Shows
The Roofer Show433: The Future of Roofing Sales: How Roof Quote PRO Simplifies Pricing and Drives Growth with Mike GoldensteinWhat is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before j...2025-05-2350 min
The Roofer Show432: From Chaos to Control: Proven Systems to Grow Your Roofing Business with John DeLaurierToday, Dave is excited to speak with John DeLaurier about the hurdles roofing contractors often encounter, especially why traditional coaching doesn't work for 80% of them. They dive into how crucial commitment, mindset, and smart financial management are for success. Dave also rolls out a new mentoring program that provides hands-on support, setting it apart from the usual coaching methods. They touch on the importance of quality control, effective communication with customers, and using technology like CRM systems. Tune in to hear how to focus on improving your business processes to make it more profitable and sustainable!What...2025-05-161h 17
The Roofer Show428: ENCORE: 2025 Business Essentials for Roofers: Strategies for Higher ProfitsNow that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for the rest of 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you!What you’ll hear in this episode:John’s perspective on where he is right now in identifying strengths and weaknesses“This is the time to wo...2025-04-181h 08
The Roofer Show415: Mastering Referrals: How To Turn One Job Into Many with Brad AkersToday, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-school methods like sending out postcards. They also touch on why it's important to know your key...2025-01-171h 00
The Roofer Show412: The Future of Roofing Sales: How Roof Quote PRO Simplifies Pricing and Drives Growth with Mike GoldensteinWhat is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before j...2024-12-2752 min
The Roofer Show411: More Leads Won’t Fix Your Roofing Sales Problems—Here’s What Will with Ryan GrothWelcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more! Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s take on working with insurance companies and how he’s learned to make this relationship work. His attorney, Michelle Le, joins us to give valua...2024-12-2044 min
The Roofer Show410: Plan For Profit: Your 2025 Roofing Business BlueprintDo you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than just growing your business, it's about making it serve you, not the other way around.What you’ll hear in this episode:Importance of business planning for roofing contractors in preparation for 2025Understanding financials and the necessity of regular financial reviewsThe co...2024-12-131h 01
The Roofer Show409: How Great Leaders Inspire Their People to Take Action: Start with WHYIn this episode, John DeLaurier and I discuss our WHY, which is the most important thing aboutyour business. Why do you want to run a roofing business in the first place? Knowing andunderstanding your why is the best way to come into 2025 prepared for success. Join us tolearn more about aligning with your why and having a plan to accomplish it in the coming year.What you’ll hear in this episode:● What’s new with John DeLaurier? Learn why John’s company has rebranded toRoo...2024-12-0647 min
The Roofer Show407: How to Scale Your Roofing Business Without Hiring More StaffIn this episode, Dave Sullivan and John DeLaurier speak with Scott TeBay from Rain Stoppers Roofing. They discuss strategies for scaling roofing businesses, emphasizing the importance of systems, processes, and market understanding. Scott shares his experience with financial training and innovative canvassing techniques, while John highlights the critical role of financing in increasing sales. They highlight the significance of education, technology, and continuous learning for contractors aiming to grow their businesses and navigate market challenges effectively. This episode is packed with valuable lessons on the role of financing in the roofing industry. Scott and John DeLaurier discuss t...2024-11-2253 min
The Roofer Show405: 2025 Business Essentials for Roofers: Strategies for Higher ProfitsAs we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you!What you’ll hear in this episode:John’s perspective on where he is right now in identifying...2024-11-081h 03
The Roofer Show402: It’s Not What You Make, It’s What You Keep: End Of Year Tax Strategies For ContractorsBelieve it or not, we are in the fourth quarter of 2024. What are you doing to finish strong? Intoday’s episode, we take a look at end-of-year tax strategies that can set you up for successand increase the revenue you keep. We also check in with John DeLaurier in Georgia about hisprocess after a big storm. Join us to learn more!What you’ll hear in this episode:● A check-in with John and his plan of action after a big storm like Hurricane Helene● From Joh...2024-10-1846 min
The Roofer Show398: It’’s Conference Season: Learn Which One’s Are Worth Your TimeIt’s conference season, and there are many options. Are conferences worth your time and money? John DeLaurier shares how going to conferences is one of the best moves he’s made to sustain a profitable business. The key is to have intentionality behind the choice to attend a conference. Join Dave and John as they break down this topic with insight and expert advice about making the most of conference opportunities!What you’ll hear in this episode:Conferences: Are they a waste of time and a “cash grab”?Like most opportunities, there are good conference...2024-09-2037 min
The Roofer Show396: ENCORE: What’s Your Roofing Business Really Worth with David LupbergerIf you’ve ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don’t miss today’s show!My guest, David Lupberger, helps contractors with strategies in exit planning when they’re thinking about selling their businesses. There’s a lot that goes into this planning, and that is what we’re going to get into today.David is not only a business coach, but he’s also the owner of Remodel Force, an author, and he currently writes a monthly column for Qualified...2024-09-0650 min
