Shows
The Dave Gerhardt ShowHow to be Irreplaceable in B2B Marketing (with Josh Lowman)#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands win by owning a spot in the customer’s mind. They get into the four real paths to category leadership, the trap of “fake” category design, why vibe and soul still beat spreadsheets, and how personal development quietly powers great marketing. If you’re building a B2B brand and trying to stand out in a market that feels painfully same-same, this one hits exactly wher...
2025-12-081h 01
B2B Show with UgiB2B Marketing Masterclass with Dave Gerhardt in under 45 minutes.People don’t give a sh*t about your product.They care about themselves. 👏Your job as a B2B marketer? Tell a simple, true story that hits a nerve, then pick one wedge channel and go all in.Everything else in your marketing strategy is decoration.In this episode of the B2B Vault, I sit down with Exit Five’s founder Dave Gerhardt to talk about modern B2B marketing, positioning, and brand storytelling that people actually remember.Dave breaks down how he builds marketing people pay attention to, not...
2025-11-2846 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreDave Gerhardt built Exit Five by treating community like a product—not a side project.In this episode, he walks through how the Exit Five team runs community with the same rigor as a SaaS org: dedicated product roles, roadmaps, feedback loops, NPS, and spr...
2025-10-1440 minThe Dave Gerhardt ShowThe Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects.This recording is from a discussion Dave and Holly did with the AI Marketing Alliance --> https://www.aimarketingalliance.com/Dave and Holly cover:Why video hits differently in B2B and how to make...
2025-09-041h 01
The Emma Stratton ShowEntrepreneurship as Personal Growth with Dave GerhardtYou probably know Dave Gerhardt as a top B2B marketing pro. But there’s way more to him than LinkedIn posts, clever copy, and great advice.On this episode of The Emma Stratton Show, I sit down with Dave to talk not about marketing — but about mindset, personal growth, and the real inner work required to run a successful business. What unfolds is a soul-nourishing conversation about journaling, spirituality, identity shifts, and building a business that supports a full life.If you're an entrepreneur, creator, or human being trying to make work and life...
2025-06-2452 min
Waterpeople PodcastSarah Gerhardt: Unstable BondsBesides being a professor of chemistry, Dr. Sarah Gerhardt was the first woman to ride one of the world’s most feared waves, Mavericks in icy Northern California. She is a mother of two and acknowledged as the first female tow-in surfer. Amidst a tumultuous childhood, Sarah found stability in an unexpected place: The Periodic Table of Elements. Sarah learned to surf in the late '80s at Pismo Beach, California. In time, surfing became her escape from the hardships of home and faith became the guiding force in her life. She started experimenting with heavy water and...
2025-06-081h 10The Dave Gerhardt ShowCategory Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irreplaceable in crowded markets.Dave and Josh cover:Why most category creation efforts fail (and what to do instead)The four real paths to category leadership: create, transform, niche, or go soloHow B2B marketers can align product, brand, and...
2025-06-051h 01The Dave Gerhardt ShowB2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t).Danielle, Anthony, and Tagg cover:The biggest mistakes B2B marketers make...
2025-05-0552 min
95% Content10 Timeless Content Marketing Principles (with Dave Gerhardt)In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change.Here’s the topics and principles Erik and Dave discuss in this episode:Knowing your customer and audience better than anyone elseBeing able to tell a clear, compelling storyThe power of simple messaging (like Drift's "No Forms" positioning)The importance of content feedback loopsBuilding a memorable brandEntertainment vs. education content"Unscalable" content can create scalable word-of-mouthThe advantage of showing up consistently with your content over ti...
2025-03-3153 min
Friends with BenefitsDave Gerhardt on Becoming the One Your Buyers TrustSend us a textIn this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human connection in marketing, especially in an era dominated by AI. Dave discusses the importance of building a founder brand, where storytelling and personal narratives become key differentiators in a crowded market. He recounts how Drift's success was rooted in creating genuine content that resonated with audiences, rather than focusing solely on product promotion. The conversation...
2025-03-2557 min
The Executive Brand PodcastDave Gerhardt’s Top Advice on Building a Founder Brand in 2025Dave Gerhardt is the Founder of Exit Five and a marketing leader known for helping scale some of the fastest-growing B2B SaaS companies. With a background that includes key roles at Drift and Privy.In this episode, Dave shares his insights on building a powerful personal brand as a founder, the importance of differentiation in a crowded SaaS market, and why consistency and quality in content creation are essential. He also talks about leveraging audience feedback, the role of storytelling in marketing, and how to build a strong online presence and community that...
2025-03-0653 min
The Linkedin Famous PodcastSuck It Up, Buttercup”—Why Founders Must Post on LinkedIn with Dave GerhardtDave Gerhardt, CEO of Exit Five and one of the most well-known voices in B2B marketing, joins the show to talk about building a founder brand, why every founder should be on LinkedIn, and how AI is shaping content creation. Dave shares his personal journey, the tactics that helped Drift and Privy scale, and his daily writing habits. Whether you’re a founder, marketer, or executive, this episode is packed with actionable insights on leveraging LinkedIn, storytelling, and content creation to build authority and drive growth.What You’ll Learn in This Episode:How...
