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Showing episodes and shows of
Dave Larson
Shows
High Spirits: The Cannabis Business Podcast
#083 - From Bongs to Beverages: Leading in Cannabis Through 20 Years of Change w/ Dave Daily, Founder of Grav
Send us a textDave Daly, founder of Grav Labs, shares his 20-year journey from creating the original Gravitron in his parents' garage to building an iconic cannabis accessories brand that's now expanding into THC beverages.• Building a differentiated product with the original all-glass gravity bong in 2004• Growing through innovation when a simple taster product helped save the company from debt• Navigating the evolution from a single-product company to a full accessories line• Making the transition from founder-CEO to bringing on a 50-50 partner• Creating legal agreements that discourage litigation through requiring...
2025-04-11
58 min
Training Babble: Off-Road Insights for Mountain Bike and Gravel Cycling
Healthy Weight Loss for Endurance Athletes with Alex Larson
Send us a textLet's connect! Send me a message at KaizenEnduranceSummaryIn this episode of the Training Babble podcast, host Dave Schell speaks with registered dietitian Alex Larson about healthy weight loss strategies for endurance athletes. They discuss the importance of nutrition in training, the shift from focusing on weight loss to improving body composition, and personalized nutrition strategies that can enhance performance. Alex emphasizes the significance of protein intake for recovery and performance, common mistakes athletes make in their weight loss approaches, and the concept of healthy caloric deficits...
2024-12-10
46 min
SMT Marketing Podcast
E271 Got The Right Marketing Tools?
Today, Dave talks about which marketing tools to use to generate positive ROI. Here is where you can get the list of marketing tools Dave discusses in the podcast... https://smtmarketingtools.com
2021-07-08
04 min
SMT Marketing Podcast
E219 Time To Earn Your Pay
Today, Dave explains ways to meet your clients’ needs during these times of change to present solutions that will keep them thriving.
2020-07-06
02 min
SMT Marketing Podcast
E218 Going To Zero - Part 2
Today, Dave talks about the choices for a mailing address after moving to a virtual office.
2020-06-29
14 min
SMT Marketing Podcast
E217 Going To Zero - Part 1
Today, Dave talks about moving an established office into a remote model and walks through the steps for a smooth transition.
2020-06-22
09 min
SMT Marketing Podcast
E216 Two Things That Move People To Buy
Today, Dave discusses the two sales techniques that get the sale, citing Chet Holmes’ proven strategy.
2020-06-15
03 min
SMT Marketing Podcast
E215 Time To Review Your Reviews
Today, Dave give tips on ensuring your product and company reviews are up-to-date and reflective of positive feedback.
2020-06-08
04 min
SMT Marketing Podcast
E214 Want More Buyers... Try This!
Today, Dave discusses risk reversal techniques that can help attract more buyers and generate more sales.
2020-06-01
04 min
SMT Marketing Podcast
E213 How To 10X Your Audience Without 10X The Effort
Today, Dave talks about ways to leverage various marketing platforms to extend your reach.
2020-05-25
02 min
SMT Marketing Podcast
E212 The Right Message For A Recession
Today, Dave talks about the importance of messaging as people navigate through uncertain times.
2020-05-18
06 min
SMT Marketing Podcast
E211 There Is No Harm In Asking
Today, Dave talks about ways that marketers can get the responses they are looking for from their audiences and cites Ryan Levesque’s book, "Ask." to explore how.
2020-05-11
05 min
SMT Marketing Podcast
E210 Instant Buyer's Remorse
Today, Dave talks about a recent online transaction gone bad and how to avoid this as both a consumer and if your company is the seller.
2020-05-04
09 min
SMT Marketing Podcast
E209 Return from Thud Factor
Today, Dave talks about ways to make impact in a shorter time frame with your marketing.
2020-04-27
03 min
SMT Marketing Podcast
E208 How To Take Feedback
Today, Dave talks about methods to capture feedback from your customers and successfully make the improvements that are identified in the process.
