Shows
VMJPod75 [EB Series] Stop Waiting for Buy-In, Start Showing Impact | Shannon Taylor from BechtelIn this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, hosts David Macciocca and Will Innes sit down with Shannon Taylor, Talent Acquisition and University Relations Specialist at Bechtel Corporation, to explore how taking initiative can spark lasting impact in employer branding.Shannon shares how she transformed small ideas into measurable results — launching her own content initiatives, tracking data to prove value, and turning creative experiments into business-backed programs. She explains how visibility and consistency helped build trust across the organisation, and how collaboration with leaders and graduates amplified Bechtel’s story from the inside out.
2025-12-1634 min
VMJPod74 [EB Series] Shaping a Shared EVP Across Cultures | Tibo Torche from Esri AustraliaIn this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Tibo Torche, Group Talent Acquisition Manager at Esri Australia, to explore how to build an Employee Value Proposition that connects people across borders and businesses.Tibo shares how Esri launched its first EVP across Australia and Southeast Asia, uniting more than 800 employees under a shared identity. He breaks down how the project came to life — from building the business case and gathering employee insights, to managing regional nuances and launching with authenticity and trust.Whether...
2025-12-0845 min
VMJPod72 [EB Series] Turning Recruitment Into Storytelling | Emily Millard from WorkCover QueenslandIn this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Emily Millard, Senior Talent Specialist at WorkCover Queensland, to explore how recruiters can use storytelling to transform the way candidates connect with an organisation.Emily shares how she’s embedded employer branding principles directly into her recruitment practice — building consistency across job ads, interviews, and candidate communications while amplifying authentic employee stories that reflect the organisation’s purpose. She explains how creating trust with marketing, empowering hiring managers to share their own stories, and developing reusable content asse...
2025-12-0130 min
VMJPod71 [EB Series] Building Connection Through Content | Kelly Murphy from Story House Early LearningIn this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, sit down with Kelly Murphy, Head of Talent Acquisition at Story House Early Learning, to explore how a people-first approach to storytelling reshaped recruitment, culture, and connection across a dispersed workforce.Kelly shares how she built Story House’s internal talent function from the ground up — moving away from agency dependency to create an in-house team that attracts and retains educators through authentic, human-centred content. She explains how building trust with marketing unlocked a collaborative EVP, how her team empowered...
2025-11-2444 min
VMJPod69 [EB Series] Empowering Employees to Advocate Authentically | Alexia Ellmers from Go1In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, General Manager of TQSolutions, sit down with Alexia Ellmers, Talent and Employer Brand Manager at Go1, to explore how one of Brisbane’s leading tech unicorns turned employee pride into a global advocacy movement.Alexia shares how Go1 built its first employee advocacy program during a period of rapid growth, activating authentic voices, strengthening brand visibility across new regions, and inspiring employees to become confident ambassadors for the company. She unpacks the lessons learned from launching the initiative as a recrui...
2025-11-1733 min
VMJPod68 [EB Series] Proving Employer Brand ROI and Impact | Grant O’Donnell from NineIn this episode of the VMJPod’s Employer Brand Series, David Macciocca flips the mic on his co-host, Grant O’Donnell, Employer Brand Lead at Nine, to explore what it takes to build and prove the value of employer branding inside one of Australia’s largest media companies.Grant shares his journey from recruitment marketing to employer brand, how Nine developed an EVP that balances creativity with consistency, and why measuring impact in terms that leaders care about is critical.Whether you’re stepping into your first EB role, looking to demonstrate ROI, or navigating stakehol...
2025-11-1124 min
VMJPod57 [EB Series] Amplifying Employee Voices Through Internal Comms | Emma Bolger from Grill’dIn this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Emma Bolger, Internal Communications and Engagement Manager at Grill’d, to explore how internal comms and employer brand work hand in hand.Drawing on nearly two decades across brand and marketing, Emma shares why she sees employees as the company’s strongest advocates, and how Grill’d empowers its crew members to share authentic stories that bring culture to life. She also discusses the role of recognition in building engagement and the importance of aligning what’s said interna...
2025-10-2132 min
VMJPod56 [EB Series] When Talent Takes the Lead on Employer Branding | Jamie Holder from MUFGIn this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding. With no dedicated EB function in place, Jamie shows how a lean team can still deliver outsized impact by putting employee voices at the centre of the story.Jamie shares how MUFG engaged leaders early, captured authentic employee insights, embedded EVP through flexible policies and internal mobility, and reduced agency spend — all while keeping the employer brand...
2025-10-1437 min
VMJPod55 [EB Series] Quality Hires, Human Stories and Measuring Impact | Corne Cilliers from TelstraIn this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Corne Cilliers, Marketing Specialist – Employer Branding at Telstra, to explore how one of Australia’s biggest companies is reshaping its approach to talent attraction.Corne shares how his marketing and creative background has shaped Telstra’s employer branding strategy, the importance of measuring quality over quantity in recruitment, and how the team is empowering employees across the business to become storytellers.Whether you’re coming from marketing into EB, leading campaigns for grads, or scaling talent brand in a l...
