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The NO BULL$H!# Marketing Podcast305: How Best Buy Avoided an Amazon OverhaulIn a way, the Best Buy and Amazon story is reminiscent of David and Goliath.Even though Best Buy hasn’t defeated the e-commerce giant, Amazon, just yet, they are holding their ground.How is Best Buy doing it?Dave explains in this episode of the No BS Marketing Show.2019-06-2504 minThe NO BULL$H!# Marketing Podcast207: David Molnar Part 2 In episode 207 of The No B******t Marketing Show, Dave interviews David Molnar, President of Commercial Banking at TriState Capital Bank the premier bank for Middle Market Companies and Commercial Real Estate entities throughout Pennsylvania, New Jersey, New York, and Ohio.David started his career working for Mellon Bank after graduating from Indiana University of Pennsylvania and continued to move into challenging positions of increased responsibility.Listen as he tells us how TriState Capital dares to be different and how their model keeps him excited and motivated. You'll gain insight into the beneficial tools he uses for business and the leaders...2017-11-3027 minThe NO BULL$H!# Marketing Podcast206: David MolnarDave’s Robert Graham shirt courtesy of Larrimor’sIn episode 206 of The No B******t Marketing Show, Dave interviews David Molnar, President of Commercial Banking at TriState Capital Bank the premier bank for Middle Market Companies and Commercial Real Estate entities throughout Pennsylvania, New Jersey, New York, and Ohio.Dave started his career working for Mellon Bank after graduating from Indiana University of Pennsylvania and continued to move into challenging positions of increased responsibility.Listen as David walks us through his journey in the banking and finance world, a time when he was a BSer, a few things he could have d...2017-11-2829 minThe NO BULL$H!# Marketing Podcast179: No BS Summer RantsListen to Episode 179 as we highlight a few timeless Rants from earlier shows!On the No B******t Marketing Show, our host Dave Mastovich generally begins the episode with a Rant in the studio centered around a particular topic.This compilation begins with "Flight Attendant Messaging" which was featured on Episode 20 with Lisa Allen. Next, Dave transitions into his "The Issue, not The Instance" Rant from Episode 44 with Kieran O'Dea. Lastly, we conclude the mashup of this episode with a festive, "Summer Mindset" Rant, which aired on Episode 85 with Ed Piskor.Listen to the featured shows here:20: Lisa Allen 44: Kieran O...2017-08-0908 minThe NO BULL$H!# Marketing Podcast172: Cut the BS!Listen as this episode features a compilation of original episodes from Dave interviewing his colleagues on the No B******t Marketing Show.Dave highlights his "Cut the BS" segment of the interviews in this episode, where different guests share examples of when they have experienced occurrences of BS in the workplace throughout their careers.Episode 172 features: Mark Marmo CEO, Deep Well Services Ed Wietholder President, Strength Fitness & Speed David Sweet President, MECCO Marking & Traceability Michael Gatti Director of Operations, MASSolutionsAre you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.c...2017-07-1308 min
No B*****t Marketing with Dave Mastovich165: VISTAGE Executive SummitThis episode features Dave interviewing his colleagues Live from the 2017 VISTAGE Executive Summit.VISTAGE started in 1957, and is the World's Largest CEO Membership Organization with over 20,000 CEO's across 16 countries today.The event was held at the Pittsburgh Marriott City Center, where over 200 business leaders across the region met to network with each other. During the conference, Dave had time to speak with five different professionals to join the No B******t Marketing Show.Episode 165 features: Charles Gounaris CEO, Charles Gounaris & Associates, LLC Dave Watson CEO, PHOENI...2017-06-0832 minThe NO BULL$H!