The Roofer Show395: Recession-Proofing Your Roofing Business: Essential StrategiesIs the roofing business headed for a recession? We are seeing a real drop off in leads, and it’s been a crazy year for contractors. You should be recession-proofing your business, but, in reality, you need to have a strong foundation to weather ANY storm. If you do the work upfront to build that strong foundation, you’ll not only survive but thrive in the face of a downturn. Listen as Dave and John discuss this topic and give their best tips to help you weather the storm and come out on top!What you’ll hear i...2024-08-3053 min
The Roofer Show394: What’s the Best CRM for Roofing Contractors? with Scott TebayToday’s show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay as they tackle the big question: “What’s the best CRM for roofers?”Scott Tebay is the owner/operator of Rainstoppers Roofing, and he’s been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife a...2024-08-2355 min
The Roofer Show393: How Virtual Assistants Can Revolutionize Your Roofing Business with Adam PattersonHave you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more!What you’ll hear in this e...2024-08-1650 min
The Roofer Show392: Boost Your Roofing Profits: A Step-by-Step Guide to Mid-Year SuccessWhat You’ll Hear in this EpisodeIn this episode, Dave emphasizes the importance of a mid-year business review to ensure your roofing business stays on track for profitability.The key takeaway is understanding your financial statements and knowing your numbers, which is crucial for making informed decisions and maintaining profitability.Dave shares a step-by-step approach to evaluating your business, covering areas like sales processes, production efficiency, and financial scorekeeping.He also highlights the importance of having a well-organized bookkeeping system tailored for construction and roofing businesses.The episode ends with actionable advice on setting priorities and focusing on...2024-08-0951 min
The Roofer Show390: How Scott Tebay Runs His $7 Million Roofing Business While on a 4-Week VacationYou’ve heard it from Dave over and over: “If you can’t take your family on a two-week vacation without having your business fall apart, you don’t have a business. You have a JOB.” Vacation is the name of the game for today’s show. Dave is on vacation, John DeLaurier just returned from vacation, and Scott Tebay is currently on a three-week road trip vacation with his family. How do these guys take extended vacations and still run a profitable business? Let’s find out in today’s episode!Scott Tebay is the owner/operator of Rain...2024-07-261h 08
The Roofer Show389: THIS Is What’s Working To Get More Roofing Leads Today with Aaron HockelWe have a little different setup today as both John DeLaurier and I are on vacation. Since I can do the podcast from anywhere in the world, I’m handling things on my own with a great interview with Aaron Hockel of AltaVista Strategic Partners. He shares his wisdom and expertise about marketing in today’s shaky economy. Roofing leads are dropping off, and we’ve got to know what works and what doesn’t in today’s market. Join us to learn more about how you can get a bigger piece of the pie! What you’ll hear in th...2024-07-191h 12
The Roofer Show386: Mid-Year Roofing Business Review: Expert Tips for a Profitable Second HalfWelcome to an in-depth discussion about an often-overlooked topic in our industry: the mid-year review. Just like in a football game, we need a halftime review as we finish up the second quarter of the year. It’s time to evaluate what went right and wrong in the first half of 2024. Did we score? Did we hit our targets? Using the “I hope” strategy is not enough to ensure we have enough profitability to carry us through December! We have to understand our mistakes and adjust the game plan. Join Dave Sullivan and John DeLaurier to learn more in this e...2024-06-2851 min
The Roofer Show384: Insights from a $200 Million Home Service Business with Tommy MelloI’ve got a great show for you today that’s packed with practical tips and insights. My co-host, John DeLaurier, is not able to join us today, but Tommy Mello is here. He’s the Home Service Millionaire, the author of several bestselling books, and a repeat guest on the show. He last joined us in June 2023 for Episode 348, and he’s back for today’s show. He is the owner of A1 Garage Door Service and hosts The Home Service Expert Podcast. You don’t want to miss this episode that’s packed with Tommy’s great advice for roofi...2024-06-141h 07
The Roofer Show383: It’s All About The Process with John DeLaurierAs we are close to the halfway point of 2024, it’s time for the halftime huddle. This is the time to review our first half, evaluate our game plan for the second half, and make the necessary tweaks. It really is ALL about the process, and that’s our topic for today’s show. John DeLaurier of Peach State Roofing joins Dave to talk about the process and the components of the all-important three-legged stool: sell work, do work, and keep score. Join us!What you’ll hear in this episode:Inquiries, leads, and what Roof Quote PR...2024-06-0757 min
The Roofer Show382: A Marketing Masterclass For Roofers with Jim AhlinWelcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I’m joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today’s show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of your business. Join us to learn more!2024-05-311h 26
The Roofer Show380: How to Dominate the Neighborhood at Every Sale with SendJimWelcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’ll be joined each week by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. We are excited that a new, weekly feature in The Roofer Coach podcast will be the ON...2024-05-1755 min
The Roofer Show377: How To Price Your Jobs To Maximize Profit with John DeLaurierYour profit depends heavily on how well you price your jobs. We covered this topic in our mastermind group today, and it’s always interesting to hear different perspectives about how contractors price their jobs and secure discounts from suppliers and manufacturers. You have to know your numbers and know what you should charge for a job in order to make money. John DeLaurier takes the lead in today’s show and breaks down his pricing process at Peach State Roofing. Join Dave and John to learn more!What you’ll hear in this episode:The import...2024-04-2630 min
