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Showing episodes and shows of
David Feinleib
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Beyond The Shelf
REWIND: Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.Dave and Joanna discuss:How to bridge retail media and merchandising teamsWhat true customer-centricity looks like in digital retailWhy asking why is the key to better strategy and col...
2025-11-25
47 min
Beyond The Shelf
From Local Stores to National Impact – with Ace Hardware & RedVest Media's Molly Hjelm
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores.She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world.Connect with Molly on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet th...
2025-11-18
28 min
Beyond The Shelf
How to Win College Consumers – with Snag’s Carter Zwick
This week on Beyond the Shelf, we’re joined by Carter Zwick, Partnerships and Insights Lead at Snag, a retail activation platform helping brands get in front of the Gen Z shopper with smarter sampling and real-world insights.College students are some of the most valuable—and most overlooked—shoppers in the market today. So how do you reach them early and build brand loyalty that lasts?Carter shares how his own caffeine habits were shaped in a college dorm room, why brands need to meet students where they are (physically and emotionally), and how to tur...
2025-11-11
23 min
Beyond The Shelf
Redefining Skincare on the Digital Shelf – with Advantice Health's Ash McMullen
This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health. At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro. Dave and Ash explore:How Ash helped scale her dad’s Amazon business before agencies were even a thingWhy audience and content come before product in today’s innovation cyclesWhat it takes to rebrand brick-and-mortar hero products for today’s digital-first worldWhy micro-influencers are gaining groundHow Ash builds teams that thrive through chaos (and Prime Day curveballs)Connect with Ash on LinkedInFollow B...
2025-11-04
36 min
Beyond The Shelf
REWIND: The Science of Shopping - with Behavioral Researcher & Author Paco Underhill
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store experiencesThe friction points modern brands must solve to win customer loyaltyWhether you're in eCommerce, store desi...
2025-10-28
35 min
Beyond The Shelf
Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.Dave and Joanna discuss:How to bridge retail media and merchandising teamsWhat true customer-centricity looks like in digital retailWhy asking why is the key to better strategy and collabo...
2025-10-21
47 min
Beyond The Shelf
Reimagining the Supply Chain – with McLane Company's Murat Genc
What does it take to digitally transform a $50 billion supply chain business?This week's guest, Murat Genc, President and Chief Information & Digital Officer at McLane Company, shares how he’s helping a 130-year-old company embrace the future of technology.From his early days building algorithms in college to leading transformations at P&G, Whirlpool, and now McLane, Murat brings a rare blend of technical depth, leadership savvy, and startup mentality to every challenge he faces.You'll learn about:The “always-on” mindset driving McLane’s modernizationBuilding AI assistants that work across every departmentHow emerging...
2025-10-14
35 min
Beyond The Shelf
Making the Creative Work Harder — with Retail Media Veteran Brian Anthony
This week's guest is Brian Anthony. Brian was in retail media before it was even called retail media. From his early days at Triad, helping launch the first LeBron James campaigns on walmart.com, to his current work shaping strategy across RMNs and brands, Brian brings a wealth of perspective to the evolution of the space.In this episode, he and Dave talk about:The early days of retail media and how far it’s comeWhat makes great creative (hint: simplicity, alignment, and execution)How to bridge the gap between brand and retailer voiceWhy data is only...
2025-10-07
25 min
Beyond The Shelf
The Pivot or Die Mindset - with Pacvue's Melissa Burdick
This week we welcome Melissa Burdick, Co-Founder and President of Pacvue, the leading Commerce Operating System that unifies retail media, commerce management, and measurement. A former Amazon executive with nearly a decade of experience, Burdick helped launch Amazon’s CPG/Health & Beauty retail business and was an early leader in Amazon Advertising. In 2018, she co-founded and bootstrapped Pacvue, scaling it from a startup into a global company with over 700 employees, supporting more than 70,000 brands and agencies across 95+ retailers including Amazon, Walmart, Target, and Instacart. Under her leadership, Pacvue tripled its revenue annually, leading to a high-profile acquisition in 2021. Recognized as...
2025-09-30
42 min
Beyond The Shelf
Reaching Every Shopper, Everywhere – with Jeff Cohen
This week we’re joined by returning guest Jeff Cohen. Jeff is a go-to voice in the world of retail media. You’ll hear Jeff’s take on signal-based media, AI-powered ad creation, and the biggest creative blockers that brands still face today. He also shares why strategy, content, and creative execution can no longer live in separate silosConnect with Jeff on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It’sRapid Creative Automation PlaybookTake It’sRapid’s Creative Workflow Automation wi...
2025-09-23
34 min
Beyond The Shelf
Sustainability That Sells: Turning Purpose into Action - with Marie-Agnés Daumas
This week we're joined by Marie-Agnès Daumas. With a background spanning TerraCycle and Colgate-Palmolive, Marie-Agnès brings a career's worth of insight into retail leadership, sustainability strategy, and how to connect with the modern consumer.In this episode, she shares lessons from the frontlines of purpose-driven commerce: How to make sustainability resonate at the shelfWhy simple creative matters more than ever The surprising power of a faucet (!) How her team at Terracycle turned a Colgate-Palmolive initiative into a global movementWhy the best shopper marketing blends data, design, and a clear call to actionConnect with...
