Shows
Personal Brand BlueprintHow To Captivate Your Audience With StorytellingAnthony "Tas" Tasgal is the Trainer, Author, and Speaker at POV Marketing and Research Ltd where he helps marketers and personal brand builders who struggle with bland, ineffective messaging to create captivating stories that connect emotionally and persuade audiences.In this episode, you’ll learn:→ How storytelling powerfully enhances personal branding → Techniques from Greek and Roman marketing lessons to boost persuasion → The critical role of empathy and emotion in marketing and sales narratives ✦✦✦CONNECT WITH ANTHONY "TAS"📸 Instagram: https://www.instagram.com/tastasgal 💼 LinkedIn: https://www.linkedin.com/in/tastasgal/ ✦✦✦CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@davepolykoff 💼 LinkedIn: linked...
2025-11-0433 minPersonal Brand BlueprintHow To Write Persuasive Copy That ConvertsRachel is the Owner of Bolt From The Blue Copywriting where she helps entrepreneurs and personal brands who struggle with persuasive copywriting and clear messaging to attract and convert their ideal clients with authentic and impactful words.In this episode, you’ll learn:→ The key differences between everyday writing and persuasive copywriting → How to use empathy and novelty to create hooks that capture attention → Practical strategies to refine your bio and website for personal brand impact 📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH RA...
2025-11-0331 minPersonal Brand BlueprintHow To Build Consistent Discipline For Peak PerformanceJarred is the founder of True Fitness and Focus where he helps men who struggle with weight, lack of discipline, and clarity to build muscle, develop a winning mindset, and create purposeful action plans to achieve their ultimate life goals.In this episode, you’ll learn: → The foundational role physical fitness plays in personal growth and discipline → A five-stage formula for consistent success in fitness and life → How to push past discomfort and maintain accountability for lasting transformation ✦✦✦ CONNECT WITH JARRED 🌐 Website: [Not provided] 📸 Instagram: [N...
2025-11-0335 minPersonal Brand BlueprintHow To Use AI To Scale Your Service-Based Business Marketing👉 Join our free community of personal brand builders: https://www.skool.com/zenpost/aboutJoel Keith is the CEO & Managing Partner at ASP Branding where he helps local home service businesses who struggle with scaling their brand and marketing efforts in a competitive market to grow their revenue and stand out online.In this episode, you’ll learn:→ How personal branding can help local service businesses compete against big players→ Effective marketing strategies tailored for hyper-local home service businesses→ How AI is reshaping content creation and SEO for service-based brands📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH JOEL🌐 W...
2025-11-0331 minPersonal Brand BlueprintHow To Cultivate A Positive Mindset As An Entrepreneur👉 Join our free community of personal brand builders: https://www.skool.com/zenpost/aboutJason is the Author who helps individuals struggling with anxiety, depression, and difficult life challenges to cultivate a positive mindset that empowers resilience and personal growth.In this episode, you’ll learn:→ What a positive mindset really means beyond just meditation or “zen”→ Practical tactics to manage anxiety and maintain even-keeled emotions as an entrepreneur→ How “changing the channel” on negative thoughts can transform your daily outlook✦✦✦CONNECT WITH JASON 🌐 https://www.jasonwolb...
2025-11-0330 minPersonal Brand BlueprintHow To Achieve 10x Growth In Your Personal BrandJesse is the CEO at Clearly Relevant where he helps entrepreneurs and business leaders who struggle with scaling their growth to achieve radical clarity and impactful results.In this episode, you’ll learn:→ The mindset shift that makes 10x growth easier than 2x→ Strategies for finding clarity in your personal brand and messaging→ How to leverage your relationships for endless referrals, ✦✦✦CONNECT WITH JESSE🌐 Website: clearlyrelevant.com💼 LinkedIn: https://www.linkedin.com/in/jesseflocken/✦✦✦CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@davepolykoff💼 LinkedIn: linkedin.com/in/dave-polykoff/📸 Instagram: instagram.com/davepolykoff🎵 TikTok: tiktok.com/@davepolykoff👤 Facebook: facebook.com/davidpolykoff🐦 X/Twitter: x.com/DavePoly...
2025-11-0326 minPersonal Brand BlueprintWhy Your WHY Matters More Than Your Idea👉 Join our free community of personal brand builders: https://www.skool.com/zenpost/aboutIn a new Personal Brand Blueprint episode, we explore the crucial role of *entrepreneurship* and maintaining a strong *mindset*. This *motivational video* dives into the core of what drives *business* success, offering insights for *entrepreneur motivation* and achieving overall *success*. Prioritizing *personal development* is key to thriving in the entrepreneurial journey.In this episode, you’ll learn:→ How to prepare mentally for the entrepreneurial journey→ Tips for overcoming common mistakes that hold entrepreneurs back→ The importance of focusing on your "why" over your "what"✦✦✦CONNECT WITH MO🌐 Website: http...
2025-11-0345 minPersonal Brand BlueprintHow To Build A Media Company Like Oprah👉 Join our FREE community of brands building brands: https://www.skool.com/zenpost-academy/about?ref=b86fcb801133446fb2c1bb8e0a344b60Adam is the CEO of Mission Matters where he helps entrepreneurs and professionals who struggle with launching their podcasts to create impactful audio content that resonates with their audience.In this episode, you’ll learn:→ How to start a successful podcast from scratch→ Tips for overcoming common podcasting challenges→ The secrets behind creating engaging content that attracts listeners✦✦✦CONNECT WITH...
2025-10-1540 minPersonal Brand BlueprintWhy Your WHY Matters More Than Your Idea👉 Join our FREE community of brands building brands https://www.skool.com/zenpost-academy/about?ref=b86fcb801133446fb2c1bb8e0a344b60On a new Personal Brand Blueprint episode, we explore the crucial role of entrepreneurship and maintaining a strong mindset. This motivational video dives into the core of what drives business success, offering insights for entrepreneur motivation and achieving overall success. Prioritizing personal development is key to thriving in the entrepreneurial journey.In this episode, you’ll learn:→ How to prepare mentally for the ent...
2025-10-1445 minPersonal Brand BlueprintHow To Master Storytelling For Personal Branding | Kendall Cherry's Personal Brand BlueprintKendall is the Founder & Executive Ghostwriter at The Candid Collective, where she helps entrepreneurs and thought leaders who struggle with effectively communicating their stories to build powerful personal brands that resonate and sell.In this episode, you’ll learn:→ The pivotal role of storytelling in personal branding and sales→ How to craft your origin story to establish credibility and connection→ Effective strategies for client case studies that drive conversions📝 Get your next 30 days of content at: https://zenpost.com/✦✦✦CONNECT WITH KENDALL🌐 Website: www.candidcollective.com💼 LinkedIn: linkedin.com/in/kendall-cherry/📸 Instagram: instagram.com/kendallcherrywrites/📹 YouTube: youtube.com/c/KendallCherryWrites✦✦✦CONNECT...