2025-10-0739 min
VMJPod54 [EB Series] Linking Employer Brand and Experience at Scale | Meagan Michaels from Bupa AustraliaIn this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, to discuss the critical link between employer brand and employee experience in one of the country’s largest healthcare organisations.Meagan shares how her team is tackling the complexity of engaging dispersed workforces, why employer brand should be treated as internal PR, and the challenges of balancing consistency with authenticity across multiple business units.Whether you’re embedding EVP, partnering across teams, or navigating where em...
2025-09-2532 min
VMJPod52 [EB Series] Navigating Global Nuance in Employer Branding | Margot Moore from WorleyIn this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Margot Moore, Global Employer Brand Manager at Worley, to explore what it takes to build and scale an employer brand across 40+ countries.Margot shares how she balances global brand consistency with regional nuance, why human-centred design is central to employer brand at Worley, and how she partners across the business to embed EVP into the everyday.Whether you’re navigating global complexity, looking for quick wins in a new EB role, or building influence across functi...
2025-09-1834 min
VMJPod51 [EB Series] Building Culture Through Internal Growth & Employee Voices | Rosa Van Kuyk from AFCAIn this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Rosa Van Kuyk — Recruitment and Employer Brand Consultant at AFCA (Australian Financial Complaints Authority) and winner of the 2025 ITAs Enterprise Talent Professional of the Year. Together, they explore how internal mobility, advocacy programs, and authentic employee storytelling are shaping AFCA’s employer brand.Rosa shares how AFCA promotes talent from within, the lessons she’s learned transitioning from recruiter to employer brand specialist, and the launch of their new employee advocacy program, designed to empower employees to share their stor...
2025-09-1131 min
VMJPod50 [EB Series] Weaving the Red Thread of EVP | Danielle Brodie from CanvaIn the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies brings its employee value proposition (EVP) to life.Danielle shares how Canva’s EVP was co-created with cross-functional teams, why the company is embedding it across every employee touchpoint, and how employer branding at Canva is evolving into ambassador initiatives and global hiring markets.Whether you’re a team of one or leading a global function, this episo...
2025-09-0247 min
VMJPod49 [Impact Series] Driving Operational Change at Scale | Karyn McShane from Australia PostIn this episode of Impact at Work, David Macciocca and Jo Vohland sit down with Karyn McShane, Talent Attraction & Mobility Manager at Australia Post.Karyn shares how she leads one of Australia’s largest seasonal hiring programs, scaling to more than 3,700 hires during the Christmas peak, while continuously improving processes, relationships and outcomes. From redesigning internal systems to building trust with hiring leaders, Karyn reflects on how real operational impact often begins from within.She also unpacks how Australia Post is evolving its early careers and internal mobility strategy to better engage future talent. If yo...
2025-08-1425 min
VMJPod48 Impact Series] Redefining Leadership in Times of Transformation | Amy Schultz from Korn FerryIn this episode of Impact at Work, David Macciocca and Jo Vohland speak with Amy Schultz, VP of Market Development & Operations – RPO, ANZ at Korn Ferry.Amy draws on more than 25 years of experience across agency, in-house, tech and now RPO to explore what meaningful leadership looks like in a time of rapid transformation. From the evolution of AI to shifting expectations on talent teams, she shares how today’s leaders can create impact by leading with curiosity, clarity and care.This conversation is full of timely insights for anyone navigating change, building culture or evol...
2025-08-0538 min
VMJPod47 [Impact Series] Scaling AI in Talent Sourcing | Marrin-Boyd Andrews from ProPromptIn this episode of Impact at Work, David Macciocca and Jo Vohland chat with Marrin-Boyd Andrews, Founder and Director of ProPrompt.From building global sourcing strategies to launching his own AI-powered productivity tool, Marrin shares what it takes to create practical impact inside complex businesses. He unpacks the journey of building ProPrompt, a generative AI prompt library designed to help teams across functions engage with AI more effectively, and without the learning curve.This episode explores the intersection of innovation and recruiting, and why sourcing leaders are perfectly placed to drive smarter, tech-enabled change.
2025-07-2938 min
VMJPod46 [Impact Series] Reclaiming Your Influence in Talent | Athanasia Corso from Insurance HouseIn this episode of Impact at Work, David Macciocca and Jo Vohland speak with Athanasia Corso, Head of Talent at Insurance House.Athanasia brings a refreshingly grounded perspective to what it means to create impact in a constantly changing talent landscape. She shares how to stay anchored in your value, why TA leaders need to reconnect with their commercial mindset, and how to lead when your seat at the table isn’t guaranteed.From navigating change to protecting your energy, this conversation is full of practical advice for any recruiter, TA leader or HR professional fe...
2025-07-2227 min
VMJPod45 [Impact Series] Making AI Practical for Talent Leaders | Alastair Schirmer from RandstadIn this episode of Impact at Work, David Macciocca and Jo Vohland speak with Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, about how AI is reshaping the talent landscape and what leaders need to do now to keep up.Alastair explains that AI is not just about new tools. It is about readiness. He shares how global organisations are adapting to change, where adoption is stalling, and what it takes to prepare teams for success. From ethical frameworks to operational workflows, this episode offers practical insights on how to turn AI curiosity into meaningful...