# Marketing Podcast165: VISTAGE Executive SummitThis episode features Dave interviewing his colleagues Live from the 2017 VISTAGE Executive Summit.VISTAGE started in 1957 and is the World's Largest CEO Membership Organization with over 20,000 CEO's across 16 countries today.The event was held at the Pittsburgh Marriott City Center, where over 200 business leaders across the region met to network with each other. During the conference, Dave had time to speak with five different professionals to join the No B******t Marketing Show.Episode 165 features: Charles Gounaris CEO, Charles Gounaris & Associates, LLC Dave Watson CEO, PHOENIX Rehabilitation and Health Services Loriann Putzier President, IntegraCare Corporation Brian Baum Executive, The Baum Consul...2017-06-0832 minThe NO BULL$H!# Marketing Podcast147: Kenny Chen Part 2Key Account ReviewQuantitative customer surveys only uncover so much about the relationships between B2B companies and their customers. You can learn how customers really feel by having actual conversations with customers—by including qualitative research as a part of your marketing intel.A key account review consists of a series of interviews with stakeholders in the company's most important accounts. Ideally, an impartial and trusted third party conducts the interviews to ensure complete candor.Through a key account review, your company will learn how customers feel about you and your approach in ways that numbers alone can't express.Kenny Ch...2017-03-0247 minThe NO BULL$H!# Marketing Podcast145: David Alan Part 2Marketing Intel - Your Ticket to all of the AnswersWhat prompted Horovitz Rudoy and Roteman, Pittsburgh’s 12th-largest accounting firm, to change its name? Marketing Intel.The company decided to conduct Marketing Intel to learn what current clients, past clients, referral sources, employees and others thought about the company. The results were astonishing and lead the company to change its name to reflect the sentiment.David Alan part 2Dave and David connect in this episode over the leadership of powerful CEOs and how something as simple as flying coach can drive a team to work harder for their leaders.David re...2017-02-2334 minThe NO BULL$H!# Marketing Podcast144: David AlanCumulative AdvantageAs customers, we want our purchase decisions to be easy and we actually make most purchases automatically. We are creatures of habit. That’s why the subscription model has become so popular in so many industries. We don’t need to consciously decide about routine purchases.It’s all about gaining the Cumulative Advantage—once you gain a small advantage over the competition, it grows over time as purchasing your product or service becomes a habit to customers.Today’s Guest – David AlanA friend's sew-savvy mom and how-to Youtube videos helped born entrepreneur David Alan launch The Proper Knot. In two short...2017-02-2132 minThe NO BULL$H!# Marketing Podcast137: Bob Haddad Part 2Hit The Bullseye – NCAA Football Attendance Decline: The NCAA Football National Championship game was a classic as Clemson scored the game winning touchdown with one second remaining to beat top ranked defending champ Alabama. The playoff games were sellouts as are home games for the tradition rich powerhouse programs.But as a whole, attendance for college football games has dropped for seven straight seasons. Some major conference programs like Kansas of the Big 12 have seen their average crowds for home games drop by 50 percent over the past decade.This flies in the face of the perception that major college football is...2017-01-2627 minThe NO BULL$H!# Marketing Podcast107: Mike Duckworth Part 2Hit The BullseyeFight the Technology Paradoxes: Control/chaos: Technology can facilitate regulation or order and it can lead to upheaval or disorder. Freedom/enslavement: Technology can facilitate independence and it can lead to dependence or more restrictions. Competence/Incompetence: Technology can facilitate feelings of intelligence and it can lead to feelings of ignorance or ineptitude. Efficiency/Inefficiency: Technology can save time on certain activities and it can lead to more effort or time needed for certain activities. Engaging/Disengaging: Technology can facilitate involvement and connections and it can lead to disconnection or passivitySee technology as an opportunity for personal and profe...2016-10-0631 minThe NO BULL$H!