2025-09-09
25 min
Beyond The Shelf
How to Launch (and Win) with Influencers and Algorithms - with ProductWind's Tim Wilson
Dave’s guest today is Tim Wilson, Chief Revenue Officer at ProductWind, a platform helping brands use influencer marketing to drive real results—especially in retail environments like Amazon and Walmart.Tim’s career has spanned eComm, tech, and analytics—with past roles at CommerceIQ, Pattern, and 1010data. In this episode, he shares what he’s learned about launching products, winning with algorithms, and why influencers aren’t just for top-of-funnel anymore.We dig into:How to “market to the algorithm” and why it matters for PDP visibilityThe rise of AI-driven search and the battle for the t...
2025-09-02
34 min
Beyond The Shelf
The Science of Shopping - with Behavioral Researcher & Author Paco Underhill
This week’s guest is Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store experiencesThe friction points modern brands must solve to win customer loyaltyWhether you're in eCommerce, store design, or brand strategy, this conversation is pac...
2025-08-12
35 min
Beyond The Shelf
How to Drive Smarter Retail Execution – with Spectrum Brands’ Mir Zaman
What do rocket science and commercial operations have in common? More than you think!In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pet care, home improvement, and garden, Mir offers a clear blueprint for modern growth.We also dive into:Lessons from nearly a decade at Amazon (and how to keep that entrepreneurial sp...
2025-08-05
32 min
Beyond The Shelf
Smarter Media Measurement and Incrementality – with Clerdata’s Meghan Corroon
This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise.Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) and mixes it with real-world brand empathy. The result? A grounded, accessible conversation on what it takes to really measure media impact, make smarter cross-channel decisions, and bring teams together around the data that matters....
2025-07-29
28 min
Beyond The Shelf
How Expert-Led Content Is Rebuilding Brand Trust - with The Desire Company's Eric Sheinkop
What if you could swap out your influencer campaign…for a NASA astronaut?This week on Beyond the Shelf, Eric Sheinkop, CEO of The Desire Company, breaks down why expert-led content is outperforming traditional UGC and influencer videos—and how his team built a community of world-class experts to power high-converting content across Target, Sam’s Club, Best Buy, Amazon, and more.We get into:Why shoppers are craving real expertise at the point of purchaseHow expert-led videos improve conversion—and build trustWhat makes PDP video different from social or UGCHow neuroscience and FTC complian...
2025-07-22
30 min
Beyond The Shelf
How Great Retail Events Come Together – with Groceryshop & Shoptalk's Rocquan Lucas
This week we’re joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world.Rocquan shares his journey from interning at Internet Week NY to curating high-impact events attended by thousands of the biggest names in CPG, grocery, and tech.In this episode, we talk about:How to design content for 5,000+ attendees – Rocquan shares the mix of research, instinct, and collaboration that goes into building a world-class agenda for Groceryshop and Shoptalk.Behi...
2025-07-15
34 min
Beyond The Shelf
Embracing Change: How to Be Agile in the Age of AI – with Status: Alpha’s Alicja Spaulding
This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility.Alicja started her career in the music industry—cutting her teeth in the early days of digital disruption—and has since built brands in architecture, food, and now AI-enabled strategy. She’s worked with startups and mid-market manufacturers alike, helping them become more nimble, less siloed, and more prepared for what’s next.In this episode, we talk about:How to build marketing teams that are ready for rapid changeThe difference between au...
2025-07-08
30 min
Beyond The Shelf
REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:Walmart’s approach to closed-loop measurement and omnichannel ROIHow to balance scale and precision in media strategyThe launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move fasterWhat great creative looks like, and why it’s core to performanceWhat Diana is focused on heading into Cannes 2025We'll be back next with with a brand-new episode of Beyond the Shelf!Connect with Diana: https://www.linkedin.com/in/dianabethg...
2025-07-01
20 min
Beyond The Shelf
Building Global Content Infrastructure – with Church & Dwight's Julie Clifford
This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight.Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transformation across markets worldwide.We cover:Why global consistency matters—and where localization still winsHow to balance creative agility with brand guardrailsManaging rights, risk, and nuance in global content workflowsThe vendor framework Julie uses (save money, make money, or mitigate risk)How her te...
2025-06-24
30 min
Beyond The Shelf
How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin
This week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout.Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity.We also dig into:Why interruptive advertising needs a rethinkThe creative philosophy behind “ads that don’t feel like ads”How Thanks landed a game-changing deal with eBayMaking room for better monetization without killing UXWhy newsletters might be the next frontie...
2025-06-17
28 min
Beyond The Shelf
What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she’s uniquely positioned to talk about the evolving relationship between content, commerce, and conversion.In this episode, we talk about:Walmart’s approach to closed-loop measurement and omnichannel ROIHow to balance scale and precision in media strategyThe launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid...
2025-06-10
20 min
Beyond The Shelf
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese
It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders.This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste handling parts are discovered, bought, and supported online.Dave and Kevin dig into the heavy-duty realities of B2B ecommerce—where the SKU count is high, the data is messy, and the buying process is anything but simple. They cover how to make ecommerce work in a category where most customers don’t even know...
2025-06-03
28 min
Beyond The Shelf
How to Spend the Next Dollar – with Edgewell’s Nate Moran
This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on ever...
