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David McBee

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Did I Ever Tell You About....?: Stories from 49 years of coachingDid I Ever Tell You About....?: Stories from 49 years of coachingGood Ole Boys and Keeping Score: Episode 16In South Carolina, knowing the right people politically can get things done when all seems hopeless. In this episode, we have two stories: one involving getting a football scoreboard from Minnesota to McBee SC in just a few days and the other involving getting the College Board to give an alternate testing date for a group of girls.FootballFootball Coachingsmall town politicsSouthern PoliticsSouth Carolina politicsStrom ThurmondDick RileyThe College BoardSAT2025-05-2110 minCafè JazzCafè JazzEl clàssic de la setmana: el contrabaixista Cecil McBeeMúsica que sona al programa: "A feeling" (de l'àlbum "Mutima", 1974) Cecil McBee, baix; Tex Allen, trompeta; Art Webb, flauta; Alien Braufman, George Adams, saxos; Onje Allen Gumbs, piano; Jimmy Hopps, bateria; Lawrence Kilian, percussió "Song of her" (de l'àlbum "Forest flower", 1967) Charles Lloyd, saxo tenor; Keith Jarrett, piano; Cecil McBee, contrabaix; Jack DeJohnette, bateria "Six miles next door"(de l'àlbum "The blue Yusef Lateef", 1968) Yusef Lateef, saxo tenor; Hugh Lawson, piano; Kenny Burrell, guitarra; Cecil McBee, contrabaix; Roy Brooks, bateria "Wonderin" (de l'àlbum "Vistalite", 1979) Roy Haynes, bateria; Cecil McBee, baix; George Cables, teclats; Marcus Fiorillo, guitar...2025-05-1829 minRadio LabyrinthRadio LabyrinthMasterpiece? or Just Messed Up?We’re back in the Labyrinth this week with a fresh batch of pop culture chaos and comedic commentary! 🧠 First up, we dive into Tom Segura’s Bad Thoughts—his new Netflix series that’s dark, twisted, and hilariously unhinged. 👶 Then we unpack the bizarre viral trend of "Baby A.I." videos sweeping the internet. Creepy? Cute? You decide. 📚 Friend of the show Shawn McBee stops by to talk about his brand-new comic book series WESTRON and upcoming Kickstarter campaign—don’t miss this one if you're into indie comics and cool creative projects. 📰 Plus: Didd...2025-05-1749 minDid I Ever Tell You About....?: Stories from 49 years of coachingDid I Ever Tell You About....?: Stories from 49 years of coachingBethune: Running Up the ScoreSmall town football rivalries can be quite tense and nearly everybody in both towns looks forward to the game. This episode involves the McBee-Bethune rivalry from the 1990s and includes some stories about the rivalry, including a dead cat, river crossings. running up the score, and a fake Sports Illustrated interview.footballfootball coachingfootball coachesrivalriespranks2025-05-1416 minSimpli.fi TVSimpli.fi TVMastering Programmatic Advertising | Matt BaileyContent Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on Simpli.fi TV to discuss programmatic advertising training, analytics, and industry misconceptions. He shares insights on how his LinkedIn course has helped both new and experienced media buyers better understand the complexities of programmatic advertising. Matt highlights the importance of hands-on optimization, fraud prevention, and leveraging analytics to drive better campaign performance. Packed with real-world success stories, this conversation is essential for agencies, brands, and media buyers looking to refine their programmatic advertising strategies.Meta Description:Discover expert in...2025-05-1315 minSimpli.fi TVSimpli.fi TVCracking the Code of Effective CTV Commercials | Hernan VazquezHernan Vazquez, CEO and founder of Scale Driven  Join Simpli.fi TV host David McBee as he sits down with Hernan Vazquez, CEO and founder of Scale Driven, to discuss the world of connected TV advertising. In this insightful interview, Hernan shares his expertise on leveraging connected TV to reach new audiences and drive business growth. From practical advice for brands new to TV advertising to strategies for effective CTV commercials, Hernan offers valuable insights that can transform your marketing approach. Discover how businesses of all sizes can harness the potential of connected TV advertising to enhance b...2025-05-0914 minSimpli.fi TVSimpli.fi TVSEO Mastery | Bear NewmanBear Newman, President and Co-founder of Bear Fox Marketing  In this episode of Simpli.fi TV, host David McBee interviews Bear Newman, an SEO expert, about strategies for achieving SEO success and staying ahead of the ever-changing digital landscape. Bear shares insights on the importance of asking "what if" in SEO, focusing on ROI, building trust with authoritative content, and adapting to AI-driven changes in search algorithms. Discover how Bear's unique perspective and practical advice can help SEO professionals excel in their field. 2025-05-0912 minSimpli.fi TVSimpli.fi TVNavigating Modern Brand Marketing Challenges and Strategies | Angela MarshAngela Marsh, Senior Growth Strategist at Venus et Fleur In this insightful conversation between David McBee and Angela Marsh, the challenges and strategies of modern brand marketing are explored in the context of the shifting digital landscape of 2023. Angela Marsh, an experienced marketer, delves into the evolving complexities of growth marketing, highlighting the need for brands to reevaluate their approach due to changing consumer behaviors and emerging technologies. The discussion emphasizes the significance of a diversified marketing strategy that combines storytelling through a full-funnel approach, leveraging platforms like CTV (Connected TV) for re-targeting, and incorporating attribution tools...2025-05-0910 minSimpli.fi TVSimpli.fi TVThe Power of Podcasting and Multi-Media Strategies | Barrett MatthewsBarrett Matthews, Founder of Media Boss Pro Join host David McBee as he interviews media expert Barrett Matthews, who highlights podcasting as a game-changer, allowing individuals to easily start their own shows and reach a wide audience. He emphasizes that businesses can benefit from corporate podcasts to educate and engage their target market, citing research showing podcast listeners' affinity for business-oriented content. Matthews also recommends other multi-media strategies, such as Roku television, YouTube, e-books, audiobooks, newsletters, print media, and corporate documentaries, to effectively reach different segments of the audience. 