2025-10-0150 minPersonal Brand BlueprintHow To Create Educational Products for Passive Income | Bradford Carlton's Personal Brand BlueprintBradford is the CEO of Automate Business AI where he helps solo founders and entrepreneurs who struggle with efficiently scaling their businesses to leverage AI and automation for maximum growth.In this episode, you’ll learn:→ How to use AI tools to streamline business operations→ Tips for creating valuable educational content from your expertise→ Strategies for building a thriving community around your brand📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH BRADFORD🌐 Website: https://www.skool.com/automate-business-ai📹 YouTube: https://www.youtube.com/@bradfordscarlton💼 LinkedIn: https://www.linkedin.com/in/bradfordcarlton/✦✦✦CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube...
2025-09-1738 minPersonal Brand BlueprintHow To Turn Your Expertise Into A Successful Podcast | Tom Fox's Personal Brand BlueprintTom Fox is the President of Compliance Podcast Network where he helps businesses and compliance professionals who struggle with effectively communicating critical compliance information to build authority and engage their audiences.In this episode, you’ll learn:→ The importance of consistency in podcasting for personal branding→ Tips to leverage podcasting as a powerful marketing tool→ How to create shareable content from your podcast episodes 📝 Get your next 30 days of content at: https://zenpost.com/,,✦✦✦CONNECT WITH TOM🌐 Website: compliancepodcastnetwork.net 📹 YouTube: https://www.youtube.com/@CompliancePodcastNetwork/💼 LinkedIn: https://www.linkedin.com/in/thomasfox13/✦✦✦CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@davepolykoff💼 Li...
2025-08-2637 minPersonal Brand BlueprintHow to Show Up In AI Search Results | TJ Robertson's Personal Brand BlueprintTJ is the Founder at TJ Digital where he helps marketing agencies and business owners who struggle with adapting to AI-driven changes in digital marketing to leverage new technologies for increased efficiency and visibility.In this episode, you’ll learn:→ The evolution of Google search and the rise of AI search→ How to create content that gets discovered in an AI-driven landscape→ Strategies for maximizing your online presence through context engineering 📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH TJ 🌐 Website: TJDigital.com 📹 YouTube: youtube.com/@tjrobertson 💼 LinkedIn: linkedin.com/in/tjrobertson 📸 Instagram: instagram.com/tjrobertson 🎵 TikTok: tiktok...
2025-08-1953 min
Fox on PodcastingMastering Content Creation and Personal Branding with Dave PolykoffJoin Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, host Tom Fox welcomes Dave Polykoff, the founder of Zenpost and the Personal Brand Blueprint podcast.
Polykoff discusses the importance of content creation and personal branding for busy founders, sharing insights into how he streamlined his content creation process through Zenpost, a done-for-you content service. The conversation explores the benefits of podcasting as a business model and how to develop a distinctive hosting style. Polykoff also discusses the comprehensive use of Notion for managing...
2025-08-1534 minPersonal Brand BlueprintHow To Find Your Personal Brand's Purpose | Ian Chamandy's Personal Brand BlueprintIan is the Chief Purpose Officer at Purpose U where he helps individuals who struggle with identifying their true calling to live fulfilling and purpose-driven lives.In this episode, you’ll learn:→ How to discover and articulate your personal purpose→ Strategies for aligning your career with your values→ Tips for building resilience in the face of challenges📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH IAN🌐 Website: https://purposeu.ai/🌐 Website: https://www.7words.biz/💼 LinkedIn: https://www.linkedin.com/in/ianchamandy/✦✦✦TIMESTAMPS00:00 - Introduction to Ian Chamandy and His Role03:45 - Understanding the Importance of Purpose09:30 - Key Strategies...
2025-08-1241 minPersonal Brand BlueprintHow To Design Presentations That Close Deals | Oreet Kaufman's Personal Brand Blueprint📝 Get your next 30 days of content at Zenpost.comOreet Kaufman is the Chief Designer at OC Presentation Designs where she helps businesses who struggle with creating impactful presentations to communicate their ideas effectively.In this episode, you’ll learn:→ Effective design principles for impactful presentations → How to tailor your message to your audience → Tips for overcoming common design challenges ✦✦✦CONNECT WITH OREET🌐 Website: https://ocdesigns.info📸 Instagram: https://www.instagram.com/powerpointbosslady/💼 LinkedIn: https://www.linkedin.com/in/oreetkaufman/🐦 X...
2025-08-0739 minPersonal Brand BlueprintFrom Burnout to Thriving Entrepreneur | Aarti Anand's Personal Brand BlueprintAarti is the Founder & CEO at Kodenyx AI where she helps businesses and entrepreneurs who struggle with optimizing their digital presence to harness the power of AI for strategic growth.In this episode, you’ll learn:→ Innovative ways to leverage AI in branding→ Strategies for creating a standout digital experience→ The future of technology and personal branding📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH AARTI🌐 Website: www.kodenyxai.com📸 https://www.instagram.com/aartianand82/📹 YouTube: https://www.youtube.com/@AartiAnand82💼 LinkedIn: https://www.linkedin.com/in/aartianand82/✦✦✦CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@davepolykoff💼 LinkedIn: link...
2025-08-0540 minPersonal Brand BlueprintFrom Non-Technical Beginnings to Fractional CTO Success | Brian Childress's Personal Brand BlueprintBrian is the Fractional CTO and Technical Advisor at Summit Labs, where he helps non-technical founders and leaders who struggle with understanding and scaling their software projects to build simple, scalable solutions that serve their business goals effectively.In this episode, you’ll learn:→ How to simplify over-engineered software for better scalability→ The importance of clarity and communication between technical and non-technical teams→ Strategies to position yourself as a trusted personal brand in the tech space📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦
2025-07-2940 minPersonal Brand BlueprintFrom Corporate Layoffs to Cost Reduction Expert | Larry Levine's Personal Brand BlueprintLarry is the owner of P3 Cost Analysts, where he helps CFOs, COOs, and business leaders uncover unnecessary overspending in their businesses to improve their bottom line.In this episode, you’ll learn:→ How to build trust through content creation and storytelling→ The benefits of using video content to grow your personal brand→ Strategies for overcoming the fear of being on video and standing out in a crowded market📝 Get your next 30 days of content at: [https://Zenpost.com](https://zenpost.com/)
2025-07-2245 minPersonal Brand BlueprintFrom Imposter Syndrome to Empowered Fractional CMO | Fotine Sotiropoulos's Personal Brand BlueprintFotine is the CEO at Sotiropoulos Consulting where she helps entrepreneurs and professionals who struggle with building their personal brand to create a powerful and authentic presence.In this episode, you’ll learn:→ How to identify and communicate your unique value→ Strategies to grow your personal brand authentically→ Tips for overcoming common branding challenges📝 Get your next 30 days of content at: [https://Zenpost.com](https://zenpost.com/)✦✦✦CONNECT...
