user.It’s Amsal Alihodzic!Follow Daryn on LinkedIn: ...
2022-12-08
23 min
Digital Surfing
Malcolm King: All great creative work makes you a little scared
Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble. In this episode, we discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative ...
2022-10-20
28 min
Digital Surfing
Rebecca Geier: Saying no in order to grow
Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”. In this episode, we discuss the connection between psychology and marketing...
2022-09-29
29 min
Digital Surfing
Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda
Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability & communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different disciplines: Marketing, internal communication, and sustainability. In this episode, we discuss the role of the tech sector and CRM in dri...
2022-09-08
22 min
Digital Surfing
David Hooker: Creating content that truly adds value
Our guest this week is David Hooker, who is the Brand Lead at Printify. David is an experienced Creative Director and Brand Manager. He has built teams at Prezi, Travelperk, Gett, and more. David is also a seasoned speaker and has a published TED-X talk on the importance of visual literacy, something which he is passionate about.In this episode, we discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great present...
2022-08-17
26 min
Digital Surfing
Maya Moufarek: The importance of investing in branding
Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth.In this episode, we discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing strat...
2022-07-20
32 min
Digital Surfing
Whizz-Kidz & Recite Me: Pioneers for accessibility for all
This week we’re doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital. Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer. Recite Me was founded by Ross Linnett, an entrepreneur, who like a number of entrepreneurs, i...
2022-05-18
00 min
Digital Surfing
MJ Khan: Growing the largest LinkedIn presence in Southern Africa
This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company.MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Mather and TBWA Hunt Lascaris. In this episode we dive into how he built the Sasol digital mar...
2022-03-23
32 min
Digital Surfing
Joe McGoldrick: Digital Marketing - It’s more than just a slice of the Marketing Pie
In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry.Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both the physical environment and the digital environment, this is the episode you don’t want to miss!&nb...
2022-03-10
22 min
Digital Surfing
Jared Carneson: Web3 and its impact on the digital world
In this week’s episode Daryn is joined by Jared Carneson, who is the SVP & Senior Partner - Practice Lead: Media and Platforms at FleishmanHillard which is a leading public relations and marketing agency. Jared started as the head of the social media team in Johannesburg, South Africa, and has since been the Social and Innovation lead in both the Arab Emirates and San Francisco. Now based in San Francisco, his ‘intelligence engine’, which visualizes data as well as real-time social a...
2022-02-23
24 min
Digital Surfing
Mark McCarthy: Going Beyond
This week Daryn is joined by Mark McCarthy, Director of Operational Customer Experience at Katapult, a leading omnichannel point-of-sale payment platform, providing alternative purchase solutions for retailers and consumers.With over 10 years of marketing experience, Mark shared his insights into rebranding and what it means to go beyond just changing logos, as well as his experience moving his support and service team onto HubSpot. It’s Mark McCarthy!Follow Daryn on LinkedIn: https://ww...
2022-01-26
38 min
Digital Surfing
Jeremiah Runser: Brand alignment - The importance of aligning your brand with your customers’ needs
Our guest this week is Jeremiah Runser, the Marketing Manager at GCPay, a powerfully simple software that fully automates the payment application process between general contractors and subcontractors.Jeremiah has 10+ years of experience in marketing, lead generation, and brand building.In this episode, we discuss growth hacking, understanding the consumer, using SMS to reach consumers, and the pivotal role a website plays in a marketing journey.This is Jeremiah Runser!Follow Daryn on LinkedI...
2022-01-12
19 min
Digital Surfing
Season Finale: 2021 Digital Surfing Highlights
In this last episode of Digital Surfing 2021 season 1, Daryn Smith shares some key highlights from the past year!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith
2021-12-15
02 min
Digital Surfing
George Yaryura: The influence of technology on consumer behaviour
Our guest this week is George Yaryura, who is the Chief Marketing Officer at Planet Smart City which is a leading proptech scale-up with global operations across the US, Latin America, Europe and India.George has over 20 years of experience in helping create market-leading Innovations, whilst driving Digital Transformation across global businesses.He shares his experience in telecommunications, the payments industry, development, and what the future holds for the technology industry. Thi...
2021-12-08
33 min
Digital Surfing
Kyle Tate: Developing a sales coaching culture and mindset
Our guest in this special edition of Digital Surfing is Kyle Tate, who is the Sales Development Program Manager at DocuSign, a global e-signature company that helps organisations connect and automate how they prepare, sign, act on and manage agreements.Kyle has over 6 years of experience spanning global corporate management, sales strategy and marketing, predominantly centred around technology. In this episode, we discuss sales development, tips to improve your XDR team and how to effec...
2021-11-24
40 min
Digital Surfing
Christopher Mills: The importance of partnerships and using them to grow user adoption
Our guest this week is Christoper Mills who is the Co-Founder of a start-up called Papervideo which is a social enterprise that creates and distributes educational resources that enable teachers to connect with their students and beyond, in a streamlined online learning environment.Chris is passionate about optimising knowledge distribution and understanding consciousness.In this episode, Chris shares his experience on how important it is to use user-generated content to increase user adoptio...