2025-05-0910 minSimpli.fi TVSimpli.fi TVHealthcare Privacy Laws in Digital Media | Kara RozekKara Rozek, VP of Media at SPM Marketing In this conversation, David McBee interviews Kara Rozek, a healthcare marketing specialist. They discuss the benefits of specializing in a single industry like healthcare, highlighting the ability to understand common challenges and provide tailored solutions. Kara mentions the importance of using digital tactics such as search, programmatic advertising, and Connected TV to reach healthcare audiences effectively. She also addresses privacy concerns, emphasizing the need to comply with regulations and protect consumer data. Kara concludes by advising marketers to stay informed and adapt to the ever-changing media and marketing landscape.2025-05-0908 minSimpli.fi TVSimpli.fi TVThe Value of User Generated Content (UGC) in Advertising | Augie JohnstonAugie Johnston, CEO of Vidchops In this conversation between David McBee and Augie Johnston, they discuss the importance of video advertising strategies in 2023. Augie emphasizes the ease and affordability of creating videos with today’s technology, making it a powerful tool for growing businesses. He advocates for online video advertising, including pre-roll videos and user-generated content (UGC), which he believes to be highly effective and cost-efficient. Augie mentions that UGC ads, created by customers using their smartphones, tend to have higher conversion rates. He also introduces Vidchops, a video editing service that helps businesses produce and edit pr...2025-05-0909 minSimpli.fi TVSimpli.fi TVWhat Happens to Direct Search When You Add Programmatic? | Adam MarkAdam Mark, Area Manager at 2060 Digital David McBee and Adam Mark speak on the topic of combining search engine marketing (SEM) and programmatic media in digital marketing. The conversation highlights the importance of map rankings for local and regional businesses and how SEM and programmatic media can be used together to improve a client’s campaign. Adam discusses how paid search is a valuable tactic but is not a strategy, and therefore programmatic is typically added to provide more visibility and reach for the client. They also discuss how programmatic and SEM have different roles to play in...2025-05-0908 minSimpli.fi TVSimpli.fi TVUnlocking Customer Insights with AI | Aman KhannaAman Khanna, Co-Founder of consumr.ai, joins David McBee on Simpli.fi TV to discuss how AI is revolutionizing customer insights and media transparency. With over 20 years of experience in MarTech and AdTech, Aman shares how brands can leverage AI-driven audience intelligence to uncover deeper consumer behaviors, optimize media buying, and enhance targeting strategies. He explains how AI twins can provide brands with a three-dimensional view of their customers, bridging the gap between social media engagement and programmatic advertising. This episode provides valuable insights for advertisers, brands, and agencies looking to improve data-driven decision-making in their media campaigns.2025-05-0913 mincremevletci1973cremevletci1973Dictionnaire Crypto-monnaie PdfFile name: Dictionnaire Crypto-monnaie Pdf Rating: 4.3 / 5 (3344 votes) Downloads: 11510 ======================== Link👉Dictionnaire Crypto-monnaie Pdf ======================== A d r e s s e: U n e a d r e s s e c o r r e s p o n d à u n e c l é p u b l i q u e q u i p e r m e t d e r e c e v o i r. Rig de Mi...2025-05-0200 minTraining That WorksTraining That WorksWhy Most Training Fails — and How Coaching Can Fix It with David McBeeMost corporate training fails—and it's not because people aren't smart. It's because we’re approaching it the wrong way. In this episode, David McBee shares why shifting from traditional training to real coaching makes all the difference—and how a terrifying Jeep trail panic attack reshaped his thinking on growth, fear, and learning. If you want to know what most companies miss—and how to fix it—you’ll want to hear this must-listen episode!📚 David McBee's Recommended Books:How to Win Friends and Influence People by Dale Carnegie➔ He said this book...2025-04-2220 minSimpli.fi TVSimpli.fi TVSocial Media as Connection, Not Consumption | Katie BrinkleyKatie Brinkley, Founder Next Step Social Communications David McBee interviews Katie Brinkley, a social media expert, who expresses her strong belief in organic social media, emphasizing the importance of pushing out content in the right way to reach the right audience and build awareness. She acknowledges that paid social can be effective for clients who are less engaged or reluctant to appear on camera. She suggests using paid social to create awareness by showcasing what makes the business unique and leading potential customers through a customer journey. Katie emphasizes the need to be social on social media...2025-04-1710 minSimpli.fi TVSimpli.fi TVThe Remarkability Formula | Rich BrooksRich Brooks, Founder and President of Flyte New Media In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can identify unique qualities that set them apart from the competition and build strong barriers to entry. Rich provides examples, such as a painting company that completed a job in record time with a large team, and Red Bull’s successful repositioning as an energy drink. The Focus lens emphasizes the importance of...2025-04-1710 minSimpli.fi TVSimpli.fi TVUnleashing Data Curation and Identity Frameworks: Simpli.fi and Audigent's Groundbreaking Partnership | Drew SteinDrew Stein, founder and CEO of Audigent In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, providing privacy-safe and consumer-friendly solutions. The partnership presents exclusive contextual deals and over a thousand private marketplace deals across various verticals, driving performance and efficiency for brands and media agencies. Overall, the interview showcases the power of...2025-04-1715 minSimpli.fi TVSimpli.fi TVAdvice for Agencies | Justin CroxtonJustin Croxton, CEO of Propellant Media David McBee interviews Justin Croxton, the CEO of Propellant Media, a digital advertising technology company. Justin shares his passion for marketing and provides tips on how to make it fun. He also gives advice on how to win larger clients by becoming a strategic partner and having conversations