2025-07-151h 03
VMJPod44 [Impact Series] The Power of Strengths-Based Leadership | Eva BrookesIn the premiere episode of Impact at Work, David Macciocca and Jo Vohland sit down with Eva Brookes - Strengths Practitioner, to explore what real impact in the workplace looks like.Eva brings a unique perspective from her experience as a senior global talent leader and a certified strengths practitioner. She explains that impact is not just about output or scale. It's about alignment. When people understand their strengths, they perform better, feel more fulfilled, and stay energised in their roles.This episode explores how strengths-based leadership can transform teams, support inclusion, and prevent burnout...
2025-07-0839 min
VMJPod43 [Grad Series] Why Grad Leaders Need a Seat at the Table | Natalie Gibbons from WestpacIn this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield sit down with Natalie Gibbons, Graduate Programs Manager at Westpac.Natalie shares how she’s built influence and earned trust within one of Australia’s biggest banks, ultimately securing a seat at the table where real change happens. From transforming graduate experiences to shaping strategic workforce decisions, she walks us through what it takes to go beyond “just running the grad program.”Whether you’re new to early careers or stepping into leadership, this episode is packed with insights on career growth, ad...
2025-06-2641 min
VMJPod42 [Grad Series] How to Build Grad Hiring Momentum That Lasts | Kelly Pfeffer from SuncorpIn this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield speak with Kelly Pfeffer, Graduate Talent Lead at Suncorp.Kelly shares what it really takes to build long-term momentum in graduate hiring — from managing 10,000+ applications to supporting hiring leaders and earning trust with candidates. She explains why grad recruitment can’t be rushed, how to help leaders hire for potential (not just experience), and where technology and automation can free up time for the moments that matter.If you’re playing the long game in early careers, this episode is full of sma...
2025-06-2047 min
VMJPod40 [Grad Series] Scaling Grad Programs from the Ground Up | Stuart Clark from AustralianSuperIn this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield speak with Stuart Clark, Early & Diverse Careers Manager at AustralianSuper. From building a graduate program from scratch to expanding internationally, Stuart shares his journey, lessons learned, and the innovative strategies that are shaping the fund's early careers success. Whether you're just starting a graduate program or looking to refine an existing one, this episode is full of actionable insights.Key Topics Include:00:20 – Meet Stuart Clark from AustralianSuper01:10 – Stuart’s early careers journey and role overview03:12 – Starting the graduate program f...
2025-06-1040 min
VMJPod39 [Grad Series] The Future of Graduate Recruitment | Heather Hunt from DeloitteIn this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield sit down with Heather Hunt, Graduate Talent Acquisition Lead at Deloitte. Heather shares what it takes to stand out in a competitive market, how Deloitte is connecting with future talent earlier and why internal mobility is key to long-term retention.From shifting university engagement strategies to strengthening partnerships with professional bodies like CAANZ, Heather offers practical insights into what’s changing—and what’s working—across the graduate landscape.Key Topics Covered:00:14 – Heather’s background and early talent journey02:10 – Challenges in...
2025-06-0544 min
VMJPod38 [Grad Series] Designing a Meaningful Graduate Experience | James Schlunke from CapgeminiIn this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield chat with James Schlunke, Graduate Program Senior Manager at Capgemini. James shares how Capgemini has scaled their graduate program, embedded a values-first hiring mindset, and created a strong sense of belonging for early talent across Australia and beyond.Whether you're refining your approach or building from scratch, James offers practical takeaways on personalising the graduate journey, gaining stakeholder buy-in, and measuring what really matters.Key Topics:01:14 – Meet James Schlunke and Capgemini's graduate program03:38 – From operations to attraction: James' jour...
2025-05-2839 min
VMJPod36 [Grad Series] Reimagining Graduate Attraction Through Authentic Video | Steven Nield from GHDHow can you make your employer brand resonate with graduates? David Macciocca chats with Steven Nield from GHD about the power of authentic employee storytelling in graduate attraction. Hear how the VMJ Activator Program (a fast-paced video content initiative designed to boost engagement with prospective candidates) helped GHD drive engagement and redefine the way they connect with future talent. Key Takeaways:Launching the Activator Program at GHDTargeted comms that boost graduate participationCoaching and structuring authentic contentRewarding internal champions of the initiativeSocial media reach and visibilityWhy authenticity drives stronger candidate fitIf you want t...
2025-05-2018 min
VMJPod35 [Grad Series] Rethinking Retention & Growth in Graduate Hiring | Greg Thom from AirwallexWhat does it take to retain top graduate talent in hyper-growth environments? In this episode, David Macciocca and Steven Nield sit down with Greg Thom from Airwallex to discuss building scalable, values-aligned graduate programs that go beyond the basics. Greg shares practical strategies from one of Australia’s most innovative fintechs.Highlights Include:Apprenticeships as a path into early careersScaling graduate and intern programsHiring manager enablement and accountabilityTransparency as a recruitment advantageWhy interns should work on real business problemsCulture, energy, and graduate impact at scaleIf you want to learn more about activating yo...