2020-04-20
07 min
SMT Marketing Podcast
E207 The Wisdom of 2-Step Order Forms
Today, Dave talks about the effectiveness of online 2-step order forms and sales funnels and gives away a free strategy session to help drive home how. Click the link below to sign up to receive a 14-Day Free Trial of Clickfunnels and Dave's special offer of helping you 1 on 1 to map out your funnel: https://clickfunnels.com/?cf_affiliate_id=153151&affiliate_id=153151
2020-04-13
04 min
SMT Marketing Podcast
E206 The Power of BOGO
Today, Dave talks about how buy one, get one free offers work well with certain items but not others.
2020-04-06
07 min
SMT Marketing Podcast
E205 How To Tell Your Advertising Is Working
Today, Dave gives an anecdotal way of how to measure advertising success during this unprecedented time.
2020-03-30
05 min
SMT Marketing Podcast
E204 Can You Afford It?
Today, Dave talks about getting past your fears during these uncertain times to make the overall picture better for your company.
2020-03-23
04 min
SMT Marketing Podcast
E203 Leave Corona Out of Your Marketing
Today, Dave talks about the importance of avoiding mention of Coronavirus in your marketing to ensure sensitivity to your customers and prospects during this difficult time.
2020-03-16
08 min
SMT Marketing Podcast
E202 How To Make Better Decisions In A Crisis
Today, Dave outlines ways that leaders can help their teams in times of crisis.
2020-03-09
06 min
SMT Marketing Podcast
E201 Tools To Go Virtual
Today, Dave discusses some of the tools that can help make working from home more seamless.
2020-03-02
08 min
SMT Marketing Podcast
E200 How To Be A Successful Failure
Today, Dave discusses how to hone in on the successes amidst marketing failures.
2020-02-24
04 min
SMT Marketing Podcast
E199 Who Can You Serve?
Today, Dave discusses how to unlock a person’s thinking to help you discover which types of clients your company would most successfully engage with, citing the book, The Dan Sullivan Question.
2020-02-17
06 min
SMT Marketing Podcast
E198 Keeping Up Your Personal Brand
Today, Dave discusses how your personal brand is affected by the colors you wear from your wardrobe to your hair and nail color and explains how a color consultant can conduct a color analysis to ensure you are looking your best and staying on brand.
2020-02-10
04 min
SMT Marketing Podcast
E197 Syncing Your Offers
Today, Dave discusses the best practices of how to convey offers on your website and align them with your customers during their visits to your site.
2020-02-03
06 min
SMT Marketing Podcast
E196 What is the Best BUY Button Color?
Today, Dave discusses how a website’s “buy” button color can make a huge difference in conversions.
2020-01-27
04 min
SMT Marketing Podcast
E195 Would You Pay $24.99 For French Fries?
Today, Dave discusses how new, innovative packaging can increase the value of your existing product or service and highlights Disney’s new light-up Millennium Falcon French Fry Bucket.
2020-01-20
04 min
SMT Marketing Podcast
E194 FanFlop
Today, Dave talks about the Dr. Pepper College Football Fansville TV commercial series and how the advertisers have left fans in the dark by not getting the message across clearly.
2020-01-17
07 min
SMT Marketing Podcast
E193 I've Been Mossed
Today, Dave talks about an incident with an affiliate marketing partner that stole a sale rather than following the proper affiliate protocol.
2020-01-06
04 min
SMT Marketing Podcast
E192 Change of Planner...
Today, Dave reviews 5 different planners to help you find the right one for you to keep you organized in the new year and beyond.
2019-12-30
24 min
SMT Marketing Podcast
E191 Tracking Your Personal Results
Today, Dave talks about successfully using a planner to ensure you stay on track with your professional and personal goals throughout the year and to allow you to right the course timely should things get off track.
2019-12-23
09 min
SMT Marketing Podcast
E190 Some Scary Lessons in Marketing
Today, Dave talks about the importance of keeping your eyes on the data and facts in your marketing initiatives while keeping an open mind so that decisions to change direction are not made in haste.
2019-12-16
09 min
SMT Marketing Podcast
E189 Creating A Path For Your Prospects
Today, Dave talks about the importance of forging a path to connect with your prospects by making sure your online presence is representative of your brand and marketing goals.
2019-12-09
08 min
SMT Marketing Podcast
E188 Can Providing Value Go Too Far?
Today, Dave talks about how marketers can avoid blowing a future with a customer by not giving away too much just to get a quick sale, especially during Black Friday and Cyber Monday when discounts and offers are most competitive.
