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Dave Larson

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High Spirits: The Cannabis Business PodcastHigh Spirits: The Cannabis Business Podcast#083 - From Bongs to Beverages: Leading in Cannabis Through 20 Years of Change w/ Dave Daily, Founder of GravSend us a textDave Daly, founder of Grav Labs, shares his 20-year journey from creating the original Gravitron in his parents' garage to building an iconic cannabis accessories brand that's now expanding into THC beverages.• Building a differentiated product with the original all-glass gravity bong in 2004• Growing through innovation when a simple taster product helped save the company from debt• Navigating the evolution from a single-product company to a full accessories line• Making the transition from founder-CEO to bringing on a 50-50 partner• Creating legal agreements that discourage litigation through requiring...2025-04-1158 minTraining Babble: Off-Road Insights for Mountain Bike and Gravel CyclingTraining Babble: Off-Road Insights for Mountain Bike and Gravel CyclingHealthy Weight Loss for Endurance Athletes with Alex LarsonSend us a textLet's connect! Send me a message at KaizenEnduranceSummaryIn this episode of the Training Babble podcast, host Dave Schell speaks with registered dietitian Alex Larson about healthy weight loss strategies for endurance athletes. They discuss the importance of nutrition in training, the shift from focusing on weight loss to improving body composition, and personalized nutrition strategies that can enhance performance. Alex emphasizes the significance of protein intake for recovery and performance, common mistakes athletes make in their weight loss approaches, and the concept of healthy caloric deficits...2024-12-1046 minSMT Marketing PodcastSMT Marketing PodcastE271 Got The Right Marketing Tools?Today, Dave talks about which marketing tools to use to generate positive ROI. Here is where you can get the list of marketing tools Dave discusses in the podcast... https://smtmarketingtools.com2021-07-0804 minSMT Marketing PodcastSMT Marketing PodcastE219 Time To Earn Your PayToday, Dave explains ways to meet your clients’ needs during these times of change to present solutions that will keep them thriving.2020-07-0602 minSMT Marketing PodcastSMT Marketing PodcastE218 Going To Zero - Part 2Today, Dave talks about the choices for a mailing address after moving to a virtual office.2020-06-2914 minSMT Marketing PodcastSMT Marketing PodcastE217 Going To Zero - Part 1Today, Dave talks about moving an established office into a remote model and walks through the steps for a smooth transition.2020-06-2209 minSMT Marketing PodcastSMT Marketing PodcastE216 Two Things That Move People To BuyToday, Dave discusses the two sales techniques that get the sale, citing Chet Holmes’ proven strategy.2020-06-1503 minSMT Marketing PodcastSMT Marketing PodcastE215 Time To Review Your ReviewsToday, Dave give tips on ensuring your product and company reviews are up-to-date and reflective of positive feedback.2020-06-0804 minSMT Marketing PodcastSMT Marketing PodcastE214 Want More Buyers... Try This!Today, Dave discusses risk reversal techniques that can help attract more buyers and generate more sales.2020-06-0104 minSMT Marketing PodcastSMT Marketing PodcastE213 How To 10X Your Audience Without 10X The EffortToday, Dave talks about ways to leverage various marketing platforms to extend your reach.2020-05-2502 minSMT Marketing PodcastSMT Marketing PodcastE212 The Right Message For A RecessionToday, Dave talks about the importance of messaging as people navigate through uncertain times.2020-05-1806 minSMT Marketing PodcastSMT Marketing PodcastE211 There Is No Harm In AskingToday, Dave talks about ways that marketers can get the responses they are looking for from their audiences and cites Ryan Levesque’s book, "Ask." to explore how.2020-05-1105 minSMT Marketing PodcastSMT Marketing PodcastE210 Instant Buyer's RemorseToday, Dave talks about a recent online transaction gone bad and how to avoid this as both a consumer and if your company is the seller.2020-05-0409 minSMT Marketing PodcastSMT Marketing PodcastE209 Return from Thud FactorToday, Dave talks about ways to make impact in a shorter time frame with your marketing.2020-04-2703 minSMT Marketing PodcastSMT Marketing PodcastE208 How To Take FeedbackToday, Dave talks about methods to capture feedback from your customers and successfully make the improvements that are identified in the process.2020-04-2007 minSMT Marketing PodcastSMT Marketing PodcastE207 The Wisdom of 2-Step Order FormsToday, Dave talks about the effectiveness of online 2-step order forms and sales funnels and gives away a free strategy session to help drive home how.  