2025-05-1343 min
VMJPod34 [Grad Series] Embracing a Degree Agnostic Approach to Hiring | Kristy Abbott from ANZIn the kickoff episode of the VMJPod Graduate Series, David Macciocca (VMJ) and Steve Nield (GHD) speak with Kristy Abbott, Product Owner for Career Programs at ANZ, about how the bank is reshaping its graduate recruitment strategy by removing degree and resume requirements. Discover how ANZ's inclusive, skill-focused hiring model is setting new standards in early talent acquisition.Key Topics Covered:ANZ’s bold shift to degree-agnostic hiringScaling applications from 5,000 to 11,000Eliminating CVs to reduce bias and improve diversityStructured assessments with gamification and videoFirst Nations recruitment and inclusion strategiesGraduate development pathways and career mobilityRetention in...
2025-05-0630 min
VMJPod28 [Expert] The Role of Employee Story Video Tech for Talent Attraction | Hung Lee & David MaccioccaIn this Podcast episode published on the VMJPod, Hung Lee (Editor and Community builder at Recruiting Brainfood), and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention, and why VideoMyJob is the optimal platform for large-scale, high-volume Talent Attraction.Key topics covered include consumer shifts towards video, challenges companies face with video, best practices on video strategy, and a demo of VideoMyJob's product.Key Discussion Points:(00:00 - 00:02) - Shifts in media consumption habits towards online video (00:02 - 00:05) - Challenges employers face with using recruitment video
2024-09-091h 00
Rubberband - Talent Acquisition 🇦🇺David Macciocca - VideoMyJob - DemoGUEST: David MaccioccaPOSITION: Founder and CEOCOMPANY: VideoMyJobTOPIC: DemoFORMAT: LinkedIn Live, Youtube, Vodcast and PodcastSPECIAL GUEST: Gavin LambSupport the showJoin RUBBERBAND today!
2024-08-3146 min
TaPod - We Talk Talent Acquisition.Episode 368 - VideoMyJob Story Feeds... 'It's pretty cool...'Today on a very special episode of Tapod we sit down with David Macciocca Founder & CEO at VideoMyJob and Poncho Rivera-Pavon Senior Consultant (Employer Branding) at Deloitte to discuss VMJ’s story feed solution and how that has supported Deloitte’s Graduate Recruitment Employer Brand.How do you communicate culture? It’s hard right? The answer just might be video. Take a listen as Deloitte achieved 102 branded videos in 4 days using story feed – in Poncho’s own words… ‘It’s pretty cool’.
2024-08-2919 min
Talent BlazersTalent Blazers S03 E13: Brittany Anderson on amplifying your EVP through employee advocacy"I started thinking about employee advocacy because I did know that content shared by employees receives eights times more engagement thank content shared by brand channels.And, eight-six of employees say being a part of a formal advocacy program say it had a positive affect on their careers."Brittany Anderson is a communications professional who has entered into the employee branding space as both the employer brand and community lead for VideoMyJob.She is approaching four years with the organisation after serving major communications roles at the the Royal...
2022-10-1319 min
Talent BlazersTalent Blazers S03 E12: Alana Bennett on leading organisations to connect EVP with the human experience“The reality is, when you get to workshops and focus groups, you want to be unearthing new insights.What you don’t want to do is rehash something that the organisation already knows because of data they’ve collected.”Alana Bennett is the founder of her consultancy, Connected Experience, and a self described human experience fanatic. Her experience is extensive with a solid background in human relations and one of the first movers in the emergence of employer branding.
2022-10-0518 min
Talent BlazersTalent Blazers S03 E11: Tim Mundy on a uniting approach to helping organizations in amplifying their EVP“We spend quite a long time working at the business case stage of things because by the time comms or TA comes to us, they’re really knowledgable about of what EVPs are all about.The things is, there’s a need to get the business to come on the journey and be educated on this early on.”Tim Mundy is the founder of Digital Affair where he and his team help shape the employer brands of some of the worlds biggest organizations. In addition to his extensive work consulting, Tim is also...
2022-09-2223 min
Talent BlazersTalent Blazers S03 E10: Steve Usher on interweaving human centered design into your EVP"The candidate experience is actually the generated outcome of other relationships and other peoples input into the journey for the hiring process.So when we think about that, who are the other humans who have touched that journey?"Steve Usher is the co-founder of 5ive Studio, where he and his team specialise in helping organizations elevate their candidate and employer experience with a design forward approach. Listen to the full episode now.
2022-09-1312 min
Talent BlazersTalent Blazers S03 E09: Simon Druery on creating belonging within every Employer Value Proposition"I think the pandemic has taught us that you don't need high quality production all the time. It's actually about the story.And as long as the story is good and engaging, people will interact with it." Simon Druery has long been an advocate for the power of story telling and its place as the hero of any meaningful EVP. Whether it's a simple testimonial or a full window view into the organization, people's stories are what makes not just an EVP but your employer brand as a whole. Listen to the full ep...
2022-09-0817 min
Talent BlazersTalent Blazers S03 E08: Jason Burns on the importance of a clear and comprehensive EVP discovery process“Your employer brand should be three things; It should be authentic, authentic and it should be authentic.If it’s one of those, you’re on to a winner.”Jason Burns is one of Australia's expert Employer Value Proposition consultants with a real emphasis in the need for authenticity when taking on any EVP project. Whether it's starting one for the first time, to evolving yours to match the scale and state of your organization. Listen to the full episode now.