The Roofer Show369: The Money Is Made In The Sale. Production’s Job Is To Protect That Profit You hear us talk every week about the three-legged stool of business: selling work, doing work, and keeping score. Last week’s episode covered the first phase of selling work, and John DeLaurier shared details about the sales process he’s using right now with his company, Peach State Roofing. In today’s episode, Dave and John discuss the “doing work” part of the equation. You can sell a job for a lot of money, but if your production team can’t do the work profitably, you will lose a lot of money. Join us to learn more! 2024-03-011h 08
The Roofer Show368: Our Best Sales Process For 2024 with John DeLaurier Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a better sales process will help you close more deals and increase your profit margins. Join us to learn more! What you’ll hear in this episode: How a coach will help you implement a bet...2024-02-231h 05
The Roofer Show366: Blueprint for Freedom: Building a Self-Sustaining Roofing Business with Benny Fisher We have an exciting show for you today! My usual co-host, John DeLaurier, is not joining us today, but we have a great repeat guest. He is Benny Fisher, the founder and visionary of The Big Fish Contracting Company, a leading provider of roofing, siding, and gutter services in Pennsylvania. He has joined forces with Contractor Dynamics, a move that amplifies his impact on the contractor community. As an entrepreneur, public speaker, coach, consultant, and marketer, Benny inspires and guides contractors in scaling their businesses and achieving greater heights. He also hosts T...2024-02-0953 minThe Roofer Show365: How To Hire A Salesperson For Your Roofing Business Whether you are looking to hire your very first salesperson or your fifth or sixth, it’s a move that greatly impacts the success of your roofing business. Don’t you want your next hiring move to be a profitable step forward in your business? Today’s episode is a conversation between Dave and John DeLaurier of the newly branded Peach State Roofing, and you can listen in and learn from their mistakes, tips, and experiences. Join us! What you’ll hear in this episode: How to get very clear about the role you are hiring for John...2024-02-0232 min
The Roofer Show364: How To Avoid The Gross Profit Rollercoaster with Diane GilsonKnow your numbers! You’ve heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today’s show!Diane Gilson created Info Plus Accounting in 1994 to help business owners. She has created many workshops and classes for contractors and is recognized as a top expert in her fiel...2024-01-261h 09The Roofer Show363: Blueprint for Success: The Essential Guide To Business Planning for ContractorsToday's episode is your blueprint for success. We will give you the essential guide to business planning for contractors. Do you have a business plan in place for 2024? If you don’t know where you’re going, any road will take you there! The problem is that too many contractors wander around in no particular direction and with no plan. We created the 1 Page Business Plan because it makes things simple. The magic is in the thought and planning process it takes to create your business plan. Know where you were in 2023 and where you want to go i...2024-01-191h 28
The Roofer Show362: How to Answer the #2 Question Homeowners Ask with Tim Brown A recent episode of The Roofer Coach analyzed the #1 question that homeowners ask: “What will my roof cost?” The #2 question that homeowners ask is just as important: “Why do you have a higher price?” There are key factors in that question and answer, and we are breaking it down on today’s show. Join us! Before our interview, Dave catches up with John DeLaurier and gets the latest developments in his company’s rebranding to Peach State Roofing. John discusses a slow January and the challenges in hiring the right people. Dave and John explain why the keys...2024-01-121h 15
The Roofer Show361: Lessons Learned From Building A Successful Roofing Business To Sell with Dmitry Lipinskiy From the beginning, you should be building your roofing business to sell. Today’s show is all about how to get the life you want and the freedom you deserve. If you want to know how to WIN at the roofing game in 2023, don’t miss this episode! Join us now to learn more from today’s guest! Dmitry Lipinskiy has it all together when it comes to being successful in the roofing business, and he loves helping others find their own success. He has a YouTube Channel, Directorii, and Roofing Business School, and is making a name fo...2024-01-051h 38
The Roofer Show359: Prepare Your Roofing Business For 2024 with John DeLaurier What’s your plan for 2024? The roofing contractors who will be successful in the coming year are those who have a clear plan with specific steps to take for maximum profitability. In today’s show, you’ll hear my conversation with John DeLaurier as he was driving to Orlando for the Roofing Process Conference. John explained why he took the time to attend this conference, what he wanted to get out of the conference, and why he took his team with him. John also brought us up to date with the rebranding of DeLaurier Roofing to Peach State Roofing, a proc...2023-12-2248 min
The Roofer Show358: Answer The #1 Question From Homeowners with Mike Goldenstein from Roof Quote ProWhat is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before j...2023-12-1558 min
The Roofer Show357: How to Become 5-Mile Famous with Elizabeth LytleMarketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more!Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to...2023-12-081h 00
