Shows
Ignite: Conversations on Startups, Venture Capital, Tech, Future, and SocietyIgnite Marketing: David Meerman Scott on Marketing Lessons Every Startup Founder Should Know | Ep171David Meerman Scott is a marketing strategist, bestselling author of The New Rules of Marketing and PR, and the originator of the term “newsjacking.” With a career that spans decades and a front-row seat to the evolution of real-time, fan-first marketing, David offers insights into how founders and brands can break through the noise without losing their authenticity. In this episode, he shares how to humanize your marketing, leverage AI with purpose, and turn passion into influence.In Today’s Episode We Discuss:00:01 – Intro and guest background01:29 – Common marketing mistake: product ob...
2025-06-2553 min
Beyond Fulfillment PodcastBuilding Fandom and Personal Brand with Marketing Pioneer David Meerman ScottToday on the Beyond Fulfillment Podcast, we have an incredible guest lined up for you—David Meerman Scott, a professional speaker, bestselling author, coach, advisor, and a true pioneer in content marketing. Join us as we explore David's fascinating career journey that spans from his early days in the financial information industry to his transition into entrepreneurship after a pivotal moment of getting fired in 2002.David shares insights on the importance of having a unique name for online branding, his pivotal role as an advisor to HubSpot, and his extensive portfolio of equity in 25 to 30 companies. We di...
2025-01-0733 min
Sales Lead Dog PodcastDavid Meerman Scott: The New Rules of Marketing & PR: Navigating AI and Human ConnectionMarketing visionary David Meerman Scott returns to share his cutting-edge insights into the evolving digital marketing landscape. From being dismissed for his innovative ideas to becoming a global thought leader, David recounts his journey and the immense growth in online engagement that has shaped today’s marketing world. With AI, social media, and video now at the forefront, David stresses the importance of keeping human connection alive in our digital interactions.
Storytelling emerges as a powerful tool in marketing, and we discuss how businesses can form genuine bonds with their audiences through impactful content. Drawing on examples like...
2024-11-0439 min
Your Identity Shifts with Milla KuhtoMarketing Mastery, Reinventing Yourself, and Newsjacking with David Meerman ScottIn this episode, I interviewed top marketing speaker and international bestselling author David Meerman Scott to share his journey from the corporate world to becoming an influential entrepreneur. The discussion covers David's path of reinvention, the importance of content marketing and newsjacking, and how providing value to your audience can gain media attention and boost your business. David also dives into the neuroscience of fandom, the impact of AI in modern marketing, and how creating personalized content can foster strong customer connections.
Tune in for a packed episode full of insights, from balancing business...
2024-09-2650 min
Entering The Inspiration ZoneUsing AI for Personal Branding with David Meerman ScottHow can AI revolutionize your personal and business branding? Tune in as Juliette Mayers welcomes marketing expert David Meerman Scott a globally recognized marketing strategist and author of The New Rules of Marketing & PR.If you're a business professional or entrepreneur, this episode will show you how AI can simplify content creation and enhance audience engagement. You'll discover actionable steps to boost your brand's visibility and credibility using AI. Learn how to save time, effortlessly create high-impact content, and build a standout brand with the power of AI. Discover how AI can drive more engagement on platforms li...
2024-09-2333 min
The Marketing Book Podcast502 The New Rules of Marketing & PR (9th Ed.) by David Meerman ScottThe New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task. How can you keep your product or servi...
2024-08-231h 03
Ecommerce Traffic & Conversion PodcastBoosting E-Commerce Sales Using Content Marketing with David Meerman ScottRevolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience. tune in...
2024-08-2045 min
Public Figure Society#56－Marketing the Moon: Lessons from NASA's Apollo Program with David Meerman ScottThe Become Famous podcast is now Public Figure Society PodcastIn this episode, host Torund Bryhn engages with marketing guru David Meerman Scott to uncover the brilliant marketing strategies behind NASA's Apollo moon missions.Discover how the Apollo program's extraordinary quest was marketed to the public, and delve into NASA's challenges, including addressing conspiracy theories and managing public sentiment during the Vietnam War. The discussion reveals the essential role of public relations in humanizing astronauts and maintaining public trust.David also shares his extensive experience with HubSpot, highlighting successful content...
2024-07-0339 min
Marketing Speak®439. Integrating Technology and Humanity with David Meerman Scott📣 Learn to create content and stories that matter. On this week's episode of Marketing Speak, our guest David Meerman Scott shares his expertise and marketing wisdom. Discover how David taps into and engages with humanity to create valuable content. 🎙️🚀 David Meerman Scott is a renowned business growth strategist, advisor to many emerging companies, and an international best-selling author of 13 incredible books, including Fanocracy and The New Rules of Marketing & PR. His wisdom has been translated into 30 languages, from Arabic to Vietnamese, and his books have collectively sold nearly a million copies. Be sure to tune in to get D...
2024-03-0648 min
The Conscious Builder Show with Casey Grey#241 - Interview with Author and Marketing Expert David Meerman ScottDavid Meerman Scott is an author, speaker and marketing expert. His latest book Fanocracy is a Wall Street Journal Best Seller focusing on creating an organization that puts the needs and wishes of fans ahead of every other priority. David covers a lot of topics including writing a book and how it can help you, what strategy works if you’re only focused on a local demographic, where you should start if you’re at ground zero and why websites are still extremely important in today’s market. 3:00 Introduction 6:30 Write your own Book 14...