2025-07-1441 min
Personal Brand BlueprintFrom Behind-the-Scenes to Front-and-Center Success | Vinnie Potestivo's Personal Brand BlueprintVinnie is the Talent Development Executive at VPE.tv and I Have A Podcast, where he helps creators, entrepreneurs, and business leaders who struggle with being seen and recognized for their expertise to gain credibility, opportunities, and lasting influence.In this episode, you’ll learn:→ Why visibility is your ultimate superpower in personal branding→ The difference between collaboration and integration, and why integration is a game-changer→ How to position yourself where your audience is already looking for you📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦
2025-07-0847 minPersonal Brand BlueprintFrom Soap Opera Star to Community-Building Entrepreneur | Daniel Goddard's Personal Brand BlueprintDaniel is the Founder of underthein.com and Disco, where he helps individuals and organizations—especially coaches, consultants, and business owners—who struggle with building authentic connections in today’s digital, remote world to discover real commonalities, cultivate meaningful relationships, and unlock genuine growth for their personal brands.In this episode, you’ll learn: → How to break through superficial networking and create true connections that drive business and personal brand growth→ Ways to leverage AI-powered tools (like Disco) to instantly identify shared interests and values for faster relationship...
2025-07-0844 minPersonal Brand BlueprintFrom Overwhelmed Freelancer to Trusted Marketing Innovator | Zach Jalbert's Personal Brand BlueprintZach Jalbert is the Founder of Tech Enterprise, where he helps marketing leaders, agency owners, and small business founders who struggle with data overwhelm, confusing tech stacks, and lack of clarity to confidently scale their companies with data-driven strategies—without the need for expensive software or massive budgets.In this episode, you’ll learn:→ How to transform marketing chaos into aligned systems with the Eye of the Storm method→ The critical role of transparency and data integrity in building a trusted personal brand→ Actionable strategies to audit your data and l...
2025-06-2442 min
Wisdom JourneyHow to Set Up a Scalable Content System for Solopreneurs and Small Teams—Dave Polykoff | Ep 45Wisdom Journey host interviews Dave Polykoff, co-founder and CEO of Zenpost and host of Personal Brand Blueprint. Dave explains why many hesitate to start personal brands, his three-part blueprint (signature brand, content system, sales funnel), how to choose and ignore platforms, repurposing strategies, assembly-line processes using AI and automation, delegation versus human touch, converting content into clients, idea generation, and metrics that truly matter.Resources mentionedDave Polikoff’s resources: https://davepolykoff.com/resourcesFree masterclass on Personal Brand Blueprint: https://davepolykoff.com/masterclass...
2025-06-2357 minPersonal Brand BlueprintFrom Extreme Introvert to TEDx Speaker Coach CEO | Juanita Wheeler's Personal Brand BlueprintJuanita Wheeler is the CEO and Head of Speaker Coaching at TEDx Brisbane and founder of Full & Frank, where she helps coaches, consultants, entrepreneurs, and agency owners who struggle with fear of public speaking and audience engagement to confidently communicate their ideas, grow their authority, and get more yeses from stages, boardrooms, and client meetings.In this episode, you’ll learn:→ Why mastering public speaking is essential for building a standout personal brand→ Step-by-step strategies to craft talks that attract and convert your dream clients→ How to overcome stage fr...
2025-06-1344 minPersonal Brand BlueprintFrom Blogger Burnout to Trusted Copywriting Pro | Kristin Spencer's Personal Brand BlueprintKristin is a Value-Based Marketing Consultant and Business Nonfiction Ghostwriter at Literary Symmetry, where she helps coaches, consultants, and entrepreneurs who struggle with unclear messaging and content that doesn’t convert to confidently communicate their value, build trust, and attract high-paying clients.In this episode, you’ll learn:→ The difference between content writing and copywriting—and why it matters for your brand→ How to identify and amplify your high-value skills to attract ideal clients→ Proven strategies for building trust through storytelling, empathy, and value-based marketing📝 Get y...
2025-06-1042 min
Personal Brand BlueprintFrom Corporate Comfort to Empowering Entrepreneurs | Kevin Gazzara's Personal Brand BlueprintKevin is the Senior Partner and Executive Coach at Magna Leadership Solutions, where he helps technical managers and organizational leaders who struggle with employee retention, engagement, and productivity to develop approachable leadership skills, build high-performing teams, and retain their best employees.In this episode, you’ll learn: → How to achieve a productive “flow state” and structure your day for consistent fulfillment→ The systems and mindset shifts needed to transition from corporate employee to thriving entrepreneur→ Step-by-step techniques for mapping out daily tasks, optimizing for your strengths, and holding yourself acc...
2025-06-0352 min
Personal Brand BlueprintFrom Emmy-Winner to Brand Storytelling Expert | Mariana Henninger's Personal Brand BlueprintMariana is the Brand Video Queen at Brand Magnetic, where she helps coaches, consultants, and personal brand-driven business owners who struggle to build trust with their audiences to create magnetic brand videos that accelerate trust and convert curious viewers into loyal clients.In this episode, you’ll learn: → How to use intentional storytelling in your brand video to build instant trust and emotional connection → The concept of the “magical curiosity moment” and strategies to maximize it for client conversion → Step-by-step frameworks for creating a brand video that makes you memorable, credible, and irresistible in your niche📝 Get your next 30 days of content...
2025-05-2756 min
Personal Brand BlueprintSimple Ways To Make Your Website Stand Out | Shaurya Jain's Personal Brand BlueprintShaurya is the Founder of HerculeanSEO.com, where he helps growth-focused coaches, consultants, and agency owners who struggle with low website visibility and inconsistent lead flow to outrank their competition and attract high-quality, organic traffic using advanced backlink and SEO strategies.In this episode, you’ll learn: → How to leverage strategic link building to boost your personal website’s Google ranking→ Common mistakes in SEO and backlinking that are costing coaches, consultants, and agencies valuable leads→ Proven outreach frameworks to organically and strategically earn high-authority backlinks t...
2025-05-2045 minPersonal Brand BlueprintFrom Teenage Hustler to Legal Podcast CEO | Dennis Meador's Personal Brand BlueprintDennis is the CEO of the Legal Podcast Network, where he helps attorneys and legal professionals who struggle with standing out in a crowded marketplace to position themselves as trusted authorities and attract higher-quality clients—all by leveraging impactful authority content and streamlined podcasting.In this episode, you’ll learn:→ How to create authority content that pre-sells your audience and distinguishes your brand from competitors→ Actionable strategies for repurposing long-form content to maximize your reach and save time→ Systems and tools for scaling your content production without sacrificin...
2025-05-1349 min
Personal Brand BlueprintFrom Laid-Off to Top-Selling Marketing Author | Brian Piper's Personal Brand BlueprintBrian is the Director of Content Strategy and Assessment at the University of Rochester, where he helps universities, coaches, consultants, and marketing professionals who struggle with unclear content strategies and stagnant audience growth to leverage data-driven content marketing, personal branding, and innovative AI tools so they can build authority, attract more clients, and unlock new professional opportunities.In this episode, you’ll learn: → How to pivot from a behind-the-scenes role to becoming a highly sought-after personal brand using content marketing and public speaking → Practical ways to leverage AI—inc...