2025-02-2448 min
NexGen CMO PodcastDave Gerhardt on Marketing Leadership and Team BuildingHow do great marketers grow great teams and themselves professionally? Join Kelly Hopping and Dave Gerhardt, founder of Exit Five, as they explore how great leaders manage their teams with poise, build strong teams that drive results, and prioritize personal development to fuel career success. Inspired by Jim Rohn’s advice to “work harder on yourself than you do on your job,” Dave reflects on how his experiences at Drift and Privy became invaluable opportunities for learning and growth. If you’re ready to grow as a marketer, leader and individual, this episode is packed with act...
2025-02-1849 minThe Dave Gerhardt ShowStrategies for Building a High-Converting B2B HomepageEpisode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.Dave, Diane, and Lee cover:The biggest homepage mistakes B2B companies make (and how to fix them).What belongs above the fold to gr...
2025-02-1757 min
Content and Conversation: Organic Growth Insights from Siege MediaHow Dave Gerhardt Built a B2B Audience of 200,000+We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing.Show Notes:0:00 Introduction to Dave Gerhardt and Marketing Insights2:35 The Role of SEO in Modern Marketing5:10 Content Creation and Personal Workflow11:14 Building a Community Around Ma...
2025-01-1549 min
GTM LiveRV231 - Chris Walker & Dave Gerhardt Talk B2B MarketingThis is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast. Key topics from this episode:Why being “early” in seeing how marketing is changing is often misunderstood as being wrongHow to manage negativity on social media while staying focused on your goalsUsing podcasts, live events, and social media to gather actionable customer insights in real timeBreaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiencyWhy AI is an...
2025-01-1448 min
The Proof PointBONUS: The Long Game feat. Dave GerhardtMark asked Dave Gerhardt to play 9 holes of golf with him with the promise that he wouldn't ask him any questions he'd ever been asked before.One catch: he’d be bringing a film crew.Dave said game on.This is The Long Game.
2025-01-0954 min
The TransactionAI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches using AI for B2B marketing, why LinkedIn influencers present a huge opportunity for B2B brands, and the outsized impact that building a strong Founder Brand can have for startups. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.Critical TakeawaysSocial media should be treated as the p...
2024-11-0753 min
Scrappy ABMEP. 114 - Simplifying ABM Strategies with Dave GerhardtIn this special episode of Scrappy ABM, host Mason Cosby joins Dave Gerhardt on the Exit Five podcast to discuss simplifying Account-Based Marketing (ABM) strategies and implementing a signal-based go-to-market approach. This episode is repurposed from Exit Five, where Mason was a guest sharing his insights on practical ABM implementations without the need for complex tech stacks.Best Moments:(01:17) Why ABM is a popular but challenging topic for marketers(05:59) Who should implement ABM strategies(09:41) Differences between ABM and pure play demand generation(15:10) The importance of personalized...
2024-11-0442 minThe Dave Gerhardt Show#186: Strategy | How to Simplify ABM with Mason Cosby, Founder of Scrappy ABMIn this episode, Dave Gerhardt sits down with Mason Cosby, a leader in account-based marketing (ABM) strategy and founder of Scrappy ABM. Dave and Mason unpack how to simplify ABM, create meaningful engagement, and build personalized campaigns that drive real business results.Dave and Mason cover:Why companies should crawl before they walk or run” with ABM by starting with re-engagement programs instead of complex tech stacks.Why you need to track key signals of engagement and align marketing efforts to warm up prospects before sales outreach.Why you should be treating sales as an integrated ma...
2024-10-2143 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonEp. 190- DAVE GERHARDT: Founder Exit 5 [The #1 community for B2B marketers!] How to build a THRIVING online COMMUNITY! 👨💻In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life.=================================================================Best Moments:(00:40) A look into Dave’s professional journey, from Drift to Privy, and his current role at exitfive(03:01) Leveraging social media followers for building business influence and community(04:36) How Dave founded and grew exitfive into a successful community of B2B marketers(08:30) Best practices for keeping co...
2024-09-2032 min
Metrics that Measure UpBuilding a Community for B2B Marketers - with Dave Gerhardt, Founder and CEO Exit FiveDave Gerhardt, the founder and CEO of Exit Five, former Chief Marketing Officer at Privy, and Chief Brand Officer at Drift discusses the challenges, opportunities, and success strategies for building a Community for B2B Marketers.In 2021, Dave started Exit Five as a community for B2B Marketers as a side project while at Privy. it started by posting on LinkedIn and launching a podcast building a following and then creating a community at $10 per month. Within the first 60 days, over 1,000 members joined the community and now the community includes over 3,000 B2B Marketers.Dave de...
2024-04-1635 min
In Growth We Trust: Marketing | Growth | Startups🔮 Unpacking B2B Marketing Trends, Tactics and Growing a Community | Dave Gerhardt, Founder of ExitFive.com (HubSpot, Privy, Drift)In this episode, we welcome a very special guest, Dave Gerhardt.
We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights!