2023-08-1445 min
The Rock Fight: Outdoor Industry & Adventure Sports CommentaryThe Tree Army Boys of the CCC with David Meerman ScottWelcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head! Can you tell us what the CCC stands for? Before reading THE TREE ARMY BOYS by David Meerman Scott in the latest issue of MOUNTAIN GAZETTE there was a damn good chance that neither could we. But as it turns out, much of the infrastructure that our outdoor community enjoys was built by this initiative from the 1930's.Today on THE ROCK FIGHT, David Meerman Scott stops by to talk about the CCC and what he learned researching...
2023-07-1332 min
Space Marketing PodcastSpace Marketing Podcast with David Meerman ScottMarketing guru, David Meerman Scott, is the guest on the Space Marketing Podcast this week. He has authored twelve books, many of them are New York bestsellers, including Marketing the Moon. He also wrote the foreword to Space Marketing: Competing in the new commercial space industry.ABOUT DAVID MEERMAN SCOTThttps://www.davidmeermanscott.com/Books:The New Rules of Marketing and PRAfter six months on the BusinessWeek bestseller list, and more than 425,000 sold in English and available in...
2023-03-2245 min
Healthcare TrailblazersHealthcare Marketing with David Meerman Scott | Ep. 19Send us a textDavid Meerman Scott joins us on HealthCare Trailblazers to share his unique insight on the power of making business personal and how marketing the old way no longer works. Through his research, he has found key trends that can help any business build a stronger relationship with their consumers/clients. About David Meerman Scott:David is a marketing strategist, entrepreneur, investor, and advisor to emerging companies, and bestselling author of 12 books, including "Fanocracy" and "The New Rules of Marketing & PR"Learn m...
2023-01-2342 min
Peak Performance SellingGO FORTH AND MULTIPLY: A Career With Diversified Income Streams With David Meerman Scott, Part 1GOT OUT OF THE JOB? NO PROBLEM, MAKE YOUR OWN JOB.From the bond trading floor to a multiple income stream career, David Meerman Scott, Limited Partner and Strategic Advisor at Stage 2 Capital, has created a whole new career for himself after going out of his previous company. David will be sharing how he applied the Portfolio Theory of Investment to invest and build a diversified stream of income for himself. Find out more about David in this latest episode of Peak Performance Selling. PEAK PERFORMANCE HIGHLIGHTS:DAVID: APPLYING THE PORTFOLIO T...
2023-01-1011 min
The Marketing Book Podcast413 Marketing The Moon by David Meerman ScottMarketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek About the Book: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy...
2022-12-091h 10
The Data-Driven MarketerDigital Marketing (and The Grateful Dead) Ft. David Meerman ScottThe one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing marketing differently, especially after experiencing companies doing the same old thing. He stands firmly behind FREE content (no more gated "freebies") and wants younger marketers to do the same. Here are some highlights from their chat: https://www.netwisedata.com/digital-marketing-and-the-grateful-dead-ft-david-meerman-scott/
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2022-07-1935 min
On Top of PR with Jason MuddFanocracy: What is it and what does it mean? With author David Meerman ScottSend us a textOur episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies.Five things you’ll learn from this episode:How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy passion is infectious and how your employees can build passion amon...
2022-06-2835 min
The Marketing Book PodcastBONUS The Carbon Almanac with Seth Godin and David Meerman ScottThe Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott About the Book: When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We...
2022-06-2139 min
DealcastersDavid Meerman Scott - The New Rules Of Marketing & PRFrom podcasting to TikTok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter?In the fully revised eighth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you’re interested in growing your business using new social media tactics or completely revising your website to reach a new marketplace, you’ll get a proven, step-by-step blueprint for getting your ideas seen...
2022-05-2345 min
The Marketing Book Podcast382 The New Rules of Marketing & PR 8th Ed. by David Meerman ScottThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book: The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences can...
2022-05-061h 13
Digital-First LeadershipEp. 20- Digital Marketing and PR with David Meerman ScottIn this episode, Richard Bliss and David Meerman Scott discuss the evolution of marketing and public relations from the days before the digital world and now. Learn the old rules and the new rules: what is the same and what has changed. Listen for what you should currently be doing to get the attention of your customers on various platforms, how algorithm changes impact the information your audience receives from you, and how you should best digitally present yourself, your messaging, and your company to get in front of the people you're trying to reach.Host: Richard...
2022-05-0319 min
Growing Social Now with Barbara RozgonyiNew Rules of Marketing and PR with David Meerman ScottFirst released in 2007, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list.Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.Fifteen years ago, D...
2022-04-2030 min
The Remarkable Project020: Creating Devoted Fans with David Meerman Scott.How do we harness the power of human connection to create stronger and more valuable relationships with our customers and clients? David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including ‘The New Rules of Marketing and PR’, which is now in its 7th edition and has sold over 400,000 copies sold in English (having been translated into 29 languages).Now David says the pendulum has swung too far in the direction of superficial online communications, with tech-weary and bot-wary people hungry for true human connection. Successful organ...
2022-01-1849 min
Mrigashira PodcastDavid Meerman Scott talks about his new book “Fanocracy: Turning Fans into Customers and Customers into Fans”
In this episode, David Meerman Scott, business strategist, advisor to emerging companies, author talks about his new book “Fanocracy: Turning Fans into Customers and Customers into Fans”, co-authored by his daughter Reiko Scott. Fanocracy is a deep dive into strategies to build an influential culture that drives business success.David Meerman Scott, is an internationally acclaimed business strategist, author, entrepreneur, advisor to emerging companies, and public speaker. David joins us on Mrigashira to talk about his new book that he co-authored with his daughter Reiko: “Fanocracy: Turning Fans into Customers and Customers into Fans” and how it came about an...