beyond programmatic advertising. Additionally, Justin talks about his experience with pitch competitions and how Propellant Media won a competition organized by The Minority Supplier Development Council, which led to the cultivation of relationships with larger brands like Coca-Cola.2025-04-1710 minSimpli.fi TVSimpli.fi TVWinning Results through Audience Targeting | Chris RodriguezChris Rodriguez, CEO of iExcel In this Simpli.fi TV discussion, David McBee and Chris Rodriguez explore the evolution of digital marketing, emphasizing measurable performance alongside targeted awareness campaigns. Chris shares insights on leveraging display ads for audience targeting and conversion success, while also highlighting the effectiveness of social messaging and SMS marketing. The conversation underscores the importance of personalized outreach and adapting strategies to the ever-changing digital landscape.2025-04-1712 minSimpli.fi TVSimpli.fi TVMeasuring Streaming TV Ad Campaign Impact | Will GaffneyWill Gaffney, Principal Product Manager at Simpli.fi  Join David McBee and Will Gaffney in this insightful episode of Simpli.fi TV, where they explore the essential metrics behind streaming TV ad campaigns. Gain a comprehensive overview of how impressions translate into measurable impact, from reach and frequency to targeting strategies. Whether you're a marketer, media buyer, or business owner, this episode offers valuable insights to navigate and understand the effectiveness of your streaming TV ad campaigns. Tune in to uncover the secrets behind successful advertising in the connected TV landscape.2025-04-1718 minSimpli.fi TVSimpli.fi TVThe Democratization of Advertising | Ezgi ArslantayEzgi Arslantay, Co-Founder of Fucimo  In this illuminating discussion between David McBee and Ezgi Arslantay, the focus remains steadfast on democratizing advertising for small businesses. Arslantay, drawing from her extensive marketing background, underscores the challenges faced by SMBs in accessing diverse advertising channels and offers actionable solutions. From leveraging streaming television to embracing creative targeting strategies, the conversation highlights the transformative potential of tech-enabled platforms in empowering SMBs to compete in the ever-evolving advertising landscape.2025-04-1711 minSimpli.fi TVSimpli.fi TVUsing AI to Enhance Creative Processes in Local Advertising | Matthew KilmurryMatthew Kilmurry, Founder & CEO, Intrinsic Digital Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, and the future of digital marketing. Don't miss this engaging conversation filled with innovative strategies and real-world examples that showcase the potential of AI in the marketing landscape.2025-04-1714 minSimpli.fi TVSimpli.fi TVNo Media Waste and Massive Results | Kelly HeilpernKelly Heilpern, Chief Strategy Officer at Ammunition  David McBee sits down with Kelly Heilpern, Chief Strategy Officer at Ammunition to explore the future of programmatic advertising amidst tightening privacy laws. Discover how programmatic media continues to evolve, offering powerful targeting opportunities that lead to "no media waste and massive results." Kelly shares expert insights on leveraging contextual targeting, CTV, and AI to create personalized, relevant ads that captivate audiences.2025-04-1712 minSimpli.fi TVSimpli.fi TVHow AI-Driven Attribution Models Elevate Ad Performance | Zeke CamusioZeke Camusio, CEO at Data Speaks  David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into...2025-04-1714 minDid I Ever Tell You About....?: Stories from 49 years of coachingDid I Ever Tell You About....?: Stories from 49 years of coachingThe Speed Trap: A Bonus Episode!I told the story earlier of McBee, SC, where I one coached, being a speed trap. McBee is back in the news, with the speed trap being part of it. So here I retell the old speed trap story from the late 1980s and then update it with what's happening now! A disagreement between an officer and the town mayor over text messages related to catching speeders! See what you think. I honestly don't know! No football, just small town drama!policeMcBeesmall townspeed trap2025-04-0307 minDid I Ever Tell You About....?: Stories from 49 years of coachingDid I Ever Tell You About....?: Stories from 49 years of coachingEpisode 7: Go Home!This episode centers around coach's mistakes. I tell the story of what led to a coach getting frustrated enough to send the players home from practice, as well as the positives that eventually led to and I'll tell the story of the time I got so angry that I said something that I still regret.So we have the story of Go Home (you'll have to listen to get the full story behind that name, and the story of the bee. Both of these stories take place in McBee...2025-03-2116 minReading with Rella B - Interactive Author Visits for Early Reader FamiliesReading with Rella B - Interactive Author Visits for Early Reader FamiliesConquering Fear: DJ’s Off-Road Adventure Story with Author David McBeeMessage Rella B Here!Welcome to Reading with Rella B! This episode features a sample reading of the early reader chapter book: DJ’s Off-Road Adventures: DJ Faces His Fear by David McBee.Hop in for an exciting ride with DJ, the brave blue jeep! DJ has always dreamed of going off-road, but when some bullies laugh at him, he starts to feel unsure. Can DJ face his fears, follow his dreams, and make new friends along the way? Tune in for a fun, heartwarming adventure about courage, friendship, and never giving up! If...2025-02-1312 minSimpli.fi TVSimpli.fi TVNavigating Modern Media Investments | Kevin PlanovskyKevin Planovsky, Principal and Head of Growth at Croud, joins David McBee on Simpli.fi TV to discuss the evolution of media investments and strategies for navigating paid social, programmatic, and search channels in 2025. With over 15 years of experience, Kevin shares insights from his journey co-founding Vert Digital, selling the company to Croud, and scaling media planning efforts across multiple industries. He emphasizes the importance of first-party data, analytics, and AI in creating a holistic media strategy. This episode offers actionable insights for agencies and businesses looking to optimize their media investments.2025-02-1114 minMake Your Day Richer TVMake Your Day Richer TVTales from the Trails (and