Shows
Church Marketing PodcastThe Website Content EpisodeWIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your call to action becomes more effective.
So what does WIIFM stand for? "What’s In It For Me?” And that is the question your readers, viewers, congregation members, visitors are asking themselves when they interact with your church.
In The Website Content Episode, Mike Kim takes us through the mental shift that we all must make. We must move from...2015-04-0958 min
#dactalk - for entrepreneurs by entrepreneursHow to Transition Your PricingYou've been in that precarious position of asking the question, "how do I raise my prices without losing my clients?"
You started off looking for experience and rather than charging the prices your competitors were charging you undercut the competition to get the client and gain the reps. Over time you've added more clients yet you haven't been able to transition those past relationships.
In this episode of #dactalk Dave Shrein and Mike Kim take time to discuss the art of transitioning your pricing. There are many subtle tactics you can employ in order to honor your faithful customers yet ea...2015-03-031h 11
You Are The BrandBYP 17 – Personal Branding For Pastors with Dave ShreinPastors are natural content creators. Each week they spend long hours crafting messages and teaching series. Unfortunately, too much of their content is “one-and-done”, only to be heard by a live audience that day and just a handful of folks that listen to the recording. Today I interview Dave Shrein, a marketing consultant for churches […]2015-01-2842 min