Shows
Beyond The ShelfCutting Through the Clutter in Modern CPG – with Tina Mehta (Chloe's, Chobani, Mars)Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep experience across brand management, shopper marketing, and e-commerce.She shares how her team at Chloe’s redefined frozen treats, how to stretch every marketing dollar, and why creativity, cross-functional collaboration, and retail partnerships are key to driving results. Plus, Tina talks AI, brand authenticity, and what it means to move fast in a modern market...2025-05-0635 minBeyond The ShelfHow Brands Can Regain Control in Online Retail – with i2o Retail's Manu SareenIn this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation.With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the basics of availability, pricing, and PDP optimization to the power of automation and the realities of AI at scale.You’ll hear how I2O Retail was born from real pain points in agency life, and ho...2025-04-2930 minBeyond The ShelfREWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave. He also shares what he got right and wrong about 2024, where retail media is headed , and his trends and business predictions for 2025.2025-04-2239 minBeyond The ShelfHow AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott KennedyFrom unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce.Scott shares how Franklin Sports—the official batting glove of Major League Baseball—stayed ahead of the curve by jumping into new markets, leveraging analytics, and using AI to optimize everything from product listings to demand forecasting.Plus, we dive into the futu...2025-04-1531 minBeyond The ShelfThe Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam SmithHow is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences.With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail. In this episode, we discuss:The role of storytelling in r...2025-04-0837 minBeyond The ShelfElevating Digital Commerce Content at Scale with Mondelēz’s Eric AltschulHow do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce.With over 10 years at Mondelēz, Eric has helped drive content innovation across brands like Oreo, Chips Ahoy, and BelVita. He walks us through the evolution of eCommerce within CPG, the growing role of retail media, and how AI and automation are shaping content development at s...2025-04-0128 min
Intentwise ConnectHow to scale your content strategy across a large catalogDavid Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.
2025-03-2531 minBeyond The ShelfOptimizing Amazon & Marketplace Growth with Jungle Scout’s Chris BarnesFor a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find out more!Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episode, Chris Barnes, GM, Retail and Alternative Channels at Jungle Scout, shares how brands can optimize their Amazon strategy, expand into new marketplaces, and navigate the evolving eCommerce landscape.With over a decade...2025-03-2530 minBeyond The ShelfE-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-commerce strategies at Fortune 500 companies. He is currently a Non-Executive Director at Brimar Industries.Mike shares how he built and sold a startup right out of college (2:15), the unexpected path that led him to PepsiCo (5:42), and what it to...2025-03-1823 minBeyond The ShelfMastering Automation & Optimization: Insights from Belkin’s Jyoti MalikThis week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. She begins by reflecting on the early days of eCommerce, when it was more of an experiment than a necessity (4:28). As the landscape has evolved, automation has become a key optimization tool (6:19), helping brands expand their reach. Jyoti dives into the impact of AI on search (11:45) a...2025-03-1129 minBeyond The ShelfDefining Your eCommerce Playbook with Royal Canin’s Elise BarryDave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital presence that is specific to your company’s goals. She explains how the pet food industry has seen a post-pandemic shift from brick-and-mortar to eCommerce (2:34). She goes on to explain the importance of deciphering and prioritizing data (8:18), paying attention to keywords (13:22) and creating a compan...2025-03-0429 minBeyond The ShelfDigital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor HaydenDave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands that every brand needs to find their own unique approach when it comes to getting in front of the consumer. Eleanor talks about how COVID expedited the push into Retail Media (04:42), how brands can assess their in-store marketing spends (07:43), how starting a business of her...2025-02-2532 minBeyond The ShelfStarting with Search Before Anything Else with VML’s Kristy MeinzerDave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of eCommerce and discoverability, weighing in on how brands are shifting focus, incorporating new technologies and finding new ways to bring awareness to companies and products. Kristy talks about the difference between organic and paid discoverability (8:28), why you should always start with search before anything else (13:50), how the industry as...2025-02-1825 minBeyond The ShelfAI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri MastersDave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the incredible success of Beast Games on Prime Video (21:38) and why data people also need to learn how to tell a story (3...2025-02-1135 minBeyond The ShelfThe Future of Retail Media with Media, Ads + Commerce's Andrew LipsmanThis week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave (4:42). He also shares what he got right (7:54) and wrong (9:58) about 2024, where retail media is headed (16:13), and his trends (22:36) and business (26:15) predictions for 2025.Subscribe to Media, Ads + Commerce: https://medi...2025-02-0437 minBeyond The ShelfIt’s All Commerce with Sam GagliardiDave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides of the aisle. Sam shares what originally got him excited about e-commerce (3:49), the power of having effective PDPs (10:00), why it’s more important than ever to connect with shoppers as early as possible (16:20), how both brands and service provider...2025-01-2840 minBeyond The ShelfThe Next $10 Trillion of Retail Growth with Retail Cities & Confluencer Commerce’s Bryan GildenbergWe’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time!Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused on fast growth industries and markets. He balances this with his continuing role as Founder and CEO of Confluencer Commerce, helping retailers and their partners navigate the intersection of retail, media and content. Bryan shares h...2025-01-2137 minBeyond The ShelfAI is Everywhere with IntentWise’s Sreenath ReddyDave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart.Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help customers reach profitability faster (14:52). He also shares his journey as an entrepreneur (22:01). Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker2025-01-1432 minBeyond The ShelfLeadership through Listening & Learning with The Campbell's Company's Neha ShahHappy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Neha shares her experiences in the early days of eCommerce (7:47), the evolution of the consumer journey in recent years (10:58), navigating Amazon AVN negotiations (13:12), how Campbell’s is pioneering the next wave of what’s happening in the omni and retail media spaces (19:36), and her favorite books o...2025-01-0729 minBeyond The ShelfSaving 50,000 Hours by Automating Sell Sheets with Kids2’s Dawn PowellWe’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents.Recently, Dawn has spearheaded the successful automation of Kids2’s sell sheet processes, which she estimates has saved up to 50,000 hours of manual labor among her team. She’s achieved this by working closely with partners like It’sRapid and Salsify. Details of these partne...2024-12-1722 minBeyond The ShelfThe Connected Commerce Rocket Ship with Danone’s Jennifer AngelusDave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce experts. Topics discussed include: Jennifer’s advice for other leaders looking to change from one specialty to another (5:46), the role that content plays in a digital strategy (11:27), balancing strategy between innovation and evergreen products (13:50), the importance of forming meaningful connections with your team (17:29) and an overv...2024-12-1028 minBeyond The ShelfHow AI Can Improve Operational Efficiencies with Salsify’s Piyush ChaudhariDave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy. Piyush shares the three things changing the retail landscape today (8:02), his experience at Salsify so far (10:03), an overview of the Salsify/It’sRapid partnership (14:42), his POV on retail media (19:58), thoughts on how the new administration will impact Saas and Tech, and how AI will impact content creation (26:22). Connect with Piyush: https://www.linke...2024-12-0334 minBeyond The ShelfHow Self-Service Platforms Can Enhance Customer Interactions with Dawn Foods Global's Gireesh SahukarDave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a startup environment (5:32), an overview of Dawn Foods (9:14), the company processes that used to be manual but are now self-service (15:28), the insights they wouldn’t be able to uncover without a tech stack (22:28), and why crop yields are so important to their bottom lin...2024-11-1939 minBeyond The ShelfScaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack SlatteryBeyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you more detail into what a partnership with ItsRapid could mean for your business.This week, Dave speaks with The Wine Group’s Andrew Groom and Jack Slattery. Andrew serves as TWG’s Sr. Director of Digital Marketing and Ecommerce, while Andrew...2024-11-1241 minBeyond The ShelfMedia Planning 101 with Skai’s Claudia VirgilioDave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutterfly, HP and more. She also led the agency team globally, and was instrumental in developing Skai’s agency solutions and partnerships. You’ll learn what it’s like to partner with major retailers (4:09) takeaways from Grocery Shop 2024 (7:22), Media Planning 101 from a paid perspective (10:16), why online brand discovery is so difficu...2024-11-0526 minBeyond The ShelfBuilding a Business as a Couple with Thread Wallets’ McKenzie BauerDave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll learn the origins of Thread Wallets (1:27), their early experiences with influencer marketing (6:49), what it’s like to build a business as a couple (13:36), the “palm up” marketing philosophy (20:52), and why free giveaways are key to building word...2024-10-2931 minBeyond The ShelfRetail Media 101 with Publicis Commerce’s Margaux LoganWe take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon. Margaux shares how her Theater degree helped to position her for a marketing career (4:43), reflections on her time at Unilever (7:16), an overview of Publicis Commerce (12:46), the major differences between RMNs (19:30), and why content is sti...2024-10-2231 minBeyond The ShelfFinding a Single Source of Truth for Your Data with Matt GehringIt’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane.Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance of channel diversification (16:22), provides 3 key content creation tips (22:22), and shares the people who have influenced his professional life the most (29:31).Connect with Matt on LinkedIn: https://www.linkedin.com/in/gehring/Take advantage of a special offer from It'sRapid and...2024-10-1533 minBeyond The ShelfPrioritizing "Good" Over "Great" Content with T. Marzetti Company's Michael RedaThis week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz.Michael shares the things he can take risks on with smaller brands that aren't possible with larger ones (5:58), how analytics and creative are intertwined (12:27), the transformation of T. Marzetti's digital presence since 2021 (13:58), why retail media is an important part of their strategy (18:53), and what you need in order to switch from a few "great" pieces of creative to many "good"...2024-10-0833 minBeyond The ShelfRetail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate PinkstonDave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth."They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the tech stack varies across all the different retail media networks (10:37), the most important things to keep in mind for your retail media strategy (13:25), and highlights of the DSI/Microsoft J...2024-10-0139 minBeyond The ShelfSeeking Inspiration Through Data with 1WorldSync's Gabe WightDave closes out September with Gabe Wight, General Manager at 1WorldSync. Gabe's illustrious marketing career has taken him to several major agencies and organizations, and in 2019 he founded Webata, a software and analytics firm, which was acquired by 1WorldSync in 2023.They discuss the story of Webata's founding (6:13), why you don't need an eComm degree to excel in the space (10:07), the amazing story of how Gabe got into marketing (16:08), the 3 things to keep in mind about content (20:13), and how 1WorldSync's algorithm helps clients optimize their SEO results within e-retailer platforms (22:56).Connect with Gabe on LinkedIn: https...2024-09-2433 minBeyond The ShelfDriving Household Penetration with The Hershey Company’s Brad SantannaDave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age.Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occasions and not just audiences (13:07), an overview of the successful Shaq=A-Licious Gummies launch (16:42), what the Hershey team is looking at over the next 12-24 months (21:36), and how the shopper journey is no longer linear (25:35).Connect with Brad on LinkedIn...2024-09-1735 minBeyond The ShelfSweating the Assets with Bazaarvoice's Jo CallahanThis week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice. Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency.They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolution from a ratings and reviews organization to now offering many tools for creatives, influencers and marketers (13:19), creative best practices (20:35), and why the PDP should be considered a media asset (25:20).Connect with Jo on LinkedIn: https://www.linkedin.com/in/jocolv/Take advantage of a special offer f...2024-09-1034 minBeyond The ShelfRules of the Road for Adopting New Technology with The Partnering Group's Matt PierreDave catches up with another luminary from The Partnering Group (TPG) - this time, it's Partner Matt Pierre. Matt has over 30 years of experience in the CPG space, most of it spent at General Mills, where he built and grew the organization's US eCommerce operations.They discuss Matt's knack for predicting eCommerce trends before they happen (3:42), the challenges facing CPGs right now (7:39), an overview of his current role at TPG (11:28), why sales, marketing and ecomm need to constantly be working together (14:59), needing to understand the differences between the "spearfishing" and "full basket" eCommerce models (19:58), and the amazing w...2024-09-0332 minBeyond The ShelfThe 4 Pillars of Retail Media with Think Blue's Manish Sharma and Parag ShahThis week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue. Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company.They discuss why the customer should always be at the center of your lens (4:45), their belief in the concept of joint value creation (12:11), the meaning behind the name Think Blue (12:51), why the term "Omnichannel" is misleading (23:40), and the 4 pillars of retail media (28:54),Follow Think Blue: https://www.linkedin.com/company/thinkbluesolutions/Connect with Manish: https://www.linkedin.com/in/manishsharm/Co...2024-08-2041 minBeyond The ShelfLessons from Prime Day with Amazon's Jeff CohenComing off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer community for Amazon advertising APIs.Jeff shares how his minors in Consumer Behavior and Sociology informed his professional marketing development (5:01), his experience in the eCommerce textbooks world (6:27), why it's important not to fear failure (17:08), what a day in the life at Amazon is li...2024-08-1341 minBeyond The ShelfNew Product Launches, Off-Site Media and the Importance of Kindness with L'Oreal's Aisha KhanDave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now and the fall and holiday seasons (19:20), and their thoughts on creative testing (23:36).Connect with Aisha on LinkedIn: https://www.linkedin.com/in/ecommercequeen/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@it...2024-08-0637 minBeyond The ShelfWhy eCommerce Needs to Have a Seat at the Table with Tyson Foods' Wendy Jean BennettDave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods. Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products.Wendy shares insights on how she manages shifting roles within same organization (2:35), the 3 things she wants to be known for (8:50), the importance of utilizing your data for cross-team collaboration (15:19), strategies for bringing large teams together (21:06), and tactics for reaching consumers on their phones while they're in-store (25:01).Connect with Wendy Jean on LinkedIn: https://www.linkedin.c...2024-07-3034 minBeyond The ShelfSetting Goals Before Spending Dollars with Allume Group’s Andrea LeighToday Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys.They discuss how Andrea got her start in the space (1:30), what it was like working at Amazon during its rapid expansion (2:57), an overview of Allume Group (10:58), why goal setting is so important (20:34), and predictions for the future when it comes to search and re...2024-07-2336 min
