Shows
Fantasy Baseball BeatFBB 007 - Talking Orioles with Jake RillFantasy Baseball BeatThe guys talk with Jake Rill from mlb.com about the OriolesJake Rill joins the gang from Spring Training to talk about the Baltimore Orioles in 2025. Topics include:Jake's start in the businessWhat can we expect out of Adley Rutschman this year after a disappointing second half last year?What does the recovery process of Félix Bautista look like?Are Seranthony Domínguez and Andrew Kittredge viable options behind him?How healthy is Grayson Rodriguez, and can he take a step forward?How many at-bats can we expect out of...2025-02-221h 06Fantasy Baseball BeatFBB 006 - Hitters We LoveFantasy Baseball BeatThe guys discuss the hitters that they love. The boys are back and go position by position to discuss the hitters that they love the most.CatcherGabriel MorenoIvan HerreraShea LangeliersFirst BaseNathaniel LoweCody BellingerPaul GoldschmidtSecond BaseJonathan IndiaBrandon LoweJordan WestburgShortstopJeremy PenaBo BichetteFrancisco LindorThird BaseLuis RengifoIsaac ParedesMatt ChapmanOutfieldJung Hoo LeeIan HappDylan Crews
2025-02-1649 min
Pitcher List Fantasy BaseballFBB 005 - Talking BallparksFantasy Baseball BeatThe guys discuss ballpark changes and tendencies, players changing teams, and bullpen decisions. After some behind the curtain details are discussed, four ballparks are discussed:Sutter Health Park - The AthleticsWhat can we expect offensively in the new ballpark?What were the minor-league tendencies there?Should we expect a big change?Are we in on Lawrence Butler and Brent Rooker?Camden Yards - Baltimore OriolesWhat is the most important thing fantasy owners should know about this change?Which hitters should receive a boost?How much do we like Tyler O...2025-02-081h 15Fantasy Baseball BeatFBB 005 - Talking BallparksFantasy Baseball BeatThe guys discuss ballpark changes and tendencies, players changing teams, and bullpen decisions. After some behind the curtain details are discussed, four ballparks are discussed:Sutter Health Park - The AthleticsWhat can we expect offensively in the new ballpark?What were the minor-league tendencies there?Should we expect a big change?Are we in on Lawrence Butler and Brent Rooker?Camden Yards - Baltimore OriolesWhat is the most important thing fantasy owners should know about this change?Which hitters should receive a boost?How much do we like Tyler O...2025-02-081h 15
Marine Layer PodcastEpisode 182: Reacting To Dave Sims Leaving For The Yankees + Mariners Offseason Wish List 2.0 - TradesLyle and TJ react to the sudden news of Mariners broadcaster Dave Sims leaving to be the voice of the Yankees (1:44). They debate which Mariners starter is most likely to get traded first (20:33). Then the two of them dive into their second Mariners offseason wish list, this time looking at trade candidates. They analyze Nico Hoerner (26:43), Bo Bichette (32:51), Alec Bohm (42:15), Brendan Donovan (51:43), Jordan Westburg (58:50), and Devin Williams (1:08:20).Check out Pogacha's Pub 85: https://pub85.com/Check out Just Baseball: Click hereEmail us your questions: marinelayerpod@gmail.com...2024-11-151h 21
Friends with Fantasy Benefits | BaseballFWFB | Baseball - Episode 840 Part 1Episode 840 Part 1 - Are You a BelieverHost: Justin Mason @JustinMasonFWFBCo-Host: Dave McDonald @RunDMCDRecent MLB NewsFrankie Montas to the IL with a forearm contusionPete Fairbanks to the IL with a nerve issueWade Miley to the IL with elbow inflammationLouie Varland optionedMax Kepler returnsHeston Kjerstad called up (Mountcastle going to IL?)Merrill Kelly headed to ILManoah with a good start in minors - Yariel headed to penTaijuan Walker returning this weekend? Turnbull headed to penHendricks keeps rotation spot over Ben Brown (limit IP?)Albies returning Friday already?!JD Martinez could be up FridayMatt Brash...2024-04-231h 32
The Billboard Insider PodcastAnna Bager: We need to go to market with a simple crisp messageOn today's Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home.
What are some important stories to watch in 2024
2024 is an election year that's going to be huge and will be very interesting to follow. It's not only a presidential election year in the US, it's an election year globally. Next year over half of the world's population will be voting which means that messaging is going to be incredibly important. It's a huge opportunity for our industry especially I think in the...2024-02-1419 minThe Billboard Insider PodcastKevin Gephart says Out of Home cold calling isn’t dead.On today's Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps.
Some of the highlights.
Is cold calling dead?
No. If you want to sell sales training in books and seminars, advertise that cold calling is dead and you'll get tons of people that sign up and want to hear what you have to say because we all want cold calling to be dead. Cold calling isn't dead. I don't have any business purpose for c...2023-08-0922 min
Locked On Orioles - Daily Podcast On The Baltimore OriolesOrioles sweep the Mets as James McCann gets his revenge!The Baltimore Orioles stayed red-hot over the weekend, as they swept the New York Mets at Camden Yards. Host Connor Newcomb recaps the series, starting with Friday's 10-3 victory, as he highlights James McCann's revenge game and Jordan Westburg's monster home run.Then, Connor recaps the Orioles 7-3 win over the Mets on Saturday and highlights Kyle Gibson's great start and the awesome atmosphere at the ballpark.Finally, Connor discusses the 2-0 win on Sunday and gives credit to Jorge Mateo, Cole Irvin, and Shintaro Fujinami.Support Us By Supporting Our Sponsors!2023-08-0735 minThe Billboard Insider PodcastJohn James on How to Improve Your Out of Home MarketingOn today's Billboard Insider podcast, SignBird founder John James talks about how drones can help you market your out of home company more effectively.
John give us an overview of SignBird and what you and your team do.