Beyond): David McBee's Storytelling JourneyToday: Tales from the Trails (and Beyond): David McBee's Storytelling Journey David McBee is a testament to the power of resilience. From overcoming personal struggles to battling cancer, David has faced life's challenges head-on, using books, positivity, and a deep sense of gratitude as his guides. He's the author of 'Everyday Lessons Every Day,' 'Tales from the Trails,' and the 'DJ's Off-Road Adventures' children's series. Join us for a conversation that will leave you feeling empowered and ready to tackle anything. David's appearance is brought to you...2025-01-0223 minInner Peace, Better HealthInner Peace, Better HealthFrom Struggles to Strength: David McBee on the Power of PositivityEpisode Summary: In this inspiring episode of Inner Peace, Better Health, host Arick sits down with David McBee—a podcast host, children's book author, public speaker, and cancer warrior. David shares his incredible journey of maintaining a positive mental attitude through life's challenges, including a battle with cancer. From learning the value of gratitude to overcoming ego and embracing perspective, David offers profound insights on how positivity can transform adversity into growth. About the Guest: David McBee is a multi-talented individual whose life exemplifies resilience and optimism. As a podcast host, children's author, and motivational spe...2024-12-2713 minJeep Talk ShowJeep Talk ShowInterview David McBeeDiscover the magic of off-road adventures through the eyes of a child with David McBee on the Jeep Talk Show. In an engaging interview, David discusses his beloved "DJ's Off-Road Adventures" children's book series, which inspires young readers with tales of overcoming fears and the joy of exploration. Each story is crafted to teach valuable life lessons while celebrating the adventurous spirit of Jeep culture. Now is the perfect time to add these educational and fun books to your collection for your kids, grandkids, nieces, and nephews. Tune into The Jeep Talk Show every Friday for more exciting interviews...2024-11-2949 minSimpli.fi TVSimpli.fi TVInclusive Marketing: The Key to Connecting with Underserved Audiences | Matthew TsangMatthew Tsang, Brand Director and Co-Founder of AndHumanity In this episode, David McBee sits down with Matthew Tsang of AndHumanity for an inspiring conversation on the power of inclusive marketing. Matthew dives into the agency’s mission to serve people-first brands and create a legacy of belonging, explaining how his personal journey with family shaped this vision. They discuss the business case for inclusive marketing, share eye-opening stats on underserved communities, and explore how personalized messaging can resonate more deeply with diverse audiences. With real-world success stories and insightful advice, this episode is packed with actionable takeaways fo...2024-11-1212 minSimpli.fi TVSimpli.fi TVOptimizing Political Campaigns to Drive Voter Engagement | Lasana SmithLasana Smith, CEO of GAROI Media  David McBee sits down with Lasana Smith, political marketing strategist, just 30 days before the 2024 election. Lasana shares expert insights into optimizing political campaigns with programmatic advertising, offering tips on audience targeting, creative messaging, and campaign optimization in a fast-paced political environment. She also reveals the psychological strategies her agency uses to drive voter engagement and shares the importance of diversity and geotargeting in effective political outreach. Lasana’s success stories and actionable advice make this a must-watch for anyone navigating digital political campaigns.2024-10-0814 minSimpli.fi TVSimpli.fi TVHumanistic, Purpose-Driven Campaigns and Sequential Messaging | Nick SmithNick Smith, President of Loud Canvas Media  In this episode of Simpli.fi TV, David McBee sits down with Nick Smith, President of Loud Canvas Media, to discuss advanced targeting strategies and the power of sequential messaging in digital marketing. With experience spanning from pastorship to strategic marketing in the pharma industry, Nick shares insights into crafting humanistic, purpose-driven campaigns that resonate with niche audiences. He emphasizes the importance of starting with a solid strategy, segmenting audiences by perception, and using sequential messaging to guide potential customers through the sales funnel, ensuring each touchpoint drives meaningful engagement a...2024-09-1014 minJourney to Your Best SelfJourney to Your Best SelfEp 123: Facing Fear and Finding Fulfillment - A Journey of Growth w/ David McBeeDescription: In Ep 123 hosts Brian O'Neil and Tara O'Neil explore the power of facing fears and embracing personal growth. Joined for this Transformative Talk by David McBee, a keynote speaker, digital marketing expert, and children's author, they discuss overcoming fear, the importance of authenticity, and how life’s challenges, such as cancer, can lead to transformation. David shares his experiences of writing the children's series DJ's Off-Road Adventures, how meditation and mindfulness have shaped his life, and the importance of listening to our bodies. Listeners will learn the power of being present, how to process emotions instead of...2024-09-071h 07Simpli.fi TVSimpli.fi TVGeo-fencing and Qujam | Jeff SwartzJeff Swartz, CEO and Founder of Ethic Advertising Agency and Qujam  Join David McBee and Jeff Swartz in an engaging discussion about the power of geofencing in localized advertising. Learn how Qujam's innovative platform is transforming ad tech for businesses of all sizes. Hear success stories, expert insights, and practical advice for leveraging geofencing to maximize your marketing impact. This interview offers valuable takeaways for media buyers, agencies, and anyone interested in cutting-edge advertising technology.2024-07-0913 minFergie TimeFergie TimeFergie Time EP 10: w/David McBee (Author)Fergie Time Ep 10: Exploring Jeep Adventures with David McBee https://fergiethejku.com https://djsoffroadadventures.com/ IG: @fergie.the.jku @djsoffroadadventures Join us for a fun and engaging interview on Fergie Time with David McBee, the talented author behind "Tales of the Trails" and children's books featuring DJ, the adventurous cartoon Jeep! 