Shows
2025-11-1058 min2025-10-1940 min2025-09-3042 minMarketing vs SalesRamblin' Rob Talks Barriers!Welcome back to Marketing vs. Sales! It's been a tick. While Doctor Dave has been working feverishly on his project of passion and welcoming in new family, Ramblin' Rob has been developing a workshop to add to his Minimum Viable Product and focusing on overcoming the very barriers he speaks to in this issue. Rest assured listeners, more content is on the way at much shorter intervals. This issue is so important for those of us who might have some self-doubt and listen to the noise more than we should. Take heed as we begin to eliminate these barriers and b...
2025-09-0838 min2025-07-2850 min2025-07-1438 minMarketing vs SalesDoctor Dave's Competition!Doctor Dave talks about how to identify competition for your product, service, or solution. The many ideas a principles of competition are bounced back in forth. And can the choice of doing nothing actually represent a competitor of sorts.Ramblin' Rob and Doctor Dave will be back after a quick summer break at the beginning of July. See you then!
2025-06-0248 minMarketing vs SalesRamblin' Rob's "You Don't Have to Say No!" SPECIAL ISSUE!A special issue and re-broadcast of "You Don't Have to Say No!" from 1998! Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program. It was the beginning of concepts and ideas that brought Beyond the Walkaround into being in 2014. A little nostalgic and designed for Saturn stores prior to the brand being terminated, it gives great insight into modern sales and what might have been and still could be. Don't miss it!
2025-05-191h 032025-05-0441 min2025-04-2042 min
Marketing vs SalesMvS Giant-Sized Annual II!This issue is all about the car business! Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and employment of any other (well, no study was really done!). But, boy, it's a lot! Tune in and learn some of the key intricacies and nuances to a unique business!
2025-04-071h 242025-03-2435 min2025-03-1041 minMarketing vs SalesRamblin' Rob's Minimum Viable Product Introduction and PricingWith two books on the market, Beyond the Walkaround and Concepts of Modern Automotive Sales, Ramblin' Rob includes those in his minimum viable product. Then answering the question posed by Doctor Dave: "Are you more prepared to offer online or live presentations?" Rob responds with Maximizing Our Profitability in Today's Automotive Sales. But what is really the target market? And how will it be priced?
2025-02-2338 minMarketing vs SalesPricing Doctor Dave's Minimum Viable ProductIn an absolutely powerful issue, Doctor Dave wonders about how to price his offering. Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time. What do we want to make? Is that important enough to alter price or do we simply have to sell more? How does the market play into it? What is perceived value? Must we change offering or change audience (if either is necessary)? Does a higher price always indicate a more premium aura? Wow! A lot of information. Ramblin' Rob talks about confidence in pricing. "This is a great dea...
2025-02-0954 minMarketing vs SalesRamblin' Rob's AudienceThank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times. However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild). As we move forward through these last few issues and foreshadow the pricing of the Minimum Viable Product, which is to come next ish (Doctor Dave first, Rambler to follow), there are many fun items to put into action! Listen in! Reconvene with Rob and Dave the seco...
2025-01-1937 minMarketing vs SalesMy Audience by Doctor DaveIn this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted. Doctor Dave takes the lead and defines those who will be the most receptive and rewarded from creative Mentorvention. By the way, Mentorvention is introduced in it's book form, published on Amazon and available for all right now! Please pick up your copy as soon as you can and give your reviews. If you wish to take control of your career, the first step is the understanding that there are many who wish to help. You only need...
2025-01-0639 minMarketing vs SalesRamblin' Rob's Hamilton Sales Training Situation AnalysisHamilton Sales Training has been the project of passion for Rob over the past decade. It has been there, in maybe several forms, without the butcher paper pulled down. But now, with the help of Doctor Dave's EPIER situation analysis, the whole project will begin to take form! Have a great holiday season listeners and join us back in January 2025!
2024-12-0856 min2024-11-2547 min2024-11-1038 minMarketing vs SalesProject of Passion: The Offering (Doctor Dave)Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen. It is vital. Doctor Dave speaks about a minimum viable product and a minimum viable audience. It is a mistake to attract everyone in the world, but who is next? Who is the next who needs this solution? Well, they can be those who might be early in their re...
2024-10-2844 minMarketing vs SalesRamblin' Rob's Overview of a New ProjectRamblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history. It is one of continuous learning and growing confidence. The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique. Doctor Dave improves on the mission statement for Hamilton Sales Training... "To alter the careers of sales consultants for the better by providing materials teaching advanced methods." Choosing a niche and changing one life at a time rather than changing the world is highlighted. Motivation for what it is: Use the great o...