John James, SignBird
We capture out of home on camera: drone in the sky; camera mounted on a car; or boots on the ground. SignBird's job is to improve the way out of home is captured on camera.
What's new at SignBird over the past year?
Last September we were acquired by Outdoorlink. It's been a fantastic transition. We're grown our team. We'v...2023-05-1719 minThe Billboard Insider PodcastAnna Bager’s Out of Home Issues to Watch in 2023On today's podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies.
What are some out of home stories to watch in 2023?
Anna Bager, President and CEO, OAAA
Keeping an eye on the economy...I have a strong sense that we're going to be fine...
Signal loss, cookies going away, changing to IOS 14 and now changes in Android will happen...mobile ID's are going away...this is an issue...You are seeing the results of that signal loss...in particular on the digital side.
...2023-01-0421 minThe Billboard Insider PodcastJim Johnsen: The Pool of Buyers is Better Than I’ve Ever SeenToday's podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets.
Here are the highlights.
A healthy out of home transactions market.
The market is healthy with lots of buyers and sellers at the moment. On a scale of 1 to 10 it's somewhere between an 8.5 and a 9.
Jim Johnsen, Managing Director, Johnsen Fretty
Where are billboard cashflow multiples
Somewhere between 10-13 times is where we are seeing things go off...
An active pool of buyers
The pool of b...2022-11-0231 minThe Billboard Insider PodcastDJ Jennings and John James on OutdoorLink’s Purchase of SignBirdOn today's Billboard Insider podcast we talk with DJ Jennings and John James about OutdoorLink's recent purchase of SignBird.
Here are the highlights.
DJ Jennings, Chief Revenue Officer, OutdoorLink
DJ Jennings on OutdoorLink's history
OutdoorLink was created by my father Dwight to service the billboard industry to help operators with the day to day pains they have managing inventory - things like managing lights, making sure their clients are happy with illumination issues, rising utility costs...
Billboard Insider: Our out of home plant in Minnesota and Indiana uses your product. It adjusts all our lights automatically based on sunrise and s...2022-09-2213 minThe Billboard Insider PodcastDr. Rick Wilson on Attribution and What Advertisers Should Do in a RecessionToday's podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising.
Here are some highlights.
Rick Wilson, Associate Professor of Marketing, Texas State University
How did you get involved in studying out of home advertising?
The short answer is that my dissertation to get my doctorate degree...was on out of home advertising...I've always been fascinated by out of home. I love the physicality of it, they way for it to reference the activity you are doing, the way for it to...b...2022-09-0726 minThe Billboard Insider PodcastNick Gonzales is Bullish on Out of Home LendingOn today's Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets. Nick's bank seeks $1-20 million out of home loans.
Here are the highlights.
On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for out of home borrowers?
Nick Gonzales, Alerus Financial Corporation
We're really well positioned to reach a much larger swath of the out of home industry...It's going to give us the capital...to reach some of these bigger operators...A little bit about Alerus. They are out of Grand Forks, North Da...2022-08-2418 minThe Billboard Insider PodcastChenault Saunders: Giant Signs Sell ThemselvesOn today's Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards.
Some highlights of the interview
The Nashville Sign
Blackbird Media owns a spectacular 36' by 38' digital sign in Nashville. Tell us the story about how it came about.
My grandfather...bought that sign in the 50's...It had been a coco-cola perm. It was a big static thing. It had a time and temp. So he operated a business there for many years. We started to explore the opportunity to take it digital and ended up having ot go and lobby...2022-06-2921 minThe Billboard Insider PodcastKevin Gephart on the Ideal Out of Home ClientOn today's Billboard Insider podcast we talk with out of home sales expert Kevin Gephart. Kevin has 37 years experience selling advertising including 12 years selling our of home advertising. He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider.
Some highlights of our interview.
On the importance of qualifying prospects
We had a phenomenal rep in our sales department. She was fearless. She would get on the phone with anybody. I heard her back in the corner saying these incredibly brilliant things to these prospects on the phone and she was getting very frustrated and I had to tell...2022-06-2123 minThe Billboard Insider PodcastMike Hershey on 6 out of home issues to watch.On this week's Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights.
Political Spending
OAAA EVP Michael Hershey
Let's compare 2020 to 2016...we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had $14.4 billion, a doubling from previous. US House and Senate races similarly saw a doubling of dollars - $8.7 billion spent just on house and Senate in 2020 versus $4.1 billion in 2016. ...It's a very tried and true way of getting name ID, furthering your message, maybe even countering an opponent and I thin...2022-04-1329 minThe Billboard Insider PodcastDigital Billboard Marketing with Signbird’s John James and Formetco’s Britt McConnellOn this week's Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs.
John James, Signbird
John, what's in a good sign photo?
The common denominator that everybody can agree on is that...there should be traffic in every photo and brakelights. There should be cars in every photo because that is who we are trying to reach...That is so crucially important whether it's a approach photo or a closeup photo or a glamour shot or a drone shot. The common denominator...is the tr...2022-03-3117 minThe Billboard Insider PodcastJustin Powell on growing to 1,800 faces in 13 years.Today's podcast guest Justin Powell talks about founding Huntington Billboards in the middle of the 2009 great recession and growing the company to 1,800 displays over 13 years.
Some of the highlights.
How did you enter the out of home business?
Justin Powell, Founder and President, Huntington Outdoor
I graduated from college. I was 20 years old... I made a big list. I called it my new venture checklist. Everything from restaurants...to insurance companies, on and on and on...my cousin and uncle actually came to me and said Justin there's this billboard down on 75. That seems like a fair business. Why don't you bu...2022-02-1635 minThe Billboard Insider PodcastPaul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic ValuesOn today's podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values.
Here are the highlights.