2021-12-1517 min
Just One Question: Public Speaking PodcastE4 Season 2 of JOQ: Nick Morgan catches up with Marketing and sales visionary David Meerman ScottNick talks to top marketing speaker David Meerman Scott, who gives us a tour of his new home studio! David inspires transformation in people and their businesses around the world."Im convinced that passion prompts connections in others by building long-lasting bridges between individuals as they continue on their professional paths toward commercial success." ~ David Meerman Scott
2021-12-0307 min
The Jason Marc Campbell Business PodcastMost Common Marketing Mistake You Might Be Making - David Meerman ScottDavid Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. As a Business Strategist and a Marketing genius, he finds trends and opportunities before the masses. In this episode, David Meerman Scott and Jason Marc Campbell share how Covid has affected the world of Marketing and what we can do to come out on top. David Meerman Scott is an internationally acclaimed sales and marketing strategist who helps companies and organizations generate attention and grow business in a real-time world. He is...
2021-07-2729 min
The EdUp Experience230: How to Create Fans - with David Meerman Scott, Author, FanocracyWelcome back to America’s leading higher education podcast! In this episode, sponsored by Claremont Lincoln University, we welcome David Meerman Scott, Author, Fanocracy. Listen in as David talks with Liz and special guest cohost Loki Mulholland, host of The Uncomfortable Truth, part of the EdUp Experience Podcast Network, about how colleges can create fans. David also talks about how college students can separate themselves during the job application process.
David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and...
2021-06-1242 min
The Undefeated Marketing PodcastHow to Build Raving Fans – from the Master of Fanocracy, David Meerman ScottIn the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair’s mutual interest in politics, the friendship began.
After a highlight of David Meerman Scott’s career as a marketing consultant/expert/author, Phillip dives into conversation on the inspiration behind David’s marketing practices – The Grateful Dead. The conversation continues into a talk on authentic marketing and giving befor...
2021-05-2137 minThe Undefeated Marketing PodcastHow to Build Raving Fans – from the Master of Fanocracy, David Meerman ScottIn the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair’s mutual interest in politics, the friendship began.
After a highlight of David Meerman Scott’s career as a marketing consultant/expert/author, Phillip dives into conversation on the inspiration behind David’s marketing practices – The Grateful Dead. The conversation continues into a talk on authentic marketing and giving befor...
2021-05-2137 min
Making the FanTurn Fans Into Customers with David Meerman ScottToday's episode is all about turning fans into customers and customers into fans. David sits down with internationally-known author, advisor, educator and speaker David Meerman Scott. Scott co-wrote his latest book, Fanocracy: Turning Fans Into Customers and Customers into Fans, with his daughter Reiko Scott. Fanocracy unearths the science behind building emotional connections in your tribe and marketing lessons learned from fandoms outside of sports, including the Grateful Dead. The show takes a deep dive on applying those lessons to cultivating stronger experiences and relationships with your fanbase.Show Notes3:16 Defining Fandom6:15 ...
2021-05-0352 min
Marketing, Mindfulness and MartinisDavid Meerman Scott On What’s Changing And What’s Not In Marketing: Episode #30In celebration of Episode #30, David Meerman Scott joins Joanne on the podcast. A globally recognized marketing strategist, entrepreneur, investor, and advisor to emerging companies, and the bestselling author of 12 books, including Fanocracy and The New Rules of Marketing & PR, David shares his views on how best to market in a world where you […]The post David Meerman Scott On What’s Changing And What’s Not In Marketing: Episode #30 appeared first on joanne tombrakos. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substa
2021-04-3041 min
Coffee with ClosersBuilding Fanocracy: Lessons from WSJ Bestselling Author | David Meerman Scott on Coffee with ClosersThrow out your old-school business management textbooks. Doing the right thing doesn’t have an ROI. The best strategic moves aren’t always measurable. Today’s guest is convinced that what makes a sale successful is not a “methodology” but being a human and treating your customers like one. And I couldn’t agree more! Meet David Meerman Scott, entrepreneur, author, speaker, advisor, a father, a passionate surfer, and an amazing storyteller. After being fired from a highly-paid job in marketing and sales, David had decided to take a path of his own. Today, he is an author of 11 books, includi...
2021-04-2636 min
The Marketing Book Podcast301 Standout Virtual Events by David Meerman ScottStandout Virtual Events: How to Create an Experience That Your Audience Will Love by David Meerman Scott and Michelle Manafy Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works...
2020-10-161h 10
Paychex PULSE, an HR PodcastBuilding Fanocracy Within Your Organization With David Meerman ScottIn this episode, marketing and sales visionary David Meerman Scott, discusses his concept of Fanocracy, and the positive effects that putting the needs and wishes of employees ahead of every other priority within your organization can have on your organization, long-term. A renowned marketing strategist, entrepreneur, and advisor to emerging companies, Scott is known for sharing real-time strategies that spread ideas, influence minds, and build business.
Paychex is giving away 10 signed copies of "Fanocracy," the latest book from marketing visionary, David Meerman Scott. Interested in learning how to create a fan following for your business? Click here...
2020-08-2529 min
One Last ThoughtIt's Not About You - David Meerman Scott, Matt Baxter - Episode 64Looking for more One Last Thought content? You can now join the OLT INSIDER program at https://glow.fm/oltinsider/ and unlock your very own private feed packed with exclusive episodes, early-released episodes, and so much more!Want to learn the most powerful 15 life-lessons I’ve learned while hosting the One Last Thought podcast? Get it FREE through this link: https://www.bit.ly/15ThingslearnedHave you been to OneLastThoughtPod.com yet? Would you like to automatically create a beautiful website just like mine? Find out how using this unique link...