2025-05-27
33 min
Beyond The Shelf
How to Hire, Connect, and Lead with Trust – with The FMCG Guys' Daniel Torres Dwyer
What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions.Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that’s matching a candidate to a role, a guest to a show, or a brand to its story.In this episode, Daniel and Dave dig into:- What mak...
2025-05-20
27 min
Beyond The Shelf
The Infinite Loop of E-Commerce – with Russell Stover's Celia Van Wickel
This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evolving world of retail media and e-commerce.She and Dave cover everything from aligning marketing and sales for seasonal campaigns to how neuroscience influences creative performance. Celia shares how Russell Stover is modernizing a 100-year-old brand across Amazon, Instacart, and other digital platforms, while also offering a thought-provoking look at the future of AI-powered discovery and what she calls “the infinite loop...
2025-05-13
26 min
Beyond The Shelf
Cutting Through the Clutter in Modern CPG – with Tina Mehta (Chloe's, Chobani, Mars)
Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep experience across brand management, shopper marketing, and e-commerce.She shares how her team at Chloe’s redefined frozen treats, how to stretch every marketing dollar, and why creativity, cross-functional collaboration, and retail partnerships are key to driving results. Plus, Tina talks AI, brand authenticity, and what it means to move fast in a modern market...
2025-05-06
35 min
Beyond The Shelf
How Brands Can Regain Control in Online Retail – with i2o Retail's Manu Sareen
In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation.With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the basics of availability, pricing, and PDP optimization to the power of automation and the realities of AI at scale.You’ll hear how I2O Retail was born from real pain points in agency life, and ho...
2025-04-29
30 min
Beyond The Shelf
REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)
This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave. He also shares what he got right and wrong about 2024, where retail media is headed , and his trends and business predictions for 2025.
2025-04-22
39 min
Beyond The Shelf
How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy
From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce.Scott shares how Franklin Sports—the official batting glove of Major League Baseball—stayed ahead of the curve by jumping into new markets, leveraging analytics, and using AI to optimize everything from product listings to demand forecasting.Plus, we dive into the futu...
2025-04-15
31 min
Beyond The Shelf
The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith
How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences.With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail. In this episode, we discuss:The role of storytelling in r...
2025-04-08
37 min
Beyond The Shelf
Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul
How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce.With over 10 years at Mondelēz, Eric has helped drive content innovation across brands like Oreo, Chips Ahoy, and BelVita. He walks us through the evolution of eCommerce within CPG, the growing role of retail media, and how AI and automation are shaping content development at s...
2025-04-01
28 min
Beyond The Shelf
Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes
For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find out more!Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episode, Chris Barnes, GM, Retail and Alternative Channels at Jungle Scout, shares how brands can optimize their Amazon strategy, expand into new marketplaces, and navigate the evolving eCommerce landscape.With over a decade...
2025-03-25
30 min
Beyond The Shelf
E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)
This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-commerce strategies at Fortune 500 companies. He is currently a Non-Executive Director at Brimar Industries.Mike shares how he built and sold a startup right out of college (2:15), the unexpected path that led him to PepsiCo (5:42), and what it to...
2025-03-18
23 min
Beyond The Shelf
Mastering Automation & Optimization: Insights from Belkin’s Jyoti Malik
This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. She begins by reflecting on the early days of eCommerce, when it was more of an experiment than a necessity (4:28). As the landscape has evolved, automation has become a key optimization tool (6:19), helping brands expand their reach. Jyoti dives into the impact of AI on search (11:45) a...
2025-03-11
29 min
Beyond The Shelf
Defining Your eCommerce Playbook with Royal Canin’s Elise Barry
Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital presence that is specific to your company’s goals. She explains how the pet food industry has seen a post-pandemic shift from brick-and-mortar to eCommerce (2:34). She goes on to explain the importance of deciphering and prioritizing data (8:18), paying attention to keywords (13:22) and creating a compan...
2025-03-04
29 min
Beyond The Shelf
Digital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor Hayden
Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands that every brand needs to find their own unique approach when it comes to getting in front of the consumer. Eleanor talks about how COVID expedited the push into Retail Media (04:42), how brands can assess their in-store marketing spends (07:43), how starting a business of her...
2025-02-25
32 min
Beyond The Shelf
Starting with Search Before Anything Else with VML’s Kristy Meinzer
Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of eCommerce and discoverability, weighing in on how brands are shifting focus, incorporating new technologies and finding new ways to bring awareness to companies and products. Kristy talks about the difference between organic and paid discoverability (8:28), why you should always start with search before anything else (13:50), how the industry as...
2025-02-18
25 min
Beyond The Shelf
AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters
Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the incredible success of Beast Games on Prime Video (21:38) and why data people also need to learn how to tell a story (3...
2025-02-11
35 min
Beyond The Shelf
The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman
This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave (4:42). He also shares what he got right (7:54) and wrong (9:58) about 2024, where retail media is headed (16:13), and his trends (22:36) and business (26:15) predictions for 2025.Subscribe to Media, Ads + Commerce: https://medi...
2025-02-04
37 min
Beyond The Shelf
It’s All Commerce with Sam Gagliardi
Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides of the aisle. Sam shares what originally got him excited about e-commerce (3:49), the power of having effective PDPs (10:00), why it’s more important than ever to connect with shoppers as early as possible (16:20), how both brands and service provider...