2025-05-0641 minPersonal Brand BlueprintFrom Broke In Cyprus to Brand-Building COO | Nick Frater's Personal Brand BlueprintNick is the COO of Frater Media where he helps business executives, sports professionals, and podcasters who struggle with building a compelling digital presence to become thought leaders, amplify their influence, and attract more opportunities through strategic content and personal branding.In this episode, you’ll learn: → How to develop content that resonates and engages your ideal audience → Effective strategies for transforming long-form content into high-performing short-form clips → The power of storytelling and controversy in building a magnetic personal brand📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH NICK 🌐 Website: https://fratermedia.com 💼 Li...
2025-04-2930 minPersonal Brand BlueprintRewrite Your Story to Build a Powerful Personal Brand | Lior ArussyLior Arussy is the Transformation Catalyst at Imprint cx where he helps organizations struggling with resistance to change and outdated operational models to embrace future readiness and develop the skill sets necessary for successful business transformation.In this episode, you’ll learn: → How to craft a compelling origin story for your personal brand → The role of resilience and adaptation in overcoming imposter syndrome → Strategies for using storytelling to build trust and enhance client relationships📝 Get 30 Days of Content: https://Zenpost.com✦...
2025-04-2240 minPersonal Brand BlueprintHow to Build a Thought Leadership Brand | Kelly SchuknechtKelly Schuknecht is the CEO of Two Mile High Marketing, where she helps business owners and CEOs who struggle with standing out in a crowded market and building a consistent, trusted presence. She provides thought leadership and personal branding strategies to help them amplify their voices, grow their influence, and attract new opportunities.In this episode, you’ll learn: → How to overcome the fear of imposter syndrome → Strategies for translating thought leadership into engaging online content → Tips for refining your personal brand and message to attract your target audience🧰 M...
2025-04-1542 minPersonal Brand BlueprintWhy "Building on Borrowed Land" Might Be Your Biggest Mistake Yet | Carol KabaaleCarol Kabaale is a Facebook Ads and Strategy Consultant at Best Ads. She helps coaches who struggle with attracting quality leads and scaling their online presence effectively to reach their target audience and grow their business through holistic Facebook ad strategies and digital marketing services.In this episode, you’ll learn: → Why building your brand presence beyond social media is crucial → How to create a holistic marketing ecosystem for organic and paid campaigns → The importance of effective messaging and funnel optimization in scaling your business🧰 M...
2025-04-0846 minPersonal Brand BlueprintHow Embracing Your Brand DNA Can Attract Your Ideal Clients | Mike PerryMike Perry is the Founder and Chief Creative Officer at Tavern, a branding and advertising creative agency. He helps brands that struggle to connect with their heritage and establish a strong brand identity to craft their brand DNA and implement it into their marketing strategies for authentic and timeless branding.In this episode, you’ll learn: → How to identify and stay true to your brand DNA while growing your personal brand → The importance of integrating your personality and core values into your marketing strategy → Strategies for ensuring brand authenti...
2025-04-0151 minPersonal Brand BlueprintThe Secret to Enjoying Content Creation: What Most Entrepreneurs Miss | Brian SchusterBrian Schuster is the Co-Founder of Lucid Consulting where he helps early startups, consultants, and coaches who struggle with clarity in messaging to communicate their business effectively, ultimately allowing them to secure more clients and close more deals.In this episode, you’ll learn: → How to establish consistency in your content creation systems → The critical role of enjoying the process in sustaining your content strategy → Methods to identify and adapt to the right subject matter for audience engagement🧰 My Gear: https://davepo...
2025-03-2549 minPersonal Brand BlueprintThe Secret to Turning Leads into Loyal Clients in Minutes | Alex ThoricAlex Thoric is the Co-Founder of Building Income on Demand, where he helps business owners and solopreneurs struggling with inefficient client acquisition systems to implement effective strategies and tools that swiftly convert prospects into clients.In this episode, you’ll learn: → The importance of having systems in place for immediate lead follow-ups to enhance conversion rates→ How personal branding supports sales processes and lead generation in modern marketing→ Strategies for automating the nurturing process to at all stages of the client acquisition pipeline🧰 My G...
2025-03-1840 min
Content Creators Unite!Content Creators Unite! with Dave Polykoff (Ep. 18)In this episode of the Content Creators Unite! podcast, Zenpost CEO Dave Polykoff shares the importance of personal branding and actionable steps you can take right now to improve your content strategy.Some of the talking points Dave and I go over in this episode include:Why posting content is so hardHow to translate thoughts into contentWhy time isn't the real issueHow to get over the fear of postingThank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If...
2025-03-1831 minPersonal Brand BlueprintScaling Your Business: How to Build a Powerful Sales Team | Rich CocuzzoReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-callOn today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Rich Cucuzzo to explore the steps and strategies to effectively replicate sales processes and expand your sales team to scale your business.Rich Cucuzzo is the fractional sales leader and consultant at Sales Velocity Advisors, specializing in guiding companies to transform their sales teams and skyrocket revenue growth. He partners with business owners and leaders who grapple with balancing activ...
2025-03-1148 minPersonal Brand BlueprintHidden Productivity Killers: Overcoming Work Fatigue | Nicole BroderickReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-callOn today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Nicole Broderick to talk about using holistic healing as a means to grow and support a personal brand.Nicole Broderick is a Holistic Healing Practitioner at her own Philadelphia-based practice. She helps individuals struggling with chronic symptoms and conditions who feel overlooked by traditional medicine to reclaim their health and live purpose-filled lives through a holistic and personalized approach to healing.In this episode, you’ll learn: → How to identify and commu...
2025-03-0425 min
The BID Academy PodcastBuild Your Brand in 2025 or Get Left Behind (The Harsh Truth) with Dave PolykoffIf you’re not building a personal brand, you’re leaving money, opportunities, and impact on the table. In today’s world, people buy from people, not just businesses. Whether you're an entrepreneur, coach, or creator, your brand is your biggest asset. Dave Polykoff is your friendly neighborhood Personal Brand Consultant helping entrepreneurs launch, grow, and monetize their personal brands so they earn more clients, cash, and clout.In this interview, we break down:✅ Why a strong personal brand = more money & freedom✅ How to stand out in a crowded market using a Pizza Shop✅ The simple formula to grow your brand F...
2025-02-2735 minPersonal Brand BlueprintHow To Stand Out In Your Industry and Earn Attention | Matthew LeskoReady to grow your personal brand? Book a discovery call with me here 👉https://davepoly.com/discovery-callOn today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Matthew Lesko to talk about the power of authenticity and visual identity in building a memorable personal brand.Matthew Lesko is the owner of Lesko.com, famously known as the "King of Free Money," where he helps entrepreneurs, especially those looking for financial resources, who struggle with accessing traditional funding sources to uncover government grants and opportunities that can fuel their ventures without finan...
