Shows
Lead Generation HQMastering Lead Quality with Databowl: An Interview with CEO Simon DelaneyJoin host Alex Oliveira in this riveting episode of the Lead Gen HQ podcast as he talks to Simon Delaney, the CEO of Databowl. With over 15 years of experience and a deep-seated expertise in marketing operations, lead generation, direct marketing, and data orchestration, Simon has become a trailblazer in the world of performance marketing.
In this episode, they dive into the heart of lead generation, focusing on the critical elements that can make or break a marketing campaign. Simon shares his unique approach to lead quality, emphasizing the importance of understanding data sources and tracking them properly...
2023-08-3052 min
B2C Lead Generation103 - Demystifying Lead Buying: A Foundational Guide To Buying LeadsIn the podcast we work through the foundations of buying leads and set out everything you need to know to build a strong lead buying process. Whether you are brand new to buying leads and want to hit the ground running or you simply want to revisit your own process and look for improvements, this podcast is for you. #leadgeneration #leadgenerationmarketingtips #leadgenerationmarketing #leadbuying #leadmanagement #leadmanagementsystem #leaddistribution #leaddistributionsystem #leaddistributionsoftware#marketingpodcastGet a demo of Databowl here: https://www.databowl.com
2023-06-2322 minB2C Lead Generation95 - Tactics To Squeeze The Value From Every LeadWe give you tactics and ideas to get the best possible return on your lead spend and set out ways to make incremental improvements to the whole lead buying process.
2023-03-0328 minB2C Lead Generation94 - Believe The Partner HypeIn this special episode we introduce Partner Hype - A new transparent, open and secure place for lead buyers and lead sellers to meet.
2023-02-2429 minB2C Lead Generation93 - 9 Lead Distribution Strategies You Should Be Using In 2023We set out 9 Lead Distribution Strategies you can use to reduce your costs, increase your conversion rates and get more sales.
2023-02-1024 minB2C Lead Generation92 - Why Lead Buyers Need To Think More ProfessionallyFollowing on from his viral chat with Gary Vaynerchuk, CMO, Lead Buyer and Forbes Member Vince Venditti joins us to talk why lead buyers need to act more professionally.
2023-02-0343 minB2C Lead Generation91 - The C Word (Compliance)We’re joined by marketing law expert Janine Paterson who talks us through the legal advice she gives her clients to stop them falling foul of the ICO and ASA.
2023-01-2722 minB2C Lead Generation90 - This One Safeguard Could Prevent Huge FinesLead buyers are in a vulnerable position if they are unclear on how leads are being generated. We talk through safeguards you can put in place to ensure you remove the risk of big fines or damage to your brand.
2023-01-2023 minB2C Lead Generation89 - Is 2023 the year of the Lead Buyer?In the first episode of Season 3 we discuss the idea that lead buying as a role will become more important than ever. We also set out a clear plan lead buyers can follow to level up their performance in 2023.
2023-01-1318 minB2C Lead Generation88 - What Can We Expect In 2023?In the final episode of the year we look back at out our predictions for 2022, assess how accurate we were, and make some predictions for lead gen in 2023.
2022-12-1636 minB2C Lead Generation87 - Go Big, Go Niche or Go HomeWe look at lead gen strategy and the importance of building strong brands in smaller niches as ad costs rise.
2022-12-0931 minB2C Lead Generation86 - Why Are My Leads Bad Quality?In this episode we try and look at why lead buyers may be facing bad quality leads and what they can do to solve that problem.
2022-12-0224 minB2C Lead Generation85 - Lead Buying During A RecessionThis week we look at what will happen to lead buying as we head into recession. We give you some strategies to ensure you come through the downturn with an upturn in your own performance.
2022-11-2522 minB2C Lead Generation84 - Make Your Sales Operations More EffectiveGuest Bill Rice gives some fantastic tips and ideas to make your Sales Operations more effective and get you better results.