Click the link below to sign up to receive a 14-Day Free Trial of Clickfunnels and Dave's special offer of helping you 1 on 1 to map out your funnel: https://clickfunnels.com/?cf_affiliate_id=153151&affiliate_id=1531512020-04-1304 minSMT Marketing PodcastSMT Marketing PodcastE206 The Power of BOGOToday, Dave talks about how buy one, get one free offers work well with certain items but not others.2020-04-0607 minSMT Marketing PodcastSMT Marketing PodcastE205 How To Tell Your Advertising Is WorkingToday, Dave gives an anecdotal way of how to measure advertising success during this unprecedented time.2020-03-3005 minSMT Marketing PodcastSMT Marketing PodcastE204 Can You Afford It?Today, Dave talks about getting past your fears during these uncertain times to make the overall picture better for your company.2020-03-2304 minSMT Marketing PodcastSMT Marketing PodcastE203 Leave Corona Out of Your MarketingToday, Dave talks about the importance of avoiding mention of Coronavirus in your marketing to ensure sensitivity to your customers and prospects during this difficult time.2020-03-1608 minSMT Marketing PodcastSMT Marketing PodcastE202 How To Make Better Decisions In A CrisisToday, Dave outlines ways that leaders can help their teams in times of crisis.2020-03-0906 minSMT Marketing PodcastSMT Marketing PodcastE201 Tools To Go VirtualToday, Dave discusses some of the tools that can help make working from home more seamless.2020-03-0208 minSMT Marketing PodcastSMT Marketing PodcastE200 How To Be A Successful FailureToday, Dave discusses how to hone in on the successes amidst marketing failures.2020-02-2404 minSMT Marketing PodcastSMT Marketing PodcastE199 Who Can You Serve?Today, Dave discusses how to unlock a person’s thinking to help you discover which types of clients your company would most successfully engage with, citing the book, The Dan Sullivan Question.2020-02-1706 minSMT Marketing PodcastSMT Marketing PodcastE198 Keeping Up Your Personal BrandToday, Dave discusses how your personal brand is affected by the colors you wear from your wardrobe to your hair and nail color and explains how a color consultant can conduct a color analysis to ensure you are looking your best and staying on brand.2020-02-1004 minSMT Marketing PodcastSMT Marketing PodcastE197 Syncing Your OffersToday, Dave discusses the best practices of how to convey offers on your website and align them with your customers during their visits to your site.2020-02-0306 minSMT Marketing PodcastSMT Marketing PodcastE196 What is the Best BUY Button Color?Today, Dave discusses how a website’s “buy” button color can make a huge difference in conversions.2020-01-2704 minSMT Marketing PodcastSMT Marketing PodcastE195 Would You Pay $24.99 For French Fries?Today, Dave discusses how new, innovative packaging can increase the value of your existing product or service and highlights Disney’s new light-up Millennium Falcon French Fry Bucket.2020-01-2004 minSMT Marketing PodcastSMT Marketing PodcastE194 FanFlopToday, Dave talks about the Dr. Pepper College Football Fansville TV commercial series and how the advertisers have left fans in the dark by not getting the message across clearly.2020-01-1707 minSMT Marketing PodcastSMT Marketing PodcastE193 I've Been MossedToday, Dave talks about an incident with an affiliate marketing partner that stole a sale rather than following the proper affiliate protocol.2020-01-0604 minSMT Marketing PodcastSMT Marketing PodcastE192 Change of Planner...Today, Dave reviews 5 different planners to help you find the right one for you to keep you organized in the new year and beyond.2019-12-3024 minSMT Marketing PodcastSMT Marketing PodcastE191 Tracking Your Personal ResultsToday, Dave talks about successfully using a planner to ensure you stay on track with your professional and personal goals throughout the year and to allow you to right the course timely should things get off track.2019-12-2309 minSMT Marketing PodcastSMT Marketing PodcastE190 Some Scary Lessons in MarketingToday, Dave talks about the importance of keeping your eyes on the data and facts in your marketing initiatives while keeping an open mind so that decisions to change direction are not made in haste.2019-12-1609 minSMT Marketing PodcastSMT Marketing PodcastE189 Creating A Path For Your ProspectsToday, Dave talks about the importance of forging a path to connect with your prospects by making sure your online presence is representative of your brand and marketing goals.2019-12-0908 minSMT Marketing PodcastSMT Marketing PodcastE188 Can Providing Value Go Too Far?Today, Dave talks about how marketers can avoid blowing