2022-09-0522 min
Talent BlazersTalent Blazers S03 E07: Brie Mason on encountering and overcoming challenges in developing an organizational EVP“ROI is so critical I mentioned. I think teams are finally getting the support and funding, or 'the airtime' for EVP as a topic. Often for the first time.So it’s really important to make for damn sure that you’re tracking everything to prove the effectiveness of the EVP. It’s business at the end of the day."Hear from Brie Mason, one of Australia's veteran trail blazers in the realm of employer value proposition creation, on the importance on 'all hands in' EVP development and amplification.
2022-09-0325 min
Talent BlazersTalent Blazers S03 E06: Mark Puncher on Extracting your EVP from the experiences held by employees“You know the biggest question that not enough agencies ask, right at the beginning, is ‘what are the problems that you’re trying to solve?’So we look to the workforce data.”Mark Puncher talks about the value already inside every organization in the form of employee experiences and the lessons he's learned from internal interviews to develop you employee value proposition.
2022-09-0129 min
Talent BlazersTalent Blazers S03 E05: Rudy Jeer's Five Pillar Model to Creating an EVP and The State of Talent Attraction Today"Culture is becoming a huge factor for talent at the moment. Talent want to know 'what's it like?' How are your current employees experience that culture? What are they getting out of it? How do you actually demonstrate a good cultural place to work?A lot of this is now not just saying, it's actually showing. So again, a lot of talent want to see. And that where you messaging, your content, your story tellings comes in."Ruby Jeer discusses the need for foundation pillars in structuring an EVP and where the balance is...
2022-08-3125 min
Talent BlazersTalent Blazers S03 E04: Bryan Adams on Unpacking the Research Phase of Your EVP Development"We always recommend to launch a new EVP internally first. And I think that's important from an authenticity perspective. There's an opportunity to lift morale, remind people why they're there, and galvanize an internal audience.You know, that can have an immediate impact on productivity; and just getting feedback and authentic content."The journey of creating an EVP spans across areas such as research, strategy, expectation setting, and amplification. So it's no wonder many organizations look for expertise in the likes of Bryan Adams to help get their EVP not only established but built with...
2022-08-2915 min
Talent BlazersTalent Blazers S03 E03: Agata Furman on Foundational Research in the EVP Development Process"If you're interviewing a person and you start using words like, employer value proposition, EVP, pillars, insights, they might not necessarily understand what you're trying to achieve. And it's not resonating with them.But, once you go with the language of, what makes you come here? What attracted you to be here? What surprised you?.. you start to get real insights."A considered approach to the research phase of your EVP is crucial to discovering the truth behind what IS your employer brand. Because after all, every organization already has an employer brand. Some are ju...
2022-08-2723 min
Talent BlazersTalent Blazers S03 E02: Margie Kwan on the Five Step Approach to Creating a Meaningful EVP"It's not unusual to have to have the conversation with clients about not biting off more than you can chew in your first EVP Project. Particularly for multi-national organisations where they are quite complex...... we need to really look at what is critical to the business, in terms of future growth plans or talent segments that are challenging to hire and retain. As well as their priorities to start with."Establishing the approach to developing an employer value proposition is one of the first things anyone needs to account for in the EVP journey. A s...
2022-08-2529 min
Talent BlazersTalent Blazers S03 E01: Barbara Zych on the research-lead approach to developing employer value propositions."As researchers and data players, what we do is try not to think about the solution before we get all the data; not to bias the process.So you're not setting any hypothesis before we finish the data collection. THEN we start the incubation process..."Research is an intrinsic stage in developing an employer value proposition and one of the first. Se getting it right is the difference between creating something genuine and valuable against missing the mark and releasing a sub optimal.Find out about how to research properly from the insights...
2022-08-2231 min
Talent BlazersTalent Blazers S02 E08: Rob Kelly on job ad bias and the importance of authentic career sites."It's amazing how many employers, I would say, get caught thumb sucking; as Warren Buffet would say. Their just kind of sitting around, not nailing it. And you're in trouble if that's you." - Rob KellyWhy is it important to make sure you job ads and career sites are authentic? What are the big three most dos? Who are the people that influence Rob Kelly in his approach? These questions and so much more are discussed with VideoMyJob founder David Macciocca on the final episode of Talent Blazers season two.
2022-01-2720 min
Talent BlazersS02 E07: Bryan Chaney on how to build a global employer brand team and when to introduce video''Once you find the people who are interested in telling stories, it gets easier and easier, and before you know it, it [your employer brand program] has its own momentum''—Bryan Chaney, Co-Founder at Talent Brand Alliance.How do you build a 15+ employer brand team from the ground up? What are the critical skills needed? Where should EB report to? When should you introduce video in your employer branding workflow? Big juicy questions answered by one of the most respected talent brand leaders in the field.
2022-01-1418 min
Talent BlazersS02 E06: Jo Vohland on the perfect talent storm and the role video has to play''People are really trying to Marie Kondo their recruitment process. If it doesn't spark joy, don't keep it, because as quick as a candidate becomes available and shows interest, they're gone again''—Jo Vohland, General Manager at ATC Events and Media. The perfect talent storm has been brewing for some time and Jo helps break down the multitude of challenges talent teams are experiencing right now, fresh off the back of ATC's State of Talent Acquisition research report. How to navigate candidate mistrust, introduce employee referrals and create video specifically for career sites and plenty more...