2022-11-1856 minB2C Lead Generation83 - What Should You Be Automating?This week we look at automation and unpack everything lead buyers and lead sellers should be automating to free up valuable time for building relationships.
2022-11-1119 minB2C Lead Generation82 - You Need Fewer LeadsWait, what?! Fewer leads? In this podcast we unpack how removing the garage from your lead gen process can actually unlock performance. Get more sales from fewer leads.
2022-11-0431 minB2C Lead Generation81 - Multi-sell | Multi-problems or a better solution?This week we invite Michael Ferree from Lead Generation World to help us answer the question - does multi-sell invite more problems? Or is a better solution to existing problems?
2022-10-2142 minB2C Lead Generation80 - Brands Need To Become Lead GeneratorsIn the second in our two-parter we look at the idea brands need to do their own lead generation. We explain how and why, and also look at what this means for lead generators. Spoiler: it's not bad news!
2022-10-1416 minB2C Lead Generation79 - Lead Generators Need To Become BrandsThe first in a two-parter. We devote a whole podcast to a phrase we’ve repeated throughout the show - Lead Generators Need To Become Brands. We explain why this is the case… and how they do it!
2022-10-0721 minB2C Lead Generation78 - Speed to lead... isn’t the only wayWe look into an absolute truth of lead generation - speed is king. But are there any exceptions? When is being slower actually better? When is there an alternative?
2022-09-1626 minB2C Lead Generation77 - Lead Distribution | What, How, Why?This week we focus on lead distribution. We cover the basics - What is it? How do you optimise it? Why is it so important? We then jump into automating the complicated sh*t.
2022-09-0230 minB2C Lead Generation76 - Lead Gen For Extreme High TicketWe talk to Alfredo Bloy-Dawson to have a look at what it takes to run lead gen on extreme high ticket items... like Spanish mansions.
2022-08-2651 minB2C Lead Generation75 - Deduplication | It Is What It Is... Except When It Isn'tThis week we look at deduplication. We cover the basics, explaining the importance of what it is and how you benefit from it. We then look at the exceptions and nuances you need to consider.
2022-08-1817 minB2C Lead Generation74 - The Dirty Secrets of Ad FraudThis week we speak to Rich Khan from Anura and have a look at the dirty side of the industry. We examine why fraudsters are constantly evolving and why anyone buying leads needs to be agile to catch new threats.
2022-08-1240 minB2C Lead Generation73 - Verification Is a Necessity, Not a LuxuryThis week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...
2022-08-0521 minB2C Lead Generation72 - Lead Generation | Is it a buyer's or a seller's market?We ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position?
2022-07-2218 minB2C Lead Generation71 - The Value of Creating Quality Content For Lead GenIn this episode we speak to Tony Cohn from Everflow to discuss the value of creating quality content for lead gen. We discuss how content can qualify leads, generate leads with more intent, and help you progress from lead gen 1.0.
2022-07-1429 minB2C Lead Generation70 - The First Question You Need To Ask Yourself | Self-service or Managed?In this week's podcast we look at a simple decision that can have a huge impact on performance. When taking out tech to manage your lead buying should you go for self service or choose a managed option?
2022-07-0818 min
B2C Lead Generation69 - How To Use Lead Gen To Unlock GrowthIn this podcast we look at how brands can better use lead gen, offering practical tips and ideas for ways to boost your customer acquisition and unlock growth.
2022-06-2423 minB2C Lead Generation68 - Brands Using Call Centres | How Do They Smash Results?If you're a brand using external call centres how can you level up your results? We provide tactics and tips to transform your results and help you unlock sales!
2022-06-1017 minB2C Lead Generation67 - 10 Ways To Level Up Your Lead BuyingWhen you are buying leads for a company there is a process you can follow to maximise performance. In this latest episode we speak through ten key areas you should focus upon to improve results and transform your lead buying.
2022-05-2745 minB2C Lead Generation66 - Get As Close To The Sale As You Possibly CanWhen it comes to lead generation both buyers and sellers need to be aiming for leads as close to the point of sale as possible. We explain exactly what we mean by this, examine the spectrum of intent, and look at why this only works if Marketing and Sales are de-siloed.