a future with a customer by not giving away too much just to get a quick sale, especially during Black Friday and Cyber Monday when discounts and offers are most competitive.2019-12-0205 minSMT Marketing PodcastSMT Marketing PodcastE187 Who Has The Time?Today, Dave talks about the many Black Friday and holiday offers that marketers have sent him over the last couple of weeks and the importance of managing your time over the holidays and avoiding purchases that may create additional work so that you can unplug and take that well deserved holiday break.2019-11-2504 minSMT Marketing PodcastSMT Marketing PodcastE186 Pony BlunderToday, Dave talks about the potential implications of misnaming a product  after Ford’s recent release of the new electric Ford Mustang Mach-E, with a name that implies speed and horsepower, yet it is essentially an SUV with none of the traditional Mustang features.2019-11-1805 minSMT Marketing PodcastSMT Marketing PodcastE185 Holiday Ad ManagementToday, Dave gives tips on how to spend wisely on digital advertising during the holiday season.2019-11-1104 minSMT Marketing PodcastSMT Marketing PodcastE184 B2B Social MediaToday, Dave shares insights into which social media platforms are best for reaching a B2B audience.2019-11-0406 minSMT Marketing PodcastSMT Marketing PodcastE183 Expanding Your Business With FranchisingToday, Dave talks about how franchising can be a great way to grow your business.2019-10-2805 minSMT Marketing PodcastSMT Marketing PodcastE182 Building Multi-location WebsitesToday, Dave talks about the benefits of creating separate websites for franchises and businesses with multiple locations.2019-10-2109 minSMT Marketing PodcastSMT Marketing PodcastE181 Building Franchisor WebsitesToday, Dave talks about the do’s and don’ts of building franchisor websites to make sure your customer audience does not get confused with your franchise opportunity audience.2019-10-1407 minSMT Marketing PodcastSMT Marketing PodcastE180 What's Your Product Shelf Life?Today, Dave talks about the importance of determining how long your product will be viable and ways to extend its shelf life.2019-10-1106 minSMT Marketing PodcastSMT Marketing PodcastE179 Are You Thinking Big Enough?Today, Dave talks about stepping out of your comfort zone to focus on projects with bigger potential.2019-10-1008 minSMT Marketing PodcastSMT Marketing PodcastE178 How To Focus Your Marketing EffortsToday, Dave shares tips on what you need to do to keep your marketing focused on the most important things.2019-10-0904 minSMT Marketing PodcastSMT Marketing PodcastE177 Growing You Prospect List Before Your ProductToday, Dave talks about ways you can build your prospect list before your product launches to improve launch success and avoid pitfalls.2019-10-0802 minSMT Marketing PodcastSMT Marketing PodcastE176 Making Sure There Is A MarketToday, Dave talks about critical components to look for to make sure that you have a viable market for your product.2019-10-0704 minSMT Marketing PodcastSMT Marketing PodcastE175 Being The Face Of Your CompanyToday, Dave talks about the pros and cons of being the face of your company.2019-10-0408 minSMT Marketing PodcastSMT Marketing PodcastE174 Taking The LeapToday, Dave gives insights into what you must build in your prospect to get them to feel certain that your company’s products or services are right for them and to act.2019-10-0305 minSMT Marketing PodcastSMT Marketing PodcastE173 Marketing Needs A Bigger PondToday, Dave discusses 5 ways to expand and create a bigger pond to target and reach more prospects.2019-10-0206 minSMT Marketing PodcastSMT Marketing PodcastE172 Getting Before and Afters RightToday, Dave talks about the different types of before and after photos and the purpose and best practices for utilizing each to capture your audience’s attention.2019-10-0108 minSMT Marketing PodcastSMT Marketing PodcastE171 Upgrading Clients To Recurring RevenueToday, Dave talks about the power of recurring revenue and how it can transform your business and shares two simple tips that can turn your clients into recurring revenue clients.2019-09-3003 minSMT Marketing PodcastSMT Marketing PodcastE170 Are You Intelligent, Creative and Skilled?Today, Dave gives insightful tips on the importance of prioritization in self and professional development.2019-09-2705 minSMT Marketing PodcastSMT Marketing PodcastE169 Podcast Revenue Forecast... $0Today, Dave talks about how to get real value out of your podcast by having a solid back end sales process.2019-09-2604 minSMT Marketing PodcastSMT Marketing PodcastE168 Show Me The Way - Lessons From AmazonToday, Dave talks about his lessons learned from launching new products