2020-08-1009 min
Mitchell Levy Presents AHA MomentsDavid Meerman Scott, Scott Crabtree, & Jennifer Fondrevay on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.David Meerman Scott https://aha.pub/DavidMeermanScott is a leading business growth speaker for companies and worldwide conferences. Through keynote speaking and presentations, David teaches CEOs, entrepreneurs, and companies the best way to communicate directly with their marketplace. If you’re a company or an individual who wants to find people who love what you do and turn them into fans of your business, reach out to David Meerman Scott at https://aha...
2020-07-3033 min
The Marketing Book Podcast284 The New Rules of Marketing & PR (7th Ed) by David Meerman ScottThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences...
2020-06-1954 min
Heads Up AdviserFANOCRACY with David Meerman-Scott: Turning Prospects Into Raving FansIt's a paradox, but we find most connections inside the specific group by separating ourselves from the crowd.Not only do we become loyal to the brand that brought us together and find it hard to replace, but we defend our choice in front of our colleagues, friends, family, and even convince them to join in. However, is it possible to create a "tribe" in B2B business and specifically insurance, that most clients find... "boring"? Will HRs, CFOs, and CEOs discuss your brokerage company at a cocktail party with their peers telling them what an enjo...
2020-06-1525 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman ScottDavid Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them.
Resources
Fanocracy (Website)
Davi...
2020-06-0533 minMarketer of the Day with Robert Plank718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman ScottDavid Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped […]
The post 718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott first appeared on Marketer of the Day with Robert Plank.
2020-06-0533 min
Social PR Secrets by Lisa BuyerDavid Meerman Scott on Fandom and MarketingWhat do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom.
Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy, which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially important during today’s pandemic.
David talks about how this particular crisis affects people and busin...
2020-04-2831 min
All Business with Jeffrey HayzlettBe a Helper not a Seller with David Meerman Scott and C. Lee SmithNow is not the time to be a pushy salesperson, but it is a great time to strengthen your relationships and build your brand.Today on All Business Live! Jeffrey speaks with best-selling author and brand builder, David Meerman Scott. David wrote the book how to create rabid fans and says now is the best time to keep your ‘tribe’ engaged, but you’ve got to do it the right way. They discuss the importance of being authentic, and “newsjacking.”In the second half of this episode, C. Lee Smith, Fou...
2020-04-1046 min
The Marketing Book PodcastDavid Meerman Scott: Authors in Quarantine Getting CocktailsDavid Meerman Scott: Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/david-meerman-scott
2020-04-0834 min
Brand Rounds#2 | Can Doctors Create A Fanocracy? David Meerman Scott and Dr. Reiko ScottDavid Meerman Scott is an internationally acclaimed business growth strategist, public speaker, and author of ten previous books, including The New Rules of Marketing and PR and Marketing Lessons from the Grateful Dead. Dr. Reiko Scott, earned a neuroscience degree from Columbia University and will soon graduate as a medical student at Boston University. In her spare time, Reiko enjoys publishing fan fiction and loves to cosplay at Comic Con. Reiko is the daughter of David and Yukari Watanabe Scott.How the Dad, a best-selling author and marketing strategist, and the daughter, a neuroscientist...
2020-04-0141 min
Same Side Selling Podcast235 | Build Your Fanocracy, David Meerman ScottI'm joined this week by David Meerman Scott, he's the co-author of the new Wall Street Journal bestselling book 'Fanocracy' which he co-wrote with his daughter, Reiko. He's a multi bestselling author. If you've ever heard the term 'Newsjacking', that's one of his other books.
Part of our conversation was around the joy of writing a book in collaboration with his daughter, the experience of becoming best selling authors together, but we also covered so much more from the book that you can apply to your organization straight away that combines David's experience with Reiko's background in neuroscience and medicine.
...
2020-03-0724 min
Fans FirstExploring How Passionate Fans Are The Most Powerful Marketing Force in the World | David Meerman Scott | Fans First EP6David Meerman Scott is a New York Times best selling author who recently came out with a brand new book title, ‘Fanocracy’. It details examples and strategies that can turn fans into a powerful marketing force for your business. David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot...
2020-02-101h 06
Thinking With Mitch JoelSPOS #708 - David Meerman Scott On Creating Passionate FansWelcome to episode #708 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #708 - Host: Mitch Joel. The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He may be best known for The New Rules of Marketing & PR, but his body of work also includes, The New Rules...
2020-02-0259 minSocial PR Secrets by Lisa BuyerDavid Meerman Scott on Newsjacking 101How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking?
In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott.
David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the do’s and don’ts of newsjacking as well as...
2020-01-3126 min
Groundswell Origins PodcastDavid Meerman Scott | Fanocracy - Turning Passionate Fans into CustomersI first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking". He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages. His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of...
2020-01-2351 min
This Is the AuthorS5 E1: Adam Davidson, David Meerman Scott and Reiko Scott, and Jordan RaynorS5 E1: In this episode, meet Adam Davidson, co-authors David Meerman Scott and Reiko Scott, and Jordan Raynor. Step into the audio booth with these authors and hear their unique perspectives on the economy, innovation, and work. Plus, find out who has attended 75 Grateful Dead concerts!