2021-11-04
27 min
Digital Surfing
Patrick Burns: Your learning tactics need to keep up with your innovation strategy
Our guest this week is Patrick Burns who is the Sales Director at EdCast which is a software company that provides a unified platform designed to operate end-to-end employee learning experience journeys spanning skilling and career mobility.Patrick is very passionate about sales, and he has successfully led sales teams by employing a coaching style to ensure each team member knows where to push and develop to move their career forward.In this episode, we discuss the importance of getting your...
2021-10-13
34 min
Digital Surfing
Vishesh Singhal & Siddharth Garg: Building applications on top of CRM's — Taking an integration first approach
Our guests this week are Vishesh Singhal and Siddharth Garg, Co-Founders at CloudFiles — a software company that specialises in secure file sharing and tracking for businesses. Both of them have a background in software development and share a passion for solving global challenges through technology.In this episode, we discuss the impact of building applications on top of CRMs by taking an integration first approach, and how this affects user adoption of business applications.It’s Vishes...
2021-10-06
37 min
Digital Surfing
Phoebe Scott: Evolving an enterprise with CRM by taking a startup approach
Our guest this week is Phoebe Scott who is the Global Director, CRM at Avison Young, a global real estate company. Her speciality is in developing brand strategy, growth strategy, and technology strategy that leads to sales and revenue growth domestically and internationally. Phoebe is also a reformed attorney, aspiring psychologist, and three-time entrepreneur and passionate about and involved with animal rescue.In this episode, we discuss:How Phoebe is transforming the traditional spac...
2021-09-22
23 min
Digital Surfing
Graham Deneys: The VS episode - long vs short-termism, strategy vs tactics, top vs bottom of the funnel
Our guest this week is Graham Deneys who is the Group Strategy Director at Carat, the world’s first media agency. With a background in publishing and over 10 years in marketing, Graham has a tonne of client-side and agency experience and he is responsible for the development and implementation of integrated and innovative media solutions. He has worked for key companies such as GQ Magazine and Future plc. He has also been a judge at the 2020 Loerie awards (Media Innovation category)...
2021-09-15
37 min
Digital Surfing
Wendy McEwan: Using customer experience to build a brand
Our guest this week is Wendy McEwan, who is a strategic leader in business transformation through optimising the customer and employee experience. Her career in digital spans over 20 years in digital media, customer technology and marketing technologyIn this episode, we discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are giving marketers and how the death of the cookie needs to be considered in your future strategie...
2021-09-01
37 min
Digital Surfing
Keith Waitt: Digitalising and commercialising traditional service offerings
Our guest this week is Keith Waitt, Senior Head of Sales and Distribution at CFA Institute, a leading body globally for financial accreditation. Born in Edinburgh, raised in Nigeria, and educated in Wharton, USA, Keith has lived all over the globe and has a wealth of experience to pass down.Keith is currently heading up the digitalisation of CFA Institute from pen and paper to digital tech stacks and processes, pushing the organisation to be more forward thinking.In this episode, we disc...
2021-08-11
19 min
Digital Surfing
Hadar Sabag: Storytelling and the importance of having a narrative in your marketing
Our guest this week is Hadar Sabag, Senior Product Marketing Manager at monday.comHadar is based in Tel Aviv, Israel, and is a Marketing, Employer Branding, Media and Communications expert and Community Builder who believes that good stories have the power to move everything forward. In fact, Hadar had her first published column in a national magazine aged just twelve years old. In this episode, we discuss the importance of having a narrative in your marketing, how B2B marketing needs to foll...
2021-07-28
40 min
Digital Surfing
Leah Pincsak: Design strategy and how to approach creative within your company
Our guest this week is Leah Pincsak, Senior Creative Director at Atlassian, a global software company renowned for its project management and collaboration tools. Leah has 15+ years experience in creative and design strategy, helping brands to articulate and scale brand voice through digital and analog experiences.In this week’s episode we discuss Atlassian’s approach to creative, how she took the team from 6 people to over 45, and how Atlassian uses their own products in the creative pr...
2021-07-14
27 min
Digital Surfing
Joe Legate: How to look beyond CRM as just a piece of technology and use it to drive results
Our guest this week is Joe Legate, Head of Growth and Engagement at Mobilise. Mobilise is on a mission to drastically improve the support that the UK’s army of unpaid carers receives.Joe has worked in CRM and marketing for over 15 years and shares amazing insights from his experience such as what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.....