on Amazon.com recently and gives tips on the best ways to navigate through the many complexities to get your products entered and launched successfully.2019-09-2509 minSMT Marketing PodcastSMT Marketing PodcastE167 Marketing That Is On PointToday, Dave gives valuable advice about how to fine tune your email marketing content to capture and keep your audience’s attention.2019-09-2402 minSMT Marketing PodcastSMT Marketing PodcastE166 Engaging Your Audience At TradeshowsToday, Dave talks about best practices for tradeshow sponsors and vendors to help them engage their audience and build relationships with prospects and clients, while leaving a positive, lasting impression.2019-09-2309 minSMT Marketing PodcastSMT Marketing PodcastE165 Making New PlansToday, Dave talks about the importance of having and updating your company’s business and marketing plans.2019-09-2005 minSMT Marketing PodcastSMT Marketing PodcastE164 A Marketing Motto To Live ByToday, Dave talks about one of the most revered marketing mottos in the world and elaborates on ways you can successfully follow it.2019-09-1905 minSMT Marketing PodcastSMT Marketing PodcastE163 Marketing That Will Make You Proud To Be A MarketerToday, Dave talks about the importance of giving back with your marketing efforts to help charities in need.2019-09-1808 minSMT Marketing PodcastSMT Marketing PodcastE162 Tricks Are For KidsToday, Dave talks about fly-by-night marketing tricks and what to focus on instead to build a solid and successful business.2019-09-1805 minSMT Marketing PodcastSMT Marketing PodcastE161 Three Factors That Make Clients Want To LeaveToday, Dave talks about several hot buttons that can make your clients walk out the door and gives helpful tips on what you can do to ensure they stay.2019-09-1609 minSMT Marketing PodcastSMT Marketing PodcastE160 What Is Better Than FREE?Today, Dave talks about the power of a free offer and puts it to the test by offering a free gift to his audience.2019-09-1302 minSMT Marketing PodcastSMT Marketing PodcastE159 Is Using 3rd Party Data Evil?Today, Dave explores the crackdown on the use of 3rd party data in digital marketing and the implications to progress that new regulations may impose.2019-09-1211 minSMT Marketing PodcastSMT Marketing PodcastE158 The Next Big Marketing Buzzword… Intent (Part 2)Today, Dave focuses on Google in Part 2 of his two-part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.2019-09-1110 minSMT Marketing PodcastSMT Marketing PodcastE157 The Next Big Marketing Buzzword... Intent (Part 1)Today, Dave kicks off a two part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.2019-09-1007 minSMT Marketing PodcastSMT Marketing PodcastE156 Marketing That Gives Marketers A Bad NameToday, Dave talks about what can happen when marketers roll out and market products that are not ready and fall short of promises and expectations.2019-09-0907 minSMT Marketing PodcastSMT Marketing PodcastE155 Instagram BurnoutToday, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and offers perspectives on how you can differentiate on quality if quality is equated to being fake.2019-09-0605 minSMT Marketing PodcastSMT Marketing PodcastE154 How To Reduce CompetitionToday, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things with a large barrier to entry, these helpful tips will help your business knock out the competition.2019-09-0504 minSMT Marketing PodcastSMT Marketing PodcastE153 Getting Your Niche RightToday, Dave defines and discusses the true meaning of the niche in the marketing world as the problems you solve for your target audience – not your target audience, as is commonly thought.2019-09-0402 minSMT Marketing PodcastSMT Marketing PodcastE152 Royalty-Free Doesn't Mean Free FreeToday, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professional photographer, creative commons usage, and more.2019-09-0307 minSMT Marketing PodcastSMT Marketing PodcastE151 Are Industry Specialists Worth the Money?Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partnership.2019-09-0210 minSMT Marketing PodcastSMT Marketing PodcastE150 One Critical Piece If You Are Running Ads On FacebookToday, Dave talks about the importance of having someone monitor your Facebook page if you are running ads and why this so important.2019-08-3002 minSMT Marketing PodcastSMT Marketing PodcastE149 Increasing Email DeliverabilityToday, Dave gives us important tips on how to keep your email marketing lists clean to increase your open and click rates and to stay out of the dreaded spam filters.2019-08-2905 minSMT Marketing PodcastSMT Marketing PodcastE148 How To Increase Perceptions Of QualityToday, Dave talks about what business owners can do to increase the