The Passion Economy by Adam Davidson: https://www.penguinrandomhouseaudio.com/book/239718/the-passion-economy/
Fanocracy by David Meerman Scott and Reiko Scott: https://www.penguinrandomhouseaudio.com/book/608545/fanocracy/
Master of One by Jordan Raynor: https://www.penguinrandomhouseaudio.com/book/603787/master-of-one/
2020-01-2119 min
The Speaker Lab PodcastHow to Turn Your Clients Into Fans with David Meerman ScottEver consider how to turn your clients into fans - even raving fans? Our guest today, David Meerman Scott, has literally written the book on doing so and he's here to share his insights.Today on the Speaker Lab, we talk about how to turn your clients into raving fans, and how he can talk about a general topic that applies to many audiences while still standing out in the marketplace. We also discuss how he landed speaking gigs on Tony Robbins' stages, something he does frequently.Plus you'll want to stay tuned til the...
2020-01-1441 min
The Marketing Book Podcast261 Fanocracy by David Meerman ScottFanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fanocracy-david-meerman-scott From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Sco...
2020-01-101h 13
The Intrinsic Value Podcast - The Investor’s Podcast NetworkMI022: Building Your Brand Through Fandom with David Meerman Scott (Entrepreneurship Podcast)BOOKS AND RESOURCES
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David Meerman Scott’s Book Fanocracy
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2020-01-0845 min
Jon Nastor's Hack the Entrepreneur488: Fanocracy: Turn Fans into Customers with David Meerman ScottGet $100 FREE advertising with LinkedIn Marketing. Go to https://linkedin.com/hack Start your free 7-day (no-risk) trial at https://AirCall.io/hack Check out the complete show notes and transcript: https://hacktheentrepreneur.com/fanocracy/ My guest today is David Meerman Scott and he is one of the few repeat guests I've had on the show -- and I'm really excited to have him back on the show today. When he was on the show the first time, we discussed framing your work around what you love doing. He is a digital...
2020-01-0800 min
Tune In To: This Breakthrough Full Audiobook For Thriller Fans.Fanocracy: Turning Fans Into Customers and Customers Into Fans by Reiko Scott, David Meerman ScottPlease visithttps://thebookvoice.com/podcasts/1/audiobook/380262to listen full audiobooks.
Title: Fanocracy: Turning Fans Into Customers and Customers Into Fans
Author: Reiko Scott, David Meerman Scott
Narrator: Reiko Scott, David Meerman Scott, Byron Wagner
Format: Unabridged Audiobook
Length: 8 hours 27 minutes
Release date: January 7, 2020
Genres: Management & Leadership
Publisher's Summary:
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing fo...
2020-01-078h 27
Steal the Show with Michael Port129 David Meerman Scott on How to Turn Audience Members into Raving FansOn today’s episode of Steal the Show, we’re talking about the neuroscience of fandom and how speakers can use it to connect with audiences and build a following. David Meerman Scott is the author of The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages. His newest book, Fanocracy, co-written with his daughter Reiko, is about turning fans into customers and customers into fans. Read more at https://stealtheshow.com/podcast/129-david-meerman-scott-turn-audience-members-raving-fans/.
2020-01-071h 14
Your Digital Marketing Coach with Neal SchafferFanocracy: The Next Evolution in Marketing? [David Meerman Scott Interview]Join me for an insightful interview with the bestselling marketing author David Meerman Scott, who's The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a preview of his new book: Fanocracy: Turning Fans into Customers and Customers into Fans. While the theme of "fans" has been something covered by others, David offers a unique approach backed by case studies and neuroscience which I believe you will find quite insightful. Once you hear the scientific background behind ...
2020-01-0724 minGrab the Top Full Audiobooks in Business & Economics, Management & LeadershipFanocracy: Turning Fans Into Customers and Customers Into Fans by Reiko Scott, David Meerman ScottPlease visithttps://thebookvoice.com/podcasts/1/audiobook/380262to listen full audiobooks.
Title: Fanocracy: Turning Fans Into Customers and Customers Into Fans
Author: Reiko Scott, David Meerman Scott
Narrator: Reiko Scott, David Meerman Scott, Byron Wagner
Format: Unabridged Audiobook
Length: 8 hours 27 minutes
Release date: January 7, 2020
Genres: Management & Leadership
Publisher's Summary:
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing fo...
2020-01-078h 27Download Best Full-Length Audiobooks in Business & Economics, Business & Career DevelopmentFanocracy: Turning Fans Into Customers and Customers Into Fans by David Meerman Scott, Reiko ScottPlease visithttps://thebookvoice.com/podcasts/1/audiobook/380262to listen full audiobooks.
Title: Fanocracy: Turning Fans Into Customers and Customers Into Fans
Author: David Meerman Scott, Reiko Scott
Narrator: Reiko Scott, David Meerman Scott, Byron Wagner
Format: Unabridged Audiobook
Length: 8 hours 27 minutes
Release date: January 7, 2020
Genres: Business & Career Development
Publisher's Summary:
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful ma...
2020-01-078h 27
The Storytellers NetworkDavid Meerman Scott on Building a Fanocracy with Story (#111)He’s the only guest to return to The Storytellers Network (He was guest #1 here). In this episode, we get to kick off 2020 with a bang. Season 9, Authors, welcomes the return of David Meerman Scott. David’s written 10 books on marketing, sales and PR and his 11th published book is just out. This one’s special because he co-wrote it with his daughter Reiko Scott. I can only imagine someday writing with my daughters… amazing.David and Reiko explore how to turn fans into customers, and customers into fans in Fanocracy. So whether you’re in marketing, you own a...
2020-01-0651 min
On Brand with Nick WestergaardInspiring Your Brand's Fan Culture with David Meerman ScottWhat do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy. David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emergi...