Unpacking the Digital ShelfContent Quality, Speed, and Lower Cost - You CAN Have All Three, with David Feinleib, Founder and CEO at It’sRapid.aiDave Feinleib has been at the forefront of content and commerce throughout the last decade of the digital shelf, and he is now pouring that knowledge and experience into a new venture focused on the next great unlock for commerce which, it will not surprise you, is AI. At ItsRapid.ai, his new technology and wisdom on the process and people side of content creation and optimization is powering the AI “test and learn to production” timeline for some of the world’s largest brands. Dave joins the podcast to bring that timeline and its lessons and benefits to life.2024-07-2238 minBeyond The ShelfFocusing on Marketing Efficiencies with Daasity's Dan LeBlancWe're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms.They discuss how the flower industry taught Dan about LTV (6:11), why he decided to become an entrepreneur (10:10), the best parts about growing your own business (12:55), why D2C brands are realizing they need to be in retail (16:57), and where brands are spending most of their acquisition dollars these days (24:47).Learn more a...2024-07-1632 minBeyond The ShelfDefining Value Engineering with Lettuce Commerce’s Joe GaudreauDave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development.Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuce Commerce is trying to accomplish (22:26), and what Joe foresees over the next few years of PIM (28:16).Connect with Joe on LinkedIn: https://www.linkedin.com/in/joegaudreau/Take advantage of a special offer from It'sRapid and get a free image, video o...2024-05-2835 minBeyond The ShelfThe Intersection of Gaming and Commerce with Hashku’s Joel PonceThis week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming.They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the latest stats on the size and scale of the gaming industry (12:34), leveraging in-game items to influence commerce behavior (18:41), and how the next 12 months and beyond will push gaming from emerging channel to an established one, si...2024-05-2127 minBeyond The ShelfThinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny SilvermanDave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies.They discuss how Danny became passionate about marketing (3:58), learnings from his time at J&J (6:00) and why he pivoted to smaller companies (13:16), how marketing fills the gap between a perfect product and the reality of said product (17:02), how to properly advise decision-makers on their marketing budgets (24:08), and his predictions fo...2024-05-1433 minBeyond The ShelfBringing Joy to Your Business with CVS Media Exchange's Parbinder DhariwalDave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media networks (15:25), the transition from "trade dollars" to "brand dollars" driving retail media business, and what "Retail Media 3.0" looks like in the aftermath of cookie deprecation (29:09).Connect w...2024-05-0739 minBeyond The ShelfWhat a Great In-Store Experience Looks Like with Grocery TV's Marlow NickellDave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores.They discuss Grocery TV's journey since its founding in 2016 (3:17), how in-store ties into overall retail media strategy (11:15), the growth of grocery in-store advertising in particular (17:43), and how the in-store space is evolving (22:30).Connect with Marlow on LinkedIn: https://www.linkedin.com/in/marlow-nickell/Learn more about Grocery TV: https://grocerytv.c...2024-04-3030 minBeyond The ShelfCommerce, Omni and Why with firstmovr's Chris PerryDave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).Download "Omnigeddon" for free here: https://firstmovr.co...2024-04-2342 minBeyond The ShelfWhy Being the Voice of the Customer is So Important with Inmar Intelligence's Leah LoganDave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34), and how to tailor campaigns to reach "dual decision-makers" (28:53).Connect with Leah on LinkedIn: https://www.linkedin.com/in/leah-logan-a595668/Contact Inmar Solutions: solutions@inmar.comTake advantage of a special off...2024-04-1642 minBeyond The ShelfOperating in a Test-and-Learn Environment with Dexcom's Wayne BlumDave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different than other categories (13:57), why companies need to always be operating in a test-and-learn environment (18:16), the importance of sell sheets (26:51) and an overview of Dexcom and its mission (27:52). Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-blum-6128293/Take a...2024-04-0934 minBeyond The ShelfReflecting on the Early Days of eCommerce with Deloitte Digital's Paul do FornoDave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:44), his explanation of "B2B Commerce" (13:51), why retail isn't dead (17:08), his two main takeaways from 2023 (24:03) and how he thinks AI could enable the full supply chain to be dynamically mobilized (27:18). Connect with Paul on LinkedIn: https://www.li...2024-04-0234 minBeyond The ShelfThe Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike BlackThis week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing...2024-03-2639 min