2025-01-28
40 min
Beyond The Shelf
The Next $10 Trillion of Retail Growth with Retail Cities & Confluencer Commerce’s Bryan Gildenberg
We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time!Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused on fast growth industries and markets. He balances this with his continuing role as Founder and CEO of Confluencer Commerce, helping retailers and their partners navigate the intersection of retail, media and content. Bryan shares h...
2025-01-21
37 min
Beyond The Shelf
AI is Everywhere with IntentWise’s Sreenath Reddy
Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart.Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help customers reach profitability faster (14:52). He also shares his journey as an entrepreneur (22:01). Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
2025-01-14
32 min
Beyond The Shelf
Leadership through Listening & Learning with The Campbell's Company's Neha Shah
Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Neha shares her experiences in the early days of eCommerce (7:47), the evolution of the consumer journey in recent years (10:58), navigating Amazon AVN negotiations (13:12), how Campbell’s is pioneering the next wave of what’s happening in the omni and retail media spaces (19:36), and her favorite books o...
2025-01-07
29 min
Beyond The Shelf
Saving 50,000 Hours by Automating Sell Sheets with Kids2’s Dawn Powell
We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents.Recently, Dawn has spearheaded the successful automation of Kids2’s sell sheet processes, which she estimates has saved up to 50,000 hours of manual labor among her team. She’s achieved this by working closely with partners like It’sRapid and Salsify. Details of these partne...
2024-12-17
22 min
Beyond The Shelf
The Connected Commerce Rocket Ship with Danone’s Jennifer Angelus
Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce experts. Topics discussed include: Jennifer’s advice for other leaders looking to change from one specialty to another (5:46), the role that content plays in a digital strategy (11:27), balancing strategy between innovation and evergreen products (13:50), the importance of forming meaningful connections with your team (17:29) and an overv...
2024-12-10
28 min
Beyond The Shelf
How AI Can Improve Operational Efficiencies with Salsify’s Piyush Chaudhari
Dave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy. Piyush shares the three things changing the retail landscape today (8:02), his experience at Salsify so far (10:03), an overview of the Salsify/It’sRapid partnership (14:42), his POV on retail media (19:58), thoughts on how the new administration will impact Saas and Tech, and how AI will impact content creation (26:22). Connect with Piyush: https://www.linke...
2024-12-03
34 min
Beyond The Shelf
How Self-Service Platforms Can Enhance Customer Interactions with Dawn Foods Global's Gireesh Sahukar
Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a startup environment (5:32), an overview of Dawn Foods (9:14), the company processes that used to be manual but are now self-service (15:28), the insights they wouldn’t be able to uncover without a tech stack (22:28), and why crop yields are so important to their bottom lin...
2024-11-19
39 min
Beyond The Shelf
Scaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack Slattery
Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you more detail into what a partnership with ItsRapid could mean for your business.This week, Dave speaks with The Wine Group’s Andrew Groom and Jack Slattery. Andrew serves as TWG’s Sr. Director of Digital Marketing and Ecommerce, while Andrew...
2024-11-12
41 min
Beyond The Shelf
Media Planning 101 with Skai’s Claudia Virgilio
Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutterfly, HP and more. She also led the agency team globally, and was instrumental in developing Skai’s agency solutions and partnerships. You’ll learn what it’s like to partner with major retailers (4:09) takeaways from Grocery Shop 2024 (7:22), Media Planning 101 from a paid perspective (10:16), why online brand discovery is so difficu...
2024-11-05
26 min
Beyond The Shelf
Building a Business as a Couple with Thread Wallets’ McKenzie Bauer
Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll learn the origins of Thread Wallets (1:27), their early experiences with influencer marketing (6:49), what it’s like to build a business as a couple (13:36), the “palm up” marketing philosophy (20:52), and why free giveaways are key to building word...
2024-10-29
31 min
Beyond The Shelf
Retail Media 101 with Publicis Commerce’s Margaux Logan
We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon. Margaux shares how her Theater degree helped to position her for a marketing career (4:43), reflections on her time at Unilever (7:16), an overview of Publicis Commerce (12:46), the major differences between RMNs (19:30), and why content is sti...
2024-10-22
31 min
Beyond The Shelf
Finding a Single Source of Truth for Your Data with Matt Gehring
It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane.Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance of channel diversification (16:22), provides 3 key content creation tips (22:22), and shares the people who have influenced his professional life the most (29:31).Connect with Matt on LinkedIn: https://www.linkedin.com/in/gehring/Take advantage of a special offer from It'sRapid and...
2024-10-15
33 min
Beyond The Shelf
Prioritizing "Good" Over "Great" Content with T. Marzetti Company's Michael Reda
This week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz.Michael shares the things he can take risks on with smaller brands that aren't possible with larger ones (5:58), how analytics and creative are intertwined (12:27), the transformation of T. Marzetti's digital presence since 2021 (13:58), why retail media is an important part of their strategy (18:53), and what you need in order to switch from a few "great" pieces of creative to many "good"...