Chapters 📌
[00:00:00] Introduction
[00:02:20] Podcast reviews and rankings.
[00:08:03] Interview podcast as content strategy.
[00:10:43] Consistency in growing podcasts.
[00:15:27] Building a Founder Brand.
[00:21:01] Building an audience through podcasts.
[00:23:18] The niche can be you.
[00:26:44] Unique Startup Pitching Strategies.
[00:33:11] Embracing failure and validation.
[00:35:04] Building products and customer inte...
2024-02-2059 min
TheMilVet Podcast59. Combining Experience and a Side Hustle into a New Career with the Founder of Exit Five, Dave GerhardtDave Gerhardt is the founder and CEO of Exit Five (exitfive.com), a media company focused on helping B2B marketers build successful careers through community and content. Before Exit Five, Dave spent over a decade as a marketer working his way up to Chief Brand Officer at Drift and Chief Marketing Officer at Privy.Follow Dave on LinkedIn and subscribe to his newsletter to access more of his amazing content. Dave joins Brendan and Tim to discuss:How he came to build a career in marketingWhy side hustles can completely change y...
2024-01-1056 min
Louder Than Words with John Bonini#41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+You know Dave Gerhardt. Maybe it's from his days running marketing at Drift. Or from his time hosting the Seeking Wisdom podcast with David Cancel. Or, maybe you've heard of (or are a member of) his B2B community, Exit Five. Point is, if you've been working in B2B marketing at any point in the last decade, you know Dave. In this rare podcast interview, Dave goes into detail on everything that's led him to this point––the solo founder of a $1M business. You'll hear what he learned during his days at Drif...
2023-12-201h 10
The GTMnow PodcastGTM 55: Contagious B2B Messaging Mastery with Dave GerhardtDave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five, The #1 community for B2B Marketers.What You Will Learn: How to successfully set yourself up as a one-person team.Evolving your strategy and goals as your company's goals change.How to nail your company's messaging.Effectively building a founder brand.The importance of niching down to d...
2023-08-1750 minThe Dave Gerhardt Show#64: An interview with Dave on career path, joining a startup, side projects & moreThis is a little change of pace episode, with Dave Charest from Constant Contact interviewing Dave Gerhardt about his career path and some early stories working together through PR, product marketing, side projects, and bunch of marketing stories / lessons sprinkled in. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to...
2023-03-2454 min
Be A Marketer with Dave CharestImposter Syndrome and Defining Your Brand Story with Dave GerhardtStriking out on your own after years in the corporate world is scary. But for a marketing guru like Dave Gerhardt, that transition was a little less daunting. All he needed was the right story.Dave’s online community, Exit Five, helps B2B marketers unlock the secrets of the industry — and according to him, it all starts with the brand story. Specifically, he recommends asking yourself, “What are you looking to do and for whom?”Dave joins Constant Contact’s Director of Small Business Success and host, Dave Charest, t...
2023-02-0951 min
Healthy Competition: Product Marketing | Competitive Intelligence | StrategyDave Gerhardt: Drift, Privy, Exit Five, and BeyondReally stoked to get this interview out. If you listen to this podcast, you probably already know who Dave is. But just in case, here's some background. Dave was the 8th employee at Drift, eventually became their VP of Marketing, helped them create the Conversational Marketing category, left to join Privy as the CMO, helped them get acquired by Attentive, and now runs a fantastic community for B2B marketers called Exit Five (of which I'm a member).
We talked about category creation, how his competitive messaging differed between Drift and Privy, and we also dove into s...
2023-02-0147 min
The Marketing MillennialsHow to Dominate LinkedIn with Dave GerhardtHow do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own chan...
2023-01-1148 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers133 - The Most Creative Startups Build Marketing Into Their Company DNA (Dave Gerhardt, Founder of Exit Five)WOWZA. Guess who came on to jam with me? YUP. Dave.
You're gonna love this episode as we dive into what it means to be creative at your startup, why it's so important today and way more. We ran over because there was just so much to talk about (thanks Dave!).
Dave Gerhardt is Founder of Exit Five. He's a former marketing exec at Drift ($1B valuation) and Privy (Series A) and now he's got his company of one. Exit Five (started as DGMG back in the day) is a community for B2B marketing p...
2023-01-091h 05
Build with Maggie CrowleyWhy Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt)It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key to product management. If you can't tell the story and motivate your team, they won't know where to go next. On this episode of Build, how to build that excitement and get everyone on the same page.
Before you go...
2023-01-0329 min
ProductLed Podcast#HowIGotHere with Dave GerhardtBusiness-to-business transactions occur between businesses instead of between a company and a single client. In this episode, we will learn about B2B marketing, covering concepts, ideas, and suggestions in the area, as well as how Dave got successful in the marketing field.
Maja welcomes Dave Gerhardt, founder of B2B marketing media company Exit Five, a former brand officer at Drift, and chief marketing officer at Privy. Dave is here to share knowledge that will help us build a successful company as he did.
Are you interested in learning more about the strategies that...