# Marketing Podcast106: Mike DuckworthCut the BS Rant: Less control, more productivity. Think about it. Our desire for control, lack of self confidence and innate drive for self preservation combine to make us behave irrationally, lowering our productivity. Examples abound… You bring in an expert to help in an area where you know you’re not the expert…then your need for control and lack of confidence lead you to not do what they tell you to do. You hire a new employee and tell them you want them to “have at it.” You claim to turn them loose but you end up holding them back. Y...2016-10-0426 minThe NO BULL$H!# Marketing Podcast48: Greg JosephPittsburgh's own Greg Joseph from The Clarks steps up to the No BS mic for a great conversation about the business behind the music, how the band got started, their exciting appearance on The David Letterman Show, and the band's commitment to connecting with fans through music.Rant: Secret ShoppingWDAD Radio - IUP91.3 WYEP Board of Directors + Reimagination Media education programWDVE RadioPoint Park University - Sports, Arts and Entertainment Management DegreeBetter Off Without You - closing credits to the Anna Nicole Show2016-03-0140 minThe NO BULL$H!# Marketing Podcast39: David Sweet Part 2We jump into Part Two of our conversation with David Sweet, President of Mecco Marking & Traceability. The company celebrated it's 125th anniversary in 2015 and Dave remembers their past and celebrates their future. On this episode, we talk marketing tools and tips, Hit the Bullseye and dig into the Sights & Sounds of 2004.Biggest marketing success – how we turned Mecco aroundPittsburgh's a friendlier place than Boston.Innovative Survival - how Mecco survived flood and fireBe vulnerableBoston Red SoxThe ApprenticeJanet Jackson wardrobe malfunction – most rewound moment on TiVoContact Dave at dave.sweet@mecco.com 2016-01-2734 minThe NO BULL$H!# Marketing Podcast38: David SweetToday's guest is David Sweet, President of Mecco Marking & Traceability. This mechanical engineer turned business leader came from Boston to make his home in Pittsburgh. He knew he was destined to do something great and lives this passion every day.Predictive Index - what energizes you?BS: "That's not the way we do things."Communication solves most problemsCommunication helped him gain the trust of his teamMecco hit its stride at the end of the recession - allowed them to concentrate on their coreChange is ok if it's managed changeGood Manager vs. Good LeaderContact Dave at dave.sweet@mecco.com 2016-01-2631 minThe NO BULL$H!# Marketing Podcast35: Special David Bowie Tribute EpisodeWe step aside from our standard format to celebrate a true music legend - the great David Bowie. Join us as we define Bowie by his many personas (a true marketing genius).WYEP David Bowie TributeWhich Bowie Are You?Ziggy StardustThe Thin White DukeCool Dance DudeChina GirlSuffragate CityJuice/Eric Text StringHeroesFameTeenage Juice Finds Bowie's SNL Appearance "Bizarre"Never Let Me Down Lyrics2016-01-1226 minThe NO BULL$H!# Marketing Podcast7: Tony Lombardi Part 2Listen to Dave and Tony talk about Tools and Tips, the Gala, HAND written thank you notes and much much more!! Our producer and marketing assistant thinks Tony sounds like a famous filmmaker.Tweet your guess to @MASSolutions and if you're right, we'll send you a free copy of Dave's Book, Get Where You Want to Go!Show NotesRantRelationships are Indispensable, not DisposableStuff Tony MentionsChicago's FlophousesState of Healthcare TodayMasters of Healthcare Administration from George Washington UniversityTony's Message to Employees mentioning Mon Vale Health PlexHit The Bull's EyeAflac DuckLay's Bet You Can't Eat Just OneTony SopranoHave It Your WayDon't Leave Home W...2015-09-1523 minThe NO BULL$H!# Marketing Podcast6: Tony LombardiToday's guest is Tony Lombardi. Tony is a true Healthcare Leader --- he had the remarkable ability to be years ahead of his time and to foresee how the marketplace was evolving before many of his peers. He understood the need for reduced duplication of services and consolidation of hospitals prior to the market. He led the consolidation of two hospitals in 1972. Yes, you read that correctly--1972.One of his successes was leading a Community Needs Assessment and Community Health organization called MATCH (Mon Vale Advances Total Community Health). Take a look at this article from 1997!Tony served on the bo...2015-09-1126 min