2020-01-0634 min
5 Questions With Dan SchawbelEpisode 64: David Meerman ScottAn interview with David Meerman Scott about being a successful author, why entrepreneurs should focus on community building, what he learned from his daughter, his view on the top marketing trends and his best career advice.
Welcome to the 64th episode of 5 Questions with Dan Schawbel. As your host, my goal is to curate the best advice from the world’s smartest and most interesting people by asking them just 5 questions.
This episodes guest:
My guest today is author, speaker, and marketing strategist, David Meerman Scott. Born in Boston, Massachusetts, David grad...
2020-01-0609 min
Freedom Pact | Joseph and Lewis#76: David Meerman Scott - How To Build A Fanocracy & Turn Fans Into CustomersToday on the show, we are joined by marketing strategist, entrepreneur, advisor, Venture capitalist strategic partner and the best-selling author of 10 books that include the ‘new rules of marketing’ and his latest book which he co-authored with his daughter Reiko ‘Fanocracy’ turning fans into customers and customers into fans - David Meerman Scott.
David is the lead marketing speaker at the Tony Robbins business mastery events, has been hired to speak in more than 40 countries as well as offering strategies and tactics through his presentations to the worlds biggest companies Iike Google, Microsoft, PWC, the Ford Motor Company and Hewlett Packard...
2020-01-0659 min
Thoughts That RockEp. 37: David Meerman Scott | Celebrate Being FiredIn this episode, we talk with DAVID MEERMAN SCOTT, who is an internationally-acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the bestselling author of 10 books, and his new book Fanocracy releases January 7th, 2020.THOUGHT #1Celebrate being firedTHOUGHT #2I love to win; but I love to lose almost as much. I love the thrill of victory, and I also love the challenge of defeat - Lou GehrigCONNECT:
Website: DavidMeermanScott.com
Book: Fanocracy: Turning Fans Into Customers and Customers Into Fans
Book: World...
2019-12-2654 min
London's Leadership PodcastEP 42 - How to create a tribe of fans with David Meerman ScottToday we will learn how to create a tribe of fans with David Meerman Scott.David Meerman Scott is an acclaimed author of ten books, including the bestseller and business classic “The New Rules of Marketing and PR.” David is an American strategist and known for his new ways of looking at sales, marketing and PR. David’s ideas have captured many international firms and businesses and his high-energy keynote presentations are inspiring and entertaining.Support the show (https://www.buymeacoffee.com/LLPodcast)
2019-12-1127 minSocial PR Secrets by Lisa BuyerDavid Meerman Scott on Sales, Service, and SocialsIn this episode, Lisa Buyer sat down with a keynote speaker and best-selling author, David Meerman Scott. Diving into a discussion about his book, The New Rules of Sales and Service.
In this 2014 interview, David talks about the coming together of sales, customer service, and social media.
This interview took place in the middle of what David calls, the 25-year social media revolution. Where are we now? Today, it seems as if social media and sales seamlessly go hand and hand considering how time consumers spend online. Tune in to hear David and Lisa discuss h...
2019-12-1007 min
FOMOFanz the Brian Fanzo showMegatrends, Newsjacking, Humor, and Emotional Intelligence: Inbound 2018 with special guests David Meerman Scott & Andrew Tarvin.Are you ready for a special live podcast episode from HubSpot Inbound 2018 where 27k marketers gathered in Boston Massachusetts to talk about the future of inbound marketing? Okay maybe that opening sentence was made to give you FOMO but you guys are in for a treat as not only is this broadcasted from the live studio at the event but I have two special guests on today’s show. What you’ll hear discussed on this episode with my two guests David Meerman Scott and Andrew Tarvin: What’s changed with Inbound marketing over the past 10 years...
2018-09-1157 min
Inspired MoneyNew Rules of Marketing and PR | David Meerman Scott (Anniversary Episode #1)From laid off to building a successful one-man media company, David Meerman Scott is a marketing/sales strategist, entrepreneur, advisor to emerging companies, and best-selling author. Guest Biography Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out - agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It's his...
2018-09-1134 min
Neon Noise PodcastE40 - Exploring Sonic Branding with David Meerman ScottWhat is the sound you hear when Microsoft Windows shuts down? How about when SportsCenter comes on ESPN? There are endless examples of recognizable audio that we instantly associate with particular companies or event actions we perform each day. I had no idea how much Sonic Branding I was exposed to each and every day until David Meerman Scott explained it in detail. In this episode of the Neon Noise podcast, David Meerman Scott joins us for a value packed conversation about Sonic Branding and the New Rules of Marketing and...
2017-08-2200 minThe Marketing Book Podcast136 The New Rules of Marketing and PR by David Meerman Scott"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Rules-Marketing-PR-David-Meerman-Scott
2017-08-1834 min
FIR InterviewsFIR Interviews: David Meerman Scott on Sonic BrandingWhat can be better than combining two of your passions to launch a new business?
That’s exactly what David Meerman Scott did when he opened the doors of Signature Tones, which he describes as a “sonic branding studio” that he started with his partner, musician Juanito Pascual. The agency, which lets Scott apply his marketing skills to his love of music, creates sonic logos and original music designed to become as recognizable when heard as logos and trademarks are when seen.
If the idea sounds (no pun intended) a little wishful, consider the Intel Inside...
2017-07-1925 min
Becoming Referable PodcastDavid Meerman Scott on Making Marketing Great AgainDavid Meerman Scott is a speaker, author, and internationally acclaimed strategist, whose 10 books include Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and The New Rules of Sales & Service. His advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. David’s blog [...]
The post David Meerman Scott on Making Marketing Great Again appeared first on Becoming Referable.