🚙✨ In this episode, we dive into: - The inspiration behind "Tales of the Trails" - Exciting Jeep stories and off-road adventures - The creation and journey of DJ, the c...2024-06-2023 minJeep Talk ShowJeep Talk ShowCC - David McBeeTwo new Chics Chatting with David McBee about his new book, Tales from the Trails! with Jaimee and Marrisa! David mcbee has been driving jeeps since he was 13. He is the author of the DJ’s Off-Road Adventures children’s book series and he just published a new book called Tales from the Trails: Off-Road Stories of Adventure a resilience.2024-05-0652 minThe Vibes Broadcast NetworkThe Vibes Broadcast NetworkThis Personal Improvement Junkie Writes Children's Books And Is Living, And Thriving With CancerSend us a textThis Personal Improvement Junkie Writes Children's Books And Is Living, And Thriving With Cancer#personalimprovement #author #childrensbooks #cancer #cancersurvivor David McBee is passionate about reading, self-improvement, health, the outdoors, and his family.He is a podcast host, children's book author, and public speaker.He lives and works full time with cancer and talks about it publicly in the hopes that he may inspire anyone dealing with health concerns that life goes on and that gratitude is everything.Website: https://davidmcbee.com/Instagram: https://www...2024-03-2627 minDigital Marketing ROWhy?Digital Marketing ROWhy?Tip Tuesday: Video Is More Affordable Than EverHappy Tip Tuesday! This week, Shannon shares a tip from David McBee, Executive Producer of Simpli.Fi TV, about why video is more affordable than ever for advertisers of any size. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.2024-03-2603 minNavigating Cancer TOGETHERNavigating Cancer TOGETHERLife Beyond Kidney Cancer: Building a Legacy with Micheal and Tatiana ParkerIn this episode of Navigating Cancer TOGETHER, join Micheal and Tatiana Parker, a dynamic duo who share their inspiring journey as kidney cancer survivors/thrivers and small minority business owners. From Micheal's unexpected diagnosis to launching their apparel brand, Watch4TheHook, and their insightful podcast, the Parkers provide valuable insights on overcoming challenges, leaving a legacy, and the importance of listening to your body. Tune in for a candid discussion filled with wisdom, resilience, and a reminder that it's okay to not be okay. Join us as we navigate cancer and entrepreneurship together, finding strength in vulnerability...2024-03-2048 minSimpli.fi TVSimpli.fi TVThe Role of AI and Human Creativity in Content Marketing | Adam SinkusAdam Sinkus, Managing Partner at A Purpose Partnership  David McBee and Adam Sinkus engage in a lively conversation about the role of AI in content creation for agencies. Adam shares his perspective, highlighting AI's capabilities in tasks like SEO research and drafting outlines. However, he emphasizes the irreplaceable value of human touch in editing to maintain a brand's unique voice and emotional connection with the audience. Adam also discusses how his agency leverages AI tools for SEO optimization and content creation. The conversation extends to Adam's podcast, "The Winning Tactics," where he and fellow experts offer actionable a...2024-03-1910 minSimpli.fi TVSimpli.fi TVThe Power of Marketing Philosophy | Shannon AllenShannon Allen, Chief Revenue Officer of Federated Digital Solutions  Shannon Allen explores the importance of understanding the "why" in marketing. She discusses how this philosophy influences marketing strategy and shares real-life success stories of businesses that embraced this concept. Shannon also provides valuable insights into common mistakes made by marketers and the importance of being proactive in digital marketing.  David McBee: Hello, and welcome to Simpli.fi TV, the web series and podcast for agencies, brands, marketers, and media buyers. I'm, David McBee. Our guest today is, Shannon Allen, Chief Revenue Officer of Fe...2024-01-0912 minSimpli.fi TVSimpli.fi TVUnlocking the Potential of ACR Data in CTV Advertising | Will GaffneyWill Gaffney, Principal Product Manager at Simpli.fi David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind ACR, clarifies its implications for advertisers, and offers strategic tips for agencies looking to broaden their media mix. Whether you're in ad ops or an agency executive, you won't want to miss this exploration into the future of CTV...2024-01-0411 minLa Vie CreativeLa Vie CreativeEP 384: Josiah Woodson: Grammy award winning artist and multi-instrumentalist extraordinaireSend us a textBorn in Fairborn, Ohio and raised in California Josiah Woodson started his musical journey under the tutelage of his mentor Khalil Shaheed in Oakland Ca at the age of 14. Beginning in Shaheed’s own Oaktown Jazz Workshop among the now prominent musicians like Ambrose Akinmusire, Dayna Stevens, Jonathan Finlayson, and Geoffrey Countrymen, Josiah later went on to complete his undergraduate degree at the prestigious Oberlin Conservatory of Music. The late founder and director Wendell Logan alongside Marcus Belgrave, Billy Hart, and Donald Byrd among other mentors helped prepare Woodson for the masters program at...2023-12-2734 minSimpli.fi TVSimpli.fi TVCracking the Code of Facebook Advertising Policies | Trevor W. GoodchildTrevor W. Goodchild, Facebook Policy Specialist In this intriguing interview, Trevor W. Goodchild, a seasoned expert in Facebook advertising policies, shares his deep insights with host David McBee on Simpli.fi TV. They discuss the common challenges faced by media buyers and advertising agencies dealing with Facebook ad account disablements. Goodchild's unique perspective, gained from his experience working both in Facebook ads and tech support, reveals the inner workings of Facebook's policy enforcement and automation. He emphasizes the importance of understanding how Facebook's policies vary across different industries and provides valuable tips for advertisers to stay compliant...2023-11-0913 minSimpli.fi TVSimpli.fi TVLong-Term Success for CMOs and Senior Leadership | Melinda ByerleyMelinda Byerley, CEO of Fiddlehead Marketing  David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers looking to embrace this transformative technology. 