The Roofer Show356: Why Roofing Contractors Should Join Limitless GPO Group with Dylan McCabe What is a GPO? Even in the roofing industry, the concept of a GPO (Group Purchasing Organization) is new and not widely understood. Let’s learn more about the Limitless GPO Group in today’s show! Limitless Roofing Group was founded in 2022 by 25-year roofing industry veteran, Miller Weedn, and 20-year organizational leadership and training veteran, Dylan McCabe. Dylan joins Dave and John for today’s episode about the benefits roofing contractors can find by joining the Limitless Roofing GPO. Limitless GPO currently has 44 members (and counting) and operates in all 50 states with a passion for bringing roofin...2023-12-0149 min
The Roofer Show352: Closing The Sale: Why Conversion Beats More Leads with Ryan Groth Getting more leads does NOT equal sales success! Leads that aren’t well-qualified and specifically targeted will waste your valuable time. We are diving into this topic in today’s show. Join us! Before Dave and John get into the interview with today’s expert guest, they discuss John’s rebranding process at DeLaurier Roofing, especially how he’s going about this expensive endeavor. Rebranding expert Dan Antonelli helped uncover the basics with us in Episode 333, "Is Your Roofing Business Branded or Blanded?" Today’s guest is Ryan Groth from Sales Transformation Group. He has been o...2023-11-031h 02
The Roofer Show351: Why You May Need An Attorney When Working With Insurance Companies with Brian HufWelcome to this episode of The Roofer Coach! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more! Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s take on working with insurance companies and how he’s learned to make this relationship work. His attorney, Michelle Le, joins us to give va...2023-10-2742 min
The Roofer Show349: How To Make The Move Into Commercial Roofing with Chris Pendergast What are the important considerations for roofers who want to move into the commercial space? Is it really that different from residential roofing? Many residential roofers want to transition into commercial roofing without being adequately prepared. Join us for a closer look in today’s show! John and Dave begin with updates from DeLaurier Roofing in the wake of John’s recent two-week vacation. His business fared very well, thanks to his capable team and their implementation of the business plan. John and Dave welcome to the show Chris Pendergast of Peakleads, one of our show sponsors. 2023-10-131h 09
The Roofer Show348: Learn How Tommy Mello Built A $200 Million Home Service Business We’ve got a great show for you today with our returning guest, Tommy Mello. He is “The Home Service Millionaire” who joined us for Episode 281: How to Build a $100 Million Home Service Business. Tommy is the owner of A1 Garage Door Service, host of The Home Service Expert podcast, creator of the Freedom Conference, and author of Home Service Millionaire and his latest book, Elevate: Build a Business Where Everybody Wins. My co-host, John DeLaurier, and I are excited to welcome Tommy back to the show and hear his expert advice in today’s show! Join...2023-10-061h 06
The Roofer Show347: How to Hit Your First Million Dollars in Sales: A Step-by-Step Guide Are you ready to see your sales numbers skyrocket? This is the show for you! We have talked for months about doing a show about the best sales process that we teach in our coaching program. My co-host, John DeLaurier, and I developed this process after many years of trial and error in the roofing business. The point is that a smart guy doesn’t learn from his own mistakes but from the mistakes of others. Think of us as your crash test dummies who have been there, done that, and made the mistakes–and now we can...2023-09-2940 min
The Roofer Show346: What’s Your Roofing Business Really Worth? with David LupbergerIf you’ve ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don’t miss today’s show! My guest, David Lupberger, helps contractors with strategies in exit planning when they’re thinking about selling their businesses. There’s a lot that goes into this planning, and that is what we’re going to get into today. David is not only a business coach, but he’s also the owner of Remodel Force, an author, and he currently writes a monthly column for Qualified...2023-09-221h 05
The Roofer Show344: How to Dominate the Neighborhood at Every Sale with SendJim What you’ll hear in this episode: A recap of John’s week and Dave’s week The value of going to conferences–IF you implement what you learn Why getting back to the basics begins with communication and answering every phone call How DeLaurier Roofing uses systems and processes to do radius marketing How Daniel came to SendJim four years ago and now helps contractors leverage their customer lists with automation How SendJim handles Quote Follow-up for their clients–AND increases their close rate How to sta...2023-09-0853 min
The Roofer Show343: Why A Commercial Contractor Needs A Service Department In 2023 with Brian Mitchell Welcome to The Roofer Show! What you’ll hear in this episode: How Brian ended up writing a sales training course on building service departments Why roofing service departments are built to withstand recessions and economic downturns and maintain profitability How (and why) you should get started with a service department How to use Brian’s pyramid model to structure your service department Why proposals, marketing, and sales are different in service An overview of Brian’s course, software, and coaching program at the Sales Transformation Group Resources: To connect with Brian and ch...2023-09-0146 min
The Roofer Show342: How We Attract The Best People To Work For Us with John DeLaurier Today’s episode is a little unusual in that John DeLaurier and I are taking a deep dive into his business, DeLaurier Roofing. When we coach clients together, we emphasize that business success begins with a business plan. John explains how he has implemented a business plan, put strategic systems/processes into place, and built a successful team. Join us to learn more! What you’ll hear in this episode: How to attract the right people without recruiting–and without headaches How John has built a team that increases profitability and gives h...2023-08-2542 min