2017-06-3034 minInbound Addons11: We bring Sales out of the ’80’s and Discuss The New Rules of Sales and Service with David Meerman Scott[smart_track_player url=”http://traffic.libsyn.com/dailyhub/David_Meerman_Scott.mp3″ title=”David Meerman Scott” image=”https://inboundaddons.com/wp-content/uploads/2017/01/David-Meerman-Scott.jpg” social_linkedin=”true” permalink=”https://inboundaddons.com/David-Meerman-Scott” tweet_text=”@dmscott shares the New Rules of Sales and Service on The Daily Hub” hashtag=”inbound, #hubspot” twitter_username=”InboundAddons” ]
David Meerman Scott is the author and co-author of 10 books on sales and marketing of which three are international bestsellers. The New Rules of Marketing & PR is now in it’s 5th edition and has been translated in over 28 languages and is used as text in hundreds of universities...
2017-01-3100 min
Paper Napkin Wisdom - Podcast for Entrepreneurs and LeadersEP# 90 The Real-Time Revloution – David Meerman Scott (Bestselling Author, Strategist)David Meerman Scott is an internationally acclaimed strategist, speaker, and bestselling author. David's ideas on social media are popular around the world and in his Paper Napkin wisdom, he shares a few of the ways business can and should use … Continue reading → The post The Real-Time Revloution – David Meerman Scott (Bestselling Author, Strategist) appeared first on Paper Napkin Wisdom - Blog and Podcast For Entrepreneurs, Leaders, and Difference-Makers.
2016-10-1927 min
Thinking With Mitch JoelSPOS #513 - Ethics In Newsjacking With David Meerman ScottWelcome to episode #513 of Six Pixels Of Separation - The Mirum Podcast. Social media is becoming very complicated. From Prince's death to global news moments, brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott, coined the phrase "newsjacking." It an opportune moment for brands to capture attention from something major that is happening in the media for their own gain. I'm (somewhat) skeptical of it, but I'm a big fan of David's work. So, what does ethical newsjacking look like, in a...
2016-05-0857 min
The Learning Leader Show With Ryan HawkDavid Meerman Scott – How Donald Trump Has Mastered NewsJackingEpisode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking David Meerman Scott is a remarkable leader… I really appreciate that he’s actively seeking out opportunities to learn, grow, and help others. On this episode, I learned a great deal about Newsjacking – what that meant and how we all can do it. I also learned a lot about how David became a world class speaker commanding over $25,000 per hour. We had a fascinating conversation on this episode of The Learning Leader Show. David Meerman Scott’s book The New Rules of Marketing & PR opened people’s e...
2016-04-0745 min
The Persistent EntrepreneurThe New Rules of Marketing & PR. - David Meerman Scott InterviewThe art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. http://www.newsjacking.com/ David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. David's books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is a...
2016-02-2525 minThe Persistent EntrepreneurThe New Rules of Marketing & PR. - David Meerman Scott InterviewThe art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. http://www.newsjacking.com/ David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. David's books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is a...
2016-02-2525 minOn Brand with Nick WestergaardThe New Rules of Branding with David Meerman Scott“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published. Now in its 5th edition and used in classrooms throughout the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn’t wait to discuss this, his new Newsjacking course, and the role all of this plays in the upcoming presidential primaries on this week’s On Bra...
2016-02-0136 min
The Mindfluence Revolution24 The Mindfluence Revolution David Meerman Scott InterviewDavid Meerman Scott is a Marketing and Sales Strategist, author, and speaker. David is the author of ten books and has written business classics like, The Rules of Marketing & PR and Marketing Lessons from The Grateful Dead. David explains to Dr. Mathew Norton what he means by, “Advance planning is out – agile is IN!” David also shares insightful examples of several people who are doing real-time communications right and how they're able to use real-time to connect with their audience and potential customers.
Key Takeaways:
[0:58] People don't want to be sold, but they do want...
2015-08-1900 minThe Marketing Book Podcast029 Marketing Lessons from the Grateful Dead by David Meerman ScottMarketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan Recorded 7/22/2015
2015-07-3127 min
Beers, Blokes and Business - blokes drinking beer talking business081: David Meerman ScottDavid Meerman Scott is a best selling marketing author and speaker and thanks to Jim Stewart who helps keep David at the top of Google with StewArt Media he stopped by to chat with The Blokes on a recent visit to Melbourne.
Here is what we learned from David Meerman Scott in this podcast
How David became a "accidental marketing strategist"
Why David's book "The New Rules of Marketing & PR" became his platform
What David has learned travelling to over 100 countries
Why David's speaking coach has improved his speaking technique
How David prepares to deliver keynotes and speeches for a va...
2015-06-3056 min
Speaking Of Wealth with Jason HartmanSW 195 - Learn about Newsjacking with David Meerman ScottJason Hartman welcomes back marketing strategist, public speaker and author David Meerman Scott to the Speaking of Wealth Show. Today's episode has David talking about his new book Marketing the Moon, gives some detail examples of people who made great use of newsjacking, and his belief in the importance of telling stories with conflict for public speaking.
Key Takeaways:
1:25 – David talks about his reasons of why he wrote Marketing the Moon.
3:58 – David explains newsjacking by talking what Trent Silver did with his CashForPurses.
6:59 – David talks about how Joe Payne made a n...
2015-04-1525 min
Speaking Of Wealth with Jason HartmanSW 195 - Learn about Newsjacking with David Meerman ScottJason Hartman welcomes back marketing strategist, public speaker and author David Meerman Scott to the Speaking of Wealth Show. Today's episode has David talking about his new book Marketing the Moon, gives some detail examples of people who made great use of newsjacking, and his belief in the importance of telling stories with conflict for public speaking.