2022-09-2749 min
GTM Live319 - The Real Benefits of Self-Reported Attribution with Dave GerhardtFriend of the program, Dave Gerhardt, joins Chris and Megan on what feels like a Demand Gen Live throwback. The driving discussion is about self-reported attribution and how it's a key component in using your marketing as a two-way communication channel. They spend the second half of the discussion answering tactical questions from the audience.
2022-08-2755 min
The Long GameBuilding a B2B Audience and Media Company with Dave Gerhardt (DGMG)Is building a B2B audience as challenging as it seems? Dave Gerhardt knows from experience that it takes engagement, valuable content, and authentic connection to build a B2B audience. As former CMO at Privy and Chief Brand Officer at Drift, he now helps B2B marketers through his consultancy, DGMG, and his new book, Founder Brand. He talked to us about the importance of building an audience, how to use an audience to drive results and why you need to have something interesting to say.Show TopicsWrite to clarify your ideasInvolve your communityBe...
2022-06-0146 min
Make It Happen Mondays - B2B Sales Talk with John BarrowsAre sales reps becoming marketers? Dave Gerhardt on Sales and Marketing Alignment.Dave Gerhardt, Founder of ExitFive.com and author of Founder Brand, talks about sales and marketing alignment and how we should all be using our personal brands to promote ourselves instead of outsourcing. We also explore the idea of sales reps becoming marketers and the struggle companies now have with employees who have strong personal brands.
2022-05-0257 min
Journey Through Your Day With A Eye-Opening Full Audiobook.Founder Brand by Dave GerhardtPlease visithttps://thebookvoice.com/podcasts/2/audible/93927to listen full audiobooks.
Title: Founder Brand
Author: Dave Gerhardt
Narrator: Dave Gerhardt
Format: mp3
Length: 3 hrs and 27 mins
Release date: 04-08-22
Ratings: 4.5 out of 5 stars, 38 ratings
Genres: New Business Enterprises
Publisher's Summary:
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your br...
2022-04-083h 27
Get Top Full Audiobooks in Business & Economics, Marketing & AdvertisingFounder Brand: Turn Your Story Into Your Competitive Advantage by Dave GerhardtPlease visithttps://thebookvoice.com/podcasts/1/audiobook/583592to listen full audiobooks.
Title: Founder Brand: Turn Your Story Into Your Competitive Advantage
Author: Dave Gerhardt
Narrator: Dave Gerhardt
Format: Unabridged Audiobook
Length: 3 hours 27 minutes
Release date: April 1, 2022
Genres: Marketing & Advertising
Publisher's Summary:
You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strate...
2022-04-013h 27
Business Growth Accelerator127 | The Founder Brand Strategy, lessons from Dave GerhardtThe BEST way to build trust with your customers is to share your story.Your PERSONAL story is your competitive advantage.Nobody can copy what you have experienced. Nobody can conjure up your stories.And, trust me, customers love authentic stories.What I'm talking about here is called the "Founder Brand" strategy. It's a new kind of marketing framework that uses the founder's (or the CEO's) unique experiences as leverage to grow sales, relationships, and company well-being. The 5 Benefits of Leveraging your company's "Founder Brand"Based Dave Gerhardt b...
2022-03-2836 min
Build In Public PodcastEpisode w Dave Gerhardt (B2B Marketing Expert and Author of Founder Brand)In this episode, I chatted with Dave Gerhardt, one of my favorite B2B storytellers who intuitively understands the power of being authentic on the Internet. He's one of the top marketing experts right now, previously led brand and marketing teams at Drift and Privy before going full-time as an independent creator via his popular online community DGMG. In this interview, we chat about Dave's latest book "Founder Brand", what inspired him to write it, his content experiments along with David Cancel at Drift, the other core themes of the book, and his future goals.I had...
2022-03-2053 min
The Danny Miranda Podcast#211: Dave Gerhardt – Building A Thriving Paid CommunityDave Gerhardt is a marketing expert. He has grown an audience of more than 130,000 people on LinkedIn and now is focusing his time on his paid community. In this conversation we spoke about walking, building a paid community, and how he started to grow his online brand in 2014. (0:00) Intro (0:35) Majoring in marketing and journalism at Wagner (5:15) Any signs of future in childhood (9:00) Why do we try to improve our weaknesses? (Managing Oneself by Peter Drucker) (10:20) How do you figure out if you should take the advice you see? (11:40) Starting...
2022-03-141h 08
GTM Live256 - Building a Brand Story with Dave Gerhardt | Demand Gen Live Expert SeriesWe talk a lot about tactical execution on State of Demand Gen. But there’s another side of your marketing strategy that is just as important—your brand story. Your brand’s story is the backbone of your marketing strategy. It’s what creates deep loyalty to your brand over competitors. In this episode, we welcome back Dave Gerhardt to talk about the importance of building a story around your brand.
2022-03-0449 min
B2B GrowthTurn Your Story Into Your Competitive Advantage with Dave GerhardtIn this episode Benji talks to Dave Gerhardt, Founder of DGMG and author of Founder Brand: Turn Your Story Into Your Competitive Advantage.
