Shows
Coffee with ClosersHow to Turn Your Business Data into Actionable Insights and ResultsOn this episode of Coffee with Closers, we sit down to learn from the experienced and knowledgeable Sam Fonoimoana, Founder & CEO of Datajoin.
With a mission to empower companies to make data-driven decisions, he's here to share his secrets for success and discuss how Datajoin helps organizations solve their data problems.
We'll also address hot topics like engagement rates of gated & non-gated content, buyers' behavioral patterns, data segmentation, analytics, and activation strategies that promote growth, and more!
Take advantage of all the valuable insights from one of the industry leaders! Tune in now.2023-04-1236 min
The dojo.live show / Interviews with Visionaries Shaping Travel TechBehavioral Targeting for B2BHow can B2B marketers spam less and target more? View the full video interview here.
Sam Fonoimoana is the Founder and CEO of Datajoin – a B2B marketing analytics company that is the go-to solution for connecting first-party data across the MarTech stack through their proprietary “Micro Integrations” enabling marketers to truly segment and personalize to customers. They are trusted by companies such as Cisco, ARM, Adobe and Fidelity.2023-01-1131 min
Marketer's Best FriendPutting a Strategic Lens on Marketing Operations & Technology | Darrell Alfonso, Director of Marketing Strategy & Operations @ IndeedOn this episode we talk about how to effectively navigate marketing technology and operations with Marketing Ops and MarTech leader Darrell Alfonso (Director of Marketing Strategy & Operations @ Indeed and Author of 'The Martech Handbook')
In this interview we cover:
- How to put a strategic lens on Marketing Operations & Technology.
- Prioritizing communication and teamwork in Marketing Ops.
- The biggest trends in Marketing Tech and how to get ready for them.
- So much more....
Follow Darrell Alfonso on Linkedin.
To s...2023-01-0339 minMarketer's Best FriendThe State of Digital Analytics in 2022 | Caroline Accumanno, Director, Digital Analytics @ PVH Corp (Calvin Klein/Tommy Hilfiger etc.)It's been a little while - but we're back! On this episode we talk about all things Digital Analytics with long time Digital Analytics Expert, Caroline Accumanno.
In this interview we cover:
- Why we're still in the "data wrangling" phase of Digital Analytics.
- What stakeholders and business leaders want from Digital Analytics data and how to deliver it.
- Why it's so hard to work with click stream data, and what your options are.
Follow Caroline Accumanno on Linkedin.
Watch the video ve...2022-12-1237 min
IT TECH TALKSam Fonoimoana Founder & CEO of Datajoin Micro IntegrationsMarketing analytics are overcomplicated. As a previous Director of Marketing Analytics in the B2B space, I saw this first hand. Marketers are always under pressure to deliver results with positive ROI and be able to attribute their activities back to the success of the business. Disconnected data makes this a tough task.
I work with Sales & Marketing leaders to
- Integrate & Connect Marketing & Sales Technologies
- Enable teams with data they can automate AND activate on
- Translate marketing activities into numbers that explain ROI.
At Datajoin, we provide a no-code...2022-10-0629 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#729 WP-Tonic This Week in WordPress & SaaS With Sam Fonoimoana of Data JoinHow To Sell WordPress or SaaS Products or Services B2B Markets
Integrate Your Marketing Tech Stack, Without Code
Sam Fonoimoana started his career in Finance (FP&A) and transitioned into Marketing Analytics, helping companies such as Adobe, DOMO, and Ancestry.com. He also taught Marketing Analytics at BYU Hawaii in beautiful Laie, HI.
Today, he is the Founder and CEO of Datajoin – a B2B marketing analytics company that is the go-to solution for connecting first-party data across the MarTech stack through their proprietary “Micro Integrations.” Their customers include Cisco, ARM, Adobe...2022-09-2233 min
Software People StoriesFollowing the money with Sam FonoimoanaIn this episode, Sam Fonoimoana, Founder and CEO of Datajoin – a B2B marketing analytics company, shares his thoughts and experiences related toGrowing up in Hawaii and California and studying at BYUChoosing business as a career in joining his Father in law’s export businessGetting into MBA to study FinanceStarting with a role to plan budgets and review progress with various departments in a publishing companyLearning to code, to get various reports to analyze data, as an analystHow he gets and associates context with data, to infer meaningHis philosophy of following the money: get customers, retain customersHis trig...2022-09-1636 minMarketer's Best FriendMaximizing The Value of Your Marketing Technology Stack | Garrett Erny - Marketing Technology Consultant, Founder & CEOOn this episode, we interview Garrett Erny, Founder of Marketing Technology Consultancy, Poppy's Tech Aid.