2021-12-2123 min
Talent BlazersS02: E05: Craig Fisher on scaling employee video content to show up in the candidate’s peripheral vision''Using video to show up in the peripheral vision of your target audience multiple times before they're even asked to directly click on a link and apply for a job. That stuff works'' - Craig Fisher, Founder of TalentNet Media. Learn why timing is everything for candidate engagement, the importance of giving your people permission to tell their story and ways to incentivize teams to share branded content online. Craig shares plenty of real-world examples to inspire your own use of video to attract candidates through employee advocacy.
2021-12-1616 min
Talent BlazersS02 E04: Jeff Weidner on the strategic distribution of branded video to enhance the candidate experience''If you were to look at a long-term strategy to best engage or increase your candidate experience, video should absolutely be a part of that. Now, where and how you use it can vary very greatly.'' - Jeff Weidner, CEO at Popmix Media. From tailored messages and optimal video length to effective distribution and measuring ROI, this episode is full of actionable strategies to enhance your candidate experience. Jeff's 20 years in recruitment and extensive video experience is a unique match that can help talent teams cut through in 2022.
2021-12-1020 min
Talent BlazersS02 E03: Hung Lee on how to differentiate remote roles and mitigate candidate distrust with employee video''At the end of the day, all brands are organizations of human beings. People just want to see people at work and that in itself is a great way to be inclusive.''Hung Lee, the editor of leading industry newsletter Recruiting Brainfood, gets us up to speed on the UK employment market.Why the shift to remote work has damaged companies' ability to differentiate, how employee-generated video can drive inclusion and ways to leverage the porous barrier between our professional and personal profiles.
2021-12-0219 min
Rec Tech: the Recruiting Technology PodcastWorkday, VideoMyJob and RNLVideoMyJob CEO David Macciocca said on Linkedin this week that the Australian based video startup has raised $2 million in new funding. “With the new round of funding, we’ll accelerate our innovations that continue to make VideoMyJob the best video solution for Talent Acquisition, Employer Brand and Recruitment Marketing teams worldwide.” https://hrtechfeed.com/videomyjob-raises-2-million/ Workday, Inc. a leader in enterprise cloud applications for finance and human resources, has entered into a definitive agreement to acquire VNDLY, an industry leader in cloud-based external workforce and vendor management technology. With VNDLY, Workday...
2021-11-2303 min
Talent BlazersS02 E02: James Ellis on why honesty and imperfect video content is an employer branding game changer''We can't all be the best place to work, but be the best place for whom and in what way? The future is completing that sentence. When you're honest, candidates are forced to be honest too.''James Ellis, the Employer Branding Nerd, shares how to look beyond demographic segmentation to create desire among the right people, a refreshing perfective on the future of employer brand and communicating subjective value over objective value.Ellis also offers insight on how imperfect, rough and ready, video content can enhance your employer branding strategy.
2021-11-2234 min
Talent BlazersS02 E01: Aaron McEwan on the rise of HR is PR and employee video in The Great Resignation''You can attract both employees and customers by talking about how progressive your approach to talent is.'' This is just one of the many suggestions from Aaron McEwan, VP of Research and Advisory at Gartner, to help talent professionals navigate The Great Resignation phenomenon. Discover the needs of candidates in this new market, why transparent employee video has never been more important and how employer branding is now sexier than data science.
2021-11-1816 min
Talent BlazersS01 E21: Building a powerful personal brand with imperfect video W/ Pete Watson from Mint RecruitmentDo you want to start sharing your personal brand online but feel paralyzed by perfection?Pete Watson, Owner of Mint Recruitment, has some great advice to help you get over the cringe and embrace consistency. He also credits the many videos he filmed from the inside of his car to building industry familiarity and cut-through. #TalentBlazers #VideoTips #Recruitment #R2R #RecToRecFind out more: https://bit.ly/3s0j4zV
2021-10-2808 min
Talent BlazersS01 E22: Using video to build a psychological contract with candidates W/ Janine Garn from LeytonIs your recruitment process automated but lacking a human touch? The talent team at Leyton recognize the importance of developing a psychological contract with candidates early on in the journey and is using video to stay front of mind. They've also championed department-specific adoption strategies and developed a camera-loving culture amongst leaders. #TalentBlazers #VideoAdoption #VideoTips #TalentAcquisitionFind out more: https://bit.ly/3s0j4zV
2021-10-2810 min
Talent BlazersS01 E20: High-performing career sites and personalized video responses W/ Michael Wright from GroupMWhat's your prediction for high-performing career sites of the future?With lightweight personalization and thoughtful presentation of content now a candidate expectation, some of the biggest brands are exploring what's next. GroupM is using interactive multimedia to increase engagement now and preparing for a future of searchable video responses—from real humans.#CareersSite #CareersPage #TalentAttraction #CandidateEngagementFind out more: https://bit.ly/3s0j4zV
2021-10-0111 min
Video For AllWhat To Expect If Implementing Video Across Your Organisation - with David Macciocca and Julian MatherDavid Macciocca is the founder and CEO of the world's fastest-growing employer branding tech startup, VideoMyJob. His app gives talent acquisition, staffing recruiters and hiring managers the tools to beautifully and quickly create, edit, share and track branded video content, all from your smartphone. We are inspiring people to connect.