On Lamar Advertising
Well, Lamar, like the other public companies had a great third quarter compared to 2020 but that can be a little bit misleading with all of the companies. Revenues are up two and three fold at each of the public companies. But Lamar has done a good job of controlling lease costs. Their revenues are growing up 23-24% in the third quarter and they’re just...2021-12-2221 minThe Billboard Insider PodcastCollin Huber on what to ask when you buy or replace a digital billboardToday’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics. Collin talks about what to ask when you buy or replace a digital billboard and why mils matter.
Here are the highlights
What are some questions digital billboard buyers overlook?
Collin Huber, Market Manager - Out of Home Advertising, Daktronics
From a product perspective it’s important to ask what capabilities of this display exist to make sure the sign is looking as good at the end of its life as it does when it is first fired up.
Another thing to consider is what the e...2021-12-0816 minThe Billboard Insider PodcastJonathan Gudai says with a return of audiences there is a return of dollars.On today's Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home.
Here are the highlights.
How is out of home recovering from covid?
We feel like we are back right now. We expected Q3 and Q4 to have the lions share…but we were surprised by Q2…there was a huge spike and audiences started to move earlier in Q2 than we had forecasted…there are certain venue types that are stronger: digital billboards rode out the wave in a lot more st...2021-07-2822 minThe Billboard Insider PodcastJohn James on his proudest OOH sale and what your website needs to effectively market your signsToday’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs.
On getting into out of home
My first job out of college – I was working on political campaigns and I was doing different things…in some of our marketing for that particular campaign we looked at doing billboards and that was mainly because the competitor was using out of home. And that’s where I first took a deep dive into what out of home is all abo...2021-06-1620 minThe Billboard Insider PodcastJay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber RiskToday’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here's what Jay said about out of home's resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market.
What was your biggest surprise about out of home coming into the industry?
The resilience of the out of home industry and billboards in particular. You look at this past year it is simply shocking as you look at the rebound that has occurred in out of home…really a testament to the product that we provide…Having spent the last decade at lodging REITs you can imagine how that side...2021-05-2416 minThe Billboard Insider PodcastDenise Levine: Things are Coming Back!Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out of home company which specializes in iconic urban out of home locations. She talks about what it's like selling iconic urban out of home assets.
Here are the highlights.
Review Branded Cities history and current plant.
Denise Levine, Chief Revenue Officer, Branded Cities
We’re 20 years in the out of home industry. Founded in 1999 by Steve Ellman in one single market, in Phoenix Arizona. That’s where our corporate headquarters are…We have 9 sales offices now and are in 15 markets. We are going on over 3,00...2021-05-0522 minThe Billboard Insider PodcastMelody Roberts: Since the new year has started it’s been completely different.Today's podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience.
Here are the highlights.
How did COVID impact your business?
Melody Roberts Owner | Chief Creative Officer Out of Home Creative
Probably like most, I had a downturn through June. And then, in July, I started seeing an uptick in requests and reaching out to clients and billboard companies to work with them on how we could use digital billboards to target businesses, whether it was in-kind or paid. By the end of the...2021-04-2818 minThe Billboard Insider PodcastAuz Khan’s tips for generating more Out of Home sales leadsToday's podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard.
Here are the highlights.
Auz Khan, Founder and CEO, Adwatch Media
What is Adwatch Media and how can it help out of home companies.
Adwatch Media is a digital advertising and marketing company that white labels its services and sells them to local businesses via out of home companies. You have an out of home company and you can actually resell out services under your brand. That’s what white labe...2021-04-1421 minThe Billboard Insider PodcastStephen Freitas Says Make the Medium Easier to TransactToday's podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell.
Is the out of home industry doing a good job marketing itself?
Yes....If you take a step back and look at what the industry has been doing over the last decade and look at where the industry was before the great recession in 2009 and where the industry is today I think that transformation has really been like night and day…there’s been...2021-03-3125 minThe Billboard Insider PodcastEvan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.Today's podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities. They talk about getting started, the Regency signs purchase and how they secured One Times Square. Don't overlook the value of a cold call!
Luis Cerda, Co-Founder and Managing Partner, New Tradition Media
Luis Cerda on the company's history
New Tradition is a New York based company. We actually just turned 11 this month. We have a wonderful staff that’s spread between New York, Los Angeles and Chicago…I’d like...2021-03-1722 min
Curious CityWhat’s Up With All Those Billboard Ads For Lawyers?Jay Panandiker lives in Chicago’s Lincoln Park neighborhood but he often hits the road for Cincinnati to visit his family. And on those trips, he’s observed something unusual along the interstate south of Chicago.“When I’m driving on the highway I always see a lot of billboards for lawyers and law firms, and it seems like a disproportionate number of billboards compared to other businesses,” he said.Jay said these billboards seem to be concentrated on Interstates 90 and 94 in south suburban Chicago and across the Indiana border.So he wr...2021-02-1118 minThe Billboard Insider PodcastColossal Media Wants to GrowToday’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising. Kelly talks about the company's growing pains, a successful capital raise and priorities for next year.
Kelly, how did Colossal get into out of home.
Kelly Peppers, CEO, Colossal Media
We’re a Brooklyn-based media company credited for reviving hand-painted outdoor advertising. In 2004, Adrian, Paul and Pat pooled together about $3,000 and started the business. They were super-passionate about it. The first wall was on 13th St. and 6th Ave. in Manhattan. Not only did they land a client, which was a video g...2021-02-0326 minThe Billboard Insider PodcastJon Odom on Billboard StructuresToday’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family owned and operated steel fabricating business in Richmond, Indiana. John talks talks about how to design and maintain your billboard structures.
Give an overview of productivity fabricators.
Productivity Fabricators came into being January 1, 1994. I had worked for the previous owner for 8 years as the general manager and he decided to retire and gave me the opportunity to buy the business…The previous owner got into building sign structures for 3M advertising. That was our first customer and for the first few years they were our biggest...2021-01-1917 minThe Billboard Insider PodcastSignValue’s 2021 Out of Home Forecast with Paul Wright and Carson FrostToday's podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker.