2019-12-02
05 min
SMT Marketing Podcast
E187 Who Has The Time?
Today, Dave talks about the many Black Friday and holiday offers that marketers have sent him over the last couple of weeks and the importance of managing your time over the holidays and avoiding purchases that may create additional work so that you can unplug and take that well deserved holiday break.
2019-11-25
04 min
SMT Marketing Podcast
E186 Pony Blunder
Today, Dave talks about the potential implications of misnaming a product after Ford’s recent release of the new electric Ford Mustang Mach-E, with a name that implies speed and horsepower, yet it is essentially an SUV with none of the traditional Mustang features.
2019-11-18
05 min
SMT Marketing Podcast
E185 Holiday Ad Management
Today, Dave gives tips on how to spend wisely on digital advertising during the holiday season.
2019-11-11
04 min
SMT Marketing Podcast
E184 B2B Social Media
Today, Dave shares insights into which social media platforms are best for reaching a B2B audience.
2019-11-04
06 min
SMT Marketing Podcast
E183 Expanding Your Business With Franchising
Today, Dave talks about how franchising can be a great way to grow your business.
2019-10-28
05 min
SMT Marketing Podcast
E182 Building Multi-location Websites
Today, Dave talks about the benefits of creating separate websites for franchises and businesses with multiple locations.
2019-10-21
09 min
SMT Marketing Podcast
E181 Building Franchisor Websites
Today, Dave talks about the do’s and don’ts of building franchisor websites to make sure your customer audience does not get confused with your franchise opportunity audience.
2019-10-14
07 min
SMT Marketing Podcast
E180 What's Your Product Shelf Life?
Today, Dave talks about the importance of determining how long your product will be viable and ways to extend its shelf life.
2019-10-11
06 min
SMT Marketing Podcast
E179 Are You Thinking Big Enough?
Today, Dave talks about stepping out of your comfort zone to focus on projects with bigger potential.
2019-10-10
08 min
SMT Marketing Podcast
E178 How To Focus Your Marketing Efforts
Today, Dave shares tips on what you need to do to keep your marketing focused on the most important things.
2019-10-09
04 min
SMT Marketing Podcast
E177 Growing You Prospect List Before Your Product
Today, Dave talks about ways you can build your prospect list before your product launches to improve launch success and avoid pitfalls.
2019-10-08
02 min
SMT Marketing Podcast
E176 Making Sure There Is A Market
Today, Dave talks about critical components to look for to make sure that you have a viable market for your product.
2019-10-07
04 min
SMT Marketing Podcast
E175 Being The Face Of Your Company
Today, Dave talks about the pros and cons of being the face of your company.
2019-10-04
08 min
SMT Marketing Podcast
E174 Taking The Leap
Today, Dave gives insights into what you must build in your prospect to get them to feel certain that your company’s products or services are right for them and to act.
2019-10-03
05 min
SMT Marketing Podcast
E173 Marketing Needs A Bigger Pond
Today, Dave discusses 5 ways to expand and create a bigger pond to target and reach more prospects.
2019-10-02
06 min
SMT Marketing Podcast
E172 Getting Before and Afters Right
Today, Dave talks about the different types of before and after photos and the purpose and best practices for utilizing each to capture your audience’s attention.
2019-10-01
08 min
SMT Marketing Podcast
E171 Upgrading Clients To Recurring Revenue
Today, Dave talks about the power of recurring revenue and how it can transform your business and shares two simple tips that can turn your clients into recurring revenue clients.
2019-09-30
03 min
SMT Marketing Podcast
E170 Are You Intelligent, Creative and Skilled?
Today, Dave gives insightful tips on the importance of prioritization in self and professional development.
2019-09-27
05 min
SMT Marketing Podcast
E169 Podcast Revenue Forecast... $0
Today, Dave talks about how to get real value out of your podcast by having a solid back end sales process.
2019-09-26
04 min
SMT Marketing Podcast
E168 Show Me The Way - Lessons From Amazon
Today, Dave talks about his lessons learned from launching new products on Amazon.com recently and gives tips on the best ways to navigate through the many complexities to get your products entered and launched successfully.