2022-05-2017 minB2C Lead Generation65 - A Deep Dive Into The FCAThis is one for the Financial Services Aficionados in the UK. We speak to Nigel Borwell from Lead Tech to look into the FCA and to examine the good, the bad and the ugly of the Financial Services Industry.
2022-05-1338 minB2C Lead Generation64 - Everyone Has Been Ripped Off In Lead Gen - Tell Us Your Story | Live from Lead Generation World with Ryan BerryWe have another live pod brought to you from Lead Generation World London where we pick a random question out the hat and hit record. In this episode Ryan Berry from Cornerhouse Media answers the question: Everyone Has Been Ripped Off In Lead Gen - Tell Us Your Story
2022-05-0615 minB2C Lead Generation63 - Why Brands Have An Unfair Advantage In Lead GenerationThis week Daniel and Simon take a closer look at the unfair advantage brands have in lead gen. They explain what this means, how brands can capitalise upon it, and why lead generators should see an opportunity.
2022-04-2921 minB2C Lead Generation62 - Leads and Call Centres | How to get them working in harmonyWe speak to Kilian Le Menestre and Leo Hauet from Hipto to look at how you can get your leads and your call centre working in perfect harmony to achieve more sales. We examine everything from secret sauce to the magic dashboard!
2022-04-2221 minB2C Lead Generation61 - How Do I Find Good Quality Lead Suppliers?It's one of the first questions new lead buyers ask, right? Good news... we answer it. We give you tips and actionable ideas to locate and build relationships with good quality lead suppliers.
2022-04-1515 minB2C Lead Generation60 - Live from LGW w/ Bruce CookIn this new strand we'll be posting mini-podcasts we recorded live from Lead Generation World with the biggest names in Lead Gen. First up we have the godfather of lead generation Bruce Cook from LendingTree who answers the question "What is your biggest F*ck up?"
2022-04-0811 minB2C Lead Generation59 - The Role Partner Marketing Can Play In Lead GenWe connect with Zach Measures from Everflow to look at all things partner marketing. What exactly it is and how do you use it in lead gen? What are the opportunities in partner marketing for brands, publishers and lead generators? Why are relationships so important in partner marketing? We get you answers to these questions and a lot more.
2022-04-0138 minB2C Lead Generation58 - Is Lead Gen Really The Wild West?You've probably heard that joke before, right? People comparing lead gen to the Wild West? Chaos, lawlessness? Sure, it's a joke, but where does it come from? Why does that perception exist? Is it fair? We try and answer these questions in this week's pod!
2022-03-2515 minB2C Lead Generation57 - How Effective Can Outbound Be?We connect with Marianne Withers from The Verity Centre to have a look at how effective outbound can be. We discuss everything from the importance of protecting the brand and training agents to building strong relationships with prospects.
2022-03-1855 minB2C Lead Generation56 - Lead Generation Isn't an Industry, It's a Way of LifeIs lead generation an industry or a marketing tactic? Is this even important or is it a case of semantics? Maybe it's a life-affirming obsession (at least according to some on LinkedIn). One thing is for sure... in the world of marketing Lead Generation is unique!
2022-03-1121 minB2C Lead Generation55 - The Power Of The BrandDaniel and Simon talk through the power of the brand, looking at how it can amplify performance for lead buyers and why lead generators needs to start building their own ones.
2022-03-0424 minB2C Lead Generation54 - Educating Lead BuyersDouble the guests, double the fun! Scott Payne from SDP Solutions and Michael Ferree from Lead Generation World to talk to us about the importance of educating lead buyers (and an awful lot more).
2022-02-251h 06B2C Lead Generation53 - Level Up Your Lead NurturingThis week we are joined by Oren Greenberg from Kurve to look into ways lead buyers and brands can level up their lead nurturing and ultimately build stronger and longer lasting relationships.