Some highlights from the conversation.
Are we seeing 8-14 times cashflow trading multiples in this recession?
Yea. Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows.
Paul Wright, SignValue
Five Trends to watch in 2021.
We’ve thought about the adoption of programmatic by the big three and how they could apply that to some of their smaller local advertisers when they’re doing a by for a traditional…vinyl display. We think that the big three especially…s...2020-12-3028 minThe Billboard Insider PodcastCollin Huber: We are seeing a good amount of activity with Independent Out of Home companies.Independent Out of Home companies have remained active through covid says today's podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager.
Here are the highlights.
There's been an increase in replacement activity
One of the trends – we’re just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009. As we go for that replacement process the products we manufacture today in South Dakota perform way better and last longer…
On buying a new display versus retrofitting an old display.
At least 80% of the cost of a digital billboard is in the...2020-12-1619 minThe Billboard Insider PodcastAnna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow.
Here are highlights.
How is the US out of home industry coping with covid?
I think the industry is coping with covid very very well…Of course there are parts of out of home that are hurting and have been hurting and it’s important from the OAAA perspective to give those areas a little extra support…place based and...2020-12-0218 minThe Billboard Insider PodcastBill May On Defending the Out of Home IndustryToday's podcast guest is Bill May, the retired executive director of the Missouri Outdoor Advertising Association. Bill tells how Missouri out of home advertising companies rallied to defeat a Scenic America anti-billboard initiative in 2000. He also gives tips for effective political action.
What happened in 2000?
Bill May, retired Director, Missouri Outdoor Advertising Association
The anti-billboard groups, Scenic Missouri and Scenic America, had been trying to ban billboards legislatively in Missouri...In 2000 they were able to gather enough signatures to get it on the ballot. It was called Prop A. And what it would have done was ban any new billboards, make...2020-11-1924 minThe Billboard Insider PodcastTierOne’s Jesse London on Raising CapitalThis week's podcast guest is Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States. Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity.
What made you want to become an out of home entrepreneur?
I always wanted to be in business for myself…I love outdoor. With all the experience I had at Clear Channel, OUTFRONT and before that at CBS Outdoor I worked with a lot of great people. I worked with good leaders. I’ve p...2020-11-0434 minThe Billboard Insider PodcastChris Cowlbeck says Independents coming through pandemic in good shape.Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company and the IBOUSA a networking group which addresses the needs of independent billboard operators. Chris says independent operators have come through covid in good shape.
Chris Cowlbeck General Manager Look Billboards and Independent Billboard Operators USA
The IBO just held its fall conference.
The number one takeaway was thank you, thank you, thank you. People are so tired of being holed up. The sales people can’t go out and talk to people, the company policies, whatever. Many got permission to come…and i...2020-10-2830 minThe Billboard Insider PodcastGrey Vick On Small Market Digital BillboardsToday’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina. Here are his thoughts about digital billboards and small markets.
On Digital signs.
Grey Vick, Owner, Grey Outdoor
We’ve got a few digitals and we’re going to be doing more…We’ve got around 10 or so digitals…it’s different because you’re updating them constantly and the best results for these advertisers are to update it constantly. I like digital. I really do…I’ve got both Formetco and Watchfire. We like both of them…Formetco’s b...2020-10-2123 minThe Billboard Insider PodcastRussell Abdullah on What Samsung is Doing to Advance Programmatic OOHToday’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits. Here are the highlights from Russell's interview.
Review Samsung’s history with out of home.
Russell Abdullah, Head of Strategy and Planning, Display Division, Samsung Electronics America
Samsung is the #6 most recognized brand in the world…The way specifically Samsung got involved with the out of home space…was during the Galaxy S9 launch when they actually started to adopt that ad delive...2020-10-0726 minThe Billboard Insider PodcastRob Jackson: Outdoor is as powerful as ever. When you do it well people talk.Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good.
Your firm is marked by an impish sense of humor.
We try to get attention…not always humor. You might call it wit…many times its humor. Because we all, especially now, long for that…If you can genuinely strike that in somebody you just might have a chance in them remembering it, talking about it…Humor breaks through to us all.
Extra Credit Projects Design for Great Lakes...2020-09-2323 minThe Billboard Insider PodcastJonathan Gudai Affirms Programmatic OOH will Double in 2-4 YearsAdomni founder and CEO Jonathan Gudai affirmed his prediction that programmatic out of home will double in 2-4 years on today's Billboard Insider Podcast.
Here's a selection of his comments.
What happened to programmatic out of home during COVID? How did Adomni respond?
Jonathan Gudai, CEO, Adomni
In March when the governors started telling people you must stay at home and everyone was hoping it was going to just be for a short while just to flatten the curve a lot of the advertisers responded in a very extreme way. Across the board. You saw companies saying we need to pau...2020-09-0928 minThe Billboard Insider PodcastTG Shaw: The biggest mistake you can make when selling out of home is not knowing your inventory.Today’s podcast guest TG Shaw, President of Reeves Shaw Media, talks about selling out of home and mistakes people make selling out of home.
How did you get into the out of home business?
TG Shaw, President, Reeves Shaw Media
I grew up in the northern suburbs of Atlanta and when I graduated high school I went to Valdosta State University in South Georgia. And down at Valdosta I majored in marketing and during my senior year we were tasked with putting together a marketing plan for a local company…I was in charge of gathering advertising costs and that’...2020-08-2618 minThe Billboard Insider PodcastLafoy on acquisitions: We’re looking now.Today’s podcast guest is Scott Lafoy a 35 year out of home veteran and CEO of Link Media Outdoor says Link Media is always looking for acquisitions and it's looking now. Here are the highlights of our conversation.
Talk about your career and why you came to Link Media.