2019-09-25
09 min
SMT Marketing Podcast
E167 Marketing That Is On Point
Today, Dave gives valuable advice about how to fine tune your email marketing content to capture and keep your audience’s attention.
2019-09-24
02 min
SMT Marketing Podcast
E166 Engaging Your Audience At Tradeshows
Today, Dave talks about best practices for tradeshow sponsors and vendors to help them engage their audience and build relationships with prospects and clients, while leaving a positive, lasting impression.
2019-09-23
09 min
SMT Marketing Podcast
E165 Making New Plans
Today, Dave talks about the importance of having and updating your company’s business and marketing plans.
2019-09-20
05 min
SMT Marketing Podcast
E164 A Marketing Motto To Live By
Today, Dave talks about one of the most revered marketing mottos in the world and elaborates on ways you can successfully follow it.
2019-09-19
05 min
SMT Marketing Podcast
E163 Marketing That Will Make You Proud To Be A Marketer
Today, Dave talks about the importance of giving back with your marketing efforts to help charities in need.
2019-09-18
08 min
SMT Marketing Podcast
E162 Tricks Are For Kids
Today, Dave talks about fly-by-night marketing tricks and what to focus on instead to build a solid and successful business.
2019-09-18
05 min
SMT Marketing Podcast
E161 Three Factors That Make Clients Want To Leave
Today, Dave talks about several hot buttons that can make your clients walk out the door and gives helpful tips on what you can do to ensure they stay.
2019-09-16
09 min
SMT Marketing Podcast
E160 What Is Better Than FREE?
Today, Dave talks about the power of a free offer and puts it to the test by offering a free gift to his audience.
2019-09-13
02 min
SMT Marketing Podcast
E159 Is Using 3rd Party Data Evil?
Today, Dave explores the crackdown on the use of 3rd party data in digital marketing and the implications to progress that new regulations may impose.
2019-09-12
11 min
SMT Marketing Podcast
E158 The Next Big Marketing Buzzword… Intent (Part 2)
Today, Dave focuses on Google in Part 2 of his two-part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
2019-09-11
10 min
SMT Marketing Podcast
E157 The Next Big Marketing Buzzword... Intent (Part 1)
Today, Dave kicks off a two part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
2019-09-10
07 min
SMT Marketing Podcast
E156 Marketing That Gives Marketers A Bad Name
Today, Dave talks about what can happen when marketers roll out and market products that are not ready and fall short of promises and expectations.
2019-09-09
07 min
SMT Marketing Podcast
E155 Instagram Burnout
Today, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and offers perspectives on how you can differentiate on quality if quality is equated to being fake.
2019-09-06
05 min
SMT Marketing Podcast
E154 How To Reduce Competition
Today, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things with a large barrier to entry, these helpful tips will help your business knock out the competition.
2019-09-05
04 min
SMT Marketing Podcast
E153 Getting Your Niche Right
Today, Dave defines and discusses the true meaning of the niche in the marketing world as the problems you solve for your target audience – not your target audience, as is commonly thought.
2019-09-04
02 min
SMT Marketing Podcast
E152 Royalty-Free Doesn't Mean Free Free
Today, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professional photographer, creative commons usage, and more.
2019-09-03
07 min
SMT Marketing Podcast
E151 Are Industry Specialists Worth the Money?
Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partnership.
2019-09-02
10 min
SMT Marketing Podcast
E150 One Critical Piece If You Are Running Ads On Facebook
Today, Dave talks about the importance of having someone monitor your Facebook page if you are running ads and why this so important.
2019-08-30
02 min
SMT Marketing Podcast
E149 Increasing Email Deliverability
Today, Dave gives us important tips on how to keep your email marketing lists clean to increase your open and click rates and to stay out of the dreaded spam filters.
2019-08-29
05 min
SMT Marketing Podcast
E148 How To Increase Perceptions Of Quality
Today, Dave talks about what business owners can do to increase the perceived value of your products.
2019-08-28
05 min
SMT Marketing Podcast
E147 Capturing Quality Remote Interviews For Podcasts
Today, Dave gives 5 helpful tips to ensure that your remote podcast interviews sound great.
2019-08-27
07 min
SMT Marketing Podcast
E146 Do You Need More Publicity?