2024-10-08
33 min
My Blog » lowe15
Download or Read PDF Why Startups Fail By David Feinleib Online
Link To Download : https://recomendedbook.com/?book=1430241403 To Download or Read Why Startups Fail by David Feinleib Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Why Startups Fail Download Why Startups Fail PDF/EBooks Why Startups Fail
2024-10-04
00 min
Beyond The Shelf
Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate Pinkston
Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth."They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the tech stack varies across all the different retail media networks (10:37), the most important things to keep in mind for your retail media strategy (13:25), and highlights of the DSI/Microsoft J...
2024-10-01
39 min
Beyond The Shelf
Seeking Inspiration Through Data with 1WorldSync's Gabe Wight
Dave closes out September with Gabe Wight, General Manager at 1WorldSync. Gabe's illustrious marketing career has taken him to several major agencies and organizations, and in 2019 he founded Webata, a software and analytics firm, which was acquired by 1WorldSync in 2023.They discuss the story of Webata's founding (6:13), why you don't need an eComm degree to excel in the space (10:07), the amazing story of how Gabe got into marketing (16:08), the 3 things to keep in mind about content (20:13), and how 1WorldSync's algorithm helps clients optimize their SEO results within e-retailer platforms (22:56).Connect with Gabe on LinkedIn: https...
2024-09-24
33 min
Beyond The Shelf
Driving Household Penetration with The Hershey Company’s Brad Santanna
Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age.Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occasions and not just audiences (13:07), an overview of the successful Shaq=A-Licious Gummies launch (16:42), what the Hershey team is looking at over the next 12-24 months (21:36), and how the shopper journey is no longer linear (25:35).Connect with Brad on LinkedIn...
2024-09-17
35 min
Beyond The Shelf
Sweating the Assets with Bazaarvoice's Jo Callahan
This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice. Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency.They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolution from a ratings and reviews organization to now offering many tools for creatives, influencers and marketers (13:19), creative best practices (20:35), and why the PDP should be considered a media asset (25:20).Connect with Jo on LinkedIn: https://www.linkedin.com/in/jocolv/Take advantage of a special offer f...
2024-09-10
34 min
Beyond The Shelf
Rules of the Road for Adopting New Technology with The Partnering Group's Matt Pierre
Dave catches up with another luminary from The Partnering Group (TPG) - this time, it's Partner Matt Pierre. Matt has over 30 years of experience in the CPG space, most of it spent at General Mills, where he built and grew the organization's US eCommerce operations.They discuss Matt's knack for predicting eCommerce trends before they happen (3:42), the challenges facing CPGs right now (7:39), an overview of his current role at TPG (11:28), why sales, marketing and ecomm need to constantly be working together (14:59), needing to understand the differences between the "spearfishing" and "full basket" eCommerce models (19:58), and the amazing w...
2024-09-03
32 min
Beyond The Shelf
The 4 Pillars of Retail Media with Think Blue's Manish Sharma and Parag Shah
This week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue. Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company.They discuss why the customer should always be at the center of your lens (4:45), their belief in the concept of joint value creation (12:11), the meaning behind the name Think Blue (12:51), why the term "Omnichannel" is misleading (23:40), and the 4 pillars of retail media (28:54),Follow Think Blue: https://www.linkedin.com/company/thinkbluesolutions/Connect with Manish: https://www.linkedin.com/in/manishsharm/Co...
2024-08-20
41 min
Beyond The Shelf
Lessons from Prime Day with Amazon's Jeff Cohen
Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer community for Amazon advertising APIs.Jeff shares how his minors in Consumer Behavior and Sociology informed his professional marketing development (5:01), his experience in the eCommerce textbooks world (6:27), why it's important not to fear failure (17:08), what a day in the life at Amazon is li...
2024-08-13
41 min
Beyond The Shelf
New Product Launches, Off-Site Media and the Importance of Kindness with L'Oreal's Aisha Khan
Dave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now and the fall and holiday seasons (19:20), and their thoughts on creative testing (23:36).Connect with Aisha on LinkedIn: https://www.linkedin.com/in/ecommercequeen/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@it...
2024-08-06
37 min
Beyond The Shelf
Why eCommerce Needs to Have a Seat at the Table with Tyson Foods' Wendy Jean Bennett
Dave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods. Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products.Wendy shares insights on how she manages shifting roles within same organization (2:35), the 3 things she wants to be known for (8:50), the importance of utilizing your data for cross-team collaboration (15:19), strategies for bringing large teams together (21:06), and tactics for reaching consumers on their phones while they're in-store (25:01).Connect with Wendy Jean on LinkedIn: https://www.linkedin.c...
2024-07-30
34 min
Beyond The Shelf
Setting Goals Before Spending Dollars with Allume Group’s Andrea Leigh
Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys.They discuss how Andrea got her start in the space (1:30), what it was like working at Amazon during its rapid expansion (2:57), an overview of Allume Group (10:58), why goal setting is so important (20:34), and predictions for the future when it comes to search and re...
2024-07-23
36 min
Beyond The Shelf
Focusing on Marketing Efficiencies with Daasity's Dan LeBlanc
We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms.They discuss how the flower industry taught Dan about LTV (6:11), why he decided to become an entrepreneur (10:10), the best parts about growing your own business (12:55), why D2C brands are realizing they need to be in retail (16:57), and where brands are spending most of their acquisition dollars these days (24:47).Learn more a...