2025-02-2550 minPersonal Brand BlueprintThe Secret to Attracting Clients on YouTube That Nobody Talks About | Ben LeavittReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-callOn today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Ben Leavitt to talk about leveraging YouTube as a powerhouse platform to elevate and monetize personal brands.Ben Leavitt is the Creator and Founder of Bunny Media, a content agency dedicated to helping SaaS companies, consultants, online educators, high-ticket service providers, and podcasts increase their viewership and revenue through strategic YouTube and podcast content. His expertise lies in tu...
2025-02-1845 min
The Business & Wealth Show - Mac Attram178. The Truth About Personal Branding & Content Creation with Dave PolykoffIn this episode, our host Mac Attram interview Dave Polykoff on the truth about personal branding and content creation.
Dave is the Co-Founder and CEO of Zenpost, a personal brand and content strategy agency that helps coaches and consultants attract, convince, and convert their ideal clients online through an industry-leading personal brand.
Dave has a lengthy resume in startups and as a founder of his own businesses, and literally started his career at an online reputation company called Brand.com. He founded the content marketing agencies Presto Media and Zenpost and has worked with brands...
2025-02-1439 minPersonal Brand BlueprintMust-Know Legal Tips for Entrepreneurs with Lawyer Robert SciglimpagliaReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-callOn today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Robert Sciglimpaglia to talk about the critical legal considerations for solopreneurs looking to build and protect their personal brands.Robert Sciglimpaglia is a seasoned Attorney and Entertainment Business Lawyer who helps artists and small business owners navigate the complex legal landscape of starting and maintaining a business. He specializes in creating legal plans that safeguard his clients from unforeseen legal and tax liabilities.In this episode, you’ll learn: → The importanc...
2025-02-1147 minPersonal Brand BlueprintAuthentic Brand Growth Strategies with Valentina Escobar-GonzalezReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Valentina Gonzalez to talk about using the power of Bilingual Marketing to grow and monetize your personal brand.
Valentina Gonzalez is the Founder and Social Media Bilingual Marketing Consultant at Beyond Engagement - Social Media Solutions.
She is currently a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator specializing in helping individuals and their busin...
2025-02-0437 minPersonal Brand BlueprintHow To Create a Standout Visual Brand Identity with Jorge MedinaReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Jorge Medina to talk about using the power of Saas to grow and monetize your personal brand.
Jorge Medina is the CEO & Co-founder at Easybranding. He provides a Saas platform that makes effective and consistent branding seamless helping them grow their audience and business
In this episode, you’ll learn:
→ The importance of visual identity in personal branding and how it can help you stand out in a crowded market
→...
2025-01-2838 minPersonal Brand BlueprintHow To Master Your Body To Master Your Business with Matt TackReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Matt Tack to talk about using the power of Fitness to grow and monetize your personal brand.
Matt Tack is the Life Coach, Workout Coach, Health and Fitness Mentor at Nootricious. He helps people who have problems with losing weight.
In this episode, you’ll learn:
→ The difference between proactive...
2025-01-2139 minPersonal Brand BlueprintFinding Your Authentic Brand Voice with David GriffithsReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with David Griffiths to talk about using the power of content creation strategies to grow and monetize your personal brand.
David Griffiths is the CEO at Content Creating Academy. He empowers both aspiring and seasoned influencers, speakers, and trainers—especially those focused on faith-based content—to connect with their ideal audience on social media.
In this epis...
2025-01-1632 minPersonal Brand BlueprintHow to Use Awards to Stand Out and Build Credibility with Lauren ClemettReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Lauren Clemett to talk about using the power of Profile Building - Personal Branding to grow and monetize your personal brand.
Lauren Clemett is the CEO of The Audacious Agency. She helps thought leaders, entrepreneurs, and change-makers who are the world’s best-kept secret to stand out with the credibility of awards so they become well known, well paid, and wan...
2025-01-0935 minPersonal Brand BlueprintStorytelling Secrets That Sell Your Personal Brand with Andrea MerrillReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Andrea Merrill to talk about using the power of Storytelling to grow and monetize your personal brand.
Andrea Merrill is the CEO at AndreaMerrill.co. She helps speakers craft their stories that sell without feeling salesy, build irresistible keynotes, and create a sticky audience that stays with you long after the mic drops.
In this...
2025-01-0235 minPersonal Brand BlueprintBrand Messaging Secrets That Earn You Money with Garrett DaileyReady to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Garrett Dailey to talk about using the power of brand messaging and consistency to grow and monetize your personal brand.
Garrett Dailey is the CEO and Co-Founder at Lucid Consulting. He help them make pitches that close fundraising rounds.
In this episode, you’ll learn:
→ The significance of identifying and addressing audience pain poin...
2024-12-3136 minPersonal Brand BlueprintStop Making These Sales Mistakes and Start Closing More Deals with Benjamin BrownOn today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Benjamin Brown to talk about using the power of closing the sale to grow and monetize your personal brand.
Benjamin Brown is the owner at 360 Sales Consulting. He helps salespeople and business owners achieve financial freedom by closing more sales.
In this episode, you’ll learn:
→ The significance of confidence in sales
→ Key strategies to handle objections
→ The importance of asking the right questions to qualify leads
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2024-12-2632 minPersonal Brand BlueprintSocial Media Strategies to Boost Your Influence with Kemya ScottOn today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Kemya Scott to talk about using the power of social media to grow and monetize your personal brand.
Kemya is a Digital Marketing & Social Media Strategist at Marketing Sparkler. Her clients struggle with marketing overwhelm so she provides marketing strategies that help them to simplify their marketing efforts while amplifying their brand.
In this episode, you’ll learn:
→ The Importance of a Clear Marketing Strategy and Brand Awareness
→ Effective Content Creation and Channel Strategy
→ The Foundational Elements of Messaging
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🧰 FREE RESOURCES
• Brand Bites Newsletter: davepolykoff.com/newsletters
• The Per...
2024-12-2430 minPersonal Brand BlueprintHow Visual Storytelling Can Transform Your Brand with John DeMatoBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with John DeMato to talk about using the power of photography and visual storytelling to grow and monetize your personal brand.
John DeMato is the brand, event, and book photogr...
2024-12-1931 minPersonal Brand BlueprintAI-Powered Personal Branding Strategies With Dan NestleBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Dan Nestle to talk about using the power of PR & Communications to grow and monetize your personal brand.
Dan Nestle is the Chief Curiosity Officer and Founder at Inquisit...
2024-12-1736 minPersonal Brand BlueprintHow To Look and Sound Great on Camera with Jessica PayneBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Jessica Payne to talk about how to best show up on camera so we can grow our audience and monetize our personal brands.
Jessica Payne is the Acting and On-Ca...