In this wide-ranging conversation Dave provides practical mindset shifts around content marketing and walks us through 3 pivotal steps for establishing a Founders brand.
2022-03-0338 min
The Next CMOBuilding a Founder Brand with Dave GerhardtDave Gerhardt is one of the most innovative B2B marketers in the field. Dave wrote his new book, Founder Brand, based on his experiences building incredibly successful companies by promoting the founder story. Dave first used this strategy at Drift, where he leveraged the reputation of their charismatic founder, David Cancel, to build a groundswell of interest in Drift before they even had a product. In a few short years, Drift sold to a private equity firm for over $1B. Dave used the same strategy when he was the CMO of Privy, a leading platform for the Shopify com...
2022-02-2449 min
Inbound Success PodcastBuilding a founder brand Ft. Dave GerhardtWhat’s one of the most overlooked, yet high impact, marketing strategies? Dave Gerhardt says it’s building the brand of the company’s founder. It’s the strategy he used to help Drift become one of the fastest growing SaaS companies of all time, and what he later used to help Privy scale and get acquired. Now, Dave has consolidated everything he learned through those experiences into a new book, Founder Brand. In this episode, Dave outlines the three levels of building a founder brand, including: Become a storytel...
2022-02-2149 min
How to Win podcast with Peep LajaFostering founder brand as a competitive advantage with Dave GerhardtKey Points:Dave explains why having a visible founder can set you apart (01:20)I explain why nepotism is not a thing of the past, and how to cultivate yours (02:50)Dave unpacks how founder story made a difference at Drift (03:22)My thoughts on brand storytelling, and why your story is your strategy (06:02)How Privy approached developing founder brand (07:44)How Ben Jabbawy used his podcast as a content cache (09:30)I explain why I put myself at the forefront when starting my company, CXL (10:33)Dave explains the unquantifiable ROI of personal branding (13:05)Dave dives into the risks of building a brand...
2022-02-2129 min
The Next Generation#55 — How Building A Personal Brand Is The Ultimate Business Advantage — Dave GerhardtAs Drift's first marketing employee in October 2015, Gerhardt built the company's foundation for scale in his four-year tenure. Today we talk about his thoughts on B2B marketing and how to get started today. He built the initial marketing organization at Drift, which now boasts 500+ employees; created the brand's keynote annual event, HYPERGROWTH; and co-wrote the best-selling book that launched the category, Conversational Marketing. His impact on the company laid its foundation for rapid growth, which was recognized by Deloitte in 2020, when Drift ranked No. 6 on its Technology Fast 500 List for 35,474 percent revenue growth from 2016-2019. Gerhardt is also t...
2022-02-1633 minGTM Live220 - Why You Should Be Thinking of Marketing and Sales as One Team | Dave GerhardtDave Gerhardt, Chief Brand Officer at Drift, joined Chris for another Demand Gen Expert Session, this time on the topic of "Marketing and Sales as One Team." Obviously, Marketing and Sales are quite different. But at the end of the day, their end goal should be revenue. By thinking of the two as working together rather than working towards completely separate goals, both teams are better able to drive results for the business. Dave and Chris discussed this in depth as well as where a Chief Revenue Officer and RevOps come into play. They also hosted a live Q...
2021-12-0353 minGTM Live209 - How to Build a Strong Community | Dave GerhardtThe best marketing in the world right now is being done behind closed doors. By people that don't work for the brand. And don't benefit from referring it. I'm talking about communities. And the top-tier marketers are cultivating groups of die-hard fans, not by pitching products, but by offering access to subject matter expertise. But building a community isn't as simple as creating a Facebook group or slack channel. So what are the keys to getting a strong community off the ground? Today Chris is talking to Dave Gerhardt, founder of the DGMG community. Together they will compare and...
2021-11-0555 min
The Marketing Millennials63 - Dave Gerhardt (Drift): Importance of Building BrandDave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).
He also has an upcoming book coming Q4: founderbrand.com.
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2021-10-2754 min
SupercastersThe Best Way to Build an Audience Today with Dave GerhardtMaster marketer Dave Gerhardt shares details of how he built a thriving community of 3,000+ paying subscribers in less than 2 years. Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board.In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks:How audience feedback shows you the wayThe value of low-fi contentUsing a podcast at the top of your marketing funnelWhy podcasting is only part one of audio, and what’s coming nextHow focusing on one door sent his subscriptions through the roofAnd m...
2021-10-2026 minGTM Live198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave GerhardtMarketing teams that start planning for 2022 now are the ones that are going to win in Q1. Teams that wait until December, or even early January, are the ones that are going to be scrambling and end Q1 in the hole. In this expert series of State of Demand Gen, Chris welcomes Dave Gerhardt to discuss their top three tips for developing a Q1 2022 marketing plan now. They dive into seasonality, marketing agility, testing new ideas and channels, and the necessities for a successful Q1.
2021-10-0855 min
Pipeline with Dave GerhardtIntroducing Pipeline with Dave GerhardtSales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.
2021-09-2702 min
Pipeline with Dave GerhardtIntroducing Pipeline with Dave GerhardtSales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.