2022-02-1827 minB2C Lead Generation52 - Get Granular With Your TrackingThis week we look at the importance of tracking your sources of data at a very granular level. We examine what this means, how to do it, and the benefits of doing it. It all comes back to taking control and making more sales!
2022-02-1109 minB2C Lead Generation51 - What We Learnt In AmericaSimon is back after giving a talk about in San Diego for the Lead Generation World Conference. We go over the main differences in lead generation between the UK and the US, covering transparency, software, verticals and a lot more.
2022-02-0421 minB2C Lead Generation50 - How To Buy Better Leads: A Lead Seller's Inside TrackThis week we flip things around a little and try and get some tips for lead buyers from the perspective of a top lead seller. Ryan Berry from Cornerhouse Media gives us his inside track, with great advice for lead buyers on how to get started, what channels to focus on in 2022, and why randomness is a huge deal.
2022-01-2041 minB2C Lead Generation49 - What Big Things Can We Expect in 2022?We're back! Season 2 is here 🙌 We ease you - and ourselves - back into it with some predictions about what we expect to see in lead gen in 2022.
2022-01-1430 minB2C Lead Generation48 - How To Build A Brilliant Value Exchange ProgrammeThis week we welcome George Collins back to the show as we explore exactly what it takes to build a brilliant value exchange programme and why quantity always wins out in the end.
2021-12-1735 minB2C Lead Generation47 - Progressive Profiling: A Real Secret Sauce?Everyone is dreaming of a secret sauce.... trouble is, there isn't one! But there is Progressive Profiling and no one really does it that much... and it's pretty damn saucy. We explain what it is and how you can use it to get a HUGE competitive advantage.
2021-12-1020 minB2C Lead Generation46 - 5 Ways To Boost Your Thank You PagesThank you pages are massively underutilized. In this week's episode we give you 5 ideas to get more from your thank you pages and put them to better use. It all comes back to the metrics you are using to measure success. If you're chasing leads then a thank you page is the end of a journey, but if you're chasing sales a thank you page is just the beginning...
2021-12-0318 minB2C Lead Generation45 - Ping Post: The Scourge Of Lead GenThis week we pull back the veil on the dark side of Lead Gen. We explore what Ping Post is, explain how it varies from Ping Trees, and examine how it is used to exploit the most vulnerable in society in the Pay Day Loan industry.
2021-11-2617 minB2C Lead Generation44 - Using Lead Gen For Good (with Jason Baker)This week we chat to Jason Baker from Citrus Ornge who tells us his amazing story about beating addiction and building Citrus Ornge around a social mission.
2021-11-1942 minB2C Lead Generation43 - Do Data Brokers Add Value?This week we answer the question do data brokers add value? We also examine the kind of value do they add, how they can make themselves invaluable, and how lead buyers can measure their value add.
2021-11-1121 minB2C Lead Generation42 - 6 Simple Ways To Improve Lead NurturingThis week we bring you another mini-pod where we set out 6 simple ways you can improve your lead nurturing and get more value from more of the leads you buy.
2021-11-0510 minB2C Lead Generation41 - It Always Comes Back To Quality (with Tim Roemer)How did one man build up one of the biggest lead gen agencies in the world? We get the story of Leads.IO from CEO Tim Roemer. Expect transparency, passion, and it all coming back to quality...
2021-10-2946 minB2C Lead Generation40 - LIVE FROM PI LIVE 2021 with Leads NavigatorWe're LIVE AT PI LIVE 2021 from Old Billingsgate London. In this first mini-pod we chat to George Collins from Leads Navigator to discuss how the show is going for him, the latest topics everyone is discussing, and a little about the best ways to educate lead buyers.
2021-10-2214 minB2C Lead Generation39 - The Impact of Agents on Conversions (with Joe Williams)We try and examine just how big of an impact individual sales agents can make on conversion rates with a case study based on Joe William's recent experiences.