2024-10-1338 min
Marketing vs SalesDoctor Dave's Overview of a New ProjectDoctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up! Welcome to Marketing vs. Sales Season Two! Dave Aron's creative Own Your Origin Story is at the center of this issue. It defines everything we do in Sales and Marketing. Take a listen. Make it ten. And share it!
2024-10-0237 minMarketing vs SalesMarketing vs. Sales: Transitioning to Season Two!!As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues! Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and sell themselves and take new products to market! Stay tuned for Season Two of Marketing vs. Sales coming soon in October 2024...
2024-07-2836 minMarketing vs SalesExecution Of The Marketing Plan: Step Ten of Marketing ProcessDoctor Dave concludes his Marketing Process with the 10th step - Execution. The difference between "Marketing Strategy" and "Go-to-Market Strategy" is discussed with respect to AI... Continuing on to execution, the entire process is skillfully told through story and example. This gives the listener an entire grasp of the idea within a single issue. Marvelous listen!! Tune in!
2024-07-1540 minMarketing vs SalesRamblin' Rob's Additional Keys to the Sales ProcessRamblin' Rob talks about a few nuances and intricacies while continuing to focus on basics. This is a really pertinent augmentation to the prior sales-centric podcasts. The key ideas represented in this issue will immediately make all salespeople more efficient and productive. And don't forget the value picked up by utilizing skillful counters, positive value statements, warm fuzzies, etc...
2024-06-3042 minMarketing vs SalesDoctor Dave's Marketing PlanWhat actually goes into the Marketing Plan? It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs. Doctor Dave dives into detail and talks specifically to this. What steps to take and what are the considerations? Doctor Dave speaks to the EPIER analysis vs. the older school SWOT analysis. Concepts such as sustainability and DEI are brought up and talked about. What are the new responsibilities with respect to the environment? CSR, Corporate Social Responsibility is a thing, and it's important. How does this all play...
2024-06-1629 minMarketing vs SalesRamblin' Rob's Step 10: Follow-UpPOST-SALE follow-up and IN-SALE follow-up is discussed in detail. Making the tough calls and connections is something all sales consultants must learn to love. It's part of you and part of your personal Brand or Promise to the customer. Keeping all of this in mind, follow-up is necessary and we, in the industry, do not generally do it well. Ramblin' Rob tells us how to get this done. As with anything, we have to embrace the opportunity, and just get good at it!
2024-06-0345 minMarketing vs SalesObjectives and Tasks; ROI: More Doctor Dave!Doctor Dave is talking about money! The Return on Investment. Financials and Budgets are discussed - they are vital. What will we spend and how will that relate to our forecasted revenue? That will dictate ROI, of course! How are budgets determined? How can they be adjusted, how can they be influenced? How is the money distributed?
2024-05-2038 minMarketing vs SalesIssue 24: Documentation and Implementation (Sales Process Steps 8 & 9)Ramblin' Rob speaks in detail about reinforcing the promise made by the consultant to the customer with respect to the product, service, or solution that has just been agreed to. Sorry, I know - preposition! We'll get over that. The importance of these steps also are designed to eliminate any potential buyer's remorse and solidify the deal! Once the documentation is accomplished, now the consumer must know HOW to use what they have just purchased. Nothing can have a more negative result than a customer not being able to use your product, service, or solution to it's full potential. If this...
2024-05-0547 min
Marketing vs SalesMvS King-Sized Annual I!Doctor Dave's students are doing a case-study of the automotive manufacturer, Subaru. The are reading the book Where the Suckers Moon, a book from 30 years ago about the advertising campaign developed for Subaru. The students have hypothetically hired Ramblin' Rob as a Executive Vice President of Business Development and have a whole host of questions for him. Kind of a departure for this podcast, but not so much! It is marvelous!
2024-04-211h 13Marketing vs SalesMarketing Process: Set your Marketing Objectives and GoalsThe first order of business is to recognize your KPI or Key Performance Indicators. This has to be done while not losing sight of relationship building and understanding how this might influence everything. Revenue must be targeted, of course, but considering the cost of getting your product, service, or solution into the customer's hands. There are many factors to finely balance and Doctor Dave gives keen insight to these, all the while taking into account how these KPIs relate to the target market. Desire vs. Require vs. Acquire. Total cost management and what can we do with what we have...