2024-12-1240 minPersonal Brand BlueprintContent Marketing Strategies to Grow Your Personal Brand in 2025 with Alison Ver HalenBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Alison Ver Halen to talk about using the power of SEO and content creation to grow and monetize your personal brand.
Alison Ver Halen is the President at AV Wri...
2024-12-1031 minPersonal Brand BlueprintProven Copywriting Secrets to Boost Conversions Fast with Vanessa WildeBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Vanessa Wilde to talk about using the power of copywriting to grow and monetize your personal brand.
Vanessa Wilde is the Launch Copywriter at Vanessa Wilde & CO. She helps t...
2024-12-0532 minPersonal Brand BlueprintHow To Boost Your Performance and Productivity with Conor CunneenBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Conor Cunneen to talk about how to improve your performance and productivity (with a smile) to grow and monetize your personal brand.
Conor Cunneen is a keynote speaker and Owner of IrishmanSpeaks where he...
2024-12-0334 minPersonal Brand BlueprintAchieve Impossible Goals With This 10x Strategy w/ Keith EllisBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Keith Ellis to talk about using a 10x strategy to achieve impossible goals and grow and monetize your personal brand.
Keith Ellis is the best-selling author of "The Astonish...
2024-11-2838 minPersonal Brand BlueprintBrand Positioning Strategies to Grow Your Personal Brand w/ Angelo PonziBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Angelo Ponzi to talk about using the power of Integrated Marketing to grow and monetize your personal brand.
Angelo Ponzi is the President, Founder, and Fractional CMO at Craft...
2024-11-2631 minPersonal Brand BlueprintEmail Marketing Strategies to Grow Your Person Brand with Cat ValverdeBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Cat Valverde to talk about using the power of email marketing to grow and monetize your personal brand.
Cat Valverde is the Founder at Profeshh where she helps her clients create effective email...
2024-11-2135 minPersonal Brand BlueprintHow to Grow Your Personal Brand Through Authentic Storytelling w/ Aleya HarrisBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Aleya Harris to talk about using the power of storytelling to grow and monetize your personal brand.
Aleya Harris is the CEO at The Evolution Collective Inc. Aleya H...
2024-11-1944 minPersonal Brand BlueprintHow to Build a Coaching Business for Sustainable Income & Freedom w/ Lidia ChmelBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Lidia Chmel to talk about using the power of coaching business development to grow and monetize your personal brand.
Lidia Chmel is the Business Coach and Growth Strategist a...
2024-11-1434 minPersonal Brand BlueprintMastering Sales In Personal Branding with Drewbie WilsonBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈
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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Drewbie Wilson to talk about using the power of sales to grow and monetize your personal brand.
Drewbie Wilson is the Meme Lord at Call The Damn Leads. He helps professionals dial in their process & routines to live a sustainably successful life.
In this episode, you’ll learn:
→...
2024-11-1233 minPersonal Brand BlueprintGoogle Ads Secrets to Generate Leads Fast with John HornBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
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Ready to unlock the secrets of digital advertising?
Discover how digital advertising can amplify your personal brand as Dave Polykoff, founder of Zenpost.com, interviews John Horn, CEO of Stub Group.
In this episode, John shares insights into leveraging Google and Meta ads, generating leads, and the importance of tracking and targeting to maximize ad ROI.
They discuss practic...
2024-11-1137 minPersonal Brand BlueprintHow To Be a Business Leader with Christian EspinosaBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Christian Espinosa to talk about using the power of emotional intelligence and self-leadership to grow and monetize your personal brand.
Christian is the CEO and Founder of Blue Goat Cyber. He helps his clients grow emotional intelligence so they can become stronger self-leaders.
In this episode, you...
2024-10-3125 minPersonal Brand BlueprintHow To Create Brand Advocates Using Merch with Swire HoBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Swire Ho to talk about using the power of branded merch and swag to grow and monetize your personal brand.
Swire is the Director of Sales and Marketing at Garuda Promo and Branding Solutions as well as the host of the "The Small Business Show" podcast. He...
2024-10-2423 min
DealcastersMaster Content & Ditch Mediocrity With Dave PolykoffFeeling lost in the sea of AI-generated content? Join us as we chop it up with Dave Polykoff, branding expert and content strategist, to discover how to maintain your unique brand voice while using the latest tech tools. Dave shares actionable strategies for entrepreneurs, solopreneurs, and small business owners on how to rise above the noise, stay authentic, and turn content into clients. Learn how authenticity and consistency can help you dominate your chosen platform. Dave shares key strategies like focusing on one channel, understanding different social media nuances, and balancing AI with the human touch. We a...
2024-10-2156 minPersonal Brand BlueprintHow to Stand Out in a Crowded Market and WIN Clients with Barry LaBovBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Barry LaBov to talk about using the power of branding and differentiation to grow and monetize your personal brand.
Barry is the Founder of LaBov Marketing and author of “The Power of Differentiation.” He helps his clients find their un...
2024-10-1724 minPersonal Brand BlueprintHow To Grow An Agency With Brian Smith's Personal Brand BlueprintJoin us for the inaugural episode of 'Personal Brand Blueprint,' where I interview Brian Smith, a serial entrepreneur and world-class leadership coach. Learn how Smith built a successful consultancy, Strategy Ladders, by leveraging personal branding tactics.
Discover insights into early challenges, key strategies for rapid growth, and techniques for converting LinkedIn connections into clients. Gain valuable knowledge on building a quality follower base, creating engaging content, and the power of controversy in elevating your personal brand.
Don't miss Brian's unique approach to scaling businesses and nurturing high-performance teams by...
2024-09-2646 minPersonal Brand BlueprintHow to build a brand people loveAre you looking to launch your personal brand without coming off as salesy or insincere?
On this episode I chat with Reid Holmes, author of 'Appreciated Branding: Transforming Your Brand from Ignored to Irreplaceable.' Reid dives into the concept of appreciated branding and offers key strategies to help you stand out and be genuinely appreciated by your target audience.
Learn about the importance of empathy, discovering impactful data points, and creating value-driven content. By examining real-world examples and discussing approaches to both big brands and personal branding, this ep...
2024-09-1944 minPersonal Brand BlueprintDigital Marketing Expert Reveals AI Powered TechniquesReady to launch a personal brand but unsure where to start?
In this episode, join us as we dive into the world of digital marketing with Matt Cretzman, a renowned LinkedIn strategist and digital marketing innovator. Matt shares his transformative BCT Formula (Brand, Content, Traffic) and how it has helped his clients 10X their revenue and build global networks. Discover the power of leveraging LinkedIn, AI marketing, and creating content that resonates with your target audience.
We also explore Matt's personal journey, the origin of Stormbreaker Digital, and effective strategies for branding, content creation, and d...
2024-09-1254 minPersonal Brand BlueprintHow To Grow Your Brand Authority And Charge More MoneyEver felt like you're not charging what you're worth?
In this episode, join us as we dive deep with Ann Carden of A Carden Inc. to uncover strategies for boosting your business credibility and personal brand authority.