2024-07-16
32 min
Beyond The Shelf
Defining Value Engineering with Lettuce Commerce’s Joe Gaudreau
Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development.Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuce Commerce is trying to accomplish (22:26), and what Joe foresees over the next few years of PIM (28:16).Connect with Joe on LinkedIn: https://www.linkedin.com/in/joegaudreau/Take advantage of a special offer from It'sRapid and get a free image, video o...
2024-05-28
35 min
Beyond The Shelf
The Intersection of Gaming and Commerce with Hashku’s Joel Ponce
This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming.They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the latest stats on the size and scale of the gaming industry (12:34), leveraging in-game items to influence commerce behavior (18:41), and how the next 12 months and beyond will push gaming from emerging channel to an established one, si...
2024-05-21
27 min
Beyond The Shelf
Thinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny Silverman
Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies.They discuss how Danny became passionate about marketing (3:58), learnings from his time at J&J (6:00) and why he pivoted to smaller companies (13:16), how marketing fills the gap between a perfect product and the reality of said product (17:02), how to properly advise decision-makers on their marketing budgets (24:08), and his predictions fo...
2024-05-14
33 min
Beyond The Shelf
Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal
Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media networks (15:25), the transition from "trade dollars" to "brand dollars" driving retail media business, and what "Retail Media 3.0" looks like in the aftermath of cookie deprecation (29:09).Connect w...
2024-05-07
39 min
Beyond The Shelf
What a Great In-Store Experience Looks Like with Grocery TV's Marlow Nickell
Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores.They discuss Grocery TV's journey since its founding in 2016 (3:17), how in-store ties into overall retail media strategy (11:15), the growth of grocery in-store advertising in particular (17:43), and how the in-store space is evolving (22:30).Connect with Marlow on LinkedIn: https://www.linkedin.com/in/marlow-nickell/Learn more about Grocery TV: https://grocerytv.c...
2024-04-30
30 min
Beyond The Shelf
Commerce, Omni and Why with firstmovr's Chris Perry
Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).Download "Omnigeddon" for free here: https://firstmovr.co...
2024-04-23
42 min
Beyond The Shelf
Why Being the Voice of the Customer is So Important with Inmar Intelligence's Leah Logan
Dave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34), and how to tailor campaigns to reach "dual decision-makers" (28:53).Connect with Leah on LinkedIn: https://www.linkedin.com/in/leah-logan-a595668/Contact Inmar Solutions: solutions@inmar.comTake advantage of a special off...
2024-04-16
42 min
Beyond The Shelf
Operating in a Test-and-Learn Environment with Dexcom's Wayne Blum
Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different than other categories (13:57), why companies need to always be operating in a test-and-learn environment (18:16), the importance of sell sheets (26:51) and an overview of Dexcom and its mission (27:52). Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-blum-6128293/Take a...
2024-04-09
34 min
Beyond The Shelf
Reflecting on the Early Days of eCommerce with Deloitte Digital's Paul do Forno
Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:44), his explanation of "B2B Commerce" (13:51), why retail isn't dead (17:08), his two main takeaways from 2023 (24:03) and how he thinks AI could enable the full supply chain to be dynamically mobilized (27:18). Connect with Paul on LinkedIn: https://www.li...
2024-04-02
34 min
Beyond The Shelf
The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black
This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing...
2024-03-26
39 min
Beyond The Shelf
A Day in the Life of E-Commerce Innovator and Entrepreneur Rob Gonzalez, CMO of Salsify
Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsify/ItsRapid partnership (18:36), how the advertising center of gravity has shifted in the last decade (27:35), and the two people who have influenced Rob's professional life the most (34:05).Register for Salsify's 2024 Digital Shelf Partner Summit: https://www.salsify.com/partner-summit-2024
2024-03-19
37 min
Beyond The Shelf
Breaking Down Brand Silos with PriceSpider's Rae Marie Guimond and Brett Banner
It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy. Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceSpider to leverage basket-level shopper data (13:12), the challenge of brands pushing through their own organizational silos (16:07), an overview of the just-announced strategic partnership between PriceSpider and ItsRapid (25:08), and Brett (35:56) and Rae's (38:09) predictions for the next 12 months. Connect with Rae on...
2024-03-12
50 min
Beyond The Shelf
An Investor's POV on the Future of eCommerce with First Analysis Securities Corporation's Matt Nicklin
This week Dave takes a detour and speaks with a guest whose insights on eCommerce come not from within the industry itself, but from the world of finance. Matt Nicklin is a Managing Director and Co-President of First Analysis Securities Corporation, where he specializes in tech and healthcare investments, including eCommerce transactions.Matt gives a quick overview of the numerous markets within the financial system (3:49), what his day-to-day looks like (9:47), what he's been seeing in the eComm world recently (15:30), as well as the challenges (22:06) and opportunities (27:55) facing the space today.
2024-03-05
39 min
Beyond The Shelf
Dissecting the Retail Media Flywheel with Media, Ads + Commerce's Andrew Lipsman
David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eMarketer).They discuss how Andrew's obsession with Michael Jordan as a Chicago Bulls fan in the 90s sparked his interest in analytics (3:22), his insights on Walmart's acquisition of Vizio (7:30), a brief overview of ROAS and how it's measured (16:42), and the tension between the shopper...