In this interview we cover:
- The marketing operations talent gap.
- Aligning marketing strategy to your technology strategy.
- Tactical examples for data activation.
- How to build effective nurture tracks.
Follow Garrett Erny on Linkedin.
Watch the video version of this episode on YouTube.
To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.2022-09-0744 minMarketer's Best FriendMarketing Operations and Data Activation | Jeff Cullimore, Director of Marketing Ops @ CoalitionOn this episode, we interview Jeff Cullimore, Director of Marketing Operations @ Coalition.
In this interview we cover:
- The challenges of data integration and how to handle them.
- Why integrating your marketing applications matters.
- Making data activation work for your team.
- 3 priorities when starting a new marketing ops role.
- How to maximize your marketing data.
Follow Jeff Cullimore on Linkedin.
Watch the video version of this episode on YouTube.
To see...2022-08-3033 minMarketer's Best FriendThe Challenges and Benefits of Integrated Marketing | Colby Hooley, Sr. Manager, Marketing Operations @ LivelyOn this episode, we interview Colby Hooley, Sr. Manager, Marketing Operations @ Lively.
In this interview we cover:
- What you can accomplish with a 'non-stop barrier smasher.'
- The four pillars of prioritization in marketing ops.
- Tying marketing to what matters to the board.
- Sharing what went wrong with the C-level.
- Dealing with hard conversations when results are bad.
- The value of integrated marketing systems.
Follow Colby Hooley on Linkedin.
Wat...2022-08-1541 minMarketer's Best FriendAttribution Is a Signal, Not a Solution | Jason Wilson, SVP, Strategy and Operations @ Strategy LabsOn this episode, we interview Jason Wilson, SVP, Strategy & Operations @ Strategy Labs.
In this interview we cover:
- What a high maturity analytical marketing environment looks like.
- How attribution is one signal among many, not a silver bullet.
- The pitfalls of marketing technology and what to look out for.
- 'Reverse' Attribution
- The Four I's of Personalization
Follow Jason Wilson on Linkedin.
Watch the video version of this episode on YouTube.
To see clips and add...2022-08-0838 min
Meat & Potatoes PodcastM&P Ep. 161: Sam Fonoimoana, CEO of DatajoinSam Fonoimoana is the CEO of Datajoin – a company that arms marketers with the data they need to successfully reach their clients. Datajoin integrates data across company systems to provide personalized, analytical results. Sam always had a career in marketing analytics, and now as the first Polynesian tech founder to raise money in the area, Sam talks about his keys to success and how he received fundraising - a harder task than building a company, according to Sam.2022-08-0419 minMarketer's Best FriendThe Marketing Single Source of Truth | Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCannOn this episode, we interview Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCann.
In this interview we cover:
- How the biggest challenges in marketing teams revolve around organization and process, not technology.
- How a culture of experimentation can make marketing teams more data driven while giving creative teams more room to explore.
- Why the 'single source of truth' database is essential to your marketing team, and how to implement one.
- How to improve marketing maturity at your organization.
Follow Ch...2022-08-0152 minMarketer's Best FriendThe State of Marketing Technology in 2022 | Clay Warren - Principal Product Marketing Manager @ AdobeOn this episode, we interview Clay Warren, Marketing Technology and Strategy Expert from Adobe.
In this interview we cover:
- How marketing technology has evolved over the past 20 years and where it is today.
- How lack of marketing maturity and lack of technology integration has led to unfulfilled promises.
- How marketers are tackling the marTech integration problem.
- The 3 biggest challenges in marketing technology.
- 3 recommendations/priorities for your first 6 months in a marketing leadership role.
Follow Clay Warren on...2022-07-2546 minMarketer's Best FriendThe Mythical Animal Called "Attribution" | The State of Marketing Operations in 2022 w/ Jon WestoverIn our kickoff episode, we interview Jon Westover, Email and Marketing Operations Expert and Co-Founder @ Voltage Marketing.
In this interview we cover:
- How Marketing Operations has changed dramatically over the last 4 years.
- The pitfalls of the never-ending pursuit of a perfect attribution model.
- How to define Marketing Operations and the intrinsic value it provides to your organization.
- How to align your communication with how your leadership defines value.
- The 'ideal state' of personalization and automation and how far it actually is from re...2022-07-1738 min