Scott Lafoy, CEO, Link Media Outdoor
I started with Peterson Outdoor in Orlando (which is now Clear Channel) almost 35 years ago. That was my first job out of college. I started off in real estate and quickly moved into sales and after a few years I became manager of one of Peter...2020-08-1119 minThe Billboard Insider PodcastJim Poage on how to minimize OSHA fines and keep your employees safe.Today’s podcast guest is Jim Poage, Safety Director at Formetco, Incorporated. Jim discusses how to minimize OSHA fines and what to do to keep your employees safe.
OSHA issued 81 citations with $280,000 in fines to Display Advertising companies during the past two years. What jumps out at you.
You pointed out that Virginia was one of the leaders in citations. That was really not too surprising because Virginia is a state plan. They are required to have a state program that is equal to or exceeds the Federal program…There are a number of state programs that almost lost their charter...2020-07-2234 minThe Billboard Insider PodcastStephen Johnson on Building Your First Digital BillboardToday’s podcast guest is Stephen Johnson of Waller Outdoor. He talks about what he's learned while building and running his first digital billboard in Waller, Texas.
Stephen how did you get interested in a digital billboard.
Stephen Johnson, Owner, Waller Outdoor
My parents started to work in the newspaper business when I was a little kid.…Years later I got married and my wife worked for them for 10-12 years. One day I was going to the airport and I ran across my first…digital billboard. I literally exited the freeway and went back around and sat under it for about...2020-07-0827 minThe Billboard Insider PodcastSmartlink: A Made in America Success StoryToday DJ Jennings, Chief Revenue Officer for Outdoorlink talks about how the company's Smartlink product helps out of home companies cut costs and improve service.
Smarklink Founder Dwight Jennings
Smartlink is an amazing made in America success story.
It started with my father Dwight Jennings. He started in the industry in 1971 when he was right out of college. He was 22 years old. He started as a bill poster for Creative Displays…He was with them for about 15 years…When they sold in 1983 he took his stock and he started Jennings Outdoor here in North Alabama. Jennings outdoor grew to 600 faces then in...2020-06-2421 minThe Billboard Insider PodcastJoe Mancino on Working With City HallIn addition to starting and running Chicago-based GreenSigns, Joe Mancino just finished 11 years as Mayor of Hawthorn Woods. On this week's podcast Joe gives tips for working with city hall and running a sustainable out of home advertising business.
Tips for working with city hall.
Joseph Mancino, CEO
I’m going to start off with one that seems obvious but many forget. When you're dealing with city hall and you’re dealing with folks at the counter level the first thing you need to remember is be nice. Be nice. There’s a lot of entitlement out their in our industry…J...2020-06-0832 minThe Billboard Insider PodcastIan Dallimore: Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media.Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising. Ian is excited about the future of out of home.
Here are the highlights.
Ian Dallimore, Director of Digitial Media Growth, Lamar Advertising
How have improved data tools helped Lamar communicate with clients during the covid crisis.
Lamar has a large sales force. We have over 1,000 sales reps across the US. So obviously data has played a huge role…One of the tools we’ve been able to use was Geopath and it’s daily mobility tool. The ability to share this at the...2020-05-2723 minThe Billboard Insider PodcastAllyson Baker and Ken Klein Update on Out of Home and the Paycheck Protection ProgramThe government’s fast-moving effort to deliver “Paycheck Protection” relief to small business has created confusion, even headaches. Billboard Insider invited Ken Klein of OAAA and Allyson Baker of the Venable law firm to answer questions and clear the air.
Allyson Baker, Venable Law Firm
Can I still apply?
Yes, but do so quickly. The first $349 billion was exhausted by April 16; about half of the second tranche has been committed. Contact your bank immediately; banks are processing Paycheck Protection loans for the Small Business Administration (SBA).
Will I be audited?
Borrowers who receive more than $2 million from the Paycheck Protection Program w...2020-05-1825 minThe Billboard Insider PodcastJennifer Sloane: “Our industry will be just fine once the economy reopens.”Today’s podcast guest is Jennifer Sloane, an attorney with more than 20 years experience practicing out of home law. Here are her comments on 4 mistakes out of home companies make in leases, when you have a legal case against your regulatory authority and what the future is for out of home.
What are 4 legal mistakes out of home companies make in leases?
(1) Not getting a memorandum of lease signed and recorded in the public records. This is very crucial so that a subsequent buyer of the property is put on notice that there exists a lease agreement for the sign str...2020-05-0434 minThe Billboard Insider PodcastRod Rackley: No one should doubt his or her inner strength and ability to get through this.Today's podcast guest is Rod Rackley the President of the Out of Home Division of Circle Graphics. Rod answers some of my questions, gives his advice on managing during the COVID-19 crisis and talks about the future of billboard printing.
Here are some excerpts from the interview.
Rod, chart your career for us.
I spent my 20’s in school and working for my families publishing business. I spent my 30’s at Lamar in their corporate office in Baton Rouge Louisiana which is my hometown. At Lamar I worked for Kevin Reilly Jr, Bobby Switzer, Sean Reilly and a bunch of incredi...2020-04-2221 minThe Billboard Insider PodcastMatt Schulze on 4 mistakes owners make when they build structures.Today's podcast guest is Matt Schulze, a partner at Selective Structures. Matt talks about the impact of coronavirus on sign fabrication and the 4 mistakes that operators make when they build structures.
Matt you have an entertaining story about entering the out of home business.
Matt Schulze, Partner, Selective Structures
It is kind of a little crazy. I got in the business in 1991. I was working for a radio station, selling airtime...We were selling live remotes. I sold a live remote to a mobile home dealership…and nobody was coming to this live remote. I was starting to get a little...2020-04-0823 minThe Billboard Insider PodcastAdQuick’s O’Connor: “The momentum the medium was seeing prior to the virus is going to be accelerated coming out of it.”Today’s podcast guest is AdQuick co-founder Matt O’Connor. AdQuick was founded almost four years ago to automate out of home ad buying. Matt talks about the impact of coronavirus on automated selling and what the industry and advertisers need to do now to be prepared when quarantines clear.