We discuss...
What have you learned about people through your software? How have you evolved it to accommodate people’s behaviour?
Are professionals at a disadvantage if they don’t learn basic video skills?
Brand Compliance Can Be a Barrier To User...
2021-08-0826 min
Talent BlazersS01 E19: Measuring the success of a video-led onboarding strategy W/ Dana Goodson from CeteraHave you incorporated (or considering) video in the employee onboarding journey?The content and key messages you deliver to new hires can set the tone for their employment. Stay authentic and measure the impact of your early communications with help from the Talent Acquisition team at Cetera. #TalentBlazers #EmployeeOnboarding #EmployeeEngagement #OnboardingFind out more: https://bit.ly/3s0j4zV
2021-08-0306 min
Talent BlazersS01 E18: Humanizing a brand with video creativity and personality W/ Kara McLeod from AllianzWe all know that candidates on the hunt want to know less about your product and more about your people. Kara McLeod is showcasing the colorful personalities behind the Allianz brand with creative video ideas and employee empowerment. Find out about her latest video series and why she thinks that video should be the holy grail of recruiting in this episode of #TalentBlazers. #EmployeeStories #EmployerBrand #EmployeeEngagement #EmployeeVideoFind out more: https://bit.ly/3s0j4zV
2021-07-2906 min
Talent BlazersS01 E17: Navigating video resistance in a conservative organization W/ Emily Haire from LeidosWhen you're dealing with confidential information and nervous employees, implementing video inside a conservative organization does come with its challenges.Luckily there are innovative talent teams like the one at #Leidos, who embrace the pushback and let the results do the talking. Get inspired with ways to humanize the candidate experience and influence hesitant hiring managers in this episode of #TalentBlazers.#CandidateExperience #EmployeeOnboarding #EmployeeExperienceFind out more: https://bit.ly/3s0j4zV
2021-06-1508 min
Talent BlazersS01 E16: Curating signature moments for top talent on video W/ Melissa Zwang from HologicAre you providing a memorable experience for your candidates early on in their journey?The team at Hologic has implemented video to create a stronger connection between existing employees and top talent.Here's why they believe that a one on one approach has been crucial to their successful video adoption.#CandidateAttraction #TopTalent #TalentAcquisition #EmployeeVideoFind out more: https://bit.ly/3s0j4zV
2021-05-2805 min
Talent BlazersS01 E15: Using personalized video to attract passive candidates W/ Doug Kelsall from ExperianHave you considered video personalization in your passive candidate attraction strategy?Experian have been integrating video into the recruitment lifecycle for two years and are seeing some big wins in the quality of applicants.Learn how they're using video in their outreach comms to cut through and fill their talent pipeline. #PassiveCandidates #CandidateAttraction #TalentAcquisitionFind out more: https://bit.ly/3s0j4zV
2021-05-1707 min
Talent BlazersS01 E14: Showcasing employee diversity and individualism with video W/ Elizabeth Portmess from PBSAre you encouraging your employees to express their individuality at work? Elizabeth Portmess, Marketing Specialist at PBS, infuses fun into the video adoption process to help her team feel more comfortable on camera. In this #TalentBlazers episode, you'll also learn how Elizabeth is using video to connect her team of 3000 with 5000 families in need. #TalentBlazers #EmployeeStories #EmployeeEngagementFind out more: https://bit.ly/3s0j4zV
2021-04-2308 min
Talent BlazersS01 E13: Scaling video with centralized team resources W/ Petra Steinberger from SiemensIs your video adoption strategy underpinned by robust resources?Petra Steinberger, Talent Relationship Marketer at Siemens, credits her record-breaking video creation months to a centralized team Wiki page.From technical training and content examples to camera confidence and customizable scripts, this #TalentBlazers episode is full of tips to help you scale employee-generated video.#VideoAdoption #EmployeeEngagement #RecruitmentMarketing #HRTechFind out more: https://bit.ly/3s0j4zV
2021-04-2205 min
Talent BlazersS01 E12: Beating early video barriers with consistency W/ Andrew Sullivan from SULLIVAN ConsultingHow do you take first-time video creators from nervous and slow, to confident and consistent? With practice!When someone with 2.2 million YouTube views - like Andrew Sullivan from SULLIVAN Consulting - tells you it gets easier with rhythm, you take note!If you or your team are feeling overwhelmed by video, watch this episode for adoption tips as well as use cases and metrics that matter. #VideoAdoption #VideoConfidence #RecruitmentMarketing #TalentAttractionFind out more: https://bit.ly/3s0j4zV
2021-03-1904 min
Talent BlazersS01 E11: Creating a single source of truth to drive video adoption W/ Rachel Nevers from LinkedInIt's now more important than ever to tell human stories. This was the driver behind LinkedIn giving their employees a video creation tool and finding accessible ways to drive adoption remotely. Here's what they included inside their single source of truth and the biggest challenge they've faced along the way. #EmployeeStories #EmployeeGenerated #EmployeeContent #EmployerBrand #EmployeeEngagementFind out more: https://bit.ly/2HTwTOY