The Roofer Show341: Follow This Marketing Plan To Grow Your Roofing Business In 2023 with Aaron Hockel What are the trends affecting your roofing business in 2023? How can you prepare to grow your profitability with a solid marketing plan despite slowdowns in the industry? Join us to learn more in today’s show! We are joined by Aaron Hockel, who is a frequent guest on the show because he has great insights about marketing, online reviews, and getting quality leads. Aaron is a partner and vice president at AltaVista Strategic Partners, and I call him my marketing go-to guy. Join us to get valuable marketing advice about today’s changing roofing industry. My c...2023-08-181h 10
The Roofer Show339: THIS is the Problem with So Many Roofing Businesses with Chris Diroll Why do so many roofing businesses fail? Why do many family roofing businesses fizzle out before the second and third generations? Today’s guest has the perspective and experience to give us the answers. Join us to learn more! We are joined by Chris Diroll of Tresnak Roofing, located in the Detroit area. Chris took his corporate background in manufacturing into the family roofing business, and now he is finding success in helping other contractors make their businesses more profitable. Chris joined us previously for Episode 328 about the value of a virtual assistant to a roofing business. Be...2023-08-041h 09
The Roofer Show338: You Will Get More Qualified Leads For Your Roofing Business If You Follow This Marketing Advice with Jim AhlinWe are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability. ***Today’s ONE THING: 2023 is shaping up to be a different kind of year for roofing contractors. The One-Page Business Plan can help you know your ideal customer and not try to serve EVERYONE. It will help you identify your avatar, focus on the services that...2023-07-281h 27
The Roofer Show336: How To Close More Jobs The Easy Way with John DeLaurier The bottom line is that your roofing business will NOT be successful if you can’t close jobs. Today’s show focuses on how to close more jobs by using more automation. Dave and John are joined by AJ Briley, John’s marketing partner, to discuss ProLine, a software solution that automates communication and much more to increase profitability. Join us to learn more! The conversation begins with John’s updates on his roofing business in Athens and Savannah, and he discusses the challenges of building a solid team. John reveals some of his early mistakes...2023-07-1424 min
The Roofer Show335: How To Avoid The Gross Profit Rollercoaster with Diane GilsonKnow your numbers! You’ve heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today’s show!Diane Gilson created Info Plus Accounting in 1994 to help business owners. She has created many workshops and classes for contractors and is recognized as a top expert in her fiel...2023-07-071h 10
The Roofer Show334: How To Get More Google Reviews For 2023 with Luke HansenWelcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’m joined by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. We are joined today by Luke Hansen from CompanyCam. The superior service provided by CompanyCam is the be...2023-06-301h 00
The Roofer Show332: How To Build A Tech Stack To Automate Your Roofing Business If you’ve been a roofing contractor for any length of time, you know that the industry is changing, customers are changing, and technology is changing. Everything about roofing is changing, and you’ll be left behind if you don’t look for ways to change, grow, and keep up. Old-school ways just don’t work in today’s market. If you want to outpace the competition and create happy customers who give five-star reviews, today’s show is for you! My co-host, John DeLaurier, and I are talking with two of the smartest guys we know to explain w...2023-06-161h 08
The Roofer Show331: 7 Part Marketing Roadmap (Don’t Skip These Steps) With Tim Brown Running a roofing business is a journey fueled by blood, sweat, and tears. No matter how much money you have, you want to optimize your marketing dollars to get the most bang for your buck. Today’s show will be helpful for roofers at any and every stage of the business, whether you’re a grizzled veteran in the business or a rookie who is just starting. Let’s talk about how to best spend those marketing dollars! Tim Brown is the owner/CEO of the Hook Agency, where he teaches people how to optimize their w...2023-06-091h 03
The Roofer Show330: How To Build A $100 Million Dollar Home Service Business With Tommy MelloIt’s always nice to talk to someone in the business who is doing it RIGHT. Tommy Mello, “The Home Service Expert,” knows how to take care of his team members, customers, and himself. His business, A1 Garage Door Service, began in 2007 and grew to be a $30 million-plus home service business with over 200 employees in nine states in just seven years. He hosts The Home Service Expert podcast and has written a book, The Home Service Millionaire: What Successful Home Service Entrepreneurs Do To Make More Money AND Work Less. Tommy has built a thriving Facebook group, the Hom...2023-06-021h 10
The Roofer Show328: How To Use A Virtual Assistant In Your Roofing Business with Chris Diroll Are you taking advantage of technology for today’s best time-saving hacks? A virtual assistant can make ALL the difference in your roofing business! Today’s conversation is about finding a VA and determining what tasks they should do to improve your profitability and refine the touchpoints you have with every customer. Blending cutting-edge technologies and automation with the human element is the BEST way to grow your roofing business intelligently. My co-host, John DeLaurier, and I are joined by Chris Diroll of Tresnak Roofing in the Detroit area. Chris has taken his manufacturing background into...2023-05-191h 05