Matt, explain what AdQuick does and how it benefits an out of home company.
Matt O'Connor, CEO and Co-Founder, Adquick
AdQuick’s mission is to make it easy to buy out of home advertising. We focused initially on the buyers…where we wanted to give them better, faster, cheaper and more attrib...2020-03-3025 minThe Billboard Insider PodcastRichard Rothfelder on coronavirus legal implications and 5 mistakes in out of home leases.Today's podcast guest Richard Rothfelder of Rothfelder Falick reviews the impact of the coronavirus on out of home contracts and 5 mistakes out of home companies make when they write out of home leases.
On the impact of coronavirus on out of home contracts
Richard Rothfelder, Rothfelder and Falick
Coronavirus has generated a lot of issues in the billboard industry as well as…commerce in general. You are going to find a lot of issues arising with performance of contractual obligations, delivery of services or goods, especially from overseas and implementation of force majeure contracts. Provisions in leases or contracts for excu...2020-03-1829 minThe Billboard Insider PodcastIke Wingate on what makes a good site and why less can be more when it comes to digital billboards.Today's podcast guest, Ike Wingate, founder of Wingate Media Group, represents the best of the new breed of young independent out of home operators. Today Ike talks about what makes a good billboard site, why less can be more when it comes to digital billboards and keeping work in perspective.
Ike Wingate, Wingate Media
What makes you think “that’s a good site.”
I look for places that otherwise couldn’t be used for anything else. A little strip of grass between two pieces of property…Before I do that I make sure I understand the local regulations. What I can and canno...2020-03-0431 minThe Billboard Insider PodcastEverything you wanted to know about digital billboards but were afraid to ask with Jeff Rushton.Today’s podcast guest is Jeff Rushton, President and Co-Owner of Media Resources, an integrated digital billboard manufacturer, sign installer and large format printing business with operations in Canada the US and Asia.
Jeff, talk about Media Resources and how it got into the out of home business
Jeff Rushton, President and CEO, Media Resources
Media Resource has been around since 1967…it started as a sign installation business in Canada…now we’re in 37 American States and in all Canadian provinces and we’ve grown over the last 8 years about six-fold.
What are the steps in making a digital billboard.
The first...2020-02-1924 minThe Billboard Insider PodcastSteve McNeely: The future has never been brighter.Today's podcast guest Steve McNeely has 30 years experience investing in out of home companies. Steve talks about his newest out of home investment, what he thinks of the public out of home companies and private equity's biggest issue with out of home.
Last July you assisted Blackbird Media in purchasing the iconic CNN sign in Atlanta.
CNN sign in Atlanta which was purchased by Blackbird Media
A gentleman, Chenault Sanders - you did an interview with him 6-7 months ago, his family had developed the Nashville Sign, which is a 35 by 35 digital in a prime location in Nashville Tennessee. Chenault was...2020-02-1231 minThe Billboard Insider PodcastSteve Haggard – The Billboard BankerToday's podcast guest is Steve Haggard, President and CEO of Metro Phoenix Bank. He talks about making loans of $1-10 million to out of home advertising companies.
Talk about Metro Phoenix Bank
Stephen Haggard, CEO, Metro Phoenix Bank
We are active with outdoor advertising media lending. We have actually been involved with that asset class since inception. The bank started in 2007…we were founded by local investors, business owners and fortunately some of these business owners happened to be involved heavily in the outdoor media industry. On our board of directors we have people who are involved in the steel manufa...2020-01-2228 minThe Billboard Insider PodcastOut of Home’s Fairy Art MotherToday's podcast guest Wendy Hickey is known as the fairy art mother. Wendy talks about how her company ArtPop Street Gallery helps artists showcase their work on billboards and digital signs. She also give some sales tips based on 18 years experience as an out of home sales rep and sales manager.
Talk about your background and how you got into out of home.
My background was in retail sales management and fashion merchandising and I was a a time where that was really not bringing me a lot of joy and I looked into Adams Outdoor Advertising and was hired in...2020-01-0823 minThe Billboard Insider PodcastNeil Bell on Selling Out of HomeNew South Outdoor's Neil Bell had quite a bit to say about selling out of home on yesterday's Billboard Insider podcast. Here's a selection of his comments.
Neil Bell, Owner, New South Outdoor
How to sell billboard advertising.
One thing we always have to remember in this business is our success is tied to our customer’s success. If the campaign doesn’t work they’re not going to renew…We have to do everything we can to help market their business…One thing I learned early on in pitching customers was that ideas and art sell…Hey, what if we run a promo...2019-12-2421 minThe Billboard Insider PodcastNeil Bell on Finding Good Sites and a Productivity HackToday's podcast guest Neil Bell worked for Lamar and Watchfire before founding New South Outdoor, an independent out of home company in Alabama. He talks about finding sites, selling ads and the leading software tool which boosts his company's profitability.
Some highlights
Neil Bell, Owner, New South Outdoor
What have you learned about securing new locations in 19 years in the out of home business?
I love it…It’s like a puzzle, right, cause there’s state and local rules and height restrictions and what I’ve found is that restraints make you become more creative…I’ve learned that creativity is...2019-12-2321 minThe Billboard Insider PodcastPaul Wright and Carson Frost on Out of Home Values and Who’s Buying WhatToday’s podcast guests - Paul Wright and Carson Frost - talk about out of home values, who's buying what, how to conduct a smooth sale and trends to look for during 2020. Paul is the founder of SignValue.com and the Co-author of Billboard Appraisal: The Valuation of Off Premise Advertising Signs. Carson is a sales consultant for SignValue.
Some highlights.
Paul Wright (left) and Carson Frost (right) of SignValue
What trends have you seen in the out of home transactions market during 2019.