2024-02-27
34 min
Beyond The Shelf
REWIND: Best Practices for Building Creative that Converts, with Market Performance Group's Jenny Baker (originally aired 10/24/23)
We're off this week, so we're re-airing our interview with Market Performance Group's Jenny Baker from last October. They discuss being 100% retail-ready for a brand launch (4:05), the "See, Scroll, Click" concept (9:16), what to keep in mind when working with an agency on UGC (15:11), and the importance of keeping it simple with video (27:25).We'll be back next Tuesday with a brand-new episode of Beyond The Shelf!Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-baker-613984238/Learn more: https://itsrapid.ai/
2024-02-20
40 min
Beyond The Shelf
From E-Commerce at Nestle and Coca Cola to Founding RichContext and Being Acquired by Accenture, with Billy Courtney
On this week's show, Dave chats with Billy Courtney, Commerce Innovation Lead at Accenture. Billy arrived at Accenture via two acquisitions in a two-year period - the first one being of his own company, RichContext, by The Stable in 2020, which was itself acquired by Accenture in 2022.Billy discusses his decision to start his own company (7:44), what it's like to be acquired twice in such a short span of time (14:05), why he thinks Product Detail Pages (PDPs) are experiencing a renaissance (19:55), and how brands have been using automation for things like content scores and page...
2024-02-13
35 min
Beyond The Shelf
Omni is the New eComm + Real-World Use Cases of AI with Newell Brands' Nicolai Soendergaard
This week, David speaks with Nicolai Soendergaard, Director of Omni Enablement at Newell Brands. Nicolai has had an illustrious career in the space, with previous stints at LEGO and Kellogg. They discuss Nicolai's decision to move to the US (3:19), his advice for smaller brands looking to emulate big brand strategy on Amazon (7:41), why the concept of the "endless aisle" is a myth (18:57), and how AI is already making people more productive and efficient in their day-to-day work (29:26).Connect with Nicolai on LinkedIn: https://www.linkedin.com/in/nicolaiksoendergaard/Find...
2024-02-06
34 min
Beyond The Shelf
Optimizing Media Strategy for "Retailers 4-100" with Turbyne's Greg Stevens
David's guest this week is Greg Stevens, CEO of Turbyne. Previously Greg was Executive Vice President at Advantage Solutions, where he led the creation, development and spinout of Turbyne. They discuss why having a proprietary tech stack in your agency/business is the best defense against your competitors (6:19), how in-store retail media needs to come from a place of strength (19:22), what Greg saw at NRF 2024 (19:51), and why sailing is a good metaphor for business (30:32).Learn more about Turbyne: https://www.turbyne.com/Connect with Greg on LinkedIn: https://www...
2024-01-30
33 min
Beyond The Shelf
Sales, Sell Sheets and Solutions with Salsify’s David Novak
David catches up with David Novak, Chief Revenue Officer at Salsify and board member for numerous SaaS organizations. They discuss David's career journey from coding and engineering to sales (3:24), his experiences farming and how it relates to his professional work (10:39), and how brands can leverage AI in useful ways (24:47).Register for the 2024 Salsify Summit: https://www.digitalshelfsummit.com/event/63127807-e648-419c-9180-31ebe128f77e/summaryConnect with David on LinkedIn: https://www.linkedin.com/in/davidnovak/Find out more about ItsRapid's new Sellsheet Builder! Send an email...
2024-01-23
34 min
Beyond The Shelf
Bridging the Gap Between US and Latin American Retail Media with Colgate-Palmolive's Paulo Bacarin
David speaks with Paulo Bacarin, Customer Development Team Manager for Clubs at Colgate-Palmolive. Paulo has nearly 15 years of experience at Colgate-Palmolive, including stints in his native Brazil and in the US. David and Paulo cover the three takeaways from managing Amazon-specific eCommerce (6:30), Paulo's learnings from time spent in Brazil and Latin America (13:47), what the "right to play" means in the retail media space (27:08), and why Paulo's parents are the two people he's been inspired by the most (32:34).Beyond The Shelf is brought to you by itsrapid.ai, the leading Creative Management Platform for E-Commerce. Learn more at...