With over 34 years of entrepreneurial experience and having coached hundreds of entrepreneurs, Ann shares invaluable insights on how to overcome imposter syndrome, understand perceived value, and charge premium prices for your services.
Learn actionable tips on building an online brand, leveraging social proof, and effective content strategies to make a l...
2024-08-2943 min
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD#1046 - Unlocking the Power of Personal Branding: Proven Strategies to Attract, Convince, and Convert Clients with Dave PolykoffIn this episode, join us as we explore the intricacies of personal branding with Dave Polykoff, a leading expert in brand strategy. Discover how to effectively build your online presence, create compelling content, and use digital tools to attract, convince, and convert your ideal clients. Learn about Dave's five-step system for launching a successful personal brand, the importance of a well-optimized LinkedIn profile, and the role of AI in content creation. This episode is packed with actionable insights for digital entrepreneurs, marketers, and consultants aiming to elevate their brand and business.
To connect with Dave, visit his...
2024-08-2321 minPersonal Brand BlueprintGrow Your Followers Through This Content Collaboration StrategyAre you posting online daily but not seeing growth?
Discover how content collaboration can transform your personal brand. Join us as Ben Albert introduces his CAN system, enabling you to expand your audience through strategic content creation and networking. Ben shares his unexpected journey from aspiring musician to successful podcast host and entrepreneur, offering valuable insights along the way.
In this episode, you'll learn:
→ The origin of Ben's passion for content and podcasting
→ How Ben grew his audience using the CAN system
→...
2024-08-221h 01Personal Brand BlueprintEasy DIY Video Backdrop Tips to Elevate Your Home Office
Ready to take your home video setup to the next level? 🎥
In this episode, we dive into a conversation with Junaid Ahmed, a seasoned expert in transforming ordinary home studios into stunning, professional spaces. Discover the secrets behind creating an impactful backdrop, mastering lighting techniques, and ensuring your audio quality is top-notch.
Whether you’re just getting started or planning an upgrade, Junaid shares invaluable insights to help you achieve a polished, creator-worthy setup. Don't miss out on these game-changing tips!
In this episode, you'll learn:
→ The journey of Junaid Ahmed from a tech enthusiast to a home studio expert
...
2024-08-1555 min
Your Brand AmplifiedThe Power of Templates: Dave Polykoff’s Streamlining Content StrategyDive into the compelling journey of how Dave Polykoff transformed challenges into opportunities and carved out a niche in the digital sphere. His journey through the digital marketing landscape reads like a modern success story marked by innovation and resilience.
Dave Polykoff's digital marketing journey began with an internship at a direct response marketing firm in Philadelphia, where he honed his skills in SEO and online reputation management. This early experience laid the groundwork for his future successes in the digital marketing sphere.
Polykoff's entrepreneurial spirit led him to establish his own podcast and agency, e...
2024-08-1455 minPersonal Brand BlueprintGrow Online With This Brand Blueprint StrategyIn this episode, we dive into the crucial topic of finding clarity in personal branding with our guest, Anika Jackson of Your Brand Amplified.
Anika shares her journey through various cities and industries, emphasizing the power of relationships and authenticity in building a personal brand.
We discuss the essential components of a brand blueprint—purpose, vision, mission, and values—and how they can guide your content creation strategy.
Learn actionable insights on how to map out your brand identity, make the right decisions, and attract your ideal clients. Anika also offers valuable resources and...
2024-08-0844 minPersonal Brand BlueprintMastering The Art of Audience EngagementEver wondered how top speakers captivate their audiences?
In this episode, Mitch Carson, a seasoned talk show host and public speaker, shares his journey from overcoming fear to becoming a successful speaker. Learn how to engage diverse audiences with authenticity and empathy.
In this episode, you'll learn:
→ Mental preparation and visualization techniques
→ Strategies for connecting with audiences in-person and virtually
→ Using humor, cultural understanding, and personal stories
→ The importance of preparation
📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get You...
2024-08-0147 minPersonal Brand BlueprintMonetize Your Personal Brand with LinkedIn NewslettersIn this episode, you'll learn:
→ Jordan's journey from 0 to 18,000+ subscribers since 2019
→ Proven strategies for launching and promoting your newsletter
→ The power of consistent, valuable content
→ Tips for leveraging your LinkedIn audience effectively
→ How to monetize your newsletter through sponsorships
And catch bonus tips from today's episode in the next Brand Science Newsletter...
📬 Get It Here: https://davepolykoff.com/newsletters
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TIMESTAMPS
00:00 Introduction to Personal Branding and Newsletters
...
2024-07-2552 minPersonal Brand BlueprintHow To Attract Qualified Leads On LinkedIn with Finn McKentyIn this episode of Brand Science, we dive deep into growing your personal brand and converting leads specifically on LinkedIn.
I sat down with Finn McKenty, an expert in helping entrepreneurs thrive on LinkedIn, we explore Finn's journey, tips on optimizing your LinkedIn profile, and crafting valuable content and comments to attract your ideal audience.
In this episode you'll learn:
→ The key strategies to make your LinkedIn profile a powerful landing page for your personal brand
→ How to effectively engage with potential leads.
Don't miss the lightning round where we d...
2024-07-181h 00Personal Brand BlueprintThe Secret to Standing Out In Your Niche (A step-by-step formula)In this episode we learn Rich Brook's Remarkability Formula which teaches us how to:
→ Stand out in our niche.
→ Avoid competition
→ Attract qualified leads
📬 Brand Science Newsletter: https://davepolykoff.com/newsletter
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
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TIMESTAMPS
00:00 Introduction to Standing Out in Your Niche
00:22 Meet Rich Brooks: The Mind Behind the Remarkability Formula
02:03 The Birth of the Remarkability Formula
05:57 Understanding the Four F's of Remarkability
13:29 The Importance of Finding Your Unique Value
22:21 Focusing Your Niche for Maximum Impact
32:31 Mastering Your Domain
33:08 Connecting on LinkedIn
34:06 Creating Aligned Offerings
44:47 The Power of Framing
52:3...
2024-07-111h 01Personal Brand BlueprintHow to Be Authentic in Your Personal BrandFeeling like you're putting on a performance with your personal brand instead of being truly authentic?
It happens to the best of us. That's why I had on authenticity expert, Nancy Li to the show.
In this episode, Nancy shares her journey of growing up as a Chinese American who felt neither American enough in America nor Chinese enough in China, leading her to explore and embody authenticity in her work and life.
Through this episode, you'll learn:
→ The importance of showing up genuinely in personal and professional settings
→ The balance between spontaneity and structured efforts
→ How authenticity can enhanc...
2024-07-041h 10Personal Brand BlueprintPersonal Branding Mistakes to Avoid in 2024Before you start your personal brand, you'll want to make sure you don't make these critical personal branding mistakes.
Mistakes that could prevent you from starting, maintaining, or ever seeing success with your personal brand.
And to help me walk through them all, I invited on Erik Cabral to the show.