2023-11-0711 minSimpli.fi TVSimpli.fi TVUnderstanding the “State of Screens” | Michael BeachMichael Beach, CEO of Cross Screen Media In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.2023-10-2413 minSimpli.fi TVSimpli.fi TVMastering Conversion Checkpoints | Alyson LexAlyson Lex, Direct Response Copywriter    Join podcast host David McBee as he engages in a lively conversation with Alyson Lex, an expert copywriter and conversion strategist. Alyson sheds light on the misconceptions surrounding the role of copywriting in advertising and how it deeply impacts the success of ad campaigns. With her insight, she emphasizes the significance of conversion checkpoints and explains how they dissect the customer journey for enhanced results. Tune in to discover how emotional triggers and logical reasoning combine to create effective landing pages, all while embracing the power of AI in the evolving landscape of...2023-10-1709 minSimpli.fi TVSimpli.fi TVThe Intersection of Personal Branding and Content Ownership | Vinnie PotestivoVinnie Potestivo, Founder of VPE.tv  Host David McBee engages in an enlightening conversation with Vinnie Potestivo, the mastermind behind Emmy-winning brand strategies and founder-led triumphs. Join them as they explore Vinnie's remarkable journey from shaping MTV's legendary shows to his current role as the driving force behind VPE.tv. Unveiling the secrets of personal branding and content ownership, Vinnie reveals how owning your unique point of view can catapult messages to the forefront. Discover how to make your brand resonate, leverage podcast guesting, and tap into the unstoppable power of community collaboration.2023-10-0515 minSimpli.fi TVSimpli.fi TVDigital Renaissance: Rethinking Political Advertising | John PaduaJohn Padua, Vice President of Media Buying, Trilogy Interactive In this episode, "Digital Renaissance: Rethinking Political Advertising," David McBee and John Padua engage in a revealing conversation about the changing face of political advertising. The shift from traditional television to the dynamic realm of digital platforms is explored, shedding light on why this transformation is imperative for modern campaigns. They discuss the reasons behind the gradual adoption of digital strategies, underlining the potential for heightened efficiency and precise audience targeting. Uncover how embracing a comprehensive digital approach can revolutionize political discourse and significantly amplify campaign success. The...2023-09-2712 minEvolving HumansEvolving HumansEp 77 A Cancer Diagnosis Was My Wake Up Call | Guest: David McBeeSend us a textDavid McBee has an important message to share, and he's bringing it to the Evolving Humans audience. You'll want to hear the story he's never shared with the public before our conversation. He now knows the Universe is conscious, present and engaged with all of us in a very personal way. In this podcast episode, host Julia Marie interviews David McBee, a keynote speaker, podcast host, digital marketer, and author who was diagnosed with neuroendocrine tumors, or Nets cancer, in September 2022. Despite his diagnosis and the potential recurrence of cancer, McBee l...2023-09-1332 minSimpli.fi TVSimpli.fi TVUnraveling the Fragmented Nature of Television | Mike WoodsMike Woods, Founder and CEO of OrkaTV Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that the nature of television has changed fundamentally, with the advent of CTV leading to fragmentation and a plethora of viewing options. The challenge lies in identifying what constitutes true television for advertising purposes and targeting campaigns effectively. From top-of-the-funnel brand awareness to performance...2023-09-1212 minSimpli.fi TVSimpli.fi TVSocial Display: Transforming Programmatic Advertising | Mark DinetsMark Dinets, Partnership Director at Spaceback David McBee and Mark Dinets explore the innovative concept of Social Display, a creative variation that brings authentic content from social platforms like Instagram, Pinterest, and TikTok into programmatic media for paid advertising campaigns. Mark explains how Spaceback's creative automation software converts social media posts into display ads, preserving real-time engagement metrics like comments and likes, creating an immersive and interactive ad experience. The discussion delves into the evolution of programmatic advertising, emphasizing the importance of creative elements in driving engagement and consumer responsiveness. 2023-09-0710 minSimpli.fi TVSimpli.fi TVUnlocking the Potential of Streaming TV | Lee DoyleLee Doyle, Executive Vice President, Group Managing Director at Empower Media  In this episode, David McBee engages in a compelling discussion with Lee Doyle about the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies. They explore the migration from traditional linear TV to connected TV, emphasizing the precise targeting benefits it brings. The conversation extends to emerging platforms such as Tubi and Pluto, which offer a wealth of ad-supported choices. Lee offers perspectives on reaching affluent consumers, measuring effectiveness, and informed decision-making in the dynamic streaming landscape. With data-driven insights, this e...2023-09-0613 minNavigating Cancer TOGETHERNavigating Cancer TOGETHERDiscovering What Truly Matters: Lessons From Surviving NETs Cancer with David McBeeDavid McBee is a highly accomplished keynote speaker, digital marketing expert, and sought-after marketing consultant. As an industry veteran, he provides updates and comprehensive training on programmatic advertising, targeted ads, and connected TV through his podcast, Simpli.fi TV and in-person presentations. David has helped numerous business owners with SEO, paid search, social media, and web design. Besides his professional achievements, he is also the author of the self-improvement book, Everyday Lessons Every Day as well as the popular children’s book series, DJ’s Off-Road Adventures. David enjoys reading, healthy living, the outdoors, and traveling with his family. 