2024-01-16
37 min
Beyond The Shelf
Executing the Brilliant Basics with Albertsons Media Collective's Harvey Ma
Happy New Year! This week Dave catches up with Harvey Ma, Vice President at Albertsons Media Collective. Harvey has 20 years of experience leading international teams across business in retail, manufacturing, engineering and telecommunications. They discuss how Harvey got his start in the industry (2:44), Albertsons Media Collective's growth during the last year (16:39), the third wave of Retail Media (28:05) and the two experiences that have inspired Harvey most in his career (30:25).Follow Albertsons Media Collective on LinkedIn: https://www.linkedin.com/company/albertsons-media-collective/Learn more: https://itsrapid.ai/
2024-01-08
35 min
Beyond The Shelf
Planning for Pivots, Not Perfection with Colgate-Palmolive's Todd Hassenfelt
David's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates across teams (7:42), best practices for using generative AI for images (14:41), takeaways from the Amazon Black Friday NFL game (28:24), and much more.Connect with Todd on LinkedIn: https://www.linkedin.com/in/todd-hassenfelt/Learn more: https://itsrapid.ai/
2023-12-12
40 min
Beyond The Shelf
Strategizing Seasonality and Unpacking "Seamless Commerce" with Russell Stover's Josh Clarkson
David's guest for this episode is Josh Clarkson, Director of Digital at Russell Stover Chocolates, where he's building a brand-new digital team from scratch. Josh shares his learnings from various leadership roles over the years (3:56), the idea for and execution of the world's largest box of chocolate to celebrate Russell Stover's 100th anniversary (10:23), his differing approaches to seasonality (21:57) and the meaning behind the phrase "seamless commerce" (25:32).Enter Russell Stover's 100 Year Giveaway here: http://russellstover.com/100kConnect with Josh on LinkedIn: https://linkedin.com/in/joshuaclarkson
2023-12-05
30 min
Beyond The Shelf
Utilizing AI to Automate Back Office Tasks and Improve E-Commerce Performance with 1WorldSync's Randy Mercer
This week David's guest is Randy Mercer, Chief Product Officer at 1WorldSync, where he leads the Global Product Management and Solutions Architecture teams. They talk about Randy's beginnings in the space (1:51), how 1WorldSync utilizes AI to improve e-commerce performance (11:09), and the ever-increasing importance of mobile imagery to entice consumers on their path to purchase (23:42).Connect with Randy on LinkedIn: https://www.linkedin.com/in/randalmercer/Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
2023-11-28
31 min
Beyond The Shelf
Optimizing Retail Media Performance with Criteo's Alex Crowe
Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail media is and how Criteo stands out in terms of measuring retail media performance (11:16), and the importance of media having a view of all media touchpoints to better inform how to split up media budgets (17:03).Connect with Alex on LinkedIn: https://www.linkedin.com/in/alex-crowe-b71b5840
2023-11-14
28 min
Beyond The Shelf
How AI Will Transform E-Commerce Over The Next Five Years with General Mills' Carter Jensen
Today David speaks with Carter Jensen, Senior Manager of Global Digital Strategy at General Mills. Carter has three areas of focus: Leading the acceleration of AI; heading up consumer-first digital strategy; and an international focus on digital learning and development. They discuss the differences between agency life vs working in-house for a big brand (4:41), Carter's experience at General Mills (6:57), how to balance an international team's needs when they're different than North America (22:54), and how transformative Carter thinks AI will be in the next five years (26:03).Connect with Carter on LinkedIn: https://www.linkedin.com/in...
2023-11-07
33 min
Beyond The Shelf
Building Creative For E-Commerce and Retail Media in Minutes Instead of Months with PepsiCo's Jared Taitel
David speaks with Jared Taitel, Director of eCommerce Marketing Merchandising and Design at PepsiCo. Jared and David discuss the It'sRapid/PepsiCo partnership at length - how it started and how It'sRapid's creative automation capabilities have saved Jared's team countless hours on what would otherwise be crafting individual creatives across thousands of individual SKUs. They also dive into Jared's journey from the music business to the marketing business, as well as his thoughts on emerging technologies in the retail media space such as generative AI.Connect with Jared on LinkedIn: https://www.linkedin.com/in...
2023-10-31
41 min
Beyond The Shelf
Best Practices for Building Creative That Converts with Market Performance Group's Jenny Baker
Today's guest is Jenny Baker, Director of E-Commerce Digital Content at Market Performance Group. David and Jenny discuss Jenny's background, including having run her own e-commerce company for many years; the "See, Scroll, Click" concept; how keeping content authentic and real is more important than being glamorous; and much more.Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-baker-613984238/Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
2023-10-24
40 min
Beyond The Shelf
How to Turn Your UGC Into Shoppable Videos, Images and Ads with Bazaarvoice's Doug Straton
Dave's guest this week is Doug Straton, Chief Customer Evangelist at Bazaarvoice. Previously he's served in roles at The Hershey Company and Unilever. Relevant topics include the "Content Supply Chain" (a phrase Doug coined), as well as Doug's POV on the future of user-generated content. Connect with Doug on LinkedIn: https://www.linkedin.com/in/douglas-c-straton-7a59a34/Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
2023-10-17
43 min
Beyond The Shelf
Developing a Market Leading E-Commerce Strategy with Circana's Anne Zybowski
Today David speaks with Anne Zybowski, VP of E-Commerce and Digital Shelf at Circana (formerly known as IRI and NPD). Anne's is a pioneer in the e-commerce and digital space, with an illustrious career that's included senior leadership positions at Kantar, Clorox and Ideoclick prior to joining Circana. Dave and Anne discuss her experience as subject matter expert for Target, Walmart and Amazon at Kantar, her work at Clorox and her learnings at Circana.Connect with Anne on LinkedIn: https://www.linkedin.com/in/anne-zybowski/ Learn more: https://itsrapid.ai/
2023-10-10
42 min
Beyond The Shelf
Global Strategies and Seasonal Opportunities in E-Commerce with BIC's Adrienne Prast and firstmovr's Chris Perry
This week, Beyond The Shelf presents an audio broadcast of our Fresh Content Fridays series, where we discuss content best practices with leaders in the space. David's guests are Adrienne Prast, Manager of Digital Content at BIC, and Chris Perry, Chief Learning Officer at firstmovr. They discuss strategies related to global opportunities, seasonal content and more.Video podcast: https://youtu.be/3eawnIVtFkc Adrienne Prast: https://www.linkedin.com/in/adrienne-prast/Chris Perry: https://www.linkedin.com/in/chrisaperry/Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://m...
2023-10-03
27 min