The Roofer Show327: Learn How OC’s Platinum Contractor Innovator Of The Year Built A Successful Process-Driven Roofing Business with Stephen Knuth Is the newest technology necessary for success in the roofing business? Is there a place for AI in our industry? Maybe it’s time for you to uplevel your sales process and marketing efforts with new, exciting technology, and that’s our focus for this episode. Our guest is a self-proclaimed computer and technology nerd who just happened to find his happy place in a profession he never imagined for himself, the roofing business. Join us for helpful insights and information from today’s guest! Stephen Knuth is a highly skilled roofing sales professi...2023-05-121h 04
The Roofer Show326: The Right Way To Sell (And The Wrong Way)Sell Me This Pen If you saw the movie The Wolf of Wall Street you’ll remember the final scene where Leo, just out of jail and banned from selling stocks, is teaching a group of eager salesmen looking for the “silver bullet” of selling. Leo asks a nervous victim in the front row that classic sales manager question, “Sell Me This Pen”. The movie ends before we get the answer. Today, I show you the right way to answer this question and how it applies to home services sales. The 4 Takeaways...2023-05-0546 min
The Roofer Show324: Use This Winning Sales Process In A Slowing Economy Part 2 Roofing contractors all over North America are seeing a slowdown in the economy. Those who can’t adapt creatively will be left by the wayside, and you cannot be successful without a winning sales process. We began discussing this topic in Episode 323, and we continue with Part 2 as John DeLaurier gives us a closer look at his sales process at DeLaurier Roofing. Don’t get left behind! Join us to learn more! What you’ll hear in this episode: How John’s sales process begins with the initial cus...2023-04-2129 min
The Roofer Show323: Use This Winning Sales Process In A Slowing Economy A winning sales process is a MUST to have a profitable roofing business. Many contractors are seeing a drop in profit as the US economy slows down. Whether your sales are trending upward or going in the other direction, there are always tweaks that can take you to the next level. Join us to learn about a winning sales process! My co-host, John DeLaurier, recently attended the Roofing Insights Retreat with his family on Lake Superior in the snowy north. He shares his takeaways from the retreat, along with shared concerns from other roofing contractors a...2023-04-141h 16
The Roofer Show322: What’s The Industry Average Gross Profit Margin On A Roof?To run a profitable roofing business, you have to understand the basics of accounting and the basics of setting up your financial system. In this episode, I discuss with my go-to accounting expert, Diane Gilson, the easiest way to do just that! Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day operations data using QuickBooks as their primary management accounting tool. Diane’s passion is designing, customizing, and upgrading accounting systems and financial controls for small to mid-sized construction and manufacturing com...2023-04-071h 17
The Roofer Show321: Take Control of Your Marketing with Contractor Dynamics - Joseph Hughes Are you using the “spray and pray” method of spending your marketing dollars? There is a better way! Throwing your marketing money around without a strategic plan will NOT yield the results you want. Join me and my co-host, John DeLaurier, to learn more in today’s show! We are joined by Joe Hughes and Amanda Veinott-Praml, Business Development Leader from Contractor Dynamics, a marketing training company that equips growth-minded construction companies with the tools to transform and grow. Joe is a proven master at marketing, and he has the expertise and knowledge to help grow yo...2023-03-311h 33
The Roofer Show320: This Is How I Would Build A Roofing Business In 2023 From Startup To ExitI’m so excited to bring you this interview today. Rick Dutmer is my old business coach that helped me build my roofing company over the course of thirty years into an extremely profitable business so that I was later able to successfully exit and do the things that I wanted to do in life. When I first hired Rick, I was really struggling and wearing all the hats in the business. I knew there was a better way, and Rick was the one that helped guide me through it all, and it started with building a bu...2023-03-241h 26
The Roofer Show318: How To Handle Sales Objections And Close More Deals with John DeRosa Everything in the roofing business depends on sales. Today’s show will teach you how to sell more work, how to build your sales process, and how to handle sales objectives. Selling more is not the main goal, but you have to learn to sell at the price you need. Want to reach your sales goals and close more deals? Join us to learn more! Joining us today is John DeRosa, Director of Contractor Training at SRS Distribution. His previous appearance on the show was over five years ago in Episode 43, How to Escape Price-Driven Sal...2023-03-101h 18
The Roofer Show317: Get Referrals And Stop Door Knocking with Matt Danskin Sales are the lifeblood of the roofing business, and referrals are a major part of consistent sales. Today’s show covers how roofing contractors can maximize the potential of a solid referral system to boost sales and radically improve their business. Join us to learn more! As John looks to expand DeLaurier Roofing with the hire of a new salesman, Dave, and John discuss the plan and process for recruiting, training, and retaining a quality salesperson, along with the variables in compensation. You’ll hear lots of practical information in this discussion! O...2023-03-0357 min
The Roofer Show316: Follow This Marketing Plan To Grow Your Roofing Business In 2023 with Aaron Hockel What are the trends affecting your roofing business in 2023? How can you prepare to grow your profitability with a solid marketing plan despite slowdowns in the industry? Join us to learn more in today’s show! We are joined by Aaron Hockel, who is a frequent guest on the show because he has great insights about marketing, online reviews, and getting quality leads. Aaron is a partner and vice president at AltaVista Strategic Partners, and I call him my marketing go-to guy. Join us to get valuable marketing advice about today’s changing roofing industry. 2023-02-241h 13