2023-08-3037 minSimpli.fi TVSimpli.fi TVCrafting Compelling Strategic Messages | Jonny HolstenJonny Holsten, Messaging Strategist and StoryBrand Guide at South Mountain Messaging David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the business or brand, the StoryBrand framework allows businesses to tell compelling stories across various platforms, including websites, social media, blogs, display ads, and streaming television commercials. Jonny also shares practical examples and tips for implementing the...2023-08-2211 minProfit With A PlanProfit With A PlanEP213 Return On Ad Spend - David McBeeMarcia talks with David McBee about how to get a clear ROI from your ad spend. Marketing is absolutely necessary to your business. So many business owners don't have any idea what their marketing efforts actually produce. Dave explains that there are many tracking opportunities to know if your ad spend is really paying for itself. He also shares several ideas to attract new customers. He has even created a calculator that will show you your ROI on your ad spend. Now you just place good ads and you can track the result. Dave is offering tons...2023-07-1938 minWriting and EditingWriting and Editing199. Reading and Improving MyselfSend us a textMy guest today is David McBee. David is a podcast host, children’s book author, and public speaker. He’s read a lot of self-improvement books, and then wrote his own, Everyday Lessons Every Day, the story of how reading helped him overcome anger issues that nearly destroyed his family. We have a wide-ranging, open, and fascinating conversation about all that, plus the effect of his cancer diagnosis on his life. ◘◘◘David's YouTube Pagehttps://www.youtube.com/davidmcbee2023-07-1329 minClassroom MattersClassroom MattersOvercoming Fear and Anxiety Through Creativity with Author David McBeeOn this episode of the Classroom Matters podcast host Kristy Houle talks with author David McBee. David is passionate about reading, self-improvement, health, the outdoors, and his family. He is a podcast host, public speaker and is the author of the children's book series, DJ's Off-Road Adventures. This series teaches elementary-age children lessons on dealing with bullies, overcoming fear and the power of teamwork.Guest Website: https://davidmcbee.com/2023-06-0821 minSimpli.fi TVSimpli.fi TVLearning for Agency Leaders | Shannon KinneyShannon Kinney, Founder of Dream Local Digital In this conversation, David McBee of Simpli.fi TV interviews Shannon Kinney, the founder of Dream Local Digital, about the changes and trends in digital marketing, particularly in social media. Kinney shares that they have evolved from providing social media services to coaching clients on how to be part of the process and improve their engagement rates. They have also seen a growth in demand for a full-service solution, including lead generation and SEO. Kinney’s advice for agency leaders is to meet their clients where they are and provide co...2023-05-1609 minSimpli.fi TVSimpli.fi TVA Review of Top Marketing Tactics | Erin StrongErin Strong, Senior Vice President of Strategic Marketing, BrandMuscle In this episode of Simpli.fi TV, David McBee interviews Erin Strong, the Senior Vice President of Strategic Marketing at BrandMuscle, who has worked with brands such as BMW, Toyota, T-Mobile, Verizon, and many others. They discuss the top tactics utilized in 2022 by local marketers, including social media posting and engagement, email marketing, and paid social advertising. They also talk about the perception of what’s effective and the investment of time and money in in-person marketing tactics versus digital marketing tactics. The discussion provides valuable insights for bu...2023-05-1008 minSimpli.fi TVSimpli.fi TVCreative Storytelling and Understanding Customer Pain Points | Sierra WalkerSierra Walker, Media Director at The Karma Group David McBee interviews Sierra Walker, Media Director at The Karma Group, who discusses the importance of media strategy in industries where human encounters and interactions are critical. These industries, such as healthcare and financial services, require a long-term relationship with their customers and a strong sense of trust. Sierra explains how creative storytelling and understanding customer pain points are crucial in persuading customers to make a change. The Karma Group emphasizes honesty in messaging and works with clients to make sure they deliver on their promises. Sierra also discusses...2023-05-1010 minSimpli.fi TVSimpli.fi TVEven National Campaigns are Local | Mike Mortoccia Michael Martoccia, Vice President of APG Digital and High Road Digital Agency David McBee hosts Michael Martoccia, who is responsible for revenue growth, digital audience development, and solutions, partnerships across 125+ brands and markets in 15 states. The conversation covers Michael’s experience of building successful digital sales and advertising teams, revenue growth, and audience development across media group markets of all sizes. Michael advises companies to start creating their own full-service digital agency team internally by finding some folks outside of the company who bring a different mindset and recruiting them. He also discusses his company’s experience of eq...2023-05-1009 minSimpli.fi TVSimpli.fi TVThe Value of Using Hyper-Local Creative | Matthew KilmurryMatthew Kilmurry, CEO & Founder of Intrinsic Digital In this interview, David McBee speaks with Matthew Kilmurry, the founder and CEO of Intrinsic Digital, a company that works with over 1,000 apartment, hotel and restaurant locations nationwide, providing a specific geo-fencing approach for each location that helped grow Intrinsic Digital from $900,000 in revenue to over $6.5 million. Matthew’s strategy involves neighborhood-level targeting and custom creative strategies that help his clients find and target where their customers live, work and play in their neighborhoods. Additionally, Matthew shares how he leverages reporting that proves the value of campaigns and keeps his cu...2023-05-1007 minPlayful Humans - People Who Play for a LivingPlayful Humans - People Who Play for a LivingFrom Grumpy to Grateful: How to Face Your Fears with David McBeeWhat does it take to transform from an internet marketer to a children's book author? Discover how David's off-road adventure in Moab, Utah, inspired a delightful tale of courage, perseverance, and the power of play. Listen in as David and his host discuss their journey, and learn how collaborating with an independent artist on Upwork led to the stunning artwork in David's book about a Jeep that goes on off-road adventures.In the second part, we explore the motivations behind putting oneself out there as an author, podcaster, and internet marketer. Facing fears, being brave, and