2021-09-2702 minGTM Live186 - Marketing in the Attribution-Free Zone | Dave GerhardtDark Social consists of the places where B2B buyers are discovering new products where attribution is not available. Places like communities, organic social, groups, content platforms, meetups and internal comms. Why's dark social important to marketers? Because as Chris Walker says, "if you’re waiting on intent signals, you’re way too late." Dave Gerhardt, now Chief Brand Officer at Drift, joined Chris for a Demand Gen Expert Session to share insights into how to properly allocate resources to Dark Social in an effort to reach buyers where they're discovering new products.MJ Pete...
2021-09-0455 min
Operations with Sean LaneWhy Drift's Dave Gerhardt Changed His Mind about Marketing OpsEver heard of a "boomerang" employee? Someone who left, and then later comes back to rejoin the company? We’ve had a few awesome boomerang stories during my time at Drift, but we just recently announced arguably our most significant one yet.This week's guest is Dave Gerhardt (or DG), who just returned to Drift as our Chief Brand Officer. Dave helped build Drift into one of the most well-known brands in our industry, and then spent the last 2 years as CMO of Privy, which was recently acquired, That’s a pretty good boomerang story. I...
2021-09-0336 minGTM Live150 - Prioritizing Your Career Path As A Marketer | Dave GerhardtChris Walker went live yesterday with Dave Gerhardt, CMO at Privy, to have a discussion around the topic of how to prioritize your career path as a marketer. They talked through why it isn't necessary to be an expert at every function within marketing, but to have an understanding of what good looks like in all those functions as well as a broader understanding of how marketing interacts with other departments throughout an organization. Chris and Dave took questions live as they related to working for large corporations vs. startups, imposter syndrome, being a generalist vs. a specialist, and...
2021-06-0453 minGTM Live139 - Everything in Marketing Needs to Start with "Why" | Dave GerhardtChris Walker kicked off the first event of our recurring series with Dave Gerhardt, CMO at Privy, on the 6th of May and spent an hour covering a handful of different topics. They talked about whether marketing is an art or science (or both), having a pulse on your market, why building brand and creating demand builds businesses, and the impact of positioning your company as the expert in your niche and how that makes selling your product or service easier. Dave also went into detail on company strategy, positioning, and messaging and the order in which those need...
2021-05-0751 minGTM Live132 - Measurement is Flawed in Marketing | B2B Marketing Leaders with Dave GerhardtThis episode was repurposed from when Chris joined Dave Gerhardt (CMO at Privy) for a conversation on the B2B Marketing Leaders podcast. They talked about unconventional growth levers, problem solving as a marketer, the importance of being in the details, and why a strong team makes everything easier. Chris dove into why measurement is flawed in marketing and how to use correlation and social cues as a means of measurement, and Dave shared that one thing marketers are not good at doing is thinking about both short-term pipeline generators and long term brand/revenue plays, like a podcast.
2021-04-1853 minGTM Live125 - The Power Shift From Sellers to Buyers | Demand Gen Expert Session with Dave Gerhardt x02Dave Gerhardt, CMO at Privy, joined us for another live session to dive into the power shift from sellers to buyers and how that affects your marketing strategy. Half of their session consisted of a live AMA in which they answered questions in regards to: questions marketers should be able to answer about their customers, solutions to podcast & organic content roadblocks, the key players for each type of marketing team, the importance of consistency, and getting executive buy-in for organic brand activities.
2021-04-0259 min
The Product Marketing ExpertsNarrative Design with Dave Gerhardt, CMO at PrivyConnect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardtQuestions covered in this episode:1. Why do so many B2B technology companies look and sound the same? 2. What is the company story - what does that mean to you? Like a mission statement? 3. Why design a narrative, why invest in this today as a CEO or CMO? 4. How is product marketing involved, how do you and Dan your Director of Product Marketing work together on this? 5. Let’s say you’ve...
2021-03-1043 min
Perpetual TrafficThe Easiest Way to Market Your Business with Dave GerhardtThe foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.RESOURCES MENTIONED IN THIS EPISODEGet Results Like This with Tier 11
2021-03-1055 min
Better ProductThe Minute: Dave Gerhardt on Building an AudienceWhat comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience. In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audience first while creating momentum.
2021-02-2509 min
Techie TalkieE24: How to be a B2B Marketing leader – with Dave Gerhardt(Episode Language: English)
Hi Techies,
On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt.
Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician.
So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter?
Dave also shares how he views a brand story and strategy and gives us his tip for avoiding glorious failures :)
Jo...
2021-02-1851 minGTM Live104 - Life Is Too Short to Work For a CEO Who Doesn't Get Marketing | Dave GerhardtChris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends, modern PR, attribution, and the ins and outs of buying intent. They talked about the importance of modern PR and being the media company, building an audience, and how attribution starts with just a gut feeling.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
2021-02-121h 03
The SaaS Revolution ShowSaaS marketing as you scale to $10M: Dave Gerhardt in conversation with Stephen CumminsDave Gerhardt, CMO at Privy, joins Stephen Cummins in an exclusive fireside chat. He shares his learnings on marketing organisation structure for companies scaling to $10M.