The Roofer Show313: The One Chance You Have To Leave Your Prospect With A Great First Impression with Sarah AllenAre you leaving a great first impression on prospective customers? Do you take the time to do the simple things? Of all the things I cover with coaching clients, like the basics of financials, profit, leads, and marketing, nothing is as important as simply answering the phone when people call. Join us to learn how to capitalize on your ONE chance to leave a great first impression! John and I are joined today by Sarah Allen with Ruby Receptionists, our show sponsor of about four years, and we both recommend Ruby to all our coaching clients and...2023-02-031h 12
The Roofer Show312: This Is The #1 Problem Holding Contractors Back From SuccessTo run a profitable roofing business, you have to understand the basics of accounting and the basics of setting up your financial system. In this episode, I discuss with my go-to accounting expert, Diane Gilson, the easiest way to do just that! Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day operations data using QuickBooks as their primary management accounting tool. Diane’s passion is designing, customizing, and upgrading accounting systems and financial controls for small to mid-sized construction and manufacturing com...2023-01-271h 06
The Roofer Show311: Get This Winning Roofer Marketing Plan For 2023 with Jim AhlinWelcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I’m joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today’s show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of your business. Join us to learn more! 2023-01-201h 39
The Roofer Show310: Lessons Learned From Building A Successful Roofing Business To Sell with Dmitry LipinskiyFrom the beginning, you should be building your roofing business to sell. Today’s show is all about how to get the life you want and the freedom you deserve. If you want to know how to WIN at the roofing game in 2023, don’t miss this episode! Join us now to learn more from today’s guest! Dmitry Lipinskiy has it all together when it comes to being successful in the roofing business, and he loves helping others find their own success. He has a YouTube Channel, Directorii, and Roofing Business School, and is making a name f...2023-01-131h 38
The Roofer Show309: How To Mark Up Your Jobs For Maximum Profit with Michael StoneResources: Find out about Michael’s course, Making the Numbers Work in Construction Markup And Profit or call Michael at 360-335-1100 Markup and Profit by Michael C. Stone Connect with John DeLaurier: www.calldrr.com, Instagram, Facebook, and Email Connect with Dave via text message: 510-612-1450 Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofercoach.com or visit The Roofer Mastermind to sign up. Download my FREE 1-Page Business Plan template at www.theroofersh...2023-01-061h 18The Roofer Show308: Top 10 Mistakes Roofers MakeThe smart guy doesn’t learn from his own mistakes, he learns from the mistakes of others! This episode is all about sharing the experiences of others, so it’s best to leave your ego at the door and open your mind because what I share with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2022! What you’ll hear in this episode: Here are the top ten mistakes that I detail: #1 - Not having a clear vision of where you want to go in you...2022-12-301h 13
The Roofer Show307: What’s Your Roofing Business Really Worth with David LupbergerIf you’ve ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don’t miss today’s show! My guest, David Lupberger, helps contractors with strategies in exit planning when they’re thinking about selling their businesses. There’s a lot that goes into this planning, and that is what we’re going to get into today. David is not only a business coach, but he’s also the owner of Remodel Force, an author, and he currently writes a monthly column for Qualified...2022-12-231h 10The Roofer Show306: What’s Your Profit Plan For 2023?Contractors ask me all the time if I were to start another roofing business what would be the #1 thing I would do. I always tell them the same thing. I would start with a written business plan. Without a written plan you can’t have the clarity of where you want to take your business and how you’re going to get there. That’s why I wrote the 1 Page Business Plan. You can download it for free from my website and fill in the PDF. This will give you a professional business plan in just a couple...2022-12-1657 minThe Roofer Show305: How To Get A Higher Price For Your Work with Ryan ShantzWelcome to The Roofer Coach podcast! We are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach, and starting in January, you’ll be able to find The Roofer Coach on every possible platform. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you the best tools to make things happen. I’m joined by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. Ryan Shantz, CEO at SumoQuote, join...2022-12-091h 33
The Roofer Show304: How To Get More Google Reviews For 2023 with Luke HansenWelcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’m joined by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. We are joined today by Luke Hansen from CompanyCam. The superior service provided by CompanyCam is the be...2022-12-021h 00
The Roofer Show303: How I Built A Ten Million Dollar Business With The Help Of My Contractor Coach with Rick DutmerI’m so excited to bring you this interview today. Rick Dutmer is my old business coach that helped me build my roofing company over the course of thirty years into an extremely profitable business so that I was later able to successfully exit and do the things that I wanted to do in life. When I first hired Rick, I was really struggling and wearing all the hats in the business. I knew there was a better way, and Rick was the one that helped guide me through it all, and it started with building a bu...2022-11-251h 28
The Roofer Show302: Why A Commercial Contractor Needs A Service Department In 2023 with Brian MitchellWelcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’m joined by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. Today’s show focuses on the value of a service department in your roofing business, and our gues...2022-11-181h 17