2021-02-1504 min
Talent BlazersS01 E10: Building Video Capability In Recruitment Teams W/ David Engelen From House Of HRWith 61 workshops completed and 1200 staff trained - the House of HR are blazing ahead with video adoption.Learning and Development Manager, David Engelen, has first-hand advice to share on launch strategies, video education, and keeping the enthusiasm alive. Watch this episode of #TalentBlazers to find out the dos and don'ts of video adoption.#VideoAdoption #EmployeeEngagement #RecruitmentMarketingFind out more: https://bit.ly/2HTwTOY
2021-01-2010 min
Talent BlazersS01 E09: Managing candidate expectations with video W/ Melissa Carrington from Anglo AmericanAre expectations causing friction in your hiring process?Melissa Carrington from Anglo American is using video to keep communication clear, frequent and human with her candidates. Take the learnings from this #TalentBlazers episode and apply them to your 2021 strategy. #Recruitment #TalentAcquisition #CandidateExperience #CandidateEngagementFind out more: https://bit.ly/2HTwTOY
2020-12-2106 min
Talent BlazersS01 E08: From small pilot to global video adoption W/ Samantha Chong from GSKGetting your global organization to adopt a video solution may feel like an impossible feat. Thankfully there are #TalentBlazers like Samantha Chong from GSK that are sharing insider knowledge on how to make video stick in a big way. Hear how a small pilot in APAC caught attention internationally, why video challenges work for employees and the resources you need to support your team. #VideoAdoption #RecruitmentMarketing #TalentAcquisition #EmployeeEngagementFind out more: https://bit.ly/2HTwTOY
2020-12-1906 min
Talent BlazersS01 E07: Making the candidate experience more human W/ Karly George from BHPAre your candidate comms coming from the company as a whole or an individual person?Karly George from BHP is on a mission to make their CX more human by embedding video from real employees in their process emails. Hear how BHP are going about implementation and what they're tracking to measure ROI.#TalentBlazers #CandidateEngagement #CandidateExperience #Recruitment #HiringProcessFind out more: https://bit.ly/2HTwTOY
2020-12-1809 min
Talent BlazersS01 E06: Helping your employees feel empowered on camera W/ Danielle Brodie from Australia PostHow do you get one of Australia's largest employers to adopt video? Empower their employees to share their authentic stories. Danielle Brodie from Australia Post boils her video success down to building relationships, remaining curious and having lots of conversations. Tune into this episode of #TalentBlazers to learn how to put your people at ease and help them realise they have a story worth sharing on camera. #EmployerBranding #Diversity #EB #EmployeeStoriesFind out more: https://bit.ly/2HTwTOY
2020-12-1606 min
Talent BlazersS01 E05: Getting real with employee-generated video W/ Viktoria Weishaupt from SiemensAre you part of a global recruitment team? Driving technology adoption at a distance can be tricky. Thankfully the talent team at Siemens has some excellent tips to help you navigate the varying needs of different countries and cultures. Another episode of #TalentBlazers worth taking notes from.#VideoAdoption #TalentAcquisition #CandidateAttraction #RecruitmentMarketingFind out more: https://bit.ly/2HTwTOY
2020-11-3008 min
Talent BlazersS01: E04: Why getting buy-in is critical for video adoption success W/ Joel Broughton from BlueCrossRemember that getting buy-in from relevant stakeholders always comes before you put pen to paper. BlueCross Aged Care is a stellar example of an organization with a well-executed video adoption strategy.Here's how to go about identifying a number of use cases in advance of a business plan. #TalentBlazers #VideoAdoption #BusinessPlan #TalentAttractionFind out more: https://bit.ly/2HTwTOY
2020-11-2907 min
Talent BlazersS01: E03: Embedding video in the hiring manager experience W/ Quila Cervelli from RMIT UniversityAre you measuring the impact of your recruitment marketing tactics?RMIT University has successfully embedded video into the Hiring Manager experience by providing a detailed brief, concierge production service and closing the loop with reporting.Learn how they're also using video to meet their diversity and inclusion goals in this episode of #TalentBlazers.#HiringManager #RecruitmentMarketing #DiversityAndInclusion #VideoCaseStudyFind out more: https://bit.ly/2HTwTOY
2020-11-1508 min
Talent BlazersS01 E02: Attracting diverse talent in a competitive market W/ Katie Le Page from Incitec PivotHow do you attract diverse talent in a competitive market? With authentic, employee-generated video. 🎬The team at Incitec Pivot Limited has used video to double their graduate applicants, diversify their candidate pool and give an accurate glimpse into life on site.Another episode of #TalentBlazers full of first-hand experience and practical tips to takeaway.#TalentAttraction #CandidateEngagement #GraduateAttraction #DiversityFind out more: https://bit.ly/3dNHfeF
2020-10-2210 min
2020-10-1204 min
Humans of HRFounder & CEO of startup VideoMyJob (at HR Tech Fest)Recorded live at HR Tech Fest 2016 in Melbourne, we are joined by David Macciocca, CEO and Founder of startup Video My Job who gave us a preview of this new tech startup which bring jobs to life by allowing recruiters to create, edit and share video job ads, customised to your brand.
2016-11-2709 min