Erik is the founder of "On Air Brands," a podcast and personal branding production company helping thought leaders craft their message and tell it to the world through their very own podcast show.
Erik and I chat through a ton of valuable personal branding lessons learned on today's episode....
2024-06-2749 minPersonal Brand BlueprintHow to look great on camera (Photography expert reveals all)On this episode of Brand Science I sat down with Kristen Kidd, the owner of Lux Summit Studio, a professional photography studio helping entrepreneurs like you and me look our best and most authentic selves on camera.
In this episode, you'll learn:
✅ How to finally crack that million dollar smile
✅ What poses can earn the most trust and likability from our audience
✅ How to finally get that dream lighting that makes us shine
📬 Brand Science Newsletter: https://davepolykoff.com/newsletter
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
TIMESTAMPS
00:00 - Introduction: Overcoming Camera Shyness
00:10 - Meet Kristen Kidd: The Photography...
2024-06-2046 minPersonal Brand BlueprintThe Secret System for Creating 30 Days of Content in Just 90 MinutesOn this episode of Brand Science, I sit down with Aaron Witnish, A.K.A. the video content king.
Aaron is the Managing Director of "Content Only," a video marketing agency helping personal brands like you and I create 30 days worth of content in only 90 minutes per month.
And that’s what today’s episode is all about.
How busy entrepreneurs can go from feeling overwhelmed and behind on their content calendars to being flush with ready-to-publish content their audience will love.
On this episode, we’ll learn:
► How to find client-attracting topics your audience wants to hear you talk abo...
2024-06-131h 08Personal Brand BlueprintHow To Boost Your Content's Views & Shares Using "Brain Glue"On this episode of Brand Science, I sit down with James I. Bond, A.K.A. the marketing message secret agent.
James is the author of "Brain Glue," a book on how to make your ideas sticky in the minds of your audience.
And that's what today's episode is all about.
How to package your ideas and content so you stand out and become memorable in your industry.
In this episode, we'll learn how to:
► Package your content into metaphors to help your audience remember your ideas.
► How to use t...
2024-06-061h 16Personal Brand BlueprintHow to Find Your Personal Brand's Core Values with Andrea JohnsonOn this episode of Brand Science, I sat down with Andrea Johnson, AKA the queen of core values.
Andrea helps business professionals who feel disempowered to move from imitating other people’s principles and priorities to defining their own for sustainable impactful leadership.
And that's what today's episode is all about.
How to avoid mimicking others and live through your own personal brand's core values to attract your ideal client.
In this episode, you'll learn:
► What are your personal brand core values?
► Why are they important for our busine...
2024-05-3059 minPersonal Brand BlueprintHow to Turn Your Videos Into Endless Social Content With CastmagicOn this episode of Brand Science, I have an awesome conversation with Greg Wasserman, A.K.A the content repurposing magician.
Greg is the Head of Relationships at Castmagic, an AI tool helping personal brands like you and me repurpose our audio and video content into social posts, newsletters and so much more.
And that's what today's episode is all about.
How to use the power of AI to repurpose your content for social.
In this episode, you'll learn:
► The significance of repurposing content to maximize its reach and impact.
2024-05-2358 minPersonal Brand BlueprintHow To Tell Your Personal Brand Story with Sara LohseOn this episode of Brand Science, I am joined by Sara Lohse, a storytelling badass with a penis tattoo. (Full story behind that in the episode)
But speaking of stories, Sara just launched her book on helping thought leaders like you and I discover and tell our impactful stories to the world.
📕 Check out the book here: https://shorturl.at/rvRS9
And that's what today's episode is all about: How to discover and tell your personal brand story.
In this episode, you'll learn:
► The Importance of Storytelling for our Personal Br...
2024-05-091h 00Personal Brand BlueprintHow To Craft Your Authentic Image with Mike OxmanOn this episode of Brand Science, I am joined by Mike Oxman, a men's image and style consultant at Henry A Davidson.
Through his passion and expertise in men's clothing, Mike helps men craft their image that is not only authentic to them but also communicates the right story to their ideal audience.
What I like to say is, that while I help you look your best online, Mike helps you look your best in real life.
And that's what today's episode is all about.
The importance of crafting your authentic image...
2024-05-0253 minPersonal Brand BlueprintHow To Be Authentic On Camera with Mark SzymanskiOn this episode of Brand Science, I am joined by Mark Szymanski, a tech founder and personal brander.
Through his passion for video content and personal motto: "learn, try, and share everything I do," Mark has consistently published technical content to inspire and educate his audience.
In this episode, you'll learn:
► How to decide on a niche when you're multi-passionate
► The power of "getting the reps in" with video content
► How to be authentic in your videos
► How to create content for your target audience
► How to avo...
2024-04-2551 minPersonal Brand BlueprintHow To Post Content Consistently with Nicole PerainoOn this episode of Brand Science, I am joined by Nicole Peraino, a rockstar content creator who launched her personal brand to attract new clients to her position at UMortgage.She uses her journalism background to walk us through how to find the valuable parts of your story so you know what's worth sharing.
2024-04-1842 minPersonal Brand BlueprintThe Science of Authenticity: How Image, Character, and Story Define UsWhat does it mean to be authentic?
This is a question I've been thinking deeply about lately.
Being in the Personal Branding business I naturally hear the word "authentic" come up in every conversation.
We all get the idea of authenticity but... like... how do we define it?
How do we spot it?
And why does it occur?
How my mind works is I need to take abstract ideas apart, label their pieces, and put them back together again.
An Abstract Instruction Manual, if you...
2024-04-1613 minPersonal Brand BlueprintHow To Overcome Imposter Syndrome with James FergusonJames Ferguson, author of the Confetti Culture Playbook, shares his journey of overcoming imposter syndrome and writing his book. He emphasizes the importance of taking action and facing fear in order to achieve success. James discusses the transition from in-person public speaking to creating digital content and the importance of authenticity in both mediums. He encourages others to start creating content without waiting for the perfect setup or equipment. The key message is to have a goal and take action, even if you don't have everything figured out.
2024-04-1133 minPersonal Brand BlueprintWelcome to Brand Science with Dave PolykoffIn this kickoff episode I walk you through what the Brand Science podcast is all about. What is "brand science?" What inspired me to create this podcast? And what can we expect to get from it? I then dive into who I am and my content journey over the last 13 years. From college intern to meetings at the Associated Press' New York headquarters, to running my own content agency - I take you through where I've been and where I'm headed in content creation and personal branding. Come join in on the conversation as we officially kick off the...
2024-04-091h 48
Yours in MarketingDave Polykoff: Creating Content the Right WayOn this week's episode, I speak with Dave Polykoff, the CEO and Co-Founder of Presto Media, Zenpost, and ProWriter. Many companies are looking for ways to build out their content presence and just don't have the know-how. We discuss how companies should find and hire their writers, how you can write for humans and search engines at the same time, and the key concepts and tools to start blogging right now.
2019-12-1752 min