2019 has been a very strong market. I get calls just about every week from buyers who want to kn...2019-12-1126 minThe Billboard Insider PodcastClaude Dicks on the gun billboard, easements and a satisfying sale.Todays podcast guest is Claude Dicks, President of Allison Outdoor, an independent out of home company with 1,270 out of home faces and 29 digital billboards in North Carolina and Georgia. Claude talks about moving from radio into out of home, the gun billboard, digital sign conversions, buying easements, sales mistakes and his most satisfying out of home sale.
Tell us about the gun billboard controversy.
That was a fun time…I was on a family vacation a couple thousand miles away when everything hit. Our policy has typically been with billboards that might be stretching the bounds…to always run it up the...2019-11-2628 minThe Billboard Insider PodcastDave Etherington: “Privacy in the public space should be held to a higher standard.”
Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange. Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago. Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically.
Give an overview of Place Exchange
Place exchange is a pure play SSP (supply side provider) focused on bringing programmatic buyers to digital out of home…what Place Exchange seeks to do is take the vast diversity of digital out of home media and digital place based media and normalize it in such a way that it l...2019-11-1318 minThe Billboard Insider PodcastPat O’Donnell on 63 Acquisitions and Hot Button Legislative IssuesToday's podcast guest is Pat O'Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues.
Patrick O'Donnell, president YESCO Outoor Media
YESCO has done several tuck-in acquisitions over the last few years. What are you looking for?
There’s three main components I look at…the first being is it complementary geographically for us, the second thing is can we absorb it without having to add significant infrastr...2019-10-3023 minThe Billboard Insider PodcastAnna Bager Says Out of Home is a Hot MediumToday's podcast guest is Anna Bager, President and CEO of the Out of Home Advertising Association of America. Anna talks about growing up with billboards, why out of home is a hot medium, why she joined the OAAA, where out of home is doing a good job and where it needs to improve.
Tell us about your father and billboards
My father has a farm in the very south of Sweden very close to the bridge that goes between Sweden and Denmark…for the most of the time he had 4 billboards on his land. So I grew up with conversations at t...2019-10-1619 minThe Billboard Insider PodcastAndrea Messimer-Henley on How to Sell Out of HomeToday's podcast guest is Andrea Messimer Henley talks about how to sell out of home. Andrea is Sr Director of Sales and Business Development at Adomni.
On the difference between posters and bulletins.
Bulletins are larger...poster showings get more local penetration…A bulletin is like you use a hose to water one part of your grass. But posters are like turning on the sprinklers. You want to reach everybody at once…
Andrea Messimer Henley, Sr Director of Sales and Business Development, Adomni.
On keys to success in selling out of home.
I go back to the basics. Knowing your market. ...2019-10-0226 minThe Billboard Insider PodcastPrismview’s Szczepaniak on Tariffs and Trends in Digital Billboard Design
Today’s podcast guest is Don Szczepaniak, President and CEO of Prismview, a Samsung Electronics company which manufactures indoor and outdoor display products including digital billboards. Don talks about what Prismview has done to reduce the impact of tariffs and trends in digital billboard design. To receive a free Prismview white paper on trends in LED billboards click this link.
Review Prismview’s operations
Prismview is headquartered in Logan Utah, about an hour and a half north of the Salt Lake City airport…our Network Operations Center is here in Logan, we have all manufacturing, all fabrication, all calibration, project management –...2019-09-1820 minThe Billboard Insider PodcastUbimo’s Ran Ben-Yair on Data and Out of HomeToday’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying.
Here are the highlights.
Ran Ben-Yair, Co-Founder and CEO, Ubimo
Talk about Ubimo’s history
Ubimo is a location intelligence company. We founded the company 7 years ago with the intention of trying to leverage how we can leverage location data and mobile data and turn it into insight about consumer behavior…there was this whole fr...2019-09-0416 minThe Billboard Insider PodcastDiana and Hal Stevenson on running an independent out of home company.Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee. On the Billboard Insider podcast they, talk about the importance of sales, being independent in a world dominated by the big three, cloud-based tools for managing your out of home business, and why you need to pay attention to Duke Energy
Diana Stevenson
On the importance of sales
I view Grace Outdoor as a sales organization. Without the sales there’s really nothing else. You can have a great billboard. If you don’t sell it, it doesn’t...2019-08-2130 minThe Billboard Insider PodcastJim Matalone on Starting and Running Ashby St OutdoorThis week's podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri.
Talk about the formation of Ashby Street in 2011.
Before Ashby St I had been running Next Media Outdoor which was owned by a radio platform…while we were building an outdoor platform and growing value the radio platform was slowly declining. From that experience I learned that I needed to go out of my own and start an outdoor company where there was nobody but me and the investment money to worry abo...2019-07-3122 minThe Billboard Insider PodcastMike Norton on running a family-owned out of home company.
Today’s podcast guest is Mike Norton, President of Norton Outdoor Advertising, an independent out of home company with 900 traditional and 14 digital billboard displays in Ohio. Mike represents the third generation of Nortons to run the business. Mike sits OAAA Board of Directors, Digital billboard and Innovations committees. Mike gives tips talks about running a family-owned company and steps you can take to minimize operating expenses.
Mike Norton, President, Norton Outdoor AdvertisingTips on running a family-owned out of home companyI would say don’t get too top heavy with family members in the business. Everyone in the business needs to have a defi...2019-07-1718 minThe Billboard Insider PodcastSean Reilly on Lamar’s Corporate CultureOn this week's Billboard Insider podcast Lamar CEO Sean Reilly talks about the search for a new OAAA CEO, Lamar's corporate culture, sustainability, programmatic out of home, Landmark Infrastructure, tariffs and what keeps him awake nights.
You head the OAAA committee which is searching for a replacement for Nancy Fletcher. How’s the search going?