the...2023-05-0926 minMove Your DeskMove Your DeskEpisode 189 - Personal Transformation by Conquering Disease - David McBee"Pay attention to the diagnosis, but ignore the prognosis because that can be very, very wrong" is just one nugget of wisdom from my conversation with David McBee. David and I have interviewed each other a few times before, but between then and now a new challenge emerged in his life. Cancer. So, this was our first chance to talk about what was found in his physical body, what he learned about his own self-worth, how he views "self-help" books now (but, still enjoys reading them), and new territories of personal gratitude for...2023-02-0748 minYour Daily Dose with Bob and NickYour Daily Dose with Bob and NickWindow ShoppingHelping dad with house and car. Photo by David McBee.2023-01-1707 minJeep Talk ShowJeep Talk ShowInterview David - DJ's Off Road AdventuresTony interviews David McBee, author of DJ's Off-Road Adventures, DJ Faces His Fear. A great series of books for the young jeepers, or would be jeepers, in your life! #jeeptalkshow #jeepporn #wrangler #jeepbeef #offroading #jeepsofinstagram #jeepin #jeepwave #jeepjk #jeepjeep #rubicon #jeepgirl #jeeprubicon #jeeper #jeeping #jeeplifestyle #jeepcj #jeepers #jku #jeepcherokee2023-01-1348 minAsian Answers 佐治亚小帅|北美华人故事访谈Asian Answers 佐治亚小帅|北美华人故事访谈S3E3 台湾小哥纽约开车行:我们没那么心黑,以及Carvana是打不倒本地Dealer的!嘉宾Justin前二手车老板,在纽约上州创业多年。今年刚刚把自己的生意卖掉,这不就来接受小帅访谈了。本期干货满满啊。或者你对美国华人创业感兴趣,想了解生意中因为身份而来的独特经历,也欢迎收听这一期! 本期人物 Justin,纽约上州二手车行前老板。 主要内容 二手车行利润来源竟然如此丰富 羊毛出在猪身上 原来汽车行业也有Seller Finance 明明可以明抢的,谢谢你辛苦找个理由来要钱 骗子花样多,一次被骗还给人数钱的经历 Carvana?哼! 美国民众心中,二手车商 = 律师? “玛莎拉蒂就是伪豪车” 华人的身份 醒一醒!你被骗签的不算数,法律是保护你的 往期节目 S3E2 爱情是不期而遇,但约会可以规划——北美科学约会指南(不是 S3E1 出生在华盛顿的世界公民浩哲: 南京总是在喊着我回来 S2E10 “女孩子学数学后劲不足,这句话曾经很困扰我” S2E8 菊子姐(上):从高校实验室出走 S2E7 火箭队和腾讯NBA记者:我为周琦说句话 幕后制作 运营:小帅FM 关于佐治亚小帅 佐治亚小帅是一档关于北美华人和美国亚裔的故事访谈播客。主播小帅会邀请华人或者任何讲普通话的朋友,来分享他们在北美的生活和创业故事。我们探讨移民和落地生根,也讨论乡愁和落叶归根。我们分享各行各业,比如在美国怎么当演员,开卡车,做护理医师,开本地商铺,NBA当记者,公立学校做教师。我们也讨论华人生活中的方方面面,比如科技创业,中美文化,房地产,做副业,移民,美国和加拿大留学,保险和养老。我们还有AudioLog,是主播在各地游玩时候的录音导览,期待和你在不同时间踏入同一条河流。 嘉宾来自各个地区,纽约/洛杉矶/硅谷/亚特兰大/芝加哥/波士顿/佛罗里达/加拿大/中国大陆/新加坡/台湾地区/马来西亚等等。未来嘉宾也会来自各个文化,中国,新加波,印度裔,犹太人,印第安人,古巴/巴西/阿根廷,小帅期待和各种文化的朋友有深度的交流,促进跨文化互相理解。East or west, Xiaoshuai is the best. 欢迎收听,听一听他们的折腾,捣鼓,拼搏,挫折或者躺平的故事。如果你有精彩华人故事想要分享,联系xiaoshuaifm@gmail.com Asian Answers with Xiaoshuai is a Mandarin Chinese and English podcast. Xiaoshuai interviews Asian Americans across the United States and Canada biweekly. We talk about the international student life, career experiences, small business and how to start your own business, real estate, culture shock, and all sorts of other issues minorities face in America and Canada. Guests are predominately from the Chinese mainland, Malaysia, Singapore, or second-generation immigrants. While most storytellers are Asian Pacific Americans , Xiaoshuai is also open to cross-culture discussions with anyone about life in America as a minority. If you feel inspired to share your story, please reach out to Xiaoshuai at xiaoshuaifm@gmail.com 主题还会关于世界杯, GPT,chatGPT,再见爱人,乌镇戏剧节,灌篮高手,马伯庸,毛冬,AIGC,汪小菲,长毛象 Mastodon。 欢迎加入小帅宇宙 播客:佐治亚小帅小宇宙|喜马拉雅|Apple Podcast|Spotify|Google Podcast 小红书ID: xiaoshuaifm 即刻:小帅FM Email:xiaoshuaifm@gmail.com。欢迎听友来信,欢迎有故事的同学上节目! 有趣的听友群:帅助手微信是xiaoshuaifm,备注“加听友群” 。欢迎加入听友群。包括但不限于播客/副业/理财/房产/职场/内推,希望这个小小的社区能够帮你链接到一些合适的资源,或者认识一些有意思的北美小伙伴。 我还有一档播客,叫做Buy Borrow & Die | 专注搞钱的播客 致谢 Podcast Hosting by anchor.fm Music by northwestern on Uppbeat Photo by David McBee: https://www.pexels.com/photo/aerial-photo-of-building-395537/ 2022-12-0235 minThe Kris and Kristine ShowThe Kris and Kristine ShowEp 140: Flowers & Horses - Overcoming Fears with Children's Book author David McBeeThis is our 140th Episode of The Kris and Kristine Show. The wedding business is in full effect as we both helped out at an event on Sunday. A wedding design just for promotional marketing. Later Kristine surprises Kris with a new role for the business, Storage Management. Later we are joined by David McBee. He had no idea that he would become the author of a children's book series about overcoming fear, the power of teamwork, dealing with bullies, and female empowerment. But when he learned many of these lessons during his real-life off-road adventures, he felt compelled to...2022-08-161h 17Aja\'s & Claire Simone\'s Ketch A Vibe Show !Aja's & Claire Simone's Ketch A Vibe Show !Aja & Claire Simone's "Ketch Vibe" 643 Show.Welcome we have songs for the heat,from the heat new music fromDashtone,Ron Trent,MdCL,The Pro-Teens,Myele Manzanza And Some new from the legend that is Ronnie Foster his first album in over 30 years and the usual goodies from our our archives.Aja & Claire Dee C'rell - Modal TimesMdCL - You've Gotta Have FreedomCecil McBee - First Song in the DayDavid Versace - Summer PartyWALPATACA - CALIENTEBert Myrick - The Latin BitThe Pro-Teens - DoomsdayRon Trent -Cool...2022-07-091h 56Blue Shirt Leadership PodcastBlue Shirt Leadership PodcastDavid McBee - Learning How To Shift From Being Grumpy to GratefulWelcome to another episode of the SAGE Mindset Podcast. In today's episode, you are listening to David McBee. He is an internet marketing consultant and corporate sales trainer. You'll hear an open and honest discussion about David's journey that led him to write books about taking everyday experiences and turning them into lessons for every day. He shares about a dark season in his life when he became too self-focused and his journey to building the habits that help him to maintain success at work AND at home. You'll learn insights about journaling, interacting with loved ones...2022-05-0341 minA Magical Life: Health, Wealth, and Weight LossA Magical Life: Health, Wealth, and Weight LossCreating Passion Projects From Adversity with David McBeeJoin the conversation! Send Magic a text here!As a professional speaker and trainer, David McBee has inspired thousands of salespeople and business owners all while his own relationships suffered. After many years of struggling, he decided to make a change. Though David was a fan of self-help books for years, he realized he more often tried to get others to follow the advice than he would follow it himself. With this newfound understanding, David mapped out a plan to improve his relationships. Part of that plan was to read 20 minutes a day, every day, from a...2022-04-2728 min