The Roofer Show301: How to Dominate the Neighborhood at Every Sale with SendJimWelcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’ll be joined each week by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. We are excited that a new, weekly feature in The Roofer Coach podcast will be the ON...2022-11-111h 17The Roofer Show300: Top 9 Reasons You Need A Contractor Coach For Your Roofing Business with Dave and JohnI have some good news and some bad news today. The bad news is that this will be the last episode of The Roofer Show. The good news is that we are rebranding as The Roofer Coach Podcast with John DeLaurier as my co-host! John and I do coaching, we have the Roofer Mastermind, and we have also developed several programs to help our clients come up with great ideas and become more profitable. I have been there and done it, and John is the guy out there in the trenches, running a kick-ass business. In our n...2022-11-041h 18The Roofer Show299: The Million-Dollar Roofer with John DeLaurierExciting things are happening as we approach the Episode 300 milestone! There are rebranding changes taking place as we further our quest to provide helpful content for roofing contractors, and John DeLaurie will be co-hosting the brand-new podcast, The Roofer Coach. In today’s show, we lay out the framework necessary for building a profitable business. Roofing is not an easy profession, but it can be profitable if you are willing to put in the work on the right tasks. Join us as we break down what it takes to be a million-dollar roofer! John DeLaurier of DeLaurier Ro...2022-10-281h 19The Roofer Show298: How To Get Your Financial House In Order with Gina MalvestutoEverything hinges on the numbers! Success in the roofing industry comes down essentially to knowing your numbers and what to charge for your work. Join us in today’s show for a closer look at understanding your finances. Gina Malvestuto is the owner of Green Tree Bookkeeping, a Chicago-area company that fits the bill perfectly if you need to outsource your bookkeeping processes. For over 20 years, Gina has worked with many contractors to help them know their numbers and run more profitable businesses. Gina and her small staff of “Green Tree Girls” provide skilled organization and book...2022-10-211h 16The Roofer Show295: #1 Reason Roofing Contractors Don’t Make MoneySo many business owners just aren’t making the profits they should! The failure rate is shocking, but what’s even worse are the people who are working their lives away and earning so much less than what they should. On today’s episode, you’ll learn which jobs are making money, which jobs are losing money, and what to do about it. What you’ll hear in this episode: How we can make more money: either sell more jobs or sell them for more money Why good job costing is essential for your business Diane’s elevator p...2022-09-301h 11The Roofer Show294: When To Bring Your Marketing In House with Tim BrownI’ve got a secret. It’s the marketing secret that 90% of contractors miss, and my guest is sharing it with us in today’s show. Join us to learn more! Joining us today is Tim Brown from the Hook Agency. Tim has been featured on The Roofer Show several times and knows sales and marketing from the inside out. He is my go-to guy for marketing, SEO optimization, and web design. Because Tim works with many contractors, he understands what we do and how to help our marketing reach our target customers. In today’s show, Tim addresses the dilemma...2022-09-2340 minThe Roofer Show293: Sell Me This PenSell Me This Pen If you saw the movie The Wolf of Wall Street you’ll remember the final scene where Leo, just out of jail and banned from selling stocks, is teaching a group of eager salesmen looking for the “silver bullet” of selling. Leo asks a nervous victim in the front row that classic sales manager question, “Sell Me This Pen”. The movie ends before we get the answer. Today, I show you the right way to answer this question and how it applies to home services sales. The 4 Tak...2022-09-1638 min
The Roofer Show287: The Best Sales Process For 2022 with John DeLaurierTHIS is the show that will help you close more deals! We are talking all about the sales process today with my expert guest. Join us to learn more! John DeLaurier of DeLaurier Roofing is an expert in automating his sales process. John is partnering with us in our new Mastermind group for contractors to help them understand the sales process. He knows what works and what doesn’t, and he’s here today to share his insights and wisdom that can help every contractor close more deals and be more profitable. What y...2022-08-051h 19The Roofer ShowHow To Implement This Software That Runs Your Roofing Business For You with Adam SandWe all want systems and processes that make our day-to-day operations run more smoothly, but not many of us are experts at getting it all put in motion. One of the new services that today’s guest offers is helping to set up SumoQuote for contractors. As someone who has experienced first-hand the dramatic difference in his business when it comes to actually implementing these processes, Adam Sand is passionate about helping others to do the same. As the owner of Roofing Business Partner, Adam is a Certified SumoQuote implementation partner, and he is also a...2021-09-1759 minThe Roofer ShowHow To Automate Your Sales Process For Your Roofing Business with John DeLaurierToday’s guest is a coaching client I’d like to introduce you to. I recently devoted two episodes (Part 1 & Part 2) to go over a recent coaching session I had with him and I was impressed at how he really had his sales process dialed in. John DeLaurier is a successful roofing contractor from Georgia and in this episode, we’ll be covering how to close more deals. John has developed a game-changing app that automates the follow-up process, thereby helping you close more deals and doing it in less time! I think you’re really going to get a...2021-08-061h 07