2021-06-30
42 min
Digital Surfing
Alice O' Ferrall: Social media tactics and how to work with agencies in a sustainable way
Our guest this week is Alice O’Ferrall, Global Head of Digital Communications at LafargeHolcim, a world leader in sustainable and innovative building solutions, based in Switzerland. Alice has over 20 years of marketing experience, with posts at Ogilvy and WWF. Until recently, she worked as Global Head of Digital at WWF, leading digital projects across their 90 operating countries. In this podcast we talk about social media strategies across both B2C and B2B and how to work wi...
2021-06-16
40 min
Digital Surfing
Lucien O'Donoghue: Navigating start-ups and breaking into the App Marketplace
My guest this week is Lucien O’Donoghue, CEO and Founder of fitness app, Projeckt, and now Squaddy. Lucien worked in corporate finance until 2017, before deciding to leave a good pay and clear career trajectory to throw himself into the world of digital.In this episode we talk about start-ups, building a business around passion, and learnings of when to mothball a business plan...It's Lucien O'Donoghue! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith
2021-06-02
34 min
Digital Surfing
Mark Ackers & Richard Smith: Using technology and coaching to boost sales
Our guests this week are Mark Ackers, Sales Director, and Richard Smith, Co-Founder & VP, Sales, at Refract.Refract is a call intelligence tool which helps Sales Managers and Salespeople analyse calls and demos to sell smarter.In this episode we focus on the science of sales and why coaching and training is so important to sales success. We also dive into different tech stacks and how technology is curating a new wave of sales coaching. It's Mark Ackers and Richard Smith! Helpfu...
2021-05-19
44 min
Digital Surfing
Charles McKay: Why vector alignment is key for digital transformation
Our guest this week is Charles McKay, CEO and Founder of Synx, Australia. Charles worked as a technical consultant for over 10 years before setting up Synx seven years ago. His Inbound Growth Agency aims to make digital marketing simple consulting clients across B2B software, property and technology.In this episode we focus on vector alignment and how this plays an important role in digital success...It's Charles McKay! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith
2021-05-05
36 min
Digital Surfing
Ben Johnson: The role trust plays in digital success
Our guest this week is award winning Australian strategist and marketer, Ben Johnson.Ben has worked at Dicker Data, an Australian IT distributor, for nearly fourteen years and is responsible for Dicker Data’s go-to-market strategies, vendor acquisition, partner enablement programs and delivering executional excellence with vendor marketing development funds.He is a technologist at heart - teaching himself to code at a very young age - and in today's episode we talk about trust and the role th...
2021-04-21
38 min
Digital Surfing
Declan Hollywood: Using digital to improve customer experience
Our guest this week is Declan Hollywood, Chief Growth Officer at 10X Investments. Declan has over 14 years digital experience and has worked at some of the biggest technology players, including Deloitte, Google and Takealot. His skill set lies at the intersection of technology, brand communications, and business development In this podcast we talk about leadership, getting your company values baked into your digital projects and how you can get closer to you customer. It’s...
2021-04-07
47 min
Digital Surfing
Kareem Mostafa: How bundling services with digital product is important
Our guest this week is the Co-Founder and CEO of Tribetactics, Kareem Mostafa. Kareem created a subscription service that helps businesses build video series and repurpose their content into social. Recently, he also launched an AI digital product to support their business model, moving Tribetactics into the digital product space.He is the author of five star book 'Original Series' that teaches readers how to create binge-worthy content that drives revenue. And, since changing his mindse...
2021-03-24
41 min
Digital Surfing
Olivia Kirwan: How a structured sales programme leads to digital success
Our guest this week is Olivia Kirwan, Strategic Channel Account Manager at HubSpot, and HubSpot’s 2020 top sales rep in EMEA. Olivia is based in Dublin, Ireland, and has worked at HubSpot for over seven years, each year recognised for smashing sales targets - winning her a ticket to travel the world.She lives by the motto: “Fail to prepare, prepare to fail” - encompassing her journey from an underperforming “sales plan” in her first six months at HubSpot to becoming their top sales rep, ...
2021-03-10
46 min
Digital Surfing
Scott Gray: Why adding a strategist to a digital project increases the chance of success
Our guest this week is Scott Gray, Experience Director at health club chain, Virgin Active South Africa.Scott has worked in digital business for around 20 years - from BMW South Africa, where he helped launch them into social media in 2009, to co-founding his side hustle CancerDojo which aims to help and empower those with Cancer.He is a digital transformation specialist with a wealth of experience in digital product, design and user experience known for his user-centred design thinking and i...
2021-02-24
43 min
Digital Surfing
Yaniv Siegel: Video marketing and bouncing back from failed start-ups
Our guest this week is video marketing champion, Yaniv Siegel. In March 2020, Yaniv joined one of the fastest growing video marketing softwares, Vidyard, to head up the sales & partnerships efforts of Vidyard's expansion into the EMEA region. Prior to Vidyard, Yaniv was the force behind evangelizing Vidyard inside HubSpot, where he worked as a top performing rep helping companies increase their revenue and growth. He speaks six languages, has lived all over the world, is a ...
2021-02-09
39 min