2021-10-1519 minB2C Lead Generation38 - Why Do People Buy Cheap Leads?This week we ask the question why do people buy cheap leads? We explore Quantity versus Quality, the need to de-silo sales and marketing, and why brands need to retain control of how their brand is perceived when outsourcing the sales function to external call centres.
2021-10-0825 minB2C Lead Generation37 - How To Get More Sales From The Leads You Buy (with Ben Tyrrell)We speak to the Head Of Customer Success at MVF Global to explore how to get more sales from the leads you buy, how to optimise lead flow, and why it is so important for lead sellers and lead buyers to build a strong relationship and work together.
2021-10-0141 minB2C Lead Generation36 - Why Feedback Is The Key To GrowthThis week Daniel and Simon have a really informal chat about the importance of feedback loops. Are some lead buyers too reluctant to give feedback? Why is this the case? And why is it so important for lead buyers and sellers to be working together to boost performance? Check it out.
2021-09-2420 minB2C Lead Generation35 - We Need To Talk About ROAS (with Kevin Bauer)This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing.
2021-09-1741 minB2C Lead Generation34 - A Lead Without Intent Is Just Contact InformationThis week Daniel and Simon look at the idea that a lead without intent is just contact information. They ask why intent is so important and come back to how adopting this idea in your work can lead to more sales.
2021-09-1020 minB2C Lead Generation33 - The Importance Of Marketing Operations (with Darrell Alfonso)In the latest episode of the B2C Lead Generation Podcast we catch up with Darrell Alfonso from Amazon to dive deep into what is involved in Marketing Operations and why it is so important. If you're involved in marketing in any sense you do not want to miss out on the chance to hear from one of the world leaders on what it takes to succeed at the very top!
2021-09-0339 minB2C Lead Generation32 - How To Improve The Quality Of Your LeadsThis week Simon Delaney was a guest on the (Live) Business Growth Show hosted by Sam Dunning. They got into the weeds of how to improve the quality of your leads. Sam asked Simon questions like: Why is lead Gen is so important, what are common mistakes you see, how do you improve the quality of your leads, does more leads mean more sales?
2021-08-2732 minB2C Lead Generation31 - There Is a Smarter Way To Generate Customers (with Josh Joyner)In this episode we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!
2021-08-2041 minB2C Lead Generation30 - Is Lead Gen About To Have a Second Golden Age? (with Robert Webster)We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.
2021-08-1343 minB2C Lead Generation29 - What Makes A Good Lead Generator?This week we answer a simple question - What makes a good lead generator? Whether you're a lead generator looking for tips or a lead buyer wanting to identify the best people to work with, this pod is for you.
2021-08-0619 minB2C Lead Generation28 - Vanity Metrics vs. Impact MetricsAnother one of our mini-pods where we examine one issue in Lead Gen in an easily digestible form. Today, the difference between Vanity Metrics and Impact Metrics and why lead generators and marketers at the cutting edge are only focusing on Impact Metrics now....
2021-07-3008 minB2C Lead Generation27 - Should Brands STOP Spending Money On Digital Ads? (with Dr. Augustine Fou)This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes article that looks at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.
2021-07-2542 minB2C Lead Generation26 - The Truth About Data SharingIn this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.
2021-07-1920 minB2C Lead Generation25 - What Would Happen If Brands Thought Like Lead Generators?For the 25th B2C Lead Gen Podcast Episode, Daniel and Simon try and answer the question "What would would happen if brands thought like lead generators?" Spoiler alert: Turns out they will smash it!
2021-07-0919 minB2C Lead Generation24 - How To Make Every Lead Count (with Callum Dudley)We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every lead count.
2021-06-2855 minB2C Lead Generation23 - A Deep Dive Into SEO (with Sam Dunning)This week we chat to Sam Dunning from Web Choice to look at SEO in Lead Gen, how to optimise your landing pages for organic ranking, and why SEO can be a brilliant opportunity for lead generators to help build our their own Lead Gen brands.