Sean Reilly, CEO, Lamar Advertising
Let’s start with the fact that you can’t replace Nancy Fletcher. She is an incredibly effective face of and voice for the industry for almost three decades. So tough act to follow…I’m really pleased with the way the searc...2019-07-0125 minThe Billboard Insider PodcastMax Drachman says the deal market is “incredibly strong.”The out of home deal market is "incredibly strong" says out of home investment banker Max Drachman on this week's Billboard Insider podcast. Max has more than 10 years experience in out of home dealmaking with Kalil & Co.
Here are some highlights.
Your firm Kalil is also a large Radio, TV, and Tower dealmaker. How does out of home compare to those mediums?
The business model in TV has completely flipped…It wasn’t that long ago when these networks…used to pay television station owners to carry their content. Now its completely opposite. TV owners have to pay the networks for their...2019-06-1920 minThe Billboard Insider PodcastScott Wells on the benefits of independence, a new board and next year’s priorities.On this week's Billboard Insider Podcast Clear Channel Outdoor Americas CEO Scott Wells talks about Clear Channel Outdoor's spinoff from iHeart, the benefits of independence, the new board and priorities for next year. Clear Channel Outdoor Americas consists of the United States and the Caribbean with revenues of $1.2 billion and nearly $600 million in cashflow (ebidta).
Explain the recent Clear Channel Outdoor spinoff from iHeart.
This is something that people in the industry have been expecting for a long time…as iHeart went through its restructuring the creditors viewed iHeart as a key asset and wanted to have it separated…We were...2019-06-0519 minThe Billboard Insider PodcastIan Dallimore: “Our medium has the ability to tell a story every day and now even every minute.”This week's Billboard Insider podcast features Lamar Advertising's Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week's OAAA 2019 show.
Here are some excerpts from the 25 minute interview.
Lamar CEO Sean Reilly thinks programmatic can contribute $8-10 million to revenues this year. What has to happen for the programmatic buy to increase?
Ian Dallimore, Director of Digitial Growth, Lamar Advertising
Think about booking air travel years ago. You started with a travel agent. Then you...2019-05-1725 minThe Billboard Insider PodcastPaul Wright says out of home values are 10.5-11 times cashflowThis week’s Billboard Insider podcast features Paul Wright, the top out of home valuation expert in the United States. Paul’s firm SignValue.com appraises billboards, billboard leases and billboard easements. Paul talks about out of home values, a tax case that could hurt values, Landmark Infrastructure and what he thinks of Clear Channel, Outfront, Lamar and Link Media Outdoor.
Here are some excerpts from the 29 minute interview.
Paul Wright, Co-Founder, Signvalue.com
On the current M&A market
There’s a lot of optimism about the industry. We’re seeing a lot of interest from new groups that are in anci...2019-05-0828 minThe Billboard Insider PodcastJonathan Gudai: automation can double the digital out of home ad spend.This week's podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying. Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation comes to static billboards.
Here are some excerpts from the 30 minute conversation.
How big is the digital out of home market today and how much is automated?
I’m on the board of directors of the Digital Place Based Advertising Association (DPAA) and our estimate is that…in the US, digital out of home...2019-04-2429 minThe Billboard Insider PodcastGeopath’s Kym Frank on Geopath’s New Measurement SystemThis week's podcast guest is Geopath President Kym Frank. She talks about the mistakes which other media channels have made, new features of Geopath's Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore...
Some highlights.
Features of the new Geopath system
When we first headed down this path there was this feeling that the tool was more focused on national buying and planning. I think now that it's in front of everyone…they realize the opposite is true. You can do great national planning that you could never do in our system before but t...2019-04-1027 minThe Billboard Insider PodcastMelody Roberts on Principles of Good OOH DesignThis week's podcast guest is Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer. Click below to listen to the podcast on your computer or to subscribe to the podcast via iTunes or one of the other podcast providers you can click on any of the links shown below.
Here are some highlights of the 22 minute interview.
Melody Roberts, Owner | Chief Creative Officer, Out of Home Creative
What are the principles of good out of home design?
Strategic placement, bala...2019-03-2722 minThe Billboard Insider PodcastNancy Fletcher on the Thomas Case, Women in OOH and MentorsThis week’s podcast guest is Nancy Fletcher who retires at the end of this year after a 40-year out of home advertising career, which includes nearly 30 years as President and CEO of OAAA. Here are highlights of our interview.
What have been the industry’s biggest accomplishments over your tenure?
Over these last almost 30 years the industry has reinvented itself. Today it’s data rich, it’s measured, it has an exciting variety of out of home formats that are digital or static, and in that time out of home revenues have tripled while other traditional media is declining.
The indust...2019-03-1327 minThe Billboard Insider PodcastChris Cowlbeck of the IBOUSAThis week's podcast guest is Chris Cowlbeck. Chris is General Manager for Look Billboards an out of home company with more than 100 traditional faces and 5 digital billboards in Oklahoma. Chris is also General Manager of the IBOUSA a networking group which promotes the interests of independent billboard operators in the United States. We had a wide-ranging 30 minute conversation.
What does the IBOUSA do and how does it help out of home companies.
Chris Cowlbeck, General Manager, Look Billboards and IBOUSA
The IBO’s mission is pretty simple. It is an effort to combine the synergies and energies of a number of our...2019-02-2729 minThe Billboard Insider PodcastJohn Weller on the Out of Home Debt MarketsToday marks the debut of the Billboard Insider podcast. Our first guest is John Weller, co-publisher of Billboard Insider and a co-owner of Billboard Loans, LLC, an out of home lending fund. John talks about out of home lending, what he thinks of the leverage of Lamar, Outfront and Clear Channel Outdoor and where we are in the lending cycle.
John Weller
In one word how would you evaluate the leverage of the three public out of home companies. Let’s start with Lamar.
Consistency. The reason for that is they typically have lower leverage…their debt/cashflow is currently 3.3 times. ...2019-02-1122 min