Today, Dave talks about his new Free Publicity Cheatsheet which is a free resource that offers 10 ways to get more publicity for your business. https://FreePublicityCheatsheet.com
2019-08-26
02 min
SMT Marketing Podcast
E145 Should I Use A Countdown Clock?
Today, Dave talks about creating a sense of urgency with offers in your sales funnels by adding “limited time” elements to get your audience to act quickly to get the best deals.
2019-08-23
02 min
SMT Marketing Podcast
E144 To Close Or Not To Close The Post
Today, Dave talks about the implications of closing posts in Facebook Groups when negative comments and discussions are made and offers perspectives into resolution.
2019-08-22
09 min
SMT Marketing Podcast
E143 What Traffic Should I Test?
Today, Dave talks about the importance of identifying and testing the traffic in your sales funnel.
2019-08-21
08 min
SMT Marketing Podcast
E142 What Should I Test On My Sales Funnel?
Today, Dave shares tips on testing to ensure your ClickFunnels sales funnel is generating maximum results. From testing the headlines, offers and AB tests on pricing to the order form and satisfaction guarantee, you don’t want to miss these best practices.
2019-08-20
06 min
SMT Marketing Podcast
E141 Three Simple Tips For Better Audio Recordings
Today, Dave gives us 3 simple tips to improve the sound quality of your audio recordings.
2019-08-19
05 min
SMT Marketing Podcast
E140 Getting Started In The Podcasting Industry
Today, Dave shares some great nuggets from Gregg Clunis, whose Tiny Leaps, Big Challenges podcast helped revolutionize the industry.
2019-08-16
09 min
SMT Marketing Podcast
E139 Podcasting Tips from Kate Erickson
Today, Dave shares important podcasting tips from writer and podcaster, Kate Erickson while attending the Podcast Movement conference in Orlando, FL.
2019-08-15
08 min
SMT Marketing Podcast
E138 I'm A Superfan
Today, Dave tells us about his chance meeting with renowned podcaster and author, Pat Flynn and how important podcasting is in building community.
2019-08-14
10 min
SMT Marketing Podcast
E137 Getting The Most Out Of A Conference
Today, Dave gives us helpful tips about maximizing your time and results at conferences.
2019-08-13
13 min
SMT Marketing Podcast
E136 Tossing and Turning
Today, Dave updates us on how he faced a recent unexpected business challenge and emerged successful by believing in his team.
2019-08-12
06 min
SMT Marketing Podcast
E135 Don't Lock Up
Today, Dave outlines positive steps to follow when your business is faced with an unexpected challenge.
2019-08-09
06 min
SMT Marketing Podcast
E134 This Bot Is For You!
Today, Dave talks about effective use of a website chatbot to engage visitors.
2019-08-08
06 min
SMT Marketing Podcast
E133 Pumping Up Your Email Subject Lines With Emojis
Today, Dave talks about spicing up your email subject lines with emojis.
2019-08-07
03 min
SMT Marketing Podcast
E132 Can An Unmute Button Make The Difference?
Today, Dave discusses video advertising platforms and the new trend of closed captioning with muted sound.
2019-08-06
06 min
SMT Marketing Podcast
E131 Positioning For The Long Haul
Today, Dave talks about how you can make sure your business is properly positioned.
2019-08-05
04 min
SMT Marketing Podcast
E130 Filling In The Gaps
Today, Dave talks about how to fill in the gaps in your sales and marketing data.
2019-08-02
07 min
SMT Marketing Podcast
E129 Sometimes You Have To Go Old School
Today, Dave talks about what to do if some of the more modern approaches to marketing aren't working.
2019-08-01
03 min
SMT Marketing Podcast
E128 Put It On Lock Down
Today, Dave talks about considerations for keeping your CRM clean.
2019-07-31
05 min
SMT Marketing Podcast
E127 Just Blowing Smoke
Today, Dave discusses perceptions of offers. Are they legitimate reasons for parts of your offer or are they just marketing hype.
2019-07-30
08 min
SMT Marketing Podcast
E126 An Irresistible Offer
Today, Dave dissects an offer he found to be irresistible. He shares the components and the psychology.
2019-07-29
06 min