2021-06-2138 minB2C Lead Generation22 - You Don't Need Leads, You Need SalesThis week we bring you a fireside chat where Simon and Daniel discuss why the ultimate goal of Lead Gen should always be sales... and what brands and lead buyers can do to gain more control over the process (and ultimately see more sales).
2021-06-0814 minB2C Lead Generation21 - The Art Of Lead BuyingThis week we share content from the Lead Generation World Conference where Simon gave a talk on the 6 ways any lead buyer can take control of their lead buying. Be sure to visit Lead Generation World podcast for great Lead Gen content!
2021-06-0127 minB2C Lead Generation20 - You Have More Clients Than You Think (with Nigel Borwell)This week we catch up with Lead Tech CEO Nigel Borwell to have a look at lead generation in the financial industry, how extra FCA restrictions increase the need for transparency, and why lead generators always have more clients than they think…
2021-05-2523 minB2C Lead Generation19 - Why Good Data Leads To Good Call Centres (with Dan Turner)This week we chat to Dan Turner, CEO of Unity 4, to look at why good data is key to making a good call centre. We touch upon conversion rates, speed, ways to improve performance, and exceptions to the rule...
2021-05-1850 minB2C Lead Generation18 - Why Data Transparency and Consent Unlocks Growth (with J Cromack)We talk about Transparency all the time on this show, but this week we're going deep into the subject with the help of J Cromack. We look at why it's so important and why it's the key to unlocking growth.
2021-05-1142 minB2C Lead Generation17 - Why Low Level Deception Can Have A High Level CostLow level deception is something no one is talking about, but it needs to be discussed. We're talking about small deceptions that largely go unnoticed, but that can add up to huge amounts! We show you were it occurs and how can you protect against it!
2021-05-0316 minB2C Lead Generation16 - Publishing In Lead Generation (with Ben Helyar)This week we look at Publishing in Lead Generation with Ben Helyar from NetRev, with focus on ways to build long term relationships and nurture prospects to make every lead count.
2021-04-1935 minB2C Lead Generation15 - The Perfect Landing Page (with Oliver Kenyon)Oliver Kenyon from the Landing Page Guys speaks to us about what it takes to build the perfect landing page. This episode is absolutely jam-packed full of actionable tips that you can use to improve your landing page today.
2021-04-131h 06B2C Lead Generation14 - What Is Validation in Lead Generation?This week Daniel and Simon strip things back to basics and look at what Validation means in Lead Generation. They go deep into how it works, the different types of validation there are, and most importantly, who should be using it!
2021-04-0620 minB2C Lead Generation13 - Building Trust Between Lead Generators and Brands (with Alain Desmier)This week we look at how the changing landscape of digital marketing requires new technology as a method of protecting the privacy and data of consumers. We speak to Alain Desmier from Contact State about his tech and about the importance of building trust between brands and lead generators.
2021-03-2939 minB2C Lead Generation12 - Building Lead Gen Brands For Brands (with Alex Curtis)This week we caught up with Alex Curtis from The Lead Engine to discuss what it takes to build lead gen brands as a method of generating more and better quality leads.
2021-03-2233 minB2C Lead Generation11 - Why CRO is more than just capturing a lead (with Will Laurenson)We chat with Will Laurenson about Conversion Rate Optimisation. This can mean a lot of different things, but ultimately it always comes back to this: improving your lead generation performance and results. We chat through ways you can aim to improve your CRO and also the added benefits beyond simply capturing leads.
2021-03-1526 minB2C Lead Generation10 - The Importance of Messaging in Lead Generation (with Peep Laja)In this episode we chat with Peep Laja about all things copy and messaging. We look into how improving messaging on a landing page or advert represents a huge opportunity for lead generators and brands to maximise conversion rates and performance.
2021-03-091h 01B2C Lead Generation9 - If You're a Brand Buying Leads How Do You Increase Conversion Rates?This week Daniel and Simon try and answer a simple question to help any lead buyer. If you're buying leads what can you do to maximise your conversion rates on those leads? A quick chat with simple, actionable tips and best practices.