perceived value of your products.2019-08-2805 minSMT Marketing PodcastSMT Marketing PodcastE147 Capturing Quality Remote Interviews For PodcastsToday, Dave gives 5 helpful tips to ensure that your remote podcast interviews sound great.2019-08-2707 minSMT Marketing PodcastSMT Marketing PodcastE146 Do You Need More Publicity?Today, Dave talks about his new Free Publicity Cheatsheet which is a free resource that offers 10 ways to get more publicity for your business. https://FreePublicityCheatsheet.com2019-08-2602 minSMT Marketing PodcastSMT Marketing PodcastE145 Should I Use A Countdown Clock?Today, Dave talks about creating a sense of urgency with offers in your sales funnels by adding “limited time” elements to get your audience to act quickly to get the best deals.2019-08-2302 minSMT Marketing PodcastSMT Marketing PodcastE144 To Close Or Not To Close The PostToday, Dave talks about the implications of closing posts in Facebook Groups when negative comments and discussions are made and offers perspectives into resolution.2019-08-2209 minSMT Marketing PodcastSMT Marketing PodcastE143 What Traffic Should I Test?Today, Dave talks about the importance of identifying and testing the traffic in your sales funnel.2019-08-2108 minSMT Marketing PodcastSMT Marketing PodcastE142 What Should I Test On My Sales Funnel?Today, Dave shares tips on testing to ensure your ClickFunnels sales funnel is generating maximum results. From testing the headlines, offers and AB tests on pricing to the order form and satisfaction guarantee, you don’t want to miss these best practices.  2019-08-2006 minSMT Marketing PodcastSMT Marketing PodcastE141 Three Simple Tips For Better Audio RecordingsToday, Dave gives us 3 simple tips to improve the sound quality of your audio recordings. 2019-08-1905 minSMT Marketing PodcastSMT Marketing PodcastE140 Getting Started In The Podcasting IndustryToday, Dave shares some great nuggets from Gregg Clunis, whose Tiny Leaps, Big Challenges podcast helped revolutionize the industry.2019-08-1609 minSMT Marketing PodcastSMT Marketing PodcastE139 Podcasting Tips from Kate EricksonToday, Dave shares important podcasting tips from writer and podcaster, Kate Erickson while attending the Podcast Movement conference in Orlando, FL. 2019-08-1508 minSMT Marketing PodcastSMT Marketing PodcastE138 I'm A SuperfanToday, Dave tells us about his chance meeting with renowned podcaster and author, Pat Flynn and how important podcasting is in building community. 2019-08-1410 minSMT Marketing PodcastSMT Marketing PodcastE137 Getting The Most Out Of A ConferenceToday, Dave gives us helpful tips about maximizing your time and results at conferences. 2019-08-1313 minSMT Marketing PodcastSMT Marketing PodcastE136 Tossing and TurningToday, Dave updates us on how he faced a recent unexpected business challenge and emerged successful by believing in his team. 2019-08-1206 minSMT Marketing PodcastSMT Marketing PodcastE135 Don't Lock UpToday, Dave outlines positive steps to follow when your business is faced with an unexpected challenge.2019-08-0906 minSMT Marketing PodcastSMT Marketing PodcastE134 This Bot Is For You!Today, Dave talks about effective use of a website chatbot to engage visitors.2019-08-0806 minSMT Marketing PodcastSMT Marketing PodcastE133 Pumping Up Your Email Subject Lines With EmojisToday, Dave talks about spicing up your email subject lines with emojis.2019-08-0703 minSMT Marketing PodcastSMT Marketing PodcastE132 Can An Unmute Button Make The Difference?Today, Dave discusses video advertising platforms and the new trend of closed captioning with muted sound.2019-08-0606 minSMT Marketing PodcastSMT Marketing PodcastE131 Positioning For The Long HaulToday, Dave talks about how you can make sure your business is properly positioned.2019-08-0504 minSMT Marketing PodcastSMT Marketing PodcastE130 Filling In The GapsToday, Dave talks about how to fill in the gaps in your sales and marketing data. 2019-08-0207 minSMT Marketing PodcastSMT Marketing PodcastE129 Sometimes You Have To Go Old SchoolToday, Dave talks about what to do if some of the more modern approaches to marketing aren't working.2019-08-0103 minSMT Marketing PodcastSMT Marketing PodcastE128 Put It On Lock DownToday, Dave talks about considerations for keeping your CRM clean.2019-07-3105 minSMT Marketing PodcastSMT Marketing PodcastE127 Just Blowing SmokeToday, Dave discusses perceptions of offers. Are they legitimate reasons for parts of your offer or are they just marketing hype.2019-07-3008 minSMT Marketing PodcastSMT Marketing PodcastE126 An Irresistible OfferToday, Dave dissects an offer he found to be irresistible. He shares the components and the psychology.2019-07-2906 min