This was recorded as part of an exclusive session for SaaStock Engage premium members, who also had the opportunity for Q&A with Dave, and network afterwards.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $1...
2021-01-0736 min
B2B Category Creators with Gil AlloucheGuillaume Cabane, Growth Advisor, and Dave Gerhardt, CMO at PrivyIn our third episode, Gil has another fascinating category creation discussion with two of the marketers responsible for Drift's category domination.
Panelists for this episode include:
Dave Gerhardt, CMO of Privy and Instrumental in creating the Conversational Marketing category
Guillaume Cabane, Growth Advisor to startups and instrumental in creating the CDP Category
You'll walk away from this episode with an understanding of:
How the combination of a strong focus on brand and creativity, plus deep technical and data expertise was the golden marketing combination during Drift's rise
The importance of building an audience for y...
2020-12-0346 min
Lochhead on MarketingHow To Be A Legendary CMO w/ Dave GerhardtIn this episode, one of the most high profile CMOs in the tech world, Dave Gearhart, aka DG, CMO of Privy is here. We have a fantastic conversation from marketing, planning to category, design, and more.
Christopher recently guested on his podcast, which is called B2B Marketing Leaders. In a lot of ways, this conversation is a continuation of that conversation. It's one younger CMO with one older CMO, we'll let you decide who's who. He's also got an awesome new marketing group on Facebook called Digi MG.
To know more about how to be a legendary CMO, download...
2020-11-181h 12
Right About Now - Legendary Business AdviceRyan talks with Dave Gerhardt, one of the leading voices in B2B marketing and E-CommerceIt's TIME for another episode! Today's episode features author and one of the leading voices in marketing, Dave Gerhardt, CMO at Privy, the #1 sales app on Shopify.In this episode, host Ryan Alford, and Dave Gerhardt talk about:The balance perspective on "the machine" of e-commerce versus true brand marketingBoth Dave and Ryan's take on balancing work and lifeMarketing trends for brands and e-commerce into 2021This episode is anything but light. There's tons of information from the moment we hit record to the end of the episode. If you listened to the whole thing, then you r...
2020-10-2737 min
SaidwellIssue #1 - On The Path To Product Market Fit, Don’t Wait For Statistical Significance By Dave GerhardtWelcome to Saidwell. We give voice to well-written words, curating the best content from high-quality bloggers and journalists. We hope you enjoy today's issue.
On The Path To Product Market Fit, Don’t Wait For Statistical Significance
Written by Dave Gerhardt
Published on Segment
March 15th 2016
Read by Dale Potterton for Saidwell
See original
Visit https://www.saidwell.co/ to sign up and get weekly updates from us.
2020-10-0306 min
The Casted PodcastHow To Stop Making Excuses and Start Your Podcast with Privy's Dave GerhardtToday’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation.
Key Takeaways:
🏛 4:59-5:28: How podca...
2020-08-1224 min
People at WorkQuarantined with kids - with Dave GerhardtOur social feeds, the news, and a lot of our work conversations revolve around COVID-19. I’ve seen tons of hacks and tips on how to work from home effectively now that a lot of us are at home with our kids. I know all the information is well-intentioned...but maybe we just need to cut ourselves some slack?
I had Dave Gerhardt on the podcast to discuss what it’s like working from home with two young kids. His advice? This is just a blip in time that we’ll remember one day and we...
2020-04-2018 min
Marketing Today with Alan Hart196: SaaS Marketing with Dave Gerhardt CMO of PrivyDuring this 196th episode of “Marketing Today,” host Alan Hart interviews Dave Gerhardt, the chief marketing officer of Privy. Gerhardt was formerly the vice president of marketing at Drift, has been featured in numerous national publications, and co-authored the book “Conversational Marketing.”We discuss how Gerhardt's early interest in working for a startup led him to join Privy at a previous point in his career. Then we learn how Gerhardt leveraged his podcast to land a job at Drift. He shares tons of insight into building out a highly efficient marketing team.Gerhardt has excellent advice for...
2020-02-2634 min
Build with Maggie CrowleyWhy Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt)It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key to product management. If you can't tell the story and motivate your team, they won't know where to go next. On this episode of Build, how to build that excitement and get everyone on the same page.
Before you go...
2019-09-1224 min
DMN One-on-OneDave Gerhardt live at Hypergrowth2019Dave Gerhardt live at Hypergrowth2019 by DMN One-on-One
2019-09-0404 minDMN One-on-One PodcastsDave Gerhardt live at Hypergrowth2019Dave Gerhardt live at Hypergrowth2019 by DMN One-on-One
2019-09-0404 min
Avidly UK&CA Marketing PodcastINBOUND INFLUENCERS with Dave Gerhardt: How to do great B2B podcastingINBOUND INFLUENCERS with Dave Gerhardt: How to do great B2B podcasting by Digital 22 Online Ltd
2019-08-0736 min
Embark On The Full Audiobook Everyone Is Talking About — So Riveting!Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by Dave Gerhardt, David CancelPlease visithttps://thebookvoice.com/podcasts/1/audiobook/386426to listen full audiobooks.