2021-03-0105 minB2C Lead Generation8 - Large Affiliate Networks (with Alex Higson and Karol Kelner)This week it's a case of double the guests and double the value. We chat with Alex and Karol from CJ Affiliate and look at just what it takes to run lead generation for a huge affiliate network. Expect amazing insights from two experts in the field.
2021-02-221h 20B2C Lead Generation7 - Talking to Someone Who Has Spoken to Everyone in Lead Gen (with Michael Ferree)This week we bring in Michael Ferree, CEO of Lead Generation World, to delve deep into all he has learnt from his years in the industry. We look at some of the best practices... and some of the worst. We also try and get ideas you can use in your own lead generation.
2021-02-151h 08
Sheaf Valley: A show about Sheffield's startupsSimon Delaney from Databowl - building a world leader in B2C Lead Generation from Sheffield and are we going to get control over our dataSheaf Valley: A show about Sheffield's Startups is a podcast that gives platform to the Steel City's exciting founders, investors and startup ecosystem stakeholders to talk about their businesses and organisations, increase the connectedness in the ecosystem and raise awareness about their ventures.In episode 9 I spoke with Simon Delaney, founder and CEO of Databowl, a b2c lead generation world leader. Simon was born in Sheffield and has been involved with the b2c lead generation field for more that 12 years, having built a media business first and then moving onto a SaaS one. Simon's knowledge...
2021-02-0848 minB2C Lead Generation6 - A Deep Exploration of Co-Registration (with Hein van Vroenhoven)In this chat with Hein van Vroenhoven of Response Concepts we look into the world of Co-Reg and how brands can use Co-Reg as part of their marketing. We explore how Intent is a spectrum you can navigate, and why the Dutch are so good at lead gen.
2021-02-0844 minB2C Lead Generation5 - How Do Lead Generation Agencies Scale Up? (With Kelly Gordon)In the ultimate form of transparency, Kelly Gordon not only runs a highly successful Lead Gen agency but she also runs a course where she tells you how you can do the same. In this episode we chat through some of her best tips for how to take your Lead Gen agency to the next level.
2021-02-0159 minB2C Lead Generation4 - How Do Lead Generators Add Value?In the episode, Daniel and Simon aim to quickly answer a question that should be really helpful to anyone in the community. How do lead generators add value? They look into practical tips and actionable ideas all lead generators can use to improve their position, the quality of their work, and the value they offer to clients.
2021-01-1815 minB2C Lead Generation3- Niche Affiliate Networks (with Josh Littler)Episode 3 welcomes Josh Littler of Digital Mojito, who joins us to tell us exactly what it takes to start your own Affiliate Network, and the passion and dedication required to make it successful. We aim to get you practical tips, hints and advice to help your own work as we deep dive into this world.
2021-01-181h 17B2C Lead Generation2- The Far Away and Misunderstood World of Offshore Tele Leads (with Chris Hadland)Offshore Tele Leads can be something of a misunderstood world. In this second episode we aim to pull back the curtain and get the truth about how Offshore Tele Leads work with the help of Chris Hadland from Aura Media.
2021-01-181h 01B2C Lead Generation1 - Opening the Kimono of a Native Lead Generator (with Joe Williams)In our very first podcast, you'll go deep into the world of Native Lead Generation with the help of Version Two's Joe Williams. Expect an in-depth discussion on all things Native, full of tips, hints, and practical ideas. We also look at why Native presents a huge opportunity for brands and lead buyers.
2021-01-181h 01B2C Lead GenerationWelcome To B2C Lead Generation (Intro)Welcome to B2C Lead Gen. On this podcast you'll take a deep dive in to the world of B2C lead generation and discover tactics, advice and in depth information from experts who operate and dominate in this market.
The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.
2021-01-1801 min
Lead Generation WorldLGW Podcast: Simon Delaney, CEO DatabowlListen as we speak with Simon Delaney, CEO at Databowl, about all things lead generation in the UK. Hear how they are helping brands and lead generators to become more successful with generating and managing leads.
2020-11-031h 01