Key Takeaways:
1:25 – David talks about his reasons of why he wrote Marketing the Moon.
3:58 – David explains newsjacking by talking what Trent Silver did with his CashForPurses.
6:59 – David talks about how Joe Payne made a n...
2015-04-1525 minThe Marketing Book Podcast001 The New Rules of Sales & Service by David Meerman ScottThe New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott https://www.salesartillery.com/marketing-book-podcast/001-the-new-rules-of-sales-and-service-david-meerman-scott
2015-01-2726 minDavid Meerman Scott: The New Rules of Marketing and PR, 4th EditionA real pleasure to welcome back David Meerman Scott, who is a speaker, strategist, and best-selling author of multiple books, including The New Rules of Marketing + PR.
On today’s show, we discussed the recent launch of the 4th edition of New Rules, the book that has sold over 300,000 copies and is now translated into over 25 languages…
Key takeaways from today’s show:
1. The challenges and the opportunities that result from the rapid pace of technological change with the tools and networks of digital media.
2. We discuss the critical changes from when t...
2014-12-1322 min
The Boiling PointBoiling Point - Episode 030 - David Meerman ScottIntroducing David Meerman Scott
Sometimes you can learn aspects of business from obscure and seemingly unrelated places and people. Like learning lessons of marketing from the Grateful Dead. David Meerman Scott did just that. David is an international best-selling author of several books and speaks routinely around the world. David doesn’t like to write typical, boring marketing books though. He looks to write about things he enjoys.
David came up with the idea of taking business concepts from the jam band, while working with his friend and CEO of Hubspot, Brian Halligan. Hubspot is a leading...
2014-11-2453 minBoiling Point PodcastBoiling Point - Episode 030 - David Meerman ScottIntroducing David Meerman Scott
Sometimes you can learn aspects of business from obscure and seemingly unrelated places and people. Like learning lessons of marketing from the Grateful Dead. David Meerman Scott did just that. David is an international best-selling author of several books and speaks routinely around the world. David doesn’t like to write typical, boring marketing books though. He looks to write about things he enjoys.
David came up with the idea of taking business concepts from the jam band, while working with his friend and CEO of Hubspot, Brian Halligan. Hubspot is a leading...
2014-11-2453 minThinking With Mitch JoelSPOS #437 - The New Rules Of Sales And Service With David Meerman ScottWelcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement...
2014-11-2351 min
Embark On Into A Captivating Full Audiobook While Traveling.The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition by David Meerman ScottPlease visithttps://thebookvoice.com/podcasts/1/audiobook/225895to listen full audiobooks.
Title: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
Author: David Meerman Scott
Narrator: David Meerman Scott, Sean Pratt
Format: Unabridged Audiobook
Length: 16 hours 25 minutes
Release date: June 1, 2014
Ratings: Ratings of Book: 4.5 of Total 4
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of...
2014-06-014h 25Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingThe New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition by David Meerman ScottPlease visithttps://thebookvoice.com/podcasts/1/audiobook/225895to listen full audiobooks.
Title: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
Author: David Meerman Scott
Narrator: David Meerman Scott, Sean Pratt
Format: Unabridged Audiobook
Length: 16 hours 25 minutes
Release date: June 1, 2014
Ratings: Ratings of Book: 4.5 of Total 4
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of...
2014-06-014h 25
Defining Success PodcastEpisode 46: Real-Time Marketing | Author David Meerman ScottDavid Meerman Scott is a marketing strategist, advisor to emerging companies, best-selling author of eight books including three national best-sellers, and a professional speaker on topics including marketing, leadership, and social media. In Episode 46 of the Defining Success Podcast, David shares his ideas on real-time marketing and how you can use real-time marketing to help your business grow.
David Meerman Scott wrote the New Rules of Marketing and PR and he's helping businesses understand how the marketing world has shifted to giving and receiving instant feedback so you can be found online. In Episode 46 of the Defining S...
2013-10-1525 minThinking With Mitch JoelSPOS #373 - Catching Up On Social Media With David Meerman ScottWelcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Last week Boston hosted HubSpot's Inbound Marketing Marketing Conference. It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. Scott is a massively successful bestselling business book author and speaker. If you don't know the books, The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR and Newsjacking, you really should. Over the years...
2013-09-0235 min
Unlock: This Spellbinding Full Audiobook For Book-Lovers.Real-Time Marketing and PR: How to Earn Attention in Today's Hyper-Fast World by David Meerman ScottPlease visithttps://thebookvoice.com/podcasts/1/audiobook/124727to listen full audiobooks.
Title: Real-Time Marketing and PR: How to Earn Attention in Today's Hyper-Fast World
Author: David Meerman Scott
Narrator: David Meerman Scott
Format: Unabridged Audiobook
Length: 8 hours 15 minutes
Release date: November 8, 2010
Genres: Marketing & Advertising
Publisher's Summary:
Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. “Real time” means news breaks over...
2010-11-088h 15Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingReal-Time Marketing and PR: How to Earn Attention in Today's Hyper-Fast World by David Meerman ScottPlease visithttps://thebookvoice.com/podcasts/1/audiobook/124727to listen full audiobooks.
Title: Real-Time Marketing and PR: How to Earn Attention in Today's Hyper-Fast World
Author: David Meerman Scott
Narrator: David Meerman Scott
Format: Unabridged Audiobook
Length: 8 hours 15 minutes
Release date: November 8, 2010
Genres: Marketing & Advertising
Publisher's Summary:
Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. “Real time” means news breaks over...
2010-11-088h 15