2024-04-0749 minMarketing vs SalesSales Process: The Close or Asking for the SaleFor all sales consultants, no matter what you are selling, THIS issue is paramount! Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close: Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes," and the Technique (a counter/transition/close tactic). Having multiple arguments and the ability to circle back to the close is shown to be vital. And the benefits of disagreement with the customer are also discussed... Don't miss this one!
2024-03-2445 min2024-03-1154 minMarketing vs SalesFreelancing Issue Twenty!How is 2024 starting out? Rob and Dave talk about that and what plans they have to expand their respective influences in the market. The passion to be elite is highlighted as well as the dangers a lack of focus might bring. Don't chase too much!
2024-02-2537 minMarketing vs SalesSales Process Continued... Trial Close and Purchase ConsultationIsn't a trial close just a close? Well, not really. It is how a sales representative gets the idea he or she might be ready to go to the Purchase Consultation wherein total outlay of costs will be presented. Then a whole host of things might come up, including concerns or anything which might prevent the consumer from moving forward. Transitioning is discussed along with the necessary communication with respect to what is happening or about to happen. The Price Consultation gets right to the crux of what MvS is all about. Doctor Dave and Ramblin' Rob talk about how to...
2024-02-1156 minMarketing vs SalesDefining Your BrandThis Issue: Mind-bending branding!SQUEEZE! The boys squish years of teaching and living brand management into under an hour of podcasting power!DEGREES! Doctor Dave takes Ramblin’ Rob goes back to school on brand positioning and Jung’s Archetype approach to the psychology of branding!PLEAS! The boys forgive themselves for breaking their NY resolutions and you can too!KNEES! And stay to the end to hear Doctor Dave (accidentally) break Ramblin’ Rob’s leg!Issue 18 awaits!
2024-01-2857 minMarketing vs SalesSales Presentation and DemonstrationLearn the most effective practices with respect to building and performing a world-class, dinner-topic presentation which will give you the best chance to land the business you seek. Doctor Dave and Ramblin' Rob talk about the importance of imagery and story-telling to bring a product or service to life.
2024-01-1547 minMarketing vs SalesExternal and Internal AuditsDoctor Dave goes over External and Internal Audits in detail. The SWOT method is defined and discussed. The revolutionary EPIER method is then introduced. Discover how to find out what influences your marketing vision most and how to utilize them to your greatest benefit.
2023-12-3151 minMarketing vs SalesThird Step of Ramblin' Rob's Sales Process: Product SelectionThis is SO good marketers and sales consultants! The truth of the matter is that we have to be able to select the right product, service, or solution for our customers or we really don't have a chance. This is our job. We must place the answer in front of the consumer all of the time. Ramblin' Rob and Doctor Dave discuss the ins and outs of this idea and make it clear also that we have to ask for the business once we have accomplished this. Or at least move toward that end. Artificial Intelligence is also talked about...
2023-12-1850 minMarketing vs SalesResearch Your Ideal Customer: Doctor Dave's Second Step in the Marketing ProcessWhen what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition. Who then benefits from this? Your Ideal Customer, of course! Doctor Dave and Ramblin' Rob discuss this and many other topics to include: the four Ps of marketing, different customer segments, how competitive comparison is vital, what AI is beginning to accomplish, and Ben Franklin's clothes! Pull up a chair and relax. This is great information for all Marketers and Sales Consultants. MvSRobDave@gmail.com. Listen and contact us now.
2023-12-0352 minMarketing vs SalesSales Process Step Two: Interview/Needs AssessmentFind out what information you need to close the sale. Increase comfort and confidence with the right questions. Learn about tie-downs and tag-ons. The customer will tell you how to sell them your product, service, or solution. It begins here! And who is the stealth customer? Please contact us at your leisure: MvSRobDave@gmail.com.
2023-11-2056 minMarketing vs SalesKnow Your Offering: Step One of Doctor Dave's Marketing ProcessThis issue launches Doctor Dave's marketing process as he waxes professorial on a number of topics, as well as examples of successes and failures of companies stepping outside of their original blueprint. Play ball gets more intense! Be sure to e-mail with thoughts or comments to MvSRobDave@gmail.com. If you would like to be a guest, let us know!
2023-11-0651 minMarketing vs SalesSales Process Step One: Introduction, Welcome, Greeting...Ramblin' Rob talks about Strategies and Tactics vs. Real-Life applications. Thought experiments are so important to the success of an effective Introduction! Professional courtesy and acknowledgement to and of the customer are vital. How to handle an advisor to the customer is discussed. A defined greeter is proposed. And video engagement is talked about with emphasis on how we really look during an encounter such as this. It is innovative and important, but care must be taken...