Title: Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
Author: Dave Gerhardt, David Cancel
Narrator: Brian Hutchison
Format: Unabridged Audiobook
Length: 6 hours 58 minutes
Release date: July 9, 2019
Genres: Marketing & Advertising
Publisher's Summary:
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and...
2019-07-096h 58Discover the Best Audio Stories in Business & Economics, Sales & RetailConversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by Dave Gerhardt, David CancelPlease visithttps://thebookvoice.com/podcasts/1/audiobook/386426to listen full audiobooks.
Title: Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
Author: Dave Gerhardt, David Cancel
Narrator: Brian Hutchison
Format: Unabridged Audiobook
Length: 6 hours 58 minutes
Release date: July 9, 2019
Genres: Sales & Retail
Publisher's Summary:
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and...
2019-07-096h 58Unlock Top Full Audiobooks in Business & Economics, Marketing & AdvertisingConversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by Dave Gerhardt, David CancelPlease visithttps://thebookvoice.com/podcasts/1/audiobook/386426to listen full audiobooks.
Title: Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
Author: Dave Gerhardt, David Cancel
Narrator: Brian Hutchison
Format: Unabridged Audiobook
Length: 6 hours 58 minutes
Release date: July 9, 2019
Genres: Marketing & Advertising
Publisher's Summary:
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and...
2019-07-096h 58
Market Mentors24. Series 1 | Ep 24 - Dave Gerhardt - VP of Marketing at Drift.comIn this episode, we're in for a real treat. Getting to learn from Dave Gerhardt, who's fast track marketing career covers agency, startups, and being an ex-HubSpot employee. And, Dave has gone from a standalone marketing manager role to VP of Marketing, now managing a team of 20 for one of the fastest growing SaaS companies in the world. We chat about conversational marketing, Drift, and cover some scary ideas like removing lead capture forms from your website. Eek!Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner of Market Recruitment. We connect ambitious B2...
2019-05-1634 min
Tales From The PROSHow To Get People's Attention To Your Brand With Dave GerhardtIn this episode of Tales from the PROS, I chat with Dave Gerhardt who is the VP of Marketing at Drift, which is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. He is also a B2B marketing leader, brand builder, co-creator of the Seeking Wisdom Podcast, HYPERGROWTH, and the official book on Conversational Marketing We talk about Dave's story and experience working at Drift, B2B marketing, conversational marketing, personal branding, how to create engaging content and receive attention, marketing strategies, and much...
2019-05-0831 min
Marketing GeeksDave Gerhardt, VP of Marketing from Drift, Talks the Importance of a Congruent and Authentic Brand PersonalityEp #49 - Boom! Today on Marketing Geeks we are joined by Dave Gerhardt, the VP of marketing from Drift, a conversational marketing platform that connects you with the people ready to buy now. Drift has been absolutely exploding over the last couple of years and the company continues to produce innovative tools that help to communicate and target ideal prospects and customers.
Dave Gerhardt sits down with Justin Womack and Andros Sturgeon for an interview to discuss his role at Drift and his thoughts about what makes an effective marketer in 2019. Many of the old rules of ma...
2019-05-0457 min
Better ProductBuilding an Audience Before Your Digital Product Launches | Dave GerhardtHow do you build an audience when you don’t yet have a product? This week on the Better Product podcast, we’re talking with Dave Gerhardt (@davegerhardt), VP of Marketing at Drift and author of Conversational Marketing. When Dave, a.k.a “DG”, started with Drift, there was no product. Yet his first assignment was to build an audience. So, how did he do it? He started by asking questions. Just like when you go to build your product, you talk to who you think the end user is. You ask them questions, you seek to...
2019-04-2930 min
DMN One-on-OneOne on One with Dave Gerhardt of DriftOne on One with Dave Gerhardt of Drift by DMN One-on-One
2019-04-1714 minDMN One-on-One PodcastsOne on One with Dave Gerhardt of DriftOne on One with Dave Gerhardt of Drift by DMN One-on-One
2019-04-1714 min
The SaaS Revolution ShowHow to build a killer brand to achieve hyper growth with Dave GerhardtOn this episode of the show, we host with Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one.
Dave joined Drift at the very start as the first marketer. When I asked him whether it had been his impressive resume, featuring names such as HubSpot and Constant Contact that got him the job, Dave admitted it was actually his side project, the Tech in Boston podcast, slack channel and email list that had caught the attention of David Cancel.
...
2019-02-2837 min
Paid Search MagicConversational Marketing with Dave GerhardtThis is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift. Dave co-wrote a book, Conversational Marketing, along with Drift CEO David Cancel.
2019-02-2743 min
Exceptions With Jay AcunzoSpecial Edition: Why & How to Write a Book for Your Brand with Drift's Dave GerhardtToday, we get a rare chance to go inside the process of writing a book with Conversational Marketing author and Drift VP of Marketing Dave Gerhardt. Hear why the company felt it was time to do so, how they plan to promote it (without derailing the team), and more details about the wins, frustrations, regrets, and celebrations companies rarely share publicly.
2019-02-2746 min