Shows
CPR to CEOHow to Get Corporate ClientsIn this episode of CPR to CEO, Dave Kotz shares the roadmap to landing your first corporate client—and why it could be a game-changer for your training business. From dental offices to gyms to regional restaurant chains, there are countless industries that need CPR training. The trick is knowing how to approach them, how to speak their language, and how to make yourself indispensable.Whether you’re just starting out or want to diversify your client base, this episode breaks it all down into clear, practical steps you can start taking today.You’ll Lea...2025-05-0606 min
CPR to CEOBuilding Your Lifesaving BrandIn this episode of CPR to CEO, Dave Kotz dives into what makes a CPR business memorable—and profitable—in a saturated market. Spoiler: it's not just your logo. Your brand identity is everything from your visual style and service reputation to your community presence and the way you answer a phone call. If you're ready to stand out and become the go-to name in lifesaving education, this is where you start.You’ll Learn:Why Branding Matters in CPR TrainingThe Elements of a Strong Brand IdentityHow to Build Trust Through Community EngagementWhy You Are th...2025-05-0607 min
CPR to CEOHow to Fill Your ClassesIn this must-listen episode of CPR to CEO, Dave Kotz lays out the foundational marketing strategies that will get people into your classes—and keep them coming. Whether you're just launching your CPR business or looking to boost attendance, this is your go-to guide for building a steady flow of students through smart, simple, and cost-effective outreach.From websites to word-of-mouth, flyers to Facebook, Dave shares battle-tested tactics and a few surprises you might not have tried yet.You’ll Learn:Step 1: Have a Class Schedule That’s Public and Easy to Access...2025-05-0608 min
CPR to CEOHow to Get Repeat Customers for Your CPR ClassesIn this follow-up to our marketing episode, Dave Kotz dives into what really turns a one-time CPR student into a loyal, repeat customer. Spoiler: it’s not just about the curriculum—it’s about how you deliver it. From professional polish to timely follow-ups and discount strategies, this episode walks you through building a base of customers who come back every two years—and bring their friends.Whether you’re just starting your CPR business or looking to boost client retention, this is your roadmap to long-term success.You’ll Learn: Why it’s your pe...2025-05-0608 min
CPR to CEOHow to Become a Lifeguard InstructorWelcome to the kickoff of the CPR to CEO's Lifeguard Trainer Series! In this episode, Dave Kotz breaks down everything you need to know about becoming a certified lifeguard instructor—whether you're a seasoned guard ready to step up, or someone looking to add a rewarding (and flexible) role to your career portfolio.Drawing from decades of experience training lifeguards, instructors, and instructor trainers across the U.S., Dave walks you through the good, the challenging, and the truly life-changing parts of becoming a lifeguard instructor.You’ll Learn:What a Lifeguard Inst...2025-05-0618 min
CPR to CEOHow to Price Your Classes and WhyPricing your CPR classes can feel like trying to solve a Rubik’s cube blindfolded. But in this episode of CPR to CEO, Dave Kotz lays out a clear, practical approach to help you find that pricing sweet spot—so you’re not just filling seats, but actually turning a profit.From calculating your true costs to reading your local market, Dave shares what works (and what doesn't) when it comes to CPR training economics. Whether you’re just launching your side hustle or looking to refine your business model, this is an episode that pays for itself.2025-05-0612 min
CPR to CEO4 Common Pitfalls New Lifesaving Business Owners FaceIn this episode of CPR to CEO, Dave Kotz shares the four most common missteps that new CPR instructors and training business owners make—and how to avoid them from the jump. Whether you're just starting your side hustle or scaling your training company, these lessons are crucial if you want to save yourself time, money, and a few grey hairs.Drawing from decades in the field, Dave offers honest insights and actionable advice that can help you run a more sustainable—and more profitable—lifesaving business.You’ll Learn:💰 1. Don’t Under...2025-05-0506 min
CPR to CEOWhat to Expect When Starting Your Own CPR Training BusinessWelcome to the very first episode of CPR to CEO! Today, we’re diving into what it really takes to launch your own CPR training business—from side hustle to full-on success story.Dave Kotz shares real-world experience and candid advice for those thinking about stepping into the world of public safety education. Whether you're a firefighter, nurse, schoolteacher, or simply someone with a passion for saving lives, this episode walks you through the early stages of setting up your business the right way.In This Episode, You’ll Learn:Why now is a g...2025-05-0532 min
CPR to CEOThe Must-Have Tools for Running Your CPR BusinessIn this equipment-packed episode of CPR to CEO, Dave Kotz breaks down everything you need to launch or upgrade your CPR training setup—whether you're teaching one class a month or running a full-blown operation.From high-quality CPR manikins to reliable AED trainers, this episode is your go-to checklist for the essential gear and tools of the trade. Dave shares decades of hands-on experience to help you invest wisely, stay efficient, and keep your classes running smoothly.You’ll Learn About:Essential Equipment:Best manikin brands: Laerdal, Preston, and...2025-05-0514 min
CPR to CEOHow to Choose the Right Curriculum to Teach: American Red Cross vs. American Heart AssociationIn this episode of CPR to CEO, Dave Kotz breaks down one of the biggest decisions you'll make as a CPR instructor: Which training agency should you align with—American Red Cross or American Heart Association? Drawing on over 20 years of experience with both, Dave offers a no-nonsense, side-by-side comparison to help you make an informed choice.Whether you're brand new to the field or a seasoned pro looking to expand your certifications, this episode provides clarity on cost, course delivery methods, reporting systems, and the all-important student experience.You’ll Learn:2025-05-0522 min