2023-10-2255 minMarketing vs SalesTerrific Issue Ten: Moving ForwardAn amalgam of the previous issues in preparation for a wonderful dive into both the marketing and sales processes! Doctor Dave talks about the intricasies of Consumer Persona! Much more! "Keep This Train A Rollin'" Doobie Brothers... Comments or Questions at MvSRobDave@gmail.com. We are at your service! Have a great two weeks!
2023-10-0854 minMarketing vs SalesDoctor Dave's Ten-Step Marketing ProcessIndeed, we said the last issue was the best of the bunch! No more! Doctor Dave irons out his Marketing Process and grants more insight into how to build an image and brand into your product or service. Must listen information for anyone in marketing as well as those in sales who wish to have a greater understanding into what goes into the product or service he/she is selling! MvSRobDave@gmail.com! Boom!
2023-09-2454 minMarketing vs SalesSales Process: Outline of Ten-Step ProcessPerhaps the BEST issue yet! Until next issue, of course! As a precursor to upcoming issues, a ten-step sales process is defined and discussed by Ramblin' Rob and Doctor Dave. This is a must-listen for any and all sales representatives and marketers who are committed to excellence. Please feel free to comment at MvSRobDave@gmail.com.
2023-09-1055 minMarketing vs SalesPrelude to the Sales Process and A Couple of Pitfalls in MarketingDoctor Dave and Ramblin' Rob begin to gear up toward the detailed descriptions of their Sales and Marketing Processes. The ongoing and necessary activities within the sales process are introduced with some important elaboration. Some of the ideas which might be avoided in marketing are related and discussed. A couple of key concepts in selling and career are pointed out during the Play Ball segment!
2023-08-2750 minMarketing vs SalesDeception in AdvertisingDoctor Dave speaks to deception , the disingenuous, and deceit vs. straight-forward, honest advertising. Is it truly deceit or does it simply enhance the image and message of the product? Ramblin' Rob introduces and talks about the subject in a bit of a circle and Dave skillfully helps him out of the spin! And it really comes down to story-telling...
2023-08-1346 minMarketing vs SalesMaking a DifferenceDave and Rob talk about the key to a world-class presentation: Making yourself a dinner topic. A DTP, Dinner Topic Presentation. The power of making the customer feel more important and more Intelligent - Warm Fuzzies. Then the idea of Artistry vs. Effect... Who is it for? The creator or the customer? And what is the result? More play ball with Dave and Rob! We invite listeners to comment and be a part of this podcast! mvsrobdave@gmail.com. All are welcome!
2023-07-3056 minMarketing vs SalesDoctor Dave's Doctoral Dissertation Process/ Consumer Regret/ Consumer SurveysDoctor Dave recalls his process and sacrifices with respect to the PhD journey. Ramblin' Rob ties in with the Customer Satisfaction subject and potential for consumers losing face during the buying decision. Time for Dave to take a swing during Play Ball with Rob and Dave!
2023-07-1655 minMarketing vs SalesNaturals vs. Trained Consultants/ Memorable vs. Inundation AdvertisingDave and Rob speak to many topics in this issue. Can a trained individual compete or surpass those with natural abilities? How important is Aptitude and Passion? What is the difference between a growth mindset and a fixed mindset? Is inundation more important than quality of message with respect to advertising? Then... Play ball with Dave and Rob!
2023-07-0259 minMarketing vs SalesFoundations of Marketing and SalesDave and Rob introduce a couple of major concepts within the Foundations of Marketing and Sales. Feigned Indifference is defined as a major concept and skill within the sales process. The pitfalls of premature advertising are discussed. Finally, Doctor Dave and Ramblin' Rob outline their Foundations of Marketing and Sales. A great level of information which can send marketers and sales representatives to immediate success!
2023-06-2649 min2023-06-1245 minMarketing vs SalesTrailerAn introduction to Marketing vs. Sales and your hosts, Doctor Dave and Ramblin' Rob!
2023-06-1200 min
Hamilton Sales TrainingConversation with Dominican University MBA Marketing 606Many "nuggets of wisdom" hopefully uncovered in this fun presentation/conversation with Dominican MBA Marketing class 606: Marketing Management led by Professor David Aron. The students were wonderful with their receptiveness and questions. Please listen and enjoy some modern sales concepts!
2020-11-0955 min